BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PCMA - ECPv5.14.2.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PCMA X-ORIGINAL-URL:https://www.pcma.org X-WR-CALDESC:Events for PCMA REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20250309T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20251102T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20260308T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20261101T070000 END:STANDARD TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD TZID:Europe/London BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20250330T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20251026T010000 END:STANDARD TZID:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20250309T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20251102T090000 END:STANDARD TZID:Europe/Amsterdam BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20250330T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20251026T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250522T120000 DTEND;TZID=America/Chicago:20250522T123000 DTSTAMP:20260403T151344 CREATED:20241210T212455Z LAST-MODIFIED:20241210T212455Z UID:218774-1747915200-1747917000@www.pcma.org SUMMARY:Webinar: Why You Should Join PCMA DESCRIPTION:Discover how a PCMA membership can elevate your career and open doors to new opportunities. In this webinar\, we’ll explore the wide range of benefits available to you as part of our community. Learn how to make the most of your membership and maximize your professional growth. \nJoin us for an in-depth overview of member benefits\, including firsthand insights from current members on how they’ve leveraged their PCMA membership to achieve success. If you’re considering joining\, this webinar is for you! \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#54a0df” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_5-R7D7YkTuqiM3bl0CkFOw|target:_blank” el_class=”reg-btn”] \n \n\n\n \n \n\n \n \n \n \n\n \n \n\n\n \n \n\n \n \n \n Presenter: Lianna Bolton\nDirector\, Community Development\nPCMA URL:https://www.pcma.org/event/webinar-why-you-should-join-pcma-05-22-25-2/ CATEGORIES:• Member Orientation,• Networking,Industry Calendar,PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2023/05/MicrosoftTeams-image-108.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250528T120000 DTEND;TZID=America/New_York:20250528T130000 DTSTAMP:20260403T151344 CREATED:20250505T161416Z LAST-MODIFIED:20250515T170615Z UID:231740-1748433600-1748437200@www.pcma.org SUMMARY:CEMA Connects: Boost Event ROI by Helping Participants Feel Connected DESCRIPTION:Want to know what really brings people together at events? We’ll walk through some surprising research and offer down-to-earth ideas to help you create deeper\, more authentic event engagement. URL:https://www.pcma.org/event/cema-connects-boost-event-roi-by-helping-participants-feel-connected/ LOCATION:Online\, United States CATEGORIES:Industry Calendar,PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/05/cema-connect-may-boost-roi.png ORGANIZER;CN="CEMA":MAILTO:membership@cemaonline.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20250609 DTEND;VALUE=DATE:20250613 DTSTAMP:20260403T151344 CREATED:20250328T194654Z LAST-MODIFIED:20250421T160637Z UID:224743-1749427200-1749772799@www.pcma.org SUMMARY:CEMA & EMA Study Tour: Salesforce – World Tour London 2025 DESCRIPTION:Pack your bags – we’re going on our first Study Tour abroad! Learn how to delight your customers with a behind-the-scenes view of Salesforce World Tour London 2025\, June 9-12. \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”Apply Here” shape=”round” color=”primary” size=”lg” align=”center” link=”url:https%3A%2F%2Fstudytour-salesforceworldtour.splashthat.com%2F|target:_blank|rel:nofollow”] URL:https://www.pcma.org/event/cema-ema-study-tour-salesforce-world-tour-london/ LOCATION:London\, United Kingdom CATEGORIES:Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/03/cema-ema-study-tour-3-1500x500-1.png ORGANIZER;CN="CEMA":MAILTO:membership@cemaonline.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20250609 DTEND;VALUE=DATE:20250611 DTSTAMP:20260403T151344 CREATED:20250502T124607Z LAST-MODIFIED:20250502T131557Z UID:230619-1749427200-1749599999@www.pcma.org SUMMARY:CEMA Study Tour: Cvent CONNECT 2025 DESCRIPTION:Experience Cvent CONNECT 2025 with firsthand access to the executive minds behind the event. Designed for event leaders\, this immersive experience offers strategic takeaways\, meaningful networking\, and an authentic taste of Texas hospitality. URL:https://www.pcma.org/event/cema-study-tour-cvent-connect-2025/ LOCATION:San Antonio\, TX\, San Antonio\, TX\, United States CATEGORIES:Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/05/cema-study-tour-cvent_1.png ORGANIZER;CN="CEMA":MAILTO:membership@cemaonline.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250625T110000 DTEND;TZID=America/Chicago:20250625T120000 DTSTAMP:20260403T151344 CREATED:20250530T151648Z LAST-MODIFIED:20250530T154310Z UID:236510-1750849200-1750852800@www.pcma.org SUMMARY:CEMA Connects: How Art Basel Scaled Its Influence With Strategy\, Branding\, and Global Reach DESCRIPTION:Discover how Art Basel became a global cultural powerhouse with over half a million attendees—guided by strategy\, partnerships\, and purpose. Join Arjun Verm\, Regional Head of Partnerships\, Americas and Bruno Silva of MC2\, for a behind-the-scenes look at scaling events while staying rooted and relevant. Brought to you by MC2. URL:https://www.pcma.org/event/cema-connects-how-art-basel-scaled/ LOCATION:Online\, United States CATEGORIES:Industry Calendar,PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/05/header-cema-connect-mc2.png ORGANIZER;CN="CEMA":MAILTO:membership@cemaonline.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250626T110000 DTEND;TZID=America/Chicago:20250626T113000 DTSTAMP:20260403T151344 CREATED:20241210T204020Z LAST-MODIFIED:20250529T152021Z UID:218755-1750935600-1750937400@www.pcma.org SUMMARY:New Member Orientation (Q2 2025) DESCRIPTION:Your membership with PCMA can put you on the right track to take your career to the next level. The information in this orientation webinar will help you to get started on your journey. PCMA is your gateway to the industry’s most relevant\, cutting-edge information and knowledgeable leaders. So let’s get you prepped and ready to take full advantage of all we offer! \nNew members will receive an overview of benefits and hear testimonials from their peers for how to best utilize their membership. \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#54a0df” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_joPehn0qQ6agoyS2Gj_LPA|target:_blank” el_class=”reg-btn”] \n \n\n\n \n \n\n \n \n \n \n\n\n Presenter: Lianna Bolton\nDirector\, Community Development\nPCMA URL:https://www.pcma.org/event/new-member-orientation-q2-2025/ CATEGORIES:• Member Orientation,• Networking,Industry Calendar,PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2018/02/Membership-Orientation-Event-Banner.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20250701T100000 DTEND;TZID=Europe/London:20250701T110000 DTSTAMP:20260403T151344 CREATED:20250226T161845Z LAST-MODIFIED:20250625T154929Z UID:222784-1751364000-1751367600@www.pcma.org SUMMARY:PCMA EMEA Meet-Up July 2025: How to build & scale your impact project DESCRIPTION:Join us for our July online Meet-up on Tuesday\, 1 July 2025 from 10:00 – 11:00 am GMT | 11:00 am – 12:00 pm CEST. \nHow to create lasting impact in a destination with intention? \nHow to avoid impact being an afterthought and exhausting your resources? \nThis challenge led case study will explore how the 36th International Papillomavirus Conference (IPVC) established it’s legacy in their host destination and how the Edinburgh International Conference Centre utilised IPVC’s legacy drive to create its own Impact Network. Explore how to start and scale your own impact project to drive value for your team\, organisation and wider community. \nSpeakers:\nEva Malone – Professor of Bioscience Education and Immunology\, Edinburgh Napier University and members of the IPVC Legacy Committee \nSharon Hanley – Senior Lecturer at University of Aberdeen and members of the IPVC Legacy Committee \nElaine Miller – Association Business Development Manager\, Edinburgh International Conference Centre (EICC) \n \nPlease register below to secure your spot and avoid any disappointment.  \n\n \n \n\n\n \n \n\n \n \n [vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZnby5wY21hLm9yZyUyRmwlMkY1ODkwMTMlMkYyMDI1LTAyLTE4JTJGOHlkZm52JTIyJTIwd2lkdGglM0QlMjIxMDAlMjUlMjIlMjBoZWlnaHQlM0QlMjI1MDAlMjIlMjB0eXBlJTNEJTIydGV4dCUyRmh0bWwlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvd1RyYW5zcGFyZW5jeSUzRCUyMnRydWUlMjIlMjBzdHlsZSUzRCUyMmJvcmRlciUzQSUyMDAlMjIlM0UlM0MlMkZpZnJhbWUlM0U=[/vc_raw_html] URL:https://www.pcma.org/event/pcma-emea-ema-meet-up-july-2025/ CATEGORIES:• EMA-UK Events,EMA Events,EMEA (Europe, Middle East & Africa),PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/02/website-banner-3.