BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PCMA - ECPv5.14.2.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PCMA X-ORIGINAL-URL:https://www.pcma.org X-WR-CALDESC:Events for PCMA REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Denver BEGIN:DAYLIGHT TZOFFSETFROM:-0700 TZOFFSETTO:-0600 TZNAME:MDT DTSTART:20260308T090000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0600 TZOFFSETTO:-0700 TZNAME:MST DTSTART:20261101T080000 END:STANDARD TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD TZID:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20260308T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20261101T090000 END:STANDARD TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20260308T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20261101T070000 END:STANDARD TZID:Europe/Berlin BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20260329T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20261025T010000 END:STANDARD TZID:Asia/Kuala_Lumpur BEGIN:STANDARD TZOFFSETFROM:+0800 TZOFFSETTO:+0800 TZNAME:+08 DTSTART:20260101T000000 END:STANDARD TZID:Australia/Sydney BEGIN:STANDARD TZOFFSETFROM:+1100 TZOFFSETTO:+1000 TZNAME:AEST DTSTART:20260404T160000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1000 TZOFFSETTO:+1100 TZNAME:AEDT DTSTART:20261003T160000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Denver:20260507T110000 DTEND;TZID=America/Denver:20260507T120000 DTSTAMP:20260509T061919 CREATED:20251120T220014Z LAST-MODIFIED:20260507T231512Z UID:245624-1778151600-1778155200@www.pcma.org SUMMARY:Accessibility Exchange: A Community Conversation DESCRIPTION:  \nHeld on the first Thursday of every month\, this open forum invites event professionals\, advocates\, and curious minds to come together for honest\, community-driven conversations. \nThis initiative is a collaboration between PCMA’s Capital\, Pacific Northwest\, and Rocky Mountain Chapters\, created to foster a safe\, inclusive space where questions are welcomed\, perspectives are shared\, and progress is made—together. \nWhether you’re just beginning to explore accessibility or you’re a seasoned advocate\, you’re welcome here. Discussions may cover current challenges\, recent innovations\, cost-effective strategies\, and more. Occasionally\, we’ll feature special guests who are thought leaders in the accessibility space. \nNo presentations. No pressure. Just real conversation. \nParticipation is easy—register via Zoom and drop in. You’ll also gain access to a shared space where attendees can exchange resources\, tools\, and ideas to make our events more inclusive for all. \nLet’s connect\, learn\, and build more accessible experiences—one conversation at a time. \nZoom Registration Link \n  URL:https://www.pcma.org/event/accessibility-exchange-a-community-conversation-24/ CATEGORIES:• Rocky Mountain ATTACH;FMTTYPE=image/jpeg:https://www.pcma.org/wp-content/uploads/2026/04/NEW-AX-Header-16x9-1-YlnHLR.jpg ORGANIZER;CN="PCMA%20Rocky%20Mountain%20Chapter":MAILTO:rockymountain@pcma.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Denver:20260507T110000 DTEND;TZID=America/Denver:20260507T120000 DTSTAMP:20260509T061919 CREATED:20260213T000027Z LAST-MODIFIED:20260331T221514Z UID:249339-1778151600-1778155200@www.pcma.org SUMMARY:Accessibility Exchange: A Community Conversation DESCRIPTION:Held on the first Thursday of every month\, this open forum invites event professionals\, advocates\, and curious minds to come together for honest\, community-driven conversations. \nThis initiative is a collaboration between PCMA’s Capital\, Pacific Northwest\, and Rocky Mountain Chapters\, created to foster a safe\, inclusive space where questions are welcomed\, perspectives are shared\, and progress is made—together. \nWhether you’re just beginning to explore accessibility or you’re a seasoned advocate\, you’re welcome here. Discussions may cover current challenges\, recent innovations\, cost-effective strategies\, and more. Occasionally\, we’ll feature special guests who are thought leaders in the accessibility space. \nNo presentations. No pressure. Just real conversation. \nParticipation is easy—register via Zoom and drop in. You’ll also gain access to a shared space where attendees can exchange resources\, tools\, and ideas to make our events more inclusive for all. \nLet’s connect\, learn\, and build more accessible experiences—one conversation at a time. \nZoom Registration Link: \nhttps://cogentexpert.zoom.us/meeting/register/h19Tm0hnSR-T0viZenWsKw#/registration URL:https://www.pcma.org/event/accessibility-exchange-a-community-conversation-36/ CATEGORIES:• Rocky Mountain ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/08/Accessibility-Exchange-Web-Banner-y6k95Q.png ORGANIZER;CN="PCMA%20Rocky%20Mountain%20Chapter":MAILTO:rockymountain@pcma.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20260507T130000 DTEND;TZID=America/New_York:20260507T140000 DTSTAMP:20260509T061919 CREATED:20260213T000036Z LAST-MODIFIED:20260506T213012Z UID:249343-1778158800-1778162400@www.pcma.org SUMMARY:Accessibility Exchange: A Community Conversation DESCRIPTION:Join us for Accessibility Exchange\, a monthly online discussion space dedicated to advancing accessibility in the events industry. Held on the first Thursday of every month\, this open forum invites event professionals\, advocates\, and curious minds to come together for honest\, community-driven conversations. \nThis initiative is a collaboration between PCMA’s Capital\, Pacific Northwest\, and Rocky Mountain Chapters\, created to foster a safe\, inclusive space where questions are welcomed\, perspectives are shared\, and progress is made—together. \nWhether you’re just beginning to explore accessibility or you’re a seasoned advocate\, you’re welcome here. Discussions may cover current challenges\, recent innovations\, cost-effective strategies\, and each month will feature a different subject matter expert. \nNo presentations. No pressure. Just real conversation. \nParticipation is easy—register via Zoom and drop in. You’ll also gain access to a shared space where attendees can exchange resources\, tools\, and ideas to make our events more inclusive for all. \nLet’s connect\, learn\, and build more accessible experiences—one conversation at a time. \nRegister here: https://us02web.zoom.us/meeting/register/ViGwX6mEQZmTlukX93_-IQ#/registration  URL:https://www.pcma.org/event/accessibility-exchange-a-community-conversation-37/ CATEGORIES:• Capital,Chapters ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/02/Accessibility-Exchange-Web-Banner-AZ51C3.png ORGANIZER;CN="PCMA%20Capital%20Chapter":MAILTO:capital@pcma.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260507T170000 DTEND;TZID=America/Los_Angeles:20260507T190000 DTSTAMP:20260509T061919 CREATED:20260408T173031Z LAST-MODIFIED:20260507T230011Z UID:251819-1778173200-1778180400@www.pcma.org SUMMARY:Swing Fling DESCRIPTION:Swing into action and reserve your spot to join us for an exclusive complimentary event to experience what PCMA SWP is all about!\n\nPCMA Southwest & Pacific Chapter’s Swing Fling is coming to Swingers Las Vegas on May 7th during Travel & Tourism week.\n\n\nThis exclusive complimentary event has limited spots available. Come experience our PCMA Southwest & Pacific Chapter community\, meet with our current PCMA President\, Kristin Green\, and celebrate our industry during Tourism & Travel Week all while enjoying delicious bites\, beverages and crazy fun mini golf that only Swingers Las Vegas can provide!\n\n\nDoors open at 5pm\nTee off times start around 6pm\nYou must be 21 to attend\n\n\n\n\nSponsored by Cohera\, Swingers Las Vegas and Champagne Creative Group\n\nDon’t miss out on this exclusive opportunity\, register to reserve your event attendance today before spots run out! URL:https://www.pcma.org/event/swing-fling/ LOCATION:Swingers Las Vegas\, 3950 S Las Vegas Blvd\, Suite #228\, Las Vegas\, NV\, 89119\, United States CATEGORIES:• Southwest & Pacific ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/04/swingfling-w-image-e1776025331101-A6vqsj.png ORGANIZER;CN="PCMA%20Southwest%20%26amp%3B%20Pacific%20Chapter":MAILTO:Southwest@pcma.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260507T170000 DTEND;TZID=America/Chicago:20260507T220000 DTSTAMP:20260509T061919 CREATED:20230929T143241Z LAST-MODIFIED:20260128T191021Z UID:193872-1778173200-1778191200@www.pcma.org SUMMARY:Visionary Awards DESCRIPTION:Join the celebration as we recognize industry trailblazers – The evening will recognize four Lifetime Achievement Honorees and 25 Professional Excellence Award Finalists. \nLifetime Achievement Honorees\nThe PCMA Foundation annually recognizes our colleagues with distinguished lifetime career accomplishments and significant contributions to the business events industry. Individuals must be or have been a business event organizer\, supplier or educator. \nProfessional Excellence Awards\nThe PCMA Foundation annually recognizes exceptional individuals across the business events industry and their significant contributions to the industry. This year\, we will be introducing the recognition of teams in several of our Professional Excellence Awards categories. \nFor more information on the Visionary Awards\, please click here. URL:https://www.pcma.org/event/visionary-awards/ LOCATION:Walter E Washington Convention Center\, 801 Allen Y. Lew Place NW\, Washington\, DC\, DC\, 20001\, United States CATEGORIES:• Networking,Featured,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2023/09/1500x500-va26-web.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260510T143000 DTEND;TZID=America/Los_Angeles:20260512T100000 DTSTAMP:20260509T061919 CREATED:20260217T093028Z LAST-MODIFIED:20260509T104510Z UID:249487-1778423400-1778580000@www.pcma.org SUMMARY:PCMA NCC L.E.A.P. 2026 DESCRIPTION:L.E.A.P. is a day of advanced-level learning comprised of high-impact sessions that provide attendees the opportunity to Learn\, Engage\, Act and Participate through creative outlets under the guidance of thought leaders. \nOur theme this year is Advocacy in Action: Empowering Yourself and the Meetings Industry. Attendees will learn practical tools and strategies to advocate effectively and foster empowerment within themselves\, their teams and the industry. \nAttention Suppliers!