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SUMMARY:IMEX 2025
DESCRIPTION:IMEX America kicks off with a full day of education at Smart Monday on October 6\, 2025. PCMA will be at booth F441 from 9:30am-5:30pm from Tuesday\, October 7\, through Thursday\, October 9\, 2025.   \n\n[vc_btn title=”Schedule an appointment with our team” style=”outline-custom” outline_custom_color=”#54a0df” outline_custom_hover_background=”#54a0df” outline_custom_hover_text=”#ffffff” shape=”round” align=”center” i_align=”right” i_icon_fontawesome=”” add_icon=”true” link=”url:https%3A%2F%2Fimexamerica.com%2Fnewfront%2Fprofile%2Fdashboard|target:_blank|rel:nofollow”]\n    Keep reading for more information on our education and networking opportunities during IMEX America and check back regularly for updates! \n\n\n    \n    \n    \n    \n        \n    \n\n\n    \n    \n\n    \n        \n            \n    \n    \n    \n    \n\n    Smart Monday Education by PCMA\n\n\n    Add our workshops and panels to your IMEX schedule!  \n\n\n    Spark AI Workshop 1: Event Planning & Logistics\nSmart Planning with Spark: Streamlining Event Logistics\n9:30am – 10:30am | Paula Rowntree   \nBehind every successful event is a mountain of planning\, coordination\, and detail. In this hands-on session\, you’ll learn how to use Spark and its more than 100 modules and tasks to simplify logistics and stay ahead of deadlines. From building supplier RFPs and managing run sheets to shaping venue briefs and balancing budgets\, Spark transforms time-consuming admin into quick\, accurate outputs. You’ll walk away with practical workflows designed for real event challenges—so you can focus less on manual tasks and more on delivering exceptional experiences.    \n\n\n    \n    \n    \n    \n\n    Spark AI Workshop 2: Data Analysis & Marketing\nUnlocking Insights & Amplifying Impact with Spark\n10:45am-11:45am | Paula Rowntree \nEvent professionals know that data and marketing both demand time\, attention\, and clarity. In this session\, you’ll see how Spark’s Data Analysis tools cut through the noise—summarising surveys\, highlighting trends\, and evaluating feedback in seconds. We’ll then shift gears to explore Spark’s Marketing modules\, where you can instantly repurpose content into campaigns\, build audience-specific messaging\, and create posts\, press releases\, and sponsorship proposals at speed. Together\, these tools demonstrate how Spark’s more than 100 modules and tasks can give you sharper insights and stronger outreach without the manual workload. \n\n\n    \n    \n    \n    \n\n    From Event Execution to Strategic Leadership: Mastering Data-Driven Communication for Event Professionals\n12:00pm-1:00pm | Anthony Vade | Co-Founder\, Strategy Table Pathways Inc. & PCMA Institute Faculty  \nIn today’s competitive business landscape\, event professionals must evolve beyond logistical coordination to become strategic partners who drive measurable organizational impact. This comprehensive session is designed to transform how event professionals communicate their value\, align with business objectives\, and influence key stakeholders through compelling\, data-driven narratives.  \nLearning Outcomes\nBy the end of this session\, participants will be able to:  \n\nReframe Their Professional Identity: Transition from tactical event coordinators to strategic business partners who understand and contribute to organizational goals \nMaster Data-Driven Storytelling: Develop compelling narratives that translate event metrics into business impact stories that resonate with C-suite executives \nImplement Strategic Analytics: Leverage technology and analytics tools to track\, measure\, and report on event performance in ways that matter to senior leadership \nDeliver Executive-Ready Presentations: Craft and confidently present business-driven event proposals that secure buy-in and resources from executive stakeholders \n\n\n\n    \n    \n    \n    \n\n    From Order-Taker to Strategic Partner: The C-Suite Mindset Every Event Professional Needs\n2:30pm-3:30pm | Tammy Moore\, CMM\, CMP | VP Learning & Professional Development | PCMA Institute  \nTired of being brought in at the last minute to execute someone else’s vision? Ready to earn your seat at the strategy table? This interactive session transforms how you approach your role by teaching you to think like the C-suite about the impact of events on business success.  \nUsing real business frameworks and practical exercises\, you’ll learn to decode what leadership truly cares about and translate your event expertise into executive-level conversations. Master the strategic thinking that separates order-takers from indispensable partners who drive measurable business results.  \nThis session is designed for ambitious event professionals who want to elevate their influence and become trusted advisors within their organizations.  \nLearning Outcomes\nBy the end of this session\, you will be able to:  \n\nApply business thinking frameworks to evaluate and communicate event ROI in terms of leadership values \nPosition events strategically as drivers of key business objectives rather than standalone activities \nIdentify value creation opportunities within your current role to increase organizational impact \nDevelop proactive partnership strategies that transform you from a reactive executor to a trusted business advisor \n\n\n\n    \n    \n    \n    \n\n    Bridging the Design Gap: Aligning Business Objectives with Human Experience\n3:45pm-4:30pm | Devon Montgomery Pasha | DMP Creative & PCMA Institute Faculty \nMany events fail because there’s a gap between what organizations want to achieve and what participants actually experience. This session explores how to bridge that gap using event design thinking. Participants will learn how to align business objectives with participant needs\, creating experiences that deliver measurable impact and lasting value.  \nLearning Outcomes\nBy the end of this session\, you will be able to:  \n\nIdentify the most common gaps between business goals and event delivery. \nApply design thinking to close those gaps with practical tools. \nLearn how to measure success in terms that matter to both business leaders and participants. \n\n\n        \n    \n\n\n    \n    \n\n    \n        \n            \n    \n    \n    \n    \n\n    PCMA Institute Education Sessions at the PCMA Booth (F441)\n\n\n    Tuesday\, October 7 \n    Are you a P.A.R.T.N.E.R. to Leadership?