BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PCMA - ECPv5.14.2.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PCMA X-ORIGINAL-URL:https://www.pcma.org X-WR-CALDESC:Events for PCMA REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20250519T120000 DTEND;TZID=America/New_York:20250519T130000 DTSTAMP:20260507T112959 CREATED:20250516T191217Z LAST-MODIFIED:20250519T201515Z UID:235905-1747656000-1747659600@www.pcma.org SUMMARY:Navigating the New CMP Landscape DESCRIPTION:at \n \n \n\n\nAre you gearing up for your CMP certification? Don’t miss this essential session unpacking the latest changes to the CMP exam and updates to our prep courses. Instructor Carolyn Browning will walk you through: \n\nKey updates to the exam content and structure \nFresh strategies for effective study and preparation \nNew resources and tools to boost your chances of success \nInsider tips on tackling the revamped exam format \n\nWhether you’re a first-time test-taker or looking to recertify\, this session will equip you with the knowledge and confidence to master your CMP journey!.  \n\nREGISTER NOW\n\n\n\n\n\n Details\n \n\n Date: \n\n \n \n Time: \n\n\n EDT\n \n\n\n\n\n\n\n\n\n \n Add to calendar \n\n\n\n \n Google Calendar \n \n\n \n iCalendar \n \n\n \n Outlook 365 \n \n\n \n Outlook Live URL:https://www.pcma.org/event/navigating-the-new-cmp-landscape/ LOCATION:Zoom CATEGORIES:LinkedIn Live,PCMA Institute ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/05/CMP-LinkedIn-Live-Event-Header_1500x500-L54ie9.tmp_.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250509T123000 DTEND;TZID=America/New_York:20250509T133000 DTSTAMP:20260507T112959 CREATED:20250401T224512Z LAST-MODIFIED:20250418T003011Z UID:224929-1746793800-1746797400@www.pcma.org SUMMARY:Sustainable Events in Action: Practical Strategies for Impactful Planning  DESCRIPTION:at \n \n \n\n\nSustainability isn’t a trend—it’s a necessity. But how can event professionals integrate sustainable practices while balancing budgets\, attendee experience\, and stakeholder demands? \nJoin us for a dynamic\, one-hour webinar where industry experts will share real-world strategies to design\, implement\, and measure sustainable events that make a lasting impact. \nWhat You’ll Gain: \n\nSustainable Event Strategy – Discover practical ways to incorporate sustainability into your events without compromising quality\, efficiency\, or budget.\n\n\nProven Cost-Effective Solutions – Learn how to balance sustainability goals with financial and logistical realities.\n\n\nTools for Measuring Impact – Get access to a sustainability checklist and an impact measurement framework to track and report on your event’s environmental footprint.\n\n\nExpert-Led Case Studies – Gain insights from real-world examples of successful sustainable events and their measurable outcomes.\n\n\nLive Q&A with Industry Experts – Get your questions answered and receive guidance tailored to your specific event challenges.\n\nIn celebration of Earth Day (April 22)\, this webinar will equip you with the tools and strategies needed to design eco-friendly\, high-impact events. Don’t miss this chance to be part of the movement toward smarter\, more sustainable events. \n\nREGISTER NOW\n\nMeet the Speakers\n\n\n\nHOST \nTammy Moore\, CMP\, CMM PCMA Event Leadership Institute | Senior Director\, Product Innovation \nTammy Moore\, CMP\, CMM\, is a leader in events and education with 22+ years of experience. As Senior Director of Product Innovation at PCMA Event Leadership Institute\, she drives learning initiatives that empower professionals. She holds CMP and CMM certifications. \nAt KPMG US\, Tammy led teams managing $100M+ in event spend and streamlining processes for 120 professionals. Her leadership fostered collaboration\, achieving high retention and internal mobility rates. \nTammy teaches Advanced Event Design & Strategy for the Event Leadership Institute. Recognized for strategic vision\, she has led initiatives like KPMG Lakehouse\, a $450M innovation center\, showcasing her commitment to professional growth and development. \n\n\n\n\nPANELIST \nMarley Finnegan Founder of PURPOSE Sustainability Strategy + PURPOSE Net Zero \nMarley is the founder of Purpose Sustainability Strategy and Purpose Net Zero\, simplifying event and travel emissions management. With 20+ years in large-scale events\, she created the PURPOSE Accreditation to scale sustainable event strategy. A GRI Certified Sustainability Professional\, she integrates climate knowledge with event planning. She also leads THE BLUEPRINT\, a podcast fostering inner connection for environmental action. Inspired by meditation\, her child\, and the earth\, Marley founded PURPOSE. \n\n\n\n\nPANELIST \nTanya Popeau\, Head of Global Sustainability\, PCMA \nTanya is an internationally recognized expert in innovation and sustainability\, with a track record of developing award-winning solutions for complex global challenges. She has worked with leading corporations\, governments\, and