\nInterested in showcasing your products or services to attendees throughout the event? Email us to learn all of the benefits of becoming a Table Sponsor. \nWhy Sponsor – Click Here \nVenue/Hotel Information\nCaesars Republic Lake Tahoe\n18 US-50 Stateline\nLake Tahoe\, NV 89449\n775-588-6611 \nRoom Block Details – PCMA NCC LEAP 2026 \n \nTransportation\nNeed Help Getting There? We Have Options! \nSunday\, 5/1012:00pm – San Francisco – Market Street between Steuart and Spear Street2:00pm – Sacramento Arden Fair Mall – Bus stop along Arden Way4:00pm – Approximate arrival at Caesar’s \nTuesday\, 5/121:00pm – Departure from Caesar’s Republic \n*Register for your ride through the registration system \nKeynotes\n \nPrincess Castleberry \nAI-Ready Leadership©: Leading with Discipline in the Age of Intelligent Systems \nThe meetings and events industry is being reshaped by AI — and the professionals who thrive will be the ones who can walk into a room with their CTO\, their legal team\, or their procurement director and advocate for how AI gets deployed\, governed\, and used at scale. \nThis isn’t a session about whether AI belongs in your workflow. It’s already there. This keynote helps event professionals build the strategic literacy to lead that conversation—inside their organizations and across their industry. \nGenerative\, predictive\, and agentic systems each operate differently\, produce different outcomes\, and carry different risks. Knowing the distinction is no longer optional for leaders who design experiences\, manage vendors\, drive ROI\, and protect organizational trust at enterprise scale. When deployed with discipline\, AI doesn’t just accelerate execution — it absorbs the operational load that depletes your team’s capacity and fuels burnout. \nThe differentiator is no longer access to AI. It is leadership discipline — knowing which system to deploy\, when human judgment must take the lead\, and how to build workflows your teams can execute with confidence. \nActionable Takeaways \n\nDistinguish between Generative\, Predictive\, and Agentic AI — including major models\, platforms\, and high-impact use cases most relevant to event professionals\nIdentify where each AI type creates the greatest leverage in event design\, stakeholder communication\, vendor management\, and post-event analytics\nWalk away with the language and framework to advocate for AI-integrated workflows with internal stakeholders — including IT\, Legal\, Risk\, and Finance\nLeave with a decision lens for evaluating which AI tools belong in your team’s workflow and which ones introduce risk you aren’t ready to govern\n\n\n\nTiffany Rose Goodyear\n\nEvent Design for all 5 Senses \nDesigning events through the lens of all five senses—sight\, sound\, touch\, taste\, and smell—creates immersive\, emotionally resonant experiences that leave a lasting impression. Our bodies take in the world through these sensory receptors\, yet traditional event design often neglects one or more of them. By intentionally engaging each sense\, we can create environments that are not only more memorable and meaningful\, but also more inclusive of different bodies and ways of experiencing the world. \nThis session invites you to rethink how the body interacts with space. You’ll explore what sensory design really means\, why it matters\, and how to practically apply it—starting with the emotional tone you want your guests to feel. From visual storytelling and ambient soundscapes to textural details\, food and beverage\, and scent as a powerful emotional anchor\, you’ll learn how to elevate your events and experiences with intention. \nTakeaways: \n\nUnderstand the importance of designing for all five senses and how it shapes memory and connection.\nLearn how the body processes sensory input in events\, and how to design with the body in mind.\nExplore how each sense contributes to emotional tone and attendee engagement:\n\nSight through lighting\, color\, and layout\nSound via music\, ambient noise\, or live elements\nTouch through texture\, material\, and physical comfort\nTaste via curated food and drink that ties into the experience\nSmell as a subtle but powerful trigger for emotion and memory\n\n\nStart with emotion: Identify how you want guests to feel and use the senses to build that emotional arc.\nGain practical tips and low-barrier ideas to start designing more inclusive\, multi-sensory events.\nExperience it live: Participate in a shared scent moment to deepen your understanding of olfaction’s impact\n\n\nMory Fontanez  \nLEADING WITHOUT SELF-ABANDONMENT \nSelf-trust in high-pressure\, service-first cultures. \nAfter two decades advising Fortune 500 executives\, founders\, and public figures through high-stakes decisions\, reputational crises\, and leadership transitions\, Mory Fontanez has seen the same pattern repeat: the greatest failures rarely come from a lack of strategy. They come from people ignoring what they already know. \nFor decades\, service professionals have been taught that excellence means endless availability\, emotional labor\, and silence around misalignment. This mindset creates high performers who are deeply disconnected from themselves. Mory reframes service as something far more powerful: personal authority\, honest leadership\, and trust in the part of you that already knows. The strongest leadership is not built through self-abandonment. It is built through self-trust. \nActionable Takeaways \n\nYour fear voice is not the answer. Learn to discern fear-based decision making from intuitive wisdom.\nStop confusing accommodation with leadership. Pleasing everyone is not strategy\, it’s often fear dressed up as professionalism.\nReplace performance with personal authority. The strongest client relationships are built on honesty\, standards\, and trust\, not over-functioning and over-explaining.\nTrust the part of you that already knows.  Learn how to turn those small gut feelings into decisive action.\n\nAgenda\n\n\n\n\nTime\nEvent\n\n\nSunday \nMay 10\n12:00pm\nDepart from San Francisco (Near Ferry Building) and drops off at Caesars Republic\n\n\n2:00pm\nDepart from Sacramento (Arden Mall) and drops off at Caesars Republic\n\n\n12:00-3:00pm\nSponsor setup\n\n\n12:00-5:00pm\nRegistration\n\n\n4:00-5:00pm\nHosted Buyer Tour\n\n\n5:00-6:30pm\nWelcome Reception at Wolf by Vanderpump\n\n\n9:00-11:00pm\nKaraoke After-Party\n\n\n  \n \n\n\n\nMondayMay 11\n7:00-7:45am\nBODY PUMP \nStart your day with an energizing full‑body strength workout designed to build endurance and boost your mood. This Body Pump session uses simple\, repetitive movements set to upbeat pacing to target all major muscle groups in a safe\, accessible way. It’s a great option for all fitness levels and a refreshing way to kick off the conference with focus and momentum.\n\n\n8:00-9:00am\nBreakfast\n\n\n8:00-9:00am\nRegistration\n\n\nAll Day\nACT – Community Service:Donate Journals & Pens for Tahoe Family Solutions.\n\n\nAll Day\nWork Zone\n\n\n9:00-9:15AM\nOpening remarks\n\n\n9:15-10:30am\nLEARN: Opening Keynote AI-Ready Leadership©: Leading with Discipline in the Age of Intelligent Systems | Princess Castleberry\n\n\n10:30-11:00am\nWellness Break\n\n\n11:00-11:45am\nBreakout #1: \nEDUCATE – AI Won’t Replace You. Bad Process Will | Anna Sun \nThe real threat to event professionals isn’t AI. It’s the 8-hour sourcing days\, the 50-page proposals no one has time to read\, and the meeting spend that never makes it into a single report.In this session\, Anna Sun – MIT computer science graduate and co-founder of Nowadays\, which has supported corporate events for clients like Amazon\, Google\, and BlackRock – cuts through the hype and gets specific: where AI is already replacing the worst parts of planning\, where it’s making planners dramatically more effective\, and where human judgment still wins every time.What you’ll walk away with: \n\nReal-world prompts Anna uses in her own work – from space planning to communications\, research\, scheduling\, and more\nWorkflow demonstrations showing where AI naturally fits into the planning cycle before\, during\, and after an event\nA practical breakdown of AI platforms and which tools actually align with your role\, team\, or organization\nA mindset shift: how to redesign your processes so AI becomes a strategic advantage rather than an overwhelming new technology\nReal examples from enterprise meeting programs on savings\, speed\, and visibility – with cross-industry takeaways for planners\, suppliers\, and partners alike\n\nBuilt for professionals who want to work smarter\, reduce friction\, and future-proof their approach – without losing the human expertise that makes events exceptional.\n\n\n11:00-11:45am\nBreakout #2:\nMeetings That Matter: Destination Stewardship and the Future of Events atLake Tahoe | Nettie PardueWhen your conference comes to Lake Tahoe\, you’re not just booking a venue — you’restepping into one of the most beloved and ecologically fragile destinations in North America.And with that privilege comes responsibility.This session introduces meeting and event professionals to the growing movement ofdestination stewardship\, and why it matters deeply to the future of the meetings industry. UsingLake Tahoe as a living case study\, Nettie Pardue — Managing Director of the Lake TahoeDestination Stewardship Council — will walk attendees through the regions collaborative\,community-driven Destination Stewardship Plan: a framework built around four strategic pillarsdesigned to ensure that tourism and recreation strengthen\, rather than strain\, the places welove to gather.The COVID-19 pandemic accelerated a reckoning already underway. As visitor pressure surgedat iconic destinations\, communities pushed back — demanding that tourism dollars\, eventfootprints\, and visitor behaviors align with local values and environmental realities. For PCMAmembers\, this is both a challenge and an extraordinary opportunity to lead. Meeting planners\,CVBs\, and hospitality professionals are uniquely positioned to shape how groups show up in adestination: before\, during\, and after an event. \nAttendees will leave with a clearer understanding of what destination stewardship means inpractice\, how the Lake Tahoe model can inform their own planning processes\, and concretestrategies for making their events part of the solution — from procurement and transportation toattendee engagement and community investment. \nLearning Objectives \nBy the end of this session\, participants will be able to:● Define destination stewardship and articulate why it is becoming a core competency formeeting professionals● Describe the Lake Tahoe Destination Stewardship Plan and its four strategic pillars● Identify at least three actionable ways to integrate stewardship principles into their eventplanning and site selection processes● Understand how meeting professionals can serve as destination champions andambassadors for the communities that host them\n\n\n11:00-11:45am\nBreakout #3:\nPARTICIPATE – Crafting Flavor With a Bay Area Legend \nDiscover the art and creativity behind modern beverage design in this intimate\, hands‑on breakout led by Caesars Entertainment’s in‑house master bartender\, a 20‑year industry veteran whose career has shaped some of the Bay Area’s most celebrated hospitality spots. \nIn this small‑group session (limited to just 10 participants per class)\, attendees will explore how professional mixologists think about balance\, flavor\, and presentation while creating two signature\, event‑ready drinks. It’s an engaging\, sensory experience designed to spark inspiration\, deepen appreciation for the craft\, and offer a memorable break from traditional conference learning. \nPerfect for anyone who loves great hospitality\, wants a behind‑the‑scenes look at expert technique\, or simply enjoys a creative\, social session with fellow attendees. \n\n\n\n11:00-11:45am\nBreakout #4:\nPARTICIPATE – Sound BathStep away from the pace of the conference and settle into 45 minutes of deep\, restorative calm. Divine Rest is a guided experience that blends gentle body relaxation with immersive sound designed to quiet the mind and reset the nervous system. Participants will be invited to settle comfortably\, release tension\, and allow waves of sound to create a sense of spaciousness and ease.This session is ideal for anyone needing a mental reset\, a moment of grounding\, or a peaceful pause between a full day of learning and connection.