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The 5 Reasons You Should Invest in Digital Event Strategist
Become a hybrid-first destination.
PCMA’s Digital Event Strategist (DES) certification provides current and comprehensive guidance for Destination Marketing Organisations to upskill their employees and partners to plan, produce and promote successful hybrid events.
According to our recent engagement survey, almost 60% of you were keen to learn more about the model and economics of hybrid events, and 53% wanted to gain more education surrounding hybrid event planning (PCMA EMEA, Engagement Survey, April 2021).
With that in mind, here are five reasons why your destination should invest in Digital Event Strategist:
1. You will speak the client’s language.
In the new world of multi-channel engagement, support clients in their transition to hybrid events.
The knowledge gained from participating in the DES Course has helped us bring our virtual events to the next level. We found it of great benefit as it focused on all aspects of the virtual and hybrid event life cycle. ”
Learn how PCO Abbey Conference & Events partnered with Failte Ireland to undertake DES and as a result became international award-winners and upskilled a workforce of over 100 employees to become hybrid by design.
2. Your future clients could be your classmates.
DES students and graduates enjoy an exclusive online community on Slack. It is a dynamic space for making connections, developing new alliances and partnerships.
57%
of students are planners.
68%
have at least a decade of industry experience.
78%
identify as key decision-makers in their roles.
3. Become the leading hybrid destination.
Future proof your destination for the ‘next normal’ by upskilling your destination partners with DES.
The DES allowed Failte Ireland an opportunity to provide a high quality education to our local PCO network at a time when there was a gap between the production of live and virtual/hybrid events. We wanted to ensure that through our industry partners, Ireland remains a global player in the International MICE Industry.”
4. Upskill your team.
Meet the needs of your clients as we emerge from a post-COVID market.
- Your technical and event managers at convention centers will develop a solid understanding of planning and producing hybrid events.
- Your PCO partners in sales & marketing will know exactly what it takes to drive registrations for hybrid events.
5. Others are already doing DES
Agility – Ensure you stay ahead of the curve as your competitors are already doing DES. Here is just a small example.
