Crisis Management Guide
A new study shows that members of the Millennial generation are guarding their money more closely than ever before when it comes to eating out. As planners work to attract more twentysomethings to meetings and events, understanding how the recession has impacted this generation is a crucial component of understanding how to inspire them to register for events.
Find out what executives at the National Restaurant Association have to say about Millennials spending less time and less money at restaurants in this USA Today article.
To learn more about what matters to Millennials, download the findings from the PCMA Education Foundation research here.
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