\n\n\n12:00-1:00pm\nNetworking Lunch\n\n\n1:00-1:45pm\nBreakout #1: \nEDUCATE – AI Won’t Replace You. Bad Process Will | Anna Sun \nThe real threat to event professionals isn’t AI. It’s the 8-hour sourcing days\, the 50-page proposals no one has time to read\, and the meeting spend that never makes it into a single report. \nIn this session\, Anna Sun – MIT computer science graduate and co-founder of Nowadays\, which has supported corporate events for clients like Amazon\, Google\, and BlackRock – cuts through the hype and gets specific: where AI is already replacing the worst parts of planning\, where it’s making planners dramatically more effective\, and where human judgment still wins every time. \nWhat you’ll walk away with: \n\nReal-world prompts Anna uses in her own work – from space planning to communications\, research\, scheduling\, and more\nWorkflow demonstrations showing where AI naturally fits into the planning cycle before\, during\, and after an event\nA practical breakdown of AI platforms and which tools actually align with your role\, team\, or organization\nA mindset shift: how to redesign your processes so AI becomes a strategic advantage rather than an overwhelming new technology\nReal examples from enterprise meeting programs on savings\, speed\, and visibility – with cross-industry takeaways for planners\, suppliers\, and partners alike\n\nBuilt for professionals who want to work smarter\, reduce friction\, and future-proof their approach – without losing the human expertise that makes events exceptional. \n\n\n\n1:00-1:45pm\nBreakout #2:\nMeetings That Matter: Destination Stewardship and the Future of Events atLake Tahoe | Nettie PardueWhen your conference comes to Lake Tahoe\, you’re not just booking a venue — you’restepping into one of the most beloved and ecologically fragile destinations in North America.And with that privilege comes responsibility.This session introduces meeting and event professionals to the growing movement ofdestination stewardship\, and why it matters deeply to the future of the meetings industry. UsingLake Tahoe as a living case study\, Nettie Pardue — Managing Director of the Lake TahoeDestination Stewardship Council — will walk attendees through the regions collaborative\,community-driven Destination Stewardship Plan: a framework built around four strategic pillarsdesigned to ensure that tourism and recreation strengthen\, rather than strain\, the places welove to gather.The COVID-19 pandemic accelerated a reckoning already underway. As visitor pressure surgedat iconic destinations\, communities pushed back — demanding that tourism dollars\, eventfootprints\, and visitor behaviors align with local values and environmental realities. For PCMAmembers\, this is both a challenge and an extraordinary opportunity to lead. Meeting planners\,CVBs\, and hospitality professionals are uniquely positioned to shape how groups show up in adestination: before\, during\, and after an event. \nAttendees will leave with a clearer understanding of what destination stewardship means inpractice\, how the Lake Tahoe model can inform their own planning processes\, and concretestrategies for making their events part of the solution — from procurement and transportation toattendee engagement and community investment. \nLearning Objectives \nBy the end of this session\, participants will be able to:● Define destination stewardship and articulate why it is becoming a core competency formeeting professionals● Describe the Lake Tahoe Destination Stewardship Plan and its four strategic pillars● Identify at least three actionable ways to integrate stewardship principles into their eventplanning and site selection processes● Understand how meeting professionals can serve as destination champions andambassadors for the communities that host them\n\n\n1:00-1:45pm\nBreakout #3:\nPARTICIPATE – Crafting Flavor With a Bay Area Legend \nDiscover the art and creativity behind modern beverage design in this intimate\, hands‑on breakout led by Caesars Entertainment’s in‑house master bartender\, a 20‑year industry veteran whose career has shaped some of the Bay Area’s most celebrated hospitality spots. \nIn this small‑group session (limited to just 10 participants per class)\, attendees will explore how professional mixologists think about balance\, flavor\, and presentation while creating two signature\, event‑ready drinks. It’s an engaging\, sensory experience designed to spark inspiration\, deepen appreciation for the craft\, and offer a memorable break from traditional conference learning. \nPerfect for anyone who loves great hospitality\, wants a behind‑the‑scenes look at expert technique\, or simply enjoys a creative\, social session with fellow attendees. \n\n\n\n1:00-1:45pm\nBreakout #4:\nPARTICIPATE – Yoga AsanaAfter hours of sitting in sessions\, this 45‑minute yoga asana practice offers a welcome chance to move\, stretch\, and re‑energize. Designed for all levels\, the class focuses on gentle\, accessible postures that support circulation\, aid digestion after lunch\, and help release the stiffness that builds up during long conference days.Participants will leave feeling refreshed\, centered\, and ready to re‑engage with the afternoon programming with renewed clarity and comfort.\n\n\n1:45-2:00pm\nWellness Break\n\n\n2:00-2:50pm\nLEARN – Event Design for Five Senses | Tiffany Rose Goodyear\n\n\n3:00-4:00pm\nPARTICIPATE – Industry Crossroads: What’s Now and What’s Next for Meetings & Events \nModerated by David Stevens\nSara McGinness | EventWorks Informa\nKarie Hall | Caesars Republic Lake Tahoe\nAnna Sun | Nowadays\nHasaan Azam | Reno-Tahoe Airport Authority \nThe meetings and events industry is transforming faster than ever\, and no single sector can navigate that change alone. This session brings together four influential voices—from hotels\, event planning\, travel\, and AI—to explore how shifting attendee expectations\, technology advancements\, and travel patterns are reshaping the way we design and deliver events. \nAs a special highlight\, attendees will also hear firsthand insights from Karie Hall\, SVP & General Manager of Caesars Republic Lake Tahoe\, who will share the behind‑the‑scenes story of the property’s recent rebranding and the transformation from Harveys Lake Tahoe to Caesars Republic Lake Tahoe. \nPanelists will share real‑world observations\, challenges\, and predictions\, offering a 360‑degree view of where the industry is headed and how to stay ahead of the curve.\n\n\n4:00-4:10pm\nClosing Remarks\n\n\n4:00-5:00pm\nFlex Time\n\n\n5:00-9:00pm\nReception & Dinner at Tahoe Blue Event Center\n\n\n\n  \n \n\n\n\nTuesday \nMay 12\n7:00-7:45am\nSunrise Walk\n\n\nAll Day\nACT – Community Service: \nDonate Journals & Pens for Tahoe Family Solutions.\n\n\n8:30-9:30am\nWorking Breakfast\n\n\n9:00-10:00am\nLEARN – Closing Keynote\nLeading Without Self-Abandonment | Mory Fontanez \n\n\n10:00-10:30am\nClosing Remarks/Farewell\n\n\n10:30-12:00pm\nPARTICIPATE – Destination Site Visits:\n1) Coachman\n2) Golden Nugget\n3) Margaritaville\n\n\n1:00pm\nDeparting Shuttle from Caesar’s Republic back to SF/Sacramento\n\n\n\nFees\nPCMA/CEMA Planner Member: $125\nPCMA/CEMA Planner Non-Member: $175\nPCMA/CEMA Partner Member: $150\nPCMA/CEMA Partner Non-Member: $225\nPCMA/CEMA Student: $75 URL:https://www.pcma.org/event/pcma-ncc-l-e-a-p-2026/ LOCATION:Caesars Republic\, Highway 50 at Stateline Ave\, Lake Tahoe\, NV\, 98449\, United States CATEGORIES:• Education,• Networking,• Northern California,Chapters,Featured,Industry Calendar ATTACH;FMTTYPE=image/jpeg:https://www.pcma.org/wp-content/uploads/2026/02/cr_rendering-ZVhNih.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Denver:20260511T150000 DTEND;TZID=America/Denver:20260511T180000 DTSTAMP:20260509T061919 CREATED:20260302T220046Z LAST-MODIFIED:20260508T231516Z UID:250121-1778511600-1778522400@www.pcma.org SUMMARY:Utah\, we are coming for you! One Day\, Two Events! DESCRIPTION:RMPCMA On the Road to Future Opportunity: Shaping Utah’s Ever Evolving Landscape through\nGrowth\, Travel & Economic Vitality\nAs Utah navigates an era of economic uncertainty\, shifting travel patterns\, and unprecedented global opportunity\, collaboration across regions has never been more critical. On the Road to Opportunity brings together leaders and representatives from Utah Valley\, Salt Lake City\, and Park City for a forward‑looking discussion on how each destination is sustaining momentum today—while strategically preparing for what’s next. \n This dynamic conversation will explore the initiatives currently driving development\, resilience\, and visitation across the Wasatch Front and mountain communities\, from infrastructure investments and destination branding to workforce readiness and visitor experience innovation. Panelists will share how their regions are adapting to changing economic conditions and traveler expectations to keep growth moving forward without losing the character and quality of life that define Utah. \nLooking ahead\, the discussion will turn to the future—examining how Utah can collectively elevate its global profile\, attract increased international travel\, and leverage long-term opportunities tied to major world events. Special focus will be placed on regional collaboration and readiness as the state prepares to welcome the world for the 2034 Winter Olympics\, ensuring that today’s decisions create lasting benefits for residents\, businesses\, and visitors alike. \n Attendees will gain insight into: \n\nHow each region is addressing growth and development in uncertain times\nStrategies for expanding international visitation and year-round tourism\nShared opportunities and challenges across urban\, valley\, and mountain destinations\nHow planning for the 2034 Winter Olympics is influencing investment\, infrastructure\, and global outreach\n\nEvent Details\nDate:\nMonday\, May 11\, 2026 \nAgenda (subject to change):\n1:00 PM: Walking Tour of the newly renovated Joseph Smith Memorial Building and\nthe near complete renovation of Salt Lake Temple Square (OPTIONAL)\n2:15 PM: Walk or car transport to Asher Adams\n2:30 PM: Registration and refreshments begin at Asher Adams\n3:00 PM: Program begins\n4:15 PM: Registration Opens at Van Ryder (in Le Méridien)\n4:30 PM: Panel Ends\n4:35 PM: Walk or car transportation to Le Méridien\n6:00 PM: Reception at Van Ryder ends \nLocation:\nEducation: Asher Adams Hotel – Gandy Dancer Room\nHappy Hour: Le Meridian Hotel – Van Ryder\, a rooftop bar\n\nRegistration Fee:\nMember & Non-Member Planners $30.00\nMember & Non-Member Suppliers $30.00\nStudents & Faculty $15.00 \nTwo experiences. One registration. Real value.Secure your spot today and be part of RMPCMA’s return to Salt Lake City. \nClick Here to Register\n\n\n\nMeet Our Speakers\n\n\nDan Howard\, VP of Communications and Sales\, Visit Park City \n \n  \nLee Adamson\, Executive Director\, Explore Utah Valley \n \n  \nClay Partian\, Chief Sports Officer & Executive Director\, Sports Salt Lake \n \n  \nModerated by: Chris Madzer\, four-time Olympian \n \n\n\n  \n\nStaying the Night?