Research & Resources

meetings market survey

How Does Your Organization Collect, Use Participant Data?

In the 28th annual Meetings Market Survey, Convene asked respondents who said that their organization has changed how it collects and uses participant data ...
pay transparency

Shining a Light on Pay Transparency

Until pay transparency becomes more commonplace among organizations, business event organizers’ go-to resource to benchmark their compensation against that of their peers remains Convene’s ...
IACC

Experience Matters: IACC Report Spotlights Growing Event Priorities

The new IACC “Meeting Room of the Future — Australia & Asia Pacific” report spotlights such growing event priorities as immersive experiences and personalisation ...
Making Sense of Room Block Decisions

Making Sense of Room Block Decisions

New research aims to determine what inspires attendees to book inside — or outside — the block ...
German Convention Bureau

German Convention Bureau’s Research Identifies Attendee Types

Three key strategies — adding surprising or disruptive change elements, facilitating effective knowledge transfer, and catering to different attendee needs — create memorable events ...
future of business events

5 Trends to Watch for the Future of Business Events

Marriott and PCMA partnered on a study that takes a deep dive into how consumer and market forces will change business events ...
Report: The Future of Meetings & Events Trends

Report: The Future of Meetings & Events Trends

Marriott International partnered with PCMA Education Foundation to bring you this report on how Trends should represent seismic, long-lasting shifts that will be here ...
Michelle Russell

Report Spotlights 5 Forces Shaping Future of Business Events Industry

A new report helps event organizers design experiences that will resonate with participants today and tomorrow ...
medical meeting

Medical Meeting Challenge: Health-Care Providers are Tough Crowd

Health-care providers have high standards for the meetings they attend, according to a recent report by American Express Meetings & Events. Here’s how to ...
Travel Truths for Business Events Corporate Incentive Travel

Travel Truths for Business Events Corporate Incentive Travel

The Melbourne Convention Bureau (MCB) partnered with PCMA Education Foundation to commission a research project to help APAC region meeting planners understand what is ...
Six Ways Medical Meetings Are Proving Their Value To Exhibitors (White Paper)

Six Ways Medical Meetings Are Proving Their Value To Exhibitors (White Paper)

Medical meetings are finding other ways to demonstrate their value to current and prospective exhibitors. From beacon-collected data to lead scanners to third-party evaluations, ...
DEI: 5 Categories of Technology Solutions

DEI: 5 Categories of Technology Solutions

Use this resource for tips to research the right technology solution for your digital events. The perfect technology fit should include all of your ...