BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PCMA - ECPv5.14.2.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PCMA X-ORIGINAL-URL:https://www.pcma.org X-WR-CALDESC:Events for PCMA REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20240310T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20241103T070000 END:STANDARD TZID:Asia/Shanghai BEGIN:STANDARD TZOFFSETFROM:+0800 TZOFFSETTO:+0800 TZNAME:CST DTSTART:20230101T000000 END:STANDARD TZID:Asia/Hong_Kong BEGIN:STANDARD TZOFFSETFROM:+0800 TZOFFSETTO:+0800 TZNAME:HKT DTSTART:20230101T000000 END:STANDARD TZID:Australia/Sydney BEGIN:STANDARD TZOFFSETFROM:+1100 TZOFFSETTO:+1000 TZNAME:AEST DTSTART:20230401T160000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1000 TZOFFSETTO:+1100 TZNAME:AEDT DTSTART:20230930T160000 END:DAYLIGHT TZID:Asia/Singapore BEGIN:STANDARD TZOFFSETFROM:+0800 TZOFFSETTO:+0800 TZNAME:+08 DTSTART:20230101T000000 END:STANDARD TZID:Australia/Melbourne BEGIN:STANDARD TZOFFSETFROM:+1100 TZOFFSETTO:+1000 TZNAME:AEST DTSTART:20230401T160000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1000 TZOFFSETTO:+1100 TZNAME:AEDT DTSTART:20230930T160000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;VALUE=DATE:20240415 DTEND;VALUE=DATE:20240417 DTSTAMP:20260609T172916 CREATED:20230913T142553Z LAST-MODIFIED:20240117T194823Z UID:193131-1713139200-1713311999@www.pcma.org SUMMARY:The Business of Events 2024 DESCRIPTION:Together\, we will shape the next horizon.  \nThe Business of Events is where you will meet and join a like-minded community of relentless innovators and trailblazers who thrive on creating meaningful human connections and leverage events masterfully to drive business growth and social change.  \nWe will explore new thinking and research on changing consumer behaviours; delve into the art and science of human engagement\, including the latest technologies to enable delightful event experiences.  \nThe most pressing issues will be dissected – equipping you with diverse approaches and tools to stay ahead in leading multi-generation and hybrid teams and organisations. Engage in authentic dialogues on new business models; measurements of success and lessons learnt.   \nConnect with accomplished leaders and network with some of the brightest young sparks to enable purposeful conversations and collaborations.  \nWhether you’re seeking a fresh perspective\, an innovative approach\, or a supportive community\, The Business of Events is designed to be the place to unlearn and relearn\, to forge a new horizon together\, as we become – Unbound.  URL:https://www.pcma.org/event/the-business-of-events-2024/ LOCATION:Marina Bay Sands\, Singapore\, 10 Bayfront Ave\, 018956\, Singapore CATEGORIES:APAC (Asia Pacific),PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2023/09/BOE-1200x500-2.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20240219 DTEND;VALUE=DATE:20240221 DTSTAMP:20260609T172916 CREATED:20231206T011254Z LAST-MODIFIED:20240117T023609Z UID:198085-1708300800-1708473599@www.pcma.org SUMMARY:PCMA @ AIME 2024 Melbourne DESCRIPTION:PCMA will be attending AIME 2024! ​ \n​Mon\, 19 Feb – PCMA education session  ​ \n​Tue\, 20 Feb – PCMA Networking Breakfast  \nMore details to be shared soon. ​ \n​Join us! \n\n\n \n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n\n Event Details \nDate: Monday & Tuesday\, 19 & 20 February 2024\nTime: TBC  [ SAVE THE DATE ]\nVenue: Melbourne Convention & Exhibition Centre \n\n\n Limited spots available – Priority will be given to PCMA Members. An email will be sent to you to confirm your registration and secure your spot. \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n\n OUR PARTNERS URL:https://www.pcma.org/event/pcma-at-aime-2024/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/jpeg:https://www.pcma.org/wp-content/uploads/2023/12/Website-Featured-Page-2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Hong_Kong:20240125T123000 DTEND;TZID=Asia/Hong_Kong:20240125T160000 DTSTAMP:20260609T172916 CREATED:20231204T064900Z LAST-MODIFIED:20240111T072338Z UID:197886-1706185800-1706198400@www.pcma.org SUMMARY:PCMA APAC Insider - HongKong DESCRIPTION:Behind-The-Scenes Event Experience\n\n\n 🔓 Get ready to unlock the secrets of event success at PCMA APAC Insider! Step into a world where events transcend boundaries and become powerful catalysts for business growth and community engagement. \nTogether with the Great Entertainment Group\, we’re taking learning and fun to another level. Don’t miss this opportunity to network\, learn\, and play all in one incredible day at AIA Carnival. \nWhat to expect at PCMA APAC Insider @ AIA Carnival: \n\n📝 Gain insights from a seasoned industry expert. The Great Entertainment Group\, mastermind of the AIA Carnival\, and key stakeholders will share their insights on why and how they activate and engage the community for brand marketing and growth.\n👀 Get ready to go on a behind-the-scenes tour and see events like never before! Get access to the very limited spots of specially curated experiences at the Carnival and learn how the magic unfolds.\n🎡 Embark on a joyful journey at the Carnival! Relish in the many delights of the Carnival post-PCMA APAC Insider with your family\, friends\, and colleagues at a discounted rate.\n🤝🏻Connect and expand your network with like-minded individuals\, professionals\, and leaders in the event industry. Share your experiences\, exchange ideas\, and build meaningful relationships that will enrich your personal life\, foster collaborations\, and enhance your professional development.\n\nDesigned specifically for event professionals\, the PCMA APAC Insider event will equip you with the knowledge and insights you need to take your events to the next level. \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” align=”center” css_animation=”none” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Fs%2Fform%3Fid%3Da0S4x000005imQc”]\n \n \n \n\n\n \n \n\n \n \n \n \n\n \n \n \n \n\n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n\n Event Details \nDate: Thursday\, 25 January 2024\nTime: 12:30 pm to 4:00 pm  [ SAVE THE DATE ]\nVenue: Central Harbourfront Event Space\,
9 Lung Wo Road\, Central \n\n\n Limited spots available – Priority will be given to PCMA Members. An email will be sent to you to confirm your registration and guide you through the payment process to secure your spot. \n\n \n \n\n\n \n \n\n \n \n \n Speakers \n\n\n \n \n \n \n Leah HowardRobyn Joseph\n \n \n \n \n Leah Howard \nGlobal Co-Head of Marketing\, UBS Investment Bank \n\n\n \n \n \n\n As Global Co-Head of Marketing\, Leah is responsible for creating and accelerating UBS Investment Bank’s global portfolio of marketing activities; from thought leadership\, product and digital marketing\, to conferences\, roadshows and events across the US\, EMEA and Asia Pacific. \nWith over 25 years of experience working in Europe\, the US and Asia\, Leah is a recognized voice in the financial services marketing industry.  She has deep expertise in content marketing and amplification\, sponsorship\, event management\, brand strategy\, ROI and success measurement\, marketing technology and innovation. \nLeah leads a large global team and is a strong champion for female leadership and diversity – sharing powerful insights is her inspiration. \nShe lives in Hong Kong with her husband\, three children\, two dogs and cat. In her free time\, Leah likes to experiment in the kitchen\, spend time on the water and hike in HK’s beautiful country parks. \n\n\n Robyn Joseph \nChief Operating Officer\, Great Entertainment Group (GEG) \n\n\n \n \n \n\n For more than 20 years Robyn has provided Government Relations and Stakeholder Engagement counsel to organisations across Asia. Since joining the Great Entertainment Group (GEG)\, Robyn has been the Chief Operating Officer\, working closely with all branches of Government. This role includes responsibility for compliance with regulation to ensure each event’s safety. \nRobyn also works as part of a broader team within GEG responsible for stakeholder development and communication.  GEG has a strong community ethos that supports accessibility\, inclusion\, and opportunity for all.  Robyn and GEG’s stakeholder team\, use their corporate\, government\, charity\, foundation and community networks to facilitate the resources and opportunities needed\, so that many organisations can participate as part of a bigger community experience. \nRobyn has a Bachelor of Business Communication from QUT in Brisbane Australia. \n\n\n \n \n \n \n\n Register your interest to attend the course by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n PCMA Tribe & Thrive Sydney\, Australia\n \n \n Name(Required)\n \n \n First\n \n \n \n \n Last\n \n \n \n Email(Required)Company(Required)Job Title(Required)\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n\n \n\n OUR PARTNERS \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n\n \n \n \n\n \n \n \n\n \n \n \n \n \n\n\n \n \n\n \n \n \n \n \n \n\n \n \n \n \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n What is PCMA APAC Insider? \nExplore the ever-changing realms of business\, community engagement\, and brand loyalty with the PCMA APAC Insider. This event is a guide\, helping professionals to stay ahead in industry trends. In an industry that is constantly evolving\, the significance of events has become pivotal\, serving as a gateway to a deeper understanding of their strategic role in driving business development\, fostering essential connections\, generating leads\, and nurturing brand loyalty. The PCMA APAC Insider is exploration of innovation\, where we uncover the transformative power of events and their impact on shaping the future of business in the Asia-Pacific region. URL:https://www.pcma.org/event/pcma-apac-insider/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/jpeg:https://www.pcma.org/wp-content/uploads/2023/12/Website-Featured-Page-1-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Shanghai:20231212T160000 DTEND;TZID=Asia/Shanghai:20231212T180000 DTSTAMP:20260609T172916 CREATED:20231212T220000Z LAST-MODIFIED:20231227T083349Z UID:194970-1702396800-1702404000@www.pcma.org SUMMARY:PCMA Tribe & Thrive Singapore DESCRIPTION:Where Community\, Growth\, and Wellness Converge\n\n\n \n \n \n\n Tribe & Thrive –  a year-end event to gain valuable insights\, discover wellness\, cultivate a greater sense of community\, and gain self-awareness. \n\n\n Join PCMA Tribe & Thrive to focus your wellness journey! Our event is designed for professionals like you who are seeking to discover the secrets to a healthier\, more balanced lifestyle for you and your team. \nHere’s what you can expect: \nWellness Discussion with Jana Dawson \nJoin us for an insightful session addressing the challenges of navigating workplace uncertainties. As expectations for high performance persist\, we recognize the need to recharge and prioritize overall well-being. Explore evidence-based strategies rooted in Positive Psychology to boost energy levels and enhance your resilience. \n\nRecognise the symptoms\, noticing what my body is telling me\, what signals my emotions\, my reactions are telling me.