North American Student Competition

The Business Events Industry Student Challenge engages competing teams on their knowledge and understanding of the industry to create and propose a successful event. The goal of this challenge is to have a proposal for a meeting, incentive trip, exhibition, tradeshow, consumer show, convention, conference, congress or product launch.


2018 theme: Data Security

The teams may choose to focus on any of the following clusters in relation to the competition’s parameters:

  • Media & Digital Content
  • Hybrid Events and Broadcasting
  • Blockchain
  • Wearables
  • Mobile Apps
  • Mobile Check-In
  • Financial and Professional Services
  • Transportation
  • Piracy
  • Phishing

Students will be prejudged based on their proposals. The panel of judges will score the proposals, narrowing them down to the top five. The top five teams will then be invited to present their final proposal, virtually via Zoom, to the panel; this will include a 5-minute Pitch Presentation and a 5-10 minute Q&A session. These presentations will be rebroadcast to the general public.

The winning team will then be awarded a fully sponsored trip to attend the Convening Leaders and invited to present their pitch at PCMA University.


August 6thRegistration Opens
October 15th – Deadline for submission of proposals
November 9th – Judging concludes. Finalists are announced.
November 29th – Virtual presentation to judges and audience. Winner announced immediately following.
December 3rd – Webinar broadcast to PCMA’s Global Audience 
January 6th – Winning team presents at 2019 PCMA Convening Leaders

2018 Competition Recording




Derrick M. Johnson II, CMP, DES
Senior Director of Meetings, The Council of Insurance Agents & Brokers


Sherrif Karamat, CAE
President and CEO, PCMA


Eduardo Chaillo, CMP, CMM, CASE
CEO, Global Meetings and Tourism Specialists LLC


Kati S. Quigley, CMP
Senior Director – Partner Marketing, Microsoft Corporation


Angie Ranalli, CMP
Vice President of Sales – Midwest Region, San Diego Tourism Authority


Carol Krugman, MEd, CMP, CMM
Partner, Krugman Maller LLC

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