BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PCMA - ECPv5.14.2.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PCMA X-ORIGINAL-URL:https://www.pcma.org X-WR-CALDESC:Events for PCMA REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:UTC BEGIN:STANDARD TZOFFSETFROM:+0000 TZOFFSETTO:+0000 TZNAME:UTC DTSTART:20240101T000000 END:STANDARD TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20240310T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20241103T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20250309T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20251102T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20260308T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20261101T070000 END:STANDARD TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD TZID:America/Bogota BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0500 TZNAME:-05 DTSTART:20250101T000000 END:STANDARD TZID:Asia/Singapore BEGIN:STANDARD TZOFFSETFROM:+0800 TZOFFSETTO:+0800 TZNAME:+08 DTSTART:20250101T000000 END:STANDARD TZID:Europe/Amsterdam BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20250330T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20251026T010000 END:STANDARD TZID:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20240310T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20241103T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20250309T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20251102T090000 END:STANDARD TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20250309T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20251102T070000 END:STANDARD TZID:Europe/Helsinki BEGIN:DAYLIGHT TZOFFSETFROM:+0200 TZOFFSETTO:+0300 TZNAME:EEST DTSTART:20240331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0300 TZOFFSETTO:+0200 TZNAME:EET DTSTART:20241027T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;VALUE=DATE:20260809 DTEND;VALUE=DATE:20260812 DTSTAMP:20260407T070055 CREATED:20260317T131245Z LAST-MODIFIED:20260317T131419Z UID:250585-1786233600-1786492799@www.pcma.org SUMMARY:CEMA Summit 2026 DESCRIPTION:Summit 2026 is coming to Toronto\, Canada. “Where the World Comes Together.” ​ \nCEMA Summit 2026 in Toronto will be a celebration of global event marketing —uniting leaders\, innovators\, and rising stars for three unforgettable days of education\, networking\, and fun. It is the stage where innovation knows no borders\, and where the event marketing community comes together to shape the future. \nLearn more about CEMA Summit 2026 » URL:https://www.pcma.org/event/cema-summit-2026/ LOCATION:Toronto\, Ontario\, Canada\, Toronto\, Canada CATEGORIES:Featured,Industry Calendar ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/03/cemasummit-event-banner-1500x500-1.png ORGANIZER;CN="CEMA":MAILTO:membership@cemaonline.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20260621 DTEND;VALUE=DATE:20260625 DTSTAMP:20260407T070055 CREATED:20241011T133037Z LAST-MODIFIED:20260316T205214Z UID:216042-1782000000-1782345599@www.pcma.org SUMMARY:Business Events Summit formerly edUcon DESCRIPTION:From edUcon to Business Events Summit \nAs part of PCMA’s brand refresh\, edUcon has evolved into the Business Events Summit to more clearly reflect what today’s leaders need from education: depth\, rigor\, and real‑world application. \nBusiness Events Summit 2026 is heading to Puerto Rico—where advanced learning and meaningful connection come together in one immersive setting. \nThe PCMA Business Events Summit is an advanced\, members-only education experience—an immersive\, skills‑based summit for business events professionals ready to sharpen their expertise\, solve real‑world challenges\, and elevate their impact. Formerly edUcon\, the Summit has been reimagined as a pinnacle learning environment with longer sessions\, hands‑on application\, and peer‑driven problem solving. URL:https://www.pcma.org/event/business-events-summit-2026/ LOCATION:El Conquistador Resort\, Fajardo\, Puerto Rico CATEGORIES:Featured,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/10/besummit-event-banner-1500x500-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260507T170000 DTEND;TZID=America/Chicago:20260507T220000 DTSTAMP:20260407T070055 CREATED:20230929T143241Z LAST-MODIFIED:20260128T191021Z UID:193872-1778173200-1778191200@www.pcma.org SUMMARY:Visionary Awards DESCRIPTION:Join the celebration as we recognize industry trailblazers – The evening will recognize four Lifetime Achievement Honorees and 25 Professional Excellence Award Finalists. \nLifetime Achievement Honorees\nThe PCMA Foundation annually recognizes our colleagues with distinguished lifetime career accomplishments and significant contributions to the business events industry. Individuals must be or have been a business event organizer\, supplier or educator. \nProfessional Excellence Awards\nThe PCMA Foundation annually recognizes exceptional individuals across the business events industry and their significant contributions to the industry. This year\, we will be introducing the recognition of teams in several of our Professional Excellence Awards categories. \nFor more information on the Visionary Awards\, please click here. URL:https://www.pcma.org/event/visionary-awards/ LOCATION:Walter E Washington Convention Center\, 801 Allen Y. Lew Place NW\, Washington\, DC\, DC\, 20001\, United States CATEGORIES:• Networking,Featured,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2023/09/1500x500-va26-web.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20260506 DTEND;VALUE=DATE:20260507 DTSTAMP:20260407T070055 CREATED:20230929T142338Z LAST-MODIFIED:20260317T101917Z UID:193871-1778025600-1778111999@www.pcma.org SUMMARY:Living in Color DESCRIPTION:Join your peers for the PCMA Foundation Fashion Show: Living in Color! \nStep into the bold world of fashion for an evening of runway excitement\, creativity\, and unforgettable moments — all in support of the PCMA Foundation. Connect with industry leaders and fashion enthusiasts while making a meaningful impact. \nFor more information\, click here. URL:https://www.pcma.org/event/living-in-color/ LOCATION:Walter E Washington Convention Center\, 801 Allen Y. Lew Place NW\, Washington\, DC\, DC\, 20001\, United States CATEGORIES:• Networking,Industry Calendar,PCMA Events,PCMA Foundation ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2023/09/fashion-show-2026-1500x500-1.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20260503 DTEND;VALUE=DATE:20260506 DTSTAMP:20260407T070055 CREATED:20250718T194823Z LAST-MODIFIED:20251218T210407Z UID:239655-1777766400-1778025599@www.pcma.org SUMMARY:Convening LATAM 2026 DESCRIPTION:PCMA CONVENING LATAM es una plataforma única en Latinoamérica que impulsa el crecimiento y la innovación a través de una experiencia transformadora\, que fusiona la visión global de PCMA con la creatividad y pasión latina de los profesionales en la industria de eventos\, para construir una perspectiva única\, verdaderamente centrada en los desafíos de la región. \nSumérgete en un ambiente inspirador rodeado de profesionales apasionados que comparten tus mismos retos y objetivos\, expande tu red de contactos de manera multidireccional\, construye nuevas conexiones de alto valor en distintos sectores emergentes y no emergentes en América Latina\, potencializa el desarrollo económico y la transferencia de conocimiento. \n\n \n \n\n\n \n \n\n \n \n \n ENGLISH TRANSLATION: \nPCMA CONVENING LATAM is a unique platform in Latin America that drives growth and innovation through a transformative experience\, combining PCMA’s global vision with the creativity and passion of Latin event industry professionals to build a unique perspective\, truly focused on the challenges of the region. \nImmerse yourself in an inspiring environment surrounded by passionate professionals who share your challenges and goals\, expand your network in a multi-directional way\, build new high-value connections in different emerging and non-emerging sectors in Latin America and boost economic development and knowledge transfer. \n\n \n \n\n\n \n \n\n \n \n \n \n\n ¿Quieres conocer más de Convening LATAM 2026? Déjanos tus datos y te estaremos contactando. // Do you want to know more about Convening LATAM 2026? Share with us your contact information and we will be in touch. \n\n\n\n \n Nombre (Name)*\n \n \n \n Nombre\n \n \n \n \n Apellido\n \n \n Correo electrónico (Email)*\n \n Organización (Organization)*Posición laboral (Title)*País (Country)*CountryAfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos IslandsColombiaComorosCongo\, Democratic Republic of theCongo\, Republic of theCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Swaziland)EthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard and McDonald IslandsHoly SeeHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacauMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestine\, State ofPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint MartinSaint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth GeorgiaSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan Mayen IslandsSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUS Minor Outlying IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuelaVietnamVirgin Islands\, BritishVirgin Islands\, U.S.Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland Islands¿Cómo te interesa participar? (How would you like to participate?)\n \n Asistente (Participant)\n \n \n Expositor (Exhibitor)\n \n \n Patrocinador (Sponsor)\n \n \n Programa educativo (Educatio Programme)\n \n \n Otro (Other)\n Por favor especifica (Please specify)Acepto recibir invitaciones a eventos especiales\, descuentos en productos\, noticias y tendencias de la industria.\n \n Acepto\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n [vc_raw_html]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[/vc_raw_html] URL:https://www.pcma.org/event/2026-convening-latam/ LOCATION:Quito\, Equador\, Quito\, Ecuador CATEGORIES:Featured,Industry Calendar,LATAM (Latin America),PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/07/Banner-Spanish-1500x500-1.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20260412 DTEND;VALUE=DATE:20260415 DTSTAMP:20260407T070055 CREATED:20250813T065259Z LAST-MODIFIED:20251010T034505Z UID:240929-1775952000-1776211199@www.pcma.org SUMMARY:Convening APAC 2026 DESCRIPTION:PCMA APAC has officially confirmed that the Convening APAC 2026 (formerly The Business of Events) conference will take place from 12-14 April\, 2026\, at Marina Bay Sands in Singapore. \nAbout Convening APAC \nConvening APAC is where multi-generational senior business event leaders and next generation professionals converge. Together\, they shape the future of our industry and profession. Designed for corporate event marketing professionals\, association meeting professionals\, event owners\, event managers\, and business events leaders\, this PCMA Asia Pacific flagship event brings together a trusted community from across the region. \nConvening APAC delivers a signature mix of bold ideas and practical solutions. Gain insights and inspiration from beyond the industry. Explore strategies to tackle today’s challenges. Uncover future-focused perspectives on regional trends and opportunities. It’s about sparking conversations\, changing old ways\, and co-creating impactful outcomes. \nConvening APAC empowers individuals and teams with knowledge\, skills\, and a like-minded community. This helps them thrive in times of constant change. With fresh faces\, multi-generational perspectives\, and bold thinking\, Convening APAC ignites innovation\, drives growth\, and amplifies the collective power of the PCMA community — leading minds; leading change. \n \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Panellists & Moderator\n \n\n\n \n \n \n \n Kim Hyde (Panellist)Patricia Cheong (Panellist)Dr. Oliver Lock (Panellist)Florence Chua (Moderator)\n \n \n \n \n Kim Hyde \nConferences and Events Professional\, CPA Australia \n\n\n \n \n \n\n Kim Hyde is the Product Development Executive – Conferences at CPA Australia\, where she curates content for major events including CPA Week and CPA Congress. With over 20 years of experience in Conferences\, Events\, and Marketing\, Kim has worked across diverse industries including major sporting events\, FMCG\, and not-for-profit member-based associations. Her expertise has contributed to events reaching global audiences\, with her largest project engaging 700 million people worldwide. At CPA Australia\, Kim continues to leverage her extensive background to deliver impactful content for accounting and finance professionals worldwide. \nCheck out Kim’s LinkedIn. \n\n\n Event Details \nDate: Tue\, 27 August 2024\nTime: 9:30am SGT | 10:30am KST | 11:30am AEST \nPlatform: Zoom Webinar \n\n\n Patricia Cheong \nEvent Director\, Informa \n\n\n \n \n \n\n Patricia Cheong\, DES\, CASE\, is a distinguished Business Events Strategist at ATxSG\, Informa\, with a well-earned reputation for pioneering innovative strategies within the MICE (Meetings\, Incentives\, Conferences\, and Exhibitions) industry. With her extensive expertise and forward-thinking approach\, Patricia has consistently driven impactful and successful events\, elevating brand experiences and fostering meaningful connections among industry professionals. Her leadership and dedication to excellence have positioned her as a thought leader in the business events landscape\, making her a sought-after strategist for transformative and results-driven event solutions. \nCheck out Patricia’s Linkedin.  \n\n\n Dr. Oliver Lock \nAI Studio Director\, Deloitte \n\n\n \n \n \n\n Dr. Oliver Lock is AI Studio Director at Deloitte\, specialising in generative AI and spatial data science. With a focus on developing innovative AI products\, he leads projects that transform service delivery across sectors in Deloitte Australia. As well as his current role\, Dr. Lock has extensive experience in urban planning\, transport systems\, and digital analytics\, having worked with major cities worldwide. He holds a PhD in Spatial Data Science from UNSW and a Master of Research from University College London. \nCheck out Dr. Oliver’s LinkedIn. \n\n\n Florence Chua \nManaging Director\, PCMA APAC \n\n\n \n \n \n\n Florence is an accomplished business leader with a passion for exploring new cultures\, cuisines\, and knowledge. She believes that traveling and learning are essential for personal growth and professional success. Florence has worked across various industries\, including media\, events\, management and consulting\, where she has developed a strong acumen for business thinking\, problem-solving\, and relationship-building. Florence is focused on reflective thinking and meaningful connections. She strives to deliver excellence in everything she does and believes that positivity and authenticity are essential for building trust and fostering long-term relationships. \nCheck out Flo’s Linkedin.  \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n \n\n\n \n \n\n \n \n \n \n \n \n[vc_btn title=”Keep Me Posted” style=”custom” custom_background=”#ef643d” custom_text=”#ffffff” shape=”round” size=”lg” align=”center” link=”url:https%3A%2F%2Fwww.pcma.org%2Fapac%2Fthebusinessofevents2024-apac-keep-me-posted%2F”]\n *AUD rates are indicative pricing only. Registration will be charged in USD. \n\n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS URL:https://www.pcma.org/event/convening-apac-2026/ CATEGORIES:APAC (Asia Pacific),Featured,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/08/16.9-capac26.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260407T120000 DTEND;TZID=America/Chicago:20260407T130000 DTSTAMP:20260407T070056 CREATED:20260325T123020Z LAST-MODIFIED:20260331T124511Z UID:250899-1775563200-1775566800@www.pcma.org SUMMARY:Cracking the Instagram Algorithm: Maximize Your Event Reach DESCRIPTION:As Instagram continues to evolve\, reaching your target audience can feel like hitting a moving target. In this session\, Freeman Social Media Manager Hayden Ferrari will unveil the latest insights into the ever-changing Instagram algorithm and share actionable strategies to amplify your event’s visibility. Whether your team is large or small\, discover practical tips to boost engagement\, attract attendees\, and make your event impossible to miss. Walk away with tools that turn Instagram from a challenge into your most powerful marketing ally. \n  \nSpeaker \nHayden Ferrari\, Social Media Manager\, Freeman URL:https://www.pcma.org/event/cracking-the-instagram-algorithm-maximize-your-event-reach/ LOCATION:Virtual CATEGORIES:• Education,• Gulf States,Chapters,Industry Calendar ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/03/April-7-PCMA-Virtual-Program-4w5nEI.png ORGANIZER;CN="PCMA%20Gulf%20States%20Chapter":MAILTO:gulfstates@pcma.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260326T120000 DTEND;TZID=America/Chicago:20260326T130000 DTSTAMP:20260407T070056 CREATED:20260308T101514Z LAST-MODIFIED:20260326T123015Z UID:250342-1774526400-1774530000@www.pcma.org SUMMARY:Behind the BEO: Plot Twists & Pivot Points DESCRIPTION:Behind the BEO: Plot Twists & Pivot Points \nNo matter how perfectly you plan\, the event world always throws a curveball. A last minute venue change. A speaker cancellation. A client request that makes you say … what the … \nIn this fast-paced\, interactive hot-seat session\, we’re digging behind the BEO and into the real stories behind the scenes. Bring your toughest challenges\, trickiest client moments\, and “how would you handle this?” scenarios. Our panel of seasoned event pros will tackle them live—sharing candid advice\, creative pivots\, and hard-earned lessons from the field. \nYou can submit your question in advance during registration or throw it into the mix during the session. Nothing is off limits. \nExpect real talk\, practical solutions\, and plenty of “been there” moments with peers who truly get it. Come for the plot twists. Leave with your next pivot! \nSee you on Thursday 03/26 at 12:00pm CT! Join here URL:https://www.pcma.org/event/beyond-the-beo-plot-twists-pivot-points/ LOCATION:Virtual CATEGORIES:• Education,• Gulf States,Chapters,Industry Calendar ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/03/Behind-the-BEO-1-Jbl21A.png ORGANIZER;CN="PCMA%20Gulf%20States%20Chapter":MAILTO:gulfstates@pcma.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20260111T090000 DTEND;TZID=America/New_York:20260114T130000 DTSTAMP:20260407T070056 CREATED:20250128T221210Z LAST-MODIFIED:20251119T144137Z UID:221129-1768122000-1768395600@www.pcma.org SUMMARY:2026 Convening Leaders DESCRIPTION:Join us Jan. 11–14\, 2026\, when PCMA Convening Leaders brings its flagship education and networking event to Philadelphia. Hosted by Philadelphia Convention and Visitors Bureau (PHLCVB)\, CL26 will be held at the Pennsylvania Convention Center. \nDiscover why thousands of business events professionals and community leaders from around the world come to Convening Leaders every year to explore\, through leading-edge education\, research\, and networking\, how business events generate economic and social legacies for businesses and communities. URL:https://www.pcma.org/event/2026-convening-leaders/ LOCATION:Pennsylvania Convention Center\, 1101 Arch Street\, Philadelphia\, PA\, 19107\, United States CATEGORIES:Featured,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/01/pcma_CL26_1500x500.png GEO:39.9539323;-75.1588768 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Pennsylvania Convention Center 1101 Arch Street Philadelphia PA 19107 United States;X-APPLE-RADIUS=500;X-TITLE=1101 Arch Street:geo:-75.1588768,39.9539323 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251203T170000 DTEND;TZID=America/Chicago:20251203T200000 DTSTAMP:20260407T070056 CREATED:20251015T114649Z LAST-MODIFIED:20251203T163745Z UID:243926-1764781200-1764792000@www.pcma.org SUMMARY:Jingle & Mingle DESCRIPTION:🎄✨ Jingle Mingle 2025: The Holiday Event You Do Not Want to Miss! ✨🎄\nPresented in partnership with IAEE \nThe holiday season is calling… and we’re answering with the biggest\, brightest\, most buzz-worthy celebration of the year! Join us for the annual PCMA Gulf States Chapter Jingle Mingle — a night where our community comes together to toast the year\, make new connections\, and kick off the festive season in true event-pro style. \nAnd this year\, we’re taking things up a notch. \n\nDate: Wednesday\, December 3\, 2025\nTime: 5:00–8:00 PM\nLocation: The Limestone Rooftop Bar at The Cambridge Hotel\, 68 East Avenue  Austin (a stunning skyline backdrop for an unforgettable night)\n\n\n🎁 What Your Ticket Includes\nYour registration gets you everything you need for a perfect holiday evening: \n\nTwo Beverage Tickets\nOne Door Prize Ticket (we’ve got some very good surprises in store)\nHeavy Hors d’oeuvres\nLive Music\nComplimentary Valet Parking… all wrapped up in a gorgeous rooftop setting.\n\n🎟️ Registration\n\n$55 per person\n$65 starting November 12\, 2025Save your spot early — this event always fills up.\n\n\n\n\n\n\n\n\n\n\n\n\n\nWhy You Should Be There\nBecause this is more than a holiday party — it’s the end-of-year tradition for the Gulf States event community. It’s where new friendships spark\, old colleagues reconnect\, and the best conversations of the season happen. Add a rooftop view\, craft bites\, live music\, and a little holiday magic… and you’ve got a must-attend night on your hands. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\nSponsorship Opportunities\n\n\n\n\n\n\n\n\n\n\n\nJingle Mingle is where the Gulf States industry gathers to celebrate the year\, reconnect\, and kick off the holiday season in style—and your brand can be right at the center of it all. Sponsorship puts you directly in front of influential planners and partners in a fun\, relaxed setting where real relationships are built. From branding moments to meaningful face time\, it’s an easy yes for anyone looking to boost visibility before year-end.\n\nContact Sean Foley or Mary Wilson to discuss sponsorships and/or to donate door prizes!\n\n\nTINSEL SPONSORS: $1\,000 \n\n\nGo big\, be bold\, and own the holiday spotlight. As a Tinsel Sponsor\, you’re not just supporting the event—you’re stepping into a premier visibility moment with speaking time\, premium perks\, and a private reception that puts your brand front and center. \nIncludes: \n\nFour Event Tickets\nEight Drink Tickets\nSpeaking Time\nPrivate Reception (30 Min.)