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Trifecta Collective Acquires Medical Spa Show From AmSpa
Trifecta Collective, an independent show organizer, has acquired the Medical Spa Show from the American Med Spa Association.
Highlighting Events’ Human Advantage
As technology accelerates change, our industry’s greatest competitive advantage may not be artificial intelligence itself, but the leadership, adaptability, and judgment required to use it well.
New Data Makes the Case for More Specialized Meetings
A new PCMA healthcare and life sciences sector report makes the case for more specialized meetings — and shows how associations, corporate planners, and destinations can get there.
Measuring What Changes in the Business Events Industry
The global business events industry has a $1.8 trillion total GDP, according to the Events Industry Council’s 2026 Global Economic Significance of Business Events Study. What does that mean for your events?
How the Parkinson Ready Training Program Is Improving the Attendee Experience
A program developed by the World Parkinson Coalition is educating thousands of hospitality, convention center, and other support staff in how to support the people with Parkinson’s who come to their destinations.
Three Convene Stories That Were Ahead of Their Time
As we celebrate Convene’s 40th anniversary in 2026 by looking back through our archives, one trend that emerges alongside the acceleration of technology’s impact is the industry’s growing effort to think more deeply about the well-being of humans who the industry gathers, and the professionals who do the gathering.
Leadership and Judgment Lead the Conversation at CEMA Summit 2026
Record-breaking attendance underscored the growing influence of event marketing as leaders explored engagement, measurement, AI, and why human judgment is fast becoming one of the industry’s most valuable skill.
How the Athens Promise Aims to Raise the Profile of the Events Industry
Launched in July, The Athens Promise is a new movement that aims to make it easier than ever for individuals who work in the events industry to draw attention to the impact of meetings on communities around the world.
Leaning Into Inclusion and Sustainability at a B-Corp Conclave
Balancing profit with purpose is a central tenet of B Corp certification for companies, but in today’s political climate it seems an idea that’s gone out of vogue. Here’s how a recent gathering of B Corp Certified companies was designed to meet the moment — and model sustainability and inclusion for other events.
How Do 2026 Event-Planning Salaries Measure Up Compared to Other Roles?
Are event planners paid fairly compared to professionals with similar responsibilities?
The Ripple Effect of the 2026 FIFA World Cup on Business Events
For U.S. host destinations, the FIFA World Cup 2026 brought more than a short-term visitor boost; it gave them a global billboard, renewed positivity, and built a potential pipeline for event business.
Forever Summer in Milwaukee
When temperatures rise, Milwaukee hits all the high notes.