academic institutions\, including Unilever\, the United Nations\, Mercedes-Benz\, BP\, BBC\, and Arsenal FC. \nA trusted leader\, Tanya has overseen multi-million-pound projects\, driving growth\, sustainability goals\, and social impact. With extensive experience across Asia\, Africa\, the US\, and the UK\, she combines strategic insight with effective stakeholder management and executive mentorship. \nCurrently based in London\, Tanya is also a lecturer\, consultant\, and speaker on ESG\, innovation\, and sustainability. \n\n\n\n\nPANELIST \nVirginie De Visscher\, Director of Business Events\, Destination Canada \nVirginie is an experienced professional who has held various roles in business development\, international trade\, and project management. Virginie has worked with organizations such as Destination Canada\, the Consulate General of the Kingdom of the Netherlands\, and Economic Development Winnipeg Inc. Virginie holds a Masters of Science in Engineering in Agriculture and is a Certified International Trade Professional. Virginie has also worked in countries such as Uganda and the Democratic Republic of Congo\, managing operations and sales and marketing. \n\n\n\n\n Details\n \n\n Date: \n\n \n \n Time: \n\n\n EDT\n \n\n\n\n\n\n\n\n\n \n Add to calendar \n\n\n\n \n Google Calendar \n \n\n \n iCalendar \n \n\n \n Outlook 365 \n \n\n \n Outlook Live URL:https://www.pcma.org/event/sustainable-events-in-action-practical-strategies-for-impactful-planning/ LOCATION:Zoom CATEGORIES:PCMA Institute,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/04/Sustainable-Events-Webinar-1500x500-1-dLlt6Y.tmp_.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250328T123000 DTEND;TZID=America/New_York:20250328T133000 DTSTAMP:20260507T112959 CREATED:20250220T161601Z LAST-MODIFIED:20250328T224509Z UID:222344-1743165000-1743168600@www.pcma.org SUMMARY:Shattering the Glass Ceiling: Strategies for Women to Reach Senior Leadership Roles    DESCRIPTION:at \n \n \n\n\nAre you ready to break through barriers and claim your seat at the leadership table? Despite women’s invaluable contributions to the events industry\, the path to the C-suite remains challenging\, with only 32% of women holding executive committee\, director\, and board positions.  \n Join us for an eye-opening hour that will arm you with the tools to reach new heights in your career:  \n\nInspiring stories from trailblazing women who’ve navigated the path to senior positions \n\n\nPractical strategies and guidance to overcome gender-based obstacles and advance your career \n\n\nConnect with like-minded professionals determined to rewrite the leadership playbook \n\nOur panel of accomplished leaders will share their hard-won wisdom\, offering a roadmap to success that’s both practical and motivating. Join us in fostering a more diverse and inclusive leadership landscape in the events industry. Your participation could be the first step toward reshaping the future of executive representation.  \n\nREGISTER NOW\n\nMeet the Speakers\n\n\n\nHOST \nTammy Moore\, CMP\, CMM PCMA Event Leadership Institute | Senior Director\, Product Innovation \nTammy Moore\, CMP\, CMM\, is a leader in events and education with 22+ years of experience. As Senior Director of Product Innovation at PCMA Event Leadership Institute\, she drives learning initiatives that empower professionals. She holds CMP and CMM certifications. \nAt KPMG US\, Tammy led teams managing $100M+ in event spend and streamlining processes for 120 professionals. Her leadership fostered collaboration\, achieving high retention and internal mobility rates. \nTammy teaches Advanced Event Design & Strategy for the Event Leadership Institute. Recognized for strategic vision\, she has led initiatives like KPMG Lakehouse\, a $450M innovation center\, showcasing her commitment to professional growth and development. \n\n\n\n\nMODERATOR \nSherron Washington\, MA\, Founder and CEO\, The P3 Solution; PCMA ELI Instructor  \nSherron Washington is a seasoned marketing and communication expert with over two decades of experience. As the founder and CEO of The P3 Solution\, a Washington\, DC-based marcomm firm\, she specializes in simple\, results-driven strategies and training. A sought-after speaker\, author\, and facilitator\, Sherron blends strategy\, learning theory\, and technology to create impactful marketing solutions. \nA natural connector\, she excels at fostering authentic interactions that generate synergy and growth opportunities. Known for her energetic and engaging presence\, she inspires audiences to embrace clear\, effective communication that drives meaningful engagement and results. \n\n\n\n\nPANELIST \nMichelle Allgauer\, CAE\, CMM\, CMP\, Senior Vice President\, Education and Engagement\, Financial Services Institute\, Inc. (FSI)  \nMichelle is a respected leader in education\, engagement\, and association management with 30+ years of experience in professional development\, events\, and strategy. As