BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PCMA - ECPv5.14.2.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PCMA X-ORIGINAL-URL:https://www.pcma.org X-WR-CALDESC:Events for PCMA REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20250309T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20251102T090000 END:STANDARD TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20250309T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20251102T070000 END:STANDARD TZID:America/Denver BEGIN:DAYLIGHT TZOFFSETFROM:-0700 TZOFFSETTO:-0600 TZNAME:MDT DTSTART:20250309T090000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0600 TZOFFSETTO:-0700 TZNAME:MST DTSTART:20251102T080000 END:STANDARD TZID:America/Vancouver BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20250309T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20251102T090000 END:STANDARD TZID:Europe/London BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20250330T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20251026T010000 END:STANDARD TZID:Australia/Sydney BEGIN:STANDARD TZOFFSETFROM:+1100 TZOFFSETTO:+1000 TZNAME:AEST DTSTART:20250405T160000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1000 TZOFFSETTO:+1100 TZNAME:AEDT DTSTART:20251004T160000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20251006T170000 DTEND;TZID=America/Los_Angeles:20251006T190000 DTSTAMP:20260403T160347 CREATED:20250926T113012Z LAST-MODIFIED:20251006T121515Z UID:243042-1759770000-1759777200@www.pcma.org SUMMARY:PCMA Southwest & Pacific’s Top-Secret NextGen Meetup at IMEX America DESCRIPTION:Join the PCMA Southwest & Pacific’s NextGen meetup at IMEX America on Monday\, Oct 6th\, at Mandalay Bay from 5:00 PM – 7:00 PM at a secret location that will be revealed on the day of the event.  All you need to do is sign up and then keep an eye on your email for the details. \n\n\nWhen : Monday\, October 6th\nTime:5:00pm – 7:00pm PST\nWhere: Mandalay Bay – Secret location to be revealed day of!\nCost: Complimentary to attend \n\n  URL:https://www.pcma.org/event/pcma-southwest-pacifics-top-secret-nextgen-meetup-at-imex-america/ LOCATION:Mandalay Bay\, 3950 S Las Vegas Blvd\, Las Vegas\, NV\, 89119\, United States CATEGORIES:• Southwest & Pacific ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/09/imex-scaled-e1758739189598-g63VC3.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20251006 DTEND;VALUE=DATE:20251010 DTSTAMP:20260403T160347 CREATED:20250910T202131Z LAST-MODIFIED:20251002T201833Z UID:241862-1759708800-1760054399@www.pcma.org SUMMARY:IMEX 2025 DESCRIPTION:IMEX America kicks off with a full day of education at Smart Monday on October 6\, 2025. PCMA will be at booth F441 from 9:30am-5:30pm from Tuesday\, October 7\, through Thursday\, October 9\, 2025.   \n\n[vc_btn title=”Schedule an appointment with our team” style=”outline-custom” outline_custom_color=”#54a0df” outline_custom_hover_background=”#54a0df” outline_custom_hover_text=”#ffffff” shape=”round” align=”center” i_align=”right” i_icon_fontawesome=”” add_icon=”true” link=”url:https%3A%2F%2Fimexamerica.com%2Fnewfront%2Fprofile%2Fdashboard|target:_blank|rel:nofollow”]\n Keep reading for more information on our education and networking opportunities during IMEX America and check back regularly for updates! \n\n\n \n \n \n \n \n \n\n\n \n \n\n \n \n \n \n \n \n \n\n Smart Monday Education by PCMA\n\n\n Add our workshops and panels to your IMEX schedule!  \n\n\n Spark AI Workshop 1: Event Planning & Logistics\nSmart Planning with Spark: Streamlining Event Logistics\n9:30am – 10:30am | Paula Rowntree   \nBehind every successful event is a mountain of planning\, coordination\, and detail. In this hands-on session\, you’ll learn how to use Spark and its more than 100 modules and tasks to simplify logistics and stay ahead of deadlines. From building supplier RFPs and managing run sheets to shaping venue briefs and balancing budgets\, Spark transforms time-consuming admin into quick\, accurate outputs. You’ll walk away with practical workflows designed for real event challenges—so you can focus less on manual tasks and more on delivering exceptional experiences.    \n\n\n \n \n \n \n\n Spark AI Workshop 2: Data Analysis & Marketing\nUnlocking Insights & Amplifying Impact with Spark\n10:45am-11:45am | Paula Rowntree \nEvent professionals know that data and marketing both demand time\, attention\, and clarity. In this session\, you’ll see how Spark’s Data Analysis tools cut through the noise—summarising surveys\, highlighting trends\, and evaluating feedback in seconds. We’ll then shift gears to explore Spark’s Marketing modules\, where you can instantly repurpose content into campaigns\, build audience-specific messaging\, and create posts\, press releases\, and sponsorship proposals at speed. Together\, these tools demonstrate how Spark’s more than 100 modules and tasks can give you sharper insights and stronger outreach without the manual workload. \n\n\n \n \n \n \n\n From Event Execution to Strategic Leadership: Mastering Data-Driven Communication for Event Professionals\n12:00pm-1:00pm | Anthony Vade | Co-Founder\, Strategy Table Pathways Inc. & PCMA Institute Faculty  \nIn today’s competitive business landscape\, event professionals must evolve beyond logistical coordination to become strategic partners who drive measurable organizational impact. This comprehensive session is designed to transform how event professionals communicate their value\, align with business objectives\, and influence key stakeholders through compelling\, data-driven narratives.  \nLearning Outcomes\nBy the end of this session\, participants will be able to:  \n\nReframe Their Professional Identity: Transition from tactical event coordinators to strategic business partners who understand and contribute to organizational goals \nMaster Data-Driven Storytelling: Develop compelling narratives that translate event metrics into business impact stories that resonate with C-suite executives \nImplement Strategic Analytics: Leverage technology and analytics tools to track\, measure\, and report on event performance in ways that matter to senior leadership \nDeliver Executive-Ready Presentations: Craft and confidently present business-driven event proposals that secure buy-in and resources from executive stakeholders \n\n\n\n \n \n \n \n\n From Order-Taker to Strategic Partner: The C-Suite Mindset Every Event Professional Needs\n2:30pm-3:30pm | Tammy Moore\, CMM\, CMP | VP Learning & Professional Development | PCMA Institute  \nTired of being brought in at the last minute to execute someone else’s vision? Ready to earn your seat at the strategy table? This interactive session transforms how you approach your role by teaching you to think like the C-suite about the impact of events on business success.  \nUsing real business frameworks and practical exercises\, you’ll learn to decode what leadership truly cares about and translate your event expertise into executive-level conversations. Master the strategic thinking that separates order-takers from indispensable partners who drive measurable business results.  \nThis session is designed for ambitious event professionals who want to elevate their influence and become trusted advisors within their organizations.  \nLearning Outcomes\nBy the end of this session\, you will be able to:  \n\nApply business thinking frameworks to evaluate and communicate event ROI in terms of leadership values \nPosition events strategically as drivers of key business objectives rather than standalone activities \nIdentify value creation opportunities within your current role to increase organizational impact \nDevelop proactive partnership strategies that transform you from a reactive executor to a trusted business advisor \n\n\n\n \n \n \n \n\n Bridging the Design Gap: Aligning Business Objectives with Human Experience\n3:45pm-4:30pm | Devon Montgomery Pasha | DMP Creative & PCMA Institute Faculty \nMany events fail because there’s a gap between what organizations want to achieve and what participants actually experience. This session explores how to bridge that gap using event design thinking. Participants will learn how to align business objectives with participant needs\, creating experiences that deliver measurable impact and lasting value.  \nLearning Outcomes\nBy the end of this session\, you will be able to:  \n\nIdentify the most common gaps between business goals and event delivery. \nApply design thinking to close those gaps with practical tools. \nLearn how to measure success in terms that matter to both business leaders and participants. \n\n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n\n PCMA Institute Education Sessions at the PCMA Booth (F441)\n\n\n Tuesday\, October 7 \n Are you a P.A.R.T.N.E.R. to Leadership?\n10:00am-10:30 am | Tammy Moore  \nBack by popular demand\, this session explores the P.A.R.T.N.E.R. Framework – your roadmap from service provider to strategic partner. With 48% of companies experiencing C-suite changes last year\, event professionals must elevate their approach to remain indispensable.  \nLearn the seven elements: Position yourself as a trusted resource\, Actively listen\, Recommend strategic solutions\, Transparently communicate\, Navigate challenges proactively\, Evaluate and demonstrate impact\, and Refine your approach. Through self-assessment and practical application\, you’ll identify development areas and create an action plan to strengthen leadership partnerships.  \nLearning Objectives:  \n\nApply the P.A.R.T.N.E.R. Framework to current relationships \nIdentify personal development priorities \nCreate actionable steps for strategic partnership building \n\n\n\n \n \n \n \n\n Behind the RFP: Building Better AV Partnerships for Modern Events\n10:45am-11:15 am | Bill Mott  \nThe AV RFP process can make or break your event. With evolving technology\, hybrid formats\, and venue complexities\, it’s essential to ask the right questions\, evaluate the right metrics\, and choose the right partner.  \nJoin Bill Mott with Pinnacle Live for a practical\, future-focused session on creating smarter AV RFPs. Learn how to budget\, navigate in-house AV\, and avoid common pitfalls so you can align with the right vendor and deliver exceptional experiences.  \nKey Takeaways:  \n\nStructure AV RFPs that reflect your event’s vision\, from creative to production. \nEvaluate proposals using clear\, measurable criteria. \nUnderstand pricing trends and find cost-saving opportunities. \nWork effectively with in-house AV without sacrificing quality. \nExplore emerging AV technologies to shape your next RFP \n\n\n\n \n \n \n \n\n Say Less\, Connect More: Simple Communication That Influences Action \n11:30 am-12:00 pm | Sherron Washington\n \nYour words have power—but your time is limited. Whether you’re pitching a venue\, engaging a client\, or welcoming a crowd\, you’ve got seconds to spark connection and build trust. This high-energy micro-session teaches you how to make your communication sharper\, smarter\, and more human. Walk away with real-world strategies to get people to listen\, feel\, and act—fast.   \nWalk away with:   \n\nThe 7-Second Impact: Make your first words count (and ditch the fluff) \nThe One-Sentence Rule: How to clearly communicate your brand or value in under 12 words  \nMicro-Messaging Makeovers: Upgrade everyday phrases that sound generic or scripted \n\n\n\n \n \n \n \n\n Spark Presentation\n12:00pm – 12:30pm | Anca Platon Trifan\n \nBeyond the Demo: Spark in Real Life\nSpark is built for event professionals—but how do you actually make it work in real planning scenarios? With 20+ years in event technology and as host of the Events: Demystified podcast\, Anca Platon Trifan will show you how to move beyond the demo and apply Spark where it matters most. In this 25-minute PCMA Main Stage session\, you’ll explore practical ways to use Spark to streamline planning\, repurpose event content into new formats\, and uncover insights that drive better decisions. Expect clear examples\, candid strategies\, and a no-nonsense look at how Spark can become part of your everyday workflow. \n\n\n \n \n \n \n\n Wow to How: Turning 2026 Event Tech Trends into Strategy\n1:00 pm-1:30 pm | Brian Monahan  \nThe event tech world is overflowing with ways to wow — from immersive LED environments to AI-driven personalization. But audiences are becoming wow-fatigued\, and without a clear strategy\, even the most impressive tools can fall flat. This session explores the top 2026 event tech trends and shows you how to move beyond the novelty\, integrating them with purpose to create meaningful\, lasting impact across the attendee journey.  \n\n\n \n \n \n \n\n 2 Truths and a Lie: AI & Data Privacy \n1:45 pm-2:15 pm | Nick Borelli  \nIn this fun and fast-paced session\, you’ll be challenged to put your knowledge of event technology and data privacy to the test. We’ll present three statements about AI and its role in your events\, but only two of them are true. Your mission\, should you choose to accept it\, is to figure out which one is the lie!  \nStep away from the typical lecture format and lean into a session designed for interaction and critical thinking. We’ll subvert what you might think you know about AI\, data collection\, and consent\, proving that some common assumptions are just plain wrong.  \nYou’ll walk away with:  \n\nActionable insights into how to responsibly collect and manage attendee data using AI. \nClarity on the difference between necessary data collection and privacy-invasive practices. \nConfidence to ask the right questions of your event tech vendors regarding their data handling policies. \n\nAre you ready to separate fact from fiction and become a more informed\, AI-savvy event professional? Join us and find out!  \n\n\n \n \n \n \n\n Inclusive by Design: Turning Metrics into Meaningful Practices\n2:30 pm-3:00 pm | Zoe Moore  \nInclusion can’t live in mission statements alone—it must be measured\, managed\, and made real. This 30-minute session will show how to bridge the gap between aspirational DEI goals and everyday event practices. Learn how to identify the metrics that matter\, translate them into operational strategies\, and design experiences where equity and belonging are not just ideals\, but outcomes. \n\n \n \n\n\n \n \n\n \n \n \n Wednesday\, October 8 \n Beyond the Budget: From Penny Pinching to Amplified Impact\n10:00am-10:30 am | Brian Monahan  \nYour AV budget isn’t just a cost — it’s a catalyst. In this session\, we’ll uncover the most common budget pitfalls and hidden fees\, then show you how to channel every dollar toward engagement\, connection\, and measurable results. Learn how to make smarter technology choices\, align AV spend with event goals\, and transform your budget from a constraint into a tool for amplified impact.  \n\n\n \n \n \n \n\n The Experience Bridge: How to Connect Event Strategy with Audience Energy\n10:45am-11:15 am | Devon Pasha  \nAn event’s design sets the direction\, but it’s the delivery that makes it unforgettable. In this dynamic session\, Certified Event Designer and professional emcee Devon Pasha reveals how to close the gap between planning and live execution so your audience feels every intended moment. Using her SPARK Method as a guide\, Devon will share practical ways to translate strategy into experiences that captivate\, energize\, and create lasting impact. Whether you’re a planner\, producer\, or supplier\, you’ll leave ready to turn your event vision into a living\, breathing experience.  \nThree Valuable\, Actionable Takeaways  \n\nActivate the Design: Transform objectives on paper into moments that inspire and engage in real time. \nHarness Audience Energy: Use simple presence and activation techniques to maintain momentum throughout the event. \nCreate Lasting Resonance: Ensure your event’s message lives beyond closing day with intentional touchpoints. \n\n\n\n \n \n \n \n\n Data Karaoke: Remixing Your Event’s Narrative for Impact\n11:30 am-12:00 pm | Vinnu Deshetty  \nEver felt like your event data was singing the same old tune? It’s time to hit the remix button! In this fun and interactive “Data Karaoke” session\, we’ll take a common event statistic (like “attendance was down 10%”) and collectively re-write its narrative. I’ll show you how to dig deeper than the surface numbers\, explore alternative interpretations\, and craft a compelling story that highlights true impact and learning\, not just raw figures. Get ready to turn your data into a chart-topping hit that resonates with stakeholders and drives meaningful change.  \n\n\n \n \n \n \n\n Spark Presentation\n12:00pm – 12:30pm | Nick Borelli \nUncover Strategic Insights with Spark: From Data to Decisions\nDiscover how Spark can supercharge your event planning process. In this 25-minute demo\, we’ll showcase how Spark AI’s analytical capabilities can enhance logistics\, boost attendee engagement\, and predict industry trends. You’ll get a firsthand look at how this game-changing technology quickly delivers actionable insights\, helping you make data-driven decisions that elevate event experiences and maximize ROI.  \n\n\n \n \n \n \n\n Becoming a Mature Event Organization\n1:00 pm-1:30 pm | Tammy Moore  \nOnly 18% of events teams have achieved “leading” status as strategic partners fully integrated into their organizations. With 82% of teams still developing toward best-in-class performance\, this session provides a roadmap for accelerating organizational maturity and establishing competitive advantage.  \nLearning Objectives\nParticipants will:  \n\nAssess their organization’s current maturity level using the four-stage framework (Starting\, Growing\, Maturing\, Leading) \nIdentify the most critical capability gaps preventing advancement to the next maturity stage \nApply the six strategic principles that distinguish leading organizations from their peers \nDevelop an action plan addressing their organization’s specific maturity challenges \n\n\n\n \n \n \n \n\n What’s Your Risk Personality?\n1:45 pm-2:15 pm | Tammy Moore  \nDiscover how your natural risk tendencies shape your approach to event planning and crisis management. This interactive session helps teams understand their collective risk strengths and blind spots while building more effective crisis response strategies.  \nLearning Objectives  \nBy the end of this session\, participants will be able to:  \n\nIdentify their primary risk personality type and how it influences their decision-making \nRecognize the strengths and challenges of different risk approaches within their team \nLeverage diverse risk personalities to create more comprehensive event planning strategies \nApply risk personality insights to improve team collaboration during high-pressure situations \n\n\n\n \n \n \n \n\n AI 201: Beyond Prompting: Building Simple Agents for Big Tasks\n2:30 pm-3:00 pm | Nick Borelli  \nYou’ve mastered the basics of prompting. Now\, it’s time to build a truly smart and efficient team. This session moves beyond one-off conversations with AI generalists and shows you how to create your own specialized AI agents. Learn to leverage powerful tools like Gemini Gems and ChatGPT’s GPTs to give yourself access to experts on demand\, transforming your AI from an intern into a highly-trained team member. \nWe will demonstrate how to build custom agents that:  \n\nRemember Your Brand Voice: Generate on-brand content with a single\, simple prompt. \nAutomate Complex Workflows: Go from a single task to a multi-step process with a specialist you build yourself. \nScale Your Team: Create a team of virtual specialists for everything from event marketing to venue sourcing\, all without writing a line of code. \n\nThis is your chance to stop prompting and start building. Join us to discover how to tackle your biggest event challenges with your smallest prompts.  \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n\n Spark and DestinAItor Sessions at the PCMA Booth (F441)\n\n\n Tuesday\, October 7\n\n\n\n\n 10:00am-10:30am Spark DemoSpark Your Content Machine: From Event to Assets Discover how Spark AI revolutionizes post-event content creation in this eye-opening demonstration. Watch as we transform raw event material into a suite of polished\, engaging assets in real-time. From social media snippets to comprehensive event recaps\, see how Spark streamlines the content production process\, saving time and resources while maintaining quality. Learn how this cutting-edge tool can help you maximize your event's impact\, extend its reach\, and create a lasting digital footprint. Join us to explore how Spark AI can turbocharge your content strategy and deliver value long after your event concludes. Nick Borelli\n\n\n 11:00am – 11:30amDestinaitor Demo Experience the future of event planning with Destinaitor AI\, a groundbreaking tool that's reshaping how planners and destinations connect. In this demo\, you'll see firsthand how our AI-powered platform streamlines the search process\, delivering tailored results based on real-time\, verified data. Discover how Destinaitor AI saves planners valuable time while helping destinations showcase their unique value\, creating a win-win scenario that's transforming the industry. Cassandra Maurice-Magee\n\n\n 1:00pm-1:30pmSpark DemoUncover Strategic Insights with Spark: From Data to Decisions Discover how Spark can supercharge your event planning process. In this 25-minute demo\, we'll showcase how Spark AI's analytical capabilities can enhance logistics\, boost attendee engagement\, and predict industry trends. You'll get a firsthand look at how this game-changing technology quickly delivers actionable insights\, helping you make data-driven decisions that elevate event experiences and maximize ROI.  Paula Rowntree \n\n\n 2:00pm-2:30pmSpark DemoDesigning AI Wellness that Works: with Human OversightAI can suggest wellness sessions\, breaks\, catering\, and even interactive activities\, but without human oversight\, those suggestions risk missing the mark. In this Spark Labs demo\, Anca Platon Trifan\, CMP\, WMEP and her special guest\, David T Stevens\, PMED a wellness architect himself\, will share from their experience of embedding the 4Ms and #fit4events framework in events how to pair AI-powered tools like the Wellness Session Designer and Activity Curator with human judgment to create wellness that truly supports participants and returns an ROI. Anca Platon Trifan + David T Stevens \n\n\n\n \nWednesday\, October 8\n\n\n\n\n 10:00am-10:30am Spark DemoReimagine Event Planning: AI Driven Ideation Dive into the cutting-edge world of AI-powered event planning with Spark. This eye-opening demo will showcase how Spark's innovative AI technology can supercharge your brainstorming sessions\, turning "been there\, done that" into "wow\, never thought of that!" Watch as we harness the power of machine learning to generate fresh\, out-of-the-box ideas for your next big shindig. From theme concepts to engagement strategies\, you'll see firsthand how Spark can help you knock your events out of the park and leave your attendees buzzing. Chantal Sturk-Nadeau \n\n\n 11:00am – 11:30amDestinaitor Demo Experience the future of event planning with Destinaitor AI\, a groundbreaking tool that's reshaping how planners and destinations connect. In this demo\, you'll see firsthand how our AI-powered platform streamlines the search process\, delivering tailored results based on real time\, verified data. Discover how Destinaitor AI saves planners valuable time while helping destinations showcase their unique value\, creating a win-win scenario that's transforming the industry. Cassandra Maurice-Magee\n\n\n 2:00pm-2:30pmSpark DemoThe Ultimate Content Creator’s Sidekick: Spark in ActionExperience a dynamic demonstration of Spark AI\, an innovative tool transforming content creation. This session showcases how Spark enhances the creative process\, significantly boosting productivity across various content types. From crafting compelling headlines to generating engaging social media posts\, witness Spark's versatility in action. Learn how this AI assistant can help overcome creative challenges\, streamline workflows\, and consistently produce high-quality content. Join us to explore how Spark AI can elevate your content strategy and execution. Nick Borelli\n\n\n\n \nThursday\, October 9\n\n\n\n\n 10:00am-10:30am Destinaitor DemoExperience the future of event planning with Destinaitor AI\, a groundbreaking tool that's reshaping how planners and destinations connect. In this demo\, you'll see firsthand how our AI-powered platform streamlines the search