\nOur hotel partners have generously offered discounted room rates for this evening. \nLe Méridien/Element\nAsher Adams Hotel\n  \n\nThank You to Our Generous Sponsors!\n\nEducation Sponsor\n  \n​\nHors d’oeuvres & Non-Alcoholic Beverages Sponsor\n  \n \n​\nBar Sponsor\n  \n​\n​ URL:https://www.pcma.org/event/salt-lake-city-we-are-coming-for-you-one-day-two-events/ LOCATION:Asher Adams Hotel\, 2 400 West\, Salt Lake City\, UT\, 84101\, United States CATEGORIES:• Education,• Rocky Mountain ATTACH;FMTTYPE=image/jpeg:https://www.pcma.org/wp-content/uploads/2026/03/SLC-AIWhGL.jpg ORGANIZER;CN="PCMA%20Rocky%20Mountain%20Chapter":MAILTO:rockymountain@pcma.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Denver:20260511T170000 DTEND;TZID=America/Denver:20260511T200000 DTSTAMP:20260509T061919 CREATED:20260302T220048Z LAST-MODIFIED:20260412T224515Z UID:250123-1778518800-1778529600@www.pcma.org SUMMARY:Salt Lake City Happy Hour DESCRIPTION:For those unable to join us earlier in the day—or anyone looking to continue the conversation—we’re hosting a happy hour later in the afternoon in Salt Lake City. \nThis informal gathering is a chance to connect with fellow members and non-members alike\, share perspectives\, and spend time together in a relaxed setting. Whether you’re wrapping up the workday or joining us after the lunch program\, we hope you’ll stop by for conversation and connection. \nAdditional details will be announced soon. URL:https://www.pcma.org/event/salt-lake-city-happy-hour/ CATEGORIES:• Education,• Rocky Mountain ATTACH;FMTTYPE=image/jpeg:https://www.pcma.org/wp-content/uploads/2026/03/nightlife-aKHtS2.jpg ORGANIZER;CN="PCMA%20Rocky%20Mountain%20Chapter":MAILTO:rockymountain@pcma.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260514T103000 DTEND;TZID=America/Los_Angeles:20260514T113000 DTSTAMP:20260509T061919 CREATED:20260425T221513Z LAST-MODIFIED:20260508T230010Z UID:252688-1778754600-1778758200@www.pcma.org SUMMARY:PCMA Next Gen Webinar Think Tank: Where the Industry is Falling Short DESCRIPTION:Calling out to all those in our Next Gen community (Those age 32 and under) \nFor our inaugural webinar hosted by PCMA Southwest & Pacific Next Gen Committee on May 14th… \nWe’re starting by listening. We’re gathering real feedback from our Next Gen community to better understand the challenges we’re navigating and to shape programming that truly reflects those realities. \nThis isn’t about guessing what you need. It’s about building conversations around what’s actually happening across our region. We also want emerging professionals to feel real value in their PCMA membership and to create momentum within the Southwest chapter by while encouraging members to invite and involve their Next Gen colleagues. \nWe will meet via Teams\, so request an invite to attend for free! URL:https://www.pcma.org/event/pcma-next-gen-webinar-think-tank-where-the-industry-is-falling-short-2/ LOCATION:Microsoft Teams Virtual Event\, United States CATEGORIES:• Southwest & Pacific ATTACH;FMTTYPE=image/jpeg:https://www.pcma.org/wp-content/uploads/2026/04/PCMA-Flyer-v3-next-gen-1-e1777069273852-Q41F5c.jpg ORGANIZER;CN="PCMA%20Southwest%20%26amp%3B%20Pacific%20Chapter":MAILTO:Southwest@pcma.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260514T113000 DTEND;TZID=America/Chicago:20260514T120000 DTSTAMP:20260509T061919 CREATED:20260417T214605Z LAST-MODIFIED:20260508T150006Z UID:252236-1778758200-1778760000@www.pcma.org SUMMARY:Business Event Strategist Certification Office Hours DESCRIPTION:at \n \n \n\n\nJoin us for a live\, 30-minute Q&A to learn more about the Business Event Strategist (BES) Certification and application process. \nWhat to Expect: \n\nLive Q&A with the PCMA Institute team\nGuidance on the BES application process\nOpportunity to ask questions in real time\nInsight into whether BES is the right fit\n\nWho Should Attend: \n\nEvent professionals considering BES\nIndividuals preparing their application\nAnyone interested in advancing their strategic impact\n\n\n\nRSVP for Office hours URL:https://www.pcma.org/event/business-event-strategist-certification-office-hours/ CATEGORIES:Open House Webinar,PCMA Institute ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/04/BES-Office-Hours-V2-1YXr8x.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260514T113000 DTEND;TZID=America/Los_Angeles:20260514T140000 DTSTAMP:20260509T061919 CREATED:20260319T163039Z LAST-MODIFIED:20260508T210014Z UID:250674-1778758200-1778767200@www.pcma.org SUMMARY:May Education Event – Communication in an AI World: The Skill AI Can’t Replace DESCRIPTION:Communication in an AI World: The Skill AI Can’t Replace \nIn an AI accelerated world\, a leader’s real advantage is that communication becomes most effective when their presence is steady. When the mind settles\, clarity sharpens\, tone stabilizes\, and people align. They listen differently. Experience how to cultivate that grounded steadiness so your communication carries trust\, influence\, and quiet authority without pushing harder. \nDr. Andrea Luoma \n \nDr. Andrea Luoma is a neuroscience-based consultant\, speaker\, and NeuroCoach who helps leaders and organizations communicate with clarity\, steadiness\, and trust in an AI‑accelerated world. Her work focuses on how we interact\, connect\, get along\, and resolve tension\, and how to temper our internal reactions so we bring the clarity and steadiness that determine whether those moments build trust or trigger reactivity. She helps leaders turn down the mind chatter that clouds judgment so they can make quicker\, clearer decisions and communicate with more precision and steadiness. \nWith a PhD in Leadership and a master’s degree in Communication\, Dr. Andrea integrates NeuroLeadership\, Conversational Intelligence\, and NeuroWellness to show leaders how internal states shape every interaction. She teaches that with every conversation — intentional or not — we either pull people toward us or push them away. Her methods reveal how stress\, emotional overload\, the pressure to always be on\, and rapid‑fire thinking disrupt clarity\, tone\, and trust\, and how simple physiological resets restore access to better decisions\, better communication\, and better outcomes. \nHer global client list includes Sound Transit\, Banyan Tree Hotels & Resorts\, Marina Bay Sands Singapore\, The Peninsula Hong Kong\, Taj Hotels\, Ritz‑Carlton Miami\, Hyatt Regency Osaka\, and multiple government ministries and Fortune‑level organizations. She has taught in MBA and leadership programs across the U.S.\, Australia\, Kenya\, and Switzerland. \nShe hosted Conversation Reimagined\, a weekly radio show and podcast where she interviewed neuroscientists and psychologists on the science of communication\, trust\, and human connection\, and she will appear in an upcoming Lifetime TV episode exploring how leaders can communicate with clarity and steadiness in a rapidly changing world. \nShe brings to PCMA a timely message: in an AI world\, presence is the skill technology cannot replace. Her work gives leaders practical\, physiology‑based tools to reduce internal noise\, restore grounded authority\, and communicate in ways people trust and follow. \nAgenda: \n11:30am – 12:00pm – Registration/Networking \n12:00pm – 12:30pm – Lunch \n12:30pm – 2:00pm – Program/Hands-On \n2:00pm – Program Concludes \nRates: \nMeeting Planner (Independent\, Corporate\, Third Party\, Association\, Government) – $50.00 \nSupplier (Hotel\, Facility\, AV\, Sales of any Kind) – $75.00 \n*Price goes up onsite by $25.00 \n  \nNeed to Stay the Night?  \n$125.00 Deluxe King rooms available for May 13-14th. \nBOOK HERE or call hotel at 206-246-8600 and ask for PCMA May Chapter Rate \nSponsored by DoubleTree by Hilton Seattle Airport URL:https://www.pcma.org/event/may-education-event/ LOCATION:DoubleTree By Hilton Seattle Airport\, 18740 International Blvd\, Seatac\, WA\, 98188\, United States CATEGORIES:• Education,• Networking,• Pacific Northwest,Chapters,Industry Calendar ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/03/Fundraiser-Banner-xDVzrv.png ORGANIZER;CN="PCMA%20Pacific%20Northwest%20Chapter":MAILTO:pacificnorthwest@pcma.