Digital Event Strategists Live Q&A Archive

Every year the world’s leading event professionals come together in January for Convening Leaders. Online and onsite. Learn how the events industry’s premier conference delivers a hybrid experience for global and local attendees. From concept, planning, platform, production, and measurement. Join us as we build this hybrid event experience from the ground up.

Hybrid events – as we’re currently defining them – are a lot of work! Is this the right engagement model for your customers and employees? Or is there a better way to engage in-person and online audiences? Join Cheri Hulse, Head of Strategy at ON24, as she discusses the foundation of business event engagement, event business models, and why hybrid events in 2022/23 may not be what you think they are today.

Hybrid events are here to stay and the multiverse is upon us. How will your virtual and hybrid events change in 2022? What should you be prepared for? Few experts have more insights on digital media and enterprise communications than Ben Chodor, President of Notified. Ben has been innovating video and virtual events for 25 years. Join him for this live Q&A as he outlines his vision and recommendations for brands in 2022.

2020 was the year of virtual events. 2021 is the year of uncertainty. How will events be marketed in 2022? Join DES Expert Sourabh Kothari for this live Q&A about key event marketing trends and how they’ll affect your virtual and hybrid events in 2022. Will ads be more expensive? Will video still be effective? Is email marketing dead for events?

How can you engage your employees with hybrid and virtual events? Join Liesl Leary-Perez as she explains how her team designs and delivers award-winning programs for employees across continents. Whether it’s your Sales Kickoff, All Hands Meeting, or Holiday Celebration, digital engagement is critical for the success of high-performing teams everywhere.

How do you reach your target audience when there are so many virtual and hybrid events? Join Rachel Stephan, one of the world’s leading event marketers, as she explains how peer-to-peer engagement can increase awareness, registration, and ROI for your events. See how search, social, and email come together to build a community of advocates for your event, all without a huge budget.

Every great event starts with a good plan … and a budget. Then things change. And change again. How do you accurately budget for virtual and hybrid events with so many moving parts? Have costs for live video streaming increased? Will integration with our existing platforms cost extra? Join Chantel Megaffin from Endless Events as she answers your questions about budgeting for digital events.

Join us for a live Q&A session with DES Expert Mary Beth Micucci. How do you increase engagement for sponsors and partners at your hybrid event? How do you structure packages for Exhibitors online vs in-person? What content should sponsors, partners, and exhibitors provide for hybrid events?

Join us for a live Q&A session with DES Expert and Best in Class Speaker, Sourabh Kothari. How do you optimize virtual and hybrid events for demand generation? How does attendee engagement change through each stage of the marketing funnel?