BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PCMA - ECPv5.14.2.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PCMA X-ORIGINAL-URL:https://www.pcma.org X-WR-CALDESC:Events for PCMA REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20250309T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20251102T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20260308T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20261101T070000 END:STANDARD TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD TZID:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20250309T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20251102T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20260308T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20261101T090000 END:STANDARD TZID:America/Bogota BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0500 TZNAME:-05 DTSTART:20250101T000000 END:STANDARD TZID:Asia/Singapore BEGIN:STANDARD TZOFFSETFROM:+0800 TZOFFSETTO:+0800 TZNAME:+08 DTSTART:20250101T000000 END:STANDARD TZID:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20260308T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20261101T090000 END:STANDARD TZID:Europe/Amsterdam BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20250330T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20251026T010000 END:STANDARD TZID:UTC BEGIN:STANDARD TZOFFSETFROM:+0000 TZOFFSETTO:+0000 TZNAME:UTC DTSTART:20250101T000000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260609T110000 DTEND;TZID=America/Chicago:20260609T120000 DTSTAMP:20260818T230631 CREATED:20260416T161351Z LAST-MODIFIED:20260519T145109Z UID:252103-1781002800-1781006400@www.pcma.org SUMMARY:Spark Webinar Series | Master Your Marketing Engine DESCRIPTION:Go beyond watching — discover how to transform your event marketing from generic outreach into a precision-targeted campaign. In this hands-on session\, you’ll use Spark to build deep audience personas and then immediately put them to work. You’ll draft segmented email sequences\, craft high-impact social media kits\, and generate professional press releases. You’ll leave with a cohesive marketing toolkit designed to reach the right people with the right message. \nLearning outcomes: \n\nDevelop detailed audience personas to ground your marketing strategy in real human needs.\nGenerate multi-channel social content tailored to different platforms and engagement goals.\nDraft segmented email campaigns that speak directly to specific attendee profiles.\nCreate professional press releases and media assets to amplify your event’s reach.\nStreamline the path from strategy to execution using Spark’s integrated marketing tools.\n\nPresenter: Nick Borelli \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#9353f6″ gradient_text_color=”” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_kvkdn585RzqdzaeIDZCpvg%23%2Fregistration|target:_blank” el_class=”reg-btn pcma-btn”] \n \n\n\n \n \n\n \n \n \n Earn 1 CEU Credit Towards Your CMP Certification by Attending! \nBrought to you by Experience Sioux Falls URL:https://www.pcma.org/event/spark-webinar-master-your-marketing-engine/ LOCATION:Online\, United States CATEGORIES:Featured,Industry Calendar,PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/04/Master.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20260604T083000 DTEND;TZID=America/New_York:20260604T130000 DTSTAMP:20260818T230631 CREATED:20260519T191636Z LAST-MODIFIED:20260521T151913Z UID:253667-1780561800-1780578000@www.pcma.org SUMMARY:Spark Lab 2.0 DESCRIPTION:The Spark 2.0 Lab is a hands-on AI workshop designed for event planners who are using AI and want to go further. \nThis Lab focuses on how Spark supports real event workflows that are difficult to achieve with standalone AI tools. Instead of isolated prompts or one-off tasks\, participants will learn how to use Spark to plan events\, transform complex content\, and turn data into actionable insights across the event lifecycle. \nParticipants will work directly inside Spark on practical use cases such as structuring event plans\, converting long-form video and session content into usable outputs\, and analyzing registration and survey data to inform smarter decisions. Small-group Labs allow participants to apply these workflows to their own upcoming events\, test ideas in real time\, and learn from peers. \nFoundational concepts