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DTSTART;TZID=America/Los_Angeles:20260510T143000
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UID:249487-1778423400-1778580000@www.pcma.org
SUMMARY:PCMA NCC L.E.A.P. 2026
DESCRIPTION:L.E.A.P. is a day of advanced-level learning comprised of high-impact sessions that provide attendees the opportunity to Learn\, Engage\, Act and Participate through creative outlets under the guidance of thought leaders. \nOur theme this year is Advocacy in Action: Empowering Yourself and the Meetings Industry. Attendees will learn practical tools and strategies to advocate effectively and foster empowerment within themselves\, their teams and the industry. \nAttention Suppliers!\nInterested in showcasing your products or services to attendees throughout the event? Email us to learn all of the benefits of becoming a Table Sponsor. \nWhy Sponsor – Click Here \nVenue/Hotel Information\nCaesars Republic Lake Tahoe\n18 US-50 Stateline\nLake Tahoe\, NV 89449\n775-588-6611 \nRoom Block Details – PCMA NCC LEAP 2026 \n \nTransportation\nNeed Help Getting There? We Have Options! \nSunday\, 5/1012:00pm – San Francisco – Market Street between Steuart and Spear Street2:00pm – Sacramento Arden Fair Mall – Bus stop along Arden Way4:00pm – Approximate arrival at Caesar’s \nTuesday\, 5/121:00pm – Departure from Caesar’s Republic \n*Register for your ride through the registration system \nKeynotes\n \nPrincess Castleberry \nAI-Ready Leadership©: Leading with Discipline in the Age of Intelligent Systems \nThe meetings and events industry is being reshaped by AI — and the professionals who thrive will be the ones who can walk into a room with their CTO\, their legal team\, or their procurement director and advocate for how AI gets deployed\, governed\, and used at scale. \nThis isn’t a session about whether AI belongs in your workflow. It’s already there. This keynote helps event professionals build the strategic literacy to lead that conversation—inside their organizations and across their industry. \nGenerative\, predictive\, and agentic systems each operate differently\, produce different outcomes\, and carry different risks. Knowing the distinction is no longer optional for leaders who design experiences\, manage vendors\, drive ROI\, and protect organizational trust at enterprise scale. When deployed with discipline\, AI doesn’t just accelerate execution — it absorbs the operational load that depletes your team’s capacity and fuels burnout. \nThe differentiator is no longer access to AI. It is leadership discipline — knowing which system to deploy\, when human judgment must take the lead\, and how to build workflows your teams can execute with confidence. \nActionable Takeaways \n\nDistinguish between Generative\, Predictive\, and Agentic AI — including major models\, platforms\, and high-impact use cases most relevant to event professionals\nIdentify where each AI type creates the greatest leverage in event design\, stakeholder communication\, vendor management\, and post-event analytics\nWalk away with the language and framework to advocate for AI-integrated workflows with internal stakeholders — including IT\, Legal\, Risk\, and Finance\nLeave with a decision lens for evaluating which AI tools belong in your team’s workflow and which ones introduce risk you aren’t ready to govern\n\n\n\nTiffany Rose Goodyear\n\nEvent Design for all 5 Senses \nDesigning events through the lens of all five senses—sight\, sound\, touch\, taste\, and smell—creates immersive\, emotionally resonant experiences that leave a lasting impression. Our bodies take in the world through these sensory receptors\, yet traditional event design often neglects one or more of them. By intentionally engaging each sense\, we can create environments that are not only more memorable and meaningful\, but also more inclusive of different bodies and ways of experiencing the world. \nThis session invites you to rethink how the body interacts with space. You’ll explore what sensory design really means\, why it matters\, and how to practically apply it—starting with the emotional tone you want your guests to feel. From visual storytelling and ambient soundscapes to textural details\, food and beverage\, and scent as a powerful emotional anchor\, you’ll learn how to elevate your events and experiences with intention. \nTakeaways: \n\nUnderstand the importance of designing for all five senses and how it shapes memory and connection.