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The 5 Reasons You Should Invest in Digital Event Strategist
Become a hybrid by design event planner.
PCMA’s Digital Event Strategist (DES) certification provides current and comprehensive guidance for Professional Conference Organisers and Planners to upskill their employees and clients to plan, produce and promote successful hybrid events.
According to our recent engagement survey almost 50% of you want to upskill your workforce 60% wanted to understand the models and economics of hybrid events and 58% wanted to learn about new business models (PCMA EMEA, Engagement Survey, April 2021).
With that in mind, here are five reasons why your destination should invest in Digital Event Strategist certification:
1. You will speak the client’s language.
In the new world of multi-channel engagement, support clients in their transition to hybrid events upskilling your entire workforce.
The knowledge gained from participating in the DES Course has helped us bring our virtual events to the next level. We found it of great benefit as it focused on all aspects of the virtual and hybrid event life cycle. ”
Learn how PCO Abbey Conference & Events partnered with Failte Ireland to undertake DES and as a result became international award-winners and upskilled a workforce of over 100 employees to become hybrid by design.
2. Your future clients could be your classmates.
DES students and graduates enjoy an exclusive online community on Slack. It is a dynamic space for making connections, developing new alliances and partnerships.
57%
of students are planners.
68%
have at least a decade of industry experience.
78%
identify as key decision-makers in their roles.
3. Become the leading hybrid planner.
Strengthen relationships with your partners and clients by offering DES as an upskilling opportunity.
The DES course provided me with the tools to effectively stand my ground in today’s digital events world. The content of the course has helped me to enhance my clients digital event strategies – from the event design all the way to evaluation of the ROI.”
Learn how K.I.T. Group leveraged the knowledge gained from the Digital Events Strategist course to run more than 200 digital events in 2020.
4. Upskill your team.
Meet the needs of your clients as we emerge from a post-COVID market.
- Your employees, clients and partners will develop a solid understanding of planning and producing hybrid events.
- Your sales team will know exactly what it takes to sell your venue as the state-of-the-art hybrid by design host.
5. Others are already doing DES.
Ensure you stay ahead of the curve as your competitors are already doing DES. Here is just a small example.