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Berlin:20260519T083000 DTEND;TZID=Europe/Berlin:20260521T170000 DTSTAMP:20260509T061919 CREATED:20260126T115009Z LAST-MODIFIED:20260331T074626Z UID:248430-1779179400-1779382800@www.pcma.org SUMMARY:IMEX Frankfurt 2026 DESCRIPTION:Your key to the global events community \nIMEX Frankfurt is where the global meetings\, events and incentive travel industry comes together annually for the largest trade show of its kind in Europe. \n\nWhere 4\,200-plus global meeting planners connect with 3\,100 exhibitors from across the world\, building powerful working relationships—to create better events\, meetings and experiences. \nThis is where you can walk through the world in a day\, immerse yourself in the latest industry developments and ideas\, and find yourself at the heart of the global business events community. \n\n\n \n \n\n\n \n \n\n \n \n \n PCMA at IMEX Frankfurt 2026 \nJoin PCMA at IMEX Frankfurt 19 – 21 May 2026. Visit us at Stand B340 to connect\, share knowledge and get up to date on all things events\, education\, and opportunities to connect with our global network of event professionals. \nWe’d also love for you to join us for the PCMA Networking Reception on Wednesday 20 May at 16:00 CET – a perfect moment to meet fellow event professionals and strengthen your connections. \nFind out more about IMEX Frankfurt here. We look forward to seeing you there! \n\n\n \n \n \n\n\n \n \n\n \n \n \n Would you like to join the PCMA Hosted Buyer Group? \nWhat’s included: \n\nBook your own travel and claim a reimbursement (after approval)\nFree accommodation organized by IMEX matched to your hosted buyer group program dates\nComplimentary transfers to and from the airport\, and from your hotel to the show\nThe opportunity to network with 4\,000+ other buyers and 10\,000+ show participants\nAccess to the latest learnings and opportunities to gain CE (continuing education) credits\nExclusive access to the hosted buyers lounge\nExclusive dinner with your fellow hosted buyers and PCMA\n\nWhat we ask: \n\n\n\nYou must have confirmed future international business\nYou come to the show with purchasing power\nYou attend the show for the full duration of your hosted buyer program\nYou schedule a minimum of six to eight individual meetings per day with exhibitors through the IMEX online meeting system\n\n\n\nIf you fit the criteria above and frequently organize or contract business events or meetings abroad\, you’re eligible to join our exclusive group! Please email emea@pcma.org for the unique PCMA registration code. \n\n \n \n\n\n \n \n\n \n \n [vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZnby5wY21hLm9yZyUyRmwlMkY1ODkwMTMlMkYyMDI1LTAxLTIxJTJGOHhta2xrJTIyJTIwd2lkdGglM0QlMjIxMDAlMjUlMjIlMjBoZWlnaHQlM0QlMjI1MDAlMjIlMjB0eXBlJTNEJTIydGV4dCUyRmh0bWwlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvd1RyYW5zcGFyZW5jeSUzRCUyMnRydWUlMjIlMjBzdHlsZSUzRCUyMmJvcmRlciUzQSUyMDAlMjIlM0UlM0MlMkZpZnJhbWUlM0U=[/vc_raw_html] \n \n\n\n \n \n\n \n \n [vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZnby5wY21hLm9yZyUyRmwlMkY1ODkwMTMlMkYyMDI1LTAyLTE4JTJGOHlkanJrJTIyJTIwd2lkdGglM0QlMjIxMDAlMjUlMjIlMjBoZWlnaHQlM0QlMjI1MDAlMjIlMjB0eXBlJTNEJTIydGV4dCUyRmh0bWwlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvd1RyYW5zcGFyZW5jeSUzRCUyMnRydWUlMjIlMjBzdHlsZSUzRCUyMmJvcmRlciUzQSUyMDAlMjIlM0UlM0MlMkZpZnJhbWUlM0U=[/vc_raw_html] URL:https://www.pcma.org/event/imex-frankfurt-2026/ LOCATION:Congress Center Messe Frankfurt\, Ludwig-Erhard-Anlage 1 \, Frankfurt em Main\, Room Fantasie\, 60327\, Germany CATEGORIES:EMEA (Europe, Middle East & Africa),Industry Calendar ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/01/imex-frankfurt-2026.png GEO:50.1119923;8.6522484 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Congress Center Messe Frankfurt Ludwig-Erhard-Anlage 1 Frankfurt em Main Room Fantasie 60327 Germany;X-APPLE-RADIUS=500;X-TITLE=Ludwig-Erhard-Anlage 1:geo:8.6522484,50.1119923 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260520T110000 DTEND;TZID=America/Chicago:20260520T120000 DTSTAMP:20260509T061919 CREATED:20260416T155707Z LAST-MODIFIED:20260416T160412Z UID:252099-1779274800-1779278400@www.pcma.org SUMMARY:Spark Webinar Series | Build Budgets That Work DESCRIPTION:[vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#9353f6″ shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_7GAehZhNTWOohT6j0WDQVw%23%2Fregistration|target:_blank” el_class=”reg-btn pcma-btn white-btn”] \n \n\n\n \n \n\n \n \n \n Go beyond watching — model event finances live in Spark. You’ll create draft budgets\, test “what-if” revenue and cost scenarios\, and link budgets back to program and marketing decisions. Walk away with an editable\, structured budget that aligns with both event design and business goals. \nLearning outcomes: \n\nDevelop draft event budgets in Spark using real-world cases.\nModel revenue and cost scenarios to test financial outcomes.\nLink budgets to program and marketing decisions for alignment.\nExport structured\, editable budgets ready for stakeholder review.\n\nPresenter: Nick Borelli \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#9353f6″ gradient_text_color=”” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_7GAehZhNTWOohT6j0WDQVw%23%2Fregistration|target:_blank” el_class=”reg-btn pcma-btn”] \n \n\n\n \n \n\n \n \n \n Earn 1 CEU Credit Towards Your CMP Certification by Attending! \nBrought to you by Ottowa Tourism URL:https://www.pcma.org/event/spark-webinar-build-budgets-that-work/ LOCATION:Online\, United States CATEGORIES:Featured,Industry Calendar,PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/04/BuildBudgets.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260520T120000 DTEND;TZID=America/Chicago:20260520T123000 DTSTAMP:20260509T061919 CREATED:20260507T175816Z LAST-MODIFIED:20260507T201340Z UID:253209-1779278400-1779280200@www.pcma.org SUMMARY:The Future of Your PCMA Experience: Meet Axis DESCRIPTION:Join us for this interactive session where you’ll get a guided walkthrough of Axis and see how it can support your day-to-day work! From discovering relevant content and connections to unlocking new opportunities for learning and growth. Whether you’re looking to expand your network\, stay ahead of industry shifts\, or work more strategically\, Axis was built with you in mind. URL:https://www.pcma.org/event/the-future-of-your-pcma-experience-meet-axis/ LOCATION:Virtual CATEGORIES:PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/05/600x300-–-axis-3-scaled.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260527T133000 DTEND;TZID=America/Chicago:20260527T143000 DTSTAMP:20260509T061919 CREATED:20260423T213039Z LAST-MODIFIED:20260509T093011Z UID:252606-1779888600-1779892200@www.pcma.org SUMMARY:GMC PCMA Webinar: Level Setting in Uncertainty DESCRIPTION:Join us for our first webinar in a four part series. Level Setting in Uncertainty is the first one and participants will learn how to establish a common understanding of uncertainty and its impact on today’s professionals. \nREGISTER TODAY! \nSpeaker: Beth Surmont\, FASAE\, CMP – Fellow\n \n \nBeth Surmont is an event strategist who works with associations and non-profits to help them redesign\, reinvent\, and reinvigorate their events.  She is fascinated by the power that events hold to drive real change in the world. With on-the-ground event planning experience spanning more than 20 years in events\, trade shows\, corporate\, and non-profit; and as the current Vice President of Event Strategy & Design at 360 Live Media\, Beth is a leading designer in what the next era of events will be. Her approach of audience-centered design combined with purposeful intention is the secret to creating meaningful and impactful events. Beth was awarded the 2024 Groundbreaker award from PCMA. In 2023\, Beth was a finalist for the Event Designer of the Year award from PCMA. Beth is both an ASAE Fellow and a CMP Fellow. She is a founding board member of SocialOffset\, a nonprofit that encourages local donations instead of destination boycotts. She currently lives in New Jersey with her wife\, dog\, and cat. \nWebinar Series Sponsored by URL:https://www.pcma.org/event/gmc-pcma-webinar-level-setting-in-uncertainty/ LOCATION:Zoom CATEGORIES:• Education,• Greater Midwest,• Networking,Chapters,Featured,Industry Calendar END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260528T110000 DTEND;TZID=America/Chicago:20260528T120000 DTSTAMP:20260509T061919 CREATED:20260428T042252Z LAST-MODIFIED:20260508T150006Z UID:252772-1779966000-1779969600@www.pcma.org SUMMARY:The Questions Keeping Event Leaders Up at Night\, Answered DESCRIPTION:at \n \n \n\n\nThis free webinar is made possible with the support of our sponsor\, 360 Live Media. \nEvents feel harder right now because they are. Costs keep rising\, participation is unpredictable\, and the metrics we’ve been using are no longer telling the full story. What’s more\, event leaders are being asked to deliver more with the outdated models that stopped serving us years ago.    \nThe good news is\, we know what needs to change.   \nIn this live discussion\, three experienced event leaders share how they are rethinking their approach in real time. Grounded in the most common questions we’re hearing from the events community\, this conversation focuses on three critical shifts: what stays and what goes in your event portfolio\, how to redefine success in a way that reflects today’s reality\, and how to guide stakeholders toward smarter\, more confident decisions.  \nYou’ll hear how small changes can unlock major results\, how data can reshape the conversation\, and how to guide committees through moments of uncertainty without losing momentum. This is a practical\, honest look at what it takes to create events in today’s world.  \nIn this session\, you’ll learn how to: \n\nUnderstand a practical approach to get started with evaluating your event portfolio. \nGather insights on relevant metrics to measure event impact. \nGain tools on how to lead more effective decision-making conversations that help your stakeholders move forward. \n\nCan’t attend live? Register now to receive the recording. \n\n\nRSVP Now URL:https://www.pcma.org/event/the-questions-keeping-event-leaders-up-at-night-answered/ CATEGORIES:PCMA Institute,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/05/Webinar-May-2026-The-Questions-Keeping-Event-Leaders-Up-at-Night-Answered-2-WPSqRg.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20260602T120000 DTEND;TZID=America/New_York:20260602T133000 DTSTAMP:20260509T061919 CREATED:20260508T220017Z LAST-MODIFIED:20260508T220017Z UID:253267-1780401600-1780407000@www.pcma.org SUMMARY:June Lunch & Learn: Get Selected\, Not Sidelined: How Suppliers Can Improve RFP Success DESCRIPTION:Join us for a candid panel discussion featuring experienced event planners who will share what they need from industry suppliers to ensure success. \nThis session is tailored to hotels\, venues\, DMCs\, AV partners\, and other event suppliers looking to strengthen relationships and remain competitive. Panelists will discuss evolving planner priorities\, decision‑making pressures\, expectations around pricing transparency\, flexibility\, sustainability\, and how suppliers can become trusted partners rather than transactional vendors. \nAttendees will gain practical insights on streamlining processes as it relates to planners requirements while differentiating themselves. Additionally\, showcasing how collaboration\, creativity\, and proactive problem‑solving can directly influence decisions in challenging times. \nIf you want to better understand planner realities and position your organization as a go‑to partner in a value‑driven market\, this conversation is not to be missed. \nLearning Objectives:\nBy the end of this session\, participants will be able to: \n\nAssess key planner decision‑making criteria within the RFP process by identifying common supplier errors that lead to proposal rejection\, recognizing areas where suppliers unintentionally create friction\, and outlining the critical information planners expect to receive upfront.\nUnderstand economic\, operational\, and organizational pressures faced by planners that could influence supplier offerings – including budgets\, approval structures\, and timelines – and evaluating where supplier approaches have not kept pace with these changes.\nImplement value‑driven strategies that strengthen supplier‑planner partnerships by applying creative solutions that align with planner priorities while maintaining financial sustainability for suppliers.