AI is Here. Right Now.


Just like the printing press, the telephone and the internet, artificial intelligence will change the way we work more than we can imagine.

We can fear it. We can ignore it. But we cannot run from it.

We prefer to run towards it.

We believe business events are about creating social and economic transformation. Properly channeled, AI has the potential to empower each of us to accelerate innovation and progress for our audiences, our businesses and our careers. AI in the business events industry is just beginning. But we can’t define its future without you.

About Project SPARK

Project SPARK is a once in a generation opportunity for the business events industry to understand and define how a disruptive technology will shape our chosen profession — the business events industry.

Project SPARK is a free education and development initiative to shed light on the evolving place of AI in the business events industry. By signing-up to participate you’ll also get hands-on access to a business events AI tool in-development aimed at immediately helping you jump-start routine event planning tasks, complementing your skills and expertise, not replacing them.

Project SPARK is your starting point to explore, together, the challenge of adopting new AI technology that could enhance the power of the human connections you create.

Now is the time to embrace the challenge of AI and ignite a path beyond the boundaries of what is possible in the business events industry.

Project SPARK’s AI Education Schedule

Future of Work: Impact of AI on the Workforce

Time: 1.30-4pm SGT
Location: Singapore
Speakers: Laurence Liew, Director for AI Innovation, AI Singapore; Tay Ee Learn, Chief Sector Skills Officer, NTUC LearningHub; Veemal Gungadin, Founder & CEO, Gevme


Future of Work: Impact of AI on the Workforce

Time: 9.15-11.30am AEST
Location: Sydney
Speakers: Dr Ben Hamer, Chief Futurist and Head of Future of Work, PwC Australia; Daniel Tjan, Director, Business Innovation, Gevme


Basics of LLMs & Generative AI: What #EventProfs
Need to Know

Time: 11:00-11:45 am ET
Location: EduCon

More info:

Ideation, Strategy & Planning

Time: 1:00-1:45 pm ET
Location: EduCon

Dive into the exciting realm of AI and discover its incredible potential to revolutionize the way we ideate, strategize, and plan events. In this session, we’ll explore how generative AI can help us create innovative event concepts, streamline planning processes, and craft strategies that maximize attendee engagement. Through hands-on activities and stimulating discussions, we’ll unlock new ways to leverage AI in event planning and set the stage for truly memorable experiences.

More info:

Event Marketing & Promotion

Time: 2:30-3:15 pm ET
Location: EduCon

Harness the power of AI to take your event marketing and promotion to new heights. This session will delve into how generative AI can help you create personalized marketing campaigns, generate compelling promotional content, and engage your target audience in ways you never thought possible. With real-world case studies and interactive activities, you’ll gain insights into how AI can transform your marketing efforts and elevate your event’s visibility.

More info:

Post-Event Analysis & Follow-Up

Time: 9:00-9:45 am ET
Location: EduCon

Dive into the transformative power of AI in post-event management in this interactive session. Discover how generative AI can seamlessly gather and analyze feedback, summarize key event highlights, craft personalized follow-up communications for attendees, sponsors, and exhibitors, and streamline your post-event PR and marketing. Our hands-on activity will unveil the potential of AI in harnessing event data to inform future planning. This session equips you with the AI tools necessary for creating a robust post-event strategy, ensuring continuous improvement and success in your event journey.

More info:

Learning & Development

Time: 1:00-1:45 pm ET
Location: EduCon

Join us for an inspiring session that uncovers the untapped potential of AI in revolutionizing adult learning experiences. We’ll explore how generative AI can provide each individual with a personal tutor, enabling learners to ask questions, interact with complex documents, and engage with videos as never before. This dynamic and immersive approach to learning empowers attendees to grasp concepts at their own pace, making education more accessible and captivating. Let’s reimagine learning and development together, harnessing the transformative power of AI to unlock new possibilities and foster growth in the event industry and beyond.

More info:

Practical Workshop: Working with AI Tools

Time: 2:30-3:15 pm ET
Location: EduCon

Get ready to roll up your sleeves in this interactive workshop! Here, you’ll witness the power of AI as it transcends the textual realm, breathing life into images, videos, and sounds, thus transforming the landscape of event management. You’ll gain firsthand experience of how generative AI can overcome common event challenges, from enhancing visual aesthetics and captivating soundscapes to creating engaging video content. This session is not just a workshop, it’s an opportunity to unlock your potential and harness the power of multimodal AI tools. Let’s step into the future of event planning and execution together, armed with the confidence and skills you need to create unforgettable experiences.

More info:

Dissecting the Chat GPT/Generative AI Disruption: Use Cases, Concerns, Threats & Opportunities for Event Profs

Location: Online
Speakers: Matthias Clock, Director of Marketing, Reed Exhibitions; Nick Borelli, Director of Marketing, Zenus; Jen Santos, Senior Technical Program Manager, BW Events Tech; Anh Nguyen, Principal, Spark Event Collective

The explosive adoption of ChatGPT and other generative AI tools brings enormous opportunities and challenges for all industries, events included. Many jobs will be eliminated, many will be made vastly more efficient, and most will evolve in a significant capacity. Much like the pandemic and pivot to virtual events, this disruption will have winners (those who lean in, embrace the change & adapt) & losers (those who choose to ignore it). Join us as we break down the top AI use cases for event profs, address broader shifts and implications for our industry, and explore the surprisingly real possibility (put forth by Elon Musk among many other luminaries) that AI will lead to the extinction of the human race. Yes, you read that right.

