Leveraging Your Program’s Engagement Strategy to Reach Your ROI Potential

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The value of telling your story is critical in today’s organization. This session shares McDonald’s success story of taking their SMM program to the next level. You’ll see how they did it through the development of an attendee engagement program.

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PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 00:47:57
  • Date: 09/29/2016
  • Speakers:

CMP Certification

  • EIC Status: Approved
  • CMP-IS Domain: A. Strategic Planning
  • Clock Hours: 1.0