\nRecharge: once I notice and recognise what I am experiencing\, I can choose to do things that recharge my emptying batteries.\nReset: find ways to sustain my energy level\, small actions or habits that are easy to do\n\nWellness Activities with Karu and Sammantha \nExplore restful activities to enhance your well-being during the workday with Desk Yoga and Sound Meditation. \nDesk Yoga\nDesk yoga is a style of yoga designed to be done while working at an office. Desk yoga postures aim to alleviate common problems people experience from being seated at a desk all day\, including; poor posture\, a tight neck\, sore backs and tight hips. \nSound Meditation\nSound meditative practice involving the use of resonant instruments. This creates an immersive sound that fills the space and the body\, aiming to help people relax and let go of stress\, anxiety\, or other worries and concerns. Participants report feeling deeply relaxed after sound baths\, which may have health benefits. \nNetwork before the year ends!\n\nConnect and grow with a tribe of like-minded individuals\, professionals\, and leaders in the event industry. Share your experiences\, exchange ideas\, and create meaningful relationships that will enrich your personal life\, create collaborations\, and promote your professional development. \nDon’t miss out on this incredible opportunity—secure your spot at PCMA Tribe & Thrive today! Together\, let’s discover wellness\, engage in transformative activities\, and connect and grow as event professionals. Your well-being awaits! \n\n\n \n \n \n\n\n \n \n\n \n \n \n \n\n \n \n \n \n\n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n\n Event Details \nDate: Tuesday\, 12th December 2023\nTime: 4:00 pm to 6:00 pm  [ SAVE THE DATE ]\nVenue: Singapore (Actual venue will be informed via email) \n\n\n Limited spots available – Priority will be given to PCMA Members. An email will be sent to you to confirm your registration and secure your spot. \n \n\n \n \n\n\n \n \n\n \n \n \n Speakers & Facilitators \n\n\n \n \n \n \n Jana DawsonEl KwangKaru NanithiSammantha Yue\n \n \n \n \n Jana Dawson \nHead of Academic/Corporate Content Development: The School of Positive Psychology \n\n\n \n \n \n\n Jana is a master facilitator who is able to connect with participants of all levels with an exceptional level of empathy and sensitivity towards their learning needs. Her multidisciplinary background in organisational and intercultural communication\, positive psychology\, coaching and mindfulness has fashioned her expertise in developing and delivering evidence-based\, culturally applicable programmes in numerous organisations. \nAs a positive psychology practitioner and coach\, she advocates a strengths-based approach in guiding individuals\, teams and organisations to develop positive behaviours that cultivate resilient and flourishing cultures. \nJana has worked with organisations of all sizes\, including Standard Chartered\, Meta\, Singtel\, PayPal\, A*STAR and National Heart Centre Singapore\, among many others. \nJana completed her Post Graduate Diploma in Organisational Psychology and Leadership and earned her Master of Science in Applied Positive Psychology at the Anglia Ruskin University (UK) with a focus on Positive Organisational Behaviour. \nCheck out Jana Dawson’s LinkedIn Profile HERE. \n\n\n El Kwang \nFounder & Chief Engager of BEAM \n\n\n \n \n \n\n El Kwang is the Founder and Chief Engager of BEAM\, a content creation and experience design agency in Singapore\, Thailand and Australia with a community of 14\,000 business professionals. \nWith an illustrious career spanning more than two decades in the hospitality and business event sectors\, El is dedicated to facilitating impactful cross-cultural learning experiences. As a certified Positive Psychology Practitioner\, he adeptly leverages this expertise to instil a resilient “possibility” mindset in the design of experiences for high-performing teams. \nNotably\, El’s passion for business events extends to his service on the global and ANZ boards of SITE (Society for Incentive Travel Excellence) alongside with his commitment as a volunteer facilitator to PCMA APAC labs. \nCheck out El Kwang’s Linkedin Profile HERE. \n\n\n Karu for Sound Meditation \nDirector of Wellness at Marina Bay Sands \n\n\n \n \n \n\n Karu is a connection catalyst\, wellness\, sound bath therapist\, yoga teacher and scenting specialist. Through two decades of teaching Sound Journey\, breath work and mindful living\, Karu embodies progressive knowledge while positively influencing and empowering others. \nHe is passionate about teaching the art of slowing down by creating soul-expanding experiences for both himself and the people around him by inspiring others with kindness\, compassion\, empathy\, and care. \nSound Bath Meditation: In this sound bath session\, we will use intentional use of sound to facilitate a shift in consciousness. It is a meditation that is guided by sound rather than words. In this state\, the mind is open and uninhibited; the body can rest and heal. We shift our subtle awareness to sensory perceptions\, and how it interacts with our inner reality. The experience is highly subjective\, and it will be different for each person\, each time. There is no ‘typical attendee’. With this in mind\, we don’t assume any. \n\n\n Sammantha for Desk Yoga \nYoga Teacher \n\n\n \n \n \n\n Sammantha is an artist\, performer as well as a certified yoga instructor represented by The Dance Circus(TDC). She graduated with a BA (Hons)in Dance from LASALLE College of The Arts and has been dancing professionally for 7 years with a local contemporary dance company. Her shift towards wellness and yoga stemmed from her interest in the roles bodies play and the evolution through different forms of practices. She uses her knowledge in Dance to influence the way she coaches yoga — grace\, flow & precision. \n\n\n \n \n \n \n\n \n \n \n \n\n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n \n PCMA Tribe & Thrive Singapore\n \n \n Name(Required)\n \n \n First\n \n \n \n \n Last\n \n \n \n Email(Required)Company(Required)Job Title(Required)Wellness Activities1. Desk Yoga. Desk yoga is a style of yoga designed to be done while working at an office. Desk yoga postures aim to alleviate common problems people experience from being seated at a desk all day\, including; poor posture\, a tight neck\, sore backs and tight hips.2. Sound Meditation. Sound meditative practice involving the use of resonant instruments. This creates an immersive sound that fills the space and the body\, aiming to help people relax and let go of stress\, anxiety\, or other worries and concerns. Participants report feeling deeply relaxed after sound baths\, which may have health benefits.Which activity would you like to participate (choose one only)(Required)\n \n \n Desk Yoga\n \n \n \n Sound Meditation\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n\n OUR PARTNERS \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n\n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n \n PCMA Tribe & Thrive Singapore\n \n \n Name(Required)\n \n \n First\n \n \n \n \n Last\n \n \n \n Email(Required)Company(Required)Job Title(Required)Wellness Activities1. Desk Yoga. Desk yoga is a style of yoga designed to be done while working at an office. Desk yoga postures aim to alleviate common problems people experience from being seated at a desk all day\, including; poor posture\, a tight neck\, sore backs and tight hips.2. Sound Meditation. Sound meditative practice involving the use of resonant instruments. This creates an immersive sound that fills the space and the body\, aiming to help people relax and let go of stress\, anxiety\, or other worries and concerns. Participants report feeling deeply relaxed after sound baths\, which may have health benefits.Which activity would you like to participate (choose one only)(Required)\n \n \n Desk Yoga\n \n \n \n Sound Meditation\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n\n OUR PARTNERS URL:https://www.pcma.org/event/pcmaapac-sg-tribe-and-thrive/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2023/10/PCMA-TRibe-SG.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Australia/Sydney:20231207T090000 DTEND;TZID=Australia/Sydney:20231207T110000 DTSTAMP:20260609T172916 CREATED:20231012T040916Z LAST-MODIFIED:20231120T060328Z UID:194235-1701939600-1701946800@www.pcma.org SUMMARY:PCMA Tribe & Thrive Sydney DESCRIPTION:Where Community\, Growth\, and Wellness Converge\n\n\n \n \n \n\n Tribe & Thrive –  a year-end event to gain valuable insights\, discover wellness\, cultivate a greater sense of community\, and gain self-awareness. \n\n\n In our dynamic community\, we’re committed to enhancing every facet of your life\, from self-care to self-improvement. \nOur year-end event will explore topics such as self-improvement\, wellness\, and connecting with a vibrant community that fosters growth through meaningful connections. Engage with passionate individuals and ignite conversations that spark collaboration and purpose. \n\nDiscover Wellness: Discover the secrets to a healthier\, more balanced lifestyle. Discover well-being insights from our expert.\nEngage in wellness activities: Engage in exciting and rejuvenating activities that cater to your mind\, body\, and soul as you immerse yourself in wellness.\nConnect and grow: Make connections with like-minded individuals\, professionals\, and leaders. Develop meaningful relationships\, spark collaborations\, and promote personal and professional development.\n\n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” align=”center” css_animation=”none” link=”url:%23gform_wrapper_146″]\n \n \n \n\n\n \n \n\n \n \n \n \n\n \n \n \n \n\n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n\n Event Details \nDate: Thursday\, 7th December 2023\nTime: 9:00am to 11:00 am  [ SAVE THE DATE ]\nVenue: Sydney Australia (Actual venue will be informed via email) \n\n\n Limited spots available – Priority will be given to PCMA Members. An email will be sent to you to confirm your registration and secure your spot. \n \n\n \n \n\n\n \n \n\n \n \n \n Speakers \n\n\n \n \n \n \n Sally McGrathKatherine Droga\n \n \n \n \n Sally McGrath \nFounder: Health that Heals \n\n\n \n \n \n\n Sally McGrath is a passionate advocate for mental health and well-being\, with a personal journey that has fueled her dedication to raising awareness about the often-overlooked issue of burnout. Having faced burnout multiple times herself\, Sally is now on a mission to shed light on this pervasive problem and help others prevent and overcome it. \nSally’s own experiences with burnout have given her unique insights into the challenges it presents and the toll it can take on individuals’ physical and emotional health. She understands the shame and stigma that often surround burnout\, which can prevent individuals from seeking help and support. \nWith a deep commitment to promoting mental wellness\, Sally has become a vocal advocate for change. She believes that cultural expectations and societal pressures are significant contributors to the alarming rise in burnout statistics\, and she is dedicated to addressing these underlying issues. \nSally McGrath is a beacon of hope for those who have experienced burnout and those looking to prevent it. Through her work in education\, awareness\, and prevention strategies\, she is helping individuals and organisations build healthier\, more resilient communities. Sally’s story is one of resilience\, determination\, and a profound commitment to making a positive impact on the lives of others. \nCheck out Sally McGrath LinkedIn Profile Here \n\n\n Katherine Droga \nFounder: Droga & Co.