PCMA Strategic Plan 2014 – 2016


The leading organization for meetings and event professionals.


The mission of the Professional Convention Management Association is to deliver superior and innovative education and promote the value of professional convention management.

Our Shared Values


An enthusiastic spirit of collaboration, commitment and respect drives our members


We create lifelong connections in a positive environment. Planners and partners connect on a peer to peer level


Our members conduct business in a professional, fair and trustworthy fashion and in a socially responsible and environmentally sustainable manner


All levels of our profession are focused on continued education and innovation, to ensure an influential industry

Grow engagement within PCMA’s Global Community

Strategy #1

Facilitate meaningful interaction within the PCMA’s Global Community by providing engagement opportunities and targeted messaging

Strategy #2

Actively collaborate with relevant organizations to enhance member value

Strategy #3

Create and promote the value of PCMA

Strategy #4

Provide appropriate support for community and Chapter development

Strategy #5

Lead the industry in digital events by implementing a cohesive strategy to build engagement globally

Be the premier source of quality education and resources for PCMA’s Global Community for success throughout their careers

Strategy #1

Provide a comprehensive education program which promotes best practices through multiple and innovative formats

Strategy #2

Use current research and trends to enhance the relevance of our educational programming

Strategy #3

Support our Chapters’ educational programming through direct assistance and outreach to all members regardless of location

Strategy #4

Be the primary resource for industry information and knowledge

Strategy #1

Actively advocate the value of face to face meetings

Strategy #2

Enhance global presence through education and outreach

Strategy #3

Be the leading incubator and resource for innovation, industry trends and best practices

Strategy #4

Partner with the PCMA Education Foundation and other relevant organizations to initiate, aggregate, and support research to create actionable industry initiatives.

Strategy #1

Develop and review a comprehensive financial and investment plan and control expenditures.

Strategy #2

Ensure infrastructure is optimal to the achievement of the PCMA Strategic Plan.

Strategy #3

Support, invest in, and review advanced concepts, research and programs on the leading edge of industry innovation.

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Rebecca SchingelPCMA Strategic Plan 2014 – 2016