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SUMMARY:Town Hall
DESCRIPTION:Join the PCMA Northern California Chapter for a crucial update on the state of the meetings and events industry in California. This town hall will provide insights into current trends\, challenges\, and opportunities impacting our sector\, offering valuable data and expert perspectives to help you navigate the evolving landscape. \nThis year’s topic:\nState of the State: A Town Hall on Visit California and the Vital Role of the Meetings Sector in the Travel Economy \n\n\n\n\n\n\n\n\nThursday\, February 27\n8:00am – 11:00am \nLake Chalet\n1520 Lakeside Drive\nOakland\, CA 94612 \n$75 Member\n$95 Non-Member \nAfter Feb 16th \n$95 Member\n$105 Non-Member \n\n\n\n\n\n\n\n\n\n\n\n\nAgenda \n8:00–9:00 AM: Registration/Networking\n9:00 AM: Breakfast/Presentation Begin\n11:00 AM: Meeting Conclude\n\n\n\n\nAbout the Speaker\n \nLeona Reed\, Vice President of Global Marketing – Visit California \nLeona Reed serves as the Vice President of Global Marketing for Visit California. She leads the international marketing team and oversees brand advertising\, cooperative marketing\, digital content\, travel trade and public relations initiatives for Visit California’s 13 target international markets: China\, United Kingdom\, Canada\, Mexico\, Australia\, Brazil\, Japan\, Germany\, France\, South Korea\, Italy\, Scandinavia and India. \nCalifornia welcomes over 17 million international visitors annually who infuse more than $25 billion into the state’s economy through direct spending. In her 17 years working to promote California tourism and grow the international program\, Leona has represented Visit California across the world as a spokesperson\, strategist and collaborative marketer. \nPrior to her current role\, Leona served as the European marketing director for Visit California\, managing all aspects of Visit California’s marketing programs in Europe\, as well as international media relations manager\, directing all communications and public relations efforts for Visit California’s international markets. \nHotel Accommodations\nKissel Upton Oakland- The Unbound Collection by Hyatt\n$199 rate plus tax with a waived Destination Fee!\nFebruary 26 – 28\, 2025\nLast date to book: 2/6/2024 \nBook Online:\nhttps://www.hyatt.com/en-US/group-booking/OAKUB/G-PCFE \nThank You To Our Sponsor
URL:https://www.pcma.org/event/town-hall-2/
LOCATION:Lake Chalet\, 1520 Lakeside Drive\, Oaklande\, CA\, 94612\, United States
CATEGORIES:• Education,• Networking,• Northern California,Chapters
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