Become a Digital Event Strategist and produce successful virtual events.

As in-person events return, business event strategists must still find ways to engage attendees in digital spaces. Show that you have the expertise needed to reach new audiences and deliver new value as the role of virtual and hybrid events continues to evolve. Become a Digital Events Strategist today and prepare for the business events world of tomorrow.

Leading, Globally-Recognized Education

Master virtual and hybrid event production, sales and marketing

  • 6-module online course
  • Plus case studies & downloadable resources

Flexible Learning Options

Learn on your schedule

  • On-demand content
  • Access to expert instructors in live monthly panel discussions

Expert Instructors

Delivered by industry leading experts

  • Experience organizing 1000+ virtual & hybrid events
  • Share immediately applicable strategies & tips and tricks

Yearlong Learning Opportunities

365-Day access to:

  • All content, including course updates
  • Community of 3,000+ peers globally

DES Certification includes:

  • 6-module online course
  • Over 12 hours of content
  • 2 learning options: Cohort paced 6-week course or Self-paced course
  • On-demand learning to become an expert at producing, selling and marketing virtual and hybrid events
  • Live monthly panel discussion & Q&A with experts
  • Access to pre-recorded Q&A sessions
  • Full access to webinars with experts in the virtual and hybrid events industry
  • Downloadable exercises, worksheets and case studies
  • Exam Prep + Final Exam
  • DES Certificate (globally recognized)
  • Access to DES graduates Community (peers & subject matter experts to network and share resources).
  • 14.5 CMP credit hours

Between August 4–13, 2021, we’ll be enhancing our technology and performing core system updates to streamline your online experience with PCMA, including the Catalyse Forum & Directory. We apologize for any inconvenience. Please contact:

  • MEMBERSHIP@pcma.org if you need membership changes or to purchase a membership, register for an event, or other general information.
  • EDUCATION@pcma.org if you need to purchase an educational product, such as the Digital Event Strategist certification course or 7 Change Actions.

COURSE + PRICE

DES SELF-PACED COURSE

Self-led learning

  • 14.5 CMP credit hours
  • 365-day access
  • Final Exam + Certificate

$895

$745 for members

Your investment in education and practical training is secure with PCMA’s Moneyback Guarantee. If you’re not getting the value you hoped for, simply let us know in the first 30 days for a full refund.

Course Content

Q: Why should I take the DES Certification?
A: The virtual events industry is forecast at 404 billion USD by 2027, at a CAGR of 23.2% from 2020 to 2027. As the business events industry and its communication strategy is transforming, professionals with digital skills will be needed to produce virtual and hybrid events

The Digital Event Strategist certification (DES) will certify you as a globally recognized expert at connecting people to brands, ideas and opportunities through business events in a digital world. Whether you are planning in-person, virtual, or hybrid events, expertise in digital event strategy is critical to engage new and existing audiences and maximize ROI.

A DES certification will help you to grow audience engagement, generate new business insights and operationalize hybrid event production efficiencies. You’ll learn how to not only produce but sell and market hybrid and virtual events.

According to The Future of Jobs Report 2020, published by the World Economic Forum, “Technology use, monitoring and control” is within the Top 10 skills needed to succeed in 2025. In the same way, according to

Mercer´s 2021 Global Talent Trends Study, Digital Leadership is in the TOP 3 new skill requirements for the future of jobs.

DES certification will allow you to join a community of peers and & subject matter experts to network and share resources to face the unique challenges of your job.

Q: Who is the DES Certification aim at?
A: DES certification is aimed at anyone who wants to become an expert at connecting people to brands, ideas and opportunities through business events in a digital world. This includes event planners, event organizers, meeting planners, corporate event planners, B2B and B2C and includes sales, communication leaders, marketing content and operations professionals, globally.

Q: How long does each module take to complete?
A: You can expect to devote about 2 hours to fully study each module before the exam.

Course Access

Q: I’m having trouble logging in to the course. How do I troubleshoot?
A: Make sure that when you access the course, you are logging in to PCMA.org, navigating to your My Purchases page, and selecting the Access Now link. Any attempts to log in from a sub-page of PCMA or the LMS directly are not recognized by the system.