\, Well Traveller\, Wellness wander\, Wellness Tourism Summit \n\n\n \n \n \n\n Katherine Droga has established multiple successful global platforms in the wellness industry. \nHer consultancy firm\, Droga & Co.\, specializes in sustainable strategies and capacity building for destinations\, tourism experiences and events worldwide. \nKatherine has worked for over 25 years in the tourism and media industries including Tourism Australia for over a decade. She is proud to be the Chair of the Global Wellness Institute’s Tourism initiative\, advisor to the Transformational Travel Council\, and the Australian Ambassador for Global Wellness Day. \nCheck out Katherine Droga’s LinkedIn Profile Here \n\n\n \n \n \n \n\n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n \n PCMA Tribe & Thrive Sydney\, Australia\n \n \n Name(Required)\n \n \n First\n \n \n \n \n Last\n \n \n \n Email(Required)Company(Required)Job Title(Required)\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n\n \n\n OUR PARTNERS URL:https://www.pcma.org/event/pcmaapac-syd-tribe-and-thrive-2/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2023/10/PCMA-TRibe-SG-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20230927T093000 DTEND;TZID=Asia/Singapore:20230927T120000 DTSTAMP:20260609T172916 CREATED:20230721T062939Z LAST-MODIFIED:20230914T031917Z UID:190230-1695807000-1695816000@www.pcma.org SUMMARY:PCMA APAC Labs\, Singapore - Guiding Principles in Experience Design: Six Truths for Innovative Engagement Strategies DESCRIPTION:Discover the Six Truths for Innovative Engagement Strategies to elevate your engagement game! \n\n\n What are the Six Truths for Innovative Engagement Strategies? How can you apply them into elevating your engagement experience? \n\n\n \n \n \n\n Guiding Principles in Experience Design: Six Truths for Innovative Engagement Strategies.  \n\n\n Get ready to revolutionise your engagement approach of the six truths that go beyond mere trends! Join us this 29 August as we:  \n\nDive into these Six Truths; \nHear from industry leaders about their definition of innovative engagement; and \nEmbark on peer-to-peer exploration on the application of the truths to your own engagement game.\n\n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” link=”url:%23registration”]\n \n \n \n\n\n \n \n\n \n \n \n \n\n \n \n \n \n\n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n\n Event Details \nDate: Wednesday\, 27 September 2023\nTime: 9:30am – 12:00pm SGT  [ SAVE THE DATE ]\nVenue: Singapore (Actual venue will be informed via email) \n\n\n Limited spots available – priority will be given to PCMA Members. An email with specifics will be sent to you to confirm your registration and secure your spot.\n \n\n \n \n\n\n \n \n\n \n \n \n \n\n \n \n \n \n\n What our participants have to say about PCMA APAC Labs in June: \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n\n \n \n It’s amazing to realize the potential of AI in enhancing efficiency. I even created a task list to use Spark that can improve my team’s productivity. My first PCMA Labs experience was fantastic – great topics and terrific networking opportunities with like-minded professionals. \n Kym De Britt\, Chief Executive Officer\, Australian Dental Association \n\n \n \n “Today’s session highlighted the potential of AI technology in our industry\, urging us to embrace new tools and skills for improved productivity. PCMA Labs provide a valuable opportunity to connect with knowledgeable professionals and enhance the events landscape.” \n Zarina Othman\, Head of Operations\, Asia\, European Society of Medical Oncology \n\n \n \n I can imagine using Spark in our workflow as part of our daily tasks eventually. It was nice to know what is available out there and PCMA Labs condensing a variety of useful information about AI together makes it easier for us in the community to absorb it. \n Jane Saunders\, Director Of Operations\, MCI Hong Kong & Macau \n\n \n \n “AI is the way forward for every industry\, and it’s wonderful to witness Spark’s potential in my workflow to make my day-to-day work easier. I thoroughly enjoyed my experience at PCMA Labs\, catching up with familiar faces\, and networking with peers from the industry.” \n Emma Scown\, Strategic Experiences Consultant\, Salesforce \n\n \n \n “Today’s session was an informative and eye-opening experience\, providing clarity on AI and its opportunities. PCMA Labs showcased Spark’s potential in the MICE industry from vetting legal contracts to crafting emails and agenda. We are exceptionally happy to partner with PCMA on the series of PCMA labs to get together with industry partners.” \n Genevieve Lim\, Director – MICE Management\, Marina Bay Sands \n\n \n \n AI is here to stay\, and it will continue to improve our work and lives. While Spark has the potential to improve my workflow\, deeper exploration of real-life applications is necessary. The knowledgeable speakers at the Labs pleasantly surprised me with their in-depth dive\, providing clear real-life examples of AI and interesting tools for practical use. \n Eric Chew\, Digital Director & Account Director\, Agenda Consulting \n\n \n \n PCMA Labs offers practical guidance on utilizing AI for industry benefits\, emphasizing the importance of human touch and reducing workload while enabling deeper content refinement. \n Erica Seo\, Director\, Business Strategy – APAC / Managing Director\, George P Johnson Experience Marketing \n\n \n \n “AI is not going to replace us; it enhances productivity and lets us focus on more important tasks. It’s interesting to see Spark’s capabilities in generating content\, and its recap video feature is especially intriguing for me to capture information.” \n William Gunner\, Senior Event Producer\, Lateral Events \n\n \n \n It’s exciting to know that there are readily available AI technologies for us to utilize. I am thrilled by Spark’s potential and its ability to save us a significant amount of time. Timely topic for us\, and fantastic networking opportunities to reconnect with my PCMA colleagues. \n Julie McGraw\, Managing Director\, GEMS Event Management Australia \n\n \n \n Today’s session was enriching\, bringing together professional from diverse industries providing different perspectives. I was impressed with the quality of the content Spark generated\, and happy to be able to meet and exchange experiences with fellow educators. \n Jeslin Wee\, Senior Education Specialist\, Ngee Ann Polytechnic \n\n \n \n The interactive session on Project Spark and its transformative power in the field of event management was truly eye-opening. The energy in the room was fantastic\, and the diverse global audience made it an enriching experience. Kudos to the moderator and speakers for an exceptional session. \n David Blansfield\, Executive Vice President\, Northstar \n\n \n \n Discovering AI’s impact was eye-opening. Project Spark excites me with time-saving efficiency\, benefiting juniors and streamlining solutions for seniors. PCMA Labs offers opportunities to reconnect\, learn\, and explore AI’s potential. \n Karine Koh\, Managing Director\, Asia & Oceania\, ARHT \n\n \n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” align=”center” link=”url:%23registration”]\n \n \n \n\n\n \n \n\n \n \n \n \n \n \n \n\n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers \n\n\n \n \n \n \n Adam PiperdyMichael Ma\n \n \n \n \n Adam Piperdy\n \nFounder and Chief Experience Officer of Unearthed Productions  \n\n\n \n \n \n\n Adam Piperdy is the Founder and Chief Experience Officer of Unearthed Productions\, one of Singapore’s leading event planning and management companies.    Before being known as the go-to authority in the events industry\, he spent 7 years helming the number one evening show on Singapore radio. Together with his fellow radio DJ\, he took home the Guinness World Record for the longest marathon radio music show by a duo in 2015.    He continues to apply the art of entertainment and audience engagement in his unique approach to event planning and management today. Along with his dedicated team of equally talented event specialists\, Adam is passionate about creating event experiences centred around human connections.  \nCheck out Adam’s LinkedIn  \n\n\n Michael Ma\n \nAssistant Chief Executive\, Sentosa Development Corporation  \n\n\n \n \n \n\n Mr Michael Ma\, Assistant Chief Executive\, Sentosa Development Corporation   \nMichael currently oversees Technology and Place Management in Sentosa as the Assistant Chief Executive Officer of Sentosa Development Corporation (SDC). As a member of SDC’s senior management team\, he is closely involved in the key growth and developmental areas of sustainability and the continual reinvention of Sentosa as a precinct loved by visitors and locals alike.   \nPrior to joining SDC\, Michael served for 28 years in various key Command and Staff appointments in the Ministry of Defence and the Singapore Armed Forces. Apart from being deployed to Afghanistan for seven months\, his other highlight was serving as the Chief Artillery Officer.   \nIn his free time\, Michael reads\, runs and tries his best to be a decent golfer.  \nCheck out Michael’s LinkedIn  \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n \n\n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS URL:https://www.pcma.org/event/pcmalabapac-sg-experience-design/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2023/06/PCMA-Labs-APAC-SG_27-Sep.2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20230927T090000 DTEND;TZID=Asia/Singapore:20230927T120000 DTSTAMP:20260609T172916 CREATED:20230615T090900Z LAST-MODIFIED:20240222T092937Z UID:188213-1695805200-1695816000@www.pcma.org SUMMARY:PCMA APAC Labs\, Singapore - Guiding Principles in Experience Design DESCRIPTION:Stay tuned for more updates!