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250717T120000 DTEND;TZID=America/Chicago:20250717T123000 DTSTAMP:20260403T151344 CREATED:20241211T172851Z LAST-MODIFIED:20250630T184223Z UID:218883-1752753600-1752755400@www.pcma.org SUMMARY:Webinar: Making the Most of your PCMA Membership DESCRIPTION:Your membership with PCMA can put you on the right track to take your career to the next level. The information in this webinar will highlight the different opportunities available to you as a member. We will go over how to take full advantage of all we offer! \nMembers will receive an overview of benefits and hear testimonials from their peers for how to best utilize their membership. \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#54a0df” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_1o_XrPQmTj6ZmqIeH1y4vw|target:_blank” el_class=”reg-btn”] \n \n\n\n \n \n\n \n \n \n \n\n\n Presenter: Stacey Shafer\nVice President\, Community Engagement\nPCMA URL:https://www.pcma.org/event/webinar-making-the-most-of-your-pcma-membership-07-17-25-2-2/ CATEGORIES:• Member Orientation,• Networking,Industry Calendar,PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2023/05/MicrosoftTeams-image-108.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250724T113000 DTEND;TZID=America/Chicago:20250724T123000 DTSTAMP:20260403T151344 CREATED:20250530T211523Z LAST-MODIFIED:20250724T223037Z UID:236556-1753356600-1753360200@www.pcma.org SUMMARY:Budgeting for a Shifting Global Economy DESCRIPTION:at \n \n \n\n\nAgainst a backdrop of evolving U.S. trade policies and economic uncertainty\, business events professionals are facing heightened complexity in planning and execution. The ripple effects of tariffs\, inflation\, and supply chain disruptions are placing new pressure on budgets\, timelines\, and stakeholder expectations.  \nIn this forward-focused webinar\, a panel of industry experts will unpack how shifting economic conditions are influencing event planning and will provide timely insights into how these developments impact everything from venue sourcing and transportation to production and pricing.  \nYou’ll gain strategies to build more resilient budgets\, navigate uncertainty with confidence\, and align internal and external stakeholders around adaptable event plans. Whether you’re planning a global conference or a regional meeting\, this session will help you future-proof your approach and deliver value in any economic environment.  \nBy the end of the session\, participants will be able to:  \n\nIntegrate contingency planning into event budgets to manage potential cost fluctuations and delays. \nDevelop agile financial frameworks that allow for rapid adjustments in response to economic volatility. \nRecognize early indicators of market disruption and prepare adaptive budgeting responses. \nCommunicate financial changes clearly to clients\, sponsors\, and leadership to foster transparency and alignment. \nAnalyze post-event data to improve forecasting and mitigate risk in future planning cycles. \n\nBrought to you by IHG® Hotels & Resorts \n\nREGISTER NOW\n\nSpeakers: \n\n\n\nIsaac J. Collazo is vice president\, STR Inc.\, a division of CoStar Group\, that provides market data on the hotel industry worldwide\, including supply and demand and market share data. Mr. Collazo’s responsibilities include ascertaining\, prioritizing\, and executing opportunities to harvest data through innovative analysis; alterations to collection/storage of data; identification of data gaps and collection opportunities; and establishment of external partnerships. He also drives new products/services along with developing new methods for displaying data and increasing its narration. Other duties include integrating STR into the CoStar data platform and providing counsel on STR’s lodging industry forecast process and its economic foundation. Prior to joining STR\, Mr. Collazo was Vice President\, Competitive Intelligence at InterContinental Hotels Group (IHG) and was responsible for ensuring effective cross-utilization of intelligence as well as overseeing a broad range of functional responsibilities\, including competitive performance analysis\, predictive analytics/modeling and interpreting the macro-economic environment. He also held other roles at IHG including vice president\, performance strategy & planning and vice president\, operations strategy & planning in the Americas. Before IHG\, Mr. Collazo was vice president\, strategic brand knowledge with Marriott International where he led their guest satisfaction program and competitive analysis group. He also served with Promus Hotel Corporation (acquired by Hilton). His responsibilities there included the administration and management of market and customer tracking systems and the development and communication of strategic briefs. Mr. Collazo began his career in the hospitality industry in 1987 with La Quinta Inns. Mr. Collazo holds a bachelor’s degree in business administration\, and radio\, television & film from Trinity University and a master of business administration from the University of Texas at Austin. \n\n\n\n\nAlexandra LaLoggia\, Area Director of Sales and Marketing\, mainly based at InterContinental Chicago and additionally supports the sales efforts at the Kimpton Journeyman Milwaukee and Kimpton Gray Chicago. Within this role\, Alexandra supports and oversee sales and marketing strategies across the hotels\, work with the DOSM’s in driving growth\, and enhancing the IHG Luxury and Lifestyle brand presence. \nAlexandra joined IHG as the Director of Sales and Marketing at the InterContinental Chicago Magnificent Mile in 2019 where she played a pivotal role in escalating the hotel to new heights. Her leadership was instrumental in the hotel’s transformation\, blending its rich history with modern luxury to create exceptional experiences. Before joining our team\, Alexandra held significant roles in the hospitality industry\, including Director of Sales at Loews Hollywood and leadership positions at the Ambassador Hotel Chicago and Hollywood Roosevelt. Her extensive experience in sales\, marketing\, and operations has consistently delivered impressive results and she will be an important partner to IHG as she continues to push the west region to excellence. \n\n\n\n\nJerry Murphy has over 25 years of experience in the hospitality and event management industry and currently serves as a Senior Portfolio Director on Smithbucklin’s Event Services team. In this role\, he leads a team responsible for the strategy\, development\, and execution of client organizations’ meetings\, events\, and tradeshows. Prior to joining Smithbucklin\, Jerry was Vice President of Customer Experience at Creative Group\, Inc.\, where he led teams delivering meetings and incentive programs globally. He also held senior leadership roles at Maritz\, overseeing Global Sourcing\, Strategic Meeting Management\, Registration\, and Event Execution. Jerry holds a Certificate in Supervisory Management from the Irish Management Institute and a Business Skills Certificate from Cornell University. \n\n\n\n\nBill Reed is Chief Event Strategy Officer for the American Society of Hematology\, the world’s largest professional society concerned with the causes and treatments of blood disorders.  In this role\, Bill oversees the Society’s global meetings strategy\, portfolio of events\, and operations of ASH’s conference center.  ASH’s annual meeting and exhibition is attended by over 30\,000 professionals from 110+ countries\, and 300 exhibiting companies.  The ASH annual meeting is one of the largest and fastest growing medical/healthcare events in the world\, and is an event known for successfully delivering innovations to its audience while honoring traditions simultaneously. \nBill is a Past Chair for the Professional Convention Management Association\, having served as its Chairman of the Board of Directors in 2016\, and served the organization as a Trustee for the PCMA Education Foundation board for multiple years.  Bill’s leadership with PCMA’s boards has spanned a decade from 2010-2020.  Bill also was President of the PCMA’s Capital Chapter in 2008.  Bill previously served a three-year term on the American Society of Association Executives’ Board of Directors\, and has been recognized as an ASAE Fellow\, which is an honorary recognition bestowed upon less than 1% of the ASAE membership.  He is an enthusiastic industry speaker and has received numerous industry awards\, including the PCMA Lifetime Achievement Award – Business Event Strategist (2023)\, the Foundation for International Meetings’ “Industry Executive of the Year” and Trade Show Executive’s “Rock Star Award.” \n\nModerator: \n\n\n\nTammy Moore\, CMP\, CMM\, is Vice President of Learning & Professional Development for PCMA. In this role she guides the professional development and educational course offerings across PCMA and the PCMA Institute. She has been a leader in the events industry for 20+ years as an in-house corporate event professional\, from her start as a meeting planner with CEB (now Gartner) to leading a 20+ team of meeting and event professionals with KPMG LLP. Prior to the events industry\, Tammy worked in higher education as a student affairs professional with the University of Maryland College Park. As a result\, she has a depth of experience driving complex projects and strategic initiatives\, developing relationships with stakeholders and vendors\, and developing talent. \nTammy joined the Event Leadership Institute in January 2021 as a freelance consultant executing projects and initiatives\, developing strategic partnerships\, and building the business development function. She was elevated to Chief Strategy & Growth Officer in 2022\, prior to ELI’s acquisition by PCMA in January 2023. She is an engaging and talented facilitator\, instructor\, and speaker. She hosts and moderates panel discussions for monthly webinars\, speaks and facilitates workshops on change management\, resilience\, transitioning from the tactical into the strategic\, and team leadership. \nAdept at managing remote teams\, Tammy fosters collaboration and innovation. Her expertise extends to serving as a course instructor\, sharing invaluable knowledge with aspiring event professionals. Recognized for strategic thinking\, operational excellence\, and driving organizational effectiveness\, Tammy has spearheaded numerous key initiatives\, earning the respect of C-suite executives. \nOutside of work\, Tammy is an avid home chef\, enjoys hiking\, and is a budding gardener. Her greatest joy comes from being a mom to her daughter\, Olivia\, and she can often be found watching her tennis matches. Originally from Cincinnati\, Ohio\, she now lives in Fairfax\, Virginia\, but calls a little remote town in Northern Michigan home (ask her about Petoskey hunting and sand dune climbing). \n \n \n \n \n\n\n\n\n Details\n \n\n Date: \n\n \n \n Time: \n\n\n CDT\n \n\n\n\n\n\n\n\n\n \n Add to calendar \n\n\n\n \n Google Calendar \n \n\n \n iCalendar \n \n\n \n Outlook 365 \n \n\n \n Outlook Live URL:https://www.pcma.org/event/budgeting-for-a-shifting-global-economy/ LOCATION:Zoom CATEGORIES:PCMA Events,PCMA Institute ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/07/Budgeting-for-a-Shifting-Global-Economy-Event-Header_1500x500-2-VoTpNg.tmp_.