\nComplimentary Valet Parking\nCompany Logo on Signage\nName on Thank You Email\nVerbal Recognition at Event\nSocial Media Exposure\n\n\n\n\n\n\n\n\n\n\n\nMISTLETOE SPONSORS: $500 \n\n\nPerfect for brands who want meaningful visibility without the full glitz\, the Mistletoe Sponsor level delivers standout exposure\, valuable perks\, and festive recognition throughout the night—all at a jolly-friendly price point. \nIncludes: \n\nTwo Event Tickets\nFour Drink Tickets\nComplimentary Valet Parking\nCompany Logo on Signage\nName on Thank You Email\nVerbal Recognition at Event\nSocial Media Exposure\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nDoor Prizes\n\n\n\n\n\n\n\n\n\n\n\n\nExcitement is building for this year’s Jingle & Mingle Holiday Party\, and we’d love your help making it extra special! We’re seeking both event sponsorships and door prize donations. If you’d like to spread some cheer\, please contact Sean Foley or Mary Wilson to discuss sponsorships and/or to donate door prizes! \nOur GRAND PRIZE has been donated by: \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nDetails on the Sponsor page URL:https://www.pcma.org/event/243926/ LOCATION:Cambria Austin\, 68 East Avenue\, Austin\, Texas\, 78701\, United States CATEGORIES:• Gulf States ATTACH;FMTTYPE=image/jpeg:https://www.pcma.org/wp-content/uploads/2025/12/Gulf-States-2-Vu8rNP.jpg ORGANIZER;CN="PCMA%20Gulf%20States%20Chapter":MAILTO:gulfstates@pcma.org END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20251113 DTEND;VALUE=DATE:20251114 DTSTAMP:20260407T070056 CREATED:20250815T220011Z LAST-MODIFIED:20251113T130052Z UID:241132-1762992000-1763078399@www.pcma.org SUMMARY:PCMA Southeast Annual Meeting DESCRIPTION:Mark your calendars for the PCMA Southeast Annual Meeting on Thursday\, November 13\, 2025\, in Atlanta\, GA! \nJoin us for an event of celebration\, connection\, and reflection as we honor the achievements of our chapter and the vibrant community that makes it all possible. This special occasion will include opportunities to network with industry peers\, celebrate chapter recognitions\, and hear from a inspiring guest speakers. \nSpace is limited! Register today to save your spot! Stay tuned for more details about the event schedule and speakers. Let’s come together to celebrate another year of resilience\, growth\, and success—don’t miss it! \n  \nEvent Details:\nDate: Thursday\, November 13\, 2025\nTime: 10:00 am – 4:00 pm\nLocation: Gas South District Convention Center\n6400 Sugarloaf Parkway\, Duluth\, GA 30097 \n  \nREGISTER HERE\nSee Who’s Attending\n  \nPricing: \nEarly Bird Pricing (Members Only – Through 10/15):\n$99.00\nGeneral Admission\n(Members After Early Bird deadline & All Non-Members):\n$129.00 \nSpace is limited! Register today to save your spot! Stay tuned for more details about the venue\, event schedule\, and speakers. Let’s come together to celebrate another year of resilience\, growth\, and success—don’t miss it! \n_______________________ \n\nBook Your Group Rate! \nMake your Annual Meeting experience a Staycation\, or take advantage of a special group rate and travel to Atlanta for the meeting. The Westin Atlanta Gwinnett is offering a special group rate of $99 per night plus tax through Monday\, November 3. \nBOOK NOW\n_______________________ \nSchedule \nWednesday\, November 12\, 2025 \n6:00 pm – Reception at Overstory Rooftop Bar at The Westin Gwinnett \nThursday\, November 13\, 2025 \n9:00 – 9:45 am – Registration at Gas South District Convention Center\n10:00 am – 4:00 pm – Annual Meeting\n10:50 – 11:50 am – “What is Happening in the AV Industry and How to Negotiate Good Outcomes” – Les Goldberg\, Founder LMG\n12:00 – 1:00 pm – Lunch\n1:05 – 2:05 pm – “Trends in Live Events” Panel Discussion – Dave Sukula\, Gas South; Anne Chen\, Visit Gwinnett; Vagn Nielson\, Proof of the Pudding; moderated by Tonisha Landry\, PCMASE President\n2:05 – 2:55 pm – Coffee/Snack Break and Networking\n2:55 – 3:55 pm – “The F-word…Feedback” – Ama Agyapong\, Principal Strategist Inclusion Enterprises \nFriday\, November 14\, 2025 \n\n9:00 am – 5:30 pm – Post-FAM Experience \n\nParking \n** Parking will be complimentary as a courtesy of Gas South District. Park in Deck 1 – Level P3 is Convention Center access.  \n_______________________ \n  \nPCMA SE x Make-A-Wish Georgia: Help Us Celebrate Lavender’s Wish! \nJoin us in spreading a little magic!  We’re partnering with Make-A-Wish Georgia to celebrate Lavender\, a creative 13-year-old who loves art\, music\, and her four cats. View Lavender’s Wish Bio. \nLavender’s wish to sail on the Disney Very Merry Time Cruise is coming true this December — and you can help make her send-off extra special! \nHow to Participate: \n\nChoose a gift from Lavender’s Amazon Wish List\nShip items directly to Kristin with Make-A-Wish Georgia OR to yourself to bring to the event on November 13th.\nJoin us on-site as we create a Cheer Board filled with notes and encouragement for Lavender!\n\nLet’s come together to make this wish celebration truly unforgettable for Lavender and her family. \n_______________________ \n  \nWelcome Reception \nDate: Wednesday\, November 12\, 2025\nTime: 6:00 pm \nConnect with PCMA Southeast and our sponsors The Westin Atlanta Gwinnett and Explore Gwinnett at a special Welcome Reception on Wednesday\, November 12th\, at 6:00pm. \n_______________________ \n  \nPost-FAM Experience\n\nInterested in exploring Gas South District for your own event? \nExplore Gwinnett is offering a Post-fam for meeting planners on Friday\, November 14th! Your overnight stay on Thursday\, November 13th\, will be covered\, and an exciting schedule of activities to come. \n  \nContact Emily Grgetic to get registered for the Post-FAM:\nEmily Grgetic \nSales Coordinator\nDirect: 770-814-6055\nemily@exploregwinnett.org \n  \nUpdated Itinerary: Exclusive Meeting Planner FAM\n  \nThursday\, November 13 \n4:45 PM – Meet in the lobby at Westin Atlanta Gwinnett\n5:00 PM – Site Visit: Gas South District\n5:45 PM – VIP Reception sponsored by Proof of the Pudding\n6:45 PM – Return to the Westin \nFriday\, November 14 \n9:30 AM – Site Visit: Westin Atlanta Gwinnett\n10:15 AM – Site Visit: Embassy Suites by Hilton Atlanta NE Gwinnett Sugarloaf\n11:00 AM – Medieval Times – VIP Behind-the-Scenes Tour\n12:00 PM – Dave & Buster’s – Lunch & Fun\n2:00 PM – Site Visit: Crowne Plaza Atlanta NE – Norcross\n2:45 PM – Site Visit: Hilton Atlanta NE – Peachtree Corners\n3:30 PM – Politan Row at The Forum – Gwinn & Tonic Happy Hour Reception\n5:30 PM – Shuttle returns to the Westin \nContact Emily Grgetic to Register for the Post-FAM\n  \n_______________________ \nMeet Our Speakers \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAma  Agyapong\nCEO\, Inclusion Enterprises \nAma is a Speaker\, Master Facilitator\, certified EEOC investigator\, and talented senior-level consultant with 15 years of progressive leadership experience in human resources\, strategic planning\, program development \, and employee engagement . With an MBA in Global Management \, her mission is to help organizations build inclusive\, feedback- driven workplace cultures where people and performance thrive. \nAma has shared her knowledge with organizations like the Society for Human Resource Management (SHRM)\, the National Legal Aid Defender Association (NLADA)\, The Institute of Internal Auditors – National & Mexico (IIA & IMAI)\, Florida Festivals and Events Association (FFEA)\, and numerous corporations\, nonprofits\, and universities.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nLes Goldberg\nFounder & CEO/President\, LMG \nLes Goldberg founded LMG in 1984 at just 17\, turning a $5\,000 loan and a passion for technology into a global company delivering full-service solutions for live events\, tours\, and systems integration. Today\, he serves as CEO of Entertainment Technology Partners\, guiding a family of brands that support live events worldwide. An entrepreneur\, author\, and advocate for innovation in the event industry\, Les remains dedicated to advancing best practices and inspiring the next generation of leaders.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  \n_______________________ \n\nThank You to Our Generous Sponsors! \n \n \n  \n  \nAV Sponsor \n \nSpeaker Sponsor URL:https://www.pcma.org/event/pcma-southeast-annual-meeting/ LOCATION:Gas South District\, 6400 Sugarloaf Pkwy\, Duluth\, GA\, 30097 CATEGORIES:• Southeast ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/08/PCMASE-Annual-Meeting-600-x-600-px-1-HxdE71.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251112T151500 DTEND;TZID=America/Chicago:20251112T170000 DTSTAMP:20260407T070056 CREATED:20250815T134510Z LAST-MODIFIED:20251030T141013Z UID:241017-1762960500-1762966800@www.pcma.org SUMMARY:PCMA Foundation Fashion Show Chicago DESCRIPTION:Get ready for an afternoon that bursts with creativity and style—Living in Color!  The PCMA Foundation’s highly anticipated Chicago Fashion Show on November 12\, 2025\, at the iconic Aon Ballroom at Navy Pier. \nJoin industry leaders\, influencers\, and fashion enthusiasts for an unforgettable afternoon of runway magic\, exclusive looks\, and inspiring moments. \nFor more information\, click here. URL:https://www.pcma.org/event/pcma-foundation-fashion-show-chicago/ LOCATION:Aon Ballroom\, Navy Pier\, 840 E Grand Ave\, Chicago\, IL\, 60611\, United States CATEGORIES:• Networking,Featured,Industry Calendar,PCMA Events,PCMA Foundation ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/08/Fashion-Show-Chicago-2025-1500x500-1.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20251014 DTEND;VALUE=DATE:20251017 DTSTAMP:20260407T070056 CREATED:20241115T131914Z LAST-MODIFIED:20250902T085044Z UID:217738-1760400000-1760659199@www.pcma.org SUMMARY:Convening EMEA 2025 DESCRIPTION:Convening EMEA is PCMA EMEA’s annual flagship event bringing together the global business events industry for an immersive 3-day programme in Europe. \nThe event attracts 600+ business event leaders from over 40 countries to challenge each other and develop ways to move forward together. It is the platform to share knowledge\, make meaningful connections\, learn\, do business\, be inspired and to grow as an individuals\, teams and organisations. \nThis is your opportunity to contribute to building a stronger future for the business events industry\, join us in Rotterdam in October 2025 as our journey continues. \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”FIND OUT MORE” style=”outline” color=”sky” align=”center” link=”url:https%3A%2F%2Fconveningemea.org%2Fattend%2F|title:FIND%20OUT%20MORE|target:_blank”] URL:https://www.pcma.org/event/convening-emea-2025/ LOCATION:Postillion Hotel & Convention Centre WTC\, Beursplein 37\, Meent 110\, Rotterdam\, 3011 AA\, Netherlands CATEGORIES:• Sustainability,EMEA (Europe, Middle East & Africa),Featured,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/01/CEMEA25-web-2400x800-1.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20251006 DTEND;VALUE=DATE:20251010 DTSTAMP:20260407T070056 CREATED:20250910T202131Z LAST-MODIFIED:20251002T201833Z UID:241862-1759708800-1760054399@www.pcma.org SUMMARY:IMEX 2025 DESCRIPTION:IMEX America kicks off with a full day of education at Smart Monday on October 6\, 2025. PCMA will be at booth F441 from 9:30am-5:30pm from Tuesday\, October 7\, through Thursday\, October 9\, 2025.   \n\n[vc_btn title=”Schedule an appointment with our team” style=”outline-custom” outline_custom_color=”#54a0df” outline_custom_hover_background=”#54a0df” outline_custom_hover_text=”#ffffff” shape=”round” align=”center” i_align=”right” i_icon_fontawesome=”” add_icon=”true” link=”url:https%3A%2F%2Fimexamerica.com%2Fnewfront%2Fprofile%2Fdashboard|target:_blank|rel:nofollow”]\n Keep reading for more information on our education and networking opportunities during IMEX America and check back regularly for updates! \n\n\n \n \n \n \n \n \n\n\n \n \n\n \n \n \n \n \n \n \n\n Smart Monday Education by PCMA\n\n\n Add our workshops and panels to your IMEX schedule!  \n\n\n Spark AI Workshop 1: Event Planning & Logistics\nSmart Planning with Spark: Streamlining Event Logistics\n9:30am – 10:30am | Paula Rowntree   \nBehind every successful event is a mountain of planning\, coordination\, and detail. In this hands-on session\, you’ll learn how to use Spark and its more than 100 modules and tasks to simplify logistics and stay ahead of deadlines. From building supplier RFPs and managing run sheets to shaping venue briefs and balancing budgets\, Spark transforms time-consuming admin into quick\, accurate outputs. You’ll walk away with practical workflows designed for real event challenges—so you can focus less on manual tasks and more on delivering exceptional experiences.    \n\n\n \n \n \n \n\n Spark AI Workshop 2: Data Analysis & Marketing\nUnlocking Insights & Amplifying Impact with Spark\n10:45am-11:45am | Paula Rowntree \nEvent professionals know that data and marketing both demand time\, attention\, and clarity. In this session\, you’ll see how Spark’s Data Analysis tools cut through the noise—summarising surveys\, highlighting trends\, and evaluating feedback in seconds. We’ll then shift gears to explore Spark’s Marketing modules\, where you can instantly repurpose content into campaigns\, build audience-specific messaging\, and create posts\, press releases\, and sponsorship proposals at speed. Together\, these tools demonstrate how Spark’s more than 100 modules and tasks can give you sharper insights and stronger outreach without the manual workload. \n\n\n \n \n \n \n\n From Event Execution to Strategic Leadership: Mastering Data-Driven Communication for Event Professionals\n12:00pm-1:00pm | Anthony Vade | Co-Founder\, Strategy Table Pathways Inc. & PCMA Institute Faculty  \nIn today’s competitive business landscape\, event professionals must evolve beyond logistical coordination to become strategic partners who drive measurable organizational impact. This comprehensive session is designed to transform how event professionals communicate their value\, align with business objectives\, and influence key stakeholders through compelling\, data-driven narratives.  \nLearning Outcomes\nBy the end of this session\, participants will be able to:  \n\nReframe Their Professional Identity: Transition from tactical event coordinators to strategic business partners who understand and contribute to organizational goals \nMaster Data-Driven Storytelling: Develop compelling narratives that translate event metrics into business impact stories that resonate with C-suite executives \nImplement Strategic Analytics: Leverage technology and analytics tools to track\, measure\, and report on event performance in ways that matter to senior leadership \nDeliver Executive-Ready Presentations: Craft and confidently present business-driven event proposals that secure buy-in and resources from executive stakeholders \n\n\n\n \n \n \n \n\n From Order-Taker to Strategic Partner: The C-Suite Mindset Every Event Professional Needs\n2:30pm-3:30pm | Tammy Moore\, CMM\, CMP | VP Learning & Professional Development | PCMA Institute  \nTired of being brought in at the last minute to execute someone else’s vision? Ready to earn your seat at the strategy table? This interactive session transforms how you approach your role by teaching you to think like the C-suite about the impact of events on business success.  \nUsing real business frameworks and practical exercises\, you’ll learn to decode what leadership truly cares about and translate your event expertise into executive-level conversations. Master the strategic thinking that separates order-takers from indispensable partners who drive measurable business results.  \nThis session is designed for ambitious event professionals who want to elevate their influence and become trusted advisors within their organizations.  \nLearning Outcomes\nBy the end of this session\, you will be able to:  \n\nApply business thinking frameworks to evaluate and communicate event ROI in terms of leadership values \nPosition events strategically as drivers of key business objectives rather than standalone activities \nIdentify value creation opportunities within your current role to increase organizational impact \nDevelop proactive partnership strategies that transform you from a reactive executor to a trusted business advisor \n\n\n\n \n \n \n \n\n Bridging the Design Gap: Aligning Business Objectives with Human Experience\n3:45pm-4:30pm | Devon Montgomery Pasha | DMP Creative & PCMA Institute Faculty \nMany events fail because there’s a gap between what organizations want to achieve and what participants actually experience. This session explores how to bridge that gap using event design thinking. Participants will learn how to align business objectives with participant needs\, creating experiences that deliver measurable impact and lasting value.  \nLearning Outcomes\nBy the end of this session\, you will be able to:  \n\nIdentify the most common gaps between business goals and event delivery. \nApply design thinking to close those gaps with practical tools. \nLearn how to measure success in terms that matter to both business leaders and participants. \n\n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n\n PCMA Institute Education Sessions at the PCMA Booth (F441)\n\n\n Tuesday\, October 7 \n Are you a P.A.R.T.N.E.R. to Leadership?\n10:00am-10:30 am | Tammy Moore  \nBack by popular demand\, this session explores the P.A.R.T.N.E.R. Framework – your roadmap from service provider to strategic partner. With 48% of companies experiencing C-suite changes last year\, event professionals must elevate their approach to remain indispensable.  \nLearn the seven elements: Position yourself as a trusted resource\, Actively listen\, Recommend strategic solutions\, Transparently communicate\, Navigate challenges proactively\, Evaluate and demonstrate impact\, and Refine your approach. Through self-assessment and practical application\, you’ll identify development areas and create an action plan to strengthen leadership partnerships.  \nLearning Objectives:  \n\nApply the P.A.R.T.N.E.R. Framework to current relationships \nIdentify personal development priorities \nCreate actionable steps for strategic partnership building \n\n\n\n \n \n \n \n\n Behind the RFP: Building Better AV Partnerships for Modern Events\n10:45am-11:15 am | Bill Mott  \nThe AV RFP process can make or break your event. With evolving technology\, hybrid formats\, and venue complexities\, it’s essential to ask the right questions\, evaluate the right metrics\, and choose the right partner.  \nJoin Bill Mott with Pinnacle Live for a practical\, future-focused session on creating smarter AV RFPs. Learn how to budget\, navigate in-house AV\, and avoid common pitfalls so you can align with the right vendor and deliver exceptional experiences.  \nKey Takeaways:  \n\nStructure AV RFPs that reflect your event’s vision\, from creative to production. \nEvaluate proposals using clear\, measurable criteria. \nUnderstand pricing trends and find cost-saving opportunities. \nWork effectively with in-house AV without sacrificing quality. \nExplore emerging AV technologies to shape your next RFP \n\n\n\n \n \n \n \n\n Say Less\, Connect More: Simple Communication That Influences Action \n11:30 am-12:00 pm | Sherron Washington\n \nYour words have power—but your time is limited. Whether you’re pitching a venue\, engaging a client\, or welcoming a crowd\, you’ve got seconds to spark connection and build trust. This high-energy micro-session teaches you how to make your communication sharper\, smarter\, and more human. Walk away with real-world strategies to get people to listen\, feel\, and act—fast.   \nWalk away with:   \n\nThe 7-Second Impact: Make your first words count (and ditch the fluff) \nThe One-Sentence Rule: How to clearly communicate your brand or value in under 12 words  \nMicro-Messaging Makeovers: Upgrade everyday phrases that sound generic or scripted \n\n\n\n \n \n \n \n\n Spark Presentation\n12:00pm – 12:30pm | Anca Platon Trifan\n \nBeyond the Demo: Spark in Real Life\nSpark is built for event professionals—but how do you actually make it work in real planning scenarios? With 20+ years in event technology and as host of the Events: Demystified podcast\, Anca Platon Trifan will show you how to move beyond the demo and apply Spark where it matters most. In this 25-minute PCMA Main Stage session\, you’ll explore practical ways to use Spark to streamline planning\, repurpose event content into new formats\, and uncover insights that drive better decisions. Expect clear examples\, candid strategies\, and a no-nonsense look at how Spark can become part of your everyday workflow. \n\n\n \n \n \n \n\n Wow to How: Turning 2026 Event Tech Trends into Strategy\n1:00 pm-1:30 pm | Brian Monahan  \nThe event tech world is overflowing with ways to wow — from immersive LED environments to AI-driven personalization. But audiences are becoming wow-fatigued\, and without a clear strategy\, even the most impressive tools can fall flat. This session explores the top 2026 event tech trends and shows you how to move beyond the novelty\, integrating them with purpose to create meaningful\, lasting impact across the attendee journey.  \n\n\n \n \n \n \n\n 2 Truths and a Lie: AI & Data Privacy \n1:45 pm-2:15 pm | Nick Borelli  \nIn this fun and fast-paced session\, you’ll be challenged to put your knowledge of event technology and data privacy to the test. We’ll present three statements about AI and its role in your events\, but only two of them are true. Your mission\, should you choose to accept it\, is to figure out which one is the lie!  \nStep away from the typical lecture format and lean into a session designed for interaction and critical thinking. We’ll subvert what you might think you know about AI\, data collection\, and consent\, proving that some common assumptions are just plain wrong.  \nYou’ll walk away with:  \n\nActionable insights into how to responsibly collect and manage attendee data using AI. \nClarity on the difference between necessary data collection and privacy-invasive practices. \nConfidence to ask the right questions of your event tech vendors regarding their data handling policies. \n\nAre you ready to separate fact from fiction and become a more informed\, AI-savvy event professional? Join us and find out!  \n\n\n \n \n \n \n\n Inclusive by Design: Turning Metrics into Meaningful Practices\n2:30 pm-3:00 pm | Zoe Moore  \nInclusion can’t live in mission statements alone—it must be measured\, managed\, and made real. This 30-minute session will show how to bridge the gap between aspirational DEI goals and everyday event practices. Learn how to identify the metrics that matter\, translate them into operational strategies\, and design experiences where equity and belonging are not just ideals\, but outcomes. \n\n \n \n\n\n \n \n\n \n \n \n Wednesday\, October 8 \n Beyond the Budget: From Penny Pinching to Amplified Impact\n10:00am-10:30 am | Brian Monahan  \nYour AV budget isn’t just a cost — it’s a catalyst. In this session\, we’ll uncover the most common budget pitfalls and hidden fees\, then show you how to channel every dollar toward engagement\, connection\, and measurable results. Learn how to make smarter technology choices\, align AV spend with event goals\, and transform your budget from a constraint into a tool for amplified impact.  \n\n\n \n \n \n \n\n The Experience Bridge: How to Connect Event Strategy with Audience Energy\n10:45am-11:15 am | Devon Pasha  \nAn event’s design sets the direction\, but it’s the delivery that makes it unforgettable. In this dynamic session\, Certified Event Designer and professional emcee Devon Pasha reveals how to close the gap between planning and live execution so your audience feels every intended moment. Using her SPARK Method as a guide\, Devon will share practical ways to translate strategy into experiences that captivate\, energize\, and create lasting impact. Whether you’re a planner\, producer\, or supplier\, you’ll leave ready to turn your event vision into a living\, breathing experience.  \nThree Valuable\, Actionable Takeaways  \n\nActivate the Design: Transform objectives on paper into moments that inspire and engage in real time. \nHarness Audience Energy: Use simple presence and activation techniques to maintain momentum throughout the event. \nCreate Lasting Resonance: Ensure your event’s message lives beyond closing day with intentional touchpoints. \n\n\n\n \n \n \n \n\n Data Karaoke: Remixing Your Event’s Narrative for Impact\n11:30 am-12:00 pm | Vinnu Deshetty  \nEver felt like your event data was singing the same old tune? It’s time to hit the remix button! In this fun and interactive “Data Karaoke” session\, we’ll take a common event statistic (like “attendance was down 10%”) and collectively re-write its narrative. I’ll show you how to dig deeper than the surface numbers\, explore alternative interpretations\, and craft a compelling story that highlights true impact and learning\, not just raw figures. Get ready to turn your data into a chart-topping hit that resonates with stakeholders and drives meaningful change.  \n\n\n \n \n \n \n\n Spark Presentation\n12:00pm – 12:30pm | Nick Borelli \nUncover Strategic Insights with Spark: From Data to Decisions\nDiscover how Spark can supercharge your event planning process. In this 25-minute demo\, we’ll showcase how Spark AI’s analytical capabilities can enhance logistics\, boost attendee engagement\, and predict industry trends. You’ll get a firsthand look at how this game-changing technology quickly delivers actionable insights\, helping you make data-driven decisions that elevate event experiences and maximize ROI.  \n\n\n \n \n \n \n\n Becoming a Mature Event Organization\n1:00 pm-1:30 pm | Tammy Moore  \nOnly 18% of events teams have achieved “leading” status as strategic partners fully integrated into their organizations. With 82% of teams still developing toward best-in-class performance\, this session provides a roadmap for accelerating organizational maturity and establishing competitive advantage.  \nLearning Objectives\nParticipants will:  \n\nAssess their organization’s current maturity level using the four-stage framework (Starting\, Growing\, Maturing\, Leading) \nIdentify the most critical capability gaps preventing advancement to the next maturity stage \nApply the six strategic principles that distinguish leading organizations from their peers \nDevelop an action plan addressing their organization’s specific maturity challenges \n\n\n\n \n \n \n \n\n What’s Your Risk Personality?\n1:45 pm-2:15 pm | Tammy Moore  \nDiscover how your natural risk tendencies shape your approach to event planning and crisis management. This interactive session helps teams understand their collective risk strengths and blind spots while building more effective crisis response strategies.  \nLearning Objectives  \nBy the end of this session\, participants will be able to:  \n\nIdentify their primary risk personality type and how it influences their decision-making \nRecognize the strengths and challenges of different risk approaches within their team \nLeverage diverse risk personalities to create more comprehensive event planning strategies \nApply risk personality insights to improve team collaboration during high-pressure situations \n\n\n\n \n \n \n \n\n AI 201: Beyond Prompting: Building Simple Agents for Big Tasks\n2:30 pm-3:00 pm | Nick Borelli  \nYou’ve mastered the basics of prompting. Now\, it’s time to build a truly smart and efficient team. This session moves beyond one-off conversations with AI generalists and shows you how to create your own specialized AI agents. Learn to leverage powerful tools like Gemini Gems and ChatGPT’s GPTs to give yourself access to experts on demand\, transforming your AI from an intern into a highly-trained team member. \nWe will demonstrate how to build custom agents that:  \n\nRemember Your Brand Voice: Generate on-brand content with a single\, simple prompt. \nAutomate Complex Workflows: Go from a single task to a multi-step process with a specialist you build yourself. \nScale Your Team: Create a team of virtual specialists for everything from event marketing to venue sourcing\, all without writing a line of code. \n\nThis is your chance to stop prompting and start building. Join us to discover how to tackle your biggest event challenges with your smallest prompts.  \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n\n Spark and DestinAItor Sessions at the PCMA Booth (F441)\n\n\n Tuesday\, October 7\n\n\n\n\n 10:00am-10:30am Spark DemoSpark Your Content Machine: From Event to Assets Discover how Spark AI revolutionizes post-event content creation in this eye-opening demonstration. Watch as we transform raw event material into a suite of polished\, engaging assets in real-time. From social media snippets to comprehensive event recaps\, see how Spark streamlines the content production process\, saving time and resources while maintaining quality. Learn how this cutting-edge tool can help you maximize your event's impact\, extend its reach\, and create a lasting digital footprint. Join us to explore how Spark AI can turbocharge your content strategy and deliver value long after your event concludes. Nick Borelli\n\n\n 11:00am – 11:30amDestinaitor Demo Experience the future of event planning with Destinaitor AI\, a groundbreaking tool that's reshaping how planners and destinations connect. In this demo\, you'll see firsthand how our AI-powered platform streamlines the search process\, delivering tailored results based on real-time\, verified data. Discover how Destinaitor AI saves planners valuable time while helping destinations showcase their unique value\, creating a win-win scenario that's transforming the industry. Cassandra Maurice-Magee\n\n\n 1:00pm-1:30pmSpark DemoUncover Strategic Insights with Spark: From Data to Decisions Discover how Spark can supercharge your event planning process. In this 25-minute demo\, we'll showcase how Spark AI's analytical capabilities can enhance logistics\, boost attendee engagement\, and predict industry trends. You'll get a firsthand look at how this game-changing technology quickly delivers actionable insights\, helping you make data-driven decisions that elevate event experiences and maximize ROI.  Paula Rowntree \n\n\n 2:00pm-2:30pmSpark DemoDesigning AI Wellness that Works: with Human OversightAI can suggest wellness sessions\, breaks\, catering\, and even interactive activities\, but without human oversight\, those suggestions risk missing the mark. In this Spark Labs demo\, Anca Platon Trifan\, CMP\, WMEP and her special guest\, David T Stevens\, PMED a wellness architect himself\, will share from their experience of embedding the 4Ms and #fit4events framework in events how to pair AI-powered tools like the Wellness Session Designer and Activity Curator with human judgment to create wellness that truly supports participants and returns an ROI. Anca Platon Trifan + David T Stevens \n\n\n\n \nWednesday\, October 8\n\n\n\n\n 10:00am-10:30am Spark DemoReimagine Event Planning: AI Driven Ideation Dive into the cutting-edge world of AI-powered event planning with Spark. This eye-opening demo will showcase how Spark's innovative AI technology can supercharge your brainstorming sessions\, turning "been there\, done that" into "wow\, never thought of that!" Watch as we harness the power of machine learning to generate fresh\, out-of-the-box ideas for your next big shindig. From theme concepts to engagement strategies\, you'll see firsthand how Spark can help you knock your events out of the park and leave your attendees buzzing. Chantal Sturk-Nadeau \n\n\n 11:00am – 11:30amDestinaitor Demo Experience the future of event planning with Destinaitor AI\, a groundbreaking tool that's reshaping how planners and destinations connect. In this demo\, you'll see firsthand how our AI-powered platform streamlines the search process\, delivering tailored results based on real time\, verified data. Discover how Destinaitor AI saves planners valuable time while helping destinations showcase their unique value\, creating a win-win scenario that's transforming the industry. Cassandra Maurice-Magee\n\n\n 2:00pm-2:30pmSpark DemoThe Ultimate Content Creator’s Sidekick: Spark in ActionExperience a dynamic demonstration of Spark AI\, an innovative tool transforming content creation. This session showcases how Spark enhances the creative process\, significantly boosting productivity across various content types. From crafting compelling headlines to generating engaging social media posts\, witness Spark's versatility in action. Learn how this AI assistant can help overcome creative challenges\, streamline workflows\, and consistently produce high-quality content. Join us to explore how Spark AI can elevate your content strategy and execution. Nick Borelli\n\n\n\n \nThursday\, October 9\n\n\n\n\n 10:00am-10:30am Destinaitor DemoExperience the future of event planning with Destinaitor AI\, a groundbreaking tool that's reshaping how planners and destinations connect. In this demo\, you'll see firsthand how our AI-powered platform streamlines the search process\, delivering tailored results based on real-time\, verified data. Discover how Destinaitor AI saves planners valuable time while helping destinations showcase their unique value\, creating a win-win scenario that's transforming the industry. Cassandra Maurice-Magee \n\n\n 12:30pm – 1:00pmSpark DemoThe Ultimate Content Creator’s Sidekick: Spark in Action Experience a dynamic demonstration of Spark AI\, an innovative tool transforming content creation. This session showcases how Spark enhances the creative process\, significantly boosting productivity across various content types. From crafting compelling headlines to generating engaging social media posts\, witness Spark's versatility in action. Learn how this AI assistant can help overcome creative challenges\, streamline workflows\, and consistently produce high-quality content. Join us to explore how Spark AI can elevate your content strategy and execution. Nick Borelli\n\n\n 1:30pm-2:00pmDestinaitor DemoExperience the future of event planning with Destinaitor AI\, a groundbreaking tool that's reshaping how planners and destinations connect. In this demo\, you'll see firsthand how our AI-powered platform streamlines the search process\, delivering tailored results based on real-time\, verified data. Discover how Destinaitor AI saves planners valuable time while helping destinations showcase their unique value\, creating a win-win scenario that's transforming the industry. Cassandra Maurice-Magee\n\n\n\n \n\n \n \n\n\n \n \n\n \n \n \n Press Conference\n\n\n Wednesday\, October 8th at 1pm  \nPCMA Delivers Enhanced Education and Technology for Global Business Events Community \nPCMA Board Chair\, Neil Brownlee and Sherrif Karamat\, CAE\, PCMA and CEMA President & CEO will preview two unmatched education offerings with the application process to open during Convening Leaders 2026 in Philadelphia\, Pennsylvania. Enhancements to destination and venue research and sourcing platforms continue with Destinaitor and Spark. \n\n \n \n\n\n \n \n\n \n \n \n Join the IMEX America Wellbeing Challenge\n\n\n Sponsored by Caesars Entertainment\nPowered by Heka Health\nIn partnership with the PCMA Foundation and Prevue Meetings & Incentives \nParticipate in a range of wellbeing activities and enjoy some healthy competition with your peers at IMEX America 2025. Earn chances to win amazing prizes for reaching Challenge Goals and working your way up the leaderboard.   \nIn addition to competing as an individual\, you can create your own team or join an existing team. Teams compete against other teams based on average points and you can also see well how you rank against your teammates.  \nThe IMEX Wellbeing Challenge starts first thing on Tuesday\, October 7 (12:01a PT) and ends Thursday\, October 9 at noon PT.  \nStop by the PCMA Foundation booth (F441) and take on the hula hoop to earn 1\,000 bonus points per day. Earn an additional 2\,000 bonus points for every donation to the PCMA Foundation of $25 or more at https://foundation.pcma.org/donate/  \n\n[vc_btn title=”Learn more and sign up here” style=”outline-custom” outline_custom_color=”#54a0df” outline_custom_hover_background=”#54a0df” outline_custom_hover_text=”#ffffff” shape=”round” align=”center” i_align=”right” i_icon_fontawesome=”” add_icon=”true” link=”url:https%3A%2F%2Fwww.hekahealth.com%2Fimexamerica25|target:_blank|rel:nofollow”] \n \n\n\n \n \n\n \n \n \n \n \n \n \n\n Networking Receptions \n\n\n Tuesday\, October 7 & Wednesday\, October 8 PCMA & CEMA Member Reception\n3:00pm-4:00pm | Booth F441 Connect with fellow members during IMEX and enjoy networking and industry camaraderie.\nBrought to you by Philadelphia Convention & Visitors Bureau and Destination Toronto\n \n \nWednesday\, October 8\nCEMA Pop Up\n6:00pm–8:00pm | Pinky’s by Vanderpump\, Flamingo Las Vegas \nEnjoy an intimate setting to exchange ideas\, meet new peers\, and strengthen industry relationships while celebrating IMEX week in style. With support from our partners Caesars Entertainment and Impact XM\, this gathering is designed to give you space to recharge\, connect\, and walk away with meaningful new contacts. Register here » URL:https://www.pcma.org/event/imex-2025/ LOCATION:Mandalay Bay Resort & Casino\, 3950 S Las Vegas Blvd\, Las Vegas\, NV\, 89119\, United States CATEGORIES:Featured,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/09/1500x500-web.