process\, delivering tailored results based on real-time\, verified data. Discover how Destinaitor AI saves planners valuable time while helping destinations showcase their unique value\, creating a win-win scenario that's transforming the industry. Cassandra Maurice-Magee \n\n\n 12:30pm – 1:00pmSpark DemoThe Ultimate Content Creator’s Sidekick: Spark in Action Experience a dynamic demonstration of Spark AI\, an innovative tool transforming content creation. This session showcases how Spark enhances the creative process\, significantly boosting productivity across various content types. From crafting compelling headlines to generating engaging social media posts\, witness Spark's versatility in action. Learn how this AI assistant can help overcome creative challenges\, streamline workflows\, and consistently produce high-quality content. Join us to explore how Spark AI can elevate your content strategy and execution. Nick Borelli\n\n\n 1:30pm-2:00pmDestinaitor DemoExperience the future of event planning with Destinaitor AI\, a groundbreaking tool that's reshaping how planners and destinations connect. In this demo\, you'll see firsthand how our AI-powered platform streamlines the search process\, delivering tailored results based on real-time\, verified data. Discover how Destinaitor AI saves planners valuable time while helping destinations showcase their unique value\, creating a win-win scenario that's transforming the industry. Cassandra Maurice-Magee\n\n\n\n \n\n \n \n\n\n \n \n\n \n \n \n Press Conference\n\n\n Wednesday\, October 8th at 1pm  \nPCMA Delivers Enhanced Education and Technology for Global Business Events Community \nPCMA Board Chair\, Neil Brownlee and Sherrif Karamat\, CAE\, PCMA and CEMA President & CEO will preview two unmatched education offerings with the application process to open during Convening Leaders 2026 in Philadelphia\, Pennsylvania. Enhancements to destination and venue research and sourcing platforms continue with Destinaitor and Spark. \n\n \n \n\n\n \n \n\n \n \n \n Join the IMEX America Wellbeing Challenge\n\n\n Sponsored by Caesars Entertainment\nPowered by Heka Health\nIn partnership with the PCMA Foundation and Prevue Meetings & Incentives \nParticipate in a range of wellbeing activities and enjoy some healthy competition with your peers at IMEX America 2025. Earn chances to win amazing prizes for reaching Challenge Goals and working your way up the leaderboard.   \nIn addition to competing as an individual\, you can create your own team or join an existing team. Teams compete against other teams based on average points and you can also see well how you rank against your teammates.  \nThe IMEX Wellbeing Challenge starts first thing on Tuesday\, October 7 (12:01a PT) and ends Thursday\, October 9 at noon PT.  \nStop by the PCMA Foundation booth (F441) and take on the hula hoop to earn 1\,000 bonus points per day. Earn an additional 2\,000 bonus points for every donation to the PCMA Foundation of $25 or more at https://foundation.pcma.org/donate/  \n\n[vc_btn title=”Learn more and sign up here” style=”outline-custom” outline_custom_color=”#54a0df” outline_custom_hover_background=”#54a0df” outline_custom_hover_text=”#ffffff” shape=”round” align=”center” i_align=”right” i_icon_fontawesome=”” add_icon=”true” link=”url:https%3A%2F%2Fwww.hekahealth.com%2Fimexamerica25|target:_blank|rel:nofollow”] \n \n\n\n \n \n\n \n \n \n \n \n \n \n\n Networking Receptions \n\n\n Tuesday\, October 7 & Wednesday\, October 8 PCMA & CEMA Member Reception\n3:00pm-4:00pm | Booth F441 Connect with fellow members during IMEX and enjoy networking and industry camaraderie.\nBrought to you by Philadelphia Convention & Visitors Bureau and Destination Toronto\n \n \nWednesday\, October 8\nCEMA Pop Up\n6:00pm–8:00pm | Pinky’s by Vanderpump\, Flamingo Las Vegas \nEnjoy an intimate setting to exchange ideas\, meet new peers\, and strengthen industry relationships while celebrating IMEX week in style. With support from our partners Caesars Entertainment and Impact XM\, this gathering is designed to give you space to recharge\, connect\, and walk away with meaningful new contacts. Register here » URL:https://www.pcma.org/event/imex-2025/ LOCATION:Mandalay Bay Resort & Casino\, 3950 S Las Vegas Blvd\, Las Vegas\, NV\, 89119\, United States CATEGORIES:Featured,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/09/1500x500-web.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20251003T140000 DTEND;TZID=America/New_York:20251003T160000 DTSTAMP:20260403T160347 CREATED:20250915T164540Z LAST-MODIFIED:20251003T183114Z UID:242478-1759500000-1759507200@www.pcma.org SUMMARY:DC Central Kitchen Community Service Activity October 2025 DESCRIPTION:Join the PCMA CC for a volunteer event at DC Central Kitchen on Friday\, October 3\, 2025 from 2:00 pm – 4:00 pm. We are excited to work with the DC Central Kitchen culinary staff as well as students of its Culinary Job Training program to cut\, chop\, peel\, and prep food in the kitchen for its afternoon prep shift. \nEvery day\, dedicated volunteers help to transform these ingredients into more than 10\,000 balanced meals for our community. To learn more about DC Central Kitchen and its impact\, please visit https://dccentralkitchen.org/. \nDate: Friday\, October 3\, 2025\nTime: 1:30 PM Arrivals/Check-In; 2:00 PM – 4:00 PM Volunteer Activity\nLocation: DC Central Kitchen – Klein Center Address: 2121 First Street SW Washington\, DC 20024 \nEvent champions are coordinating an informal happy hour at a nearby restaurant for those participating and interested! \n  URL:https://www.pcma.org/event/dc-central-kitchen-community-service-activity-october-2025/ LOCATION:DC Central Kitchen – Klein Center\, 2121 First Street SW\, Washington\, DC\, 20024 CATEGORIES:• Capital,Chapters ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/09/pcma-dc-central-kitchen-Oct-2025-Website-8qBTYJ.png ORGANIZER;CN="PCMA%20Capital%20Chapter":MAILTO:capital@pcma.org END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20251002 DTEND;VALUE=DATE:20251003 DTSTAMP:20260403T160347 CREATED:20250704T230122Z LAST-MODIFIED:20251002T181657Z UID:238994-1759363200-1759449599@www.pcma.org SUMMARY:Accessibility Exchange: A Community Conversation DESCRIPTION:Join us for Accessibility Exchange\, a monthly online discussion space dedicated to advancing accessibility in the events industry. Held on the first Thursday of every month\, this open forum invites event professionals\, advocates\, and curious minds to come together for honest\, community-driven conversations. \nThis initiative is a collaboration between PCMA’s Capital\, Pacific Northwest\, and Rocky Mountain Chapters\, created to foster a safe\, inclusive space where questions are welcomed\, perspectives are shared\, and progress is made—together. \nWhether you’re just beginning to explore accessibility or you’re a seasoned advocate\, you’re welcome here. Discussions may cover current challenges\, recent innovations\, cost-effective strategies\, and each month will feature a different subject matter expert. \nNo presentations. No pressure. Just real conversation. \nParticipation is easy—register via Zoom and drop in. You’ll also gain access to a shared space where attendees can exchange resources\, tools\, and ideas to make our events more inclusive for all. \nLet’s connect\, learn\, and build more accessible experiences—one conversation at a time. \nZoom Registration Link: \nhttps://cogentexpert.zoom.us/meeting/register/dx7vedH0TiCExqPRXFuGgg URL:https://www.pcma.org/event/accessibility-exchange-a-community-conversation-12/ LOCATION:Zoom CATEGORIES:• Greater Midwest END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20250929 DTEND;VALUE=DATE:20250930 DTSTAMP:20260403T160347 CREATED:20250627T221519Z LAST-MODIFIED:20250929T233012Z UID:238700-1759104000-1759190399@www.pcma.org SUMMARY:RMPCMA 2025 Golf Tournament DESCRIPTION:REGISTER HERE\n2025 Golf Prospectus\n  \nTENTATIVE SCHEDULE\nMonday\, September 29\, 2025\n7:30 AM – Registration Opens\n8:30 AM – Shotgun Start\n1:30 PM (approx.) – Awards and Auction to Immediately Follow \n\nPRICING\n\nIndividual Ticket\n$200 \nFoursome\n$800 \n\nInterested In Sponsoring This Event?\nClick here to view sponsorship opportunities. If you are interested in being a sponsor\, please contact: \nScott Collinsworth\nDirector of Golf\nscollinsworth@imageav.com\n303-758-1818 ex:106 \nOR \nTaylor Savage\nDirector of Sponsorship\nsponsorship@rmpcma.org\n740-856-9407 \n\nTHANK YOU TO OUR GENEROUS SPONSORS\nVENUE SPONSOR\n  \n \n \n  \nPHOTOGRAPHY SPONSOR\n  \n \n  \nSIGNAGE SPONSOR\n \nBREAKFAST & COFFEE SPONSOR\n \n  \nDRIVING RANGE SPONSOR\n \n  \nCONTEST HOLE SPONSOR\n\nM CLOSEST TO THE PIN #8\n \nW CLOSEST TO THE PIN #4\n  \n \nHOLE SPONSOR\n  \n \n  \n \n    \nREGISTRATION BADGE SPONSOR\n  URL:https://www.pcma.org/event/save-the-date/ LOCATION:Raccoon Creek Golf Course\, 7301 W Bowles Ave\, Littleton\, Colorado\, 80123 CATEGORIES:• Rocky Mountain ATTACH;FMTTYPE=image/jpeg:https://www.pcma.org/wp-content/uploads/2025/08/RMPCMA-Golf-Tourament-1-e1756262955646-ZXMId2.jpg ORGANIZER;CN="PCMA%20Rocky%20Mountain%20Chapter":MAILTO:rockymountain@pcma.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250925T130000 DTEND;TZID=America/Chicago:20250925T160000 DTSTAMP:20260403T160347 CREATED:20250627T204520Z LAST-MODIFIED:20250925T161515Z UID:238687-1758805200-1758816000@www.pcma.org SUMMARY:3rd Annual Putt Putt Challenge DESCRIPTION:  \nThe PCMA Heartland Chapter is excited to host our 3rd Annual Putt Putt Challenge again this year!\nThis event will be held at Oak Ridge Social Club\, on Thursday\, September 25\, 2025.\nRegistration opens at 1:00 pm. Golf at 2:00 pm. Closing awards begin at 4:00 pm.\nPlanner registration: complimentary\nSupplier registration: $325\nSPONSORSHIPS:\nPlease consider sponsoring the PCMA Heartland Chapter Putt-Putt Golf Event. We have several sponsorship opportunities\, please see the link below for descriptions. LIMITED hole sponsors this year – get yours secured TODAY! Be creative with your hole signage\, theme\, décor\, games and/or individual competitions that you create. Planners will play and rotate throughout the course. This gives everyone the opportunity to meet and network with all the planners and sponsors. Thank you for your support of this FUN event! \nTo sponsor this event\, please see our SPONSORSHIP OPPORTUNITIES.\nQuestions – Kristen Kimbrel\, kkimbrel@imnsolutions.com \nCharity: SAFE – Surviving Spouse and Family Endowment Fund\n  \nSEE WHO’S COMING\nThank you to our event sponsors:\n      \n \n               URL:https://www.pcma.org/event/3rd-annual-putt-putt-challenge/ CATEGORIES:• Heartland ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/06/3rd-Annual-Putt-Putt-Challenge-xcnLdH.tmp_.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250925T124500 DTEND;TZID=America/New_York:20250925T173000 DTSTAMP:20260403T160347 CREATED:20250627T211514Z LAST-MODIFIED:20250925T134833Z UID:238692-1758804300-1758821400@www.pcma.org SUMMARY:NYPCMA Education Day DESCRIPTION:NYPCMA Education Day: Building Connection\, Community\, and Inclusivity\nThursday\, September 25 | 12:45 PM–5:30 PM EDT\nSTATE Grill + Bar\, The Empire State Building\, 21 West 33rd Street\, New York\, NY\nJoin us for an inspiring afternoon in the heart of NYC as we explore how events can foster deeper connection\, stronger communities\, and a more inclusive future. NYPCMA Education Day will feature dynamic speakers and thoughtful conversations designed to spark action and shift perspectives. \nProgram Overview \nOur 2025 Education Day brings together meeting and event professionals from across the region for an afternoon of learning\, reflection\, and community building. This year’s sessions will center around three guiding themes: connection\, community\, and inclusivity—values that define the mission of NYPCMA and the future of our industry. \nAttendees will learn how to design experiences that foster authentic connection\, explore strategies for embedding inclusivity into every phase of event planning\, and hear real stories and tools for building more connected\, supportive communities through live events. \nWe’re thrilled to welcome our featured speakers: \n🎤 Brian Drury \nBrian Drury is an experienced global supply chain strategist and professional speaker with widespread recognition—his video content has been viewed more than 20 million times. Known as The Keynote Crafter\, he specializes in helping leaders craft powerful signature talks that inspire action and drive business growth.  