How One City Is Paying Cash for a Brand New Convention Center
Building a new convention venue typically relies on some pretty complicated funding plans, but one convention destination has simplified the process.
Driving Results for Your Organization’s Strategy from the C-level Perspective
Digital events have demonstrated they can be an effective extension to events profiles. During this session, organization executives discuss other ways digital events are supporting organization goals.
The ROI Report Proving the Impact of Digital Events
Digital events give our organizations an opportunity to easily engage participants in a new way but it can be difficult to see the direct return on investment. Beyond event evaluations, testimonials and chatter, we now have actual data proving the positive impact of going digital. In this session we’ll deconstruct the PCMA ROI report directly tracking revenue and membership engagement secured through digital events.