\nLearn how the body processes sensory input in events\, and how to design with the body in mind.\nExplore how each sense contributes to emotional tone and attendee engagement:\n\nSight through lighting\, color\, and layout\nSound via music\, ambient noise\, or live elements\nTouch through texture\, material\, and physical comfort\nTaste via curated food and drink that ties into the experience\nSmell as a subtle but powerful trigger for emotion and memory\n\n\nStart with emotion: Identify how you want guests to feel and use the senses to build that emotional arc.\nGain practical tips and low-barrier ideas to start designing more inclusive\, multi-sensory events.\nExperience it live: Participate in a shared scent moment to deepen your understanding of olfaction’s impact\n\n\nMory Fontanez  \nLEADING WITHOUT SELF-ABANDONMENT \nSelf-trust in high-pressure\, service-first cultures. \nAfter two decades advising Fortune 500 executives\, founders\, and public figures through high-stakes decisions\, reputational crises\, and leadership transitions\, Mory Fontanez has seen the same pattern repeat: the greatest failures rarely come from a lack of strategy. They come from people ignoring what they already know. \nFor decades\, service professionals have been taught that excellence means endless availability\, emotional labor\, and silence around misalignment. This mindset creates high performers who are deeply disconnected from themselves. Mory reframes service as something far more powerful: personal authority\, honest leadership\, and trust in the part of you that already knows. The strongest leadership is not built through self-abandonment. It is built through self-trust. \nActionable Takeaways \n\nYour fear voice is not the answer. Learn to discern fear-based decision making from intuitive wisdom.\nStop confusing accommodation with leadership. Pleasing everyone is not strategy\, it’s often fear dressed up as professionalism.\nReplace performance with personal authority. The strongest client relationships are built on honesty\, standards\, and trust\, not over-functioning and over-explaining.\nTrust the part of you that already knows.  Learn how to turn those small gut feelings into decisive action.\n\nAgenda\n\n\n\n\nTime\nEvent\n\n\nSunday \nMay 10\n12:00pm\nDepart from San Francisco (Near Ferry Building) and drops off at Caesars Republic\n\n\n2:00pm\nDepart from Sacramento (Arden Mall) and drops off at Caesars Republic\n\n\n12:00-3:00pm\nSponsor setup\n\n\n12:00-5:00pm\nRegistration\n\n\n4:00-5:00pm\nHosted Buyer Tour\n\n\n5:00-6:30pm\nWelcome Reception at Wolf by Vanderpump\n\n\n9:00-11:00pm\nKaraoke After-Party\n\n\n  \n \n\n\n\nMondayMay 11\n7:00-7:45am\nBODY PUMP \nStart your day with an energizing full‑body strength workout designed to build endurance and boost your mood. This Body Pump session uses simple\, repetitive movements set to upbeat pacing to target all major muscle groups in a safe\, accessible way. It’s a great option for all fitness levels and a refreshing way to kick off the conference with focus and momentum.\n\n\n8:00-9:00am\nBreakfast\n\n\n8:00-9:00am\nRegistration\n\n\nAll Day\nACT – Community Service:Donate Journals & Pens for Tahoe Family Solutions.\n\n\nAll Day\nWork Zone\n\n\n9:00-9:15AM\nOpening remarks\n\n\n9:15-10:30am\nLEARN: Opening Keynote AI-Ready Leadership©: Leading with Discipline in the Age of Intelligent Systems | Princess Castleberry\n\n\n10:30-11:00am\nWellness Break\n\n\n11:00-11:45am\nBreakout #1: \nEDUCATE – AI Won’t Replace You. Bad Process Will | Anna Sun \nThe real threat to event professionals isn’t AI. It’s the 8-hour sourcing days\, the 50-page proposals no one has time to read\, and the meeting spend that never makes it into a single report.In this session\, Anna Sun – MIT computer science graduate and co-founder of Nowadays\, which has supported corporate events for clients like Amazon\, Google\, and BlackRock – cuts through the hype and gets specific: where AI is already replacing the worst parts of planning\, where it’s making planners dramatically more effective\, and where human judgment still wins every time.What you’ll walk away with: \n\nReal-world prompts Anna uses in her own work – from space planning to communications\, research\, scheduling\, and more\nWorkflow demonstrations showing where AI naturally fits into the planning cycle before\, during\, and after an event\nA practical breakdown of AI platforms and which tools actually align with your role\, team\, or organization\nA mindset shift: how to redesign your processes so AI becomes a strategic advantage rather than an overwhelming new technology\nReal examples from enterprise meeting programs on savings\, speed\, and visibility – with cross-industry takeaways for planners\, suppliers\, and partners alike\n\nBuilt for professionals who want to work smarter\, reduce friction\, and future-proof their approach – without losing the human expertise that makes events exceptional.\n\n\n11:00-11:45am\nBreakout #2:\nMeetings That Matter: Destination Stewardship and the Future of Events atLake Tahoe | Nettie PardueWhen your conference comes to Lake Tahoe\, you’re not just booking a venue — you’restepping into one of the most beloved and ecologically fragile destinations in North America.And with that privilege comes responsibility.This session introduces meeting and event professionals to the growing movement ofdestination stewardship\, and why it matters deeply to the future of the meetings industry. UsingLake Tahoe as a living case study\, Nettie Pardue — Managing Director of the Lake TahoeDestination Stewardship Council — will walk attendees through the regions collaborative\,community-driven Destination Stewardship Plan: a framework built around four strategic pillarsdesigned to ensure that tourism and recreation strengthen\, rather than strain\, the places welove to gather.The COVID-19 pandemic accelerated a reckoning already underway. As visitor pressure surgedat iconic destinations\, communities pushed back — demanding that tourism dollars\, eventfootprints\, and visitor behaviors align with local values and environmental realities. For PCMAmembers\, this is both a challenge and an extraordinary opportunity to lead. Meeting planners\,CVBs\, and hospitality professionals are uniquely positioned to shape how groups show up in adestination: before\, during\, and after an event. \nAttendees will leave with a clearer understanding of what destination stewardship means inpractice\, how the Lake Tahoe model can inform their own planning processes\, and concretestrategies for making their events part of the solution — from procurement and transportation toattendee engagement and community investment. \nLearning Objectives \nBy the end of this session\, participants will be able to:● Define destination stewardship and articulate why it is becoming a core competency formeeting professionals● Describe the Lake Tahoe Destination Stewardship Plan and its four strategic pillars● Identify at least three actionable ways to integrate stewardship principles into their eventplanning and site selection processes● Understand how meeting professionals can serve as destination champions andambassadors for the communities that host them\n\n\n11:00-11:45am\nBreakout #3:\nPARTICIPATE – Crafting Flavor With a Bay Area Legend \nDiscover the art and creativity behind modern beverage design in this intimate\, hands‑on breakout led by Caesars Entertainment’s in‑house master bartender\, a 20‑year industry veteran whose career has shaped some of the Bay Area’s most celebrated hospitality spots. \nIn this small‑group session (limited to just 10 participants per class)\, attendees will explore how professional mixologists think about balance\, flavor\, and presentation while creating two signature\, event‑ready drinks. It’s an engaging\, sensory experience designed to spark inspiration\, deepen appreciation for the craft\, and offer a memorable break from traditional conference learning. \nPerfect for anyone who loves great hospitality\, wants a behind‑the‑scenes look at expert technique\, or simply enjoys a creative\, social session with fellow attendees. \n\n\n\n11:00-11:45am\nBreakout #4:\nPARTICIPATE – Sound BathStep away from the pace of the conference and settle into 45 minutes of deep\, restorative calm. Divine Rest is a guided experience that blends gentle body relaxation with immersive sound designed to quiet the mind and reset the nervous system. Participants will be invited to settle comfortably\, release tension\, and allow waves of sound to create a sense of spaciousness and ease.This session is ideal for anyone needing a mental reset\, a moment of grounding\, or a peaceful pause between a full day of learning and connection.