are covered quickly. The majority of the session is dedicated to medium and advanced workflows that reflect how event teams actually work today. Participants will leave with ready-to-use workflows\, a clearer understanding of where Spark goes beyond generic AI tools\, and practical ideas for engaging their teams with Spark in 2026 and beyond. \nParticipants must bring their laptops as this is a hands on workshop. \nAdvanced registration is required. This event is exclusive to event strategists. URL:https://www.pcma.org/event/spark-lab-va-june-2026/ LOCATION:Intelligent Office- Tysons Corner\, 1934 Old Gallows Road\, Suite 350\, Vienna\, VA\, DC\, 22182\, United States CATEGORIES:Featured,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/05/Spark-Lab-1920-x-1080.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260527T130000 DTEND;TZID=America/Chicago:20260527T134500 DTSTAMP:20260818T230631 CREATED:20260520T185211Z LAST-MODIFIED:20260526T172841Z UID:253759-1779886800-1779889500@www.pcma.org SUMMARY:Executive Leader Fellowship Informational Webinar DESCRIPTION:From event leader to enterprise leader: a 45‑minute briefing with NYU SPS. \nJoin Vince Gennaro\, Founder and Executive Director of the NYU SPS Lab for Transformative Leadership\, for a candid overview of the new Executive Leader Fellowship from PCMA Institute and the NYU School of Professional Studies. \nIn 45 minutes\, you will see how this boardroom‑ready\, mini‑MBA–style fellowship helps proven event and experience leaders: \n\nReposition events as enterprise growth engines\, not cost centers\nOperate with confidence in C‑suite\, board\, and global stakeholder rooms\nBuild the succession bench your portfolio needs\nPressure‑test strategy alongside a small\, vetted cohort of peers\n\nThe inaugural cohort is capped at 25 and is closed‑enrollment\, making this briefing the most efficient way to determine if the timing\, commitment\, and outcomes align with your next move. \nRegister even if you cannot attend live; all registrants will receive the recording to watch on their own schedule. \nHost: Vince Gennaro\, Founder & Executive Director\, NYU SPS Lab for Transformative Leadership\nPresented by: PCMA Institute in collaboration with the NYU School of Professional Studies \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”Register for the Briefing” style=”custom” custom_background=”#6f004f” custom_text=”#ffffff” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_n3IeuMDWRLuwhYfSd0Un1w%23%2Fregistration%3Futm_campaign%3DInstitute%26utm_source%3Demail_institute%26utm_medium%3Demail_hero%26utm_content%3Dwebinar%26utm_term%3DMay_14%3Futm_campaign%3D%26utm_source%3D%26utm_medium%3D%26utm_content%3D|target:_blank” el_class=”reg-btn pcma-btn”] URL:https://www.pcma.org/event/executive-leader-fellowship-informational-webinar-may-2026/ LOCATION:Online\, United States CATEGORIES:Featured,Industry Calendar,PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/05/ELF-Webinar_PCMA-Event-Page.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260520T110000 DTEND;TZID=America/Chicago:20260520T120000 DTSTAMP:20260818T230631 CREATED:20260416T155707Z LAST-MODIFIED:20260416T160412Z UID:252099-1779274800-1779278400@www.pcma.org SUMMARY:Spark Webinar Series | Build Budgets That Work DESCRIPTION:[vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#9353f6″ shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_7GAehZhNTWOohT6j0WDQVw%23%2Fregistration|target:_blank” el_class=”reg-btn pcma-btn white-btn”] \n \n\n\n \n \n\n \n \n \n Go beyond watching — model event finances live in Spark. You’ll create draft budgets\, test “what-if” revenue and cost scenarios\, and link budgets back to program and marketing decisions. Walk away with an editable\, structured budget that aligns with both event design and business goals. \nLearning outcomes: \n\nDevelop draft event budgets in Spark using real-world cases.\nModel revenue and cost scenarios to test financial outcomes.\nLink budgets to program and marketing decisions for alignment.\nExport structured\, editable budgets ready for stakeholder review.