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DTSTART;TZID=America/Chicago:20260310T110000
DTEND;TZID=America/Chicago:20260310T120000
DTSTAMP:20260509T072805
CREATED:20260225T164325Z
LAST-MODIFIED:20260225T165909Z
UID:249912-1773140400-1773144000@www.pcma.org
SUMMARY:Spark Webinar Series | Explore\, Test & Tailor
DESCRIPTION:[vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#9353f6″ shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_qohbkNH2Q0u-rtOfCVvQzw|target:_blank” el_class=”reg-btn pcma-btn white-btn”]        \n    \n\n\n    \n    \n\n    \n        \n            \n    \n    \n    \n\n    \n        \n                    \n    \n\n\n    \nGo beyond watching — explore Spark’s most versatile tools. You’ll use Destinaitor to shortlist destinations\, compare RFPs and venues\, then apply Spark Labs to test influencer briefs\, campaign concepts\, and program innovations. Leave with a tailored plan that balances marketing reach\, audience engagement\, and logistical fit.  \nIn this session\, you’ll learn how to: \n\nUse Spark Destinaitor to evaluate destinations and venues. \nApply Spark Labs to develop influencer briefs and campaign concepts. \nTest program innovations using case-based scenarios. \nBuild a tailored destination and marketing plan to replicate in practice. \n\n\n        \n    \n\n\n    \n    \n\n    \n        \n            [vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#9353f6″ gradient_text_color=”” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_qohbkNH2Q0u-rtOfCVvQzw|target:_blank” el_class=”reg-btn pcma-btn”]        \n    \n\n\n    \n    \n\n    \n        \n            \n    Earn 1 CEU Credit Towards Your CMP Certification by Attending! \nBrought to you by Discover Puerto Rico
URL:https://www.pcma.org/event/spark-webinar-explore-test-tailor/
LOCATION:Online\, United States
CATEGORIES:Featured,Industry Calendar,PCMA Events,Webinars
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