\n\n\n12:00-1:00pm\nNetworking Lunch\n\n\n1:00-1:45pm\nBreakout #1: \nEDUCATE – AI Won’t Replace You. Bad Process Will | Anna Sun \nThe real threat to event professionals isn’t AI. It’s the 8-hour sourcing days\, the 50-page proposals no one has time to read\, and the meeting spend that never makes it into a single report. \nIn this session\, Anna Sun – MIT computer science graduate and co-founder of Nowadays\, which has supported corporate events for clients like Amazon\, Google\, and BlackRock – cuts through the hype and gets specific: where AI is already replacing the worst parts of planning\, where it’s making planners dramatically more effective\, and where human judgment still wins every time. \nWhat you’ll walk away with: \n\nReal-world prompts Anna uses in her own work – from space planning to communications\, research\, scheduling\, and more\nWorkflow demonstrations showing where AI naturally fits into the planning cycle before\, during\, and after an event\nA practical breakdown of AI platforms and which tools actually align with your role\, team\, or organization\nA mindset shift: how to redesign your processes so AI becomes a strategic advantage rather than an overwhelming new technology\nReal examples from enterprise meeting programs on savings\, speed\, and visibility – with cross-industry takeaways for planners\, suppliers\, and partners alike\n\nBuilt for professionals who want to work smarter\, reduce friction\, and future-proof their approach – without losing the human expertise that makes events exceptional. \n\n\n\n1:00-1:45pm\nBreakout #2:\nMeetings That Matter: Destination Stewardship and the Future of Events atLake Tahoe | Nettie PardueWhen your conference comes to Lake Tahoe\, you’re not just booking a venue — you’restepping into one of the most beloved and ecologically fragile destinations in North America.And with that privilege comes responsibility.This session introduces meeting and event professionals to the growing movement ofdestination stewardship\, and why it matters deeply to the future of the meetings industry. UsingLake Tahoe as a living case study\, Nettie Pardue — Managing Director of the Lake TahoeDestination Stewardship Council — will walk attendees through the regions collaborative\,community-driven Destination Stewardship Plan: a framework built around four strategic pillarsdesigned to ensure that tourism and recreation strengthen\, rather than strain\, the places welove to gather.The COVID-19 pandemic accelerated a reckoning already underway. As visitor pressure surgedat iconic destinations\, communities pushed back — demanding that tourism dollars\, eventfootprints\, and visitor behaviors align with local values and environmental realities. For PCMAmembers\, this is both a challenge and an extraordinary opportunity to lead. Meeting planners\,CVBs\, and hospitality professionals are uniquely positioned to shape how groups show up in adestination: before\, during\, and after an event. \nAttendees will leave with a clearer understanding of what destination stewardship means inpractice\, how the Lake Tahoe model can inform their own planning processes\, and concretestrategies for making their events part of the solution — from procurement and transportation toattendee engagement and community investment. \nLearning Objectives \nBy the end of this session\, participants will be able to:● Define destination stewardship and articulate why it is becoming a core competency formeeting professionals● Describe the Lake Tahoe Destination Stewardship Plan and its four strategic pillars● Identify at least three actionable ways to integrate stewardship principles