SVP of Education & Engagement at the Financial Services Institute (FSI)\, she leads meetings\, educational programs\, and marketing to equip financial professionals for success. \nA champion for women in leadership\, Michelle has thrived in male-dominated industries\, transitioning from hotel management to senior association roles. She has served on destination advisory boards and the Events Industry Council’s CMP Governance Commission and holds a Bachelor of Science from Ithaca College. \nPassionate about fostering inclusive leadership\, Michelle empowers the next generation of women to lead and succeed. \n\n\n\n\nPANELIST \nMarni Puente\, Senior Vice President and Chief Marketing Officer\, SAIC  \nMarni Puente drives SAIC’s marketing strategy across defense\, space\, civilian\, and intelligence markets. With 25 years of experience at organizations like KPMG\, Accenture\, and Booz Allen Hamilton\, she excels in shaping innovative\, results-driven marketing programs. Marni is known for building high-performing teams\, leading insights-driven innovation\, and aligning marketing strategies with business goals. \nShe holds a Master’s in Communication Management from Towson University and a bachelor’s from Johns Hopkins. Passionate about inclusion\, Marni advocates for women and individuals with disabilities\, has served as a National Delegate for Vision 2020\, and held leadership roles in diversity-focused groups. She sits on the boards of Autism Speaks and the Cape Henlopen Education Foundation. Outside of work\, she enjoys Rehoboth Beach with her two sons and dog\, Molly. \n\n\n\n\nPANELIST \nRobin Preston\, CEM\, DES Managing Director\, Events\, The American Institute of Architects (AIA); 2025 PCMA Board Member \nRobin Preston is a highly accomplished events industry professional\, known for her passion\, energy\, and ability to deliver exceptional results. With a proven track record of leadership\, she has successfully managed teams of 25+ employees\, overseen multi-million-dollar budgets\, and developed effective event strategies. Her expertise in event production is evident in her successful delivery of more than 450 events\, ranging from intimate gatherings to conferences with 18\,000+ attendees\, all marked by her through attention to detail and strategic planning.   \nOver nearly three decades\, Robin has made significant contributions to the industry by serving on various Boards of Directors\, participating in customer advisory boards for DMOs and CVBs\, speaking at numerous professional events\, and mentoring individuals who have gone on to successful careers. Her dynamic leadership style and unwavering commitment to excellence continues to drive her success in the business events industry.  \n\n\n\n\nPANELIST \nDionne Bishop\, CSEP\, Founder and CEO\, Events by Dionne\, Inc.   \nDionne Bishop is an award-winning event planner\, recognized with the 2023 Smart Women in Meetings Award and the 2022 MPI Toronto Planner Member of the Year accolades. With over 20 years of experience in the event and marketing industries\, Dionne founded Events by Dionne Inc. She has planned corporate and social events across major markets in Canada and the United States\, collaborating with esteemed organizations such as Road To Racing Canada\, Canadian Independent Music Association\, The Maven Collaborative\, Lifelong Crush and Everest Funeral Concierge.   \nDionne’s commitment to the industry extends beyond her role as an Event Strategist by serving as the Secretary of the Board for the Tourism Industry Association of Ontario (TIAO). Additionally\, Dionne has held leadership positions\, including President and Gala Chair of the International Live Events Association (ILEA) Toronto Chapter. She has been actively involved in Destination Toronto and the Black in Events Network. Her dedication to excellence and industry advancement continues to significantly impact the Canadian events landscape.  \n\n\n\n Details\n \n\n Date: \n\n \n \n Time: \n\n\n EDT\n \n\n\n\n\n\n\n\n\n \n Add to calendar \n\n\n\n \n Google Calendar \n \n\n \n iCalendar \n \n\n \n Outlook 365 \n \n\n \n Outlook Live URL:https://www.pcma.org/event/shattering-the-glass-ceiling-strategies-for-women-to-reach-senior-leadership-roles/ LOCATION:Zoom CATEGORIES:PCMA Institute,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/02/Women-Leaders-Webinar-xurR17.tmp_.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250227T123000 DTEND;TZID=America/New_York:20250227T133000 DTSTAMP:20260507T112959 CREATED:20250205T203049Z LAST-MODIFIED:20250227T161552Z UID:221519-1740659400-1740663000@www.pcma.org SUMMARY:Driving Social Change Through Business Events DESCRIPTION:at \n \n \n\n\nHarness the power of business events as a catalyst for social change! Join us for an eye-opening webinar that will revolutionize the way you approach event planning by unveiling:  \n\nHow to craft events that not only meet business objectives but also drive meaningful social impact \nPractical ways to transform fundraisers\, conferences\, product launches\, and community initiatives into platforms for positive change\nMethods for measuring and communicating the social impact of events to stakeholders.