\n10:00am-10:30 am | Tammy Moore  \nBack by popular demand\, this session explores the P.A.R.T.N.E.R. Framework – your roadmap from service provider to strategic partner. With 48% of companies experiencing C-suite changes last year\, event professionals must elevate their approach to remain indispensable.  \nLearn the seven elements: Position yourself as a trusted resource\, Actively listen\, Recommend strategic solutions\, Transparently communicate\, Navigate challenges proactively\, Evaluate and demonstrate impact\, and Refine your approach. Through self-assessment and practical application\, you’ll identify development areas and create an action plan to strengthen leadership partnerships.  \nLearning Objectives:  \n\nApply the P.A.R.T.N.E.R. Framework to current relationships \nIdentify personal development priorities \nCreate actionable steps for strategic partnership building \n\n\n\n    \n    \n    \n    \n\n    Behind the RFP: Building Better AV Partnerships for Modern Events\n10:45am-11:15 am | Bill Mott  \nThe AV RFP process can make or break your event. With evolving technology\, hybrid formats\, and venue complexities\, it’s essential to ask the right questions\, evaluate the right metrics\, and choose the right partner.  \nJoin Bill Mott with Pinnacle Live for a practical\, future-focused session on creating smarter AV RFPs. Learn how to budget\, navigate in-house AV\, and avoid common pitfalls so you can align with the right vendor and deliver exceptional experiences.  \nKey Takeaways:  \n\nStructure AV RFPs that reflect your event’s vision\, from creative to production. \nEvaluate proposals using clear\, measurable criteria. \nUnderstand pricing trends and find cost-saving opportunities. \nWork effectively with in-house AV without sacrificing quality. \nExplore emerging AV technologies to shape your next RFP \n\n\n\n    \n    \n    \n    \n\n    Say Less\, Connect More: Simple Communication That Influences Action \n11:30 am-12:00 pm | Sherron Washington\n \nYour words have power—but your time is limited. Whether you’re pitching a venue\, engaging a client\, or welcoming a crowd\, you’ve got seconds to spark connection and build trust. This high-energy micro-session teaches you how to make your communication sharper\, smarter\, and more human. Walk away with real-world strategies to get people to listen\, feel\, and act—fast.   \nWalk away with:   \n\nThe 7-Second Impact: Make your first words count (and ditch the fluff) \nThe One-Sentence Rule: How to clearly communicate your brand or value in under 12 words  \nMicro-Messaging Makeovers: Upgrade everyday phrases that sound generic or scripted \n\n\n\n    \n    \n    \n    \n\n    Spark Presentation\n12:00pm – 12:30pm | Anca Platon Trifan\n \nBeyond the Demo: Spark in Real Life\nSpark is built for event professionals—but how do you actually make it work in real planning scenarios? With 20+ years in event technology and as host of the Events: Demystified podcast\, Anca Platon Trifan will show you how to move beyond the demo and apply Spark where it matters most. In this 25-minute PCMA Main Stage session\, you’ll explore practical ways to use Spark to streamline planning\, repurpose event content into new formats\, and uncover insights that drive better decisions. Expect clear examples\, candid strategies\, and a no-nonsense look at how Spark can become part of your everyday workflow. \n\n\n    \n    \n    \n    \n\n    Wow to How: Turning 2026 Event Tech Trends into Strategy\n1:00 pm-1:30 pm | Brian Monahan  \nThe event tech world is overflowing with ways to wow — from immersive LED environments to AI-driven personalization. But audiences are becoming wow-fatigued\, and without a clear strategy\, even the most impressive tools can fall flat. This session explores the top 2026 event tech trends and shows you how to move beyond the novelty\, integrating them with purpose to create meaningful\, lasting impact across the attendee journey.  \n\n\n    \n    \n    \n    \n\n    2 Truths and a Lie: AI & Data Privacy \n1:45 pm-2:15 pm | Nick Borelli  \nIn this fun and fast-paced session\, you’ll be challenged to put your knowledge of event technology and data privacy to the test. We’ll present three statements about AI and its role in your events\, but only two of them are true. Your mission\, should you choose to accept it\, is to figure out which one is the lie!  \nStep away from the typical lecture format and lean into a session designed for interaction and critical thinking. We’ll subvert what you might think you know about AI\, data collection\, and consent\, proving that some common assumptions are just plain wrong.  \nYou’ll walk away with:  \n\nActionable insights into how to responsibly collect and manage attendee data using AI. \nClarity on the difference between necessary data collection and privacy-invasive practices. \nConfidence to ask the right questions of your event tech vendors regarding their data handling policies. \n\nAre you ready to separate fact from fiction and become a more informed\, AI-savvy event professional? Join us and find out!  \n\n\n    \n    \n    \n    \n\n    Inclusive by Design: Turning Metrics into Meaningful Practices\n2:30 pm-3:00 pm | Zoe Moore  \nInclusion can’t live in mission statements alone—it must be measured\, managed\, and made real. This 30-minute session will show how to bridge the gap between aspirational DEI goals and everyday event practices. Learn how to identify the metrics that matter\, translate them into operational strategies\, and design experiences where equity and belonging are not just ideals\, but outcomes. \n\n        \n    \n\n\n    \n    \n\n    \n        \n            \n    Wednesday\, October 8 \n    Beyond the Budget: From Penny Pinching to Amplified Impact\n10:00am-10:30 am | Brian Monahan  \nYour AV budget isn’t just a cost — it’s a catalyst. In this session\, we’ll uncover the most common budget pitfalls and hidden fees\, then show you how to channel every dollar toward engagement\, connection\, and measurable results. Learn how to make smarter technology choices\, align AV spend with event goals\, and transform your budget from a constraint into a tool for amplified impact.  \n\n\n    \n    \n    \n    \n\n    The Experience Bridge: How to Connect Event Strategy with Audience Energy\n10:45am-11:15 am | Devon Pasha  \nAn event’s design sets the direction\, but it’s the delivery that makes it unforgettable. In this dynamic session\, Certified Event Designer and professional emcee Devon Pasha reveals how to close the gap between planning and live execution so your audience feels every intended moment. Using her SPARK Method as a guide\, Devon will share practical ways to translate strategy into experiences that captivate\, energize\, and create lasting impact. Whether you’re a planner\, producer\, or supplier\, you’ll leave ready to turn your event vision into a living\, breathing experience.  \nThree Valuable\, Actionable Takeaways  \n\nActivate the Design: Transform objectives on paper into moments that inspire and engage in real time. \nHarness Audience Energy: Use simple presence and activation techniques to maintain momentum throughout the event. \nCreate Lasting Resonance: Ensure your event’s message lives beyond closing day with intentional touchpoints. \n\n\n\n    \n    \n    \n    \n\n    Data Karaoke: Remixing Your Event’s Narrative for Impact\n11:30 am-12:00 pm | Vinnu Deshetty  \nEver felt like your event data was singing the same old tune? It’s time to hit the remix button! In this fun and interactive “Data Karaoke” session\, we’ll take a common event statistic (like “attendance was down 10%”) and collectively re-write its narrative. I’ll show you how to dig deeper than the surface numbers\, explore alternative interpretations\, and craft a compelling story that highlights true impact and learning\, not just raw figures. Get ready to turn your data into a chart-topping hit that resonates with stakeholders and drives meaningful change.  \n\n\n    \n    \n    \n    \n\n    Spark Presentation\n12:00pm – 12:30pm | Nick Borelli \nUncover Strategic Insights with Spark: From Data to Decisions\nDiscover how Spark can supercharge your event planning process. In this 25-minute demo\, we’ll showcase how Spark AI’s analytical capabilities can enhance logistics\, boost attendee engagement\, and predict industry trends. You’ll get a firsthand look at how this game-changing technology quickly delivers actionable insights\, helping you make data-driven decisions that elevate event experiences and maximize ROI.  \n\n\n    \n    \n    \n    \n\n    Becoming a Mature Event Organization\n1:00 pm-1:30 pm | Tammy Moore  \nOnly 18% of events teams have achieved “leading” status as strategic partners fully integrated into their organizations. With 82% of teams still developing toward best-in-class performance\, this session provides a roadmap for accelerating organizational maturity and establishing competitive advantage.  \nLearning Objectives\nParticipants will:  \n\nAssess their organization’s current maturity level using the four-stage framework (Starting\, Growing\, Maturing\, Leading) \nIdentify the most critical capability gaps preventing advancement to the next maturity stage \nApply the six strategic principles that distinguish leading organizations from their peers \nDevelop an action plan addressing their organization’s specific maturity challenges \n\n\n\n    \n    \n    \n    \n\n    What’s Your Risk Personality?\n1:45 pm-2:15 pm | Tammy Moore  \nDiscover how your natural risk tendencies shape your approach to event planning and crisis management. This interactive session helps teams understand their collective risk strengths and blind spots while building more effective crisis response strategies.  \nLearning Objectives  \nBy the end of this session\, participants will be able to:  \n\nIdentify their primary risk personality type and how it influences their decision-making \nRecognize the strengths and challenges of different risk approaches within their team \nLeverage diverse risk personalities to create more comprehensive event planning strategies \nApply risk personality insights to improve team collaboration during high-pressure situations \n\n\n\n    \n    \n    \n    \n\n    AI 201: Beyond Prompting: Building Simple Agents for Big Tasks\n2:30 pm-3:00 pm | Nick Borelli  \nYou’ve mastered the basics of prompting. Now\, it’s time to build a truly smart and efficient team. This session moves beyond one-off conversations with AI generalists and shows you how to create your own specialized AI agents. Learn to leverage powerful tools like Gemini Gems and ChatGPT’s GPTs to give yourself access to experts on demand\, transforming your AI from an intern into a highly-trained team member. \nWe will demonstrate how to build custom agents that:  \n\nRemember Your Brand Voice: Generate on-brand content with a single\, simple prompt. \nAutomate Complex Workflows: Go from a single task to a multi-step process with a specialist you build yourself. \nScale Your Team: Create a team of virtual specialists for everything from event marketing to venue sourcing\, all without writing a line of code. \n\nThis is your chance to stop prompting and start building. Join us to discover how to tackle your biggest event challenges with your smallest prompts.  \n\n        \n    \n\n\n    \n    \n\n    \n        \n            \n    \n    \n    \n    \n\n    Spark and DestinAItor Sessions at the PCMA Booth (F441)\n\n\n    Tuesday\, October 7\n\n\n\n\n	10:00am-10:30am Spark DemoSpark Your Content Machine: From Event to Assets Discover how Spark AI revolutionizes post-event content creation in this eye-opening demonstration. Watch as we transform raw event material into a suite of polished\, engaging assets in real-time. From social media snippets to comprehensive event recaps\, see how Spark streamlines the content production process\, saving time and resources while maintaining quality. Learn how this cutting-edge tool can help you maximize your event's impact\, extend its reach\, and create a lasting digital footprint. Join us to explore how Spark AI can turbocharge your content strategy and deliver value long after your event concludes. Nick Borelli\n\n\n	11:00am – 11:30amDestinaitor Demo Experience the future of event planning with Destinaitor AI\, a groundbreaking tool that's reshaping how planners and destinations connect. In this demo\, you'll see firsthand how our AI-powered platform streamlines the search process\, delivering tailored results based on real-time\, verified data. Discover how Destinaitor AI saves planners valuable time while helping destinations showcase their unique value\, creating a win-win scenario that's transforming the industry. Cassandra Maurice-Magee\n\n\n	1:00pm-1:30pmSpark DemoUncover Strategic Insights with Spark: From Data to Decisions Discover how Spark can supercharge your event planning process. In this 25-minute demo\, we'll showcase how Spark AI's analytical capabilities can enhance logistics\, boost attendee engagement\, and predict industry trends. You'll get a firsthand look at how this game-changing technology quickly delivers actionable insights\, helping you make data-driven decisions that elevate event experiences and maximize ROI.  Paula Rowntree \n\n\n	2:00pm-2:30pmSpark DemoDesigning AI Wellness that Works: with Human OversightAI can suggest wellness sessions\, breaks\, catering\, and even interactive activities\, but without human oversight\, those suggestions risk missing the mark. In this Spark Labs demo\, Anca Platon Trifan\, CMP\, WMEP and her special guest\, David T Stevens\, PMED a wellness architect himself\, will share from their experience of embedding the 4Ms and #fit4events framework in events how to pair AI-powered tools like the Wellness Session Designer and Activity Curator with human judgment to create wellness that truly supports participants and returns an ROI. Anca Platon Trifan + David T Stevens \n\n\n\n \nWednesday\, October 8\n\n\n\n\n	10:00am-10:30am Spark DemoReimagine Event Planning: AI Driven Ideation Dive into the cutting-edge world of AI-powered event planning with Spark. This eye-opening demo will showcase how Spark's innovative AI technology can supercharge your brainstorming sessions\, turning "been there\, done that" into "wow\, never thought of that!" Watch as we harness the power of machine learning to generate fresh\, out-of-the-box ideas for your next big shindig. From theme concepts to engagement strategies\, you'll see firsthand how Spark can help you knock your events out of the park and leave your attendees buzzing. Chantal Sturk-Nadeau \n\n\n	11:00am – 11:30amDestinaitor Demo Experience the future of event planning with Destinaitor AI\, a groundbreaking tool that's reshaping how planners and destinations connect. In this demo\, you'll see firsthand how our AI-powered platform streamlines the search process\, delivering tailored results based on real time\, verified data. Discover how Destinaitor AI saves planners valuable time while helping destinations showcase their unique value\, creating a win-win scenario that's transforming the industry. Cassandra Maurice-Magee\n\n\n	2:00pm-2:30pmSpark DemoThe Ultimate Content Creator’s Sidekick: Spark in ActionExperience a dynamic demonstration of Spark AI\, an innovative tool transforming content creation. This session showcases how Spark enhances the creative process\, significantly boosting productivity across various content types. From crafting compelling headlines to generating engaging social media posts\, witness Spark's versatility in action. Learn how this AI assistant can help overcome creative challenges\, streamline workflows\, and consistently produce high-quality content. Join us to explore how Spark AI can elevate your content strategy and execution. Nick Borelli\n\n\n\n \nThursday\, October 9\n\n\n\n\n	10:00am-10:30am Destinaitor DemoExperience the future of event planning with Destinaitor AI\, a groundbreaking tool that's reshaping how planners and destinations connect. In this demo\, you'll see firsthand how our AI-powered platform streamlines the search process\, delivering tailored results based on real-time\, verified data. Discover how Destinaitor AI saves planners valuable time while helping destinations showcase their unique value\, creating a win-win scenario that's transforming the industry. Cassandra Maurice-Magee \n\n\n	12:30pm – 1:00pmSpark DemoThe Ultimate Content Creator’s Sidekick: Spark in Action  Experience a dynamic demonstration of Spark AI\, an innovative tool transforming content creation. This session showcases how Spark enhances the creative process\, significantly boosting productivity across various content types. From crafting compelling headlines to generating engaging social media posts\, witness Spark's versatility in action. Learn how this AI assistant can help overcome creative challenges\, streamline workflows\, and consistently produce high-quality content. Join us to explore how Spark AI can elevate your content strategy and execution. Nick Borelli\n\n\n	1:30pm-2:00pmDestinaitor DemoExperience the future of event planning with Destinaitor AI\, a groundbreaking tool that's reshaping how planners and destinations connect. In this demo\, you'll see firsthand how our AI-powered platform streamlines the search process\, delivering tailored results based on real-time\, verified data. Discover how Destinaitor AI saves planners valuable time while helping destinations showcase their unique value\, creating a win-win scenario that's transforming the industry. Cassandra Maurice-Magee\n\n\n\n \n\n        \n    \n\n\n    \n    \n\n    \n        \n            \n    Press Conference\n\n\n    Wednesday\, October 8th at 1pm  \nPCMA Delivers Enhanced Education and Technology for Global Business Events Community \nPCMA Board Chair\, Neil Brownlee and Sherrif Karamat\, CAE\, PCMA and CEMA President & CEO will preview two unmatched education offerings with the application process to open during Convening Leaders 2026 in Philadelphia\, Pennsylvania. Enhancements to destination and venue research and sourcing platforms continue with Destinaitor and Spark. \n\n        \n    \n\n\n    \n    \n\n    \n        \n            \n    Join the IMEX America Wellbeing Challenge\n\n\n    Sponsored by Caesars Entertainment\nPowered by Heka Health\nIn partnership with the PCMA Foundation and Prevue Meetings & Incentives  \nParticipate in a range of wellbeing activities and enjoy some healthy competition with your peers at IMEX America 2025. Earn chances to win amazing prizes for reaching Challenge Goals and working your way up the leaderboard.   \nIn addition to competing as an individual\, you can create your own team or join an existing team. Teams compete against other teams based on average points and you can also see well how you rank against your teammates.  \nThe IMEX Wellbeing Challenge starts first thing on Tuesday\, October 7 (12:01a PT) and ends Thursday\, October 9 at noon PT.  \nStop by the PCMA Foundation booth (F441) and take on the hula hoop to earn 1\,000 bonus points per day. Earn an additional 2\,000 bonus points for every donation to the PCMA Foundation of $25 or more at https://foundation.pcma.org/donate/  \n\n[vc_btn title=”Learn more and sign up here” style=”outline-custom” outline_custom_color=”#54a0df” outline_custom_hover_background=”#54a0df” outline_custom_hover_text=”#ffffff” shape=”round” align=”center” i_align=”right” i_icon_fontawesome=”” add_icon=”true” link=”url:https%3A%2F%2Fwww.hekahealth.com%2Fimexamerica25|target:_blank|rel:nofollow”]        \n    \n\n\n    \n    \n\n    \n        \n            \n    \n    \n    \n    \n\n    Networking Receptions \n\n\n    Tuesday\, October 7 & Wednesday\, October 8 PCMA & CEMA Member Reception\n3:00pm-4:00pm | Booth F441 Connect with fellow members during IMEX and enjoy networking and industry camaraderie.\nBrought to you by Philadelphia Convention & Visitors Bureau and Destination Toronto\n \n \nWednesday\, October 8\nCEMA Pop Up\n6:00pm–8:00pm | Pinky’s by Vanderpump\, Flamingo Las Vegas \nEnjoy an intimate setting to exchange ideas\, meet new peers\, and strengthen industry relationships while celebrating IMEX week in style. With support from our partners Caesars Entertainment and Impact XM\, this gathering is designed to give you space to recharge\, connect\, and walk away with meaningful new contacts. Register here »
URL:https://www.pcma.org/event/imex-2025/
LOCATION:Mandalay Bay Resort & Casino\, 3950 S Las Vegas Blvd\, Las Vegas\, NV\, 89119\, United States
CATEGORIES:Featured,Industry Calendar,PCMA Events
ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/09/1500x500-web.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/Berlin:20250520T083000
DTEND;TZID=Europe/Berlin:20250522T170000
DTSTAMP:20260503T033244
CREATED:20250121T143027Z
LAST-MODIFIED:20250415T095023Z
UID:220692-1747729800-1747933200@www.pcma.org
SUMMARY:IMEX Frankfurt 2025
DESCRIPTION:Win a ‘Convening EMEA Membership Bundle’ at IMEX \nSimply visit the PCMA stand or the Visit Barcelona stand to complete and submit the form for a chance of winning a year’s free membership with PCMA and a ticket to attend Convening EMEA 2024\, 30 September – 2 October in Barcelona. \n\n        \n    \n\n\n    \n    \n\n    \n        \n            \n    Your key to the global events community \nIMEX Frankfurt is where the global meetings\, events and incentive travel industry comes together annually for the largest trade show of its kind in Europe. \n\nWhere 4\,200-plus global meeting planners connect with 3\,100 suppliers from across the world\, building powerful working relationships—to create better events\, meetings and experiences. \nThis is where you can walk through the world in a day\, immerse yourself in the latest industry developments and ideas\, and find yourself at the heart of the global business events community. \n\n\n        \n    \n\n\n    \n    \n\n    \n        \n            \n    PCMA at IMEX Frankfurt 2025 \nJoin PCMA at IMEX Frankfurt 20 – 22 May 2025. We would love to connect with you\, share knowledge and get up to date on all things events\, education\, and opportunities to connect with our global network of event professionals. \nFind out more on IMEX Frankfurt here\, – we look forward to seeing you there! \n\n\n    \n        \n    \n\n\n    \n    \n\n    \n        \n            \n    Would you like to join the PCMA Hosted Buyer Group? \nWhat’s included: \n\nBook your own travel and claim a reimbursement (after approval)\nFree accommodation organized by IMEX matched to your group program dates\nComplimentary transfers to and from the airport\, and from your hotel to the show\nThe opportunity to network with 3\,000+ other buyers and 10\,000+ show participants\n100s of sessions with CMP education hours\nExclusive dinner with your fellow hosted buyers and PCMA\n\nWhat we ask: \n\n\n\nYou must have confirmed future international business\nYou come to the show with purchasing power\nYou attend the show for the full duration of your hosted buyer program\nYou schedule a minimum of six to eight individual meetings per day with exhibitors through our online meeting system\n\n\n\nIf you fit the criteria above and frequently organize or contract business events or meetings abroad\, you’re eligible to join our exclusive group! Please email emea@pcma.org for the unique PCMA registration code. \n\n        \n    \n\n\n    \n    \n\n    \n        \n            [vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZnby5wY21hLm9yZyUyRmwlMkY1ODkwMTMlMkYyMDI1LTAxLTIxJTJGOHhta2xrJTIyJTIwd2lkdGglM0QlMjIxMDAlMjUlMjIlMjBoZWlnaHQlM0QlMjI1MDAlMjIlMjB0eXBlJTNEJTIydGV4dCUyRmh0bWwlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvd1RyYW5zcGFyZW5jeSUzRCUyMnRydWUlMjIlMjBzdHlsZSUzRCUyMmJvcmRlciUzQSUyMDAlMjIlM0UlM0MlMkZpZnJhbWUlM0U=[/vc_raw_html]        \n    \n\n\n    \n    \n\n    \n        \n            [vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZnby5wY21hLm9yZyUyRmwlMkY1ODkwMTMlMkYyMDI1LTAyLTE4JTJGOHlkanJrJTIyJTIwd2lkdGglM0QlMjIxMDAlMjUlMjIlMjBoZWlnaHQlM0QlMjI1MDAlMjIlMjB0eXBlJTNEJTIydGV4dCUyRmh0bWwlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvd1RyYW5zcGFyZW5jeSUzRCUyMnRydWUlMjIlMjBzdHlsZSUzRCUyMmJvcmRlciUzQSUyMDAlMjIlM0UlM0MlMkZpZnJhbWUlM0U=[/vc_raw_html]
URL:https://www.pcma.org/event/imex-frankfurt-2025/
LOCATION:Congress Center Messe Frankfurt\, Ludwig-Erhard-Anlage 1 \, Frankfurt em Main\, Room Fantasie\, 60327\, Germany
CATEGORIES:EMEA (Europe, Middle East & Africa),Industry Calendar
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241007
DTEND;VALUE=DATE:20241011
DTSTAMP:20260503T033244
CREATED:20240905T201309Z
