SPARK is Available for Everyone

SPARK is Available for Everyone

SPARK AI updates at Convening Leaders 2024

Watch the SPARK AI updates given during the PCMA Business Keynote at Convening Leaders on Monday, January 11, 2024.

About Project SPARK

Project SPARK is a once in a generation opportunity for the business events industry to understand and define how a disruptive technology will shape our chosen profession — the business events industry.

Project SPARK is a free education and development initiative to shed light on the evolving place of AI in the business events industry. By signing-up to participate you’ll also get hands-on access to a business events AI tool in-development aimed at immediately helping you jump-start routine event planning tasks, complementing your skills and expertise, not replacing them.

Project SPARK is your starting point to explore, together, the challenge of adopting new AI technology that could enhance the power of the human connections you create.

Now is the time to embrace the challenge of AI and ignite a path beyond the boundaries of what is possible in the business events industry.

Project SPARK’s AI Education Schedule

Enhancing Events with AI & How to Hack the Adoption Curve

Date: June 26
Time: 9:00 a.m. – 12:00 p.m. ET
Location: PCMA edUcon, Post-Con Live Training, Detroit, Michigan

Transform from AI-curious to AI-savvy in just 3 hours with our exclusive training session explicitly crafted for event professionals. Delve into the fascinating world of AI, unlocking its potential and discovering how it can revolutionize the event landscape.

Register now:

Enhancing Events with AI Certificate Course

Date: July 11
Location: Online

The Enhancing Events with AI certificate course is a tailor-made program for all event organizers who want to bring the power (and magic) of artificial intelligence (AI) into their work.

Register now:

PCMA Webinar | Turbocharge Your Event Planning with AI

Location: Online

Explore the transformative power of AI in the business events industry in this month’s webinar. Discover how AI optimizes event planning, enhances attendee experiences, and drives meaningful engagement, revolutionizing every aspect of event management.

Watch now:

Demo of Project SPARK: The AI Tool for Eventprofs, by Eventprofs

Location: Online
Speakers: Veemal Gungadin, Founder & CEO, Gevme

Watch now:

La Inteligencia Artificial no es una amenaza, el competidor que la aproveche sí lo será

Location: Online
Speakers: Leo Piccioli, Espcialista en cambio technológico y liderazgo

Watch now:

Dissecting the Chat GPT/Generative AI Disruption: Use Cases, Concerns, Threats & Opportunities for Event Profs

Location: Online
Speakers: Matthias Clock, Director of Marketing, Reed Exhibitions; Nick Borelli, Director of Marketing, Zenus; Jen Santos, Senior Technical Program Manager, BW Events Tech; Anh Nguyen, Principal, Spark Event Collective

Watch now:

Unlocking the Power of AI for Events

Location: Online
Speakers: Veemal Gungadin, Founder & CEO, Gevme; James Bennett, Director, Creative Technologies, APAC, Project Worldwide, APAC; Florence Chua, Managing Director, PCMA APAC

Watch now:

Frequently Asked Questions

AI technology is not going away. We created Project SPARK to bring together business event stakeholders everywhere to connect-learn-cocreate how and where AI fits into our space.

No…..Project Spark is for anyone who has a stake in business events. We have assembled educational resources and a schedule of webinars/learning experiences above.

All PCMA and CEMA members will receive an email on June 26th and 27th providing you with a link and instructions to activate your SPARK BETA trial. Please note that you need to be logged in to have access to your SPARK BETA Trial.

Log into your PCMA profile and click the link on the Spark badge under “My Purchases.”

We’d love to have to check it out. You can sign-up on the waitlist for the Spark BETA AI tool by going to After authentication is complete, you should receive access within 48 hours.

PCMA’s new online community forum – Catalyst – has a dedicated section to collaborate on the topic of AI. This is an open forum – you do not need to be a PCMA member. Access to this conversation can be found at

Keep coming back to to learn more and sign-up for all Project Spark activities. To go directly to sign-up for the Project Spark AI tool, go to

Even though the Project Spark tool is still in its development phase, it has functionality that can be used right away. You can already access features like repurposing video content into various formats, generating session descriptions, taglines, and speaker bios, brainstorming event themes on demand, and reviewing and refining your event content, contracts, and specific clauses. Additionally, the tool enables you to craft engaging LinkedIn posts and emails for promoting your event effectively.

As more users join the testing phase over the next few weeks, we will be introducing new features and improvements based on user feedback. This iterative approach ensures that the tool is being developed specifically with event professionals’ needs in mind. During this development phase, you may experience occasional updates and enhancements, but these changes are all aimed at providing you with a reliable and efficient solution for your event planning and management needs. So, go ahead and explore Spark’s features and provide your valuable feedback to help shape the future of this powerful tool.

While both the tool in development and ChatGPT utilize advanced language models to generate human-like text, the Spark tool is specifically designed for event professionals and offers a tailored experience to cater to their unique needs.

By leveraging multiple large language models (LLMs), such as GPT3, GPT4, and Anthropic’s Claude, Turing-NLG, Spark provides a more diverse and comprehensive range of capabilities. This enables it to assist event professionals in generating content, brainstorming ideas, evaluating contracts, and more, all within a single platform. In contrast, ChatGPT is a general-purpose AI language model that may not be as focused on the specific requirements of the event industry.

At Project Spark we take data protection very seriously and have implemented a range of measures to ensure the security and privacy of all user data. We ensure data protection by employing several measures such as encrypting data during transmission, secure storage in protected data centers, controlled access for authorized personnel, regular security assessments, and strict data retention and deletion policies. We will not be sharing any data you provide while testing or exploring any tools as part of Project Spark.

We are taking data protection seriously and have implemented a range of measures to ensure the security and privacy of user data. We ensure data protection by employing several measures such as encrypting data during transmission, secure storage in protected data centers, controlled access for authorized personnel, regular security assessments, and strict data retention and deletion policies.

As the user, you own all the input data you share as part of your participation in Project Spark. Additionally, you’ll own all the content rights, title, and interest in and to the output generated by the service to you. This means you can use the content for any purpose, including commercial purposes such as sale or publication, as long as you comply with the terms of use. As part of the terms of use we are permitted to use the content to provide and maintain the services, comply with applicable laws, and enforce its policies. You are responsible for the content, including ensuring that it does not violate any applicable laws or the terms of use.

Yes, their expertise and insights have contributed to the development of a more effective and targeted solution for event professionals.

Yes, CEMA, EMA and ELI members, as part of the PCMA community, will have access to Spark. Any event professional can join the waitlist for Spark and benefit from its features to enhance their event design, planning and management processes.

Yes. platform is now mobile-friendly. This will allow event professionals to access and use Spark’s features on-the-go, providing a more convenient and efficient experience.


About PCMA

PCMA, PCMA Foundation, and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose, and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA, and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals.

About Gevme

As a premier event technology provider in the Asia-Pacific region, Gevme offers innovative solutions for in-person, hybrid, and virtual events. Our comprehensive suite of event management tools powers seamless and customizable event experiences, making event planning efficient, engaging, and profitable. With Gevme, event professionals can streamline the planning process, saving time and resources. Our customizable solutions enable businesses to create interactive and personalized experiences for attendees, fostering memorable and impactful connections between organizations and their audiences. Having successfully orchestrated over 80,000 events globally, the Gevme team pushes the boundaries of event technology, setting new standards for the industry. Find out more about how Gevme can help you transform your events into truly engaging and successful experiences at

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