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DTSTART;TZID=America/Los_Angeles:20260510T143000
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UID:249487-1778423400-1778580000@www.pcma.org
SUMMARY:PCMA NCC L.E.A.P. 2026
DESCRIPTION:L.E.A.P. is a day of advanced-level learning comprised of high-impact sessions that provide attendees the opportunity to Learn\, Engage\, Act and Participate through creative outlets under the guidance of thought leaders. \nOur theme this year is Advocacy in Action: Empowering Yourself and the Meetings Industry. Attendees will learn practical tools and strategies to advocate effectively and foster empowerment within themselves\, their teams and the industry. \nAttention Suppliers!\nInterested in showcasing your products or services to attendees throughout the event? Email us to learn all of the benefits of becoming a Table Sponsor. \nWhy Sponsor – Click Here \nAttention Planners!\nApply to become a L.E.A.P. Hosted Buyer. Spaces are limited; deadline to apply extended to April 28th. \nHosted Buyer program covers registration fees and hotel room night(s). \nApply to become a Hosted Buyer here: L.E.A.P – Hosted Buyer \nVenue/Hotel Information\nCaesars Republic Lake Tahoe\nHighway 80 at Stateline Ave\nLake Tahoe\, NV 89449\n775-588-6611 \nRoom Block Details – PCMA NCC LEAP 2026 \n \nKeynotes\n \nPrincess Castleberry \nAI-Ready Leadership©: Leading with Discipline in the Age of Intelligent Systems \nThe meetings and events industry is being reshaped by AI — and the professionals who thrive will be the ones who can walk into a room with their CTO\, their legal team\, or their procurement director and advocate for how AI gets deployed\, governed\, and used at scale. \nThis isn’t a session about whether AI belongs in your workflow. It’s already there. This keynote helps event professionals build the strategic literacy to lead that conversation—inside their organizations and across their industry. \nGenerative\, predictive\, and agentic systems each operate differently\, produce different outcomes\, and carry different risks. Knowing the distinction is no longer optional for leaders who design experiences\, manage vendors\, drive ROI\, and protect organizational trust at enterprise scale. When deployed with discipline\, AI doesn’t just accelerate execution — it absorbs the operational load that depletes your team’s capacity and fuels burnout. \nThe differentiator is no longer access to AI. It is leadership discipline — knowing which system to deploy\, when human judgment must take the lead\, and how to build workflows your teams can execute with confidence. \nActionable Takeaways \n\nDistinguish between Generative\, Predictive\, and Agentic AI — including major models\, platforms\, and high-impact use cases most relevant to event professionals\nIdentify where each AI type creates the greatest leverage in event design\, stakeholder communication\, vendor management\, and post-event analytics\nWalk away with the language and framework to advocate for AI-integrated workflows with internal stakeholders — including IT\, Legal\, Risk\, and Finance\nLeave with a decision lens for evaluating which AI tools belong in your team’s workflow and which ones introduce risk you aren’t ready to govern\n\n\n\nTiffany Rose Goodyear\n\nEvent Design for all 5 Senses\nDesigning events through the lens of all five senses—sight\, sound\, touch\, taste\, and smell—creates immersive\, emotionally resonant experiences that leave a lasting impression. Our bodies take in the world through these sensory receptors\, yet traditional event design often neglects one or more of them. By intentionally engaging each sense\, we can create environments that are not only more memorable and meaningful\, but also more inclusive of different bodies and ways of experiencing the world.