Freeman's Ken Holsinger unpacks highlights of the company's research in 2025 and a look ahead to 2026.

Unpacking a Year of Events Industry Research

Ken Holsinger, senior vice president of industry research and insights at Freeman, on what stood out to him in the Freeman End-of-Year Recap — and what’s next.

Gevme’s Keerat Singh introduces the Spark Hackathon challenge.

More Than Hacking It

A speedy win at the Convening Leaders 2026 Spark Hackathon was the result of years of combined experience and experimentation among three strangers.

Makenzie Brown

Makenzie Brown, international association sales manager at the Scottish Event Campus, was floored by the sheer size of the events industry.

Rilee Bradshaw, CEM

Rilee Bradshaw, CEM, client relationship manager at Freeman, leans into collaboration, transparency, and proactive planning.

Surgeons took to the field at Lucas Oil Stadium during the AAO-HNS annual meeting

Small Changes Led to Big Results at This Medical Meeting

The tweaks made at the American Academy of Otolaryngology-Head and Neck Surgery’s Annual Meeting and Expo offer a valuable reminder for all event professionals: Transformation doesn’t need to happen overnight — taking even small steps represents progress.

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