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X-WR-CALDESC:Events for PCMA
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DTSTART;TZID=America/Chicago:20260609T110000
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DTSTAMP:20260423T131318
CREATED:20260416T161351Z
LAST-MODIFIED:20260416T161351Z
UID:252103-1781002800-1781006400@www.pcma.org
SUMMARY:Spark Webinar Series | Master Your Marketing Engine
DESCRIPTION:[vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#9353f6″ shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_rRN9CkIjS_qCE_XGbjX_Qw|target:_blank” el_class=”reg-btn pcma-btn white-btn”]        \n    \n\n\n    \n    \n\n    \n        \n            \n    Go beyond watching — discover how to transform your event marketing from generic outreach into a precision-targeted campaign. In this hands-on session\, you’ll use Spark to build deep audience personas and then immediately put them to work. You’ll draft segmented email sequences\, craft high-impact social media kits\, and generate professional press releases. You’ll leave with a cohesive marketing toolkit designed to reach the right people with the right message. \nLearning outcomes: \n\nDevelop detailed audience personas to ground your marketing strategy in real human needs.\nGenerate multi-channel social content tailored to different platforms and engagement goals.\nDraft segmented email campaigns that speak directly to specific attendee profiles.\nCreate professional press releases and media assets to amplify your event’s reach.\nStreamline the path from strategy to execution using Spark’s integrated marketing tools.\n\nPresenter: Nick Borelli \n\n        \n    \n\n\n    \n    \n\n    \n        \n            [vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#9353f6″ gradient_text_color=”” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_kvkdn585RzqdzaeIDZCpvg%23%2Fregistration|target:_blank” el_class=”reg-btn pcma-btn”]        \n    \n\n\n    \n    \n\n    \n        \n            \n    Earn 1 CEU Credit Towards Your CMP Certification by Attending! \nBrought to you by Experience Sioux Falls
URL:https://www.pcma.org/event/spark-webinar-master-your-marketing-engine/
LOCATION:Online\, United States
CATEGORIES:Featured,Industry Calendar,PCMA Events,Webinars
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