11:15 AM – 12:15 PM     Using Neuroscience to Enrich Event Storytelling

As creators of immersive experiences, business event strategists have the ability to change their attendees’ behaviors, driving them to action long after an event. Understanding how this happens empowers event organizers to incorporate stronger storytelling techniques within their events. This visual, interactive session balances cognitive science with real-life examples to help you create persuasive, lasting memories that drive action. 

  • Visualize how storytelling creates changes within the brain
  • Design event experiences with powerful narratives that drive action
  • Balance emotions with information and inspiration to create lasting memories