LAST-MODIFIED:20241003T150540Z
UID:214348-1728259200-1728604799@www.pcma.org
SUMMARY:IMEX 2024
DESCRIPTION:IMEX America kicks off with a full day of free education at Smart Monday on October 7\, 2024. PCMA and CEMA will be at booth F410 from 9:30am-5:30pm from Tuesday\, October 8\, through Thursday\, October 10\, 2024.  \n\n[vc_btn title=”Schedule an appointment with our team” style=”outline-custom” outline_custom_color=”#54a0df” outline_custom_hover_background=”#54a0df” outline_custom_hover_text=”#ffffff” shape=”round” align=”center” i_align=”right” i_icon_fontawesome=”” add_icon=”true” link=”url:https%3A%2F%2Fimexamerica.com%2Fnewfront%2Fexhibitor%2F5120|target:_blank|rel:nofollow”]\n    Keep reading for more information on our education and networking opportunities during IMEX America and check back regularly for updates!  \n\n\n    \n    \n    \n    \n        \n    \n\n\n    \n    \n\n    \n        \n            \n    Join the IMEX America Wellbeing Challenge \n\n\n    Sponsored by Caesars Entertainment\nPowered by Heka Health\nIn partnership with Prevue Meetings & Incentives and the PCMA Foundation  \nParticipate in a range of wellbeing activities and enjoy some healthy competition with your peers at IMEX America 2024. Earn chances to win amazing prizes for reaching Challenge Goals and working your way up the leaderboard.  \nIn addition to competing as an individual\, you can create your own team or join an existing team. Teams compete against other teams based on average points and you can also see well how you rank against your teammates. \nThe IMEX Wellbeing Challenge starts first thing on Tuesday\, October 8 (12:01a PT) and ends Thursday\, October 10 at noon PT.  \n\n[vc_btn title=”Learn more and sign up here” style=”outline-custom” outline_custom_color=”#54a0df” outline_custom_hover_background=”#54a0df” outline_custom_hover_text=”#ffffff” shape=”round” align=”center” i_align=”right” i_icon_fontawesome=”” add_icon=”true” link=”url:https%3A%2F%2Fwww.hekahealth.com%2Fimexamerica24|target:_blank|rel:nofollow”]        \n    \n\n\n    \n    \n\n    \n        \n            \n    \n    \n    \n    \n\n    Smart Monday \n\n\n    Add our workshops and panels to your IMEX schedule!  \nSpark Workshop: Focus on Event Planning & Logistics\n9:30am-10:30 am | Tess Vismale\, CMP\, DES; Chief Event Executioner\, iSocialX   \nUnlock the potential of the first generative AI tool designed specifically for the business events industry—Spark. In this interactive workshop\, you’ll bring your laptop or mobile device and\, using real-world scenarios\, discover how AI can streamline and accelerate every aspect of event planning and logistics. From brainstorming innovative ideas to sourcing venues and crafting RFPs\, this session will empower you to overcome traditional challenges and optimize your event planning process with AI-driven efficiency.  \nSpark Workshop: Focus on Event Data Analysis & Marketing\n10:45am-11:45am | Tess Vismale\, CMP\, DES; Chief Event Executioner\, iSocialX  \nBring your laptop or mobile device to this hands-on AI workshop to play with the first business event industry-specific generative AI tool: Spark. Using real-world scenarios and data samples\, you’ll explore how AI can expedite the data analysis process and generate personalized marketing content and strategies in seconds.  \nAnticipate\, Adapt\, Thrive: Building Resilience in Your Event Business \n12:00pm-1:00pm | Tammy Moore\, CMP\, CMM; Senior Director\, Product Innovation\, PCMA & Vinnu Deshetty; Founder and CEO\, EVA   \nIn an industry constantly reshaped by emerging technologies\, market shifts\, and unforeseen global events\, event agency leaders must do more than adapt—they must anticipate. This interactive session empowers agency leaders and independent planners to develop a futurist mindset\, positioning their businesses to thrive amidst change. Participants will collaborate to explore real-world disruption scenarios\, from economic downturns to technological advancements\, and strategize solutions to navigate and leverage these challenges. By the end\, you’ll leave with actionable insights and practical tools to ensure your agency not only survives but thrives in a future defined by rapid evolution.  \nBecoming an Irreplaceable Partner: Elevating Your Role in Event Strategy and Client Success\n2:30pm-3:30pm | Tammy Moore\, CMP\, CMM; Senior Director\, Product Innovation\, PCMA  \nIn today’s competitive landscape\, event agencies and independent planners must move beyond delivering services and offer strategic insights that keep clients coming back. But how can you ensure your clients see you as more than just another vendor? This session will explore the transformation from service provider to trusted advisor\, equipping you with the tools to prove your value\, secure a seat at the decision-making table\, and build lasting client relationships. Discover how to master the 6-step Trusted Advisor Roadmap\, tackle challenging client scenarios with confidence using the R.E.M.S. method\, and strengthen your personal brand to make you indispensable. Leave with a clear understanding of how to elevate your role and help your clients achieve measurable results.  \nFrom Pitch to Partnership: Winning and Growing Your Event Business with Corporate & Association Clients\n3:45pm-4:45pm | Panel facilitated by Tammy Moore\, CMP\, CMM; Senior Director\, Product Innovation\, PCMA  \nHow do you break through to secure a new client? What distinguishes a winning proposal from the competition? Once you’ve won the business\, how do you build trust and deepen relationships to unlock more opportunities across the organization? In this session\, corporate and association event leaders will share their firsthand experiences on what it takes to stand out\, succeed\, and grow as a trusted event partner. Panelists will discuss what they value in proposals\, how they evaluate potential partners\, and common pitfalls that can derail a promising client-agency relationship.  \n\n        \n    \n\n\n    \n    \n\n    \n        \n            \n    \n    \n    \n    \n\n    PCMA Event Leadership Institute Education Sessions  \n\n\n    Don’t miss your chance to learn from our expert instructors— our education sessions to your IMEX schedule! All sessions take place in Booth F410.  \n\n\n    Tuesday\, October 8\n\n\n\n\n	10:00am-10:20am Stakeholder Matrix: Your Secret to Intentional Stakeholder Relationships Tammy Moore \n\n\n	10:30am -10:50amPsychographic Power: Winning Sponsors with Audience InsightsVinnu Deshetty\n\n\n	11:00am -11:20amThe Intersection of Standards & Statistics: Measuring DEI in EventsZoe Moore\n\n\n	11:30am-11:50amAI Prompts You Need to KnowNick Borelli\n\n\n	1:00pm-1:20pmThe New “Why” for Hybrid EventsJosh Butler\n\n\n	1:30pm-1:50pm$5K or Less: A Complete Hybrid Add-OnJosh Butler\n\n\n\n \nWednesday\, October 9\n\n\n\n\n	10:00am-10:20amNo Leprechauns and Sombreros: Appreciation without AppropriationZoe Moore\n\n\n	10:30am-10:50amAI Minefields: How to Avoid Risks in Your Event StrategyNick Borelli\n\n\n	11:00am-11:20am4 Keys to Influence and Effective CommunicationTammy Moore\n\n\n	11:30am-11:50amAV Quick Hit: The Five Cards You Need for a Winning AV BudgetBrian Monahan\n\n\n	1:00pm-1:20pmData Brilliance: Dazzle Leadership with Strategic InsightsVinnu Deshetty\n\n\n	1:30pm-1:50pmThe AI Edge: Transforming Data into Actionable Insights for Event ProducersJoe Colangelo\n\n\n	2:00pm-2:20pmDesigning Inclusive Experiences with CQ\, EQ & AIZoe Moore and Nick Borelli\n\n\n\n\n \n\n        \n    \n\n\n    \n    \n\n    \n        \n            \n    \n    \n    \n    \n\n    Spark at IMEX \n\n\n    Want to learn more about Spark\, an AI tool designed by event profs for event profs? In addition to our Smart Monday sessions\, Spark demos will also be taking place each day at the Tech Hub.   \nWe also invite you to stop by our booth for live Q&A sessions Tuesday and Wednesday.\n \nTuesday\, October 8 | 11:00am\nPress Center – Exhibit Hall\, Bayside D\, Mandalay Bay  \nPlease join PCMA and Gevme to learn about the latest enhancements to Spark since its introduction to the global business events community one year ago.  \nSherrif Karamat\, CAE and Veemal Gungadin will expand upon recent enhancements to Spark\, the AI platform built by event professional for event professionals. In the 16 months since its launch\, Spark has more than 8\,000 users across 100+ countries\, featuring 100+ tasks available in 25 languages. \n\n        \n    \n\n\n    \n    \n\n    \n        \n            \n    \n    \n    \n    \n\n    Networking Receptions  \n\n\n    Tuesday\, October 8 & Wednesday\, October 9\nPCMA & CEMA Member Reception\n3:00pm-4:00pm | Booth F410\nConnect with fellow members during IMEX and enjoy networking and industry camaraderie.\nBrought to you by Visit Austin\, Visit Houston & Louisville Tourism\n \n \nWednesday\, October 9\nCEMA & Caesars Entertainment: Beyond the Bar\n6:30pm-9:30pm | Jimmy Kimmel’s Comedy Club\nAn exclusive\, sober-inclusive happy hour and panel with industry leaders delving into wellness trends\, alcohol alternatives\, & mastering the perfect event menu. Register here »\nBrought to you by Caesars Entertainment & OTHR Agency\, in partnership with CEMA
URL:https://www.pcma.org/event/imex-2024/
LOCATION:Mandalay Bay Resort & Casino\, 3950 S Las Vegas Blvd\, Las Vegas\, NV\, 89119\, United States
CATEGORIES:Featured,Industry Calendar,PCMA Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Berlin:20240514T083000
DTEND;TZID=Europe/Berlin:20240516T170000
DTSTAMP:20260503T033244
CREATED:20240227T181051Z
LAST-MODIFIED:20240515T122441Z
UID:202624-1715675400-1715878800@www.pcma.org
SUMMARY:IMEX Frankfurt 2024
DESCRIPTION:Win a ‘Convening EMEA Membership Bundle’ at IMEX \nSimply visit the PCMA stand or the Visit Barcelona stand to complete and submit the form for a chance of winning a year’s free membership with PCMA and a ticket to attend Convening EMEA 2024\, 30 September – 2 October in Barcelona. \n\n        \n    \n\n\n    \n    \n\n    \n        \n            [vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZnby5wY21hLm9yZyUyRmwlMkY1ODkwMTMlMkYyMDI0LTA1LTA2JTJGOG10bjFyJTIyJTIwd2lkdGglM0QlMjIxMDAlMjUlMjIlMjBoZWlnaHQlM0QlMjI2NTAlMjIlMjB0eXBlJTNEJTIydGV4dCUyRmh0bWwlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvd1RyYW5zcGFyZW5jeSUzRCUyMnRydWUlMjIlMjBzdHlsZSUzRCUyMmJvcmRlciUzQSUyMDAlMjIlM0UlM0MlMkZpZnJhbWUlM0U=[/vc_raw_html]        \n    \n\n\n    \n    \n\n    \n        \n            \n    The heartbeat of the global business events community \nIMEX is where every part of the global events industry comes for a high-value\, high-return boost of real business\, real relationships and insights\, all designed to make working life easier and more profitable. \n\n        \n    \n\n\n    \n    \n\n    \n        \n            \n    PCMA at IMEX Frankfurt \nJoin PCMA at IMEX Frankfurt 14 – 16 May 2024. We would love to connect with you\, share knowledge and get up to date on all things events\, education\, and opportunities to connect with our global network of event professionals. \nDrop by PCMA stand G400\, or schedule a meeting on the IMEX portal. \nFind out more on IMEX Frankfurt here\, – we look forward to seeing you there! \n                  \nNetworking Reception \nJoin us on stand G400 to connect with our global network of event professionals and enjoy complimentary refreshments while expanding your network. Our stand reception will be a valuable opportunity to build relationships and engage with the PCMA community. We look forward to connecting in person at the show. Add it to your IMEX agenda now! \n 
URL:https://www.pcma.org/event/imex-frankfurt-2024/
LOCATION:Congress Center Messe Frankfurt\, Ludwig-Erhard-Anlage 1 \, Frankfurt em Main\, Room Fantasie\, 60327\, Germany
CATEGORIES:EMEA (Europe, Middle East & Africa),Industry Calendar
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231017
DTEND;VALUE=DATE:20231020
DTSTAMP:20260503T033244
CREATED:20230227T214849Z
LAST-MODIFIED:20230929T205633Z
UID:181558-1697500800-1697759999@www.pcma.org
SUMMARY:2023 IMEX Las Vegas