\n\nSpeakers: \nJillian Lovejoy\, CMP – Senior Meeting Event Manager\, Maritz \nJillian Lovejoy\, CMP\, is a Senior Meeting Event Manager at Maritz\, bringing nearly a decade of experience delivering complex\, high-impact meetings and events. Her career began at the Ronald Reagan Building and International Trade Center in D.C.\, where she built a strong foundation supporting government\, corporate\, and social programs. She later expanded her expertise at a national association\, managing logistics for the organization’s largest annual trade show and collaborating with diverse internal and external stakeholders. \nAt Maritz\, Jillian partners closely with clients to translate strategic objectives into seamless attendee experiences. Her expertise spans food and beverage\, registration\, housing\, supplier sourcing and management\, audio visual\, transportation\, security\, and more. Jillian is known for her energy\, attention to detail\, and commitment to bringing each client’s vision to life while creating engaging\, memorable events for attendees. \n\nTanika Coates\, CDE – Director of Professional Development\, The American Society for Cell Biology \nTanika Coates\, CDE is the Director of Professional Development at the American Society for Cell Biology\, overseeing learning design for the cell biology community of faculty\, researchers\, and professionals. Tanika is a seasoned association executive with over 10 years of experience leading high-impact learning design strategy and global education initiatives. Throughout her career\, Tanika has specialized in scaling learning product portfolios and transforming virtual and in-person events into significant revenue drivers for organizations. \nTanika’s expertise is centered around crafting inclusive\, accessible and innovative experiences that build future-ready workforces. Tanika has a proven record of cultivating strategic partnerships to ensure learning initiatives are aligned with high-level strategic priorities. \nTanika holds an undergraduate degree in Communication from George Mason University and a Master of Science in Administration in Organizational Development from Trinity Washington University. Tanika has also obtained an Event Management Graduate Certificate from George Washington University and is a Certified Diversity Executive by the Institute for Diversity Certification. \nTanika served as Chair and Vice Chair of the Professional Development Advisory Council at the American Society of Association Executives (ASAE). Tanika was also recognized as a 2025-2027 ASAE Diversity Executive Leadership Program (DELP) scholar and a past recipient of the Association Forum/USAE Forty Under 40 award – Class of 2015. URL:https://www.pcma.org/event/june-lunch-learn-get-selected-not-sidelined-how-suppliers-can-improve-rfp-success/ LOCATION:Online\, United States CATEGORIES:• Capital,• Education,Chapters,Featured,Industry Calendar ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/05/June-Lunch-Learn-MiOxTl.png ORGANIZER;CN="PCMA%20Capital%20Chapter":MAILTO:capital@pcma.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260604T100000 DTEND;TZID=America/Los_Angeles:20260604T110000 DTSTAMP:20260509T061919 CREATED:20260306T150016Z LAST-MODIFIED:20260508T210014Z UID:250308-1780567200-1780570800@www.pcma.org SUMMARY:Accessibility Exchange: A Community Conversation DESCRIPTION:Accessibility Exchange\, a monthly online discussion space dedicated to advancing accessibility in the events industry. Held on the first Thursday of every month (with the exception of October\, when it will take place on the second Thursday)\, this open forum invites event professionals\, advocates\, and curious minds to come together for honest\, community-driven conversations. \nThis initiative is a collaboration between PCMA’s Capital\, Pacific Northwest\, and Rocky Mountain Chapters\, created to foster a safe\, inclusive space where questions are welcomed\, perspectives are shared\, and progress is made—together. \nWhether you’re just beginning to explore accessibility or you’re a seasoned advocate\, you’re welcome here. Discussions may cover current challenges\, recent innovations\, cost-effective strategies\, and more. Occasionally\, we’ll feature special guests who are thought leaders in the accessibility space. \nNo presentations. No pressure. Just real conversation. \nParticipation is easy—register via Zoom and drop in. You’ll also gain access to a shared space where attendees can exchange resources\, tools\, and ideas to make our events more inclusive for all. \nLet’s connect\, learn\, and build more accessible experiences—one conversation at a time. \nZoom Registration Link:  https://cogentexpert.zoom.us/meeting/register/dx7vedH0TiCExqPRXFuGgg URL:https://www.pcma.org/event/accessibility-exchange-a-community-conversation-40/ LOCATION:Virtual CATEGORIES:• Education,• Pacific Northwest,Chapters,Industry Calendar ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/12/Accessibility-Exchange-Web-Banner-B7LJqZ.png ORGANIZER;CN="PCMA%20Pacific%20Northwest%20Chapter":MAILTO:pacificnorthwest@pcma.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Denver:20260604T110000 DTEND;TZID=America/Denver:20260604T120000 DTSTAMP:20260509T061919 CREATED:20260306T220019Z LAST-MODIFIED:20260331T221515Z UID:250312-1780570800-1780574400@www.pcma.org SUMMARY:Accessibility Exchange: A Community Conversation DESCRIPTION:Held on the first Thursday of every month\, this open forum invites event professionals\, advocates\, and curious minds to come together for honest\, community-driven conversations. \nThis initiative is a collaboration between PCMA’s Capital\, Pacific Northwest\, and Rocky Mountain Chapters\, created to foster a safe\, inclusive space where questions are welcomed\, perspectives are shared\, and progress is made—together. \nWhether you’re just beginning to explore accessibility or you’re a seasoned advocate\, you’re welcome here. Discussions may cover current challenges\, recent innovations\, cost-effective strategies\, and more. Occasionally\, we’ll feature special guests who are thought leaders in the accessibility space. \nNo presentations. No pressure. Just real conversation. \nParticipation is easy—register via Zoom and drop in. You’ll also gain access to a shared space where attendees can exchange resources\, tools\, and ideas to make our events more inclusive for all. \nLet’s connect\, learn\, and build more accessible experiences—one conversation at a time. \nZoom Registration Link: \nhttps://cogentexpert.zoom.us/meeting/register/h19Tm0hnSR-T0viZenWsKw#/registration URL:https://www.pcma.org/event/accessibility-exchange-a-community-conversation-41/ CATEGORIES:• Rocky Mountain ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/08/Accessibility-Exchange-Web-Banner-y6k95Q.png ORGANIZER;CN="PCMA%20Rocky%20Mountain%20Chapter":MAILTO:rockymountain@pcma.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Denver:20260604T110000 DTEND;TZID=America/Denver:20260604T120000 DTSTAMP:20260509T061919 CREATED:20260401T221512Z LAST-MODIFIED:20260422T214519Z UID:251420-1780570800-1780574400@www.pcma.org SUMMARY:Accessibility Exchange: A Community Conversation DESCRIPTION:Held on the first Thursday of every month\, this open forum invites event professionals\, advocates\, and curious minds to come together for honest\, community-driven conversations. \nThis initiative is a collaboration between PCMA’s Capital\, Pacific Northwest\, and Rocky Mountain Chapters\, created to foster a safe\, inclusive space where questions are welcomed\, perspectives are shared\, and progress is made—together. \nWhether you’re just beginning to explore accessibility or you’re a seasoned advocate\, you’re welcome here. Discussions may cover current challenges\, recent innovations\, cost-effective strategies\, and more. Occasionally\, we’ll feature special guests who are thought leaders in the accessibility space. \nNo presentations. No pressure. Just real conversation. \nParticipation is easy—register via Zoom and drop in. You’ll also gain access to a shared space where attendees can exchange resources\, tools\, and ideas to make our events more inclusive for all. \nLet’s connect\, learn\, and build more accessible experiences—one conversation at a time. \nZoom Registration Link: \nNew link coming soon URL:https://www.pcma.org/event/accessibility-exchange-a-community-conversation-42/ CATEGORIES:• Rocky Mountain ATTACH;FMTTYPE=image/jpeg:https://www.pcma.org/wp-content/uploads/2026/04/NEW-AX-Header-16x9-1-YlnHLR.jpg ORGANIZER;CN="PCMA%20Rocky%20Mountain%20Chapter":MAILTO:rockymountain@pcma.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20260604T130000 DTEND;TZID=America/New_York:20260604T140000 DTSTAMP:20260509T061919 CREATED:20260306T141517Z LAST-MODIFIED:20260508T220020Z UID:250300-1780578000-1780581600@www.pcma.org SUMMARY:Accessibility Exchange: A Community Conversation DESCRIPTION:Join us for Accessibility Exchange\, a monthly online discussion space dedicated to advancing accessibility in the events industry. Held on the first Thursday of every month\, this open forum invites event professionals\, advocates\, and curious minds to come together for honest\, community-driven conversations. \nThis initiative is a collaboration between PCMA’s Capital\, Pacific Northwest\, and Rocky Mountain Chapters\, created to foster a safe\, inclusive space where questions are welcomed\, perspectives are shared\, and progress is made—together. \nWhether you’re just beginning to explore accessibility or you’re a seasoned advocate\, you’re welcome here. Discussions may cover current challenges\, recent innovations\, cost-effective strategies\, and each month will feature a different subject matter expert. \nNo presentations. No pressure. Just real conversation. \nParticipation is easy—register via Zoom and drop in. You’ll also gain access to a shared space where attendees can exchange resources\, tools\, and ideas to make our events more inclusive for all. \nLet’s connect\, learn\, and build more accessible experiences—one conversation at a time. \nCheck back soon for registration information!  URL:https://www.pcma.org/event/accessibility-exchange-a-community-conversation-39/ CATEGORIES:• Capital,Chapters ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/02/Accessibility-Exchange-Web-Banner-AZ51C3.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20260607 DTEND;VALUE=DATE:20260610 DTSTAMP:20260509T061919 CREATED:20260311T144528Z LAST-MODIFIED:20260509T100116Z UID:250438-1780790400-1781049599@www.pcma.org SUMMARY:E3 Conference 2026 DESCRIPTION:PCMA E3 SIZZLE\n\n {“type”:”video”\,”tracklist”:true\,”tracknumbers”:true\,”images”:true\,”artists”:true\,”tracks”:[{“src”:”https://heartland.pcma.org/wp-content/uploads/sites/34/2026/01/PCMA-E3-SIZZLE.mp4″\,”type”:”video/mp4″\,”title”:”PCMA E3 SIZZLE”\,”caption”:””\,”description”:””\,”meta”:{“length_formatted”:”0:23″}\,”dimensions”:{“original”:{“width”:1920\,”height”:1080}\,”resized”:{“width”:1148\,”height”:646}}\,”image”:{“src”:”https://heartland.pcma.org/wp-includes/images/media/video.svg”\,”width”:48\,”height”:64}\,”thumb”:{“src”:”https://heartland.pcma.org/wp-includes/images/media/video.svg”\,”width”:48\,”height”:64}}]}\n \nUnlock the Power of Excellence at E3 2026 Conference in Northwest Arkansas! \nJoin us for the PCMA Heartland Chapter’s premier event\, the E3 Conference\, from June 7 – 9\, 2026.  