If you are experiencing issues, we recommend clearing your browser’s cache, or logging in on a different browser. If you are still experiencing issues, please contact us at education@pcma.org.

Q. How long will I have access to the DES course content?
A. The course expires one year from when you were granted access.

Enterprise Accounts

Q. I purchased the DES course for my team members. How do they log in?
A. Group purchases are facilitated through our PCMA Community Team. If you are interested in a group purchase, please submit your request through our contact form below. When completing a group purchase, our team will provide the purchaser a code to share with your team for them to use when registering for the course. This code will zero out their carts to reflect the course has been paid for, while collecting the necessary information to get them registered for the course.

If your team does not already have PCMA accounts to register for the course under, they can easily create one by selecting Sign In at the top of our home page, and selecting Create Account.

Quizzes + The Final Exam

Q. Are there quizzes for each Module?
A. Yes. There is a required quiz at the end of each module.

Q. What is the passing grade for quizzes? For the final exam?
A. In order to obtain your DES certification, you must achieve at least a 80% or higher in all quizzes, and a 70% or higher on the final exam.

Q. What is the deadline for each quiz?
A. Since the course is self-paced and was built to be flexible and support busy schedules, you can take the quizzes whenever you’d like, as long as you complete them before taking the final exam.

Q. What is the format of the quizzes?
A. Quiz questions are repeated but randomized with each attempt. If you do not achieve an 80% or higher and must retake the quiz, you will see the same 10 questions.

Q. Do I need to pass each quiz before I move on to the next module?
A. It is not required to take the quizzes in order, but we do recommend passing each quiz before you proceed to the next module.

Q. What is the timeline I should follow for the coursework?
A. The course was designed with your busy schedule in mind. The video lessons and quizzes can be completed on your own time. We recommend completing one module per week.

Q. What is the format of the final exam? What is the average time most people take to complete the exam?
A. There are 100 questions

  • You have a time limit of 3 hours
  • You will not have an option to save and finish later
  • It will not let you finish with any questions left unanswered
  • You have to achieve a score of 70% or higher to pass
  • If you do not receive a passing score of 70% or higher you can take it again an unlimited amount of times with the same link and password

The actual time taken to complete the exam varies from student to student, but many students do not need the full 3 hours if they have studied adequately.

Q. What happens if I don’t pass the exam?
A. You will have up to 3 attempts to complete the final exam, after which we are happy to work with you on the next steps needed to become certified.

Live Expert Panel Q&A

Q. When are the live Expert Panel Q&A sessions?
A. Our Expert Panels are held on nearly a monthly basis. After enrolling, you can register for our next upcoming session in your Expert Panel Q&A module. All sessions are also recorded and posted for you to watch on-demand if you are not able to attend live.

Certification Period + Recertification

Q. How long does the certification remain valid?
A. Upon successfully completing the DES course, you will remain certified for 2 years. We recommend completing the 20 CEU during that time period to remain current. Once the 2 years is up, you will be able to apply for recertification for $150.

Q. How can we access additional CEUs in preparation for the recertification process?
A. PCMA regularly hosts webinars on various topics related to Digital Event Strategies. Join us!

Contact

Q. I still need assistance. How do I contact PCMA?
A. You can email Education@pcma.org and you can expect a response within 2 business days.

Q. Where can I find a link to the DES LinkedIn group for networking?
A. You can find the link in the introduction module- Join us on social media!

DES FOR YOUR TEAM

Training 3 or more people? You are eligible for a discount of 10% off or more. Take this opportunity to upskill your entire team.

Contact us for group discount inquiries.

citi

arizona

IBM

georgetown

stanford

Wells Fargo

Connecticut

google

vanderbilt

SurveyMonkey

pittsburgh

DES COURSE OVERVIEW

MODULE 1

DES 2022 Module 1: Industry Overview + Digital Event Types

Industry Overview + Digital Event Types

Learn how industry leaders are innovating to deliver high engagement, financially successful events, and which platforms are best suited to meet your event needs. Plan, produce and measure digital and hybrid events from start to finish, gain branding recognition and differentiation based on innovation, team performance and consistency.

