Making successful connections in a hybrid world.

The Digital Event Strategist (DES) certification will certify you as a globally recognized expert at connecting people to brands, ideas and opportunities through business events in a digital world.

DES will help you to grow audience engagement, generate new business insights and operationalize hybrid event production efficiencies.

DES Certification includes:

  • 6 – Module online course
  • 2 Learning options: Cohort Paced 6-week course or Self-Paced course
  • Live sessions with experts (or pre-recorded sessions for Self-Paced students)
  • Downloadable exercises and worksheets
  • Exam Prep + Final Exam
  • DES Certificate (globally recognized)
  • Access to DES graduates Community (peers & subject matter experts to network and share resources).
  • 14.5 CMP credit hours

30-day money back guarantee. Training 3 or more people? You are eligible for a discount, please contact us for more info at busdev@pcma.org.

DES COURSE OVERVIEW

Learn how industry leaders are innovating to deliver high engagement, financially successful events, and which platforms are best suited to meet your event needs. Plan, produce and measure digital and hybrid events from start to finish, gain branding recognition and differentiation based on innovation, team performance and consistency.

Registration. Sponsorships. Exhibitors. Monetize digital and hybrid events through fresh pricing and strategies. Learn how to budget and plan for your digital events, and which options work best for hybrid events and perpetual experiences (available 365 days a year).

We all know “content is king.” But it can’t make an impact without the right audience engagement strategy. Learn how to plan your digital event agenda, design each session type, prepare your speakers, and engage your audience through a variety of options for interactivity.

Digital event technology evolves quickly. Evaluate and choose the most sophisticated tech solutions. Learn about the industry’s key platforms and production processes to design, deliver, and archive amazing digital events. Lighting, audio, cameras, streaming, chat, polls, and many more technical aspects of digital events are covered in this module, along with planning, checklists, and best practices.

Generate excitement, garner interest, and register participants. Learn how to reach new audiences, drive awareness, retain and maximize participation in your digital events. Leverage social media platforms to amplify your message and attract attendees. Learn how to engage audiences across numerous events and build your loyal digital tribe.

A digital event is only as successful as its impact on its attendees. Learn which metrics matter most to determine the success of your digital and hybrid events. The value of your digital events doesn’t end when the live stream is over.

Between August 4–13, 2021, we’ll be enhancing our technology and performing core system updates to streamline your online experience with PCMA, including the Catalyse Forum & Directory. We apologize for any inconvenience. Please contact:

  • MEMBERSHIP@pcma.org if you need membership changes or to purchase a membership, register for an event, or other general information.
  • EDUCATION@pcma.org if you need to purchase an educational product, such as the Digital Event Strategist certification course or 7 Change Actions.

PRICING

DES LIVE COURSE

  • Six weeks of self-paced materials
  • Live access to experts during Expert Hour weekly
  • Final week of Exam Prep and sit for Final Exam
  • Choose your start date below to purchase

$895

$745 for members

DES SELF-PACED COURSE

  • Six weeks of self-paced materials
  • Access to pre-recorded expert-led Q&A sessions
  • Final week of Exam Prep and sit for Final Exam

$895

$745 for members

Group Discounts: Discounts start at 10% off for groups of 3-26 participants from an organization. Complete the contact form below for group discount inquiries. For groups of 26 participants or more, please contact us at busdev@pcma.org.

DES RECERTIFICATION

  • Recertify every two years
  • Complete 20 new clock hours to stay certified

$150

Based in the Asia Pacific Region? Check out our DES APAC offering with Expert Hours in your time zone.

WHY EARN A DES?

Digital Event Strategist are in demand. Whether you are shifting gears or heading in a whole direction, DES certification is your key to succeed in any industry and career advancement.

Join the world’s largest community of Digital Event Strategists as we innovate digital and hybrid experiences for customers, employees, and stakeholders.

OUR DES GRADUATES

⭐⭐⭐⭐⭐

“The DES course pointed me to look at the bright side, that is: digital events can increase our membership, which can be a new way of generating revenue.”

Carola Van Der Hoeff, Senior COO & Congress Director, International Pharmaceutical Federation

⭐⭐⭐⭐⭐

“In addition to learning from the course, you’re going to gain a community that’s awesome.”

Elyse Dawson, Manager, Corporate Events and Conference Center, Invesco

⭐⭐⭐⭐⭐

“Virtual events have enabled us to reach a wider audience. We expect a wave of regionalisation of events when hybrid events become our new norm, and the learnings from DES will be more critical than ever.”

Jonathan Tok, Platform Lead, Now Comms Asia

DIGITAL EVENTS EDUCATION BLOG

MEET THE EXPERTS

Stefania Conti-Vecchi

Mandy Brown, CIS, CITP

Instructor, L. Robert Payne School of Hospitality and Tourism Management, San Diego State University

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Mary Beth Micucci Headshot NEW

Mary Beth Micucci, DES

Learning and Audience Engagement Specialist, MBM Consulting

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Karen Baker

Influential Marketing Strategist

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Sourabh Kothar, DES - Director of Advocacy, Brand and Content, Signifyd

Sourabh Kothari, DES

CEO, Mindcurrent

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Will Curran, DES

Founder & Chief Event Einstein, Endless Events

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Joshua Butler

Chief Operating Officer, Falcon Events

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Stefania Conti-Vecchi

Stefania Conti-Vecchi, DES

Founder & CEO, EVENTagist

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Keaton Watson, DES Expert

Keaton Watson

Principle Relationship Architect, Endless Events

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FREQUENTLY ASKED QUESTIONS

Q: Why should I take the DES Certification?
A: The virtual events industry is forecast at 404 billion USD by 2027, at a CAGR of 23.2% from 2020 to 2027. As the business events industry and communication strategy is transforming, professionals with digital skills will be needed to produce virtual and hybrid events.

