May 2018

Cover illustration by Selman Design

digital edition

Behind the Scenes: Diversity, Inclusion, and Intersectionality

How can we distinguish between those three goals for the best possible outcome at business events?

BY Michelle Russell May 1, 2018

Looking Ahead: 100 Days and Counting

I’ve passed my first milestone as PCMA CEO, and see our work to move the business-events industry forward around the world taking shape.

May 1, 2018

Derrick Johnson on Continuous Professional Development

‘Technology is changing our jobs, industry, and world. Take time to read, think, and reflect on these changes.’

BY Jasmine Zhu May 1, 2018

Why A Popular Tech Gathering Is Heading to Canada

The role that conversations about border walls, travel bans, and economic nationalism in the U.S. played in the decision to move the Collision conference north of the border.

BY David McMillin May 1, 2018

How a Multi-Hub Digital Hub Kept the Human Touch

A global pharmaceutical company introduced a new product to hundreds of physicians in Spain in 18 locations at once using an interactive digital format.

May 1, 2018

The Good News About Procrastination

According to author Adam Grant, procrastination is a normal part of the creative process.

BY Convene Editors May 1, 2018

A Night at the Museum

To mark an important milestone — welcoming Rijksmuseum’s 10 millionth patron — museum leaders turned to event-organizing company Xsaga. The goal? Generating free publicity in a cost-effective way.

BY Michelle Russell May 1, 2018

How to Tackle Big Issues at Small Meetings

At the Wingspread Conference Center, the Johnson Foundation hosts intimate meetings that make a big difference. (The idea for NPR was hatched here.) What’s the secret?

May 1, 2018

A Conference That’s Sold on the Benefits of Public Markets

The 10th International Public Markets Conference will bring attendees together around the myriad benefits that developing and preserving public markets brings to communitities.

BY Casey Gale May 1, 2018

How Singaporean Students Are Leading the Business-Events Industry

At PCMA’s Convening Leaders 2018, Singaporean students took the stage to propose inclusivity-centered event concepts.

BY Casey Gale May 1, 2018

Convene Survey: What You Like — and Don’t Like — About Business Travel

According to our recent survey, three-quarters of event professionals like traveling for work more than they dislike it. But it’s still not all fun and games.

BY Michelle Russell May 1, 2018

Does Your Meeting Really Need an App?

One conference and trade-show company has scrapped its app in favor of an enhanced website, and is able to capture more data as a result.

BY Michelle R. Davis May 1, 2018

Are You Designing for Goosebumps?

Two design-thinking experts talk about an evolving model for high-impact events.

BY Barbara Palmer May 1, 2018

A Teachable Moment for Implicit-Bias Training

Attorney Paulette Brown is a pioneer in training professionals to recognize implicit bias, and working to make sure that everyone has a seat at the table.

BY Michelle Russell April 17, 2018

Peter Sheahan on “Deselection,” and Taking the Long View

Business-development expert Peter Sheahan knows what we’re up against: We’re expected to manage increasingly complex business challenges with fewer resources while propelling growth. He has some ideas about that, which he’ll be sharing at PCMA’s Education Conference.

BY David McMillin April 13, 2018