10:45 AM – 11:45 AM     Beyond the Spend: Evaluating Economic Impact Your Event Brings to Destination

The Events Industry Council and Oxford Economics reported meetings, conventions, and trade shows collectively contributed $845 billion in business sales and $104 billion in federal, state, and local taxes to the U.S. economy in 2016. The power of the industry is clear, but evaluating the contribution of an individual event poses a challenge for many business event strategists. This session will define the economic impact of events and provide suggestions for how business event strategists can use this data to drive both internal and external communications.

  • Explain what economic impact is and how it is calculated for events 
  • Discuss the role economic impact plays in advocacy
  • Effectively discuss the value your event brings to a city