1:00 PM – 2:45 PM     Getting the Sequence Right: Strategy, Design, then Budget!


Event professionals often find themselves waging the budget battle before fleshing out strategy and design. The result? A “better sameness” loop makes it difficult to transform their event experiences. This workshop will explore a mindset and a methodology that prioritize strategic insight as a precedent to design, and design as a precedent to final budgeting and decisions.

  • Create more novel event experiences by adopting a strategically aligned and budget-friendly approach
  • Explore design tools and methodologies to transform ordinary events into extraordinary experiences
  • Better command the interplay between strategy, design, and budgeting