Brian delivers tailored workshops and coaching designed to sharpen presentation skills\, enhance storytelling impact\, and elevate audience engagement. \nKey Takeaways: \n\nDiscover the Non-Cringey Networking method tailored for event professionals.\nPractice techniques to strengthen relationships with all event stakeholders.\nUse psychology-backed tools to improve connection with clients\, vendors\, volunteers\, and peers.\nExplore inclusive\, low-pressure icebreakers that help attendees connect more meaningfully.\n\n🎤 Josh Klipp \nJosh Klipp\, CASp\, Esq.\, is Founder & Principal of Made Welcome\, an accessibility consulting firm serving workplaces and events.  With 16 years of practicing ADA-focused law and leadership roles at Salesforce—where he developed accommodations processes for over 15\,000 employees and launched the first accessibility initiative for Dreamforce. Josh brings deep expertise in inclusive environments as a Certified Access Specialist (California CASp #812). \nKey Takeaways: \n\nInclusive Event Design: Understanding how to create environments that cater to diverse needs and abilities.\nLegal and Ethical Considerations: Navigate the legal landscape of event accessibility and learn about ethical considerations.\nUniversal Design Principles: Discover the power of universal design principles and how they can be applied to various aspects of event planning.\nTechnology Integration: Explore the latest technologies that enhance accessibility\, from assistive devices to virtual solutions\, and learn how to integrate them seamlessly into your event.\n\nAgenda\n12:45 PM–1:30 PM: Registration & Welcome Reception\n1:30 PM–2:00 PM: Opening Remarks\n2:00 PM–3:00 PM: Session 1: Non-Cringey Networking for Meeting & Event Pros\n3:00 PM–3:15 PM: Break\n3:15 PM–3:30 PM: Sponsor Remarks\n3:30 PM–4:30 PM: Session 2: A Guide to Designing & Executing an Event Accessibility Strategy\n4:30 PM–5:30 PM: Networking Reception \nVenue Info:\nMany thanks to STATE Grill + Bar for being the venue host for this event. STATE Grill + Bar is located at the Empire State Building\, 21 W 33rd St\, New York\, NY 10118. \nRegistration Information: \n\nMembership in the PCMA New York Chapter is not required to attend.\nIf you are not a member\, click here to learn more about membership.\nIf you are a member of PCMA\, but not a member of the New York Chapter\, please contact membership@pcma.org to add the NY Chapter to your account. The cost to add a chapter to your membership is $30.00.\nEarly registration closes on Friday\, September 19\, 2025\, 11:59pm. After that\, only onsite registration will be available beginning at 12:45pm on Thursday\, September 25.\nClick here to register or click on the button below.\n\nEducation Credit:\nPCMA has been approved by the Events Industry Council (EIC) as a Preferred Provider of the above-listed continuing education course\, which qualifies for CMP continuing education credit. Determination of continuing education credit eligibility or Preferred Provider status does not imply EIC’s endorsement or assessment of education quality. If you plan to claim education credit\, please register for this meeting with the same email associated with your EIC account. You will receive an automated message to claim credit after the meeting when the final attendee roster is uploaded to the EIC. \nAccessibility:\nSTATE Grill + Bar is ADA accessible. If you require specific accommodations or have questions about accessibility\, please contact newyork@pcma.org. \nThank you to our sponsors and host! URL:https://www.pcma.org/event/nypcma-education-day-5/ LOCATION:STATE Grill + Bar\, The Empire State Building\, 21 W 33rd St\, New York\, 10118\, United States CATEGORIES:• Education,• Networking,• New York Area,Chapters,Industry Calendar ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/08/NY-Ed-Day-Header-2-vxktG1.png ORGANIZER;CN="NYPCMA":MAILTO:newyork@pcma.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250925T100000 DTEND;TZID=America/New_York:20250925T150000 DTSTAMP:20260403T160347 CREATED:20250717T230019Z LAST-MODIFIED:20250925T130012Z UID:239584-1758794400-1758812400@www.pcma.org SUMMARY:Speed Networking + A Powerful Conversation With Christine Renaud\, Founder Of Braindates DESCRIPTION:Version française ci-dessous \n \n \nWhat kind of experiences are we really creating and are they still working? \nJoin us for a fireside chat with Christine Renaud\, CEO of Braindate\, as we look ahead to the future of events. This real\, honest conversation dives into why traditional formats are falling short\, what real inclusivity looks like\, and how we can create experiences that actually matter. Christine brings bold ideas\, fresh perspective\, and the kind of honesty that sparks real change. We’re not just talking about what’s broken\, we’re reimagining what’s possible. \nYou’ll leave with fresh ideas\, practical shifts you can apply right away\, and a renewed sense of purpose in how you plan and connect. If you’re ready to challenge assumptions and create more human\, meaningful events- don’t miss this must-attend conversation. \nDate: Thursday\, September 25\, 2025\nTime: 10:00 am – 3:00 pm\nLocation: Hotel Fairmont The Queen Elizabeth\, 900 Rene Levesque Blvd W\, Montreal QC H3B 4A5 \nSchedule: \n9:45 am- 10:00 am          Registration \n10:00 am – 12:45 pm      Speed Networking with Partners \n12:45 pm – 1:30 pm        Lunch \n1:30 pm – 2:30 pm          Speaker Presentation \n2:30 pm – 3:00 pm          Closing Remarks and Prizes \nPrice:\nPlanner members are FREE!\nSupplier Member Table-Top: $250 + HST\nNon-Member Supplier Table-Top: $350 + HST \nEnjoy Exclusive Hotel Rates — Only $329/Night!\nRooms are limited\, so don’t miss out.\nBook your stay now! \n \n  \n  \n  \n \nQuel type d’expériences créons-nous réellement\, et fonctionnent-elles encore ? \nJoignez-vous à nous pour une conversation au coin du feu avec Christine Renaud\, PDG de Braindate\, alors que nous nous tournons vers l’avenir des événements. Cette discussion authentique et honnête aborde les raisons pour lesquelles les formats traditionnels ne répondent plus aux attentes\, ce à quoi ressemble une véritable inclusion\, et comment créer des expériences qui ont réellement du sens. Christine apporte des idées audacieuses\, une perspective renouvelée et une franchise qui inspire un véritable changement. Il ne s’agit pas seulement de parler de ce qui ne fonctionne plus\, mais de réimaginer ce qui est possible. \nVous repartirez avec des idées nouvelles\, des ajustements concrets à appliquer dès maintenant\, et un regain d’inspiration dans votre façon de planifier et de connecter. Si vous êtes prêt à remettre en question les idées reçues et à créer des événements plus humains et significatifs\, ne manquez surtout pas cette conversation incontournable. \nDate : Jeudi le 25 septembre 2025\nHeure : 10h00 – 15h00 HAE\nLieu :   Hôtel Fairmont Le Reine Elizabeth\, 900 Boul René-Lévesque Ouest\, Montréal QC H3B 4A5 \nPrix :\nMembres planificateurs : GRATUIT\nTable-top pour les fournisseurs : 250\,00 $ + TVH\nTable-top pour les fournisseurs non membres : 350\,00 $ + TVH \nProfitez de tarifs hôteliers exclusifs — seulement 329 $/nuit!\nLes chambres sont limitées\, ne manquez pas cette occasion.\nRéservez votre séjour dès maintenant! \n \n  \n  \n  \nSession Partners: URL:https://www.pcma.org/event/speed-networking-a-powerful-conversation-with-christine-renaud-founder-of-braindates/ LOCATION:Delta Hotels Toronto Airport & Conference Centre\, 900 Rene Levesque Blvd W\, Montreal\, QC\, H3B 4A5\, Canada CATEGORIES:• Canada East ORGANIZER;CN="PCMA%20Canada%20East%20Chapter":MAILTO:canadaeast@pcma.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20250925T080000 DTEND;TZID=America/Los_Angeles:20250925T110000 DTSTAMP:20260403T160347 CREATED:20250823T104517Z LAST-MODIFIED:20250924T111510Z UID:241461-1758787200-1758798000@www.pcma.org SUMMARY:“Empowering Differences in the Events & Hospitality Industry with Ashley Brundage” Education & Breakfast Networking Event DESCRIPTION:Join us in sunny San Diego for PCMA Southwest & Pacific Chapter’s Fall Education Event “Empowering Differences in the Events & Hospitality Industry with Ashley Brundage” \nThe event will take place at the San Diego Convention Center including networking time\, breakfast and an engaging educational session by Ashley Brundage\, the Founder and President of Empowering Differences. \nThis program introduces participants to better ways to communicate\, collaborate and innovate – all while building comfort with risk and change. By sharing her exciting research on empowerment of people\, it will enable participants to combine empathy\, access\, and inclusion. In the workshop you’ll learn: \n– How to track and measure empowerment in your everyday life \n– How to leverage the 4 Empowerment Steps to boost engagement \n– How to brand and sell what you do while being different \n–  The art of purpose-driven storytelling and messaging \n– Tools to shape communication in an effective way for others \n\n\nWhen : September 25th\nTime: 8:00 am – 11:00am\nWhere: San Diego Convention Center\nCost: $30 for PCMA members/ $40 Non-PCMA Members/ $20 Student \nThis session will be valid for 1 Hour of CEU’s for CMM / CMP credentialled attendees. \n\nSponsored by: \nSan Diego Convention Center\, On Site / On Services and Sodexo Live!  Proud operators of the San Diego Convention Center\, Civic Theatre\, Balboa Theatre\, and The Rady Shell at Jacobs Park \n  URL:https://www.pcma.org/event/empowering-differences-in-the-events-hospitality-industry-with-ashley-brundage-education-breakfast-networking-event/ LOCATION:San Diego Convention Center\, 111 Harbor Dr\, San Diego\, 92101 CATEGORIES:• Southwest & Pacific ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/08/sept-25th-2025-SHy1P3.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20250924 DTEND;VALUE=DATE:20250927 DTSTAMP:20260403T160347 CREATED:20250627T150620Z LAST-MODIFIED:20250627T151339Z UID:238657-1758672000-1758931199@www.pcma.org SUMMARY:CEMA Study Tour: Oktane DESCRIPTION:Brought to you by Launch Inc.\, Okta\, and The Venetian \n\n\n Step inside Okta’s annual conference where identity\, security\, and innovation intersect: Oktane. \nThis Study Tour offers event marketers a behind-the-scenes look at the full experience of Oktane\, from hands-on activations to mainstage production and tech integration. \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”Apply Here” shape=”round” color=”primary” size=”lg” align=”center” link=”url:https%3A%2F%2Fcemastudytouroktane2025.splashthat.com%2F|target:_blank|rel:nofollow”] URL:https://www.pcma.org/event/cema-study-tour-oktane/ LOCATION:Las Vegas\, NV CATEGORIES:Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/06/1500x500-studytour-oktane.png ORGANIZER;CN="CEMA":MAILTO:membership@cemaonline.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250923T120000 DTEND;TZID=America/Chicago:20250923T130000 DTSTAMP:20260403T160347 CREATED:20250627T224517Z LAST-MODIFIED:20250923T163348Z UID:238704-1758628800-1758632400@www.pcma.org SUMMARY:PCMA GMC Webinar: No More Smoke and Mirrors: Navigating the New Era of Pricing Transparency DESCRIPTION:Get Ready to pull back the curtain on hidden fees! The FTC’s game-changing rule is set to revolutionize how we plan meetings and events. In this eye-opening session\, you’ll: \n\nDecode the nuts and bolts of the FTC’s new rules and its impact on your bottom line.\nLearn to play ball with the hotels and venues in this new landscape of upfront pricing.\nMaster the art of crystal-clear event ticket pricing that keeps attendees smiling.\nDiscover how to turn pricing transparency into your secret weapon of success.