\n\n\n \n\n \n \n\n\n \n \n\n \n \n \n Early Access to SPARK: Business Events AI Powered by You \nProject Spark is a free education and development initiative was announced at IMEX Frankfurt by PCMA and Gevme on 24 May. \nProject Spark includes an AI tool aimed at helping you jumpstart routine event design and planning tasks\, content generation and marketing communications. Spark is designed to complement your skills and expertise\, not replacing them. \nThe waitlist for early access to Spark is growing. PCMA APAC Labs participants will gain early access to Spark on 14 June! \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers \n\n\n \n \n \n \n Ben HamerDaniel Tjan\n \n \n \n \n Dr Ben Hamer\n \nFuturist\, Author\, and Podcast Host \n\n\n \n \n \n\n Professor Ben Hamer is one of Australia’s few accredited futurists and is a global expert on the Future of Work. \nHe heads up the Future of Work market for one of the world’s leading advisories and has worked at the World Economic Forum\, where he led critical projects on the future of work\, skills and education. Ben is a Board Member for the Australian HR Institute\, where he was appointed as the youngest Non-Executive Director in the organisation’s history and provides expert commentary across Australian media on a regular basis. \n\n\n Current Work: \nBen has a doctorate of Public Administration\, which included time spent as a Visiting Scholar at Yale University\, and is an Adjunct Professor with the Centre for Work and Wellbeing at Edith Cowan University. Coupled with his leading industry experience\, Ben has advised ASX CEOs through to Government Ministers. He is a sought-after keynote speaker on the topic of life and work in the future\, and what it all means for organisations\, leaders\, and workers. \nBen is the host of PwC Australia’s Future of Work podcast and author of The Kickass Career: How to succeed in the Future of Work\, today. \nCheck out Ben’s Linkedin. \n\n Daniel Tjan\n \nDirector\, Business Innovation\, Gevme \n\n\n \n \n \n\n Daniel Tjan is the Director of Business Innovation at Gevme\, with 18 years of experience in the technology industry. He has worked closely with Singapore’s leading government\, enterprise\, education\, and MICE clients on various event technology-related projects. An expert in identifying and resolving problems using technology and relating it to existing business processes. He has trained and consulted with both senior management and end-users from different backgrounds and learning styles. \nAt PCMA Labs\, Daniel will be discussing the impact of AI on the workforce and explore the potential for AI to revolutionize the way we work as well as the challenges it presents. \nCheck out Daniel’s Linkedin. \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Wednesday\, 14 June 2023\nTime: 9:15am – 11:30am AEST  [ SAVE THE DATE ]\nVenue: Sydney\, Australia (Actual venue will be sent via email) \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” link=”url:%23registration”]\n Limited spots available – priority will be given to PCMA Members. A confirmation email with event specifics will be sent to confirm registrations nearer to the event date.\n \n\n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS URL:https://www.pcma.org/event/pcmalabapac-sg-experience-design-2/ CATEGORIES:APAC (Asia Pacific) END:VEVENT BEGIN:VEVENT DTSTART;TZID=Australia/Melbourne:20230913T090000 DTEND;TZID=Australia/Melbourne:20230913T110000 DTSTAMP:20260609T172916 CREATED:20230721T095643Z LAST-MODIFIED:20230911T061247Z UID:190234-1694595600-1694602800@www.pcma.org SUMMARY:PCMA APAC Labs\, Melbourne - The Future of Work: Impact of AI on the Workforce DESCRIPTION:Technology and digitisation are rapidly changing the way we work. The accelerated adoption of technology during pandemic has impacted the work-life balance perspective of the workforce. \nJoin us at the PCMA APAC Labs to discover The Future of Work: Impact of AI on the Workforce. This peer-focused mini workshop will cover:  \n\nCurrent state of AI and generative AI and its impact on the workforce\nReal-world applications and its use in event lifecycle\nHow to equip yourself and your teams to work alongside such technology\nGuided hands-on workshop using SPARK\, PCMA’s AI tool\, for event ideation\, content generation\, and marketing communications.\n\nThis technology has the potential to revolutionise the way we work\, help with the talent shortage crisis (maybe)\, but also raises questions about job displacement and re-skilling.  \n\n \n \n\n\n \n \n\n \n \n \n \n\n Early Access to SPARK: The AI tool by Eventprofs\, for Eventprofs \nProject SPARK – the AI Tool for Eventprofs\, by Eventprofs\, is a once in a generation opportunity for the business events industry to understand and define how a disruptive technology will shape our chosen profession — the business events industry. \nProject SPARK is developed and aimed at helping you jumpstart routine event design and planning tasks\, content generation and marketing communications. Spark is designed to complement your skills and expertise\, not replacing them. \nThe waitlist for early access to Spark is growing. PCMA APAC Labs: Future of Work attendees will gain early access to SPARK! \n\n \n \n\n\n \n \n\n \n \n \n \n\n Event Details \nDate: Wednesday\, 13 September 2023\nTime: 9:00am – 11:00am AEST  [ SAVE THE DATE ]\nVenue: Melbourne\, Australia (Actual venue will be informed via email) \n\n\n Limited spots available – priority will be given to PCMA Members. A confirmation email with event specifics will be sent to confirm registrations nearer to the event date. \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n [vc_raw_html]JTNDcCUyMGlkJTNEJTIydGVzdGltb25pYWxzJTIyJTIwc3R5bGUlM0QlMjJ0ZXh0LWFsaWduJTNBJTIwY2VudGVyJTNCJTIyJTNF[/vc_raw_html]\n \n\n Hear from our past participants on June Labs:\n\n\n \n \n It’s amazing to realize the potential of AI in enhancing efficiency. I even created a task list to use Spark that can improve my team’s productivity. My first PCMA Labs experience was fantastic – great topics and terrific networking opportunities with like-minded professionals. \n Kym De Britt\, Chief Executive Officer\, Australian Dental Association \n\n \n \n “Today’s session highlighted the potential of AI technology in our industry\, urging us to embrace new tools and skills for improved productivity. PCMA Labs provide a valuable opportunity to connect with knowledgeable professionals and enhance the events landscape.” \n Zarina Othman\, Head of Operations\, Asia\, European Society of Medical Oncology \n\n \n \n I can imagine using Spark in our workflow as part of our daily tasks eventually. It was nice to know what is available out there and PCMA Labs condensing a variety of useful information about AI together makes it easier for us in the community to absorb it. \n Jane Saunders\, Director Of Operations\, MCI Hong Kong & Macau \n\n \n \n “AI is the way forward for every industry\, and it’s wonderful to witness Spark’s potential in my workflow to make my day-to-day work easier. I thoroughly enjoyed my experience at PCMA Labs\, catching up with familiar faces\, and networking with peers from the industry.” \n Emma Scown\, Strategic Experiences Consultant\, Salesforce \n\n \n \n “Today’s session was an informative and eye-opening experience\, providing clarity on AI and its opportunities. PCMA Labs showcased Spark’s potential in the MICE industry from vetting legal contracts to crafting emails and agenda. We are exceptionally happy to partner with PCMA on the series of PCMA labs to get together with industry partners.” \n Genevieve Lim\, Director – MICE Management\, Marina Bay Sands \n\n \n \n AI is here to stay\, and it will continue to improve our work and lives. While Spark has the potential to improve my workflow\, deeper exploration of real-life applications is necessary. The knowledgeable speakers at the Labs pleasantly surprised me with their in-depth dive\, providing clear real-life examples of AI and interesting tools for practical use. \n Eric Chew\, Digital Director & Account Director\, Agenda Consulting \n\n \n \n PCMA Labs offers practical guidance on utilizing AI for industry benefits\, emphasizing the importance of human touch and reducing workload while enabling deeper content refinement. \n Erica Seo\, Director\, Business Strategy – APAC / Managing Director\, George P Johnson Experience Marketing \n\n \n \n “AI is not going to replace us; it enhances productivity and lets us focus on more important tasks. It’s interesting to see Spark’s capabilities in generating content\, and its recap video feature is especially intriguing for me to capture information.” \n William Gunner\, Senior Event Producer\, Lateral Events \n\n \n \n It’s exciting to know that there are readily available AI technologies for us to utilize. I am thrilled by Spark’s potential and its ability to save us a significant amount of time. Timely topic for us\, and fantastic networking opportunities to reconnect with my PCMA colleagues. \n Julie McGraw\, Managing Director\, GEMS Event Management Australia \n\n \n \n Today’s session was enriching\, bringing together professional from diverse industries providing different perspectives. I was impressed with the quality of the content Spark generated\, and happy to be able to meet and exchange experiences with fellow educators. \n Jeslin Wee\, Senior Education Specialist\, Ngee Ann Polytechnic \n\n \n \n The interactive session on Project Spark and its transformative power in the field of event management was truly eye-opening. The energy in the room was fantastic\, and the diverse global audience made it an enriching experience. Kudos to the moderator and speakers for an exceptional session. \n David Blansfield\, Executive Vice President\, Northstar \n\n \n \n Discovering AI’s impact was eye-opening. Project Spark excites me with time-saving efficiency\, benefiting juniors and streamlining solutions for seniors. PCMA Labs offers opportunities to reconnect\, learn\, and explore AI’s potential. \n Karine Koh\, Managing Director\, Asia & Oceania\, ARHT \n\n \n \n \n\n\n \n \n\n \n \n [vc_raw_html]JTNDcCUyMGlkJTNEJTIyc3BlYWtlciUyMiUyMHN0eWxlJTNEJTIydGV4dC1hbGlnbiUzQSUyMGNlbnRlciUzQiUyMiUzRQ==[/vc_raw_html]\n Speaker\n \n\n\n Darren Gorelick\nFounder\, Apex Agility | Head of APAC\, Dawn of Disruption \n\n\n \n \n \n\n Darren Gorelick is an experienced AI and technology consultant who helps organizations improve their performance through immersive edutainment. With over 25 years of diverse industry experience\, he offers expertise in innovation and organizational transformation. \nDarren holds leadership positions in AI educational and professional development products. He provides tailored presentations and talks on AI’s impact\, as well as a game-based learning experience called “Dawn of Disruption” that explores real-world AI applications. This hands-on approach encourages active participation and equips participants with actionable strategies. \nDarren’s products drive innovation\, enhance customer experiences\, reduce costs\, and boost