As the business events industry continues to experience significant change, it is necessary for event organizers, suppliers and other stakeholders to think and behave in new ways to create more value. In this case study-rich session, Peter Sheahan will challenge you to find opportunity in this massive disruption. Wherever you sit within the business events value chain, it is crucial for you to leverage change and disruption to create more value because organizations don’t change, people do.
- Develop an appetite for taking intelligent risks
- Embrace disruptions in the events industry and your role as an agent of change
- Find opportunities to innovate and drive change within the disruption
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