Hosted by Destination Rogers\, and partnering with Visit Bentonville and Experience Fayetteville. These three destinations will work together to host our conference. Get ready to embark on an unforgettable journey of education\, engagement and empowerment. \nWe are excited to announce our Keynote speakers– Beth Surmont\, 360 Live Media and Cassandra Maurice‑Magee\, Innovation Development Manager with PCMA. We also have an action-packed agenda with several amazing speakers and events. \n​ \n  \nSchedule of Events\nSunday\, June 7\n5:00 – 6:45 pm \nHosted Welcome Reception – Preparty. Located at Hotel Vin\n\n7:00 – 9:00 pm \nHosted Welcome Reception – Ruth’s Chris \nMonday\, June 8\n7:00 – 7:45 am \nMorning Wellness Activity- Hotel Avail \n8:00 – 9:00 am\nBreakfast- Hotel Avail \n9:00 – 10:15 am\nKeynote Address/Leading Class Speaker\, Beth Surmont\n“Thriving in Uncertainty” \n10:40 – 11:30 am\nSmall Group discussion lead by Beth Surmont \n11:30 am – 12:30 pm\nLunch at Hotel Avail \n12:30 pm – 2:00 pm\n“Navigating Choppy Waters Panel with Leaders Who’ve Been There” – Hotel Avail \n6:00 – 7:30 pm\nExperience Fayetteville! Dinner- The Leroy Lounge \nTuesday\, June 9\n7:30 – 8:30 am\nWellness Activity\, Hotel Avail \n8:30 – 9:30 am\nBreakfast\, Hotel Avail \n9:00 – 11:30 am\nKeynote Speaker/Cassandra Maurice‑Magee\n“Unlock the Power of PCMA’s Spark & Destinaitor: A Transformative Overview for Planners and Suppliers”\, Hotel Avail \n11:30 am – 1:00 pm\nLunch on own \n1:00 – 2:30 pm\nHotel Tours (Must Register) \nSee Who’s Coming! \n  \nSCHOLARSHIPS AVAILABLE!\n\n\n  Hotel Accommodations at Hotel Avail in Rogers.\nPlanners\nSuppliers/Sponsors\nInterested in Sponsorship for this event?\n  \nThank You to Our Sponsors:\n  \n        \n  \n  \n  \n  \n \n  \n \n  \n \n  \n \n  \n \n  URL:https://www.pcma.org/event/e3/ CATEGORIES:• Heartland ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/03/E3-2026-Kw3MVL.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260609T110000 DTEND;TZID=America/Chicago:20260609T120000 DTSTAMP:20260509T061919 CREATED:20260416T161351Z LAST-MODIFIED:20260416T161351Z UID:252103-1781002800-1781006400@www.pcma.org SUMMARY:Spark Webinar Series | Master Your Marketing Engine DESCRIPTION:[vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#9353f6″ shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_rRN9CkIjS_qCE_XGbjX_Qw|target:_blank” el_class=”reg-btn pcma-btn white-btn”] \n \n\n\n \n \n\n \n \n \n Go beyond watching — discover how to transform your event marketing from generic outreach into a precision-targeted campaign. In this hands-on session\, you’ll use Spark to build deep audience personas and then immediately put them to work. You’ll draft segmented email sequences\, craft high-impact social media kits\, and generate professional press releases. You’ll leave with a cohesive marketing toolkit designed to reach the right people with the right message. \nLearning outcomes: \n\nDevelop detailed audience personas to ground your marketing strategy in real human needs.\nGenerate multi-channel social content tailored to different platforms and engagement goals.\nDraft segmented email campaigns that speak directly to specific attendee profiles.\nCreate professional press releases and media assets to amplify your event’s reach.\nStreamline the path from strategy to execution using Spark’s integrated marketing tools.\n\nPresenter: Nick Borelli \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#9353f6″ gradient_text_color=”” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_kvkdn585RzqdzaeIDZCpvg%23%2Fregistration|target:_blank” el_class=”reg-btn pcma-btn”] \n \n\n\n \n \n\n \n \n \n Earn 1 CEU Credit Towards Your CMP Certification by Attending! \nBrought to you by Experience Sioux Falls URL:https://www.pcma.org/event/spark-webinar-master-your-marketing-engine/ LOCATION:Online\, United States CATEGORIES:Featured,Industry Calendar,PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/04/Automate.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Kuala_Lumpur:20260610T100000 DTEND;TZID=Asia/Kuala_Lumpur:20260610T130000 DTSTAMP:20260509T061919 CREATED:20260428T103806Z LAST-MODIFIED:20260508T061251Z UID:252780-1781085600-1781096400@www.pcma.org SUMMARY:PCMA APAC Labs Kuala Lumpur DESCRIPTION:The rise of AI is not just a technology story; it is a business transformation story\, and the events industry is no exception. Not only in how we work behind the scenes\, but also in how we design\, deliver\, and elevate experiences for clients and audiences. \nThe Human Edge: Leading Through the AI Shift in Business Events \nIn this keynote\, Olinto Oliveira will explore what this shift means for event professionals across agencies\, venues\, and supplier partners\, looking at where the industry stands today\, how we got here\, and where we may be heading next. \nBlending strategic perspective with practical reflection\, the session will examine how AI is influencing creativity\, efficiency\, client expectations\, and the human side of experience design — while challenging the industry to embrace innovation without losing the relationships\, intuition\, and personal connection that remain at the heart of great events. \nFrom Busywork to Breakthrough: Mastering Generative AI for Event Success \nIs your team drowning in repetitive tasks while trying to drive impact? Join Thu Ya Kyaw for a dynamic\, hands-on workshop designed exclusively for event marketing leaders where you will move beyond the hype to discover how Generative AI can fundamentally reshape your workflow. Learn to automate time-intensive processes — from crafting event abstracts and personalized social campaigns to analyzing post-event feedback — in minutes\, not hours. Gain practical expertise in prompt engineering and explore cutting-edge tools like Notebook LM and Veo 3. Join us to reclaim your creative energy and master the AI-driven strategies that turn high-volume workloads into high-impact\, strategic event success. \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers\n \n\n\n \n \n \n \n Olinto OliveiraThu Ya Kyaw\n \n \n \n \n Olinto Oliveira \nGeneral Manager\, MCI Hong Kong & Macau \n\n\n \n \n \n\n Olinto Oliveira is the General Manager of MCI Hong Kong & Macau\, where he leads the agency’s operations across two dynamic markets at the intersection of events\, marketing\, and engagement. With a career built across APAC and international markets\, he brings a globally informed perspective to leadership\, business growth\, and client strategy. He oversees a diverse portfolio spanning corporate engagement\, brand experiences\, and bespoke event and hospitality solutions. \nKnown for his people-first leadership style and commercial mindset\, Olinto is passionate about building high-performing teams and helping clients navigate change with clarity and confidence. He is particularly focused on how forward-thinking agencies can evolve the way they work\, innovate\, and deliver more meaningful experiences in a rapidly changing landscape — including the growing role of AI in shaping the future of the events industry. \nCheck out Olinto’s LinkedIn. \n\n\n Thu Ya Kyaw \nSenior Developer Relations Engineer\, Google Cloud \n\n\n \n \n \n\n Thu Ya Kyaw is a Senior Developer Relations Engineer at Google Cloud. He is passionate about making Google Cloud technologies accessible and easy to use for everyone. With over 6 years of experience in software engineering\, AI engineering\, and MLOps\, he is a versatile and experienced tech professional who is dedicated to helping developers build and deploy innovative applications on Google Cloud. \nCheck out Thu Ya’s LinkedIn. \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Wednesday\, 10 June 2026\nTime: 10 am – 1 pm\nVenue: Kuala Lumpur CBD (Exact venue will be sent via email confirmation) \n\n\n Limited spots available – priority will be given to PCMA Members. An email will be sent to you to confirm your registration and guide you through the payment process to secure your spot.  \n\n\n When registering – please log in to your PCMA account or create one if you’re new. \n\n[vc_btn title=”REGISTER NOW” style=”custom” custom_background=”#590044″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fmypcma.my.site.com%2FSGD%2Feventapi__router%3Fevent%3Da1YRg000004ow6XMAQ”] \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n *MYR rates are indicative pricing only. Registration will be charged in SGD. \n\n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n IN PARTNERSHIP WITH\n \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n SPONSORS URL:https://www.pcma.org/event/labs-kuala-lumpur-june-2026/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/04/KL-Lab-10-June-2026.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20260616T150000 DTEND;TZID=America/New_York:20260616T190000 DTSTAMP:20260509T061919 CREATED:20260422T214517Z LAST-MODIFIED:20260509T094509Z UID:252479-1781622000-1781636400@www.pcma.org SUMMARY:NYPCMA / MPIGNY Softball Game DESCRIPTION: URL:https://www.pcma.org/event/nypcma-mpigny-softball-game/ LOCATION:Central Park CATEGORIES:• New York Area END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20260617T123000 DTEND;TZID=America/New_York:20260617T160000 DTSTAMP:20260509T061919 CREATED:20260319T160025Z LAST-MODIFIED:20260508T204510Z UID:250669-1781699400-1781712000@www.pcma.org SUMMARY:Phillies Businessperson’s Special DESCRIPTION:Please join us on Wednesday\, June 17th for the PCMA Greater Philadelphia Chapter’s annual Phillies networking event at Citizens Bank Park! The festivities are planned to maximize the fun with a private reception area inside the park complete with food\, beverages\, and plenty of your industry colleagues and friends. \nNetworking Lunch Information: Your registration includes one and a half hours of beer\, soft drinks\, and ballpark food favorites. Food and drinks will be served from 12:30pm-2:00pm. The Rooftop Terrace is located inside the park above Ashburn Alley. \nGame Information: The game starts at 1:05pm. Attendees will be able to watch the game from the reception area or from the bleacher seats adjacent to the reception area. \nRegistration Information: \n\nRegistration is limited to PCMA members and guest colleagues from the meetings and events industry. Spouses\, partners\, and friends of the industry are welcome\, too. If you are interested in attending the Phillies game but you are not affiliated with the meetings and events industry\, please visit the Phillies website for more information on purchasing game tickets.