• 25 Smart ways event profs can use ChatGPT & other Generative AI tools
• Challenges, concerns & opportunities
• Overview of top platforms

Watch now:

Unlocking the Power of AI for Events

Location: Online
Speakers: Veemal Gungadin, Founder & CEO, Gevme; James Bennett, Director, Creative Technologies, APAC, Project Worldwide, APAC; Florence Chua, Managing Director, PCMA APAC

Watch now:

Frequently Asked Questions

This technology is not going away – there’s a need for it – to create efficiencies and grow audiences. If we don’t understand it, we will not understand its possibilities and pitfalls. This will make all of us more enlightened and valuable.

No…..Project Spark is for anyone who has a stake in business events. AI is something that is a top-of-mind element in our entire space and beyond and we want to bring all business event stakeholders everywhere together to connect-learn-cocreate how and where AI fits into our space.

PCMA’s new online community forum – Catalyst – has a dedicated section to collaborate on the topic of AI. This is an open forum – you do not need to be a PCMA member. Access to this conversation can be found at .

Keep coming back to to learn more and sign-up for all Project Spark activities. To go directly to sign-up for the Project Spark AI tool, go to

Even though the Project Spark tool is still in its development phase, it has functionality that can be used right away. You can already access features like repurposing video content into various formats, generating session descriptions, taglines, and speaker bios, brainstorming event themes on demand, and reviewing and refining your event content, contracts, and specific clauses. Additionally, the tool enables you to craft engaging LinkedIn posts and emails for promoting your event effectively.

As more users join the testing phase over the next few weeks, we will be introducing new features and improvements based on user feedback. This iterative approach ensures that the tool is being developed specifically with event professionals’ needs in mind. During this development phase, you may experience occasional updates and enhancements, but these changes are all aimed at providing you with a reliable and efficient solution for your event planning and management needs. So, go ahead and explore Spark’s features and provide your valuable feedback to help shape the future of this powerful tool.

While both the tool in development and ChatGPT utilize advanced language models to generate human-like text, the Spark tool is specifically designed for event professionals and offers a tailored experience to cater to their unique needs.

By leveraging multiple large language models (LLMs), such as GPT3, GPT4, and Anthropic’s Claude, Turing-NLG, Spark provides a more diverse and comprehensive range of capabilities. This enables it to assist event professionals in generating content, brainstorming ideas, evaluating contracts, and more, all within a single platform. In contrast, ChatGPT is a general-purpose AI language model that may not be as focused on the specific requirements of the event industry.

At Project Spark we take data protection very seriously and have implemented a range of measures to ensure the security and privacy of all user data. We ensure data protection by employing several measures such as encrypting data during transmission, secure storage in protected data centers, controlled access for authorized personnel, regular security assessments, and strict data retention and deletion policies. We will not be sharing any data you provide while testing or exploring any tools as part of Project Spark.

We are taking data protection seriously and have implemented a range of measures to ensure the security and privacy of user data. We ensure data protection by employing several measures such as encrypting data during transmission, secure storage in protected data centers, controlled access for authorized personnel, regular security assessments, and strict data retention and deletion policies.

As the user, you own all the input data you share as part of your participation in Project Spark. Additionally, you’ll own all the content rights, title, and interest in and to the output generated by the service to you. This means you can use the content for any purpose, including commercial purposes such as sale or publication, as long as you comply with the terms of use. As part of the terms of use we are permitted to use the content to provide and maintain the services, comply with applicable laws, and enforce its policies. You are responsible for the content, including ensuring that it does not violate any applicable laws or the terms of use.

Yes, their expertise and insights have contributed to the development of a more effective and targeted solution for event professionals.

Yes, CEMA, EMA and ELI members, as part of the PCMA community, will have access to Spark. Any event professional can join the waitlist for Spark and benefit from its features to enhance their event design, planning and management processes.

The AI platform is in alpha stage and is not yet mobile-friendly. The team is working on making it accessible on mobile devices very soon. This will allow event professionals to access and use Spark’s features on-the-go, providing a more convenient and efficient experience.


About PCMA

PCMA, PCMA Foundation, and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose, and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA, and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals.

About Gevme

As a premier event technology provider in the Asia-Pacific region, Gevme offers innovative solutions for in-person, hybrid, and virtual events. Our comprehensive suite of event management tools powers seamless and customizable event experiences, making event planning efficient, engaging, and profitable. With Gevme, event professionals can streamline the planning process, saving time and resources. Our customizable solutions enable businesses to create interactive and personalized experiences for attendees, fostering memorable and impactful connections between organizations and their audiences. Having successfully orchestrated over 80,000 events globally, the Gevme team pushes the boundaries of event technology, setting new standards for the industry. Find out more about how Gevme can help you transform your events into truly engaging and successful experiences at

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