\n\nOur expert speakers will share:  \n\nReal-world case studies of successful socially impactful events\nInsider tips for amplifying your brand’s purpose through thoughtful event design \nActionable strategies you can implement immediately  \n\nBusiness leaders\, event strategists\, and CSR professionals: Don’t miss this opportunity to learn how your organization can become a force for good while achieving its business goals. You’ll walk away with a toolkit of fresh ideas to create events that resonate with your audience and leave a lasting impact on your community.  \n\nREGISTER NOW\n\nMeet the Speakers\n\n\n\nHOST & MODERATOR\nTammy Moore\, CMP\, CMM\, PCMA Event Leadership Institute | Senior Director\, Product Innovation \nTammy Moore\, CMP\, CMM\, is a leader in events and education with 22+ years of experience. As Senior Director of Product Innovation at PCMA Event Leadership Institute\, she drives learning initiatives that empower professionals. She holds CMP and CMM certifications. \nAt KPMG US\, Tammy led teams managing $100M+ in event spend and streamlining processes for 120 professionals. Her leadership fostered collaboration\, achieving high retention and internal mobility rates. \nTammy teaches Advanced Event Design & Strategy for the Event Leadership Institute. Recognized for strategic vision\, she has led initiatives like KPMG Lakehouse\, a $450M innovation center\, showcasing her commitment to professional growth and development. \n\n\n\n\nZoe Moore\, Moore Consulting Agency LLC and PCMA Event Leadership Institute Instructor | Strategic EDI Consultant    \nChiriga Moore\, affectionately known as “Zoe\,” is a Strategic Equity\, Diversity & Inclusion Consultant for Moore Consulting Agency. An Army Veteran\, her experience as an Equal Opportunity Representative as a Soldier led to becoming an advocate for Equity\, Diversity\, and Inclusion (EDI) in the hospitality\, events and tourism industries. She is on a mission to hold leaders accountable to their expressed commitment to strengthening their awareness\, comprehension and operationalizing EDI from insight to implementation.   \nFeatured on the covers of November 2020 The Meeting Professional magazine for “Sparking” change in her role as the co-chair of the MPI Global DEI Advisory committee\, Zoe has also graced the October 2021 NorthStar Meetings Group\, Meetings & Conventions magazine cover as one of 15 Event Professionals Making an Impact. Additionally\, she has been recognized at the MPI 50th anniversary\, 50 Up and Comers to Watch\, A 2018 & 2020 Industry Trendsetter by Meetings Today\, MPI Georgia 2023 Phoenix Award as Planner Member of the Year nominee for her involvement with the twice awarded MPI Georgia Community Inclusion Committee and work to advocate for Supplier Diversity across the chapter\, organization and industry as a whole. Also in 2023 she was awarded the Global Social Impact award by Events Industry Council as a result of being nominated by the CEO’s of the National Coalition of Black Meeting Professionals (NCBMP)\, Meeting Professionals International (MPI) and Professionals Convention & Meetings Association (PCMA \n\n\n\n\nRhanee Palma\, CDME\, Rhanee Palma and Company | Operations and Events Manager\, University of California at Davis Air Quality Research Center and Founder & CEO  \nRhanee Palma oversees Operations and Events at the UC Davis Air Quality Research Center and Founder/CEO of Rhanee Palma & Co. With over a decade of award-winning experience\, she made history as the first Filipina American to hold a C-Suite role at Visit Oakland. An expert in curating impactful events\, Palma has managed everything from global video game tournaments to academic conferences that empower communities to influence air quality policies.   \nRenowned for championing sustainable meetings\, she specializes in event strategy\, destination sales\, and delivering high-impact\, budget-conscious solutions. As a master connector\, she excels in fostering collaboration and driving meaningful change across industries. Palma’s work emphasizes equity\, innovation\, and environmental stewardship\, making her a sought-after leader in events that create global impact.  \n\n\n\n\nNatalie Thompson Vice President of Diversity\, Equity\, and Inclusion\, Board of Directors\, Capital Pride Alliance   \nNatalie Thompson joined the Capital Pride Alliance Board in 2018. She currently serves as the VP of Diversity\, Equity\, and Inclusion and is the Chair of the DEI committee\, responsible for organizing the #StillWe Lead program\, and assists with programming for the Pride Talks series.  Natalie also serves on InterPride’s Board as a VP of Global Outreach and Partnership.  In 2020\, through her work with InterPride\, Natalie served as Co-Chair for the Global Pride 2020 initiative.  \nProfessionally\, Natalie is the Director of Programs for the SF LGBT Center\, addressing the needs of the community to increase access to housing\, employment\, mental health services\, nutritional resources\, etc.  Through her work and volunteerism\, Natalie is dedicated to building community sufficiency\, reducing barriers\, and celebrating our diversity.  \n\n\n\n\nCheryl Hughes\, Owner\, Cheryl Hughes Consulting\, LLC   \nAs an executive leader and consultant\, Cheryl Hughes transforms innovative ideas into impactful initiatives\, programs\, and large-scale events. Her expertise spans civic engagement\, democracy initiatives\, youth development\, urban renewal\, science education\, and organizational change. A skilled change agent\, Cheryl fosters collaboration among diverse stakeholders by identifying shared interests and shaping strategic goals.  \nShe has a proven track record of delivering on-time\, on-budget projects that exceed expectations. Her initiatives\, including On the Table and Gallery 37 (now After School Matters)\, have been successfully replicated in cities across North America\, Europe\, and Australia. A long-time Chicago resident she is now based in Berkeley\, CA\, In her free time she is an avid hiker and flea market enthusiast.  \n \n\n\n\n Details\n \n\n Date: \n\n \n \n Time: \n\n\n EST\n \n\n\n\n\n\n\n\n\n \n Add to calendar \n\n\n\n \n Google Calendar \n \n\n \n iCalendar \n \n\n \n Outlook 365 \n \n\n \n Outlook Live URL:https://www.pcma.org/event/driving-social-change-through-business-events/ LOCATION:Zoom CATEGORIES:PCMA Institute ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/02/Driving-Social-Change-Webinar_1500x500-2-piBMkl.tmp_.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250221T123000 DTEND;TZID=America/New_York:20250221T133000 DTSTAMP:20260507T112959 CREATED:20250105T191209Z LAST-MODIFIED:20250221T161548Z UID:219813-1740141000-1740144600@www.pcma.org SUMMARY:Designing Events That Drive Impact DESCRIPTION:at \n \n \n\n\nJoin us on Friday February 21 for From Basics to Breakthroughs\, a LinkedIn Live series presented by Encore and the PCMA Event Leadership Institute. In just 30 minutes\, each session delivers actionable strategies and tactics from industry experts to help emerging and mid-career event professionals create impactful\, immersive\, and cost-effective events. \nIn this session\, learn to maximize your attendees’ engagement and increase your organization’s ROI/ROE with easy\, moderate and advanced strategy tips from an event design expert. Learner outcomes include a framework for thinking about effective meeting design and insights into maximizing the effectiveness of every event\, every time. \n\nRegistER NOW\n\nMeet the Speakers\n\n\n\nAmanda Armstrong\nAmanda Armstrong has been recognized among the top five Women of Influence by Meetings Net Magazine and as one of the 50 Most Influential Meeting Professionals by MPI. As Senior Vice President of Communications and Industry Relations at Encore\, she oversees strategic communication efforts and enhances the company’s industry presence. \nActive in the events industry\, Armstrong serves on the Event Industry Council’s APEX Critical Response Task Force and the Event Leaders 100 think tank. She previously chaired MPI’s International Board and held advisory roles with Hyatt Hotels and the St. Louis Convention & Visitors Commission. \nBefore Encore\, Armstrong led global meetings and travel at Enterprise Holdings for 14 years. A University of Colorado graduate\, she holds CMP\, CTE\, and CED certifications. Outside work\, she enjoys outdoor adventures\, traveling\, and sailing with her husband\, Jon. Her industry roots trace back to calling shows alongside AV professionals at the tech table. \n\n\n\n\nTammy Moore\nMODERATORTammy Moore\, CMP\, CMM\, is a leader in events and education with 22+ years of experience. As Senior Director of Product Innovation at PCMA\, she drives learning initiatives that empower professionals. She holds CMP and CMM certifications. \nAt KPMG US\, Tammy led teams managing $100M+ in event spend and streamlining processes for 120 professionals. Her leadership fostered collaboration\, achieving high retention and internal mobility rates. \nTammy teaches Advanced Event Design & Strategy for the Event Leadership Institute. Recognized for strategic vision\, she has led initiatives like KPMG Lakehouse\, a $450M innovation center\, showcasing her commitment to professional growth and development. \n\n\n\n Details\n \n\n Date: \n\n \n \n Time: \n\n\n EST\n \n\n\n\n\n\nVenue: \n\n\n\n\n\n\n\n\n \n Add to calendar \n\n\n\n \n Google Calendar \n \n\n \n iCalendar \n \n\n \n Outlook 365 \n \n\n \n Outlook Live URL:https://www.pcma.org/event/designing-events-that-drive-impact/ LOCATION:Online\, United States CATEGORIES:LinkedIn Live,PCMA Institute ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/01/Encore-Series-Session-4-2ebl8i.tmp_.