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DTSTART;TZID=America/Chicago:20260609T110000
DTEND;TZID=America/Chicago:20260609T120000
DTSTAMP:20260509T072841
CREATED:20260416T161351Z
LAST-MODIFIED:20260416T161351Z
UID:252103-1781002800-1781006400@www.pcma.org
SUMMARY:Spark Webinar Series | Master Your Marketing Engine
DESCRIPTION:[vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#9353f6″ shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_rRN9CkIjS_qCE_XGbjX_Qw|target:_blank” el_class=”reg-btn pcma-btn white-btn”]        \n    \n\n\n    \n    \n\n    \n        \n            \n    Go beyond watching — discover how to transform your event marketing from generic outreach into a precision-targeted campaign. In this hands-on session\, you’ll use Spark to build deep audience personas and then immediately put them to work. You’ll draft segmented email sequences\, craft high-impact social media kits\, and generate professional press releases. You’ll leave with a cohesive marketing toolkit designed to reach the right people with the right message. \nLearning outcomes: \n\nDevelop detailed audience personas to ground your marketing strategy in real human needs.\nGenerate multi-channel social content tailored to different platforms and engagement goals.\nDraft segmented email campaigns that speak directly to specific attendee profiles.\nCreate professional press releases and media assets to amplify your event’s reach.\nStreamline the path from strategy to execution using Spark’s integrated marketing tools.\n\nPresenter: Nick Borelli \n\n        \n    \n\n\n    \n    \n\n    \n        \n            [vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#9353f6″ gradient_text_color=”” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_kvkdn585RzqdzaeIDZCpvg%23%2Fregistration|target:_blank” el_class=”reg-btn pcma-btn”]        \n    \n\n\n    \n    \n\n    \n        \n            \n    Earn 1 CEU Credit Towards Your CMP Certification by Attending! \nBrought to you by Experience Sioux Falls
URL:https://www.pcma.org/event/spark-webinar-master-your-marketing-engine/
LOCATION:Online\, United States
CATEGORIES:Featured,Industry Calendar,PCMA Events,Webinars
ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/04/Automate.png
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260618T110000
DTEND;TZID=America/Chicago:20260618T113000
DTSTAMP:20260509T072841
CREATED:20260428T165144Z
LAST-MODIFIED:20260429T131126Z
UID:252806-1781780400-1781782200@www.pcma.org
SUMMARY:New Member Orientation (Q2 2026)
DESCRIPTION:Your membership with PCMA can put you on the right track to take your career to the next level. The information in this orientation webinar will help you to get started on your journey. PCMA is your gateway to the industry’s most relevant\, cutting-edge information and knowledgeable leaders. So let’s get you prepped and ready to take full advantage of all we offer! \nNew members will receive an overview of benefits and hear testimonials from their peers for how to best utilize their membership. \n\n        \n    \n\n\n    \n    \n\n    \n        \n            [vc_btn title=”REGISTER NOW” style=”custom” custom_background=”#85165a” custom_text=”#ffffff” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_adBMyWsjRZCCHOO8rAgSzA|target:_blank” el_class=”reg-btn”]        \n    \n\n\n    \n    \n\n    \n        \n            \n     \n\n\n    Presenter: Lianna Bolton\nDirector\, Community Development\nPCMA
URL:https://www.pcma.org/event/new-member-orientation-q2-2026/
CATEGORIES:• Member Orientation,• Networking,Industry Calendar,PCMA Events,Webinars
ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/12/web-header-membership-webinar-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260621
DTEND;VALUE=DATE:20260625
DTSTAMP:20260509T072841
CREATED:20241011T133037Z
LAST-MODIFIED:20260316T205214Z
UID:216042-1782000000-1782345599@www.pcma.org
SUMMARY:Business Events Summit formerly edUcon
DESCRIPTION:From edUcon to Business Events Summit \nAs part of PCMA’s brand refresh\, edUcon has evolved into the Business Events Summit to more clearly reflect what today’s leaders need from education: depth\, rigor\, and real‑world application. \nBusiness Events Summit 2026 is heading to Puerto Rico—where advanced learning and meaningful connection come together in one immersive setting. \nThe PCMA Business Events Summit is an advanced\, members-only education experience—an immersive\, skills‑based summit for business events professionals ready to sharpen their expertise\, solve real‑world challenges\, and elevate their impact. Formerly edUcon\, the Summit has been reimagined as a pinnacle learning environment with longer sessions\, hands‑on application\, and peer‑driven problem solving.
