WHEN: Thursday, April 11, 2024, from 1:00 p.m. – 5:00 p.m.
VENUE: Walter E. Washington Convention Center, Washington, D.C.
PRICE: $99 

In April 2024 during Business Events Industry Week (BEIW), SPARK presents AgendAi — a hands-on, eyes-open workshop experience with SPARK and other AI products where participants will engage with experts and share their ideas about how AI can help them perform better.

Equal parts education and co-creation, AgendAi will:

  • Provide audiences with immediately deployable AI/SPARK-inspired solutions to their business event productivity and performance challenges.
  • Provide audiences with an opportunity to collaborate with partners and developers on the development of new AI functionality and solutions.

We are limiting registration to the first 100 participants to ensure an intimate, hands-on learning experience in a collaborative environment. All participants are encouraged to bring their own laptops/devices.

Stay in the loop with SPARK and AgendAi updates.


Welcome and Opening Remarks
1:00 p.m.1:10 p.m.A brief introduction to AgendAi, outlining the day's objectives and schedule.
Keynote Address: The Future of AI in Business Events
1:10 p.m.1:40 p.m.Insightful talk on the impact and potential of AI in event planning and destination marketing.
Short Break
1:40 p.m.1:50 p.m.Transition to workshops
Whiteboard Workshops – Session 1: Sales, Marketing and Event Planning Applications
1:50 p.m.2:40 p.m.Calling all Destination MarTech and innovative Event professionals! If a genie appeared and granted you three wishes to help you streamline your MarTech, Sales or Event Planning processes, what would you wish for? In this fast-pased idea exchange workshop, you'll discover how close AI is to making all those dreams come true by walking through real-life scenarios and learning how to write prompts to simplify your sales, marketing or event planning process.
Short Break
2:20 p.m.2:30 p.m.Transition to workshops
Whiteboard Workshops – Session 2: Audience Engagement, Content Creation & Curation
2:50 p.m.3:15 p.m.If mobile phones put a movie camera in everyone's pocket, then AI promises to make everyone a producer. Learn the multiple ways in which AI can help you source, curate, create and repurpose content for marketing and live event uses. Test-drive different AI tools and see how unlimited your creative event or marketing output can be.
Coffee Break and Networking
3:00 p.m.3:30 p.m.Opportunity for attendees to network and discuss insights from the workshops.
Whiteboard Workshops – Session 3: Data Analytics for Destination MarTech Pros and EventProfs
3:15 p.m.4:00 p.m.Data is key to understanding your audience, evaluating success and continuing to evolve the value of your destination or event portfolio. There are a variety of ways that AI can help you slice, dice and export easy-to-consume data reports. In this workshop, you'll learn the prompts and tools you need to decode and demystify data analytics.
Short Break
4:00 p.m.4:10 p.m.Transition to regathering
AI Hackathon
4:10 p.m.4:40 p.m. Time to roll up your sleeves, form a MarTech or EventProfs idea squad and get to work applying what you've learned to a Sales & Marketing or Event Planning scenario with the help of AI.
Hacking Results & Judging
4:40 p.m.4:50p.m.
Takeaways & FInal Thoughts
4:50 p.m.5:00 p.m.

Business Events Industry Week (BEIW) is not just another industry event; you’re becoming part of a global movement that celebrates our industry’s purpose—bringing people together to make a difference for our businesses, our communities and our audiences.

Embrace the power, the camaraderie, and the inspiration firsthand in our nation’s capital, Washington D.C. with us all. Because, what we do matters. Collectively, we can make a difference.

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