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250214T123000 DTEND;TZID=America/New_York:20250214T133000 DTSTAMP:20260507T112959 CREATED:20250105T191227Z LAST-MODIFIED:20250214T161556Z UID:219819-1739536200-1739539800@www.pcma.org SUMMARY:Beyond the Buzzwords: Building Engaging Event Experiences DESCRIPTION:at \n \n \n\n\nJoin us on Friday February 14 for From Basics to Breakthroughs\, a LinkedIn Live series presented by Encore and the PCMA Event Leadership Institute. In just 30 minutes\, each session delivers actionable strategies and tactics from industry experts to help emerging and mid-career event professionals create impactful\, immersive\, and cost-effective events. \nIn this session\, discover how “immersive” has become an industry buzzword that is no longer reserved for just high-end consumer brand activations. Learn how everyday event technology – particularly for audio and visual—can increase your attendees’ immersion in the content and increase the impact of your content. \n\nRegistER NOW\n\nMeet the Speakers\n\n\n\nChris Baron\nChristopher Baron brings over 30 years of experience in live events\, technical theatrical production\, and IT systems. Having started his career working in theater\, he later gained a Bachelor of Fine Arts degree in Technical Theatre Production from Toronto Metropolitan University. His passion for IT and technology\, coupled with his experience in theatre and live events\, cultivated his deep understanding of event technology. Joining Encore in 2007\, he is currently serving as Senior Director of Innovation where he leads an innovative team of digital production experts.  \n\n\n\n\nTammy Moore\nMODERATORTammy Moore\, CMP\, CMM\, is a leader in events and education with 22+ years of experience. As Senior Director of Product Innovation at PCMA\, she drives learning initiatives that empower professionals. She holds CMP and CMM certifications. \nAt KPMG US\, Tammy led teams managing $100M+ in event spend and streamlining processes for 120 professionals. Her leadership fostered collaboration\, achieving high retention and internal mobility rates. \nTammy teaches Advanced Event Design & Strategy for the Event Leadership Institute. Recognized for strategic vision\, she has led initiatives like KPMG Lakehouse\, a $450M innovation center\, showcasing her commitment to professional growth and development. \n\n\n\n Details\n \n\n Date: \n\n \n \n Time: \n\n\n EST\n \n\n\n\n\n\nVenue: \n\n\n\n\n\n\n\n\n \n Add to calendar \n\n\n\n \n Google Calendar \n \n\n \n iCalendar \n \n\n \n Outlook 365 \n \n\n \n Outlook Live URL:https://www.pcma.org/event/beyond-the-buzzwords-building-engaging-event-experiences/ LOCATION:Online\, United States CATEGORIES:LinkedIn Live,PCMA Institute ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/01/Encore-Series-Session-3-uFpIjM.tmp_.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250131T123000 DTEND;TZID=America/New_York:20250131T133000 DTSTAMP:20260507T112959 CREATED:20250105T191221Z LAST-MODIFIED:20250131T201515Z UID:219817-1738326600-1738330200@www.pcma.org SUMMARY:Event Tech That Delivers Results Without Breaking the Bank DESCRIPTION:at \n \n \n\n\nJoin us every Friday from January 24 to February 21 for From Basics to Breakthroughs\, a LinkedIn Live series presented by Encore and the PCMA Event Leadership Institute. In just 30 minutes\, each session delivers actionable strategies and tactics from industry experts to help emerging and mid-career event professionals create impactful\, immersive\, and cost-effective events. \nIn this session\, listen to “real talk” about what event technology will drive your event effectiveness without driving up your budget. Learn about new (or often forgotten) event technology to increase the “wow” factor for your meetings and events. \n\nRegistER NOW\n\nMeet the Speakers\n\nJuan “Chuck” Perez\nWith over 19 years of experience in the events and audiovisual industry\, Juan “Chuck” Perez has established himself as a highly respected leader within Encore (formerly PSAV). Chuck’s journey with the company began as a technician\, where he honed his expertise in AV technology and event support. His dedication\, technical skills\, and commitment to delivering exceptional service led him to progressively take on greater responsibilities. \nToday\, as the Senior Director of Sales at one of Encore’s largest serviced venues\, Chuck oversees all sales operations\, working closely with clients and teams to ensure successful\, seamless events. His ability to blend deep industry knowledge with a client-focused approach has made him a valuable asset to both his clients and the Encore team. Throughout his career\, Chuck has been instrumental in driving growth\, cultivating strong client relationships\, and ensuring the highest standards of service at one of the most high-profile locations within the Encore portfolio. \nChuck’s passion for technology\, combined with his extensive experience in event solutions\, has made him a leading figure in the audiovisual services sector\, committed to helping