URL:https://www.pcma.org/event/business-events-summit-2026/
LOCATION:El Conquistador Resort\, Fajardo\, Puerto Rico
CATEGORIES:Featured,Industry Calendar,PCMA Events
ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/10/besummit-event-banner-1500x500-1.png
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260913
DTEND;VALUE=DATE:20260916
DTSTAMP:20260509T072841
CREATED:20251021T093215Z
LAST-MODIFIED:20251021T101310Z
UID:244245-1789257600-1789516799@www.pcma.org
SUMMARY:Convening EMEA 2026
DESCRIPTION:Convening EMEA is PCMA EMEA’s annual flagship event bringing together the global business events industry for an immersive 3-day programme in Europe. \nThe event attracts 600+ business event leaders from over 40 countries to challenge each other and develop ways to move forward together. It is the platform to share knowledge\, make meaningful connections\, learn\, do business\, be inspired and to grow as individuals\, teams and organisations. \nThis is your opportunity to contribute to building a stronger future for the business events industry. \nJoin us in Lisbon in September 2026 as our journey continues. \n\n        \n    \n\n\n    \n    \n\n    \n        \n            [vc_btn title=”FIND OUT MORE” style=”outline” color=”sky” align=”center” link=”url:https%3A%2F%2Fconveningemea.org%2F|title:FIND%20OUT%20MORE|target:_blank”]
URL:https://www.pcma.org/event/convening-emea-2026/
LOCATION:FIL – Lisbon Exhibition and Congress Centre\, Rua do Bojador\, Parque das Nações\, Lisbon\, 1998-010\, Portugal
CATEGORIES:• Sustainability,EMEA (Europe, Middle East & Africa),Featured,Industry Calendar,PCMA Events
ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/10/CEMEA26-2400x800-v2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260915
DTEND;VALUE=DATE:20260917
DTSTAMP:20260509T072841
CREATED:20251027T151644Z
LAST-MODIFIED:20251027T160951Z
UID:244546-1789430400-1789603199@www.pcma.org
SUMMARY:Convene 4 Climate 2026
DESCRIPTION:Convene 4 Climate (C4C) is a global platform and movement aimed at accelerating the transition of the Business Events Industry (BEI) towards sustainability and regeneration. \nA collaborative initiative born in 2024 between PCMA in collaboration with The Strategic Alliance of National Convention Bureaux of Europe (SANCBE)\, C4C has taken a structured\, action-oriented approach\, stimulating cross-sector collaboration to promote and realise feasible tactics that enable industry stakeholders to drive measurable change. \nThis platform will bring together BEI and other sectors to explore future scenarios\, growing knowledge and creative solutions around the intersection of climate-tech and the world of Business Events. Through creating workshop-based and lasered-focus content environments we will find tools and technology\, skills and people to propel better decisions and the ability to act now. \nJoin us in Lisbon in September 2026 as our journey continues. \n\n        \n    \n\n\n    \n    \n\n    \n        \n            [vc_btn title=”FIND OUT MORE” style=”outline” color=”sky” align=”center” link=”url:https%3A%2F%2Fconvene4climate.org%2F|title:FIND%20OUT%20MORE|target:_blank”]
URL:https://www.pcma.org/event/convene-4-climate-2026/
LOCATION:FIL – Lisbon Exhibition and Congress Centre\, Rua do Bojador\, Parque das Nações\, Lisbon\, 1998-010\, Portugal
CATEGORIES:• Sustainability,EMEA (Europe, Middle East & Africa),Featured,Industry Calendar,PCMA Events
ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/10/C4C-Lisbon2026-4608x1152-1-scaled.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260917T110000
DTEND;TZID=America/Chicago:20260917T113000
DTSTAMP:20260509T072841
CREATED:20260429T130926Z
LAST-MODIFIED:20260429T131002Z
UID:252862-1789642800-1789644600@www.pcma.org
SUMMARY:New Member Orientation (Q3 2026)
DESCRIPTION:Your membership with PCMA can put you on the right track to take your career to the next level. The information in this orientation webinar will help you to get started on your journey. PCMA is your gateway to the industry’s most relevant\, cutting-edge information and knowledgeable leaders. So let’s get you prepped and ready to take full advantage of all we offer! \nNew members will receive an overview of benefits and hear testimonials from their peers for how to best utilize their membership. \n\n        \n    \n\n\n    \n    \n\n    \n        \n            [vc_btn title=”REGISTER NOW” style=”custom” custom_background=”#85165a” custom_text=”#ffffff” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_k5XiiSi9TpW3DQBmgGmpXw|target:_blank” el_class=”reg-btn”]        \n    \n\n\n    \n    \n\n    \n        \n            \n     \n\n\n    Presenter: Lianna Bolton\nDirector\, Community Development\nPCMA
URL:https://www.pcma.org/event/new-member-orientation-q3-2026/
CATEGORIES:• Member Orientation,• Networking,Industry Calendar,PCMA Events,Webinars
ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/12/web-header-membership-webinar-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20270418
DTEND;VALUE=DATE:20270421
DTSTAMP:20260509T072841
CREATED:20260429T061616Z
LAST-MODIFIED:20260429T061616Z
UID:252848-1808006400-1808265599@www.pcma.org
SUMMARY:Convening APAC 2027
