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DTSTART;TZID=America/Chicago:20260827T110000
DTEND;TZID=America/Chicago:20260827T120000
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UID:256970-1787828400-1787832000@www.pcma.org
SUMMARY:Making the Case: How Practitioners Are Winning Leadership Buy-In for In-Person Meetings 
DESCRIPTION:at 			\n			\n							 \n\nThis free webinar is made possible with the support of our sponsor\, Experience Columbus.  \n \nBusiness executives don’t need convincing that meeting in person has value. When the business case is clear\, research shows they get it and want to be in the room. The harder problem is that meeting professionals often lack the language to make that case to leadership before the budget is approved.  \nThis session digs into that gap: why proving the value of in-person meetings remains one of the industry’s persistent challenges\, and what’s actually working to close it.  \nKevin Hinton from U.S. Travel will share new research into how business leaders perceive in-person meetings: what they see as essential (building trust\, gaining alignment\, having sharper conversations with peers\, customers\, employees\, and partners) and where the disconnect happens between that belief and getting a meeting approved. He’ll also introduce “Meetings Meet the Moment\,” the campaign U.S. Travel built with its members in response to this research\, including messaging and resources practitioners can put to use right away. \nAlongside Kevin\, Jenny Sauer-Klein\, founder and CEO at The Primary Shift\, Jeremy Youett\, Head of Proprietary Events at Atlassian\, and Michelle Allgauer\, SVP Education & Engagement\, Financial Services at Financial Services Institute will share how they’re tackling this challenge in their own organizations: the arguments that land with leadership\, the data points that move the needle\, and what they wish they’d known before walking into that budget conversation. \nIn this session\, you’ll learn how to: \n\nIdentify the specific business objectives executives associate with in-person meetings\, based on original research findings\nRecognize common gaps between leadership’s belief in meeting value and the organizational support to fund and approve meetings\nApply practical language and messaging frameworks to make a stronger business case to leadership and decision makers\nLearn how peer practitioners are addressing leadership skepticism and “tough questions” in real budget and planning conversations\nAccess and apply ready-to-use campaign resources\, including messaging and social assets\, to their own organization’s advocacy efforts\n\nCan’t attend live? Register now to receive the recording. \n\n\nRegister now
URL:https://www.pcma.org/event/making-the-case-how-practitioners-are-winning-leadership-buy-in-for-in-person-meetings/
CATEGORIES:PCMA Institute,Webinars
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DTSTART;TZID=America/Chicago:20260908T110000
DTEND;TZID=America/Chicago:20260908T120000
DTSTAMP:20260813T142516
CREATED:20260624T162700Z
LAST-MODIFIED:20260731T194953Z
UID:255377-1788865200-1788868800@www.pcma.org
SUMMARY:Spark Webinar Series | Elevate Your Education & Speaker Strategy
DESCRIPTION:Designed for event professionals responsible for education strategy\, speaker management\, and program development\, this Spark Series webinar explores how AI can streamline the education planning process. Participants will use Spark to support speaker outreach\, contract drafting\, bio development\, agenda planning\, and session preparation. Attendees will leave with practical tools to help build stronger education programs and better support speakers. \nPresenter: Nick Borelli \n\n        \n    \n\n\n    \n    \n\n    \n        \n            [vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#9353f6″ gradient_text_color=”” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_wPHlSjUmQBWG1JE-y7vrng%23%2Fregistration|target:_blank” el_class=”reg-btn pcma-btn”]        \n    \n\n\n    \n    \n\n    \n        \n            \n    Earn 1 CEU Credit Towards Your CMP Certification by Attending!
URL:https://www.pcma.org/event/spark-webinar-elevate-your-education-speaker-strategy/
LOCATION:Online\, United States
CATEGORIES:Featured,Industry Calendar,PCMA Events,Spark,Webinars
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260917T110000
DTEND;TZID=America/Chicago:20260917T113000
DTSTAMP:20260813T142516
CREATED:20260429T130926Z
LAST-MODIFIED:20260630T144008Z
UID:252862-1789642800-1789644600@www.pcma.org
SUMMARY:New Member Orientation (Q3 2026)
DESCRIPTION:Your membership with PCMA can put you on the right track to take your career to the next level. The information in this orientation webinar will help you to get started on your journey. PCMA is your gateway to the industry’s most relevant\, cutting-edge information and knowledgeable leaders. So let’s get you prepped and ready to take full advantage of all we offer! \nNew members will receive an overview of benefits and hear testimonials from their peers for how to best utilize their membership. \n\n        \n    \n\n\n    \n    \n\n    \n        \n            [vc_btn title=”REGISTER NOW” style=”custom” custom_background=”#85165a” custom_text=”#ffffff” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma-community.mn.co%2Fposts%2F101344023%3Futm_source%3Dmanual|target:_blank” el_class=”reg-btn”]        \n    \n\n\n    \n    \n\n    \n        \n            \n     \n\n\n    Presenter: Lianna Bolton\nDirector\, Community Development\nPCMA
URL:https://www.pcma.org/event/new-member-orientation-q3-2026/
CATEGORIES:• Member Orientation,• Networking,Industry Calendar,PCMA Events,Webinars
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260917T110000
DTEND;TZID=America/Chicago:20260917T120000
DTSTAMP:20260813T142516
CREATED:20260807T180012Z
LAST-MODIFIED:20260813T181532Z
UID:257004-1789642800-1789646400@www.pcma.org
SUMMARY:The Future is Booking Fast: Meeting & Travel Trends Shaping 2027
DESCRIPTION:at 			\n			\n							 \n\nThis free webinar is made possible with the support of our sponsor\, IHG Hotels & Resorts. \n \nAs we head into Q4 and into 2027\, planners and hotel partners alike are navigating shifting booking patterns\, evolving attendee expectations\, and ongoing economic pressures. Join industry experts for a timely panel discussion exploring the trends shaping meetings and events today — from room block performance and compressed booking lead times to the rise of bleisure travel and the operational realities properties and planners are facing on the ground.  \nThrough real-world client stories and candid conversation\, panelists will share how organizations successfully adapted to last-minute challenges\, fluctuating pickup\, and changing traveler behaviors — while still delivering impactful experiences. The discussion will also examine emerging opportunities tied to major global events\, including lessons learned from recent high-demand travel periods\, like World Cup and the evolving expectations of business travelers.  \nAs a thank you for joining us\, one webinar attendee will be randomly selected following the event to receive 100\,000 IHG One Rewards points.  \nNot an IHG One Rewards member? Join for free at ihg.com/onerewards before the webinar so we can deposit your points if you’re selected.  \nIn this session\, you’ll learn how to: \n\nIdentify key travel and event booking trends impacting Q4 planning\, including lead times\, room block performance\, and attendee behaviors. \nEvaluate strategies planners and hotel partners are using to manage economic pressures\, compressed timelines\, and shifting demand patterns. \nExplore how bleisure travel is influencing event design\, attendee expectations\, and hotel experiences.\nAssess how major global events and travel demand surges may impact meetings\, accommodations\, and destination planning moving forward. \n\nCan’t attend live? Register now to receive the recording. \n\n\nRegister now
URL:https://www.pcma.org/event/the-future-is-booking-fast-meeting-travel-trends-shaping-2027/
CATEGORIES:PCMA Institute,Webinars
ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/08/Webinar-Sept-2026-IHG-Event-Header-BPgyOd.png
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