\n\nPresenter: Nick Borelli \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#9353f6″ gradient_text_color=”” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_7GAehZhNTWOohT6j0WDQVw%23%2Fregistration|target:_blank” el_class=”reg-btn pcma-btn”] \n \n\n\n \n \n\n \n \n \n Earn 1 CEU Credit Towards Your CMP Certification by Attending! \nBrought to you by Ottowa Tourism URL:https://www.pcma.org/event/spark-webinar-build-budgets-that-work/ LOCATION:Online\, United States CATEGORIES:Featured,Industry Calendar,PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/04/BuildBudgets.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260510T143000 DTEND;TZID=America/Los_Angeles:20260512T100000 DTSTAMP:20260818T230631 CREATED:20260217T093028Z LAST-MODIFIED:20260510T110028Z UID:249487-1778423400-1778580000@www.pcma.org SUMMARY:PCMA NCC L.E.A.P. 2026 DESCRIPTION:L.E.A.P. is a day of advanced-level learning comprised of high-impact sessions that provide attendees the opportunity to Learn\, Engage\, Act and Participate through creative outlets under the guidance of thought leaders. \nOur theme this year is Advocacy in Action: Empowering Yourself and the Meetings Industry. Attendees will learn practical tools and strategies to advocate effectively and foster empowerment within themselves\, their teams and the industry. \nAttention Suppliers!\nInterested in showcasing your products or services to attendees throughout the event? Email us to learn all of the benefits of becoming a Table Sponsor. \nWhy Sponsor – Click Here \nVenue/Hotel Information\nCaesars Republic Lake Tahoe\n18 US-50 Stateline\nLake Tahoe\, NV 89449\n775-588-6611 \nRoom Block Details – PCMA NCC LEAP 2026 \n \nTransportation\nNeed Help Getting There? We Have Options! \nSunday\, 5/1012:00pm – San Francisco – Market Street between Steuart and Spear Street2:00pm – Sacramento Arden Fair Mall – Bus stop along Arden Way4:00pm – Approximate arrival at Caesar’s \nTuesday\, 5/121:00pm – Departure from Caesar’s Republic \n*Register for your ride through the registration system \nKeynotes\n \nPrincess Castleberry \nAI-Ready Leadership©: Leading with Discipline in the Age of Intelligent Systems \nThe meetings and events industry is being reshaped by AI — and the professionals who thrive will be the ones who can walk into a room with their CTO\, their legal team\, or their procurement director and advocate for how AI gets deployed\, governed\, and used at scale. \nThis isn’t a session about whether AI belongs in your workflow. It’s already there. This keynote helps event professionals build the strategic literacy to lead that conversation—inside their organizations and across their industry. \nGenerative\, predictive\, and agentic systems each operate differently\, produce different outcomes\, and carry different risks. Knowing the distinction is no longer optional for leaders who design experiences\, manage vendors\, drive ROI\, and protect organizational trust at enterprise scale. When deployed with discipline\, AI doesn’t just accelerate execution — it absorbs the operational load that depletes your team’s capacity and fuels burnout. \nThe differentiator is no longer access to AI. It is leadership discipline — knowing which system to deploy\, when human judgment must take the lead\, and how to build workflows your teams can execute with confidence. \nActionable Takeaways \n\nDistinguish between Generative\, Predictive\, and Agentic AI — including major models\, platforms\, and high-impact use cases most relevant to event professionals\nIdentify where each AI type creates the greatest leverage in event design\, stakeholder communication\, vendor management\, and post-event analytics\nWalk away with the language and framework to advocate for AI-integrated workflows with internal stakeholders — including IT\, Legal\, Risk\, and Finance\nLeave with a decision lens for evaluating which AI tools belong in your team’s workflow and which ones introduce risk you aren’t ready to govern\n\n\n\nTiffany Rose Goodyear\n\nEvent Design for all 5 Senses \nDesigning events through the lens of all five senses—sight\, sound\, touch\, taste\, and smell—creates immersive\, emotionally resonant experiences that leave a lasting impression. Our bodies take in the world through these sensory receptors\, yet traditional event design often neglects one or more of them. By intentionally engaging each sense\, we can create environments that are not only more memorable and meaningful\, but also more inclusive of different bodies and ways of experiencing the world. \nThis session invites you to rethink how the body interacts with space. You’ll explore what sensory design really means\, why it matters\, and how to practically apply it—starting with the emotional tone you want your guests to feel. From visual storytelling and ambient soundscapes to textural details\, food and beverage\, and scent as a powerful emotional anchor\, you’ll learn how to elevate your events and experiences with intention. \nTakeaways: \n\nUnderstand the importance of designing for all five senses and how it shapes memory and connection.