\n\nDon’t get caught off guard! Join us to future-proof your meeting planning strategies and stay ahead of the curve. It’s time to say goodbye to sticker shock and hello to smooth sailing in the world of transparent pricing. Your budget (and your attendees) will thank you! \nREGISTER TODAY! \nSpeaker: Donna Johnson\, CMP\, CEM \n \nDonna Johnson\, CMP\, CEM is a seasoned transformation leader with over 30 years of experience in strategic business operations\, event management\, and organizational change. Known for her intuitive leadership\, results-driven mindset\, and collaborative approach\, Donna has consistently delivered measurable growth and operational efficiency across diverse industries. \nCurrently serving as Vice President of Strategic Business Operations at MCI USA\, Donna leads enterprise-wide transformation initiatives\, leveraging KPIs\, contract optimization\, and cross-functional collaboration to drive profitability and stakeholder engagement. Her previous roles include Vice President of Events for MCI’s Owned Assets Division and Director of Event Operations at SAE International\, where she implemented strategic roadmaps and launched high-impact global events. \nDonna holds certifications as a Certified Meeting Professional (CMP) and Certified Exhibits Manager (CEM)\, and actively contributes to the industry through leadership roles with the International Association of Exhibitions and Events (IAEE). She is a trusted advisor\, skilled in strategic planning\, project management\, and data-driven decision-making\, with a proven track record of managing multi-million-dollar budgets and leading high-performing teams. \nShe earned her Bachelor of Science in Communications from Ohio University. \n  \nWebinar Series Sponsored by URL:https://www.pcma.org/event/no-more-smoke-and-mirrors-navigating-the-new-era-of-pricing-transparency/ LOCATION:Zoom CATEGORIES:• Greater Midwest END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250918T163000 DTEND;TZID=America/Chicago:20250918T183000 DTSTAMP:20260403T160347 CREATED:20250708T193028Z LAST-MODIFIED:20250918T103119Z UID:239092-1758213000-1758220200@www.pcma.org SUMMARY:PCMA Mix and Bowl 2025 DESCRIPTION:  \nJoin the PCMA Gulf States Chapter for an evening of fun & networking! \nThis event is always a highlight of the year – so reserve a lane today then gather your team and get ready to strike up some fun! Be sure to visit the Silent Auction and place your bids on fabulous items. \nWe’ll see you there but will spare you the bowling puns. \n\nPlanners: Free\nMember Suppliers: $50.00\nNon-Member Suppliers: $65.00\n\nIncludes snacks\, beverages\, bowling & shoe rental. \n \nWant to become a sponsor? \n\n$5\,000 Title Sponsor (1 available)\n$2\,500 – King Pin Sponsor (2 available)\n$1\,000 – Lane Sponsor (Reserve your company lane and bring 8 people)\n\nClick here to view the PCMA Mix & Bowl SponsorshPCMA-Mix-Bowl-Sponsorships-2025PCMA Mix and Bowl 2025. To secure a sponsorship contact Leah at lstefanini@emra.org\, Angelica at angelica.montanez@pra.com\, or Judy at judy.payne@freeman.com URL:https://www.pcma.org/event/pcma-mix-and-bowl-2025/ LOCATION:Pinstack Las Colinas\, 2750 W LBJ Fwy\, Irving\, TX\, 75063\, United States CATEGORIES:• Gulf States,• Networking,Chapters,Industry Calendar ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/08/Mix-N-Bowl-2025-c7kaB9.png ORGANIZER;CN="PCMA%20Gulf%20States%20Chapter":MAILTO:gulfstates@pcma.org GEO:32.9055831;-96.9214166 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Pinstack Las Colinas 2750 W LBJ Fwy Irving TX 75063 United States;X-APPLE-RADIUS=500;X-TITLE=2750 W LBJ Fwy:geo:-96.9214166,32.9055831 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250918T120000 DTEND;TZID=America/New_York:20250918T133000 DTSTAMP:20260403T160347 CREATED:20250909T161519Z LAST-MODIFIED:20250918T171746Z UID:242232-1758196800-1758202200@www.pcma.org SUMMARY:September Lunch & Learn: Influencing Cultural & Systemic Change Within Your Organization DESCRIPTION:Please join us for an enlightening panel discussion on Influencing Cultural and Systemic Change Within Your Organization – We’ll be discussing how meaningful change requires addressing systemic issues and fostering a culture of inclusion that benefits all employees\, not just specific groups. Despite the shift away from DEI\, many workers still value fairness and belonging in the workplace. \n\nDate: September 18\, 2025 \nTime: 12:00 – 1:30 pm ET \nWhere: Virtual Registration Link Below \nSpeaker(s): \n\nBrandi Moncrief\, Director of HR Business Partners\, Veritiv Corporation\nRamon Reyes\, Managing Director\, Omni Atlanta Hotel at Centennial Park\nSophia Hyder Hock\, Chief Impact Officer\, Destinations International\n\nThis event is eligible for Continuing Education (CE) credits from the Events Industry Council (EIC). Attendee emails used during registration must match the attendee EIC profile to receive credit. Verifying credit is a responsibility of the attendee\, not PCMA\, nor the chapter. For more information\, visit https://www.pcma.org/help-faqs/ \nThank you to our Sponsor! URL:https://www.pcma.org/event/september-lunch-learn-influencing-cultural-systemic-change-within-your-organization/ LOCATION:Online\, United States CATEGORIES:• Capital,Industry Calendar ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/09/Adjusted-sizing-to-better-fit-with-banner-z1tycq.png ORGANIZER;CN="PCMA%20Capital%20Chapter":MAILTO:capital@pcma.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20250918T113000 DTEND;TZID=America/Los_Angeles:20250918T150000 DTSTAMP:20260403T160347 CREATED:20250620T193038Z LAST-MODIFIED:20250918T151522Z UID:238387-1758195000-1758207600@www.pcma.org SUMMARY:Thriving in Uncertainty Education Program -SPOKANE DESCRIPTION:Thriving in Uncertainty \n If the past few years have taught us anything\, it is that we can’t control what is going to happen\, but we can control our response to it. Exponential changes in technology combined with accelerated trends\, economic factors and mixed with shifts in behaviors all make for a complicated and unstable environment. The playbooks we’ve used no longer work as well; and the expectations of our audiences\, our partners\, and our organizations are higher than ever. Those who are waiting for things to go back to how they were\, will be left behind. The successful ones will learn how to look at the world differently\, measure risk in new ways\, and create flexible systems\, leaving them prepared to face whatever may come. \nIn this invitation-only session\, Beth Surmont\, Vice President of Event Strategy & Design for 360 Live Media\, will share perspective on new event trends\, changing audience behaviors\, and how you can best prepare your team to manage uncertainty and position your organization for success. \nLearner Outcomes: \n• Learn new tools that will help you future-proof your organization \n• Network with peers and share first-hand stories of lessons learned \n• Walk away prepared to make smarter decisions for your events \n\n\n\n\n\n11:30am – 12:00pm – Registration/Networking\n12:00pm – Lunch/Networking\n12:30pm – Education Program\n1:30pm – Program Adjourns\n\n\n\n\n\nComplimentary Registration for Meeting Planners\, $50.00 Registration for Suppliers \n \nDiscounted Guest Room Block at the Davenport Grand \nStart Date: Wednesday\, September 17\, 2025 \nEnd Date: Thursday\, September 18\, 2025 \nLast Day to Book : Saturday\, August 16\, 2025 \nRate: $199.00 \nRESERVE TODAY:  Reservation-Link \nBeth Surmont CAE\, CMP Vice President\, Event Strategy & Design 360 Live Media \nBio: Beth Surmont is an event strategist who works with associations and non-profits to help them redesign\, reinvent\, and reinvigorate their events. She is fascinated by the power that events hold to drive real change in the world. With on-the-ground event planning experience spanning more than 20 years in events\, trade shows\, corporate\, and non-profit; and as the current Vice President of Event Strategy & Design at 360 Live Media\, Beth is a leading designer in what the next era of events will be. Her approach of audience-centered design combined with purposeful intention is the secret to creating meaningful and impactful events. Beth is a finalist for the 2024 Groundbreaker award from PCMA. In 2023\, Beth was a finalist for the Event Designer of the Year award from PCMA. Beth was recently named to the inaugural class of CMP Fellows in 2022\, and to the 2022 ASAE Fellows class. In 2021 she was listed as one of BizBash’s 500 Most Influential People in Events. And she was named one of the Top 25 Influencers in the Meetings Industry for 2020. Beth is a founding board member of Social Offset\, a nonprofit that encourages local donations instead of destination boycotts. She currently lives in New Jersey with her wife\, dog\, and cat. URL:https://www.pcma.org/event/september-education-event-spokane/ LOCATION:Davenport Grand Hotel\, 333 W. Spokane Falls Blvd\, Spokane\, WA\, 99201\, United States CATEGORIES:• Education,• Networking,• Pacific Northwest,Chapters,Industry Calendar ATTACH;FMTTYPE=image/jpeg:https://www.pcma.org/wp-content/uploads/2025/06/September-2018-Banner-ihh2Cu.tmp_.jpg ORGANIZER;CN="PCMA%20Pacific%20Northwest%20Chapter":MAILTO:pacificnorthwest@pcma.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250917T170000 DTEND;TZID=America/New_York:20250917T193000 DTSTAMP:20260403T160347 CREATED:20250619T203023Z LAST-MODIFIED:20250917T224520Z UID:238362-1758128400-1758137400@www.pcma.org SUMMARY:Don’t Be a Drag\, Just Be a Queen (or King)! Networking Event DESCRIPTION:September Networking Event: Don’t Be a Drag\, Just Be a Queen (or King)!\nGet ready for a night of fierce fun\, fabulous entertainment\, and unforgettable connections! Join us for Don’t be a Drag\, Just be a Queen (or King) Networking Event — where business meets boldness and laughter is guaranteed. Featuring dazzling drag performers from across the country (and a few of our very own talented members!)\, this is your chance to mix\, mingle\, and be thoroughly entertained. Don’t miss out on the glitz\, the glam\, and the great vibes — register now and come slay the night away with us!  Your ticket includes heavy hors d’oeuvres/dessert\, 2 drink tickets\, and unlimited soda. \nWhat to Expect: \n\nShow-Stopping Entertainment – Enjoy performances from nationally recognized drag queens and local favorites.\nDelicious Food & Drinks – Your ticket includes heavy hors d’oeuvres\, dessert\, two drink tickets\, and unlimited soda.\nEngaging Networking Opportunities – Connect with peers and build meaningful industry relationships in a vibrant\, welcoming atmosphere.\n\nAgenda\n5:00 pm Registration and Networking\n6:00 pm – 7:00 pm Showtime\n7:00 pm – 7:30 pm Networking \nRegistration Fees\nIndividual Planner – Member: $35.00\nIndividual Planner – Non-Member: $50.00\nIndividual Supplier – Member: $65.00\nIndividual Supplier – Non-Member: $80.00\nNon-Industry – Guest (available when registering additional attendees): $50\nFaculty – Member: $50.00\nStudent: $15.00\nSponsors – Contact capital@pcma.org \n\n \n  \n⭐ Call for Performers! ⭐\nThe spotlight is calling — are you ready to answer? The PCMA Capital Chapter is looking for fabulous talent to take the stage at this year’s Don’t Be a Drag\, Just Be a Queen (or King)! Whether you’re a seasoned performer or just looking to unleash your inner diva\, this is your moment to shine. \nDress as your favorite icon or character and show off your skills — dancing\, singing\, lip syncing\, or simply serving up unforgettable stage presence. We know there are hidden stars among us\, and we can’t wait to see you light up the runway! \nThink you’ve got what it takes — or know someone who does? \nSign up HERE and get ready to slay! 👑✨ \nDeadline for Performer Sign up is Wednesday\, August 27th  \n  \nSponsorships Available!\nLearn more about available sponsorships HERE. \nEmail capital@pcma.org to sign up! \n  \n  URL:https://www.pcma.org/event/save-the-date-dont-be-a-drag-just-be-a-queen-or-king-networking-event-2/ LOCATION:Arlington Cinema & Draft House\, 2903 Columbia Pike\, Arlington\, VA\, 22204\, United States CATEGORIES:• Capital,Industry Calendar ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/07/drag-networking-2025-1-w31b30.tmp_.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250917T113000 DTEND;TZID=America/Chicago:20250917T140000 DTSTAMP:20260403T160347 CREATED:20250619T183018Z LAST-MODIFIED:20250917T154518Z UID:238341-1758108600-1758117600@www.pcma.org SUMMARY:St. Louis Lunch & Learn DESCRIPTION:  \nPCMA Heartland Chapter is coming to you on September 17th for a lunch and learn program!