Flash Friday: How To Ace the Discovery Phase of Event Design


You’ve started working on a new event, with new clients or stakeholders and you’re starting from scratch – how do you go from square one to designing a plan for your event to meet all of the strategic objectives?

In the design and discovery phase, we ask A LOT of questions! Though we are the experts at what we do (creating experiences designed with purpose!), our clients are the experts on themselves, their brands, and their audiences. They know what success looks like to their teams, their organizations, and their constituents.


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