Digital Event Strategist: Summer 2019 – Introduction to Digital Events

What is the definition of a digital event and how will this course equip participants with the necessary skills to plan, produce and measure results of this type of engagement? In this introductory module, we’ll review how the digital event landscape has evolved and how organizations are finding success by incorporating digital events into their communications mix. We’ll take a holistic look at learning objectives from all of the modules to come, review key definitions and provide tips on how to effectively chart a course towards certification including a technical tutorial of the format of the program.