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250828T110000 DTEND;TZID=America/Chicago:20250828T110000 DTSTAMP:20260403T151344 CREATED:20250820T153751Z LAST-MODIFIED:20250820T164825Z UID:241328-1756378800-1756378800@www.pcma.org SUMMARY:The Best of CEMA Summit 2025: Rethink Your Event Strategy with AI DESCRIPTION:Event expectations are higher than ever\, and traditional approaches can’t keep pace. In this virtual session\, we’ll revisit a standout presentation from CEMA Summit 2025 to show how AI can move beyond automation to deliver ROI-driven strategies\, streamline workflows\, and reimagine your entire event experience. \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER” style=”flat” shape=”round” color=”sky” size=”lg” align=”center” link=”url:https%3A%2F%2Frethinkingeventmarketingwithai.splashthat.com%2F|target:_blank”] URL:https://www.pcma.org/event/the-best-of-cema-summit-2025-rethink-your-event-strategy-with-ai/ LOCATION:Online\, United States CATEGORIES:Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/08/1500x500-cema-best-of-cs.png ORGANIZER;CN="CEMA":MAILTO:membership@cemaonline.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250828T110000 DTEND;TZID=America/Chicago:20250828T113000 DTSTAMP:20260403T151344 CREATED:20241210T204933Z LAST-MODIFIED:20241210T204933Z UID:218759-1756378800-1756380600@www.pcma.org SUMMARY:New Member Orientation (Q3 2025) DESCRIPTION:Your membership with PCMA can put you on the right track to take your career to the next level. The information in this orientation webinar will help you to get started on your journey. PCMA is your gateway to the industry’s most relevant\, cutting-edge information and knowledgeable leaders. So let’s get you prepped and ready to take full advantage of all we offer! \nNew members will receive an overview of benefits and hear testimonials from their peers for how to best utilize their membership. \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#54a0df” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_JMOG57WuRPiqG-mbmvppSQ|target:_blank” el_class=”reg-btn”] \n \n\n\n \n \n\n \n \n \n \n\n\n Presenter: Lianna Bolton\nDirector\, Community Development\nPCMA URL:https://www.pcma.org/event/new-member-orientation-q3-2025/ CATEGORIES:• Member Orientation,• Networking,Industry Calendar,PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2018/02/Membership-Orientation-Event-Banner.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250904T120000 DTEND;TZID=America/Chicago:20250904T123000 DTSTAMP:20260403T151344 CREATED:20241210T212736Z LAST-MODIFIED:20241210T212736Z UID:218777-1756987200-1756989000@www.pcma.org SUMMARY:Webinar: Why You Should Join PCMA DESCRIPTION:Discover how a PCMA membership can elevate your career and open doors to new opportunities. In this webinar\, we’ll explore the wide range of benefits available to you as part of our community. Learn how to make the most of your membership and maximize your professional growth. \nJoin us for an in-depth overview of member benefits\, including firsthand insights from current members on how they’ve leveraged their PCMA membership to achieve success. If you’re considering joining\, this webinar is for you! \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#54a0df” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_Aa5PyLkzTbi8C3LUPyrO0g|target:_blank” el_class=”reg-btn”] \n \n\n\n \n \n\n \n \n \n \n\n \n \n\n\n \n \n\n \n \n \n Presenter: Lianna Bolton\nDirector\, Community Development\nPCMA URL:https://www.pcma.org/event/webinar-why-you-should-join-pcma-09-04-25-2/ CATEGORIES:• Member Orientation,• Networking,Industry Calendar,PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2023/05/MicrosoftTeams-image-108.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20250910T150000 DTEND;TZID=Europe/London:20250910T154500 DTSTAMP:20260403T151344 CREATED:20250218T153516Z LAST-MODIFIED:20250813T133231Z UID:222162-1757516400-1757519100@www.pcma.org SUMMARY:PCMA EMEA Meet-Up Convening EMEA Special DESCRIPTION:Calling all event professionals across EMEA and beyond for our Meet-up: Convening EMEA Special! \nCurious what to expect from Convening EMEA? This is your moment to connect with our community and find out more\, get exclusive sneak-peek knowledge nuggets from speakers and co-create content to be delivered at the event in Rotterdam in October. \nDon’t miss out and Join us for our September online Meet-up on Wednesday 10 September 2025 from 15:00 – 15:45 GMT | 16:00 – 16:45 CEST. \nPlease register below to secure your spot and avoid any disappointment.  \n\n \n \n\n\n \n \n\n \n \n [vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZnby5wY21hLm9yZyUyRmwlMkY1ODkwMTMlMkYyMDI1LTAyLTE4JTJGOHlkZm55JTIyJTIwd2lkdGglM0QlMjIxMDAlMjUlMjIlMjBoZWlnaHQlM0QlMjI1MDAlMjIlMjB0eXBlJTNEJTIydGV4dCUyRmh0bWwlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvd1RyYW5zcGFyZW5jeSUzRCUyMnRydWUlMjIlMjBzdHlsZSUzRCUyMmJvcmRlciUzQSUyMDAlMjIlM0UlM0MlMkZpZnJhbWUlM0U=[/vc_raw_html] URL:https://www.pcma.org/event/pcma-emea-ema-meet-up-september-2025/ CATEGORIES:• EMA-UK Events,EMA Events,EMEA (Europe, Middle East & Africa),PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/02/2025-September-Meet-up-Website-Email.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20250924 DTEND;VALUE=DATE:20250927 DTSTAMP:20260403T151344 CREATED:20250627T150620Z LAST-MODIFIED:20250627T151339Z UID:238657-1758672000-1758931199@www.pcma.org SUMMARY:CEMA Study Tour: Oktane DESCRIPTION:Brought to you by Launch Inc.\, Okta\, and The Venetian \n\n\n Step inside Okta’s annual conference where identity\, security\, and innovation intersect: Oktane. \nThis Study Tour offers event marketers a behind-the-scenes look at the full experience of Oktane\, from hands-on activations to mainstage production and tech integration. \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”Apply Here” shape=”round” color=”primary” size=”lg” align=”center” link=”url:https%3A%2F%2Fcemastudytouroktane2025.splashthat.com%2F|target:_blank|rel:nofollow”] URL:https://www.pcma.org/event/cema-study-tour-oktane/ LOCATION:Las Vegas\, NV CATEGORIES:Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/06/1500x500-studytour-oktane.png ORGANIZER;CN="CEMA":MAILTO:membership@cemaonline.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20251006 DTEND;VALUE=DATE:20251010 DTSTAMP:20260403T151344 CREATED:20250910T202131Z LAST-MODIFIED:20251002T201833Z UID:241862-1759708800-1760054399@www.pcma.org SUMMARY:IMEX 2025 DESCRIPTION:IMEX America kicks off with a full day of education at Smart Monday on October 6\, 2025. PCMA will be at booth F441 from 9:30am-5:30pm from Tuesday\, October 7\, through Thursday\, October 9\, 2025.   \n\n[vc_btn title=”Schedule an appointment with our team” style=”outline-custom” outline_custom_color=”#54a0df” outline_custom_hover_background=”#54a0df” outline_custom_hover_text=”#ffffff” shape=”round” align=”center” i_align=”right” i_icon_fontawesome=”” add_icon=”true” link=”url:https%3A%2F%2Fimexamerica.com%2Fnewfront%2Fprofile%2Fdashboard|target:_blank|rel:nofollow”]\n Keep reading for more information on our education and networking opportunities during IMEX America and check back regularly for updates! \n\n\n \n \n \n \n \n \n\n\n \n \n\n \n \n \n \n \n \n \n\n Smart Monday Education by PCMA\n\n\n Add our workshops and panels to your IMEX schedule!  \n\n\n Spark AI Workshop 1: Event Planning & Logistics\nSmart Planning with Spark: Streamlining Event Logistics\n9:30am – 10:30am | Paula Rowntree   \nBehind every successful event is a mountain of planning\, coordination\, and detail. In this hands-on session\, you’ll learn how to use Spark and its more than 100 modules and tasks to simplify logistics and stay ahead of deadlines. From building supplier RFPs and managing run sheets to shaping venue briefs and balancing budgets\, Spark transforms time-consuming admin into quick\, accurate outputs. You’ll walk away with practical workflows designed for real event challenges—so you can focus less on manual tasks and more on delivering exceptional experiences.    \n\n\n \n \n \n \n\n Spark AI Workshop 2: Data Analysis & Marketing\nUnlocking Insights & Amplifying Impact with Spark\n10:45am-11:45am | Paula Rowntree \nEvent professionals know that data and marketing both demand time\, attention\, and clarity. In this session\, you’ll see how Spark’s Data Analysis tools cut through the noise—summarising surveys\, highlighting trends\, and evaluating feedback in seconds. We’ll then shift gears to explore Spark’s Marketing modules\, where you can instantly repurpose content into campaigns\, build audience-specific messaging\, and create posts\, press releases\, and sponsorship proposals at speed. Together\, these tools demonstrate how Spark’s more than 100 modules and tasks can give you sharper insights and stronger outreach without the manual workload. \n\n\n \n \n \n \n\n From Event Execution to Strategic Leadership: Mastering Data-Driven Communication for Event Professionals\n12:00pm-1:00pm | Anthony Vade | Co-Founder\, Strategy Table Pathways Inc. & PCMA Institute Faculty  \nIn today’s competitive business landscape\, event professionals must evolve beyond logistical coordination to become strategic partners who drive measurable organizational impact. This comprehensive session is designed to transform how event professionals communicate their value\, align with business objectives\, and influence key stakeholders through compelling\, data-driven narratives.  \nLearning Outcomes\nBy the end of this session\, participants will be able to:  \n\nReframe Their Professional Identity: Transition from tactical event coordinators to strategic business partners who understand and contribute to organizational goals \nMaster Data-Driven Storytelling: Develop compelling narratives that translate event metrics into business impact stories that resonate with C-suite executives \nImplement Strategic Analytics: Leverage technology and analytics tools to track\, measure\, and report on event performance in ways that matter to senior leadership \nDeliver Executive-Ready Presentations: Craft and confidently present business-driven event proposals that secure buy-in and resources from executive stakeholders \n\n\n\n \n \n \n \n\n From Order-Taker to Strategic Partner: The C-Suite Mindset Every Event Professional Needs\n2:30pm-3:30pm | Tammy Moore\, CMM\, CMP | VP Learning & Professional Development | PCMA Institute  \nTired of being brought in at the last minute to execute someone else’s vision? Ready to earn your seat at the strategy table? This interactive session transforms how you approach your role by teaching you to think like the C-suite about the impact of events on business success.  \nUsing real business frameworks and practical exercises\, you’ll learn to decode what leadership truly cares about and translate your event expertise into executive-level conversations. Master the strategic thinking that separates order-takers from indispensable partners who drive measurable business results.  \nThis session is designed for ambitious event professionals who want to elevate their influence and become trusted advisors within their organizations.  \nLearning Outcomes\nBy the end of this session\, you will be able to:  \n\nApply business thinking frameworks to evaluate and communicate event ROI in terms of leadership values \nPosition events strategically as drivers of key business objectives rather than standalone activities \nIdentify value creation opportunities within your current role to increase organizational impact \nDevelop proactive partnership strategies that transform you from a reactive executor to a trusted business advisor \n\n\n\n \n \n \n \n\n Bridging the Design Gap: Aligning Business Objectives with Human Experience\n3:45pm-4:30pm | Devon Montgomery Pasha | DMP Creative & PCMA Institute Faculty \nMany events fail because there’s a gap between what organizations want to achieve and what participants actually experience. This session explores how to bridge that gap using event design thinking. Participants will learn how to align business objectives with participant needs\, creating experiences that deliver measurable impact and lasting value.  \nLearning Outcomes\nBy the end of this session\, you will be able to:  \n\nIdentify the most common gaps between business goals and event delivery. \nApply design thinking to close those gaps with practical tools. \nLearn how to measure success in terms that matter to both business leaders and participants. \n\n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n\n PCMA Institute Education Sessions at the PCMA Booth (F441)\n\n\n Tuesday\, October 7 \n Are you a P.A.R.T.N.E.R. to Leadership?\n10:00am-10:30 am | Tammy Moore  \nBack by popular demand\, this session explores the P.A.R.T.N.E.R. Framework – your roadmap from service provider to strategic partner. With 48% of companies experiencing C-suite changes last year\, event professionals must elevate their approach to remain indispensable.  \nLearn the seven elements: Position yourself as a trusted resource\, Actively listen\, Recommend strategic solutions\, Transparently communicate\, Navigate challenges proactively\, Evaluate and demonstrate impact\, and Refine your approach. Through self-assessment and practical application\, you’ll identify development areas and create an action plan to strengthen leadership partnerships.  \nLearning Objectives:  \n\nApply the P.A.R.T.N.E.R. Framework to current relationships \nIdentify personal development priorities \nCreate actionable steps for strategic partnership building \n\n\n\n \n \n \n \n\n Behind the RFP: Building Better AV Partnerships for Modern Events\n10:45am-11:15 am | Bill Mott  \nThe AV RFP process can make or break your event. With evolving technology\, hybrid formats\, and venue complexities\, it’s essential to ask the right questions\, evaluate the right metrics\, and choose the right partner.  \nJoin Bill Mott with Pinnacle Live for a practical\, future-focused session on creating smarter AV RFPs. Learn how to budget\, navigate in-house AV\, and avoid common pitfalls so you can align with the right vendor and deliver exceptional experiences.  \nKey Takeaways:  \n\nStructure AV RFPs that reflect your event’s vision\, from creative to production. \nEvaluate proposals using clear\, measurable criteria. \nUnderstand pricing trends and find cost-saving opportunities. \nWork effectively with in-house AV without sacrificing quality. \nExplore emerging AV technologies to shape your next RFP \n\n\n\n \n \n \n \n\n Say Less\, Connect More: Simple Communication That Influences Action \n11:30 am-12:00 pm | Sherron Washington\n \nYour words have power—but your time is limited. Whether you’re pitching a venue\, engaging a client\, or welcoming a crowd\, you’ve got seconds to spark connection and build trust. This high-energy micro-session teaches you how to make your communication sharper\, smarter\, and more human. Walk away with real-world strategies to get people to listen\, feel\, and act—fast.   \nWalk away with:   \n\nThe 7-Second Impact: Make your first words count (and ditch the fluff) \nThe One-Sentence Rule: How to clearly communicate your brand or value in under 12 words  \nMicro-Messaging Makeovers: Upgrade everyday phrases that sound generic or scripted \n\n\n\n \n \n \n \n\n Spark Presentation\n12:00pm – 12:30pm | Anca Platon Trifan\n \nBeyond the Demo: Spark in Real Life\nSpark is built for event professionals—but how do you actually make it work in real planning scenarios? With 20+ years in event technology and as host of the Events: Demystified podcast\, Anca Platon Trifan will show you how to move beyond the demo and apply Spark where it matters most. In this 25-minute PCMA Main Stage session\, you’ll explore practical ways to use Spark to streamline planning\, repurpose event content into new formats\, and uncover insights that drive better decisions. Expect clear examples\, candid strategies\, and a no-nonsense look at how Spark can become part of your everyday workflow. \n\n\n \n \n \n \n\n Wow to How: Turning 2026 Event Tech Trends into Strategy\n1:00 pm-1:30 pm | Brian Monahan  \nThe event tech world is overflowing with ways to wow — from immersive LED environments to AI-driven personalization. But audiences are becoming wow-fatigued\, and without a clear strategy\, even the most impressive tools can fall flat. This session explores the top 2026 event tech trends and shows you how to move beyond the novelty\, integrating them with purpose to create meaningful\, lasting impact across the attendee journey.  \n\n\n \n \n \n \n\n 2 Truths and a Lie: AI & Data Privacy \n1:45 pm-2:15 pm | Nick Borelli  \nIn this fun and fast-paced session\, you’ll be challenged to put your knowledge of event technology and data privacy to the test. We’ll present three statements about AI and its role in your events\, but only two of them are true. Your mission\, should you choose to accept it\, is to figure out which one is the lie!  \nStep away from the typical lecture format and lean into a session designed for interaction and critical thinking. We’ll subvert what you might think you know about AI\, data collection\, and consent\, proving that some common assumptions are just plain wrong.  \nYou’ll walk away with:  \n\nActionable insights into how to responsibly collect and manage attendee data using AI. \nClarity on the difference between necessary data collection and privacy-invasive practices. \nConfidence to ask the right questions of your event tech vendors regarding their data handling policies. \n\nAre you ready to separate fact from fiction and become a more informed\, AI-savvy event professional? Join us and find out!  \n\n\n \n \n \n \n\n Inclusive by Design: Turning Metrics into Meaningful Practices\n2:30 pm-3:00 pm | Zoe Moore  \nInclusion can’t live in mission statements alone—it must be measured\, managed\, and made real. This 30-minute session will show how to bridge the gap between aspirational DEI goals and everyday event practices. Learn how to identify the metrics that matter\, translate them into operational strategies\, and design experiences where equity and belonging are not just ideals\, but outcomes. \n\n \n \n\n\n \n \n\n \n \n \n Wednesday\, October 8 \n Beyond the Budget: From Penny Pinching to Amplified Impact\n10:00am-10:30 am | Brian Monahan  \nYour AV budget isn’t just a cost — it’s a catalyst. In this session\, we’ll uncover the most common budget pitfalls and hidden fees\, then show you how to channel every dollar toward engagement\, connection\, and measurable results. Learn how to make smarter technology choices\, align AV spend with event goals\, and transform your budget from a constraint into a tool for amplified impact.  \n\n\n \n \n \n \n\n The Experience Bridge: How to Connect Event Strategy with Audience Energy\n10:45am-11:15 am | Devon Pasha  \nAn event’s design sets the direction\, but it’s the delivery that makes it unforgettable. In this dynamic session\, Certified Event Designer and professional emcee Devon Pasha reveals how to close the gap between planning and live execution so your audience feels every intended moment. Using her SPARK Method as a guide\, Devon will share practical ways to translate strategy into experiences that captivate\, energize\, and create lasting impact. Whether you’re a planner\, producer\, or supplier\, you’ll leave ready to turn your event vision into a living\, breathing experience.  \nThree Valuable\, Actionable Takeaways  \n\nActivate the Design: Transform objectives on paper into moments that inspire and engage in real time. \nHarness Audience Energy: Use simple presence and activation techniques to maintain momentum throughout the event. \nCreate Lasting Resonance: Ensure your event’s message lives beyond closing day with intentional touchpoints. \n\n\n\n \n \n \n \n\n Data Karaoke: Remixing Your Event’s Narrative for Impact\n11:30 am-12:00 pm | Vinnu Deshetty  \nEver felt like your event data was singing the same old tune? It’s time to hit the remix button! In this fun and interactive “Data Karaoke” session\, we’ll take a common event statistic (like “attendance was down 10%”) and collectively re-write its narrative. I’ll show you how to dig deeper than the surface numbers\, explore alternative interpretations\, and craft a compelling story that highlights true impact and learning\, not just raw figures. Get ready to turn your data into a chart-topping hit that resonates with stakeholders and drives meaningful change.  \n\n\n \n \n \n \n\n Spark Presentation\n12:00pm – 12:30pm | Nick Borelli \nUncover Strategic Insights with Spark: From Data to Decisions\nDiscover how Spark can supercharge your event planning process. In this 25-minute demo\, we’ll showcase how Spark AI’s analytical capabilities can enhance logistics\, boost attendee engagement\, and predict industry trends. You’ll get a firsthand look at how this game-changing technology quickly delivers actionable insights\, helping you make data-driven decisions that elevate event experiences and maximize ROI.  \n\n\n \n \n \n \n\n Becoming a Mature Event Organization\n1:00 pm-1:30 pm | Tammy Moore  \nOnly 18% of events teams have achieved “leading” status as strategic partners fully integrated into their organizations. With 82% of teams still developing toward best-in-class performance\, this session provides a roadmap for accelerating organizational maturity and establishing competitive advantage.  \nLearning Objectives\nParticipants will:  \n\nAssess their organization’s current maturity level using the four-stage framework (Starting\, Growing\, Maturing\, Leading) \nIdentify the most critical capability gaps preventing advancement to the next maturity stage \nApply the six strategic principles that distinguish leading organizations from their peers \nDevelop an action plan addressing their organization’s specific maturity challenges \n\n\n\n \n \n \n \n\n What’s Your Risk Personality?\n1:45 pm-2:15 pm | Tammy Moore  \nDiscover how your natural risk tendencies shape your approach to event planning and crisis management. This interactive session helps teams understand their collective risk strengths and blind spots while building more effective crisis response strategies.  \nLearning Objectives  \nBy the end of this session\, participants will be able to:  \n\nIdentify their primary risk personality type and how it influences their decision-making \nRecognize the strengths and challenges of different risk approaches within their team \nLeverage diverse risk personalities to create more comprehensive event planning strategies \nApply risk personality insights to improve team collaboration during high-pressure situations \n\n\n\n \n \n \n \n\n AI 201: Beyond Prompting: Building Simple Agents for Big Tasks\n2:30 pm-3:00 pm | Nick Borelli  \nYou’ve mastered the basics of prompting. Now\, it’s time to build a truly smart and efficient team. This session moves beyond one-off conversations with AI generalists and shows you how to create your own specialized AI agents. Learn to leverage powerful tools like Gemini Gems and ChatGPT’s GPTs to give yourself access to experts on demand\, transforming your AI from an intern into a highly-trained team member. \nWe will demonstrate how to build custom agents that:  \n\nRemember Your Brand Voice: Generate on-brand content with a single\, simple prompt. \nAutomate Complex Workflows: Go from a single task to a multi-step process with a specialist you build yourself. \nScale Your Team: Create a team of virtual specialists for everything from event marketing to venue sourcing\, all without writing a line of code. \n\nThis is your chance to stop prompting and start building. Join us to discover how to tackle your biggest event challenges with your smallest prompts.  \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n\n Spark and DestinAItor Sessions at the PCMA Booth (F441)\n\n\n Tuesday\, October 7\n\n\n\n\n 10:00am-10:30am Spark DemoSpark Your Content Machine: From Event to Assets Discover how Spark AI revolutionizes post-event content creation in this eye-opening demonstration. Watch as we transform raw event material into a suite of polished\, engaging assets in real-time. From social media snippets to comprehensive event recaps\, see how Spark streamlines the content production process\, saving time and resources while maintaining quality. Learn how this cutting-edge tool can help you maximize your event's impact\, extend its reach\, and create a lasting digital footprint. Join us to explore how Spark AI can turbocharge your content strategy and deliver value long after your event concludes. Nick Borelli\n\n\n 11:00am – 11:30amDestinaitor Demo Experience the future of event planning with Destinaitor AI\, a groundbreaking tool that's reshaping how planners and destinations connect. In this demo\, you'll see firsthand how our AI-powered platform streamlines the search process\, delivering tailored results based on real-time\, verified data. Discover how Destinaitor AI saves planners valuable time while helping destinations showcase their unique value\, creating a win-win scenario that's transforming the industry. Cassandra Maurice-Magee\n\n\n 1:00pm-1:30pmSpark DemoUncover Strategic Insights with Spark: From Data to Decisions Discover how Spark can supercharge your event planning process. In this 25-minute demo\, we'll showcase how Spark AI's analytical capabilities can enhance logistics\, boost attendee engagement\, and predict industry trends. You'll get a firsthand look at how this game-changing technology quickly delivers actionable insights\, helping you make data-driven decisions that elevate event experiences and maximize ROI.  Paula Rowntree \n\n\n 2:00pm-2:30pmSpark DemoDesigning AI Wellness that Works: with Human OversightAI can suggest wellness sessions\, breaks\, catering\, and even interactive activities\, but without human oversight\, those suggestions risk missing the mark. In this Spark Labs demo\, Anca Platon Trifan\, CMP\, WMEP and her special guest\, David T Stevens\, PMED a wellness architect himself\, will share from their experience of embedding the 4Ms and #fit4events framework in events how to pair AI-powered tools like the Wellness Session Designer and Activity Curator with human judgment to create wellness that truly supports participants and returns an ROI. Anca Platon Trifan + David T Stevens \n\n\n\n \nWednesday\, October 8\n\n\n\n\n 10:00am-10:30am Spark DemoReimagine Event Planning: AI Driven Ideation Dive into the cutting-edge world of AI-powered event planning with Spark. This eye-opening demo will showcase how Spark's innovative AI technology can supercharge your brainstorming sessions\, turning "been there\, done that" into "wow\, never thought of that!" Watch as we harness the power of machine learning to generate fresh\, out-of-the-box ideas for your next big shindig. From theme concepts to engagement strategies\, you'll see firsthand how Spark can help you knock your events out of the park and leave your attendees buzzing. Chantal Sturk-Nadeau \n\n\n 11:00am – 11:30amDestinaitor Demo Experience the future of event planning with Destinaitor AI\, a groundbreaking tool that's reshaping how planners and destinations connect. In this