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UID:250121-1778511600-1778522400@www.pcma.org
SUMMARY:Utah\, we are coming for you! One Day\, Two Events!
DESCRIPTION:RMPCMA On the Road to Future Opportunity: Shaping Utah’s Ever Evolving Landscape through\nGrowth\, Travel & Economic Vitality\nAs Utah navigates an era of economic uncertainty\, shifting travel patterns\, and unprecedented global opportunity\, collaboration across regions has never been more critical. On the Road to Opportunity brings together leaders and representatives from Utah Valley\, Salt Lake City\, and Park City for a forward‑looking discussion on how each destination is sustaining momentum today—while strategically preparing for what’s next. \n This dynamic conversation will explore the initiatives currently driving development\, resilience\, and visitation across the Wasatch Front and mountain communities\, from infrastructure investments and destination branding to workforce readiness and visitor experience innovation. Panelists will share how their regions are adapting to changing economic conditions and traveler expectations to keep growth moving forward without losing the character and quality of life that define Utah. \nLooking ahead\, the discussion will turn to the future—examining how Utah can collectively elevate its global profile\, attract increased international travel\, and leverage long-term opportunities tied to major world events. Special focus will be placed on regional collaboration and readiness as the state prepares to welcome the world for the 2034 Winter Olympics\, ensuring that today’s decisions create lasting benefits for residents\, businesses\, and visitors alike. \n Attendees will gain insight into: \n\nHow each region is addressing growth and development in uncertain times\nStrategies for expanding international visitation and year-round tourism\nShared opportunities and challenges across urban\, valley\, and mountain destinations\nHow planning for the 2034 Winter Olympics is influencing investment\, infrastructure\, and global outreach\n\nEvent Details\nDate:\nMonday\, May 11\, 2026 \nAgenda (subject to change):\n1:00 PM: Walking Tour of the newly renovated Joseph Smith Memorial Building and\nthe near complete renovation of Salt Lake Temple Square (OPTIONAL)\n2:15 PM: Walk or car transport to Asher Adams\n2:30 PM: Registration and refreshments begin at Asher Adams\n3:00 PM: Program begins\n4:15 PM: Registration Opens at Van Ryder (in Le Méridien)\n4:30 PM: Panel Ends\n4:35 PM: Walk or car transportation to Le Méridien\n6:00 PM: Reception at Van Ryder ends \nLocation:\nEducation: Asher Adams Hotel – Gandy Dancer Room\nHappy Hour: Le Meridian Hotel – Van Ryder\, a rooftop bar\n\nRegistration Fee:\nMember & Non-Member Planners $30.00\nMember & Non-Member Suppliers $30.00\nStudents & Faculty $15.00 \nTwo experiences. One registration. Real value.Secure your spot today and be part of RMPCMA’s return to Salt Lake City. \nClick Here to Register\n\n\n\nMeet Our Speakers\n\n\nDan Howard\, VP of Communications and Sales\, Visit Park City \n \n  \nLee Adamson\, Executive Director\, Explore Utah Valley \n \n  \nClay Partian\, Chief Sports Officer & Executive Director\, Sports Salt Lake \n \n  \nModerated by: Chris Madzer\, four-time Olympian \n \n\n\n  \n\nStaying the Night?\nOur hotel partners have generously offered discounted room rates for this evening. \nLe Méridien/Element\nAsher Adams Hotel\n  \n\nThank You to Our Generous Sponsors!\n\nEducation Sponsor\n  \n​\nHors d’oeuvres & Non-Alcoholic Beverages Sponsor\n  \n \n​\nBar Sponsor\n  \n​\n​
URL:https://www.pcma.org/event/salt-lake-city-we-are-coming-for-you-one-day-two-events/
LOCATION:Asher Adams Hotel\, 2 400 West\, Salt Lake City\, UT\, 84101\, United States
CATEGORIES:• Education,• Rocky Mountain
ATTACH;FMTTYPE=image/jpeg:https://www.pcma.org/wp-content/uploads/2026/03/SLC-AIWhGL.jpg
ORGANIZER;CN="PCMA%20Rocky%20Mountain%20Chapter":MAILTO:rockymountain@pcma.org
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