\nPlease register BY CLICKING HERE\, or click the registration button further down on this page.\nPCMA PHL is committed to creating a well-balanced event experience with strong engagement between planners and suppliers. To ensure this\, we will closely monitor registration and may limit certain registration categories if the ratio does not align with our event goals.\nPurchasing a ticket on your own and attending this private event is not an option. Wristbands and tickets will be checked upon entry and throughout the event.\nThis event sells out! Please register early to reserve your spot!\n\nNote to Suppliers: Please consider inviting a planner to attend as your guest. Many planners cannot expense this event since it does not have an educational component. \nCheck-In Information: Tickets\, Rooftop Party Passes\, and badges will be distributed at the PCMA PHL registration table outside the Left Field Gate from 12:00pm-1:00pm. After 1:00pm\, tickets will be available for pickup at Will Call\, which is located at the First Base Gate. Please try to get to registration no later than 1:00pm to make your arrival and check-in as smooth as possible. \nParking: Information on parking and transportation can be viewed at https://www.mlb.com/phillies/ballpark/transportation. \nBag Policy: Please take note of the bag policy at the stadium. Only very small purses and clear bags are permitted inside the stadium. \nMembership: If you are not a member of the PCMA Greater Philadelphia Chapter\, please consider joining. Membership information is available here\, or by contacting Erica Keagy\, PCMA PHL Executive Director\, gppcma@comcast.net\, 610-220-1232. \nSponsorships for this event are still available. Please contact Erica Keagy\, PCMA PHL Executive Director\, at gppcma@comcast.net for more information. \nThank you to our event sponsors!\n \n  \nImportant Registration Notes: Please select the correct registration category before completing your registration. All selections will be reviewed to confirm both category accuracy and current membership status with the Philadelphia Chapter. If you’re unsure which category to choose or whether your membership is active\, please contact gppcma@comcast.net for assistance. If you register as a PCMA PHL member and your membership is not current\, you will be charged the difference and any additional balance will be charged to your original form of payment. If you register under an incorrect regisration category\, your registration will be updated accordingly and any additional balance will be charged to your original form of payment. Prepayment is required for all attendees. Tickets are non-refundable.  URL:https://www.pcma.org/event/phillies-businesspersons-special-5/ LOCATION:Citizens Bank Park\, 1 Citizens Bank Way\, Philadelphia\, PA\, 19148\, United States CATEGORIES:• Greater Philadelphia,• Networking,Chapters,Featured,Industry Calendar ATTACH;FMTTYPE=image/jpeg:https://www.pcma.org/wp-content/uploads/2025/02/Phillies-2025-Web-Banner-ByQiy7.tmp_.jpg ORGANIZER;CN="PCMA%20Greater%20Philadelphia%20Chapter":MAILTO:gppcma@comcast.net END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260618T110000 DTEND;TZID=America/Chicago:20260618T113000 DTSTAMP:20260509T061919 CREATED:20260428T165144Z LAST-MODIFIED:20260429T131126Z UID:252806-1781780400-1781782200@www.pcma.org SUMMARY:New Member Orientation (Q2 2026) DESCRIPTION:Your membership with PCMA can put you on the right track to take your career to the next level. The information in this orientation webinar will help you to get started on your journey. PCMA is your gateway to the industry’s most relevant\, cutting-edge information and knowledgeable leaders. So let’s get you prepped and ready to take full advantage of all we offer! \nNew members will receive an overview of benefits and hear testimonials from their peers for how to best utilize their membership. \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER NOW” style=”custom” custom_background=”#85165a” custom_text=”#ffffff” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_adBMyWsjRZCCHOO8rAgSzA|target:_blank” el_class=”reg-btn”] \n \n\n\n \n \n\n \n \n \n \n\n\n Presenter: Lianna Bolton\nDirector\, Community Development\nPCMA URL:https://www.pcma.org/event/new-member-orientation-q2-2026/ CATEGORIES:• Member Orientation,• Networking,Industry Calendar,PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/12/web-header-membership-webinar-1.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20260621 DTEND;VALUE=DATE:20260625 DTSTAMP:20260509T061919 CREATED:20241011T133037Z LAST-MODIFIED:20260316T205214Z UID:216042-1782000000-1782345599@www.pcma.org SUMMARY:Business Events Summit formerly edUcon DESCRIPTION:From edUcon to Business Events Summit \nAs part of PCMA’s brand refresh\, edUcon has evolved into the Business Events Summit to more clearly reflect what today’s leaders need from education: depth\, rigor\, and real‑world application. \nBusiness Events Summit 2026 is heading to Puerto Rico—where advanced learning and meaningful connection come together in one immersive setting. \nThe PCMA Business Events Summit is an advanced\, members-only education experience—an immersive\, skills‑based summit for business events professionals ready to sharpen their expertise\, solve real‑world challenges\, and elevate their impact. Formerly edUcon\, the Summit has been reimagined as a pinnacle learning environment with longer sessions\, hands‑on application\, and peer‑driven problem solving. URL:https://www.pcma.org/event/business-events-summit-2026/ LOCATION:El Conquistador Resort\, Fajardo\, Puerto Rico CATEGORIES:Featured,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/10/besummit-event-banner-1500x500-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Australia/Sydney:20260630T080000 DTEND;TZID=Australia/Sydney:20260630T110000 DTSTAMP:20260509T061919 CREATED:20260428T104606Z LAST-MODIFIED:20260428T104711Z UID:252787-1782806400-1782817200@www.pcma.org SUMMARY:PCMA APAC Labs Sydney DESCRIPTION:More information will be provided soon. \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers\n \n\n\n \n \n \n \n Peter MerrettTamsyn Barker\n \n \n \n \n Peter Merrett \nInternational Keynote Speaker and Trusted Advisor \n\n\n \n \n \n\n Peter Merrett is a multi-award-winning luxury hotelier\, Australia’s 2024 Keynote Speaker of the Year\, and the visionary founder of The House of Wonderful. \nWith over thirty-five years of transforming luxury hotels\, commercial properties\, and their teams from status quo to best-in-class\, Peter has revitalized the hearts of some of the world’s most recognized brands. His approach goes beyond KPIs and mission statements\, bringing wonder back to life\, leadership\, and service in a way that creates extraordinary results. \nHe guided his teams to historical heights\, twice claiming the United Kingdom’s Hotel of the Year\, the International Office Building of the Year for Tower 42 in London and the Best Customer Experience in the World for JLL Australia. He brings his custom-made “recipes” to audiences everywhere\, to show how wonder isn’t just for children\, nor is heart-led hospitality only for esteemed hotels\, but a way to inspire and transform workplaces\, service\, and lives. \nCheck out Peter’s Linkedin. \n\n\n Tamsyn Barker \nManaging Director\, APAC | FIRST Agency \n\n\n \n \n \n\n Tamsyn is responsible for leading the Asia-Pacific region for global brand experience agency\, FIRST and driving business growth internationally. With over 25 years in the experiential marketing space\, across Australia\, Asia and the UK/Europe\, she possesses a keen understanding of the cultural nuances that drive success for brands. \nTamsyn also leads the global FIRST ESG initiative\, Paramount – a dedicated team with a core focus on the development and integration of the agency’s sustainability strategy and ESG performance and reporting. \nTamsyn is a creative leader who is passionate about design and when not working\, enjoys time pursuing the arts and equestrian sports. \nCheck out Tamsyn’s Linkedin.  \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Tuesday\, 30 June 2026\nTime: 8 am – 11 am\nVenue: Sydney CBD (Exact venue will be sent via email confirmation) \n\n\n Limited spots available – priority will be given to PCMA Members. An email will be sent to you to confirm your registration and guide you through the payment process to secure your spot.  \n\n\n REGISTRATION IS NOT YET OPEN. When registering – please log in to your PCMA account or create one if you’re new. \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n *AUD rates are indicative pricing only. Registration will be charged in SGD. \n\n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Fs%2Fform%3Fid%3Da0SRg000004Y6v7″] \n \n\n\n \n \n\n \n \n \n PARTNERS\n \n\n\n \n \n \n\n \n \n \n \n \n\n\n \n \n\n \n \n \n SPONSORS URL:https://www.pcma.org/event/labs-sydney-june-2026/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/04/SYD-Lab-30-June-2026.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260630T140000 DTEND;TZID=America/Chicago:20260630T150000 DTSTAMP:20260509T061919 CREATED:20260423T213039Z LAST-MODIFIED:20260509T093012Z UID:252607-1782828000-1782831600@www.pcma.org SUMMARY:GMC PCMA Webinar: Macro Forces Driving Uncertainty DESCRIPTION:Join us for Macro Forces Driving Uncertainty and explore external forces (economic\, technological\, demographic) that are shaping the industry. \nREGISTER TODAY! \nSpeaker: Beth Surmont\, FASAE\, CMP – Fellow\n \n \nBeth Surmont is an event strategist who works with associations and non-profits to help them redesign\, reinvent\, and reinvigorate their events.  She is fascinated by the power that events hold to drive real change in the world. With on-the-ground event planning experience spanning more than 20 years in events\, trade shows\, corporate\, and non-profit; and as the current Vice President of Event Strategy & Design at 360 Live Media\, Beth is a leading designer in what the next era of events will be. Her approach of audience-centered design combined with purposeful intention is the secret to creating meaningful and impactful events. Beth was awarded the 2024 Groundbreaker award from PCMA. In 2023\, Beth was a finalist for the Event Designer of the Year award from PCMA. Beth is both an ASAE Fellow and a CMP Fellow. She is a founding board member of SocialOffset\, a nonprofit that encourages local donations instead of destination boycotts. She currently lives in New Jersey with her wife\, dog\, and cat. \nWebinar Series Sponsored by URL:https://www.pcma.org/event/gmc-pcma-webinar-macro-forces-driving-uncertainty/ LOCATION:Zoom CATEGORIES:• Education,• Greater Midwest,• Networking,Chapters,Featured,Industry Calendar END:VEVENT END:VCALENDAR