into their eventplanning and site selection processes● Understand how meeting professionals can serve as destination champions andambassadors for the communities that host them\n\n\n1:00-1:45pm\nBreakout #3:\nPARTICIPATE – Crafting Flavor With a Bay Area Legend \nDiscover the art and creativity behind modern beverage design in this intimate\, hands‑on breakout led by Caesars Entertainment’s in‑house master bartender\, a 20‑year industry veteran whose career has shaped some of the Bay Area’s most celebrated hospitality spots. \nIn this small‑group session (limited to just 10 participants per class)\, attendees will explore how professional mixologists think about balance\, flavor\, and presentation while creating two signature\, event‑ready drinks. It’s an engaging\, sensory experience designed to spark inspiration\, deepen appreciation for the craft\, and offer a memorable break from traditional conference learning. \nPerfect for anyone who loves great hospitality\, wants a behind‑the‑scenes look at expert technique\, or simply enjoys a creative\, social session with fellow attendees. \n\n\n\n1:00-1:45pm\nBreakout #4:\nPARTICIPATE – Yoga AsanaAfter hours of sitting in sessions\, this 45‑minute yoga asana practice offers a welcome chance to move\, stretch\, and re‑energize. Designed for all levels\, the class focuses on gentle\, accessible postures that support circulation\, aid digestion after lunch\, and help release the stiffness that builds up during long conference days.Participants will leave feeling refreshed\, centered\, and ready to re‑engage with the afternoon programming with renewed clarity and comfort.\n\n\n1:45-2:00pm\nWellness Break\n\n\n2:00-2:50pm\nLEARN – Event Design for Five Senses | Tiffany Rose Goodyear\n\n\n3:00-4:00pm\nPARTICIPATE – Industry Crossroads: What’s Now and What’s Next for Meetings & Events \nModerated by David Stevens\nSara McGinness | EventWorks Informa\nKarie Hall | Caesars Republic Lake Tahoe\nAnna Sun | Nowadays\nHasaan Azam | Reno-Tahoe Airport Authority \nThe meetings and events industry is transforming faster than ever\, and no single sector can navigate that change alone. This session brings together four influential voices—from hotels\, event planning\, travel\, and AI—to explore how shifting attendee expectations\, technology advancements\, and travel patterns are reshaping the way we design and deliver events. \nAs a special highlight\, attendees will also hear firsthand insights from Karie Hall\, SVP & General Manager of Caesars Republic Lake Tahoe\, who will share the behind‑the‑scenes story of the property’s recent rebranding and the transformation from Harveys Lake Tahoe to Caesars Republic Lake Tahoe. \nPanelists will share real‑world observations\, challenges\, and predictions\, offering a 360‑degree view of where the industry is headed and how to stay ahead of the curve.\n\n\n4:00-4:10pm\nClosing Remarks\n\n\n4:00-5:00pm\nFlex Time\n\n\n5:00-9:00pm\nReception & Dinner at Tahoe Blue Event Center\n\n\n\n  \n \n\n\n\nTuesday \nMay 12\n7:00-7:45am\nSunrise Walk\n\n\nAll Day\nACT – Community Service: \nDonate Journals & Pens for Tahoe Family Solutions.\n\n\n8:30-9:30am\nWorking Breakfast\n\n\n9:00-10:00am\nLEARN – Closing Keynote\nLeading Without Self-Abandonment | Mory Fontanez \n\n\n10:00-10:30am\nClosing Remarks/Farewell\n\n\n10:30-12:00pm\nPARTICIPATE – Destination Site Visits:\n1) Coachman\n2) Golden Nugget\n3) Margaritaville\n\n\n1:00pm\nDeparting Shuttle from Caesar’s Republic back to SF/Sacramento\n\n\n\nFees\nPCMA/CEMA Planner Member: $125\nPCMA/CEMA Planner Non-Member: $175\nPCMA/CEMA Partner Member: $150\nPCMA/CEMA Partner Non-Member: $225\nPCMA/CEMA Student: $75
URL:https://www.pcma.org/event/pcma-ncc-l-e-a-p-2026/
LOCATION:Caesars Republic\, Highway 50 at Stateline Ave\, Lake Tahoe\, NV\, 98449\, United States
CATEGORIES:• Education,• Networking,• Northern California,Chapters,Featured,Industry Calendar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20260511T150000
DTEND;TZID=America/Denver:20260511T180000
DTSTAMP:20260615T075929
CREATED:20260302T220046Z
LAST-MODIFIED:20260511T231510Z
UID:250121-1778511600-1778522400@www.pcma.org
SUMMARY:Utah\, we are coming for you! One Day\, Two Events!
