[Au] Staff report
Since 1997, Oracle’s flagship annual convention, OpenWorld, has gathered technology and business leaders in San Francisco, drawing more than 50,000 people. But, in what the company says is a move to reflect its global customer base, the software giant has launched a series of regional events. Next week, the first Oracle OpenWorld Asia will take place in Singapore.
Sotis Dramalis, Oracle’s head of marketing, Japan and Asia Pacific, said the event “reflects Oracle’s global events strategy.”
“In the past,” he said, “we’ve held a number of software-specific events, developer conferences, and events for business users across the APAC region, but we didn’t have an event that integrated all these elements into one cohesive experience for customers.
“Historically, OpenWorld in the U.S. has served this purpose, but this year, we’re bringing it to the regions with events in London, Dubai , [both of which were already held] and Singapore,” he said
Getting people to travel all the way to the U.S.” is tricky,” he said, “especially since our customer focus in the APAC region is the public sector and SMEs. It’s not just the financial commitment, it’s also the time.”
Sessions at the two-day event, being held 26-27 March at the Marina Bay Sands, range from the future of work to emerging technologies; some 5,000 people are expected to attend.