\nLearn how the body processes sensory input in events\, and how to design with the body in mind.\nExplore how each sense contributes to emotional tone and attendee engagement:\n\nSight through lighting\, color\, and layout\nSound via music\, ambient noise\, or live elements\nTouch through texture\, material\, and physical comfort\nTaste via curated food and drink that ties into the experience\nSmell as a subtle but powerful trigger for emotion and memory\n\n\nStart with emotion: Identify how you want guests to feel and use the senses to build that emotional arc.\nGain practical tips and low-barrier ideas to start designing more inclusive\, multi-sensory events.\nExperience it live: Participate in a shared scent moment to deepen your understanding of olfaction’s impact\n\n\nMory Fontanez  \nLEADING WITHOUT SELF-ABANDONMENT \nSelf-trust in high-pressure\, service-first cultures. \nAfter two decades advising Fortune 500 executives\, founders\, and public figures through high-stakes decisions\, reputational crises\, and leadership transitions\, Mory Fontanez has seen the same pattern repeat: the greatest failures rarely come from a lack of strategy. They come from people ignoring what they already know. \nFor decades\, service professionals have been taught that excellence means endless availability\, emotional labor\, and silence around misalignment. This mindset creates high performers who are deeply disconnected from themselves. Mory reframes service as something far more powerful: personal authority\, honest leadership\, and trust in the part of you that already knows. The strongest leadership is not built through self-abandonment. It is built through self-trust. \nActionable Takeaways \n\nYour fear voice is not the answer. Learn to discern fear-based decision making from intuitive wisdom.\nStop confusing accommodation with leadership. Pleasing everyone is not strategy\, it’s often fear dressed up as professionalism.\nReplace performance with personal authority. The strongest client relationships are built on honesty\, standards\, and trust\, not over-functioning and over-explaining.\nTrust the part of you that already knows.  Learn how to turn those small gut feelings into decisive action.\n\nAgenda\n\n\n\n\nTime\nEvent\n\n\nSunday \nMay 10\n12:00pm\nDepart from San Francisco (Near Ferry Building) and drops off at Caesars Republic\n\n\n2:00pm\nDepart from Sacramento (Arden Mall) and drops off at Caesars Republic\n\n\n12:00-3:00pm\nSponsor setup\n\n\n12:00-5:00pm\nRegistration\n\n\n4:00-5:00pm\nHosted Buyer Tour\n\n\n5:00-6:30pm\nWelcome Reception at Wolf by Vanderpump\n\n\n9:00-11:00pm\nKaraoke After-Party\n\n\n  \n \n\n\n\nMondayMay 11\n7:00-7:45am\nBODY PUMP \nStart your day with an energizing full‑body strength workout designed to build endurance and boost your mood. This Body Pump session uses simple\, repetitive movements set to upbeat pacing to target all major muscle groups in a safe\, accessible way. It’s a great option for all fitness levels and a refreshing way to kick off the conference with focus and momentum.\n\n\n8:00-9:00am\nBreakfast\n\n\n8:00-9:00am\nRegistration\n\n\nAll Day\nACT – Community Service:Donate Journals & Pens for Tahoe Family Solutions.\n\n\nAll Day\nWork Zone\n\n\n9:00-9:15AM\nOpening remarks\n\n\n9:15-10:30am\nLEARN: Opening Keynote AI-Ready Leadership©: Leading with Discipline in the Age of Intelligent Systems | Princess Castleberry\n\n\n10:30-11:00am\nWellness Break\n\n\n11:00-11:45am\nBreakout #1: \nEDUCATE – AI Won’t Replace You. Bad Process Will | Anna Sun \nThe real threat to event professionals isn’t AI. It’s the 8-hour sourcing days\, the 50-page proposals no one has time to read\, and the meeting spend that never makes it into a single report.In this session\, Anna Sun – MIT computer science graduate and co-founder of Nowadays\, which has supported corporate events for clients like Amazon\, Google\, and BlackRock – cuts through