DESCRIPTION:RMPCMA On the Road to Future Opportunity: Shaping Utah’s Ever Evolving Landscape through\nGrowth\, Travel & Economic Vitality\nAs Utah navigates an era of economic uncertainty\, shifting travel patterns\, and unprecedented global opportunity\, collaboration across regions has never been more critical. On the Road to Opportunity brings together leaders and representatives from Utah Valley\, Salt Lake City\, and Park City for a forward‑looking discussion on how each destination is sustaining momentum today—while strategically preparing for what’s next. \n This dynamic conversation will explore the initiatives currently driving development\, resilience\, and visitation across the Wasatch Front and mountain communities\, from infrastructure investments and destination branding to workforce readiness and visitor experience innovation. Panelists will share how their regions are adapting to changing economic conditions and traveler expectations to keep growth moving forward without losing the character and quality of life that define Utah. \nLooking ahead\, the discussion will turn to the future—examining how Utah can collectively elevate its global profile\, attract increased international travel\, and leverage long-term opportunities tied to major world events. Special focus will be placed on regional collaboration and readiness as the state prepares to welcome the world for the 2034 Winter Olympics\, ensuring that today’s decisions create lasting benefits for residents\, businesses\, and visitors alike. \n Attendees will gain insight into: \n\nHow each region is addressing growth and development in uncertain times\nStrategies for expanding international visitation and year-round tourism\nShared opportunities and challenges across urban\, valley\, and mountain destinations\nHow planning for the 2034 Winter Olympics is influencing investment\, infrastructure\, and global outreach\n\nEvent Details\nDate:\nMonday\, May 11\, 2026 \nAgenda (subject to change):\n1:00 PM: Walking Tour of the newly renovated Joseph Smith Memorial Building and\nthe near complete renovation of Salt Lake Temple Square (OPTIONAL)\n2:15 PM: Walk or car transport to Asher Adams\n2:30 PM: Registration and refreshments begin at Asher Adams\n3:00 PM: Program begins\n4:15 PM: Registration Opens at Van Ryder (in Le Méridien)\n4:30 PM: Panel Ends\n4:35 PM: Walk or car transportation to Le Méridien\n6:00 PM: Reception at Van Ryder ends \nLocation:\nEducation: Asher Adams Hotel – Gandy Dancer Room\nHappy Hour: Le Meridian Hotel – Van Ryder\, a rooftop bar\n\nRegistration Fee:\nMember & Non-Member Planners $30.00\nMember & Non-Member Suppliers $30.00\nStudents & Faculty $15.00 \nTwo experiences. One registration. Real value.Secure your spot today and be part of RMPCMA’s return to Salt Lake City. \nClick Here to Register\n\n\n\nMeet Our Speakers\n\n\nDan Howard\, VP of Communications and Sales\, Visit Park City \n \n  \nLee Adamson\, Executive Director\, Explore Utah Valley \n \n  \nClay Partian\, Chief Sports Officer & Executive Director\, Sports Salt Lake \n \n  \nModerated by: Chris Madzer\, four-time Olympian \n \n\n\n  \n\nStaying the Night?\nOur hotel partners have generously offered discounted room rates for this evening. \nLe Méridien/Element\nAsher Adams Hotel\n  \n\nThank You to Our Generous Sponsors!\n\nEducation Sponsor\n  \n​\nHors d’oeuvres & Non-Alcoholic Beverages Sponsor\n  \n \n​\nBar Sponsor\n  \n​\n​
URL:https://www.pcma.org/event/salt-lake-city-we-are-coming-for-you-one-day-two-events/
LOCATION:Asher Adams Hotel\, 2 400 West\, Salt Lake City\, UT\, 84101\, United States
CATEGORIES:• Education,• Rocky Mountain
ATTACH;FMTTYPE=image/jpeg:https://www.pcma.org/wp-content/uploads/2026/03/SLC-AIWhGL.jpg
ORGANIZER;CN="PCMA%20Rocky%20Mountain%20Chapter":MAILTO:rockymountain@pcma.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20260511T170000
DTEND;TZID=America/Denver:20260511T200000
DTSTAMP:20260615T075929
CREATED:20260302T220048Z
LAST-MODIFIED:20260412T224515Z
UID:250123-1778518800-1778529600@www.pcma.org
SUMMARY:Salt Lake City Happy Hour
DESCRIPTION:For those unable to join us earlier in the day—or anyone looking to continue the conversation—we’re hosting a happy hour later in the afternoon in Salt Lake City. \nThis informal gathering is a chance to connect with fellow members and non-members alike\, share perspectives\, and spend time together in a relaxed setting. Whether you’re wrapping up the workday or joining us after the lunch program\, we hope you’ll stop by for conversation and connection. \nAdditional details will be announced soon.