DESCRIPTION:PCMA APAC has officially confirmed that the Convening APAC 2027 will take place from 18-20 April 2027\, at Marina Bay Sands in Singapore. \nAbout Convening APAC \nConvening APAC is where multi-generational senior business event leaders and next generation professionals converge. Together\, they shape the future of our industry and profession. Designed for corporate event marketing professionals\, association meeting professionals\, event owners\, event managers\, and business events leaders\, this PCMA Asia Pacific flagship event brings together a trusted community from across the region. \nConvening APAC delivers a signature mix of bold ideas and practical solutions. Gain insights and inspiration from beyond the industry. Explore strategies to tackle today’s challenges. Uncover future-focused perspectives on regional trends and opportunities. It’s about sparking conversations\, changing old ways\, and co-creating impactful outcomes. \nConvening APAC empowers individuals and teams with knowledge\, skills\, and a like-minded community. This helps them thrive in times of constant change. With fresh faces\, multi-generational perspectives\, and bold thinking\, Convening APAC ignites innovation\, drives growth\, and amplifies the collective power of the PCMA community — leading minds; leading change. \n \n\n        \n    \n\n\n    \n    \n\n    \n        \n            \n    Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n        \n    \n\n\n    \n    \n\n    \n        \n            \n    \n\n\n    Panellists & Moderator\n \n\n\n				\n					\n						\n							\n								Kim Hyde (Panellist)Patricia Cheong (Panellist)Dr. Oliver Lock (Panellist)Florence Chua (Moderator)\n							\n						\n						\n							\n    Kim Hyde \nConferences and Events Professional\, CPA Australia \n\n\n            \n                    \n    \n\n    Kim Hyde is the Product Development Executive – Conferences at CPA Australia\, where she curates content for major events including CPA Week and CPA Congress. With over 20 years of experience in Conferences\, Events\, and Marketing\, Kim has worked across diverse industries including major sporting events\, FMCG\, and not-for-profit member-based associations. Her expertise has contributed to events reaching global audiences\, with her largest project engaging 700 million people worldwide. At CPA Australia\, Kim continues to leverage her extensive background to deliver impactful content for accounting and finance professionals worldwide. \nCheck out Kim’s LinkedIn. \n\n\n    Event Details \nDate: Tue\, 27 August 2024\nTime: 9:30am SGT | 10:30am KST | 11:30am AEST \nPlatform: Zoom Webinar \n\n\n    Patricia Cheong \nEvent Director\, Informa \n\n\n            \n                    \n    \n\n    Patricia Cheong\, DES\, CASE\, is a distinguished Business Events Strategist at ATxSG\, Informa\, with a well-earned reputation for pioneering innovative strategies within the MICE (Meetings\, Incentives\, Conferences\, and Exhibitions) industry. With her extensive expertise and forward-thinking approach\, Patricia has consistently driven impactful and successful events\, elevating brand experiences and fostering meaningful connections among industry professionals. Her leadership and dedication to excellence have positioned her as a thought leader in the business events landscape\, making her a sought-after strategist for transformative and results-driven event solutions. \nCheck out Patricia’s Linkedin.  \n\n\n    Dr. Oliver Lock \nAI Studio Director\, Deloitte \n\n\n            \n                    \n    \n\n    Dr. Oliver Lock is AI Studio Director at Deloitte\, specialising in generative AI and spatial data science. With a focus on developing innovative AI products\, he leads projects that transform service delivery across sectors in Deloitte Australia. As well as his current role\, Dr. Lock has extensive experience in urban planning\, transport systems\, and digital analytics\, having worked with major cities worldwide. He holds a PhD in Spatial Data Science from UNSW and a Master of Research from University College London. \nCheck out Dr. Oliver’s LinkedIn. \n\n\n    Florence Chua \nManaging Director\, PCMA APAC \n\n\n            \n                    \n    \n\n    Florence is an accomplished business leader with a passion for exploring new cultures\, cuisines\, and knowledge. She believes that traveling and learning are essential for personal growth and professional success. Florence has worked across various industries\, including media\, events\, management and consulting\, where she has developed a strong acumen for business thinking\, problem-solving\, and relationship-building. Florence is focused on reflective thinking and meaningful connections. She strives to deliver excellence in everything she does and believes that positivity and authenticity are essential for building trust and fostering long-term relationships. \nCheck out Flo’s Linkedin.  \n\n\n						\n					\n				         \n    \n\n\n    \n    \n\n    \n        \n                    \n    \n\n\n    \n    \n\n    \n        \n            \n            \n                    \n    \n[vc_btn title=”Keep Me Posted” style=”custom” custom_background=”#ef643d” custom_text=”#ffffff” shape=”round” size=”lg” align=”center” link=”url:https%3A%2F%2Fwww.pcma.org%2Fapac%2Fthebusinessofevents2024-apac-keep-me-posted%2F”]\n    *AUD rates are indicative pricing only. Registration will be charged in USD. \n\n        \n    \n\n\n    \n    \n\n    \n        \n            \n    About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n        \n    \n\n\n    \n    \n\n    \n        \n            \n    Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n     \n\n        \n    \n\n\n    \n    \n\n    \n        \n            \n    OUR PARTNERS
URL:https://www.pcma.org/event/convening-apac-2027/
CATEGORIES:APAC (Asia Pacific),Featured,Industry Calendar,PCMA Events
ATTACH;FMTTYPE=image/jpeg:https://www.pcma.org/wp-content/uploads/2026/04/Convening-APAC-2027.jpg
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