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20250727 DTEND;VALUE=DATE:20250730 DTSTAMP:20260407T070056 CREATED:20250414T141058Z LAST-MODIFIED:20250414T175716Z UID:225459-1753574400-1753833599@www.pcma.org SUMMARY:CEMA Summit 2025 DESCRIPTION:CEMA Summit is bringing the heat to Austin for the 35th anniversary event. \nCorporate event marketers: Join us for a three-day masterclass in career-building\, brand-boosting\, and team-strengthening\, all wrapped up in that unmistakable Austin vibe. We’re talking fresh insights\, game-changing ideas\, and connections that’ll last long after the last taco truck rolls away.​ With hands-on workshops\, electrifying discussions\, and surprises that’ll knock your boots off\, you’ll leave with a blueprint for success that’s as solid as the foundation of the Texas Capitol.​ URL:https://www.pcma.org/event/cema-summit-2025/ LOCATION:Fairmont Austin\, 101 Red River St\, Austin\, TX\, 78701 CATEGORIES:Featured,Industry Calendar ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/04/CEMASummit2025_EventBanner_1900x630.png ORGANIZER;CN="CEMA":MAILTO:membership@cemaonline.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20250504 DTEND;VALUE=DATE:20250507 DTSTAMP:20260407T070056 CREATED:20240604T205715Z LAST-MODIFIED:20240924T161431Z UID:208743-1746316800-1746575999@www.pcma.org SUMMARY:Convening LATAM 2025 DESCRIPTION:PCMA CONVENING LATAM es una plataforma única en Latinoamérica que impulsa el crecimiento y la innovación a través de una experiencia transformadora\, que fusiona la visión global de PCMA con la creatividad y pasión latina de los profesionales en la industria de eventos\, para construir una perspectiva única\, verdaderamente centrada en los desafíos de la región. \nSumérgete en un ambiente inspirador rodeado de profesionales apasionados que comparten tus mismos retos y objetivos\, expande tu red de contactos de manera multidireccional\, construye nuevas conexiones de alto valor en distintos sectores emergentes y no emergentes en América Latina\, potencializa el desarrollo económico y la transferencia de conocimiento. \n\n \n \n\n\n \n \n\n \n \n \n ENGLISH TRANSLATION: \nPCMA CONVENING LATAM is a unique platform in Latin America that drives growth and innovation through a transformative experience\, combining PCMA’s global vision with the creativity and passion of Latin event industry professionals to build a unique perspective\, truly focused on the challenges of the region. \nImmerse yourself in an inspiring environment surrounded by passionate professionals who share your challenges and goals\, expand your network in a multi-directional way\, build new high-value connections in different emerging and non-emerging sectors in Latin America and boost economic development and knowledge transfer. \n\n \n \n\n\n \n \n\n \n \n \n \n\n ¿Quieres conocer más de Convening LATAM 2025? Déjanos tus datos y te estaremos contactando. // Do you want to know more about Convening LATAM 2025? Share with us your contact information and we will be in touch. \n\n\n \n Nombre (Name)*\n \n \n \n Nombre\n \n \n \n \n Apellido\n \n \n Correo electrónico (Email)*\n \n Organización (Organization)*Posición laboral (Title)*País (Country)*CountryAfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos IslandsColombiaComorosCongo\, Democratic Republic of theCongo\, Republic of theCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Swaziland)EthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard and McDonald IslandsHoly SeeHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacauMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestine\, State ofPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint MartinSaint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth GeorgiaSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan Mayen IslandsSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUS Minor Outlying IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuelaVietnamVirgin Islands\, BritishVirgin Islands\, U.S.Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland Islands¿Cómo te interesa participar? (How would you like to participate?)\n \n Asistente (Participant)\n \n \n Expositor (Exhibitor)\n \n \n Patrocinador (Sponsor)\n \n \n Programa educativo (Educatio Programme)\n \n \n Otro (Other)\n Por favor especifica (Please specify)Acepto recibir invitaciones a eventos especiales\, descuentos en productos\, noticias y tendencias de la industria.\n \n Acepto\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n [vc_raw_html]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[/vc_raw_html] URL:https://www.pcma.org/event/2025-convening-latam/ LOCATION:Bogotá\, Colombia CATEGORIES:Featured,Industry Calendar,LATAM (Latin America),PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/06/0a1be706-1faf-4b31-a0d3-df02c73261c7.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20250413 DTEND;VALUE=DATE:20250416 DTSTAMP:20260407T070056 CREATED:20240827T080908Z LAST-MODIFIED:20250321T091812Z UID:213739-1744502400-1744761599@www.pcma.org SUMMARY:The Business of Events 2025 DESCRIPTION:PCMA APAC has officially confirmed that The Business of Events (BoE) conference will take place from 13-15 April\, 2025\, at Marina Bay Sands in Singapore. This significant event will coincide with The Meetings Show Asia Pacific\, which will have its second iteration at the same venue on 16 and 17 April. \nThe Business of Events (BOE) 2025 converges the dual pillars of leadership within an intergenerational workforce: mastery and intellectual prowess. Building on BOE 2024’s exploration of the duality between Unlearning and Relearning\, BOE 2025 unites experienced and emerging leaders for real-time discussions. Participants will delve into crucial dualities—skill and strategy\, IQ and EQ\, personal and professional growth\, alongside broad and deep exploration—essential for navigating today’s complex business landscapes with inspirational and aspirational imagination.\n \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Panellists & Moderator\n \n\n\n \n \n \n \n Kim Hyde (Panellist)Patricia Cheong (Panellist)Dr. Oliver Lock (Panellist)Florence Chua (Moderator)\n \n \n \n \n Kim Hyde \nConferences and Events Professional\, CPA Australia \n\n\n \n \n \n\n Kim Hyde is the Product Development Executive – Conferences at CPA Australia\, where she curates content for major events including CPA Week and CPA Congress. With over 20 years of experience in Conferences\, Events\, and Marketing\, Kim has worked across diverse industries including major sporting events\, FMCG\, and not-for-profit member-based associations. Her expertise has contributed to events reaching global audiences\, with her largest project engaging 700 million people worldwide. At CPA Australia\, Kim continues to leverage her extensive background to deliver impactful content for accounting and finance professionals worldwide. \nCheck out Kim’s LinkedIn. \n\n\n Event Details \nDate: Tue\, 27 August 2024\nTime: 9:30am SGT | 10:30am KST | 11:30am AEST \nPlatform: Zoom Webinar \n\n\n Patricia Cheong \nEvent Director\, Informa \n\n\n \n \n \n\n Patricia Cheong\, DES\, CASE\, is a distinguished Business Events Strategist at ATxSG\, Informa\, with a well-earned reputation for pioneering innovative strategies within the MICE (Meetings\, Incentives\, Conferences\, and Exhibitions) industry. With her extensive expertise and forward-thinking approach\, Patricia has consistently driven impactful and successful events\, elevating brand experiences and fostering meaningful connections among industry professionals. Her leadership and dedication to excellence have positioned her as a thought leader in the business events landscape\, making her a sought-after strategist for transformative and results-driven event solutions. \nCheck out Patricia’s Linkedin.  \n\n\n Dr. Oliver Lock \nAI Studio Director\, Deloitte \n\n\n \n \n \n\n Dr. Oliver Lock is AI Studio Director at Deloitte\, specialising in generative AI and spatial data science. With a focus on developing innovative AI products\, he leads projects that transform service delivery across sectors in Deloitte Australia. As well as his current role\, Dr. Lock has extensive experience in urban planning\, transport systems\, and digital analytics\, having worked with major cities worldwide. He holds a PhD in Spatial Data Science from UNSW and a Master of Research from University College London. \nCheck out Dr. Oliver’s LinkedIn. \n\n\n Florence Chua \nManaging Director\, PCMA APAC \n\n\n \n \n \n\n Florence is an accomplished business leader with a passion for exploring new cultures\, cuisines\, and knowledge. She believes that traveling and learning are essential for personal growth and professional success. Florence has worked across various industries\, including media\, events\, management and consulting\, where she has developed a strong acumen for business thinking\, problem-solving\, and relationship-building. Florence is focused on reflective thinking and meaningful connections. She strives to deliver excellence in everything she does and believes that positivity and authenticity are essential for building trust and fostering long-term relationships. \nCheck out Flo’s Linkedin.  \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n \n\n\n \n \n\n \n \n \n \n \n \n[vc_btn title=”Keep Me Posted” style=”custom” custom_background=”#ef643d” custom_text=”#ffffff” shape=”round” size=”lg” align=”center” link=”url:https%3A%2F%2Fwww.pcma.org%2Fapac%2Fthebusinessofevents2024-apac-keep-me-posted%2F”]\n *AUD rates are indicative pricing only. Registration will be charged in USD. \n\n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS URL:https://www.pcma.org/event/businessofevents2025/ CATEGORIES:APAC (Asia Pacific),Featured,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/08/1500x500-BOE.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250410T090000 DTEND;TZID=America/Chicago:20250410T123000 DTSTAMP:20260407T070056 CREATED:20250307T202222Z LAST-MODIFIED:20250307T202753Z UID:223565-1744275600-1744288200@www.pcma.org SUMMARY:Spark Lab DESCRIPTION:Revolutionize your events strategy\, grow your network\, and wow your stakeholders! Join us in Washington DC for Business Events Industry Week game-changing\, hands-on workshop featuring the only AI tool built by and for event profs\, Spark. URL:https://www.pcma.org/event/spark-lab-beiw/ CATEGORIES:• Networking,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/03/1500x500-sparklab.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250112T173000 DTEND;TZID=America/Chicago:20250112T183000 DTSTAMP:20260407T070056 CREATED:20241211T154312Z LAST-MODIFIED:20250113T164524Z UID:218854-1736703000-1736706600@www.pcma.org SUMMARY:EMEA Networking Reception at Convening Leaders 2025 DESCRIPTION:You are invited to join the PCMA EMEA Networking Reception to kick off 2025 together at Convening Leaders just before the Opening Main Stage. \nThis is an opportunity for all EMEA participants to gather\, network and get to know one another before we embark on the Convening Leaders 2025 experience to discuss\, collaborate and connect. \nWhen: Sunday\, 12th January 5:30pm – 6:30pm \nWhere: Marriott Marquis Houston\, Room Kingwood (Level 3) \nPlease note that this is an invite only event. \n \n\n\n + Add to Calendar\n\n \n \n\n\n \n \n\n \n \n \n REGISTER NOW[vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZnby5wY21hLm9yZyUyRmwlMkY1ODkwMTMlMkYyMDIzLTEyLTEzJTJGOGNmbGo0JTIyJTIwd2lkdGglM0QlMjIxMDAlMjUlMjIlMjBoZWlnaHQlM0QlMjI3NjAlMjIlMjB0eXBlJTNEJTIydGV4dCUyRmh0bWwlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvd1RyYW5zcGFyZW5jeSUzRCUyMnRydWUlMjIlMjBzdHlsZSUzRCUyMmJvcmRlciUzQSUyMDAlMjIlM0UlM0MlMkZpZnJhbWUlM0U=[/vc_raw_html] URL:https://www.pcma.org/event/emea-networking-reception-at-convening-leaders-2025/ LOCATION:Marriott Marquis Houston\, 1777 Walker St\, Houston\, TX\, 77010\, United States CATEGORIES:EMEA (Europe, Middle East & Africa),Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/12/Copy-of-EMEA-Meet-Up.