clients create memorable experiences. \n\n\n\n\nTammy Moore\nMODERATORTammy Moore\, CMP\, CMM\, is a leader in events and education with 22+ years of experience. As Senior Director of Product Innovation at PCMA\, she drives learning initiatives that empower professionals. She holds CMP and CMM certifications. \nAt KPMG US\, Tammy led teams managing $100M+ in event spend and streamlining processes for 120 professionals. Her leadership fostered collaboration\, achieving high retention and internal mobility rates. \nTammy teaches Advanced Event Design & Strategy for the Event Leadership Institute. Recognized for strategic vision\, she has led initiatives like KPMG Lakehouse\, a $450M innovation center\, showcasing her commitment to professional growth and development. \n\n\n\n Details\n \n\n Date: \n\n \n \n Time: \n\n\n EST\n \n\n\n\n\n\nVenue: \n\n\n\n\n\n\n\n\n \n Add to calendar \n\n\n\n \n Google Calendar \n \n\n \n iCalendar \n \n\n \n Outlook 365 \n \n\n \n Outlook Live URL:https://www.pcma.org/event/event-tech-that-delivers-results-without-breaking-the-bank/ LOCATION:Online\, United States CATEGORIES:LinkedIn Live,PCMA Institute ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/01/Encore-Series-Session-2-aIJF1d.tmp_.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250130T123000 DTEND;TZID=America/New_York:20250130T133000 DTSTAMP:20260507T112959 CREATED:20250109T193026Z LAST-MODIFIED:20250130T201515Z UID:220082-1738240200-1738243800@www.pcma.org SUMMARY:State of the Industry: 2025 Business Event Trends and Forecasts  DESCRIPTION:at \n \n \n\n\nDive into the future of event planning as we explore what’s on the horizon for 2025. From the buzz around micro-events to the green revolution in event practices\, discover how shifting consumer expectations are redefining the event experience game. We’ll also unpack how AI continues to shake things up in event management. Don’t miss this chance to access game-changing insights that’ll help you align with your participants’ values\, dial up the personalization factor\, and streamline your operations. Walk away with a toolbox full of strategies to keep you ahead of the curve!  \nLearning Outcomes  \n\nUnderstand Consumer-Driven Trends: Explore how consumer behaviors\, such as the preference for personalized\, sustainable\, and intimate experiences\, are reshaping event formats and participant expectations. \n\n\nLeverage AI and Technology: Discover the expanding applications of AI in event planning\, including matchmaking\, participant engagement\, and operational optimization\, while recognizing the unique value humans bring to the process. \n\n\nAdapt to Economic Pressures: Learn strategies to navigate budget constraints\, inflation\, and staffing challenges while maintaining high-quality participant experiences. \n\n\nTriple Bottom-Line Impact: Discover how to nurture and support sustainability best practices. We’ll explore practical ways to make a real difference for people\, the environment\, and your bottom line—no matter where you are on your green journey.   \n\n\nREGISTER NOW\n\nMeet the Speakers\n\n\n\nHOST & MODERATOR\nTammy Moore\, CMP\, CMM | PCMA Event Leadership Institute\, Senior Director   \nTammy Moore\, CMP\, CMM\, is a leader in events and education with 22+ years of experience. As Senior Director of Product Innovation at PCMA\, she drives learning initiatives that empower professionals. She holds CMP and CMM certifications. \nAt KPMG US\, Tammy led teams managing $100M+ in event spend and streamlining processes for 120 professionals. Her leadership fostered collaboration\, achieving high retention and internal mobility rates. \nTammy teaches Advanced Event Design & Strategy for the Event Leadership Institute. Recognized for strategic vision\, she has led initiatives like KPMG Lakehouse\, a $450M innovation center\, showcasing her commitment to professional growth and development. \n\n\n\nDr. Aurora Benton\, Founder and Chief Change Agent\, Astrapto LLC   \nDr. Aurora Dawn Benton is Founder and Chief Change Agent of Astrapto LLC\, which exists to advance positive impact in hospitality\, events\, and travel. Her passion is to make sustainability practical and approachable for people whose main job is not sustainability\, but who have a passion to improve social and environmental performance in their operations and supply chains. Aurora loves helping people realize their potential while discovering a greater purpose for good in business. She has helped over 130 young professionals launch green teams and perform sustainable procurement audits. Her clients include World Wildlife Fund\, Sodexo Live\, Baltimore Convention Center\, Green Seal\, the Events Industry Council\, Accor\, Hilton\, and Direct Travel. She has been a thought leader and volunteer in hospitality industry organizations\, including a task force for Sustainable Events Standards and the Global Sustainable Tourism Council. Aurora has a Doctorate in Business Administration in Social Impact Management.  \n\n\n\nCaitlin Fox | Vice President and Marketing Strategist\, mdg\, A Freeman Company  \nCaitlin Fox holds the position of vice president and marketing strategist at mdg\, a top-tier marketing and public relations agency\, specializing in audience acquisition. With her team\, she crafts effective solutions that boost event attendance and exhibitor participation for leading events in various categories. Armed with two Master of Business Administration degrees in Marketing and International Business\, she frequently shares her expertise at industry events and has played a crucial role in driving and managing the agency’s ongoing success.  \n\n\n\nMichelle Russell | Editor in Chief\, PCMA  \nMichelle Russell has been the editor in chief of PCMA Convene since 2003\, where she continues to lead a team of talented editors and writers to produce award-winning content across various platforms\, with the goal of sharing knowledge with — and inspiring — the global business events professional community.   \n\n\n\nVeemal Gungadin | Founder and CEO of Gevme  \nVeemal Gungadin is the founder & CEO of Gevme\, a modern omnichannel event platform headquartered in Singapore. He graduated from the National University of Singapore in 2003 with a Bachelor in Computing. \nAt Gevme\, Veemal leads product vision and strategy\, powering thousands of organizations and hundreds of thousands of events annually. \nHis innovations include Spark\, an AI event concierge boosting event professionals’ productivity. \nVeemal serves on the Board of Directors at PCMA and as VP of Digital & Innovation at SACEOS\, driving digital transformation for Singapore’s events industry. \n\n\n\n\n Details\n \n\n Date: \n\n \n \n Time: \n\n\n EST\n \n\n\n\n\n\n\n\n\n \n Add to calendar \n\n\n\n \n Google Calendar \n \n\n \n iCalendar \n \n\n \n Outlook 365 \n \n\n \n Outlook Live URL:https://www.pcma.org/event/state-of-the-industry-2025-business-event-trends-and-forecasts/ LOCATION:Zoom CATEGORIES:PCMA Institute ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/01/State-of-the-Industry-Webinar-1-eYq3FO.tmp_.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250124T123000 DTEND;TZID=America/New_York:20250124T133000 DTSTAMP:20260507T112959 CREATED:20250104T213542Z LAST-MODIFIED:20250124T193950Z UID:219791-1737721800-1737725400@www.pcma.org SUMMARY:Behind the Scenes: Production Secrets Every Planner Should Know DESCRIPTION:at \n \n \n\n\nJoin us every Friday from January 24 to February 21 for From Basics to Breakthroughs\, a LinkedIn Live series presented by Encore and the PCMA Event Leadership Institute. In just 30 minutes\, each session delivers actionable strategies and tactics from industry experts to help emerging and mid-career event professionals create impactful\, immersive\, and cost-effective events. \nThis session is a great start for those new to working with a production team for general sessions as well as pros looking for insider tips\, tricks and a refresher on “production-speak.” \n\nRegister Now\n\nMeet the Speakers\n\n\n\nJohanna Walsh\nAs the Vice President of Event Production\, Johanna brings 20 years of experience leading complex events from Davos to Dreamforce. Passionate about production\, she ensures her team has the tools to make the process of planning your event as flawless as the end result. \nJohanna is an experienced leader of cross functional event teams with an entrepreneurial spirit and proven ability to drive multi-year\, fast-paced programs from start to finish. She specializes in strategic planning\, flawless execution\, and developing solutions for complex operational challenges. She resides in Cincinnati\, Ohio with her mini–schnauzer Romeo and recently received her MBA from Georgetown University. \n\n\n\n\nTammy Moore\nMODERATORTammy Moore\, CMP\, CMM\, is a leader in events and education with 22+ years of experience. As Senior Director of Product Innovation at PCMA\, she drives learning initiatives that empower professionals. She holds CMP and CMM certifications. \nAt KPMG US\, Tammy led teams managing $100M+ in event spend and streamlining processes for 120 professionals. Her leadership fostered collaboration\, achieving high retention and internal mobility rates. \nTammy teaches Advanced Event Design & Strategy for the Event Leadership Institute. Recognized for strategic vision\, she has led initiatives like KPMG Lakehouse\, a $450M innovation center\, showcasing her commitment to professional growth and development. \n\n\n\n Details\n \n\n Date: \n\n \n \n Time: \n\n\n EST\n \n\n\n\n\n\nVenue: \n\n\n\n\n\n\n\n\n \n Add to calendar \n\n\n\n \n Google Calendar \n \n\n \n iCalendar \n \n\n \n Outlook 365 \n \n\n \n Outlook Live URL:https://www.pcma.org/event/behind-the-scenes-production-secrets-every-planner-should-know-2/ LOCATION:Online\, United States CATEGORIES:Industry Calendar,LinkedIn Live,PCMA Institute ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/01/Encore_Series_S1-RUeYZ9.tmp_.png END:VEVENT END:VCALENDAR