Pauline Ang and Olivia Chen hold cans of their prodcut, Twrl Milk Tea

Maximizing Minority-Owned Brands

A new training and mentorship program in the F&B sector of consumer packed goods is helping entrepreneurs of color gain access to — and find success at — industry trade shows. 

Educon 2022

Save The Date: EduCon 2023

Join your friends and colleagues in Montreal, Québec from June 25 – June 28, 2023 for the annual PCMA EduCon. EduCon’s energetic, immersive and provocative program attracts thought leaders, event marketers, experience designers and business events strategists from around the world.

IMEX Frankfurt 2023

The heartbeat of the global business events community “The show has pretty much every destination on the planet that I need to meet.” Manuel Ferrero, CEO, ISPS – International Slow

Lisa Williams and teen girls she mentors

Convention Center Veteran Is Making a Difference in her Community

Lisa Williams, senior national sales manager at the Orange County Convention Center and founder of a local nonprofit that has supported and mentored hundreds of teenage girls in and around Orlando, Florida, shares stories from her dual roles. 

Power of Purpose: Business Events Industry Week 2023

Power of Purpose: Business Events Industry Week 2023

Power of Purpose: Business Events Industry Week connects people with purpose with social and intellectual enrichment and pursuit of opportunity for everyone. POP is what we do better than anyone else.

people at meeting registration desk

Finding Event Registration Patterns

One group of planners shared their registration pickup data for their 2022 events vs. their pre-COVID events to identify trends that may continue in the short term.

Rick Bayless ad for National Restaurant Association Show

How to Use Social Proof to Market Your Event

There’s a reason why the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people, and that also goes for whether to attend an event.

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