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At a macro level, the Asian market continues to hold great promise given her rising affluence, reasonable GDP growth and regional collaborations. With all these factors at play, how has our industry leveraged on opportunities in “our backyard” and engaged our community?

At a micro level, the rise of technology is a double-edged sword – improving accessibility yet creating distractions. The digital age of online-offline platforms are evolving to make business events smarter. Hopefully, maximising ROI for participants and event owners. Event and Exhibition owners and designers are driven to curate and harvest more relevant content and engaging the participants through experiential activities. The challenge faced by the events industry is in its ability to engage the audience from the conceptualisation to materialisation stages of events.

The Singapore MICE Forum 2017 brings answers to the question, “Are we really engaging?”.

All times are local Singapore time.

09:00 – 09:30

Opening Ceremony

09:30 – 10:20

Painting the Future: Vision 2050

2050 is the year to look towards the most relevant and bold predictions for the future of Business Events. Come and share the vision for Business Events in 2050 with some of the most relevant tertiary institutions in Singapore! Let them show you their wildest dreams and wow us as they envision the types of meetings they would like to be engaged in in the distant future.

Key takeaways:

  • A fresh look into the future of our industry from next generation leaders
  • Explore ideas on how future generations will be engaged

10:20 – 10:50

AM Networking Break

10:50 – 11:35

Kopitiam Talk with Song Seng Wun

A different and fresh economic talk.

Through his love for food, Song Seng Wun, Economist and Director of Group Private Banking at CIMB Private Banking, dishes out insights on how the current global economic situation globally affects the regional MICE industry.

Key takeaways:

  • Gain current insights on the state of the economy from both global and regional perspectives
  • Understand the most important macro and microeconomic variables in our industry
  • Know where the good foods are in Singapore!

11:35 – 12:20

The Challenge of Creating and Developing Communities

Come and get a fresh approach to this challenge via other industries. Learn how they create assets and build audiences around them – what models they use, what solutions they implement and what roadblocks they find.

Key takeaways:

  • Learn the thought process of how products are created from other industries
  • Gain insights on how other industries grow and engage their audience through their assets

12:20 – 12:30

Connect the Dots

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