the hype and gets specific: where AI is already replacing the worst parts of planning\, where it’s making planners dramatically more effective\, and where human judgment still wins every time.What you’ll walk away with: \n\nReal-world prompts Anna uses in her own work – from space planning to communications\, research\, scheduling\, and more\nWorkflow demonstrations showing where AI naturally fits into the planning cycle before\, during\, and after an event\nA practical breakdown of AI platforms and which tools actually align with your role\, team\, or organization\nA mindset shift: how to redesign your processes so AI becomes a strategic advantage rather than an overwhelming new technology\nReal examples from enterprise meeting programs on savings\, speed\, and visibility – with cross-industry takeaways for planners\, suppliers\, and partners alike\n\nBuilt for professionals who want to work smarter\, reduce friction\, and future-proof their approach – without losing the human expertise that makes events exceptional.\n\n\n11:00-11:45am\nBreakout #2:\nMeetings That Matter: Destination Stewardship and the Future of Events atLake Tahoe | Nettie PardueWhen your conference comes to Lake Tahoe\, you’re not just booking a venue — you’restepping into one of the most beloved and ecologically fragile destinations in North America.And with that privilege comes responsibility.This session introduces meeting and event professionals to the growing movement ofdestination stewardship\, and why it matters deeply to the future of the meetings industry. UsingLake Tahoe as a living case study\, Nettie Pardue — Managing Director of the Lake TahoeDestination Stewardship Council — will walk attendees through the regions collaborative\,community-driven Destination Stewardship Plan: a framework built around four strategic pillarsdesigned to ensure that tourism and recreation strengthen\, rather than strain\, the places welove to gather.The COVID-19 pandemic accelerated a reckoning already underway. As visitor pressure surgedat iconic destinations\, communities pushed back — demanding that tourism dollars\, eventfootprints\, and visitor behaviors align with local values and environmental realities. For PCMAmembers\, this is both a challenge and an extraordinary opportunity to lead. Meeting planners\,CVBs\, and hospitality professionals are uniquely positioned to shape how groups show up in adestination: before\, during\, and after an event. \nAttendees will leave with a clearer understanding of what destination stewardship means inpractice\, how the Lake Tahoe model can inform their own planning processes\, and concretestrategies for making their events part of the solution — from procurement and transportation toattendee engagement and community investment. \nLearning Objectives \nBy the end of this session\, participants will be able to:● Define destination stewardship and articulate why it is becoming a core competency formeeting professionals● Describe the Lake Tahoe Destination Stewardship Plan and its four strategic pillars● Identify at least three actionable ways to integrate stewardship principles into their eventplanning and site selection processes● Understand how meeting professionals can serve as destination champions andambassadors for the communities that host them\n\n\n11:00-11:45am\nBreakout #3:\nPARTICIPATE – Crafting Flavor With a Bay Area Legend \nDiscover the art and creativity behind modern beverage design in this intimate\, hands‑on breakout led by Caesars Entertainment’s in‑house master bartender\, a 20‑year industry veteran whose career has shaped some of the Bay Area’s most celebrated hospitality spots. \nIn this small‑group session (limited to just 10 participants per class)\, attendees will explore how professional mixologists think about balance\, flavor\, and presentation while creating two signature\, event‑ready drinks. It’s an engaging\, sensory experience designed to spark inspiration\, deepen appreciation for the craft\, and offer a memorable break from traditional conference learning. \nPerfect for anyone who loves great hospitality\, wants a behind‑the‑scenes look at expert technique\, or simply enjoys a creative\, social session with fellow attendees. \n\n\n\n11:00-11:45am\nBreakout #4:\nPARTICIPATE – Sound BathStep away from the pace of the conference and settle into 45 minutes of deep\, restorative calm. Divine Rest is a guided experience that blends gentle body relaxation with immersive sound designed to quiet the mind and reset the nervous system. Participants will be invited to settle comfortably\, release tension\, and allow waves of sound to create a sense of spaciousness and ease.This session is ideal for anyone needing a mental reset\, a moment of grounding\, or a peaceful pause between a full day of learning and connection.