URL:https://www.pcma.org/event/salt-lake-city-happy-hour/
CATEGORIES:• Education,• Rocky Mountain
ATTACH;FMTTYPE=image/jpeg:https://www.pcma.org/wp-content/uploads/2026/03/nightlife-aKHtS2.jpg
ORGANIZER;CN="PCMA%20Rocky%20Mountain%20Chapter":MAILTO:rockymountain@pcma.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260514T103000
DTEND;TZID=America/Los_Angeles:20260514T113000
DTSTAMP:20260615T075929
CREATED:20260425T221513Z
LAST-MODIFIED:20260514T233015Z
UID:252688-1778754600-1778758200@www.pcma.org
SUMMARY:PCMA Next Gen Webinar Think Tank: Where the Industry is Falling Short
DESCRIPTION:Calling out to all those in our Next Gen community (Those age 32 and under) \nFor our inaugural webinar hosted by PCMA Southwest & Pacific Next Gen Committee on May 14th… \nWe’re starting by listening. We’re gathering real feedback from our Next Gen community to better understand the challenges we’re navigating and to shape programming that truly reflects those realities. \nThis isn’t about guessing what you need. It’s about building conversations around what’s actually happening across our region. We also want emerging professionals to feel real value in their PCMA membership and to create momentum within the Southwest chapter by while encouraging members to invite and involve their Next Gen colleagues. \nWe will meet via Teams\, so request an invite to attend for free!
URL:https://www.pcma.org/event/pcma-next-gen-webinar-think-tank-where-the-industry-is-falling-short-2/
LOCATION:Microsoft Teams Virtual Event\, United States
CATEGORIES:• Southwest & Pacific
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ORGANIZER;CN="PCMA%20Southwest%20%26amp%3B%20Pacific%20Chapter":MAILTO:Southwest@pcma.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260514T113000
DTEND;TZID=America/Chicago:20260514T120000
DTSTAMP:20260615T075929
CREATED:20260417T214605Z
LAST-MODIFIED:20260514T150015Z
UID:252236-1778758200-1778760000@www.pcma.org
SUMMARY:Business Event Strategist Certification Office Hours
DESCRIPTION:at 			\n			\n							 \n\n\nJoin us for a live\, 30-minute Q&A to learn more about the Business Event Strategist (BES) Certification and application process. \nWhat to Expect: \n\nLive Q&A with the PCMA Institute team\nGuidance on the BES application process\nOpportunity to ask questions in real time\nInsight into whether BES is the right fit\n\nWho Should Attend: \n\nEvent professionals considering BES\nIndividuals preparing their application\nAnyone interested in advancing their strategic impact\n\n\n\nRSVP for Office hours
URL:https://www.pcma.org/event/business-event-strategist-certification-office-hours/
CATEGORIES:Open House Webinar,PCMA Institute
ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/04/BES-Office-Hours-V2-1YXr8x.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260514T113000
DTEND;TZID=America/Los_Angeles:20260514T140000
DTSTAMP:20260615T075929
CREATED:20260319T163039Z
LAST-MODIFIED:20260514T210016Z
UID:250674-1778758200-1778767200@www.pcma.org
SUMMARY:May Education Event – Communication in an AI World: The Skill AI Can’t Replace
