Industry Content & Media

Kevin Hinton Joins MYB as Executive Vice President of Strategy


Minding Your Business (MYB) has hired Kevin Hinton, MBA, in the role of executive vice president of strategy. This newly created position will continue to build MYB’s capabilities in data-driven strategy for associations, destination marketing organizations, and hospitality industry members, according to the firm’s press release. In this role, Hinton will serve as a client project strategist while also leading the strategic services team to discover and adopt forward-thinking, innovative approaches that will drive long-term success for clients.

Hinton was most recently CEO of the Society for Incentive Travel Excellence (SITE). He has also served as CEO of hinton+grusich; executive vice president of Associated Luxury Hotels International (ALHI), and was MPI’s chairman of the International Board of Directors

According to the release, Hinton said he is excited to hit the ground running. “I have always enjoyed strategy work, especially when it comes to aligning teams around the key questions of what success looks like, what business they do, and who they serve,” he said in the release. “I am grateful to be here and to be part of work that has a lasting impact on people and organizations.”

MYB CEO Max Suzenaar said: “We are excited to add a fresh perspective and level of experience to our team. We know Kevin will bring new ideas, energy, relationships and perspective on what the possibilities can be for MYB clients.”

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