\nWe are bringing our recent Crack the Contract Code event on the road with brand new panelists and Dale Shuter\, Meetings & Expositions Manager at EASA \, as our moderator. \nEvent contracts can make or break your bottom line\, and your peace of mind. In this dynamic panel session\, industry veterans from all sides of the table come together to share real-world advice\, cautionary tales\, and insider strategies to help you confidently navigate the fine print. \nFrom attrition clauses to A/V labor minimums\, you’ll hear tips and tricks from a seasoned event planner\, hotelier\, A/V provider\, legal expert\, and third-party planning rep. Together\, they’ll discuss what’s changing in today’s contracting landscape—including force majeure updates\, sustainability clauses\, tech-related terms\, and more. \nWalk away with a fresh perspective on how to protect your event\, build stronger partnerships\, and negotiate with confidence in a rapidly evolving industry. \nRegistration now open! Recieve a early registration discount of $15 if you register before August 31st!\n \nModerater: Dale Shuter\nMeetings & Expositions Manager at EASA \n \nPanelist: Jeff Sacks\nThird Party Provider\, Maritz \n \nPanelist: Melissa Whitaker\nMeetings & Events Consultant \n  \n \nAaron Heepke\nEncore Senior Sales Manager\nA/V \n \nJohn Malkus\nDirector of Sales and Marketing\nMarriott St. Louis Grand \nAmeristar has the new Brilliance Level opening in Fall 2025! This state-of-the-art facility contains the Brilliance Ballroom\, featuring a built-in stage and can accommodate over 2\,500 guests. This level also has a junior Wonder Ballroom and (5) additional breakout rooms all amply sized. \n  \nSEE WHO’S COMING!\n  \nOur fellow PMCA Heartland member and past president\, Dale Shuter\,  has been volunteering with St. Louis County S.A.V.E. for many years.  Our furry friends need our love and support.   We’re collecting items at the September 17\, luncheon or use the link below to donate something from Chewy.   Please click now so you don’t forget. \nhttps://www.chewy.com/g/saint-louis-county-save-sheltered-animals-valued-everyday_b85105572#wish-list&wishlistsortby=DEFAULT \n \n\n\n\n\nHere is the website for the organization – https://stlcsave.weebly.com/ and Facebook page – https://www.facebook.com/stlcountysave \nWe work with the St. Lous County Pet Adoption Center. They are an open intake shelter that serves the entire St. Louis County area. Over 4\,000 animals enter the shelter yearly (and we are on pace to hit 5\,000 this year). \nThanks to everyone’s support to St. Louis County S.A.V.E. URL:https://www.pcma.org/event/st-louis-lunch-program/ CATEGORIES:• Education,• Heartland,Chapters ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/06/stl-E1PKqc.tmp_.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250916T160000 DTEND;TZID=America/New_York:20250916T190000 DTSTAMP:20260403T160347 CREATED:20250812T110019Z LAST-MODIFIED:20250916T130027Z UID:240874-1758038400-1758049200@www.pcma.org SUMMARY:Play to Your Strengths – Interactive Workshop DESCRIPTION:REGISTRATION IS OPEN! \nHead to Studio Allston to build the foundation you need to implement a strengths-focused approach within yourself and your event team\, followed by a networking reception.  $50 for PCMA Members\, $75 for nonmembers.  No cost for hospitality students.  CE credit pending. URL:https://www.pcma.org/event/september-education-2/ LOCATION:Studio Allston\, 1234 Soldiers Field Road\, Allston\, MA\, 02135\, United States CATEGORIES:• Education,• Networking,• New England,Chapters,Industry Calendar ATTACH;FMTTYPE=image/jpeg:https://www.pcma.org/wp-content/uploads/2025/08/hallway-studio-allston-e1754951701988-nvFehR.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250911T160000 DTEND;TZID=America/Chicago:20250911T180000 DTSTAMP:20260403T160347 CREATED:20250613T223104Z LAST-MODIFIED:20250911T153115Z UID:237170-1757606400-1757613600@www.pcma.org SUMMARY:GMC Milwaukee Mingle DESCRIPTION:REGISTRATION NOW OPEN!\nGMC Milwaukee MingleThursday\, September 11\, 20254:00 PM – 6:00 PMHarley-Davidson Museum500 W Canal St\, Milwaukee\, WI 53203 \nPlanner Registration Sponsor\nPlanners can register for free using the code “VisitMKE2025″ thanks to our Planner Registration Sponsor Visit Milwaukee.\nLimited free registrations available; secure your spot now!​​​​​ \n \nJoin us for the GMC Milwaukee Mingle—an evening of networking\, scenic views\, and fun at the iconic Harley-Davidson Museum! Located on the 1903 Bridge and Patio\, this casual social event brings together PCMA GMC members and industry friends for an energizing experience along Milwaukee’s Menomonee Riverfront. \nAttendees have access to tour the museum before it closes at 5pm. \n\nThank you to our sponsors!\n  \nPhotobooth Sponsor: \n \nTable Display: \n \n\nPlanner Registration Sponsor: \nSignage Sponsor: URL:https://www.pcma.org/event/gmc-milwaukee-mingle/ CATEGORIES:• Greater Midwest,• Networking,Chapters,Industry Calendar END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Vancouver:20250911T160000 DTEND;TZID=America/Vancouver:20250911T163000 DTSTAMP:20260403T160347 CREATED:20250613T180015Z LAST-MODIFIED:20250911T163018Z UID:237149-1757606400-1757608200@www.pcma.org SUMMARY:PCMA Canada West Chapter Annual General Meeting DESCRIPTION:SAVE THE DATE \nPCMA Canada West Chapter Virtual AGM. \n4:00pm PST \n5:00pm MST \nMore details to come. URL:https://www.pcma.org/event/pcma-canada-west-chapter-annual-general-meeting/ LOCATION:Virtual CATEGORIES:• Canada West ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/06/AGM-Site-Banner-EPp7tE.tmp_.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20250910T150000 DTEND;TZID=Europe/London:20250910T154500 DTSTAMP:20260403T160347 CREATED:20250218T153516Z LAST-MODIFIED:20250813T133231Z UID:222162-1757516400-1757519100@www.pcma.org SUMMARY:PCMA EMEA Meet-Up Convening EMEA Special DESCRIPTION:Calling all event professionals across EMEA and beyond for our Meet-up: Convening EMEA Special! \nCurious what to expect from Convening EMEA? This is your moment to connect with our community and find out more\, get exclusive sneak-peek knowledge nuggets from speakers and co-create content to be delivered at the event in Rotterdam in October. \nDon’t miss out and Join us for our September online Meet-up on Wednesday 10 September 2025 from 15:00 – 15:45 GMT | 16:00 – 16:45 CEST. \nPlease register below to secure your spot and avoid any disappointment.  \n\n \n \n\n\n \n \n\n \n \n [vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZnby5wY21hLm9yZyUyRmwlMkY1ODkwMTMlMkYyMDI1LTAyLTE4JTJGOHlkZm55JTIyJTIwd2lkdGglM0QlMjIxMDAlMjUlMjIlMjBoZWlnaHQlM0QlMjI1MDAlMjIlMjB0eXBlJTNEJTIydGV4dCUyRmh0bWwlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvd1RyYW5zcGFyZW5jeSUzRCUyMnRydWUlMjIlMjBzdHlsZSUzRCUyMmJvcmRlciUzQSUyMDAlMjIlM0UlM0MlMkZpZnJhbWUlM0U=[/vc_raw_html] URL:https://www.pcma.org/event/pcma-emea-ema-meet-up-september-2025/ CATEGORIES:• EMA-UK Events,EMA Events,EMEA (Europe, Middle East & Africa),PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/02/2025-September-Meet-up-Website-Email.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250910T090000 DTEND;TZID=America/New_York:20250910T163000 DTSTAMP:20260403T160347 CREATED:20250612T220012Z LAST-MODIFIED:20250910T121808Z UID:237120-1757494800-1757521800@www.pcma.org SUMMARY:Education Day & Trade Show DESCRIPTION:Please join us for the annual PCMA PHL Education Day & Trade Show on Wednesday\, September 10\, 2025\, at the Pennsylvania Convention Center! Join your colleagues and 50 exhibitors from CVBs\, hotels\, AV companies\, exhibit and transportation companies\, and more\, as we come together to learn\, network\, socialize\, and have fun!\nAgenda:\n9:00am-10:00am Education Day Registration\n10:00am-11:30am Session One\n11:30am-2:00pm Combined Trade Show and Trade Show Style Lunch\n2:00pm-3:30pm Session Two\n3:30pm-4:30pm Reception \nClick here for quick access to register! \nEducation Session I: The Future & Evolution of Sponsorships and Exhibiting: Creating Value Through Experience and Engagement\nSponsorships and exhibit halls are evolving into dynamic\, immersive opportunities that create value for all stakeholders. This interactive session explores how expectations from sponsors\, exhibitors\, and attendees are changing—and how planners and suppliers can respond with creativity and strategic design. Join our panel of experts as they unpack the shift from transactional models to experience-driven partnerships. Through real-world examples and group idea generation\, attendees will leave with practical strategies to refresh their sponsorship and exhibit approach. Click here to read the speakers’ bios. \nLearning Objectives: \n\nIdentify emerging trends and expectations shaping the future of event sponsorships and exhibit design.\nDescribe strategies for empowering exhibitors and sponsors to achieve stronger event ROI.\nApply creative design thinking to floorplans and sponsorship packages to improve attendee engagement and sponsor satisfaction.\nCollaborate with peers to generate new ideas for experiential sponsorships and value-added exhibitor experiences.\n\nNetworking Lunch and Exhibits\nEnjoy lunch on our trade show floor!  This is your opportunity to mix and mingle with our incredible exhibitor partners. Click here to see a list of exhibitors. \nEducation Session II: From the Gridiron to the Show Floor: Winning Strategies for Sponsorship\nWhen it comes to selling sponsorships\, the NFL is in a league of their own—literally. But the strategies they use to drive multi-million-dollar partnerships aren’t exclusive to professional sports. In this fireside chat\, Philadelphia Eagles Insider Dave Spadaro sits down with Brian Napoli\, Senior Vice President of Corporate Partnerships at the Eagles\, to explore how the team identifies\, secures\, and grows sponsor relationships that are built on authenticity\, storytelling\, and fan engagement. They will translate strategies into lessons that event organizers and association professionals can apply—whether you’re selling exhibit booths\, branded activations\, or year-round partnership opportunities. Click here to read the speakers’ bios. \nLearning Objectives: \n\nExplain the key elements of a sponsorship sales strategy\, including relationship management\, brand alignment\, and activation planning.\nIdentify methods to apply a storytelling and audience-first approach to sponsorship sales.\nExplore creative ways to design sponsorship packages that go beyond standard tiers and deliver year-round value.\nGain practical tips for improving sponsor retention\, upselling\, and long-term partnership development.\n\nLocation\, Meeting Room\, Directions & Parking:\nThis event will take place in Terrace Ballroom at the Pennsylvania Convention Center\, located at 119 North Broad Street\, Philadelphia Pennsylvania 19107 (Broad Street Atrium). Click here for information about getting to the PACC and area parking. The closest entrance to the Terrace Ballroom is the Broad Street Entrance. When you enter from Broad Street\, go up two sets of escalators (on either side) to the Terrace Prefunction area on the top level. There will be directional signs\, too. \nRegistration Information \n\nMembership in the PCMA Greater Philadelphia Chapter is not required to attend. Guests are welcome.\nIf you are not a member\, click here to learn more about membership. A 10% discount is currently being offered through the event date if you join PCMA and the Greater Philadelphia Chapter. Please use the code Eventprof10 to obtain this savings.\nIf you are a member of PCMA\, but not a member of the Philadelphia Chapter\, please contact membership@pcma.org to add the Philadelphia Chapter to your account. The cost to add a chapter to your membership is $30.00.\nEarly registration closes on Thursday\, September 4\, 2025\, at 11:59pm. After that\, only onsite registration will be available beginning at 9:00am on September 10\, 2025.\nIf you are a planner in need of financial assistance in order to attend this event\, please contact gppcma@comcast.net.\nClick here to register or click on the blue button below.