February 2021

Cover illustration by SHOUT

digital edition print edition

With Digital Events, All the World’s a Stage

The ancient Greeks used theater to deal with trauma in their communities. Digital technology — through groups like Theater of War Productions — is connecting modern audiences for the same purpose.

BY Barbara Palmer February 3, 2021

Getting Comfortable With Uncertainty

Not being sure about future plans is something Convene editor in chief Michelle Russell has come to embrace during the COVID-19 pandemic. 

BY Michelle Russell February 2, 2021

What Business Events Pros Learned in 2020

As we roll into the second month of 2021, event organizers reflect on what 2020 taught them and how they’ll be moving forward.

BY Bob James February 2, 2021

Modeling Healthy Behavior for In-Person Events

When the Global Wellness Summit hosted a four-day hybrid event in Palm Beach, Florida, serving as an example for how in-person events can be conducted safely was a key goal.

BY Casey Gale February 2, 2021

How the Accessible Yoga Conference Took ‘Oms’ Online

Nonprofit Accessible Yoga transitions its in-person event to a virtual one, tripling the number of educational sessions to 100 hours that could be viewed on demand over three months.

BY Casey Gale February 2, 2021

What Event Tech to Watch in 2021

Convene asked technology experts and event professionals what event tech and tech companies they expect to make a splash in the business event tech space in 2021.

BY Convene Editors February 1, 2021

Making Virtual and Hybrid Events Look Like TV

Long Beach’s director of creative initiatives, Tra Jones, said the brand-new role is designed to bring live events into the convention center while elevating the experience for those watching online.

BY Casey Gale January 28, 2021

We Never Fail

Convening Leaders reinforced our industry’s remarkable resilience — and our tremendous responsibility to spearhead economic and social recovery, writes PCMA President & CEO Sherrif Karamat.

BY Sherrif Karamat January 25, 2021

Experimenting With Virtual Reality

‘Co-presence’ is starting to find its way into virtual exhibition halls. Organizers of the Morningstar Investment Conference (MIC) offered a virtual reality experience for exhibitors and meeting participants at their fall digital event.

BY Barbara Palmer January 25, 2021

Beyond Hybrid: Repackaging Your Conference Content

Over the past year, industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. Agreed, says Velvet Chainsaw’s Dave Lutz, but in order to be successful, meetings of the future also will need to embrace the tenets of strategic product management.

BY Dave Lutz, CMP January 25, 2021

Sensory Space: Montreal’s OASIS immersion

Newly opened space at the Palais de congrès de Montréal immerses participants in color, sound, and light.

BY Barbara Palmer January 18, 2021

In a Career of Firsts, Yet Another for Events Industry Pioneer Carol Wallace

Carol Wallace, recipient of the inaugural PCMA Groundbreakers Award, talks about her 35-year career that included 24 years as president and CEO of the San Diego Convention Center Corporation.

BY Michelle Russell January 17, 2021

Hospitality Helping Hands Has Far Reach

A small group of Convening Leaders participants made a positive impact on a tiny village in Uganda while flexing their creative muscles on screen.

BY David McMillin January 13, 2021

Cleaning up Event Sludge

You want people to register for your event, but are you unintentionally creating friction in marketing efforts, website, and registration process? Here’s how to simplify things.

BY Kimberly Hardcastle-Geddes December 18, 2020

Why Interest in Virtual Events Is Waning — and What to Do About It

With Zoom fatigue plaguing attendees and lack of engagement scaring off sponsors of digital events, it’s time to step up your virtual game.

BY Don Neal December 11, 2020

What Do Health-Care Practitioners Want From Virtual Events?

A new study from Kenes Group finds that high-quality content rules, but engagement, duration, and accessibility are also key.

BY Jennifer N. Dienst October 12, 2020