demo\, you'll see firsthand how our AI-powered platform streamlines the search process\, delivering tailored results based on real time\, verified data. Discover how Destinaitor AI saves planners valuable time while helping destinations showcase their unique value\, creating a win-win scenario that's transforming the industry. Cassandra Maurice-Magee\n\n\n 2:00pm-2:30pmSpark DemoThe Ultimate Content Creator’s Sidekick: Spark in ActionExperience a dynamic demonstration of Spark AI\, an innovative tool transforming content creation. This session showcases how Spark enhances the creative process\, significantly boosting productivity across various content types. From crafting compelling headlines to generating engaging social media posts\, witness Spark's versatility in action. Learn how this AI assistant can help overcome creative challenges\, streamline workflows\, and consistently produce high-quality content. Join us to explore how Spark AI can elevate your content strategy and execution. Nick Borelli\n\n\n\n \nThursday\, October 9\n\n\n\n\n 10:00am-10:30am Destinaitor DemoExperience the future of event planning with Destinaitor AI\, a groundbreaking tool that's reshaping how planners and destinations connect. In this demo\, you'll see firsthand how our AI-powered platform streamlines the search process\, delivering tailored results based on real-time\, verified data. Discover how Destinaitor AI saves planners valuable time while helping destinations showcase their unique value\, creating a win-win scenario that's transforming the industry. Cassandra Maurice-Magee \n\n\n 12:30pm – 1:00pmSpark DemoThe Ultimate Content Creator’s Sidekick: Spark in Action Experience a dynamic demonstration of Spark AI\, an innovative tool transforming content creation. This session showcases how Spark enhances the creative process\, significantly boosting productivity across various content types. From crafting compelling headlines to generating engaging social media posts\, witness Spark's versatility in action. Learn how this AI assistant can help overcome creative challenges\, streamline workflows\, and consistently produce high-quality content. Join us to explore how Spark AI can elevate your content strategy and execution. Nick Borelli\n\n\n 1:30pm-2:00pmDestinaitor DemoExperience the future of event planning with Destinaitor AI\, a groundbreaking tool that's reshaping how planners and destinations connect. In this demo\, you'll see firsthand how our AI-powered platform streamlines the search process\, delivering tailored results based on real-time\, verified data. Discover how Destinaitor AI saves planners valuable time while helping destinations showcase their unique value\, creating a win-win scenario that's transforming the industry. Cassandra Maurice-Magee\n\n\n\n \n\n \n \n\n\n \n \n\n \n \n \n Press Conference\n\n\n Wednesday\, October 8th at 1pm  \nPCMA Delivers Enhanced Education and Technology for Global Business Events Community \nPCMA Board Chair\, Neil Brownlee and Sherrif Karamat\, CAE\, PCMA and CEMA President & CEO will preview two unmatched education offerings with the application process to open during Convening Leaders 2026 in Philadelphia\, Pennsylvania. Enhancements to destination and venue research and sourcing platforms continue with Destinaitor and Spark. \n\n \n \n\n\n \n \n\n \n \n \n Join the IMEX America Wellbeing Challenge\n\n\n Sponsored by Caesars Entertainment\nPowered by Heka Health\nIn partnership with the PCMA Foundation and Prevue Meetings & Incentives \nParticipate in a range of wellbeing activities and enjoy some healthy competition with your peers at IMEX America 2025. Earn chances to win amazing prizes for reaching Challenge Goals and working your way up the leaderboard.   \nIn addition to competing as an individual\, you can create your own team or join an existing team. Teams compete against other teams based on average points and you can also see well how you rank against your teammates.  \nThe IMEX Wellbeing Challenge starts first thing on Tuesday\, October 7 (12:01a PT) and ends Thursday\, October 9 at noon PT.  \nStop by the PCMA Foundation booth (F441) and take on the hula hoop to earn 1\,000 bonus points per day. Earn an additional 2\,000 bonus points for every donation to the PCMA Foundation of $25 or more at https://foundation.pcma.org/donate/  \n\n[vc_btn title=”Learn more and sign up here” style=”outline-custom” outline_custom_color=”#54a0df” outline_custom_hover_background=”#54a0df” outline_custom_hover_text=”#ffffff” shape=”round” align=”center” i_align=”right” i_icon_fontawesome=”” add_icon=”true” link=”url:https%3A%2F%2Fwww.hekahealth.com%2Fimexamerica25|target:_blank|rel:nofollow”] \n \n\n\n \n \n\n \n \n \n \n \n \n \n\n Networking Receptions \n\n\n Tuesday\, October 7 & Wednesday\, October 8 PCMA & CEMA Member Reception\n3:00pm-4:00pm | Booth F441 Connect with fellow members during IMEX and enjoy networking and industry camaraderie.\nBrought to you by Philadelphia Convention & Visitors Bureau and Destination Toronto\n \n \nWednesday\, October 8\nCEMA Pop Up\n6:00pm–8:00pm | Pinky’s by Vanderpump\, Flamingo Las Vegas \nEnjoy an intimate setting to exchange ideas\, meet new peers\, and strengthen industry relationships while celebrating IMEX week in style. With support from our partners Caesars Entertainment and Impact XM\, this gathering is designed to give you space to recharge\, connect\, and walk away with meaningful new contacts. Register here » URL:https://www.pcma.org/event/imex-2025/ LOCATION:Mandalay Bay Resort & Casino\, 3950 S Las Vegas Blvd\, Las Vegas\, NV\, 89119\, United States CATEGORIES:Featured,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/09/1500x500-web.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20251007 DTEND;VALUE=DATE:20251010 DTSTAMP:20260403T151344 CREATED:20250815T193220Z LAST-MODIFIED:20250820T152954Z UID:241123-1759795200-1760054399@www.pcma.org SUMMARY:CEMA Study Tour: IMEX America 2025 DESCRIPTION:We’re bringing the signature CEMA Study Tour experience to IMEX America—the largest trade show for the global meetings\, events\, and incentive travel industry. This 1½-day curated program is your all-access pass to what’s working right now in event strategy. \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”LEARN MORE and APPLY” style=”flat” shape=”round” color=”sky” size=”lg” align=”center” link=”url:https%3A%2F%2Fcemastudytourimexamerica2025.splashthat.com%2F|target:_blank”] URL:https://www.pcma.org/event/cema-study-tour-imex-america-2025/ LOCATION:Las Vegas\, NV CATEGORIES:Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/08/1500x500-study-tour-IMEX.png ORGANIZER;CN="CEMA":MAILTO:membership@cemaonline.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20251008T180000 DTEND;TZID=America/Los_Angeles:20251008T200000 DTSTAMP:20260403T151344 CREATED:20250820T150357Z LAST-MODIFIED:20250820T153326Z UID:241323-1759946400-1759953600@www.pcma.org SUMMARY:CEMA Study Tour: IMEX America | Pop-Up DESCRIPTION:CEMA invites you to a special networking night at Pinky’s by Vanderpump\, Flamingo Las Vegas\, during IMEX America. This intimate mixer offers the perfect setting to meet peers\, share insights\, and strengthen industry connections. \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”JOIN GUEST LIST” style=”flat” shape=”round” color=”sky” size=”lg” align=”center” link=”url:https%3A%2F%2Fcemapopupimexamerica2025.splashthat.com%2F|target:_blank”] URL:https://www.pcma.org/event/cema-study-tour-imex-america-pop-up/ LOCATION:Pinky’s by Vanderpump\, Flamingo Las Vegas\, 3555 Las Vegas Blvd South\, Las Vegas\, NV\, 89109\, United States CATEGORIES:Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/08/1500x500-cmea-popup-imex2025.png ORGANIZER;CN="CEMA":MAILTO:membership@cemaonline.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20251014 DTEND;VALUE=DATE:20251017 DTSTAMP:20260403T151344 CREATED:20241115T131914Z LAST-MODIFIED:20250902T085044Z UID:217738-1760400000-1760659199@www.pcma.org SUMMARY:Convening EMEA 2025 DESCRIPTION:Convening EMEA is PCMA EMEA’s annual flagship event bringing together the global business events industry for an immersive 3-day programme in Europe. \nThe event attracts 600+ business event leaders from over 40 countries to challenge each other and develop ways to move forward together. It is the platform to share knowledge\, make meaningful connections\, learn\, do business\, be inspired and to grow as an individuals\, teams and organisations. \nThis is your opportunity to contribute to building a stronger future for the business events industry\, join us in Rotterdam in October 2025 as our journey continues. \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”FIND OUT MORE” style=”outline” color=”sky” align=”center” link=”url:https%3A%2F%2Fconveningemea.org%2Fattend%2F|title:FIND%20OUT%20MORE|target:_blank”] URL:https://www.pcma.org/event/convening-emea-2025/ LOCATION:Postillion Hotel & Convention Centre WTC\, Beursplein 37\, Meent 110\, Rotterdam\, 3011 AA\, Netherlands CATEGORIES:• Sustainability,EMEA (Europe, Middle East & Africa),Featured,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/01/CEMEA25-web-2400x800-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251016T120000 DTEND;TZID=America/Chicago:20251016T123000 DTSTAMP:20260403T151344 CREATED:20241211T172424Z LAST-MODIFIED:20251015T180602Z UID:218881-1760616000-1760617800@www.pcma.org SUMMARY:Webinar: Making the Most of your PCMA Membership DESCRIPTION:Your membership with PCMA can put you on the right track to take your