\n\nEducation Credit\nPCMA has been approved by the Events Industry Council (EIC) as a Preferred Provider of the above-listed continuing education course\, which qualifies for CMP continuing education credit. Determination of continuing education credit eligibility or Preferred Provider status does not imply EIC’s endorsement or assessment of education quality. If you plan to claim education credit\, please register for this meeting with the same email associated with your EIC account. You will receive an automated message to claim credit after the meeting when the final attendee roster is uploaded to the EIC. \nAccessibility\nThe Pennsylvania Convention Center is accessible. If you need additional accessibility services or have questions\, please contact gppcma@comcast.net. \nThank you to our hosts and sponsors!\n \nExhibiting Information\nApplications are now being accepted to exhibit at the Trade Show. CLICK HERE for more information. URL:https://www.pcma.org/event/education-day-trade-show-2/ LOCATION:Pennsylvania Convention Center\, 1101 Arch Street\, Philadelphia\, PA\, 19107\, United States CATEGORIES:• Education,• Greater Philadelphia,• Networking,Chapters,Industry Calendar ATTACH;FMTTYPE=image/jpeg:https://www.pcma.org/wp-content/uploads/2025/08/Ed-Day-2025-1500x500-1-lYrIjA.jpg ORGANIZER;CN="PCMA%20Greater%20Philadelphia%20Chapter":MAILTO:gppcma@comcast.net GEO:39.9539323;-75.1588768 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Pennsylvania Convention Center 1101 Arch Street Philadelphia PA 19107 United States;X-APPLE-RADIUS=500;X-TITLE=1101 Arch Street:geo:-75.1588768,39.9539323 END:VEVENT BEGIN:VEVENT DTSTART;TZID=Australia/Sydney:20250909T083000 DTEND;TZID=Australia/Sydney:20250909T110000 DTSTAMP:20260403T160347 CREATED:20250715T074401Z LAST-MODIFIED:20250829T025918Z UID:239372-1757406600-1757415600@www.pcma.org SUMMARY:PCMA APAC Lab\, Sydney | Make it Matter - Motivation & Authentic Engagement DESCRIPTION:Keynote: Make it Matter – Motivation & Authentic Engagement\nWhy do some experiences spark curiosity and connection\, while others fall flat? This keynote introduces a dynamic and practical interpretation of Self Determination Theory\, centred on Belonging\, Autonomy\, Mastery and Purpose as the cornerstone for designing truly engaging environments. Drawing on insights from high-performance coaching\, psychology\, and leadership\, Dan Haesler explores how these four elements serve as universal human drivers and offer a blueprint for engaging individuals more effectively. \nWorkshop: Designing for Authentic Engagement\nHow do you translate theory into compelling event design? In this hands-on workshop\, participants will be introduced to a simple but powerful process to embed the core principles of authentic engagement: Belonging\, Autonomy\, Mastery and Purpose\, into the event experiences they create. Whether designing conferences\, workshops\, team training or ongoing development initiatives\, participants will walk away with a practical planning tool\, real-world examples\, and collaborative activities that will help them craft experiences to unlock engagement in their people. \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speaker\n \n\n\n \n \n \n \n Dan Haesler\n \n \n \n \n Dan Haesler \nPerformance & Leadership Coach | Saxton Speakers Bureau \n\n\n \n \n \n\n Dan Haesler is a performance and leadership coach who specialises in Mindset\, Mental Skills & Leadership. \nHe has worked with athletes from a wide variety of sports\, including members of the Australian Olympic and Commonwealth Games Teams. He is the Performance & Leadership Coach at the 4xNRL Premiers\, the Penrith Panthers\, and the NSW Swifts in Super Netball. Dan also works with members of the Wallabies and the Socceroos and many other athletes across a range of sports. \nAs a Director of Cut Through Coaching\, Dan also works with corporate organisations across the Asia Pacific\, including the likes of Boston Consulting Group\, Roche Diagnostics Australia\, CHEP\, People’s Choice and Boston Scientific as well as schools and educational institutions. \nSince its release in 2021\, Dan’s book\, The Act of Leadership has been the best-selling Australian-authored business title (perhaps because it’s about people not business) and has been described by James Kerr\, the best-selling author of Legacy as a book that will\, “Change your life”. \nHe is the host of one of Australia’s most popular management podcasts\, The Habits of Leadership\, which sees him engage with the world’s most respected experts\, researchers and thinkers on leadership theory. \nAs a keynote speaker and workshop facilitator\, Dan Haesler marries the rigour of the research with his experience of working with high performers\, some of whom are – literally -amongst the best in the world at what they do. He prides himself on his ability to ensure your audience is not only provided with an entertaining\, motivating experience\, but it’s also empowering with immediately actionable insights \nCheck out Dan’s LinkedIn. \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Tuesday\, 9 September 2025\nTime: 8:30 – 11:00 am\nVenue: Sydney\, Australia (Venue will be sent via email confirmation) \n\n\n Limited spots available – priority will be given to PCMA Members.  \nWhen registering – please log in to your PCMA account or create one if you’re new. \n\n[vc_btn title=”REGISTER NOW” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fmypcma.my.site.com%2FSGD%2Feventapi__router%3Fevent%3Da1YRg000003KbrJMAS”] \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n \n\n\n \n \n\n \n \n \n About PCMA APAC Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry. \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS\n \n\n\n \n \n \n\n \n \n \n \n \n\n\n \n \n\n \n \n \n OUR SPONSORS URL:https://www.pcma.org/event/apac-lab-sydney-sep-2025/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/07/PCMA-APAC-Labs-MEL_1920x1080-2-1.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20250909 DTEND;VALUE=DATE:20250910 DTSTAMP:20260403T160347 CREATED:20250611T223011Z LAST-MODIFIED:20250909T153017Z UID:237081-1757376000-1757462399@www.pcma.org SUMMARY:DEI Educational Event DESCRIPTION:Registration Now Live!\nDEI Educational Event \nSeptember 9\, 2025\nRenaissance Schaumburg Convention Center Hotel\n1551 Thoreau Dr N\, Schaumburg\, IL 60173 \nThis event is approved for 2.5 CE credits through the EIC. \nPlanner Registration Sponsor \nPlanners can register for free using the code MCNW2025 thanks to our Planner Registration Sponsor Meet Chicago Northwest! Limited free registrations available; secure your spot now! \n\n\nSchedule at a Glance*\n1:30 pm Registration Open in the Schaumburg West Foyer\n1:45 pm Welcome Remarks\n2:00-4:30 pm Presentation\, Group Activity\, Panel Discussion (2.5 CE hours)\n4:30-5:30 pm Networking Reception\n*Schedule Subject to Change\n\n\nLight appetizers and refreshments will be provided at this event.\n\nKeynote Speaker \n \nBeyond the Acronym: Exploring the Gray in DEI \nMichael Dominguez\, President & CEO\, Associated Luxury Hotels International (ALHI) \nIn a world rich with diversity and layered with complexity\, no two truths are the same—and that’s the point. This highly interactive session invites participants to move beyond headlines and surface-level narratives to explore the evolving landscape of Diversity\, Equity\, and Inclusion (DEI). As the acronym itself undergoes revision—some organizations even removing the “E” or emphasizing “belonging”—we’ll unpack what these shifts mean and how they reflect deeper changes in workplace culture and societal expectations. \nUsing real-world scenarios\, reflective dialogue\, and data-informed discussion\, we’ll explore: \n\nThe power of diversity of thought and why curiosity must replace judgment.\nHow diverse spaces invite even more diverse perspectives —and why inclusion is the fuel.\nThe gray space in conversations about identity\, change\, and belonging.\nHow to stay curious in conversations that challenge us.\n\nThis is not a lecture—it’s a conversation. Come ready to engage\, challenge assumptions\, and leave with a more nuanced understanding of what it means to foster meaningful\, lasting inclusion. \nLearn More About Michael Here! \n\nPCMA GMC Gives Back! \nWe are happy to support ChiGivesBack with a winter coat drive! See the Amazon Wish List here. \n \nAbout ChiGivesBack: ChiGivesBack is all about spreading love and hope across Chicago! Through events like toy drives\, teacher appreciation\, and back-to-school giveaways\, we’re here to uplift and support our neighbors\, one act of kindness at a time. \nChiGivesBack Coat Drive: We’re warming hearts and bodies this season! We’re collecting new or gently used coats (please make sure they’re freshly cleaned!) for our Englewood neighbors. These coats will be shared at our annual Friendsgiving\, where we’ll serve a holiday meal and celebrate with 250–300 amazing residents in the community. \n\nPanel Presenters \n \n Panel Moderator \nCie Armstead\, Owner & Principal of Owlservations\, LLC \nAs an award-winning\, accomplished executive\, Cie specializes in servicing professionals of color\, inclusive leaders\, and organizations dedicated to reaping the benefits of richly diverse\, equitable cultures. She builds upon more than 30 years’ experience in association management\, leadership development\, and organizational culture. \nRead more about Cie here. \n  \n \nPanelist \nTyronne Stoudemire\, Senior Vice President of Global Human Resources at Hyatt Hotels Corporation \nWith over a decade of service at Hyatt\, Tyronne has collaborated with the senior leadership team to design and implement transformative strategies that embed DEI into the company’s culture\, talent development\, and marketplace impact. His innovative work supports Hyatt’s portfolio of industry-leading brands and reflects the organization’s commitment to progress\, innovation\, and excellence over its 60-year history. \nRead more about Tyronne here. \n  \n  \n \nPanelist \nSharon White\, CHRO\, National Association of Realtors \nSharon White serves as NAR’s first Chief Human Resources Officer\, where she is responsible for driving enterprise-wide initiatives aimed at fostering staff development and optimizing processes to ensure NAR employees are empowered to perform at their best. Prior to NAR\, she served as Chief People Officer for Maesa\, LCC\, a Bain Capital portfolio company and global beauty incubator\, where she was instrumental in driving a culture transformation effort that improved employee engagement and significantly reduced turnover. \n  \nRead more about Sharon here. \n  \n\nInterested in sponsoring this event?\nDownload our Sponsorship Prospectus for more information! \n\nOur 2025 Sponsors!\n  \nEducation Sponsor:\n  \n \n\nPlanner Registration Sponsor:\n \n\n  \nWelcome Break Sponsor:\n \n\n  \nDisplay Table:\n \n  \nSignage Sponsor:\n \n  \n\n  URL:https://www.pcma.org/event/dei-educational-event/ CATEGORIES:• Greater Midwest END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250904T120000 DTEND;TZID=America/Chicago:20250904T123000 DTSTAMP:20260403T160347 CREATED:20241210T212736Z LAST-MODIFIED:20241210T212736Z UID:218777-1756987200-1756989000@www.pcma.org SUMMARY:Webinar: Why You Should Join PCMA DESCRIPTION:Discover how a PCMA membership can elevate your career and open doors to new opportunities. In this webinar\, we’ll explore the wide range of benefits available to you as part of our community. Learn how to make the most of your membership and maximize your professional growth. \nJoin us for an in-depth overview of member benefits\, including firsthand insights from current members on how they’ve leveraged their PCMA membership to achieve success. If you’re considering joining\, this webinar is for you! \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#54a0df” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_Aa5PyLkzTbi8C3LUPyrO0g|target:_blank” el_class=”reg-btn”] \n \n\n\n \n \n\n \n \n \n \n\n \n \n\n\n \n \n\n \n \n \n Presenter: Lianna Bolton\nDirector\, Community Development\nPCMA URL:https://www.pcma.org/event/webinar-why-you-should-join-pcma-09-04-25-2/ CATEGORIES:• Member Orientation,• Networking,Industry Calendar,PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2023/05/MicrosoftTeams-image-108.