MODULE 2

DES 2022 Module 1: Industry Overview + Digital Event Types

Business Plan + Monetization

Registration. Sponsorships. Exhibitors. Monetize digital and hybrid events through fresh pricing and strategies. Learn how to budget and plan for your digital events, and which options work best for hybrid events and perpetual experiences (available 365 days a year).

MODULE 3

DES 2022 Module 1: Industry Overview + Digital Event Types

Content + Audience Engagement

We all know “content is king.” But it can’t make an impact without the right audience engagement strategy. Learn how to plan your digital event agenda, design each session type, prepare your speakers, and engage your audience through a variety of options for interactivity.

MODULE 4

DES 2022 Module 1: Industry Overview + Digital Event Types

Technology + Production

Digital event technology evolves quickly. Evaluate and choose the most sophisticated tech solutions. Learn about the industry’s key platforms and production processes to design, deliver, and archive amazing digital events. Lighting, audio, cameras, streaming, chat, polls, and many more technical aspects of digital events are covered in this module, along with planning, checklists, and best practices.

MODULE 5

DES 2022 Module 1: Industry Overview + Digital Event Types

Marketing + Social Media

Generate excitement, garner interest, and register participants. Learn how to reach new audiences, drive awareness, retain and maximize participation in your digital events. Leverage social media platforms to amplify your message and attract attendees. Learn how to engage audiences across numerous events and build your loyal digital tribe.

MODULE 6

DES 2022 Module 1: Industry Overview + Digital Event Types

Measurement + ROI

A digital event is only as successful as its impact on its attendees. Learn which metrics matter most to determine the success of your digital and hybrid events. The value of your digital events doesn’t end when the live stream is over.

RECERTIFICATION

Recertify every 2 years. Complete 10 clocks hours and submit your request.

MEET THE INSTRUCTORS

 

Mandy Brown, CIS, CITP

Instructor, L. Robert Payne School of Hospitality and Tourism Management, San Diego State University

 

Mary Beth Micucci, DES

Learning and Audience Engagement Specialist, MBM Consulting

Former Director, Digital Events, HIMSS Media

 

Karen Baker

Influential Marketing Strategist

Producer and Co-Host, Behind The Mind Radio Show

 

Sourabh Kothari, DES

CEO, Mindcurrent

Former Principal Strategist, Virtual Events, ON24

 

Will Curran, DES

Founder & Chief Event Einstein, Endless Events

Host, EventBrew
Host, Event Tech Podcast

 

Joshua Butler

Chief Operating Officer, Falcon Events

OM of OnlineEvent, The Freeman Company

 

Stefania Conti-Vecchi, DES

Founder & CEO, EVENTagist

Founder, eventprofs.education

 

Keaton Watson

Principal Relationship Architect, Endless Events

Former Director of Sales, PSAV

OUR DES GRADUATES

⭐⭐⭐⭐⭐

“The DES course pointed me to look at the bright side, that is: digital events can increase our membership, which can be a new way of generating revenue.”

Carola Van Der Hoeff, Senior COO & Congress Director, International Pharmaceutical Federation

⭐⭐⭐⭐⭐

“In addition to learning from the course, you’re going to gain a community that’s awesome.”

Elyse Dawson, Manager, Corporate Events and Conference Center, Invesco

⭐⭐⭐⭐⭐

“Virtual events have enabled us to reach a wider audience. We expect a wave of regionalisation of events when hybrid events become our new norm, and the learnings from DES will be more critical than ever.”

Jonathan Tok, Platform Lead, Now Comms Asia

Based in the Asia Pacific Region? Check out our DES APAC offering with Expert Hours in your time zone.

The Digital Event Strategist Certification Program is sponsored by

QUESTIONS ABOUT DES CERTIFICATION?

Complete the form below, and we’ll be in touch.

WANT SOMETHING QUICK?

Learn the foundation of digital events in two hours with our Introduction to Digital Events course.