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SUMMARY:May Sparkler: Beyond the Hype: How Smart Tech Enhances Event Planning & Execution
DESCRIPTION:May Sparkler Event: Beyond the Hype: How Smart Tech Enhances Event Planning & Execution\nJoin the PCMA Capital Chapter for the first in-person learning event of the year at Marriott International Headquarters in Bethesda\, MD. Spend the day with the PCMA Capital Chapter for an inspiring series of networking and learning events\, including a behind-the-scenes look at CES\, in Marriott’s fresh and exciting new headquarters. Attendees can attend an optional HQ tour of Marriott International or participate in the Back to the Basics Pre-Conference: Expanding Perspective: Inclusion in Motion while Leading through Change before the afternoon Sparkler programming begins. \nDate: \nMay 7\, 2025 \n  \nLocation: \nMarriott International Headquarters \n7750 Wisconsin Ave\, Bethesda\, MD 20814 \n  \nAgenda: \n10:45 am – 6:00 pm: Registration Open \n11:30 am – 12:30pm: Pre-Conference Events (optional; select during the registration process) \nMarriott HQ Tour (limited capacity; planners encouraged to attend) \nBack to the Basics Pre-Conference: Expanding Perspectives: Inclusion in Motion while Leading Through Change  \nInclusion isn’t a box to check—it’s a dynamic\, ongoing process that requires intentional action. This session will begin with a guided reflection where you will explore the Wheel of Power & Privilege. After\, you’ll engage with a panel of Marriott executives as they explore inclusive leadership\, crisis management\, aligning on shared values\, and fostering authentic allyship. Attendees will walk away with actionable steps to create more equitable and welcoming spaces within their organizations and events. \nSpeakers: \nJerry Gray\, VP Technology Strategic Portfolio\, Marriott International\nMichele Turner\, MSBC\, MBCP\, FBCI\, CISA\,CRISC\, CCRP\, Head of Global Business Resilience\, Marriott International\nPorsche Pettiford\, VP Hotel Openings\, Transitions\, and Operations Support Resources US/Canada and CALA Marriott International\nCara Anderson\, Sr. Manager\, Multicultural Affairs\, Marriott International\nBianca DeStout\, Senior Sales Manager\, Visit Cincy\nChristina Garneski\, Vice President\, Meetings & Membership Services\, American Public Transportation Association (Moderator) \n11:30 am – 1:00 pm: Lunch break (open to all attendees) \nThose attending a pre-conference event will head to lunch at 12:30 pm. \n1:00 pm – 4:45 pm: Educational Sessions (open to all attendees) \nGeneral Session: Beyond the Sizzle: How Smart Video Powers Event Strategy \nSpeaker: John Wilson\, CNTV \nIn today’s event landscape\, video is no longer just about glitzy sizzle reels—it’s a powerful tool to plan smarter\, execute seamlessly\, and extend event value long after the closing keynote. In this session\, CNTV explores how smart video technology enhances every phase of the event lifecycle. From planning and promotion to engagement\, sponsorship\, and measurement\, discover practical strategies and real-world examples of video done right. Learn how to turn content into a revenue generator\, not just a line item. \nTechnology Breakouts (select your top 3 breakout preferences during the registration process. You will receive an email with your breakout/room assignment the week prior to the event): \nWellness & Tech (Speaker: Jamie McClean – Ambitious Image & Wellness)\nTech in Programming & Tech in Capturing Content\nTech in Sales\nTech to Increase Exhibitor Engagement\nSustainability in Tech\nTech in Registration \nClosing Session: Mastering Event Logistics: Best Practices from the World’s Most Powerful Tech \nSpeaker: Kevin Murphy\, Sr. Director of Operations and Adrienne Whitestone\, Director of Registration – CES \nGo behind the scenes of the CES – the most powerful tech event in the world\, renowned for its breakthrough technologies\, global innovators\, massive media coverage\, and high-profile publicity. In this exclusive session\, a CES event logistics expert will share proven strategies for executing seamless\, large-scale conferences. Learn how to efficiently manage simultaneous learning sessions\, high-traffic trade shows\, networking events\, curated meals\, and sponsored activities while ensuring a flawless experience for attendees\, exhibitors\, and media. Gain insider knowledge on integrating cutting-edge technology\, optimizing schedules\, and handling high-profile press and public relations. Whether you’re organizing an industry summit or a globally recognized event\, these insights will help you create an unforgettable experience that runs with precision and impact. \n5:00 pm – 6:00 pm: Wellness Mocktail Mixer (open to all attendees) \nThank you to our Event Sponsors!
URL:https://www.pcma.org/event/save-the-date-may-sparkler-beyond-the-hype-how-smart-tech-enhances-event-planning-execution/
LOCATION:Marriott International Headquarters\, 7750 Wisconsin Ave\, Bethesda\, MD\, 20814\, United States
CATEGORIES:• Capital
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