Webinar: Balancing Educational Content & Fulfilling Sponsor Expectations

This session will identify ways to fulfill both of these needs by positioning your educational program to better meet the needs of corporate sponsors. A case study will feature an association that has created a successful sponsorship program with its digital educational content.

Dubai hoteliers adapting to surge in Chinese guests, says Kempinski MoE GM

Hotel operators across Dubai have strived to adapt to meet the needs of a massive influx of Chinese tourists visiting the emirate, according to Slim Zaiane, the general manager of the Kempinski Mall of the Emirates. According to official statistics from Dubai Tourism, Chinese tourist numbers rose 12 percent in 2018 to reach 875,000. Between January and June 2019, over 501,000 Chinese tourists visited the emirate. The UAE introduced visa-on-arrival for Chinese tourists in September 2016.

How to Woo and Retain Sponsors

Experts say it’s important to remember that the outcomes that make an event successful to an organiser won’t necessarily be the same for a sponsor.