To make virtual trade shows and exhibit halls work, exhibitions industry practitioners have found that you have to rethink the physical experience — and embrace tech tools that entice attendees to connect with suppliers.
Cover illustration by SHOUTdigital edition print edition
How the Accessible Yoga Conference Took ‘Oms’ Online
Nonprofit Accessible Yoga transitions its in-person event to a virtual one, tripling the number of educational sessions to 100 hours that could be viewed on demand over three months.
Making Virtual and Hybrid Events Look Like TV
Long Beach’s director of creative initiatives, Tra Jones, said the brand-new role is designed to bring live events into the convention center while elevating the experience for those watching online.
Experimenting With Virtual Reality
‘Co-presence’ is starting to find its way into virtual exhibition halls. Organizers of the Morningstar Investment Conference (MIC) offered a virtual reality experience for exhibitors and meeting participants at their fall digital event.
Beyond Hybrid: Repackaging Your Conference Content
Over the past year, industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. Agreed, says Velvet Chainsaw’s Dave Lutz, but in order to be successful, meetings of the future also will need to embrace the tenets of strategic product management.
In a Career of Firsts, Yet Another for Events Industry Pioneer Carol Wallace
Carol Wallace, recipient of the inaugural PCMA Groundbreakers Award, talks about her 35-year career that included 24 years as president and CEO of the San Diego Convention Center Corporation.
Why Interest in Virtual Events Is Waning — and What to Do About It
With Zoom fatigue plaguing attendees and lack of engagement scaring off sponsors of digital events, it’s time to step up your virtual game.
What Do Health-Care Practitioners Want From Virtual Events?
A new study from Kenes Group finds that high-quality content rules, but engagement, duration, and accessibility are also key.