career to the next level. The information in this webinar will highlight the different opportunities available to you as a member. We will go over how to take full advantage of all we offer! \nMembers will receive an overview of benefits and hear testimonials from their peers for how to best utilize their membership. \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#54a0df” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_BltMlc6oTdu3RgYkf_kJKQ|target:_blank” el_class=”reg-btn”] \n \n\n\n \n \n\n \n \n \n \n\n\n Presenter: Lianna Bolton\nDirector\, Community Development\nPCMA URL:https://www.pcma.org/event/webinar-making-the-most-of-your-pcma-membership-10-16-25-2/ CATEGORIES:• Member Orientation,• Networking,Industry Calendar,PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/12/web-header-membership-webinar-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251027T110000 DTEND;TZID=America/Chicago:20251027T120000 DTSTAMP:20260403T151344 CREATED:20251015T194413Z LAST-MODIFIED:20251016T203442Z UID:243968-1761562800-1761566400@www.pcma.org SUMMARY:Spark Webinar Series: Create Content That Educates\, Engages & Inspires DESCRIPTION:[vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#54a0df” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2F5517605704318%2FWN_6D2wkOsoRTuYgRs6aN4Ykg|target:_blank” el_class=”reg-btn”] \n \n\n\n \n \n\n \n \n \n \n \n \n\n \n \n \n \n\n\n \nGo beyond watching — discover how Spark streamlines every stage of content creation\, from marketing copy to education program design. In this hands-on session\, you’ll build speaker bios\, email and social posts\, session outlines\, and even draft event programs & agendas. You’ll leave with practical outputs that connect with audiences\, support learning\, and bring your event story to life. \nThis isn’t another “sit back and watch” demo. You’ll roll up your sleeves\, tackle real event challenges\, and build practical solutions you can start using immediately. Sign up for Spark before the webinar to follow along live and get the most out of the session. \nIn this session\, you’ll learn how to: \n\nWrite engaging marketing copy for bios\, emails\, social posts\, and abstracts.\nBuild education content like agendas\, session outlines\, and learning objectives.\nAdapt tone and style across audiences\, platforms\, and formats with confidence.\nCreate usable content in real time for your events and communications.\n\n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#54a0df” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2F5517605704318%2FWN_6D2wkOsoRTuYgRs6aN4Ykg|target:_blank” el_class=”reg-btn”] \n \n\n\n \n \n\n \n \n \n Earn 1 CEU Credit Towards Your CMP Certification by Attending! \nBrought to you by Visit Anaheim URL:https://www.pcma.org/event/spark-webinar-series-create-content-that-educates-engages-inspires/ LOCATION:Online\, United States CATEGORIES:Industry Calendar,PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/10/Spark-Webinar-20251027-1500x500-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251112T151500 DTEND;TZID=America/Chicago:20251112T170000 DTSTAMP:20260403T151344 CREATED:20250815T134510Z LAST-MODIFIED:20251030T141013Z UID:241017-1762960500-1762966800@www.pcma.org SUMMARY:PCMA Foundation Fashion Show Chicago DESCRIPTION:Get ready for an afternoon that bursts with creativity and style—Living in Color!  The PCMA Foundation’s highly anticipated Chicago Fashion Show on November 12\, 2025\, at the iconic Aon Ballroom at Navy Pier. \nJoin industry leaders\, influencers\, and fashion enthusiasts for an unforgettable afternoon of runway magic\, exclusive looks\, and inspiring moments. \nFor more information\, click here. URL:https://www.pcma.org/event/pcma-foundation-fashion-show-chicago/ LOCATION:Aon Ballroom\, Navy Pier\, 840 E Grand Ave\, Chicago\, IL\, 60611\, United States CATEGORIES:• Networking,Featured,Industry Calendar,PCMA Events,PCMA Foundation ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/08/Fashion-Show-Chicago-2025-1500x500-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251119T110000 DTEND;TZID=America/Chicago:20251119T120000 DTSTAMP:20260403T151344 CREATED:20251028T233557Z LAST-MODIFIED:20251117T041234Z UID:244658-1763550000-1763553600@www.pcma.org SUMMARY:Spark Webinar Series | Part 2: Repurpose for Maximum Impact DESCRIPTION:[vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#54a0df” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2F6917615772025%2FWN_BDOsiKKGRbWuk4mVXwpFhQ|target:_blank” el_class=”reg-btn”] \n \n\n\n \n \n\n \n \n \n \n \n \n\n \n \n \n \n\n\n \nGo beyond watching — learn how to turn one piece of content into many. In this second session\, you’ll take case material like a keynote\, research paper\, or press release and repurpose it into ongoing education\, social posts\, learning summaries\, and marketing assets. Walk away with a campaign-ready content suite that works across education and promotion. \nThis isn’t another “sit back and watch” demo. You’ll roll up your sleeves\, tackle real event challenges\, and build practical solutions you can start using immediately. Sign up for Spark before the webinar to follow along live and get the most out of the session. \nIn this session\, you’ll learn how to: \n\nRepurpose a single piece of content into multiple formats (blogs\, posts\, briefs).\nDesign a campaign workflow from one source document or presentation.\nBuild reusable assets for both education and marketing.\nApply Spark repurposing to extend reach and reduce content development time.\n\n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#54a0df” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2F6917615772025%2FWN_BDOsiKKGRbWuk4mVXwpFhQ|target:_blank” el_class=”reg-btn”] \n \n\n\n \n \n\n \n \n \n Earn 1 CEU Credit Towards Your CMP Certification by Attending! \nBrought to you by Caesars Entertainment URL:https://www.pcma.org/event/spark-repurpose-for-maximum-impact/ LOCATION:Online\, United States CATEGORIES:Industry Calendar,PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/10/spark_banner_s2.1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20251202T100000 DTEND;TZID=Europe/London:20251202T110000 DTSTAMP:20260403T151344 CREATED:20251029T112317Z LAST-MODIFIED:20251112T153425Z UID:244678-1764669600-1764673200@www.pcma.org SUMMARY:PCMA EMEA Meet-Up December 2025: End of Year Community Connect DESCRIPTION:Join us for our last online Meet-up of the year on Tuesday\, 2 December 2025 from 10:00 – 11:00 GMT | 11:00 – 12:00 CEST. \nTune in for this Meet-up packed with laughs\, quick-thinking games\, and a few trick questions to keep everyone on their toes! You’ll get to vote\, share your opinions in real time\, and connect with others in a relaxed way. Come ready to engage\, play\, and make meaningful connections with our amazing community!\n\nPreparation: As your virtual background add an image of a moment you felt connected this year 🙂 \nPlease register below to secure your spot and avoid any disappointment.  \n\n \n \n\n\n \n \n\n \n \n [vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZnby5wY21hLm9yZyUyRmwlMkY1ODkwMTMlMkYyMDI1LTAyLTE4JTJGOHlkZnAyJTIyJTIwd2lkdGglM0QlMjIxMDAlMjUlMjIlMjBoZWlnaHQlM0QlMjI1MDAlMjIlMjB0eXBlJTNEJTIydGV4dCUyRmh0bWwlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvd1RyYW5zcGFyZW5jeSUzRCUyMnRydWUlMjIlMjBzdHlsZSUzRCUyMmJvcmRlciUzQSUyMDAlMjIlM0UlM0MlMkZpZnJhbWUlM0U=[/vc_raw_html] URL:https://www.pcma.org/event/pcma-emea-meet-up-december-2025/ CATEGORIES:PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/10/2025-December-Meet-up-Website-Email-1500-x-500-px.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251204T110000 DTEND;TZID=America/Chicago:20251204T113000 DTSTAMP:20260403T151344 CREATED:20241210T205237Z LAST-MODIFIED:20251020T122155Z UID:218761-1764846000-1764847800@www.pcma.org SUMMARY:New Member Orientation (Q4 2025) DESCRIPTION:Your membership with PCMA can put you on the right track to take your career to the next level. The information in this orientation webinar will help you to get started on your journey. PCMA is your gateway to the industry’s most relevant\, cutting-edge information and knowledgeable leaders. So let’s get you prepped and ready to take full advantage of all we offer! \nNew members will receive an overview of benefits and hear testimonials from their peers for how to best utilize their membership. \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#54a0df” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_3VeS94ImRB2qPSEyuF6cfw|target:_blank” el_class=”reg-btn”] \n \n\n\n \n \n\n \n \n \n \n\n\n Presenter: Lianna Bolton\nDirector\, Community Development\nPCMA URL:https://www.pcma.org/event/new-member-orientation-q4-2025-2/ CATEGORIES:• Member Orientation,• Networking,Industry Calendar,PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/12/web-header-membership-webinar-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251211T110000 DTEND;TZID=America/Chicago:20251211T120000 DTSTAMP:20260403T151344 CREATED:20251126T154626Z LAST-MODIFIED:20251126T160521Z UID:245817-1765450800-1765454400@www.pcma.org SUMMARY:Spark Webinar Series | Part 3: Draft\, Ideate & Innovate DESCRIPTION:[vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#54a0df” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2F6117637523517%2FWN_X7Qr6WVRRwyBkHnUq9PTlg|target:_blank” el_class=”reg-btn”] \n \n\n\n \n \n\n \n \n \n \n \n \n\n \n \n \n \n\n\n \nGo beyond watching — learn how to turn one piece of content into many. In this second session\, you’ll take case material like a keynote\, research paper\, or press release and repurpose it into ongoing education\, social posts\, learning summaries\, and marketing assets. Walk away with a campaign-ready content suite that works across education and promotion. \nThis isn’t another “sit back and watch” demo. You’ll roll up your sleeves\, tackle real event challenges\, and build practical solutions you can start using immediately. Sign up for Spark before the webinar to follow along live and get the most out of the session. \nIn this session\, you’ll learn how to: \n\nReview contracts\, waivers\, and policies tailored to events.