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Denver:20250904T110000 DTEND;TZID=America/Denver:20250904T120000 DTSTAMP:20260403T160347 CREATED:20250606T231524Z LAST-MODIFIED:20250818T233015Z UID:236912-1756983600-1756987200@www.pcma.org SUMMARY:Accessibility Exchange: A Community Conversation DESCRIPTION:Join us for Accessibility Exchange\, a monthly online discussion space dedicated to advancing accessibility in the events industry. Held on the first Thursday of every month (with the exception of October\, when it will take place on the second Thursday)\, this open forum invites event professionals\, advocates\, and curious minds to come together for honest\, community-driven conversations. \nThis initiative is a collaboration between PCMA’s Capital\, Pacific Northwest\, and Rocky Mountain Chapters\, created to foster a safe\, inclusive space where questions are welcomed\, perspectives are shared\, and progress is made—together. \nWhether you’re just beginning to explore accessibility or you’re a seasoned advocate\, you’re welcome here. Discussions may cover current challenges\, recent innovations\, cost-effective strategies\, and more. Occasionally\, we’ll feature special guests who are thought leaders in the accessibility space. \nNo presentations. No pressure. Just real conversation. \nParticipation is easy—register via Zoom and drop in. You’ll also gain access to a shared space where attendees can exchange resources\, tools\, and ideas to make our events more inclusive for all. \nLet’s connect\, learn\, and build more accessible experiences—one conversation at a time. \nZoom Registration Link: \nhttps://cogentexpert.zoom.us/meeting/register/dx7vedH0TiCExqPRXFuGgg URL:https://www.pcma.org/event/accessibility-exchange-a-community-conversation-8/ CATEGORIES:• Rocky Mountain ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/05/Accessibility-Exchange-Promo-v2-Mountain-Time-RAuagL.tmp_.png ORGANIZER;CN="PCMA%20Rocky%20Mountain%20Chapter":MAILTO:rockymountain@pcma.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20250904T100000 DTEND;TZID=America/Los_Angeles:20250904T110000 DTSTAMP:20260403T160347 CREATED:20250606T211514Z LAST-MODIFIED:20250904T145323Z UID:236905-1756980000-1756983600@www.pcma.org SUMMARY:Accessibility Exchange: A Community Conversation DESCRIPTION:Join us for Accessibility Exchange\, a monthly online discussion space dedicated to advancing accessibility in the events industry. Held on the first Thursday of every month (with the exception of October\, when it will take place on the second Thursday)\, this open forum invites event professionals\, advocates\, and curious minds to come together for honest\, community-driven conversations. \nThis initiative is a collaboration between PCMA’s Capital\, Pacific Northwest\, and Rocky Mountain Chapters\, created to foster a safe\, inclusive space where questions are welcomed\, perspectives are shared\, and progress is made—together. \nWhether you’re just beginning to explore accessibility or you’re a seasoned advocate\, you’re welcome here. Discussions may cover current challenges\, recent innovations\, cost-effective strategies\, and more. Occasionally\, we’ll feature special guests who are thought leaders in the accessibility space. \nNo presentations. No pressure. Just real conversation. \nParticipation is easy—register via Zoom and drop in. You’ll also gain access to a shared space where attendees can exchange resources\, tools\, and ideas to make our events more inclusive for all. \nLet’s connect\, learn\, and build more accessible experiences—one conversation at a time. \nZoom Registration Link: \nhttps://cogentexpert.zoom.us/meeting/register/dx7vedH0TiCExqPRXFuGgg URL:https://www.pcma.org/event/accessibility-exchange-a-community-conversation-7/ LOCATION:Virtual CATEGORIES:• Education,• Pacific Northwest,Chapters,Industry Calendar ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/05/Accessibility-Exchange-Web-Banner-1-6WSYvi.tmp_.png ORGANIZER;CN="PCMA%20Pacific%20Northwest%20Chapter":MAILTO:pacificnorthwest@pcma.org END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20250904 DTEND;VALUE=DATE:20250905 DTSTAMP:20260403T160347 CREATED:20250611T223013Z LAST-MODIFIED:20250903T150012Z UID:237083-1756944000-1757030399@www.pcma.org SUMMARY:Accessibility Exchange: A Community Conversation DESCRIPTION:Join us for Accessibility Exchange\, a monthly online discussion space dedicated to advancing accessibility in the events industry. Held on the first Thursday of every month\, this open forum invites event professionals\, advocates\, and curious minds to come together for honest\, community-driven conversations. \nThis initiative is a collaboration between PCMA’s Capital\, Pacific Northwest\, and Rocky Mountain Chapters\, created to foster a safe\, inclusive space where questions are welcomed\, perspectives are shared\, and progress is made—together. \nWhether you’re just beginning to explore accessibility or you’re a seasoned advocate\, you’re welcome here. Discussions may cover current challenges\, recent innovations\, cost-effective strategies\, and each month will feature a different subject matter expert. \nNo presentations. No pressure. Just real conversation. \nParticipation is easy—register via Zoom and drop in. You’ll also gain access to a shared space where attendees can exchange resources\, tools\, and ideas to make our events more inclusive for all. \nLet’s connect\, learn\, and build more accessible experiences—one conversation at a time. \nZoom Registration Link: \nhttps://cogentexpert.zoom.us/meeting/register/dx7vedH0TiCExqPRXFuGgg URL:https://www.pcma.org/event/accessibility-exchange-a-community-conversation-11/ LOCATION:Zoom CATEGORIES:• Greater Midwest END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250828T110000 DTEND;TZID=America/Chicago:20250828T113000 DTSTAMP:20260403T160347 CREATED:20241210T204933Z LAST-MODIFIED:20241210T204933Z UID:218759-1756378800-1756380600@www.pcma.org SUMMARY:New Member Orientation (Q3 2025) DESCRIPTION:Your membership with PCMA can put you on the right track to take your career to the next level. The information in this orientation webinar will help you to get started on your journey. PCMA is your gateway to the industry’s most relevant\, cutting-edge information and knowledgeable leaders. So let’s get you prepped and ready to take full advantage of all we offer! \nNew members will receive an overview of benefits and hear testimonials from their peers for how to best utilize their membership. \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#54a0df” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_JMOG57WuRPiqG-mbmvppSQ|target:_blank” el_class=”reg-btn”] \n \n\n\n \n \n\n \n \n \n \n\n\n Presenter: Lianna Bolton\nDirector\, Community Development\nPCMA URL:https://www.pcma.org/event/new-member-orientation-q3-2025/ CATEGORIES:• Member Orientation,• Networking,Industry Calendar,PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2018/02/Membership-Orientation-Event-Banner.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250828T110000 DTEND;TZID=America/Chicago:20250828T110000 DTSTAMP:20260403T160347 CREATED:20250820T153751Z LAST-MODIFIED:20250820T164825Z UID:241328-1756378800-1756378800@www.pcma.org SUMMARY:The Best of CEMA Summit 2025: Rethink Your Event Strategy with AI DESCRIPTION:Event expectations are higher than ever\, and traditional approaches can’t keep pace. In this virtual session\, we’ll revisit a standout presentation from CEMA Summit 2025 to show how AI can move beyond automation to deliver ROI-driven strategies\, streamline workflows\, and reimagine your entire event experience. \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER” style=”flat” shape=”round” color=”sky” size=”lg” align=”center” link=”url:https%3A%2F%2Frethinkingeventmarketingwithai.splashthat.com%2F|target:_blank”] URL:https://www.pcma.org/event/the-best-of-cema-summit-2025-rethink-your-event-strategy-with-ai/ LOCATION:Online\, United States CATEGORIES:Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/08/1500x500-cema-best-of-cs.png ORGANIZER;CN="CEMA":MAILTO:membership@cemaonline.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250821T120000 DTEND;TZID=America/Chicago:20250821T130000 DTSTAMP:20260403T160347 CREATED:20250630T224518Z LAST-MODIFIED:20250820T141519Z UID:238793-1755777600-1755781200@www.pcma.org SUMMARY:PCMA GMC Webinar: Sustainability Redefined: Pioneering Strategies for Impactful Events DESCRIPTION:Dive into the cutting-edge world of sustainable event planning with this eye-opening session. You’ll learn how to: \n\nRethink traditional approaches to event sustainability\nImplement innovative eco-friendly practices that pack a punch\nBalance environmental responsibility with unforgettable experiences\nCreate and implement social offsets to maximize positive community impact\n\nFrom reducing carbon footprints to creating “Instagrammable” green moments\, this session will equip you with the tools to make your events both planet-friendly and crowd leasing. You’ll also discover how to give back to local communities through strategic social offsets\, turning your event into a force for good. \nREGISTER TODAY! \nSpeaker: Beth Surmont\, FASAE\, CMP – Fellow\n \n \nBeth Surmont is an event strategist who works with associations and non-profits to help them redesign\, reinvent\, and reinvigorate their events.  She is fascinated by the power that events hold to drive real change in the world. With on-the-ground event planning experience spanning more than 20 years in events\, trade shows\, corporate\, and non-profit; and as the current Vice President of Event Strategy & Design at 360 Live Media\, Beth is a leading designer in what the next era of events will be. Her approach of audience-centered design combined with purposeful intention is the secret to creating meaningful and impactful events. Beth was awarded the 2024 Groundbreaker award from PCMA. In 2023\, Beth was a finalist for the Event Designer of the Year award from PCMA. Beth is both an ASAE Fellow and a CMP Fellow. She is a founding board member of SocialOffset\, a nonprofit that encourages local donations instead of destination boycotts. She currently lives in New Jersey with her wife\, dog\, and cat. \n  \nSpeaker: Ellie Hurley\, SEPC \n \nEllie Hurley develops event strategies that ensure Smithbucklin’s client organizations can meet their goals and objectives. With over 25 years of\nexperience in the convention and trade show industry\, Ellie creates and leads many of the Event Services training programs within Smithbucklin. She oversees strategic conference management for various  organizations\, including event staff management\, conference logistics\, event budget management\, supplier relations\, and client relations. \nEllie brings specialized expertise in sustainable meetings. In 2024\, she led a Smithbucklin client organization to earn Silver Level Certification from the Events Industry Council (EIC) Centre for Sustainability and Social Impact for its annual conference. Ellie is also skilled in project management\, event risk management measures\, and co-located meetings. Well-regarded for her creativity and expense-management experience\, she maintains strong negotiating skills and has done extensive contract work with convention centers\, decorators\, hotels\, and vendors.   Ellie holds a bachelor’s degree in humanities from Providence College and a Sustainable Event Professional Certificate (SEPC) issued by the EIC. \n  \nSpeaker: Patrick Macellaio \nExperienced event professional beginning the next chapter of my career with the Obama Foundation. Through my position as Manager of Event for the Obama Presidential Center\, I hope to develop an event program that reflects the core values of the Foundation: Inspire\, Empower and Connect. Past experience includes developing an events and catering program at Boka Restaurant Group with Stephanie Izard as the Director of Catering and Events. After 8.5 years\, I went on to develop and grow the events program for the east end of Navy Pier overseeing Offshore Rooftop\, Lirica and the Sable Hotel. Outside of the events and hospitality industry of Chicago\, I am a passionate member of the Arts community and on the volunteer board of Let It Be Us\, an organization that increases permanency for foster youth here in Chicago. \nWebinar Series Sponsored by URL:https://www.pcma.org/event/sustainability-redefined-pioneering-strategies-for-impactful-events/ LOCATION:Zoom CATEGORIES:• Greater Midwest END:VEVENT END:VCALENDAR