\n\nThis session invites you to rethink how the body interacts with space. You’ll explore what sensory design really means\, why it matters\, and how to practically apply it—starting with the emotional tone you want your guests to feel. From visual storytelling and ambient soundscapes to textural details\, food and beverage\, and scent as a powerful emotional anchor\, you’ll learn how to elevate your events and experiences with intention.\n\nTakeaways:\n\nUnderstand the importance of designing for all five senses and how it shapes memory and connection.\nLearn how the body processes sensory input in events\, and how to design with the body in mind.\nExplore how each sense contributes to emotional tone and attendee engagement:\n\nSight through lighting\, color\, and layout\nSound via music\, ambient noise\, or live elements\nTouch through texture\, material\, and physical comfort\nTaste via curated food and drink that ties into the experience\nSmell as a subtle but powerful trigger for emotion and memory\n\n\nStart with emotion: Identify how you want guests to feel and use the senses to build that emotional arc.\nGain practical tips and low-barrier ideas to start designing more inclusive\, multi-sensory events.\nExperience it live: Participate in a shared scent moment to deepen your understanding of olfaction’s impact\n\nAgenda\n\n\n\n\nTime\nEvent\n\n\nSunday\nMay 10\n11:30am-3:00pm\nShuttle Pickup from San Francisco and drops off at Caesars Republic\n\n\n1:00-3:00pm\nShuttle Pickup from Sacramento and drops off at Caesars Republic\n\n\n12:00-3:00pm\nSponsor setup\n\n\n12:00-5:00pm\nRegistration\n\n\n4:00-5:00pm\nHosted Buyer Tour\n\n\n5:00-6:30pm\nWelcome Reception at Wolf by Vanderpump\n\n\n9:00-11:00pm\nKaraoke After-Party\n\n\n\n\n\n\nMonday\nMay 11\n7:00-7:45am\nBODY PUMP\n\n\n8:00-9:00am\nBreakfast\n\n\n8:00-9:00am\nRegistration\n\n\nAll Day\nACT – Community Service:\nDonate Journals & Pens for Tahoe Family Solutions.\n\n\nAll Day\nWork Zone\n\n\n9:00-9:15AM\nOpening remarks\n\n\n9:15-10:30am\nLEARN: Keynote\n\n\n10:30-11:00am\nWellness Break\n\n\n11:00-11:45am\nBreakout #1:\nEDUCATE – AI Discussion\n\n\n11:00-11:45am\nBreakout #2:\nACT – Sustainability\n\n\n11:00-11:45am\nBreakout #3:\nPARTICIPATE – Mixology Class\n\n\n11:00-11:45am\nBreakout #4:\nPARTICIPATE – Sound Bath\n\n\n12:00-1:00pm\nNetworking Lunch\n\n\n1:00-1:45pm\nBreakout #1:\nEDUCATE – AI Discussion\n\n\n1:00-1:45pm\nBreakout #2:\nACT – Sustainability\n\n\n1:00-1:45pm\nBreakout #3:\nPARTICIPATE – Mixology Class\n\n\n1:00-1:45pm\nBreakout #4:\nPARTICIPATE – Yoga Asana\n\n\n1:45-2:00pm\nWellness Break\n\n\n2:00-2:50pm\nLEARN – Event Design for Five Senses\n\n\n3:00-4:00pm\nPARTICIPATE – Panel Discussion Collective Impact\n\n\n4:00-4:10pm\nClosing Remarks\n\n\n4:00-5:00pm\nFlex Time\n\n\n5:00-9:00pm\nReception & Dinner at Tahoe Blue Event Center\n\n\n\n\n\n\n\nTuesday\nMay 12\n7:00-7:45am\nSunrise Walk\n\n\nAll Day\nACT – Community Service:\nDonate Journals & Pens for Tahoe Family Solutions.\n\n\n8:30-9:30am\nWorking Breakfast\n\n\n9:00-10:00am\nLEARN – Closing Keynote\n\n\n10:00-10:30am\nClosing Remarks/Farewell\n\n\n10:30-12:00pm\nPARTICIPATE – Destination Site Visits:\n1) Coachman\n2) Golden Nugget\n3) Margaritaville\n\n\n12:00-3:00pm\nComplimentary Shuttle Pickup from Caesar’s Republic back to SF/Sacramento\n\n\n\nFees\nExtended to April 28\nPCMA/CEMA Planner Member: $100\nPCMA/CEMA Planner Non-Member: $150\nPCMA/CEMA Partner Member: $125\nPCMA/CEMA Partner Non-Member: $200\nPCMA/CEMA Student: $50 \nAfter April 28\nPCMA/CEMA Planner Member: $125\nPCMA/CEMA Planner Non-Member: $175\nPCMA/CEMA Partner Member: $150\nPCMA/CEMA Partner Non-Member: $225\nPCMA/CEMA Student: $75 \nRegister HERE
URL:https://www.pcma.org/event/pcma-ncc-l-e-a-p-2026/
LOCATION:Caesars Republic\, Highway 50 at Stateline Ave\, Lake Tahoe\, NV\, 98449\, United States
CATEGORIES:• Education,• Networking,• Northern California,Chapters,Featured,Industry Calendar
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