competitiveness\, offering valuable insights into the expanding role of AI in business. \nCheck out Darren’s Linkedin. \n\n\n Daniel Tjan \nDirector\, Business Innovation\, Gevme \n\n\n \n \n \n\n Daniel Tjan is the Director of Business Innovation at Gevme\, with 18 years of experience in the technology industry. He has worked closely with Singapore’s leading government\, enterprise\, education\, and MICE clients on various event technology-related projects. An expert in identifying and resolving problems using technology and relating it to existing business processes. He has trained and consulted with both senior management and end-users from different backgrounds and learning styles. \nAt PCMA Labs\, Daniel will be discussing the impact of AI on the workforce and explore the potential for AI to revolutionize the way we work as well as the challenges it presents. \nCheck out Daniel’s Linkedin. \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers\n \n\n \n \n\n\n \n \n\n \n \n \n \n\n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n \n\n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS URL:https://www.pcma.org/event/pcmalabapac-melb-the-future-of-work/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2023/06/PCMA-Labs-APAC-MLB_Future-of-Work_13-Sep.2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Australia/Sydney:20230912T090000 DTEND;TZID=Australia/Sydney:20230912T113000 DTSTAMP:20260609T172916 CREATED:20230721T062723Z LAST-MODIFIED:20230911T054640Z UID:190228-1694509200-1694518200@www.pcma.org SUMMARY:PCMA APAC Labs\, Sydney - Guiding Principles in Experience Design: Six Truths for Innovative Engagement Strategies DESCRIPTION:Discover the Six Truths for Innovative Engagement Strategies to elevate your engagement game! \n\n\n What are the Six Truths for Innovative Engagement Strategies? How can you apply them into elevating your engagement experience? \n\n\n \n \n \n\n Guiding Principles in Experience Design: Six Truths for Innovative Engagement Strategies.  \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” link=”url:%23registration”]\n \n \n \n\n\n \n \n\n \n \n \n \n\n \n \n \n \n\n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n\n Event Details \nDate: Tuesday\, 12 September 2023\nTime: 9:00am – 11:30am AEST  [ SAVE THE DATE ]\nVenue: Sydney\, Australia (Actual venue will be informed via email) \n\n\n Limited spots available – priority will be given to PCMA Members. An email with specifics to purchase a free ticket will be sent to you to confirm your registration and secure your spot.\n \n\n \n \n\n\n \n \n\n \n \n \n \n\n \n \n \n \n\n What our participants have to say about PCMA APAC Labs in June: \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n\n \n \n It’s amazing to realize the potential of AI in enhancing efficiency. I even created a task list to use Spark that can improve my team’s productivity. My first PCMA Labs experience was fantastic – great topics and terrific networking opportunities with like-minded professionals. \n Kym De Britt\, Chief Executive Officer\, Australian Dental Association \n\n \n \n “Today’s session highlighted the potential of AI technology in our industry\, urging us to embrace new tools and skills for improved productivity. PCMA Labs provide a valuable opportunity to connect with knowledgeable professionals and enhance the events landscape.” \n Zarina Othman\, Head of Operations\, Asia\, European Society of Medical Oncology \n\n \n \n I can imagine using Spark in our workflow as part of our daily tasks eventually. It was nice to know what is available out there and PCMA Labs condensing a variety of useful information about AI together makes it easier for us in the community to absorb it. \n Jane Saunders\, Director Of Operations\, MCI Hong Kong & Macau \n\n \n \n “AI is the way forward for every industry\, and it’s wonderful to witness Spark’s potential in my workflow to make my day-to-day work easier. I thoroughly enjoyed my experience at PCMA Labs\, catching up with familiar faces\, and networking with peers from the industry.” \n Emma Scown\, Strategic Experiences Consultant\, Salesforce \n\n \n \n “Today’s session was an informative and eye-opening experience\, providing clarity on AI and its opportunities. PCMA Labs showcased Spark’s potential in the MICE industry from vetting legal contracts to crafting emails and agenda. We are exceptionally happy to partner with PCMA on the series of PCMA labs to get together with industry partners.” \n Genevieve Lim\, Director – MICE Management\, Marina Bay Sands \n\n \n \n AI is here to stay\, and it will continue to improve our work and lives. While Spark has the potential to improve my workflow\, deeper exploration of real-life applications is necessary. The knowledgeable speakers at the Labs pleasantly surprised me with their in-depth dive\, providing clear real-life examples of AI and interesting tools for practical use. \n Eric Chew\, Digital Director & Account Director\, Agenda Consulting \n\n \n \n PCMA Labs offers practical guidance on utilizing AI for industry benefits\, emphasizing the importance of human touch and reducing workload while enabling deeper content refinement. \n Erica Seo\, Director\, Business Strategy – APAC / Managing Director\, George P Johnson Experience Marketing \n\n \n \n “AI is not going to replace us; it enhances productivity and lets us focus on more important tasks. It’s interesting to see Spark’s capabilities in generating content\, and its recap video feature is especially intriguing for me to capture information.” \n William Gunner\, Senior Event Producer\, Lateral Events \n\n \n \n It’s exciting to know that there are readily available AI technologies for us to utilize. I am thrilled by Spark’s potential and its ability to save us a significant amount of time. Timely topic for us\, and fantastic networking opportunities to reconnect with my PCMA colleagues. \n Julie McGraw\, Managing Director\, GEMS Event Management Australia \n\n \n \n Today’s session was enriching\, bringing together professional from diverse industries providing different perspectives. I was impressed with the quality of the content Spark generated\, and happy to be able to meet and exchange experiences with fellow educators. \n Jeslin Wee\, Senior Education Specialist\, Ngee Ann Polytechnic \n\n \n \n The interactive session on Project Spark and its transformative power in the field of event management was truly eye-opening. The energy in the room was fantastic\, and the diverse global audience made it an enriching experience. Kudos to the moderator and speakers for an exceptional session. \n David Blansfield\, Executive Vice President\, Northstar \n\n \n \n Discovering AI’s impact was eye-opening. Project Spark excites me with time-saving efficiency\, benefiting juniors and streamlining solutions for seniors. PCMA Labs offers opportunities to reconnect\, learn\, and explore AI’s potential. \n Karine Koh\, Managing Director\, Asia & Oceania\, ARHT \n\n \n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” align=”center” link=”url:%23registration”]\n \n \n \n\n\n \n \n\n \n \n \n \n \n \n \n\n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers \n\n\n \n \n \n \n James BennettJessica QuineySimon CahillEl Kwang\n \n \n \n \n James Bennett\n \nDirector: Creative Technologies\, APAC\, Project Worldwide   \n\n\n \n \n \n\n With over 15 years of experience working within Creative Agencies\, James has worked on a breadth and depth of various business challenges.   \nHe originally started his career working at the cutting edge of mobile phone technology\, where his love for tech originated. For the past years\, he has been focused on fusing technology into the Project Worldwide business and their consumer activations for many globally prestigious brands and products.    \nCheck out James’ Linkedin.  \n\n\n Jessica Quiney   \nHead of Strategy\, APAC\, Project Worldwide  \n\n\n \n \n \n\n From ad land to communications to experience marketing\, Jess has spent her career in agencies grappling with questions such as: Why do people fall head over heels\, irrationally in love with brands? Can comms play a role countering terrorism? How can you bottle the magic of a live experience and build a relationship with the audience beyond that single moment in time?  \nJess is responsible for the strategy service offering at GPJ. Her favourite word is ‘why’\, and she likes to ask it a lot. Especially when interrogating a brief\, deep diving into a brand\, unearthing audience and cultural insights\, and providing springboards for ideation.   \nIt’s the blend of research\, logic and creativity that makes her tick. She believes that these three ingredients elevate experience design and are essential for dreaming\, designing and creating extraordinary experiences.  \n Check out Jess’ LinkedIn.  \n\n\n James Bennett\n \nHead of Marketing & Commercial Partnerships\, SXSW Sydney \n\n\n \n \n \n\n \n\n\n\n\n\n\n\n\nSimon Cahill is a pioneering leader in the music and entertainment industry with over 15 years of executive experience. \nCurrently\, he serves as the Head of Marketing & Commercial Partnerships at SXSW Sydney. His expertise lies in building high-performance teams\, driving innovation\, and leveraging data-driven strategies. Simon is renowned for his work with Warner Music Australia\, where he championed industry advancements in gaming\, the metaverse\, and web3. His passion for technology and innovation reflects his commitment to progressive change in the entertainment industry. \n\n\n\n\n\n\n\n\n\nCheck out Simon’s Linkedin.  \n\n\n El Kwang\n \nFounder & Chief Engager of BEAM \n\n\n \n \n \n\n At BEAM\, they create and curate content across 8 specific categories\, including ‘trends + insights\,’ ‘leadership + development\,’ and ‘mental fitness.’ \nAs co-founder and Chief Engager\, El presents in every aspect\, from building relationships to ideation and through to execution. Committed to creating mindful experiences – whether live\, virtual\, as a group\, or on an individual basis – he believes the right kind of energy makes a critical difference in how brands and partner brands communicate their values\, demonstrate leadership\, and share ideas in the common pursuit of a brighter tomorrow.  \nCheck out  El’s Linkedin.  \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n \n\n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS URL:https://www.pcma.org/event/pcmalabapac-syd-experience-design/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2023/06/PCMA-Labs-APAC-SYD_12-Sep.2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Hong_Kong:20230829T093000 DTEND;TZID=Asia/Hong_Kong:20230829T120000 DTSTAMP:20260609T172916 CREATED:20230615T084757Z LAST-MODIFIED:20230822T012634Z UID:188199-1693301400-1693310400@www.pcma.org SUMMARY:PCMA APAC Labs\, Hong Kong - Guiding Principles in Experience Design: Six Truths for Innovative Engagement Strategies DESCRIPTION:Discover the Six Truths for Innovative Engagement Strategies to elevate your engagement game! \n\n\n What are the Six Truths for Innovative Engagement Strategies? How can you apply them into elevating your engagement experience? \n\n\n \n \n \n\n Guiding Principles in Experience Design: Six Truths for Innovative Engagement Strategies.  \n\n\n Get ready to revolutionise your engagement approach of the six truths that go beyond mere trends! Join us this 29 August as we:  \n\nDive into these Six Truths; \nHear from industry leaders about their definition of innovative engagement; and \nEmbark on peer-to-peer exploration on the application of the truths to your own engagement game.\n\n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” link=”url:%23registration”]\n \n \n \n\n\n \n \n\n \n \n \n \n\n \n \n \n \n\n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n\n Event Details \nDate: Tuesday\, 29 August 2023\nTime: 9:30am – 12:00pm HKT  [ SAVE THE DATE ]\nVenue: Hong Kong (Actual venue will be informed via email) \n\n\n Limited spots available – priority will be given to PCMA Members. An email with specifics will be sent to you to confirm your registration and secure your spot.\n \n\n \n \n\n\n \n \n\n \n \n \n \n\n \n \n \n \n\n What our participants have to say about PCMA APAC Labs in June: \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n\n \n \n It’s amazing to realize the potential of AI in enhancing efficiency. I even created a task list to use Spark that can improve my team’s productivity. My first PCMA Labs experience was fantastic – great topics and terrific networking opportunities with like-minded professionals. \n Kym De Britt\, Chief Executive Officer\, Australian Dental Association \n\n \n \n “Today’s session highlighted the potential of AI technology in our industry\, urging us to embrace new tools and skills for improved productivity. PCMA Labs provide a valuable opportunity to connect with knowledgeable professionals and enhance the events landscape.” \n Zarina Othman\, Head of Operations\, Asia\, European Society of Medical Oncology \n\n \n \n I can imagine using Spark in our workflow as part of our daily tasks eventually. It was nice to know what is available out there and PCMA Labs condensing a variety of useful information about AI together makes it easier for us in the community to absorb it. \n Jane Saunders\, Director Of Operations\, MCI Hong Kong & Macau \n\n \n \n “AI is the way forward for every industry\, and it’s wonderful to witness Spark’s potential in my workflow to make my day-to-day work easier. I thoroughly enjoyed my experience at PCMA Labs\, catching up with familiar faces\, and networking with peers from the industry.” \n Emma Scown\, Strategic Experiences Consultant\, Salesforce \n\n \n \n “Today’s session was an informative and eye-opening experience\, providing clarity on AI and its opportunities. PCMA Labs showcased Spark’s potential in the MICE industry from vetting legal contracts to crafting emails and agenda. We are exceptionally happy to partner with PCMA on the series of PCMA labs to get together with industry partners.” \n Genevieve Lim\, Director – MICE Management\, Marina Bay Sands \n\n \n \n AI is here to stay\, and it will continue to improve our work and lives. While Spark has the potential to improve my workflow\, deeper exploration of real-life applications is necessary. The knowledgeable speakers at the Labs pleasantly surprised me with their in-depth dive\, providing clear real-life examples of AI and interesting tools for practical use. \n Eric Chew\, Digital Director & Account Director\, Agenda Consulting \n\n \n \n PCMA Labs offers practical guidance on utilizing AI for industry benefits\, emphasizing the importance of human touch and reducing workload while enabling deeper content refinement. \n Erica Seo\, Director\, Business Strategy – APAC / Managing Director\, George P Johnson Experience Marketing \n\n \n \n “AI is not going to replace us; it enhances productivity and lets us focus on more important tasks. It’s interesting to see Spark’s capabilities in generating content\, and its recap video feature is especially intriguing for me to capture information.” \n William Gunner\, Senior Event Producer\, Lateral Events \n\n \n \n It’s exciting to know that there are readily available AI technologies for us to utilize. I am thrilled by Spark’s potential and its ability to save us a significant amount of time. Timely topic for us\, and fantastic networking opportunities to reconnect with my PCMA colleagues. \n Julie McGraw\, Managing Director\, GEMS Event Management Australia \n\n \n \n Today’s session was enriching\, bringing together professional from diverse industries providing different perspectives. I was impressed with the quality of the content Spark generated\, and happy to be able to meet and exchange experiences with fellow educators. \n Jeslin Wee\, Senior Education Specialist\, Ngee Ann Polytechnic \n\n \n \n The interactive session on Project Spark and its transformative power in the field of event management was truly eye-opening. The energy in the room was fantastic\, and the diverse global audience made it an enriching experience. Kudos to the moderator and speakers for an exceptional session. \n David Blansfield\, Executive Vice President\, Northstar \n\n \n \n Discovering AI’s impact was eye-opening. Project Spark excites me with time-saving efficiency\, benefiting juniors and streamlining solutions for seniors. PCMA Labs offers opportunities to reconnect\, learn\, and explore AI’s potential. \n Karine Koh\, Managing Director\, Asia & Oceania\, ARHT \n\n \n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” align=”center” link=”url:%23registration”]\n \n \n \n\n\n \n \n\n \n \n \n \n \n \n \n\n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers \n\n\n \n \n \n \n Ben HamerDaniel Tjan\n \n \n \n \n Dr Ben Hamer\n \nFuturist\, Author\, and Podcast Host \n\n\n \n \n \n\n Professor Ben Hamer is one of Australia’s few accredited futurists and is a global expert on the Future of Work. \nHe heads up the Future of Work market for one of the world’s leading advisories and has worked at the World Economic Forum\, where he led critical projects on the future of work\, skills and education. Ben is a Board Member for the Australian HR Institute\, where he was appointed as the youngest Non-Executive Director in the organisation’s history and provides expert commentary across Australian media on a regular basis. \n\n\n Current Work: \nBen has a doctorate of Public Administration\, which included time spent as a Visiting Scholar at Yale University\, and is an Adjunct Professor with the Centre for Work and Wellbeing at Edith Cowan University. Coupled with his leading industry experience\, Ben has advised ASX CEOs through to Government Ministers. He is a sought-after keynote speaker on the topic of life and work in the future\, and what it all means for organisations\, leaders\, and workers. \nBen is the host of PwC Australia’s Future of Work podcast and author of The Kickass Career: How to succeed in the Future of Work\, today. \nCheck out Ben’s Linkedin. \n\n Daniel Tjan\n \nDirector\, Business Innovation\, Gevme \n\n\n \n \n \n\n Daniel Tjan is the Director of Business Innovation at Gevme\, with 18 years of experience in the technology industry. He has worked closely with Singapore’s leading government\, enterprise\, education\, and MICE clients on various event technology-related projects. An expert in identifying and resolving problems using technology and relating it to existing business processes. He has trained and consulted with both senior management and end-users from different backgrounds and learning styles. \nAt PCMA Labs\, Daniel will be discussing the impact of AI on the workforce and explore the potential for AI to revolutionize the way we work as well as the challenges it presents. \nCheck out Daniel’s Linkedin. \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n \n\n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS URL:https://www.pcma.org/event/pcmalabapac-hk-experience-design/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2023/06/PCMA-Labs-APAC-HK_29-Aug.2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20230718T110000 DTEND;TZID=Asia/Singapore:20230718T120000 DTSTAMP:20260609T172916 CREATED:20230706T032933Z LAST-MODIFIED:20230717T030445Z UID:189081-1689678000-1689681600@www.pcma.org SUMMARY:APAC Webinar - Project Spark: The AI Tool for Eventprofs\, by Eventprofs. DESCRIPTION:Get Stuff Done with PCMA’s AI Tool\, Project SPARK \nProject SPARK – the AI Tool for Eventprofs\, by Eventprofs\, is a once in a generation opportunity for the business events industry to understand and define how a disruptive technology will shape our chosen profession — the business events industry. \n\n\n Webinar Key Takeaways \nJoin us for the webinar on Project SPARK to discover what SPARK is all about\, and how you can make the most of it to jumpstart your: \n\nroutine event design and planning tasks;\ncontent generation;\nmarketing communications.\n\n\n\n \n\n Top Features of SPARK\n*Click on the image to view the screenshots. \n\n\n \n \n \n\n Create engaging event content such as event descriptions\, speaker bios\, press releases etc. \n\n\n Repurpose your event videos into blog piece and LinkedIn post \n\n\n \n \n \n\n \n \n \n\n Unlock insights of your event data including creating personas\, analysing feedback\, etc. \n\n\n And MORE for you to discover – register for the webinar and skip the waiting list to access SPARK! \n\n\n \n \n \n\n\n \n \n\n \n \n \n Webinar Details\n \nDate: Tuesday\, July 18\, 2023\nTime: 11:00am – 12 noon SGT | 1:00pm – 2:00pm AEST\n[Save the date into your calendar] \n\n\n \n\n Agenda \n\n[vc_raw_html]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[/vc_raw_html]\n SPARK is designed to complement your skills and expertise\, not replace them. Regain your precious time from repetitive tasks and maximise your productivity today. \n\n[vc_btn title=”REGISTER TODAY” style=”custom” custom_background=”#ef643d” custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fmeeting%2Fregister%2FtJUkdeCpqj8rEtU0mhO-DqwHr3augFbA_2ls%20|title:PCMA%20APAC%20Webinar%3A%20Project%20SPARK|target:_blank”]\n \n\n \n\n\n Speaker | Moderator\n \n\n\n \n \n \n \n Speaker: Veemal GungadinModerator: Florence Chua\n \n \n \n \n Speaker: Veemal Gungadin\n \nFounder & CEO\, Gevme \n\n\n \n \n \n\n Veemal Gungadin is the Founder & CEO of Gevme\, a fast-growing omnichannel event platform. Veemal Gungadin graduated from the National University of Singapore in 2003 with a Bachelor in Computing. \nVeemal sits on the Board of Directors & Trustees at PCMA\, the world’s largest\, most respected and most recognized network of business events strategists. \nVeemal is also the VP of Digital & Innovation at SACEOS\, where he helps drive national level MICE initiatives in Singapore. \nCheck out Veemal’s Linkedin | Gevme page. \n\n\n Moderator: Florence Chua\n \nManaging Director\, APAC\, PCMA \n\n\n \n \n \n\n With over 20 years of experience in Asia Pacific\, including 10+ years in China\, Florence specializes in inter-continental and regional market development\, helping US-based international associations enter the Asia Pacific market\, and working with Chinese brands on joint ventures and international activations. Florence has overseen multiple business lines\, including consulting services for feasibility studies and business planning\, as well as event services and marketing activations in various locations. She has been hands-on in managing key accounts\, stakeholders\, and driving business growth. \nCheck out Florence’s Linkedin. URL:https://www.pcma.org/event/apac-webinar-project-spark/ CATEGORIES:APAC (Asia Pacific),Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2023/07/APAC-Webinar-Spark-July-2023-Email-banner-720-×-240-px.