\nUse Spark Brainstorm to ideate themes\, titles\, and learning formats.\nExplore creative approaches to activations and delegate engagement.\nRefine outputs to balance compliance\, creativity\, and clarity.\n\n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#54a0df” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2F6117637523517%2FWN_X7Qr6WVRRwyBkHnUq9PTlg|target:_blank” el_class=”reg-btn”] \n \n\n\n \n \n\n \n \n \n Earn 1 CEU Credit Towards Your CMP Certification by Attending! \nBrought to you by Experience Sioux Falls URL:https://www.pcma.org/event/draft-ideate-innovate/ LOCATION:Online\, United States CATEGORIES:Industry Calendar,PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/11/Spark-Webinar3-Banner.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20260111T090000 DTEND;TZID=America/New_York:20260114T130000 DTSTAMP:20260403T151344 CREATED:20250128T221210Z LAST-MODIFIED:20251119T144137Z UID:221129-1768122000-1768395600@www.pcma.org SUMMARY:2026 Convening Leaders DESCRIPTION:Join us Jan. 11–14\, 2026\, when PCMA Convening Leaders brings its flagship education and networking event to Philadelphia. Hosted by Philadelphia Convention and Visitors Bureau (PHLCVB)\, CL26 will be held at the Pennsylvania Convention Center. \nDiscover why thousands of business events professionals and community leaders from around the world come to Convening Leaders every year to explore\, through leading-edge education\, research\, and networking\, how business events generate economic and social legacies for businesses and communities. URL:https://www.pcma.org/event/2026-convening-leaders/ LOCATION:Pennsylvania Convention Center\, 1101 Arch Street\, Philadelphia\, PA\, 19107\, United States CATEGORIES:Featured,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/01/pcma_CL26_1500x500.png GEO:39.9539323;-75.1588768 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Pennsylvania Convention Center 1101 Arch Street Philadelphia PA 19107 United States;X-APPLE-RADIUS=500;X-TITLE=1101 Arch Street:geo:-75.1588768,39.9539323 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260210T110000 DTEND;TZID=America/Chicago:20260210T120000 DTSTAMP:20260403T151344 CREATED:20260114T231648Z LAST-MODIFIED:20260116T163303Z UID:247880-1770721200-1770724800@www.pcma.org SUMMARY:Spark Webinar Series | Turn Data Into Decisions DESCRIPTION:[vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#9353f6″ gradient_text_color=”#ffffff !important” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2F5417684186506%2FWN_A__1UBpBRxyBNLzQAdTk2A|target:_blank” el_class=”reg-btn pcma-btn”] \n \n\n\n \n \n\n \n \n \n \n \n \n\n \n \n \n \n\n\n \nGo beyond watching — transform raw data into insights you can act on. In this hands-on session\, you’ll upload case data from surveys\, registrations\, or session feedback\, then generate summaries\, identify learning trends\, and test “what-if” scenarios. You’ll finish with analysis you can use for reporting\, program design\, and stakeholder updates. \nIn this session\, you’ll learn how to: \n\nUpload and analyze survey\, registration\, or feedback data in Spark.\nGenerate summaries that highlight key insights and learning trends.\nTest “what-if” scenarios to inform program design and key decisions.\nProduce shareable reports and executive summaries for stakeholders.\n\n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#9353f6″ gradient_text_color=”#ffffff !important” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2F5417684186506%2FWN_A__1UBpBRxyBNLzQAdTk2A|target:_blank” el_class=”reg-btn pcma-btn”] \n \n\n\n \n \n\n \n \n \n Earn 1 CEU Credit Towards Your CMP Certification by Attending! \nBrought to you by Discover Puerto Rico URL:https://www.pcma.org/event/turn-data-into-decisions/ LOCATION:Online\, United States CATEGORIES:Featured,Industry Calendar,PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/01/spark-banner-s2-zoom.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260212T110000 DTEND;TZID=America/Chicago:20260212T113000 DTSTAMP:20260403T151344 CREATED:20251023T184646Z LAST-MODIFIED:20260116T164015Z UID:244405-1770894000-1770895800@www.pcma.org SUMMARY:New Member Orientation (Q1 2026) DESCRIPTION:Your membership with PCMA can put you on the right track to take your career to the next level. The information in this orientation webinar will help you to get started on your journey. PCMA is your gateway to the industry’s most relevant\, cutting-edge information and knowledgeable leaders. So let’s get you prepped and ready to take full advantage of all we offer! \nNew members will receive an overview of benefits and hear testimonials from their peers for how to best utilize their membership. \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER NOW” style=”custom” custom_background=”#85165a” custom_text=”#ffffff” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_oxi9XrY_Sca2q15EvvbqSg|target:_blank” el_class=”reg-btn”] \n \n\n\n \n \n\n \n \n \n \n\n\n Presenter: Stacey Shafer\nVice President\, Community Engagement\nPCMA URL:https://www.pcma.org/event/new-member-orientation-q1-2026-2-2/ CATEGORIES:• Member Orientation,• Networking,Industry Calendar,PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/12/web-header-membership-webinar-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260219T110000 DTEND;TZID=America/Chicago:20260219T234500 DTSTAMP:20260403T151344 CREATED:20260205T175425Z LAST-MODIFIED:20260205T185838Z UID:248937-1771498800-1771544700@www.pcma.org SUMMARY:Destinaitor Webinar | Stop Browsing. Start Discovering. DESCRIPTION:[vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#0047ab” gradient_custom_color_2=”#3564b1″ gradient_text_color=”#ffffff !important” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2F1417703153335%2FWN_a35k28A5RPODBBDNY7a9fQ|target:_blank” el_class=”reg-btn pcma-btn”] \n \n\n\n \n \n\n \n \n \n \n \n \n\n \n \n \n \n\n\n \nFinding the right destination shouldn’t mean sorting through hundreds of mismatched options. Join PCMA’s first Destinaitor Webinar to see how AI-powered intelligence transforms venue selection from a research bottleneck into a strategic advantage. Learn to upload RFPs\, compare verified destination data\, and eliminate hours of manual research in this interactive 45-minute demo. \nIn this session\, you’ll learn: \n\nAI-powered matching that surfaces only destinations aligned with your event requirements\nHow to upload RFPs and ask natural language questions to get instant\, verified answers\nCompare destinations using trusted\, centralized data on sustainability\, accessibility\, and safety\nIntegrate Destinaitor into your workflow to eliminate hours of manual research\n\n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#0047ab” gradient_custom_color_2=”#3564b1″ gradient_text_color=”#ffffff !important” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2F1417703153335%2FWN_a35k28A5RPODBBDNY7a9fQ|target:_blank\n” el_class=”reg-btn pcma-btn”] URL:https://www.pcma.org/event/stop-browsing-start-discovering/ LOCATION:Online\, United States CATEGORIES:Featured,Industry Calendar,PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/02/dest-webinar-web-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260310T110000 DTEND;TZID=America/Chicago:20260310T120000 DTSTAMP:20260403T151344 CREATED:20260225T164325Z LAST-MODIFIED:20260225T165909Z UID:249912-1773140400-1773144000@www.pcma.org SUMMARY:Spark Webinar Series | Explore\, Test & Tailor DESCRIPTION:[vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#9353f6″ shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_qohbkNH2Q0u-rtOfCVvQzw|target:_blank” el_class=”reg-btn pcma-btn white-btn”] \n \n\n\n \n \n\n \n \n \n \n \n \n\n \n \n \n \n\n\n \nGo beyond watching — explore Spark’s most versatile tools. You’ll use Destinaitor to shortlist destinations\, compare RFPs and venues\, then apply Spark Labs to test influencer briefs\, campaign concepts\, and program innovations. Leave with a tailored plan that balances marketing reach\, audience engagement\, and logistical fit.  \nIn this session\, you’ll learn how to: \n\nUse Spark Destinaitor to evaluate destinations and venues. \nApply Spark Labs to develop influencer briefs and campaign concepts. \nTest program innovations using case-based scenarios. \nBuild a tailored destination and marketing plan to replicate in practice. \n\n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#9353f6″ gradient_text_color=”” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_qohbkNH2Q0u-rtOfCVvQzw|target:_blank” el_class=”reg-btn pcma-btn”] \n \n\n\n \n \n\n \n \n \n Earn 1 CEU Credit Towards Your CMP Certification by Attending! \nBrought to you by Discover Puerto Rico URL:https://www.pcma.org/event/spark-webinar-explore-test-tailor/ LOCATION:Online\, United States CATEGORIES:Featured,Industry Calendar,PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/02/spark-banner-eventhub-1500x500-1.png END:VEVENT END:VCALENDAR