The Digital Event Strategist certification (DES) will certify you as a globally recognized expert at connecting people to brands, ideas and opportunities through business events in a digital world.

DES will help you to grow audience engagement, generate new business insights and operationalize hybrid event production efficiencies.

According to The Future of Jobs Report 2020, published by the World Economic Forum, “Technology use, monitoring and control” is within the Top 10 skills needed to succeed in 2025. In the same way, according to Mercer´s 2021 Global Talent Trends Study, Digital Leadership is in the TOP 3 new skill requirements for the future of jobs.

DES certification will allow you to join a community of peers and & subject matter experts to network and share resources to face challenges of your job

Q: Who is the DES Certification aim at?
A: DES certification is aimed at anyone who wants to become an expert at connecting people to brands, ideas and opportunities through business events in a digital world. This includes event planners, event organizers, meeting planners, corporate event planners, B2B and B2C and includes sales, communication leaders, marketing content and operations professionals, globally.

Q: How long does each module take to complete?
A: DES certification has 2 different learning options available:

  • Cohort Paced 6-week course that includes Live sessions with experts every week
  • Self-Paced course, including on demand modules (meaning that you can learn at your convenience), as well as pre-recorded Live Q&A sessions.

Q: I’m having trouble logging in to the course. How do I troubleshoot?
A: Make sure that when you access the course, you are logging in to PCMA.org, navigating to your My Purchases page, and selecting the Access Now link. Any attempts to log in from a sub-page of PCMA or the LMS directly are not recognized by the system.

If you are experiencing issues, we recommend clearing your browser’s cache, or logging in on a different browser. If you are still experiencing issues, please contact us at education@pcma.org.

Q. How long will I have access to the DES course content?
A. The course expires one year from when you were granted access.

Q. I purchased the DES course for my team members. How do they log in?
A. Group purchases are facilitated through our PCMA Community Team. If you are interested in a group purchase, please submit your request through our contact form below. When completing a group purchase, our team will provide the purchaser a code to share with your team for them to use when registering for the course. This code will zero out their carts to reflect the course has been paid for, while collecting the necessary information to get them registered for the course.

If your team does not already have PCMA accounts to register for the course under, they can easily create one by selecting Sign In at the top of our home page, and selecting Create Account.

Q. Are there quizzes for each Module?
A. Yes. There is a required quiz at the end of each module.

Q. What is the passing grade for quizzes? For the final exam?
A. In order to obtain your DES certification, you must achieve at least a 80% or higher in all quizzes, and a 70% or higher on the final exam.

Q. What is the deadline for each quiz?
A. Since the course is self-paced and was built to be flexible and support busy schedules, you can take the quizzes whenever you’d like, as long as you complete them before taking the final exam.

Q. What is the format of the quizzes?
A. Quiz questions are repeated but randomized with each attempt. If you do not achieve an 80% or higher and must retake the quiz, you will see the same 10 questions.

Q. Do I need to pass each quiz before I move on to the next module?
A. It is not required to take the quizzes in order, but we do recommend passing each quiz before you proceed to the next module.

Q. What is the timeline I should follow for the coursework?
A. The course was designed with your busy schedule in mind. The video lessons and quizzes can be completed on your own time. However, we do encourage learners to complete one module each week to align with the topics being discussed during each weeks’ Expert Hour.

Q. What is the format of the final exam? What is the average time most people take to complete the exam?
A. There are 100 questions

  • You have a time limit of 3 hours
  • You will not have an option to save and finish later
  • It will not let you finish with any questions left unanswered
  • You have to achieve a score of 70% or higher to pass
  • If you do not receive a passing score of 70% or higher you can take it again an unlimited amount of times with the same link and password

The actual time taken to complete the exam varies from student to student, but many students do not need the full 3 hours if they have studied adequately.

Q. What happens if I don’t pass the exam?
A. You will have unlimited chances to take the final exam at no additional cost.

Q. Where and when will the live expert hour videos be posted?
A. The Expert Hour videos will be published in the LMS within 24 hours of the session. They can be found in the corresponding module within the LMS.

Q. How long does the certification remain valid?
A. Upon successfully completing the DES course, you will remain certified for 2 years. We recommend completing the 20 CEU during that time period to remain current. Once the 2 years is up, you will be able to apply for recertification for $150.

Q. How can we access additional CEUs in preparation for the recertification process?
A. PCMA regularly hosts webinars on various topics related to Digital Event Strategies. Join us!

Q. What do I do if I have a vacation, surgery, etc. scheduled during the course?
A. Since our course is flexible , learners can choose to work ahead to cover the weeks they will be absent from the Expert Hours and catch up once they return. Or you can follow the schedule as outlined and once you return you could cover more than one module per week. We advise trying to stick to the schedule as closely as you can in order to get the most out of Expert Hours as they happen live. If you do need to miss a live Expert Hour, know that it will be recorded and uploaded to the LMS within 24 hours.

Q. I still need assistance. How do I contact PCMA?
A. You can email Education@pcma.org and you can expect a response within 2 business days.

Q. Where can I find a link to the DES LinkedIn group for networking?
A. You can find the link in the introduction module- Join us on social media!

The Digital Event Strategist Certification Program is sponsored by

The Introduction to Digital Events

WANT SOMETHING QUICK?

Learn the foundation of digital events in two hours with our Introduction to Digital Events course.

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