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Get Ready for the ‘New Wave’ of Next Gen Attendees
Surveys conducted by Freeman have uncovered the most dramatic shift in B2B event attendee demographics in three decades — attendees are getting younger.
Maximizing Minority-Owned Brands
A new training and mentorship program in the F&B sector of consumer packed goods is helping entrepreneurs of color gain access to — and find success at — industry trade shows.
Save The Date: EduCon 2023
Join your friends and colleagues in Montreal, Québec from June 25 – June 28, 2023 for the annual PCMA EduCon. EduCon’s energetic, immersive and provocative program attracts thought leaders, event marketers, experience designers and business events strategists from around the world.
Everyday Awe and Its Effects on Our Brains
Awe is a powerful force for bringing people together — and it’s not just for special occasions.
Strategies to Boost Your Event’s Digital Revenue
At Convening Leaders 2023, two industry pros debated how to make digital events more profitable — here are their best ideas.
IMEX Frankfurt 2023
The heartbeat of the global business events community “The show has pretty much every destination on the planet that I need to meet.” Manuel Ferrero, CEO, ISPS – International Slow
Convention Center Veteran Is Making a Difference in her Community
Lisa Williams, senior national sales manager at the Orange County Convention Center and founder of a local nonprofit that has supported and mentored hundreds of teenage girls in and around Orlando, Florida, shares stories from her dual roles.
Power of Purpose: Business Events Industry Week 2023
Power of Purpose: Business Events Industry Week connects people with purpose with social and intellectual enrichment and pursuit of opportunity for everyone. POP is what we do better than anyone else.
Finding Event Registration Patterns
One group of planners shared their registration pickup data for their 2022 events vs. their pre-COVID events to identify trends that may continue in the short term.
Back to the Future: Revisiting Event Planner Predictions From 2012
A decade ago, a group of meeting planners predicted what the year 2022 would look like for the business events industry. They weren’t too far off base.
How to Use Social Proof to Market Your Event
There’s a reason why the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people, and that also goes for whether to attend an event.
A Master Class on Forgiveness — and How to Hold a Virtual Session
The inaugural Global Scientific Conference on Human Flourishing was held entirely online, attracting 4,000 viewers. Here’s how one session kept participants engaged.