DESCRIPTION:Communication in an AI World: The Skill AI Can’t Replace \nIn an AI accelerated world\, a leader’s real advantage is that communication becomes most effective when their presence is steady. When the mind settles\, clarity sharpens\, tone stabilizes\, and people align. They listen differently. Experience how to cultivate that grounded steadiness so your communication carries trust\, influence\, and quiet authority without pushing harder. \nDr. Andrea Luoma \n \nDr. Andrea Luoma is a neuroscience-based consultant\, speaker\, and NeuroCoach who helps leaders and organizations communicate with clarity\, steadiness\, and trust in an AI‑accelerated world. Her work focuses on how we interact\, connect\, get along\, and resolve tension\, and how to temper our internal reactions so we bring the clarity and steadiness that determine whether those moments build trust or trigger reactivity. She helps leaders turn down the mind chatter that clouds judgment so they can make quicker\, clearer decisions and communicate with more precision and steadiness. \nWith a PhD in Leadership and a master’s degree in Communication\, Dr. Andrea integrates NeuroLeadership\, Conversational Intelligence\, and NeuroWellness to show leaders how internal states shape every interaction. She teaches that with every conversation — intentional or not — we either pull people toward us or push them away. Her methods reveal how stress\, emotional overload\, the pressure to always be on\, and rapid‑fire thinking disrupt clarity\, tone\, and trust\, and how simple physiological resets restore access to better decisions\, better communication\, and better outcomes. \nHer global client list includes Sound Transit\, Banyan Tree Hotels & Resorts\, Marina Bay Sands Singapore\, The Peninsula Hong Kong\, Taj Hotels\, Ritz‑Carlton Miami\, Hyatt Regency Osaka\, and multiple government ministries and Fortune‑level organizations. She has taught in MBA and leadership programs across the U.S.\, Australia\, Kenya\, and Switzerland. \nShe hosted Conversation Reimagined\, a weekly radio show and podcast where she interviewed neuroscientists and psychologists on the science of communication\, trust\, and human connection\, and she will appear in an upcoming Lifetime TV episode exploring how leaders can communicate with clarity and steadiness in a rapidly changing world. \nShe brings to PCMA a timely message: in an AI world\, presence is the skill technology cannot replace. Her work gives leaders practical\, physiology‑based tools to reduce internal noise\, restore grounded authority\, and communicate in ways people trust and follow. \nAgenda: \n11:30am – 12:00pm – Registration/Networking \n12:00pm – 12:30pm – Lunch \n12:30pm – 2:00pm – Program/Hands-On \n2:00pm – Program Concludes \nRates: \nMeeting Planner (Independent\, Corporate\, Third Party\, Association\, Government) – $50.00 \nSupplier (Hotel\, Facility\, AV\, Sales of any Kind) – $75.00 \n*Price goes up onsite by $25.00 \n  \nNeed to Stay the Night?  \n$125.00 Deluxe King rooms available for May 13-14th. \nBOOK HERE or call hotel at 206-246-8600 and ask for PCMA May Chapter Rate \nSponsored by DoubleTree by Hilton Seattle Airport
URL:https://www.pcma.org/event/may-education-event/
LOCATION:DoubleTree By Hilton Seattle Airport\, 18740 International Blvd\, Seatac\, WA\, 98188\, United States
CATEGORIES:• Education,• Networking,• Pacific Northwest,Chapters,Industry Calendar
ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/03/Fundraiser-Banner-xDVzrv.png
ORGANIZER;CN="PCMA%20Pacific%20Northwest%20Chapter":MAILTO:pacificnorthwest@pcma.org
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