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Australia/Sydney:20230614T091500 DTEND;TZID=Australia/Sydney:20230614T113000 DTSTAMP:20260609T172916 CREATED:20230504T100938Z LAST-MODIFIED:20230601T030533Z UID:185713-1686734100-1686742200@www.pcma.org SUMMARY:PCMA APAC Labs\, Sydney - The Future of Work: Impact of AI on the Workforce DESCRIPTION:Technology and digitisation are rapidly changing the way we work. The accelerated adoption of technology during pandemic has impacted the work-life balance perspective of the workforce. \nJoin us at the PCMA APAC Labs to discover The Future of Work: Impact of AI on the Workforce. Our Keynote speaker\, Dr Ben Hamer will dive into: \n\nStories of hope and human progress\, painting the picture for a positive future;\nThe current state of AI\, particularly generative AI such as ChatGPT;\nThe way in which work is being transformed and what we can do about it.\n\nTogether with our panel speaker Daniel Tjan\, the Labs will also explore: \n\nExamples of event technology applications including generative AI used within the business events industry include;\nInteresting use cases in ideation\, content repurposing\, post event analytics\, etc.;\nA guided hands-on workshop using generative AI (Spark).\n\nThis technology has the potential to revolutionise the way we work\, help with the talent shortage crisis (maybe)\, but also raises questions about job displacement and re-skilling. Register today to explore opportunities and issues to stay ahead of the curve.  \n\n \n \n\n\n \n \n\n \n \n \n Early Access to SPARK: Business Events AI Powered by You \nProject Spark is a free education and development initiative was announced at IMEX Frankfurt by PCMA and Gevme on 24 May. \nProject Spark includes an AI tool aimed at helping you jumpstart routine event design and planning tasks\, content generation and marketing communications. Spark is designed to complement your skills and expertise\, not replacing them. \nThe waitlist for early access to Spark is growing. PCMA APAC Labs participants will gain early access to Spark on 14 June! \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers \n\n\n \n \n \n \n Ben HamerDaniel Tjan\n \n \n \n \n Dr Ben Hamer\n \nFuturist\, Author\, and Podcast Host \n\n\n \n \n \n\n Professor Ben Hamer is one of Australia’s few accredited futurists and is a global expert on the Future of Work. \nHe heads up the Future of Work market for one of the world’s leading advisories and has worked at the World Economic Forum\, where he led critical projects on the future of work\, skills and education. Ben is a Board Member for the Australian HR Institute\, where he was appointed as the youngest Non-Executive Director in the organisation’s history and provides expert commentary across Australian media on a regular basis. \n\n\n Current Work: \nBen has a doctorate of Public Administration\, which included time spent as a Visiting Scholar at Yale University\, and is an Adjunct Professor with the Centre for Work and Wellbeing at Edith Cowan University. Coupled with his leading industry experience\, Ben has advised ASX CEOs through to Government Ministers. He is a sought-after keynote speaker on the topic of life and work in the future\, and what it all means for organisations\, leaders\, and workers. \nBen is the host of PwC Australia’s Future of Work podcast and author of The Kickass Career: How to succeed in the Future of Work\, today. \nCheck out Ben’s Linkedin. \n\n Daniel Tjan\n \nDirector\, Business Innovation\, Gevme \n\n\n \n \n \n\n Daniel Tjan is the Director of Business Innovation at Gevme\, with 18 years of experience in the technology industry. He has worked closely with Singapore’s leading government\, enterprise\, education\, and MICE clients on various event technology-related projects. An expert in identifying and resolving problems using technology and relating it to existing business processes. He has trained and consulted with both senior management and end-users from different backgrounds and learning styles. \nAt PCMA Labs\, Daniel will be discussing the impact of AI on the workforce and explore the potential for AI to revolutionize the way we work as well as the challenges it presents. \nCheck out Daniel’s Linkedin. \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Wednesday\, 14 June 2023\nTime: 9:15am – 11:30am AEST  [ SAVE THE DATE ]\nVenue: Sydney\, Australia (Actual venue will be sent via email) \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” link=”url:%23registration”]\n Limited spots available – priority will be given to PCMA Members. A confirmation email with event specifics will be sent to confirm registrations nearer to the event date.\n \n\n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS URL:https://www.pcma.org/event/pcmalabapac-syd-the-future-of-work/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2023/05/PCMA-Labs-APAC-SYD-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20230608T133000 DTEND;TZID=Asia/Singapore:20230608T160000 DTSTAMP:20260609T172916 CREATED:20230504T095006Z LAST-MODIFIED:20230530T102944Z UID:185706-1686231000-1686240000@www.pcma.org SUMMARY:PCMA APAC Labs\, Singapore - The Future of Work: Impact of AI on the Workforce DESCRIPTION:Technology and digitisation are rapidly changing the way we work. The accelerated adoption of technology during pandemic has impacted the work-life balance perspective of the workforce. \nJoin us at the PCMA APAC Labs to discover The Future of Work: Impact of AI on the Workforce. This peer-focused mini workshop will cover:  \n\nCurrent state of AI and generative AI\, and its impact on the workforce\nReal-world applications and its use in event lifecycle\nWhat to consider for upskilling and reskilling your talents\nHow to equip yourself and your teams to work alongside such technology\nGuided hands-on workshop using generative AI for event ideation\, content generation\, and marketing communications.\n\nThis technology has the potential to revolutionise the way we work\, help with the talent shortage crisis (maybe)\, but also raises questions about job displacement and re-skilling. Register today to explore opportunities and issues to stay ahead of the curve. \n\n \n \n\n\n \n \n\n \n \n \n Early Access to SPARK: Business Events AI Powered by You \nProject Spark is a free education and development initiative was announced at IMEX Frankfurt by PCMA and Gevme on 24 May. \nProject Spark includes an AI tool aimed at helping you jumpstart routine event design and planning tasks\, content generation and marketing communications. Spark is designed to complement your skills and expertise\, not replacing them. \nThe waitlist for early access to Spark is growing. PCMA APAC Labs participants will gain early access to Spark on 8 June! \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers \n\n\n \n \n \n \n Laurence LiewTay Ee LearnVeemal Gungadin\n \n \n \n \n Laurence Liew\n \nDirector for AI Innovation\, AI Singapore \n\n\n \n \n \n\n Laurence is the Director for AI Innovation at AI Singapore and is driving the adoption of AI by the Singapore ecosystem through the 100 Experiments and the AI Apprenticeship programmes. \nA visionary and serial technopreneur\, he identified and introduced Singapore’s enterprises to Linux and open source (1999)\, High Performance Computing (HPC) Cluster (2001)\, Grid Computing (2003)\, Cloud Computing (2007) and Data Science with R (2011) amongst others. \nLaurence graduated from National University of Singapore (NUS) with First Class Honours in Engineering and holds a Masters in Knowledge Engineering from NUS. \nCheck out Laurence’s Linkedin. \n\n\n Tay Ee Learn\n \nChief Sector Skills Officer\, NTUC LearningHub \n\n\n \n \n \n\n Mr Tay Ee Learn is the Chief Sector Skills Officer at NTUC LearningHub. His division works with the regulators\, unions and industries to provide a comprehensive range of learning services and solutions for the tourism\, advanced manufacturing\, built environment\, and trade & connectivity clusters. \nMr Tay started his career with the Ministry of Defence before moving on to the private sector. His industrial experiences\, both locally and regionally\, include operations\, food production\, supply chain management\, safety\, security\, and information technology. He had also served as a board member for several private organisations. \n\n\n Mr Tay is a strong believer in continuous experiential learning and improvement. He graduated from King’s College London\, and holds a Master of Engineering degree in Logistics from the Massachusetts Institute of Technology (MIT). \nCheck out Tay Ee Learn’s Linkedin. \n\n Veemal Gungadin\n \nFounder & CEO\, Gevme \n\n\n \n \n \n\n Veemal Gungadin is the Founder & CEO of Gevme\, a fast-growing omnichannel event platform. Veemal Gungadin graduated from the National University of Singapore in 2003 with a Bachelor in Computing. \nVeemal sits on the Board of Directors & Trustees at PCMA\, the world’s largest\, most respected and most recognized network of business events strategists. \nVeemal is also the VP of Digital & Innovation at SACEOS\, where he helps drive national level MICE initiatives in Singapore \nCheck out Veemal’s Linkedin. \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Thursday\, 8 June 2023\nTime: 1:30pm – 4:00pm SGT  [ SAVE THE DATE ]\nVenue: Singapore (Actual venue will be sent via email) \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” link=”url:%23registration”]\n Limited spots available – priority will be given to PCMA Members. A confirmation email with event specifics will be sent to confirm registrations nearer to the event date.\n \n\n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS URL:https://www.pcma.org/event/pcmalabapac-sg-the-future-of-work/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2023/05/PCMA-Labs-APAC-SG-3.