
How to Get Your Boss to Sign off on Your Event Strategy
At a CEMA Summit session, senior event organizers broke down how they get executive buy-in for their event plans — from using data that shows your event’s impact to thinking like a politician.
At a CEMA Summit session, senior event organizers broke down how they get executive buy-in for their event plans — from using data that shows your event’s impact to thinking like a politician.
What’s the first thing event content strategists need to do? According to speakers at a recent CEMA Summit session, you need to define your scope, because event content can encompass everything from signage to main stage messaging.
A session at CEMA Summit 2023 offered leaders ideas for navigating their teams through periods of upheaval — mergers and acquisitions included.
A session at CEMA Summit 2023 spelled out the alphabet soup for event success — KPIs, OKRs, and all the Rs.
CEMA Summit's educational program will be led by CEMA members for CEMA members.