PCMA Announces Plans for Global Growth

New and Expanded Leadership Structure for APAC, EMEA and LATAM Regions

CHICAGO, Illinois, USA – PCMA President and CEO Sherrif Karamat, CAE today announced a new and expanded leadership structure that reflects the association’s continued transformation toward the global leader in the business events industry and supports the business events communities throughout the APAC, EMEA and LATAM regions.

“There has never been a greater need for people and communities everywhere to come together to confront our economic and social challenges,” said Karamat. “Business events have the power to do just that, and we need localized presence by region with impactful leaders to make it happen.”

To further accelerate the growth of business events and PCMA’s community throughout the Asia Pacific region, Florence (Flo) Chua has been named Managing Director, APAC effective August 2, 2021. She will lead the APAC team to expand upon the momentum of region-specific events, thought leadership, community building, education and content. Chua has more than 20 years of experience working with corporations and associations throughout the APAC region, most recently as Vice President, Growth and Brand Management for Entrepreneurs’ Organization. She will be based in Singapore.

Florence (Flo) Chua

Florence (Flo) Chua

“The COVID-19 pandemic has leapfrogged the business events industry in embracing technology to facilitate connections and engagement,” said Chua. “I believe the industry will attain new heights in harnessing the physical and digital possibilities to enable more connections across wider geographical spread, deeper engagement and more sustainable approaches than ever before. I am excited to join the PCMA family and can’t wait to connect with our audiences to do great things together.”

Karen Bolinger, who has been a tremendous leader for PCMA as the Managing Director since April 2020 on a part-time consultancy basis will continue to support PCMA in a consulting capacity and handle specific projects. Under Bolinger’s leadership PCMA’s brand expanded throughout the region, PCMA launched its inaugural Convening APAC and for the first time ever Convening Leaders was live from Singapore in 2021.

Lucio Vaquero has been appointed Regional Director, LATAM effective August 2, 2021. While PCMA has an established Chapter in Mexico City, engaging

Lucio Vaquero

Lucio Vaquero

the larger business events community throughout the LATAM region is a key strategy for the association. Vaquero will immediately work to build an in-region team to support the strategic implementation of education, content, commerce and community building through an omnichannel approach tailored for the region. Vaquero joins PCMA with more than 20 years of experience in the LATAM MICE industry, most recently as LATAM Business Development Director for MCI LATAM. He will be based in Buenos Aires, Argentina.

Jaimé Bennett

Jaimé Bennett

“Today’s business events industry environment presents great challenges and innumerable opportunities that require adaptation and continuous training as well as a solid network. Hence, I consider extremely encouraging PCMA’s commitment to Latin America,” said Vaquero. “I am convinced that it represents an exceptional platform for the development of the business events industry in the region and all the professionals who are part of it. I am honored, grateful and energy-filled for the opportunity to be part of this process.”

Supporting PCMA’s global strategic plan is Marcela Torres, a PCMA “20 in their 20s” alum. In her role as Marketing Manager, Digital Products, Torres is the first

Mexico-based strategic marketing team member, reporting to PCMA COO Bruce MacMillan who will work in tandem with the Chicago-based headquarters team toward the association’s mission to be the global leader in the business events industry.

While the recovery of business events in the EMEA region is varied and complex, PCMA continues to play a vital role for all audiences. Jaime Bennett has been elevated to Regional Director. Appointed Business Director in September 2020, she is an acknowledged European business events industry leader with EMEA-specific insights and relationships that will ensure PCMA delivers compelling high-value initiatives for its audiences and partners in the face of today’s marketplace realities.

For media queries from the Americas, APAC, EMEA, and requests for interviews with Sherrif Karamat, please contact: Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications

About PCMA

PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at pcma.org.

About PCMA Foundation

The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant-giving focused on scholarships, education and research that will advance the business events industry. Annually the Foundation funds over $700K in impact, and since 1985 has funded over 2,500 scholarships, 100 research studies and education programs, and $2.7M in charitable giving.

About CEMA

The Corporate Event Marketing Association (CEMA) is the eminent community for senior event executives, association peers and industry partners and is an integral component of the Professional Convention Management Association’s (PCMA) brand collective. CEMA promotes professional networking opportunities, facilitates peer-to-peer knowledge sharing and drives industry standards. Through strong relationships with strategic partners, CEMA fosters both finding innovative solutions to business issues and continuous focus on members’ career growth. For more information, please visit http://www.cemaonline.com.

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.