man with fucsia mohawk in blue suit coat

‘Organizations Don’t Change. People Do.’

Behavioral change management expert Dominic Thurbon on three challenges that leaders who are serious about change must grapple with. He will facilitate a session April 16 at PCMA APAC’s The Business of Events conference at Marina Bay Sands in Singapore.

Katie Eike

Katie Eike, Conference and Events Coordinator at Freeman Company and a member of PCMA’s 20 in Their Twenties class of 2024, shares how she would transform the business events industry with new creativity.

Attendees Want Less Flash, More Substance

Research from Freeman reveals that attendees value hearing from industry experts and from each other more than celebrity keynotes. It’s even more highly prized, the research suggests, than open bars.

3 people using laptop

Who Is More Creative: Humans or Gen AI?

The thinking about generative AI so far has been that it is best at rote tasks and cannot compete with human ingenuity. But research from The Wharton School and Cornell University suggests otherwise.

conference hall with filled seats and panel on stage

The Lasting Legacy of Medical Meetings

Amidst debate over intermittent fasting, release at American Heart Association of a new study underscores the crucial function of medical and scientific gatherings in sharing research with the public.

Alexis Dick

Alexis Dick, Event Planner at HARDI and a member of PCMA's 20 in Their Twenties class of 2024, explains how learning to manage personalities has been the best professional advice she’s ever received.

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