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20250112 DTEND;VALUE=DATE:20250116 DTSTAMP:20260407T070056 CREATED:20241230T170328Z LAST-MODIFIED:20250106T145152Z UID:219553-1736640000-1736985599@www.pcma.org SUMMARY:2025 Convening Leaders DESCRIPTION:Join us Jan. 12–15\, 2025\, when PCMA Convening Leaders brings its flagship education and networking event to Houston\, Texas. \nDiscover why thousands of business events professionals and community leaders from around the world come to Convening Leaders every year to explore\, through leading-edge education\, research\, and networking\, how business events generate economic and social legacies for businesses and communities. URL:https://www.pcma.org/event/2025-convening-leaders/ LOCATION:George R. Brown Convention Center\, 1001 Avenida de las Americas\, Houston\, TX\, 77010\, United States CATEGORIES:• Sustainability,Featured,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/jpeg:https://www.pcma.org/wp-content/uploads/2024/06/cl25-seo-1500x500-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20241119T130000 DTEND;TZID=America/Chicago:20241119T173000 DTSTAMP:20260407T070056 CREATED:20241024T174811Z LAST-MODIFIED:20241024T174811Z UID:216715-1732021200-1732037400@www.pcma.org SUMMARY:Spark Lab: Chicago DESCRIPTION:Elevate your event planning capabilities with the latest AI tools and insights at Spark Lab\, brought to you by VisitPITTSBURGH. \nDate & Time: November 19th\, 2024 | 1pm – 5:30pm\nLocation: Chicago\, IL\nEarly Bird Registration Fee: $89 per person\n(After November 1st\, price goes up to $99 per person) \nHere’s what you can expect: \n\nExpert-Led Sessions: Engage with industry experts and AI practitioners to explore the integration of AI in event management.\nInteractive Workshops: Apply AI tools in real-time through practical\, hands-on activities.\nNetworking Opportunities: Connect with peers and industry leaders\, expanding your professional network.\n\nDon’t miss this unique opportunity to transform your event strategies. Space is limited — secure your spot today! \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#7d5da6″ gradient_custom_color_2=”#e0295d” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fsparklab.splashthat.com%2F|target:_blank” el_class=”reg-btn”] \n \n\n\n \n \n\n \n \n \n \n\n Brought to you by \n \n\n\n \n \n \n\n\n \n \n\n \n \n \n \n\n\n Instructor: Nick Borelli\nMarketing Director\, Zenus \nZenus Director of Marketing\, Nick Borelli\, leverages his background in experience design\, event tech\, and digital marketing to help event professionals reach their full potential. \nHis background includes decades of contributions to live and digital communication helping to facilitate his mission: bringing the world together through intentionally designed experiences. To further this mission\, he has presented on a wide range of topics internationally\, volunteered with numerous industry associations and contributed to dozens of publications. He has also served as a board member for a decade with the meetings and events industry non-profit\, The SEARCH Foundation. \nNick has been named a Changemaker by MeetingsNet\, awarded International Volunteer of the Year by International Live Events Association\, and has won numerous marketing awards. He has served as an advisor for associations\, conferences\, technology companies and event suppliers. Nick is the instructor of the Enhancing Events with AI course with the Event Leadership Institute. \n\n\n \n[vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#7d5da6″ gradient_custom_color_2=”#e0295d” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fsparklab.splashthat.com%2F|target:_blank” el_class=”reg-btn”] URL:https://www.pcma.org/event/spark-lab-chicago-november-19-2024/ LOCATION:Beane Hall located at Loyola University Water Tower Campus\, 111 E Pearson St\, Chicago\, IL\, 60611 CATEGORIES:Featured,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/jpeg:https://www.pcma.org/wp-content/uploads/2024/10/sparklab-chicago-2024-1500x500-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20241107T150000 DTEND;TZID=America/Chicago:20241107T173000 DTSTAMP:20260407T070056 CREATED:20241029T165114Z LAST-MODIFIED:20241031T144049Z UID:217008-1730991600-1731000600@www.pcma.org SUMMARY:Medical Event Leadership Roundtable DESCRIPTION:Join us for an insightful roundtable discussion where industry leaders will address the most pressing issues facing medical event planners today. Take advantage of a unique opportunity to gain valuable insights and network with peers who are shaping the future of the medical events industry. The event aims to foster a collaborative environment where leaders can discuss challenges\, innovate solutions\, and drive the industry forward. \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”Register” shape=”round” color=”primary” size=”lg” align=”center” link=”url:https%3A%2F%2Fpcma.tfaforms.net%2F5058430|target:_blank”] \n \n\n\n \n \n\n \n \n \n Rewrite your playbook with the tools\, strategies and technologies need to tackle the challenges and opportunities of tomorrow. \nThis focused session will explore four key areas that are shaping the future of medical events: \nBudget Constraints and ROI: Explore strategies to maximize budget efficiency while delivering high-quality events. Learn techniques to justify costs\, demonstrate ROI\, and identify cost-effective solutions without compromising event quality. \nGlobalization and Cultural Sensitivity: Gain insights into managing events across international borders. Navigate complex regulations while ensuring cultural sensitivity and inclusivity in diverse settings. \nSustainability: Discover approaches to implement sustainable practices that reduce environmental impact. Learn to balance eco-friendly initiatives with regulatory compliance and budgetary considerations. \nArtificial Intelligence: Explore the potential of AI to enhance attendee experiences and improve decision-making through advanced data analysis. \nBe part of the conversation that’s defining the future of medical events. Together\, we’ll address key challenges and chart a course for innovation and growth in our industry. \nOptional dinner at 6pm. URL:https://www.pcma.org/event/medical-event-leadership-roundtable/ LOCATION:Willis Tower\, 233 S Wacker Drive\, Chicago\, IL\, 60606\, United States CATEGORIES:Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/10/Chicago-Roundtable.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20241007 DTEND;VALUE=DATE:20241011 DTSTAMP:20260407T070056 CREATED:20240905T201309Z LAST-MODIFIED:20241003T150540Z UID:214348-1728259200-1728604799@www.pcma.org SUMMARY:IMEX 2024 DESCRIPTION:IMEX America kicks off with a full day of free education at Smart Monday on October 7\, 2024. PCMA and CEMA will be at booth F410 from 9:30am-5:30pm from Tuesday\, October 8\, through Thursday\, October 10\, 2024.  \n\n[vc_btn title=”Schedule an appointment with our team” style=”outline-custom” outline_custom_color=”#54a0df” outline_custom_hover_background=”#54a0df” outline_custom_hover_text=”#ffffff” shape=”round” align=”center” i_align=”right” i_icon_fontawesome=”” add_icon=”true” link=”url:https%3A%2F%2Fimexamerica.com%2Fnewfront%2Fexhibitor%2F5120|target:_blank|rel:nofollow”]\n Keep reading for more information on our education and networking opportunities during IMEX America and check back regularly for updates!  \n\n\n \n \n \n \n \n \n\n\n \n \n\n \n \n \n Join the IMEX America Wellbeing Challenge \n\n\n Sponsored by Caesars Entertainment\nPowered by Heka Health\nIn partnership with Prevue Meetings & Incentives and the PCMA Foundation  \nParticipate in a range of wellbeing activities and enjoy some healthy competition with your peers at IMEX America 2024. Earn chances to win amazing prizes for reaching Challenge Goals and working your way up the leaderboard.  \nIn addition to competing as an individual\, you can create your own team or join an existing team. Teams compete against other teams based on average points and you can also see well how you rank against your teammates. \nThe IMEX Wellbeing Challenge starts first thing on Tuesday\, October 8 (12:01a PT) and ends Thursday\, October 10 at noon PT.  \n\n[vc_btn title=”Learn more and sign up here” style=”outline-custom” outline_custom_color=”#54a0df” outline_custom_hover_background=”#54a0df” outline_custom_hover_text=”#ffffff” shape=”round” align=”center” i_align=”right” i_icon_fontawesome=”” add_icon=”true” link=”url:https%3A%2F%2Fwww.hekahealth.com%2Fimexamerica24|target:_blank|rel:nofollow”] \n \n\n\n \n \n\n \n \n \n \n \n \n \n\n Smart Monday \n\n\n Add our workshops and panels to your IMEX schedule!  \nSpark Workshop: Focus on Event Planning & Logistics\n9:30am-10:30 am | Tess Vismale\, CMP\, DES; Chief Event Executioner\, iSocialX   \nUnlock the potential of the first generative AI tool designed specifically for the business events industry—Spark. In this interactive workshop\, you’ll bring your laptop or mobile device and\, using real-world scenarios\, discover how AI can streamline and accelerate every aspect of event planning and logistics. From brainstorming innovative ideas to sourcing venues and crafting RFPs\, this session will empower you to overcome traditional challenges and optimize your event planning process with AI-driven efficiency.  \nSpark Workshop: Focus on Event Data Analysis & Marketing\n10:45am-11:45am | Tess Vismale\, CMP\, DES; Chief Event Executioner\, iSocialX  \nBring your laptop or mobile device to this hands-on AI workshop to play with the first business event industry-specific generative AI tool: Spark. Using real-world scenarios and data samples\, you’ll explore how AI can expedite the data analysis process and generate personalized marketing content and strategies in seconds.  \nAnticipate\, Adapt\, Thrive: Building Resilience in Your Event Business \n12:00pm-1:00pm | Tammy Moore\, CMP\, CMM; Senior Director\, Product Innovation\, PCMA & Vinnu Deshetty; Founder and CEO\, EVA   \nIn an industry constantly reshaped by emerging technologies\, market shifts\, and unforeseen global events\, event agency leaders must do more than adapt—they must anticipate. This interactive session empowers agency leaders and independent planners to develop a futurist mindset\, positioning their businesses to thrive amidst change. Participants will collaborate to explore real-world disruption scenarios\, from economic downturns to technological advancements\, and strategize solutions to navigate and leverage these challenges. By the end\, you’ll leave with actionable insights and practical tools to ensure your agency not only survives but thrives in a future defined by rapid evolution.  \nBecoming an Irreplaceable Partner: Elevating Your Role in Event Strategy and Client Success\n2:30pm-3:30pm | Tammy Moore\, CMP\, CMM; Senior Director\, Product Innovation\, PCMA  \nIn today’s competitive landscape\, event agencies and independent planners must move beyond delivering services and offer strategic insights that keep clients coming back. But how can you ensure your clients see you as more than just another vendor? This session will explore the transformation from service provider to trusted advisor\, equipping you with the tools to prove your value\, secure a seat at the decision-making table\, and build lasting client relationships. Discover how to master the 6-step Trusted Advisor Roadmap\, tackle challenging client scenarios with confidence using the R.E.M.S. method\, and strengthen your personal brand to make you indispensable. Leave with a clear understanding of how to elevate your role and help your clients achieve measurable results.  \nFrom Pitch to Partnership: Winning and Growing Your Event Business with Corporate & Association Clients\n3:45pm-4:45pm | Panel facilitated by Tammy Moore\, CMP\, CMM; Senior Director\, Product Innovation\, PCMA  \nHow do you break through to secure a new client? What distinguishes a winning proposal from the competition? Once you’ve won the business\, how do you build trust and deepen relationships to unlock more opportunities across the organization? In this session\, corporate and association event leaders will share their firsthand experiences on what it takes to stand out\, succeed\, and grow as a trusted event partner. Panelists will discuss what they value in proposals\, how they evaluate potential partners\, and common pitfalls that can derail a promising client-agency relationship.  \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n\n PCMA Event Leadership Institute Education Sessions \n\n\n Don’t miss your chance to learn from our expert instructors— our education sessions to your IMEX schedule! All sessions take place in Booth F410. \n\n\n Tuesday\, October 8\n\n\n\n\n 10:00am-10:20am Stakeholder Matrix: Your Secret to Intentional Stakeholder Relationships Tammy Moore \n\n\n 10:30am -10:50amPsychographic Power: Winning Sponsors with Audience InsightsVinnu Deshetty\n\n\n 11:00am -11:20amThe Intersection of Standards & Statistics: Measuring DEI in EventsZoe Moore\n\n\n 11:30am-11:50amAI Prompts You Need to KnowNick Borelli\n\n\n 1:00pm-1:20pmThe New “Why” for Hybrid EventsJosh Butler\n\n\n 1:30pm-1:50pm$5K or Less: A Complete Hybrid Add-OnJosh Butler\n\n\n\n \nWednesday\, October 9\n\n\n\n\n 10:00am-10:20amNo Leprechauns and Sombreros: Appreciation without AppropriationZoe Moore\n\n\n 10:30am-10:50amAI Minefields: How to Avoid Risks in Your Event StrategyNick Borelli\n\n\n 11:00am-11:20am4 Keys to Influence and Effective CommunicationTammy Moore\n\n\n 11:30am-11:50amAV Quick Hit: The Five Cards You Need for a Winning AV BudgetBrian Monahan\n\n\n 1:00pm-1:20pmData Brilliance: Dazzle Leadership with Strategic InsightsVinnu Deshetty\n\n\n 1:30pm-1:50pmThe AI Edge: Transforming Data into Actionable Insights for Event ProducersJoe Colangelo\n\n\n 2:00pm-2:20pmDesigning Inclusive Experiences with CQ\, EQ & AIZoe Moore and Nick Borelli\n\n\n\n\n \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n\n Spark at IMEX \n\n\n Want to learn more about Spark\, an AI tool designed by event profs for event profs? In addition to our Smart Monday sessions\, Spark demos will also be taking place each day at the Tech Hub.   \nWe also invite you to stop by our booth for live Q&A sessions Tuesday and Wednesday.\n \nTuesday\, October 8 | 11:00am\nPress Center – Exhibit Hall\, Bayside D\, Mandalay Bay  \nPlease join PCMA and Gevme to learn about the latest enhancements to Spark since its introduction to the global business events community one year ago.  \nSherrif Karamat\, CAE and Veemal Gungadin will expand upon recent enhancements to Spark\, the AI platform built by event professional for event professionals. In the 16 months since its launch\, Spark has more than 8\,000 users across 100+ countries\, featuring 100+ tasks available in 25 languages. \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n\n Networking Receptions \n\n\n Tuesday\, October 8 & Wednesday\, October 9\nPCMA & CEMA Member Reception\n3:00pm-4:00pm | Booth F410\nConnect with fellow members during IMEX and enjoy networking and industry camaraderie.\nBrought to you by Visit Austin\, Visit Houston & Louisville Tourism\n \n \nWednesday\, October 9\nCEMA & Caesars Entertainment: Beyond the Bar\n6:30pm-9:30pm | Jimmy Kimmel’s Comedy Club\nAn exclusive\, sober-inclusive happy hour and panel with industry leaders delving into wellness trends\, alcohol alternatives\, & mastering the perfect event menu. Register here »\nBrought to you by Caesars Entertainment & OTHR Agency\, in partnership with CEMA URL:https://www.pcma.org/event/imex-2024/ LOCATION:Mandalay Bay Resort & Casino\, 3950 S Las Vegas Blvd\, Las Vegas\, NV\, 89119\, United States CATEGORIES:Featured,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/jpeg:https://www.pcma.org/wp-content/uploads/2024/09/pcma-imex-2024.jpg END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20241002 DTEND;VALUE=DATE:20241004 DTSTAMP:20260407T070056 CREATED:20240620T191213Z LAST-MODIFIED:20240917T135336Z UID:209518-1727827200-1727999999@www.pcma.org SUMMARY:Convene 4 Climate 2024 DESCRIPTION:It’s challenging to know what the future will bring; however\, we know we can be part of a solution for a better society. We must create a platform to bring focus to Business Events and together with adjacent industries find solutions needed to protect our tomorrow. \nPCMA together with the Strategic Alliance of National Convention Bureaux(SANCBE) and other collaborators are inviting our eco-system and cross-sectors to explore future scenarios within the Business Events industry to enable better decisions and an ability to act now. \nBy delving into these opportunities and challenges we can question ourselves and prepare to co-exist with the limited boundaries we have and ensure advancements in one place don’t happen to the detriment of others. \n\n[vc_btn title=”LEARN MORE” style=”outline” shape=”round” color=”danger” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fwww.pcma.org%2Fconvene4climate%2F”] URL:https://www.pcma.org/event/convenene-4-climate-2024/ LOCATION:CCIB – Centre de Convencions Internacional de Barcelona\, 11-14 Plaça de Willy Brandt\, Barcelona\, 08019 CATEGORIES:• Sustainability,EMEA (Europe, Middle East & Africa),Featured,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/06/C4C-grey-bkgrd-1500x500-1.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20240930 DTEND;VALUE=DATE:20241003 DTSTAMP:20260407T070056 CREATED:20231115T163918Z LAST-MODIFIED:20240723T185320Z UID:196898-1727654400-1727913599@www.pcma.org SUMMARY:Convening EMEA 2024 DESCRIPTION:Convening EMEA is PCMA EMEA’s annual flagship event bringing together the global business events industry for an immersive 3-day programme in Europe. \nThe event attracts 500+ business event leaders from over 40 countries to challenge each other and develop ways to move forward together. It is the platform to share knowledge\, make meaningful connections\, learn\, do business\, be inspired and to grow as an individuals\, teams and organisations. \nThis is your opportunity to contribute to building a stronger future for the business events industry\, join us in Barcelona in September 2024 as our journey continues. \n\n \n \n\n\n \n \n\n \n \n \n + Add to Calendar\n\n\n EXPRESS YOUR INTEREST[vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZnby5wY21hLm9yZyUyRmwlMkY1ODkwMTMlMkYyMDIxLTA5LTE5JTJGNWd0bWZqJTIyJTIwd2lkdGglM0QlMjIxMDAlMjUlMjIlMjBoZWlnaHQlM0QlMjI3NjAlMjIlMjB0eXBlJTNEJTIydGV4dCUyRmh0bWwlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvd1RyYW5zcGFyZW5jeSUzRCUyMnRydWUlMjIlMjBzdHlsZSUzRCUyMmJvcmRlciUzQSUyMDAlMjIlM0UlM0MlMkZpZnJhbWUlM0U=[/vc_raw_html] URL:https://www.pcma.org/event/convening-emea-2024/ LOCATION:CCIB – Centre de Convencions Internacional de Barcelona\, 11-14 Plaça de Willy Brandt\, Barcelona\, 08019 CATEGORIES:• Sustainability,EMEA (Europe, Middle East & Africa),Featured,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2023/11/CE24-Main-banner-1500x500-ALT.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20240905 DTEND;VALUE=DATE:20240909 DTSTAMP:20260407T070056 CREATED:20240417T164036Z LAST-MODIFIED:20240422T204336Z UID:205926-1725494400-1725839999@www.pcma.org SUMMARY:PCMA Foundation Partnership Summit 2024 DESCRIPTION:This executive-level education with VIP networking and business development is by invitation and raises funds to support the PCMA Foundation. \nIf you are interested in becoming a sponsor for the 2023 Partnership Summit\, contact the Foundation at foundation@pcma.org or +1 312.423.7262. \n2023 Partnership Summit Host: URL:https://www.pcma.org/event/foundation-partnership-summit-2024/ LOCATION:Hilton Tulum Riviera Maya All-Inclusive Resort\, Carretera Cancun Tulum 307 Tulkal Chemuyil\, Tulum\, Mexico CATEGORIES:Featured,Industry Calendar,PCMA Events,PCMA Foundation ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/04/1500x500-ps24.png ORGANIZER;CN="PCMA%20Foundation":MAILTO:foundation@pcma.org END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20240804 DTEND;VALUE=DATE:20240807 DTSTAMP:20260407T070056 CREATED:20240322T201320Z LAST-MODIFIED:20240422T204645Z UID:204593-1722729600-1722988799@www.pcma.org SUMMARY:CEMA Summit 2024 DESCRIPTION:Join us as we explore the intersection of strategy\, purpose\, and play\, and discover how this balanced approach can elevate your events to new heights\, all while soaking in the dynamic atmosphere of Seattle. Whether you’re a seasoned professional or new to the industry\, CEMA Summit offers invaluable insights\, actionable strategies\, and unparalleled networking opportunities. URL:https://www.pcma.org/event/cema-summit-2024/ LOCATION:Seattle Convention Center – Summit Building\, 900 Pine St\, Seattle\, WA\, 98101\, United States CATEGORIES:Featured,Industry Calendar ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/03/1500x500-cema-summit.png ORGANIZER;CN="CEMA":MAILTO:membership@cemaonline.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20240623 DTEND;VALUE=DATE:20240627 DTSTAMP:20260407T070056 CREATED:20240222T153917Z LAST-MODIFIED:20240422T204347Z UID:202395-1719100800-1719446399@www.pcma.org SUMMARY:edUcon 2024 DESCRIPTION:Experience the future of event leadership at PCMA’s edUcon. Connect with industry peers\, gain insights from innovation trailblazers and explore new possibilities for the future of events. Witness live demonstrations of progressive learning formats and craft a modern event playbook filled with fresh concepts to elevate your career. Don’t miss this opportunity to stay ahead in the dynamic landscape of the business events industry as we Transform Together. URL:https://www.pcma.org/event/2024-pcma-educon/ LOCATION:Huntington Place\, One Washington Blvd.\, Detroit\, MI\, 48226\, United States CATEGORIES:Featured,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/jpeg:https://www.pcma.org/wp-content/uploads/2024/02/educon-2024-1500x500-new.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20240523T090000 DTEND;TZID=America/New_York:20240523T144500 DTSTAMP:20260407T070056 CREATED:20240429T180845Z LAST-MODIFIED:20240514T181440Z UID:206933-1716454800-1716475500@www.pcma.org SUMMARY:SPARK: AI EventXcelerator DESCRIPTION:AI EventXcelerator promises to be a transformative experience for event professionals seeking to stay ahead in an increasingly AI-driven industry. Don’t miss this opportunity to gain valuable insights\, expand your network\, and revolutionize your approach to event management. \nJoin us and unlock the power of AI for your events with Spark AND these sessions are CEU eligible. URL:https://www.pcma.org/event/spark-ai-eventxcelerator/ LOCATION:AGU Offices\, 2000 Florida Ave. NW\, Washington\, DC\, 20009\, United States CATEGORIES:Featured,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/jpeg:https://www.pcma.org/wp-content/uploads/2024/04/spark-ai-xcelerator-1500x500-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20240516T110000 DTEND;TZID=America/Chicago:20240516T110000 DTSTAMP:20260407T070056 CREATED:20240425T195849Z LAST-MODIFIED:20240425T195849Z UID:206729-1715857200-1715857200@www.pcma.org SUMMARY:PCMA Webinar | Turbocharge Your Event Planning with AI DESCRIPTION:Explore the transformative power of AI in the business events industry in this month’s webinar. Discover how AI optimizes event planning\, enhances attendee experiences\, and drives meaningful engagement\, revolutionizing every aspect of event management.  \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#54a0df” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_gqG76poBTxyzQzMlANWbyg|target:_blank” el_class=”reg-btn”] URL:https://www.pcma.org/event/webinar-turbocharge-your-event-planning-with-ai/ CATEGORIES:• Member Orientation,• Networking,Featured,Industry Calendar,PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/04/Webinars-1500-by-500-54.png END:VEVENT END:VCALENDAR