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Hong_Kong:20230601T091500 DTEND;TZID=Asia/Hong_Kong:20230601T113000 DTSTAMP:20260609T172916 CREATED:20230504T100209Z LAST-MODIFIED:20230601T012141Z UID:185705-1685610900-1685619000@www.pcma.org SUMMARY:PCMA APAC Labs\, Hong Kong - The Future of Work: Impact of AI on the Workforce DESCRIPTION:Technology and digitisation are rapidly changing the way we work. The accelerated adoption of technology during pandemic has impacted the work-life balance perspective of the workforce. \nJoin us at the PCMA APAC Labs to discover The Future of Work: Impact of AI on the Workforce. This peer-focused mini workshop will cover:  \n\nCurrent state of AI and generative AI and its impact on the workforce\nReal-world applications and its use in event lifecycle\nHow to equip yourself and your teams to work alongside such technology\nGuided hands-on workshop using generative AI for event ideation\, content generation\, and marketing communications.\n\nThis technology has the potential to revolutionise the way we work\, help with the talent shortage crisis (maybe)\, but also raises questions about job displacement and re-skilling. Register today to explore opportunities and issues to stay ahead of the curve. \n\n \n \n\n\n \n \n\n \n \n \n Early Access to SPARK: Business Events AI Powered by You \nProject Spark is a free education and development initiative was announced at IMEX Frankfurt by PCMA and Gevme on 24 May. \nProject Spark includes an AI tool aimed at helping you jumpstart routine event design and planning tasks\, content generation and marketing communications. Spark is designed to complement your skills and expertise\, not replacing them. \nThe waitlist for early access to Spark is growing. PCMA APAC Labs participants will gain early access to Spark on 1 June! \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers\n \n\n\n \n \n \n \n Andy ChunJonathan Easton\n \n \n \n \n Andy Chun\n \nRegional Director of Technology Innovation\, Prudential plc \n\n\n \n \n \n\n Andy Chun is a pioneer in AI and technology with 30+ years of experience. He is the Regional Director of Technology Innovation at Prudential plc\, promoting emerging technologies for customer health and wealth. He is a VP at HK Computer Society\, an Adjunct Professor at CityU HK\, and serves as advisor to government bodies. He was named HK’s top CIO and one of Greater China’s top five CIOs. He holds a Ph.D. from UIUC and executive MBA training from BU. \nCheck out Andy’s Linkedin. \n\n\n Jonathan Easton\n \nVP Design\, Gevme \n\n\n \n \n \n\n Jonathan is the co-founder & VP Design at Gevme\, a fast-growing omnichannel event platform. Jonathan graduated from Curtin University of Technology (Australia) in 2004 with a Bachelor of Arts in Design with First Class Honours and was on the prestigious Vice Chancellor’s List. With a passion for product and technology\, Jonathan leads the design team at Gevme where he helps re-imagine and build the future of events. \nFrom the start of Gevme\, Jonathan has pioneered and has been the driving force behind the company’s product designs. The balance between Form and Function\, the role of Design in innovation and the constant evolution of the Design practice in relation to product development have always been at the core of Jonathan’s obsessions. \nCheck out Jonathan’s Linkedin. \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Thursday\, 1 June 2023\nTime: 9:15am – 11:30am HKT  [ SAVE THE DATE ]\nVenue: Hong Kong (Actual venue will be sent via email) \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” link=”url:%23registration”]\n Limited spots available – priority will be given to PCMA Members. A confirmation email with event specifics will be sent to confirm registrations nearer to the event date. \n\n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS URL:https://www.pcma.org/event/pcmalabapac-hk-the-future-of-work/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2023/05/PCMA-Labs-APAC-HK-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20230510T110000 DTEND;TZID=Asia/Singapore:20230510T120000 DTSTAMP:20260609T172916 CREATED:20230411T104730Z LAST-MODIFIED:20230507T093113Z UID:184036-1683716400-1683720000@www.pcma.org SUMMARY:APAC Webinar: Unlocking the Power of AI for Events DESCRIPTION:Meet Your Next Best Meeting Planning Tool: Artificial Intelligence (AI) \nArtificial intelligence technology and tools are now available to the masses. Not just ChatGPT\, but Bing\, Bard\, Claude\, Ernie\, and more to come in the future. \nHow are these AI tools going to help you in your events? “Unlocking the Power of AI for Events” webinar will unravel what cutting-edge AI tech and tools are all about\, and introduce you to terms like “GPT” and “LLM” (and what it really means). \n\n\n Webinar Key Takeaways \n\nUnderstand the fundamentals of AI;\nPractical knowledge including pros and cons of the evolving AI tech and tools;\nHow you can use AI tools to boost productivity and ideation in your event today.\n\n\n\n Webinar Details\nDate: Wednesday\, May 10\, 2023\nTime: 11:00am – 12:00 noon SGT | 1:00pm – 2:00pm AEST\n(Link to webinar will be sent via email) \nClick on the button below to register and secure your virtual spot! \n\n[vc_btn title=”REGISTER TODAY” style=”custom” custom_background=”#ef643d” custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fwww.gevme.com%2F99842766%2Fregistration%2Fbuy%3Ftickets-193450%3D1|title:PCMA%20APAC%20Webinar%3A%20AI%20Tech%20for%20Events|target:_blank”]\n \n\n \n\n\n Speaker | Moderator | Panelist\n \n\n\n\n \n \n Speaker: Veemal Gungadin\n \n \n \n \n Speaker: Veemal Gungadin\n \nFounder & CEO\, Gevme \n\n\n \n \n \n\n Veemal Gungadin is the Founder & CEO of Gevme\, a fast-growing omnichannel event platform. Veemal Gungadin graduated from the National University of Singapore in 2003 with a Bachelor in Computing. \nVeemal sits on the Board of Directors & Trustees at PCMA\, the world’s largest\, most respected and most recognized network of business events strategists. \nVeemal is also the VP of Digital & Innovation at SACEOS\, where he helps drive national level MICE initiatives in Singapore \nCheck out Veemal’s Linkedin | Gevme page. \n\n\n \n \n \n \n \n Moderator: Florence Chua\n \n \n \n \n Moderator: Florence Chua\n \nManaging Director\, APAC\, PCMA \n\n\n \n \n \n\n With over 20 years of experience in Asia Pacific\, including 10+ years in China\, Florence specializes in inter-continental and regional market development\, helping US-based international associations enter the Asia Pacific market\, and working with Chinese brands on joint ventures and international activations. Florence has overseen multiple business lines\, including consulting services for feasibility studies and business planning\, as well as event services and marketing activations in various locations. She has been hands-on in managing key accounts\, stakeholders\, and driving business growth. \nCheck out Florence’s Linkedin. \n\n\n \n \n \n \n \n Panelist: James Bennett\n \n \n \n \n Panelist: James Bennett\n \nDirector: Creative Technologies\, APAC\, Project Worldwide \n\n\n \n \n \n\n With over 15 years of experience working within Creative Agencies\, James has worked on a breadth and depth of various business challenges. \nHe originally started his career working at the cutting edge of mobile phone technology.  It was here that his interest in new technologies began\, along with his passion with helping to simplify the complex in more human terms. \nFor the past years\, he has been focused on fusing technology into the Project Worldwide business and their agencies consumer activations for many globally prestigious brands and products.  From sports shoes to sports cars; Always ensuring that the idea is matched with effective execution. \nCheck out James’ Linkedin. URL:https://www.pcma.org/event/unlocking-the-power-of-ai-for-events/ CATEGORIES:APAC (Asia Pacific),Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2023/04/10-May-AI-Tech-Webinar.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Australia/Sydney:20230426T163000 DTEND;TZID=Australia/Sydney:20230426T180000 DTSTAMP:20260609T172916 CREATED:20230417T025941Z LAST-MODIFIED:20230424T040134Z UID:184000-1682526600-1682532000@www.pcma.org SUMMARY:PCMA APAC Campfire Chat in Sydney DESCRIPTION:Be here with us for an intimate information and networking session in Sydney on April 26! \nMeet Peter J. O’Neil\, FASAE\, CAE\, Global Board Member and Trustee of PCMA\, and CEO of ASIS International\, to hear his story on how he tackles current business imperatives and uncertainties as he continues to grow ASIS International. \n\n\n \nInsights from his firsthand experience addressing key business issues with innovative solutions;\n\n\nDelve into business imperatives such as new technology\, revolutionary ideas\, sustainability initiatives\, inclusivity\, and more;\n\n\n\nHear from your peers on their experiences in dealing with similar challenges.\n\n\n\n Campfire Chat Details \nDate: Wednesday\, April 26\, 2023\nTime: 4:00pm – 6:00pm Sydney Time\nVenue: Sydney\, Australia (Actual venue will be sent via email) \nLimited spots available – priority will be given to PCMA Members. A confirmation email with event specifics will be sent to confirm registrations nearer to the event date.\n \n\n\n Click here to register your interest now for this session of networking and learning from a leader with extensive experience in professional organizations on business transformation and strategic planning. \n\n\n Do you have questions or topic suggestions?  \nWe want to hear your concerns and challenges that you are currently facing\, to be discussed during the Campfire Chat. Click here to submit your questions or suggestions! \n\n\n About Peter J. O’Neil\, FASAE\, CAE \nPeter is a highly regarded leader in the global association community\, and currently the CEO of ASIS International. \n\n\n \n \n \n\n He is a passionate advocate for inclusivity and renowned for his experience in transforming organizations and creating inclusive cultures. With a track record of building strong\, transparent organizations that connect people and create opportunities\, he has earned numerous accolades\, including the ASAE CAE certification\, ASAE Fellow\, and ASAE Key Award winner. He has also held various leadership positions within the ASAE and US Chamber of Commerce. \n\n\n As a strong advocate for diversity\, equity\, and inclusion\, O’Neil has served as a mentor and facilitator for ASAE DELP since 2006. His strengths include business development\, executive leadership\, strategic planning\, organization transformation and growth\, and culture development\, among others. Find out more about O’Neil on his LinkedIn profile here. \n\n \n \n\n\n \n \n\n \n \n \n \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary. \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n ACKNOWLEDGEMENT URL:https://www.pcma.org/event/pcma-apac-campfire-chat-in-sydney/ CATEGORIES:APAC (Asia Pacific),Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2023/04/SYD-Campfire-Chat-banner-2400-×-800-px.png END:VEVENT END:VCALENDAR