DESCRIPTION:The heartbeat of the global business events community \nIMEX America kicks off with a full day of free education at Smart Monday on Monday\, October 16 2023 at Mandalay Bay. Trade show opening and closing times are below. \nFind out more here \n\n\n    \n    \n    \n    \n        \n    \n\n\n    \n    \n\n    \n        \n            \n    Get Fit with the PCMA Foundation  \nWhere:\nMandalay Resort- Bay Delano Pool Deck\, \nWhen:\nTuesday morning October 17th  6:30 a.m. – 7:15 a.m. PST \nPrice:\n$30 for Suppliers and one Event Organizer guest.\n$20 for Event Organizers \n\n[vc_btn title=”REGISTER FOR HIIT WORKOUT” style=”outline-custom” outline_custom_color=”#54a0df” outline_custom_hover_background=”#54a0df” outline_custom_hover_text=”#ffffff” shape=”round” align=”center” i_align=”right” i_icon_fontawesome=”” add_icon=”true” link=”url:https%3A%2F%2Fdocs.google.com%2Fforms%2Fd%2Fe%2F1FAIpQLSfFmjJDwm8X5qKfA7b7dinMuP-J4yqDbz12yp5m6gDTARmnKg%2Fviewform|target:_blank”]\n    \n    \n    \n    \n\n    Schedule an Appointment with PCMA/CEMA  \nInterested in learning more about PCMA/CEMA during IMEX? Schedule an appointment at our booth D3465: \n\n[vc_btn title=”PCMA (imexamerica.com) SCHEDULE” style=”outline-custom” outline_custom_color=”#54a0df” outline_custom_hover_background=”#54a0df” outline_custom_hover_text=”#ffffff” shape=”round” align=”center” i_align=”right” i_icon_fontawesome=”” add_icon=”true” link=”url:https%3A%2F%2Fimexamerica.com%2Fnewfront%2Fexhibitor%2F5120|target:_blank”]\n    Afternoon Reception: 3 – 4 p.m.\nPCMA and Experience Columbus Joint Reception \nPCMA is thrilled to partner with Experience Columbus for Convening Leaders 2023. We’ll be celebrating our partnership at IMEX with a joint reception from 3 p.m. – 4 p.m. featuring locally-inspired cocktails such as the Buckeye Bourbon House. \n\n        \n    \n\n\n    \n    \n\n    \n        \n            \n    \n    \n    \n    \n\n    PCMA Event Leadership Institute at IMEX America \n\n\n    Smart Monday\, October 16\, 2023 \nSession One | Business Bootcamp for Independent Planners\nTime: 10:30 a.m. – 12:30 p.m. PST \nSpeakers:\nHoward Givner\, SVP Knowledge & Innovation\, PCMA\nTammy Kockaya\, CMP\, CMM\, Senior Director\, Product Innovation\, PCMA \n  \nSession Two | Using AI for Productivity\, Creativity and Analysis\nTime: 2:30 p.m. – 3:15 p.m. PST \nSpeaker:\nNick Borelli\, Marketing Director\, Zenus\, Inc. & PCMA Event Leadership Instructor \n  \nSession Three | How I Built This: Insights from Independent Planners & Agency Owners on Growing Their Companies\nTime: 3:30 p.m. – 5:00 p.m. PST \nFacilitator: Howard Givner\, SVP Knowledge & Innovation\, PCMA \n  \nThursday\, October 19\, 2023 \nSession Four | The Talent Magnet Interview Series\nTime: 1:00 p.m. – 1:45 p.m. PST in the Inspiration Hub \nFacilitators: Howard Givner\, SVP Knowledge & Innovation\, PCMA\nTammy Kockaya\, Senior Director\, Product Innovation\, PCMA
URL:https://www.pcma.org/event/2023-imex-las-vegas/
LOCATION:Mandalay Bay Resort & Casino\, 3950 S Las Vegas Blvd\, Las Vegas\, NV\, 89119\, United States
CATEGORIES:Featured,Industry Calendar,PCMA Events
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BEGIN:VEVENT
DTSTART;TZID=Europe/Berlin:20230523T083000
DTEND;TZID=Europe/Berlin:20230525T170000
DTSTAMP:20260503T033244
CREATED:20230228T155149Z
LAST-MODIFIED:20230523T113455Z
UID:181601-1684830600-1685034000@www.pcma.org
SUMMARY:IMEX Frankfurt 2023
DESCRIPTION:The heartbeat of the global business events community \n“The show has pretty much every destination on the planet that I need to meet.” Manuel Ferrero\, CEO\, ISPS – International Slow Pitch Football\, US \nIMEX is where the global business events community comes together for four exhilarating days every year. Where more than 3\,000 meeting planners meet with 2\,500-plus suppliers from every corner of the globe. This is where powerful business connections that offer real ROI are made. \nWhere you can enjoy expert education\, explore the latest event trends and experience your most productive days of the year. Whether you’re an events newbie or a pro (or anything in between)\, IMEX 2023 is exactly where you need to be. And as an added bonus – attendance is completely free. \n   \nPCMA at IMEX Frankfurt \nJoin PCMA at IMEX Frankfurt 23 – 25 May 2023. We would love to connect with you\, share knowledge and get up to date on all things events\, education\, and opportunities to connect with our global network of event professionals. \nDrop by PCMA stand F685\, or schedule a meeting on the IMEX portal. \nFind out more on IMEX Frankfurt here\, – we look forward to seeing you there! \nConversation Starters \nWith our conversation starter sessions at the PCMA stand\, we aim to bring together a group of individuals who are interested in having meaningful and thought-provoking conversations. \nDuring the session\, we will use various prompts and questions to initiate discussions on topics around sustainability\, failure stories\, and accessibility. These session will be a great opportunity to connect with others and share perspectives in a safe and inclusive space – we hope that you will be able to join us. \n \nNetworking Reception \nJoin us on stand F685 to connect with our global network of event professionals and enjoy complimentary refreshments while expanding your network. Our stand reception will be a valuable opportunity to build relationships and engage with the PCMA community. We look forward to connecting in person at the show. \nAdd it to your calendar now! \n\n        \n    \n\n\n    \n    \n\n    \n        \n            \n    Win a ‘Convening EMEA Membership Bundle’ \nSimply complete and submit the form (will appear below on 23rd May) for a chance of winning a year’s free membership with PCMA and a ticket to attend Convening EMEA 2023\, 20-22 September in Copenhagen. \n\n        \n    \n\n\n    \n    \n\n    \n        \n            [vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZnby5wY21hLm9yZyUyRmwlMkY1ODkwMTMlMkYyMDIzLTA1LTEyJTJGN3g4YmR6JTIyJTIwd2lkdGglM0QlMjIxMDAlMjUlMjIlMjBoZWlnaHQlM0QlMjI2NTAlMjIlMjB0eXBlJTNEJTIydGV4dCUyRmh0bWwlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvd1RyYW5zcGFyZW5jeSUzRCUyMnRydWUlMjIlMjBzdHlsZSUzRCUyMmJvcmRlciUzQSUyMDAlMjIlM0UlM0MlMkZpZnJhbWUlM0U=[/vc_raw_html]
URL:https://www.pcma.org/event/imex-frankfurt-2023/
LOCATION:Congress Center Messe Frankfurt\, Ludwig-Erhard-Anlage 1 \, Frankfurt em Main\, Room Fantasie\, 60327\, Germany
CATEGORIES:EMEA (Europe, Middle East & Africa),Featured,Industry Calendar
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