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Leveraging Your Program’s Engagement Strategy to Reach Your ROI Potential

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The value of telling your story is critical in today’s organization. This session shares McDonald’s success story of taking their SMM program to the next level. You’ll see how they did it through the development of an attendee engagement program.

Please fill out the form below after listening to the podcast to obtain your CE credit.


PCMA is an Approved CAE Provider & CMP Preferred Vendor.

Information

  • Duration: 00:47:57
  • Date: 09/29/2016
  • Speakers:
         
         

CMP Certification

  • EIC Status: Approved
  • CMP-IS Domain: A. Strategic Planning
  • Clock Hours: 1.0
Rebecca SchingelLeveraging Your Program’s Engagement Strategy to Reach Your ROI Potential

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