\n\n\n12:00-1:00pm\nNetworking Lunch\n\n\n1:00-1:45pm\nBreakout #1: \nEDUCATE – AI Won’t Replace You. Bad Process Will | Anna Sun \nThe real threat to event professionals isn’t AI. It’s the 8-hour sourcing days\, the 50-page proposals no one has time to read\, and the meeting spend that never makes it into a single report. \nIn this session\, Anna Sun – MIT computer science graduate and co-founder of Nowadays\, which has supported corporate events for clients like Amazon\, Google\, and BlackRock – cuts through the hype and gets specific: where AI is already replacing the worst parts of planning\, where it’s making planners dramatically more effective\, and where human judgment still wins every time. \nWhat you’ll walk away with: \n\nReal-world prompts Anna uses in her own work – from space planning to communications\, research\, scheduling\, and more\nWorkflow demonstrations showing where AI naturally fits into the planning cycle before\, during\, and after an event\nA practical breakdown of AI platforms and which tools actually align with your role\, team\, or organization\nA mindset shift: how to redesign your processes so AI becomes a strategic advantage rather than an overwhelming new technology\nReal examples from enterprise meeting programs on savings\, speed\, and visibility – with cross-industry takeaways for planners\, suppliers\, and partners alike\n\nBuilt for professionals who want to work smarter\, reduce friction\, and future-proof their approach – without losing the human expertise that makes events exceptional. \n\n\n\n1:00-1:45pm\nBreakout #2:\nMeetings That Matter: Destination Stewardship and the Future of Events atLake Tahoe | Nettie PardueWhen your conference comes to Lake Tahoe\, you’re not just booking a venue — you’restepping into one of the most beloved and ecologically fragile destinations in North America.And with that privilege comes responsibility.This session introduces meeting and event professionals to the growing movement ofdestination stewardship\, and why it matters deeply to the future of the meetings industry. UsingLake Tahoe as a living case study\, Nettie Pardue — Managing Director of the Lake TahoeDestination Stewardship Council — will walk attendees through the regions collaborative\,community-driven Destination Stewardship Plan: a framework built around four strategic pillarsdesigned to ensure that tourism and recreation strengthen\, rather than strain\, the places welove to gather.The COVID-19 pandemic accelerated a reckoning already underway. As visitor pressure surgedat iconic destinations\, communities pushed back — demanding that tourism dollars\, eventfootprints\, and visitor behaviors align with local values and environmental realities. For PCMAmembers\, this is both a challenge and an extraordinary opportunity to lead. Meeting planners\,CVBs\, and hospitality professionals are uniquely positioned to shape how groups show up in adestination: before\, during\, and after an event. \nAttendees will leave with a clearer understanding of what destination stewardship means inpractice\, how the Lake Tahoe model can inform their own planning processes\, and concretestrategies for making their events part of the solution — from procurement and transportation toattendee engagement and community investment. \nLearning Objectives \nBy the end of this session\, participants will be able to:● Define destination stewardship and articulate why it is becoming a core competency formeeting professionals● Describe the Lake Tahoe Destination Stewardship Plan and its four strategic pillars● Identify at least three actionable ways to integrate stewardship principles into their eventplanning and site selection processes● Understand how meeting professionals can serve as destination champions andambassadors for the communities that host them\n\n\n1:00-1:45pm\nBreakout #3:\nPARTICIPATE – Crafting Flavor With a Bay Area Legend \nDiscover the art and creativity behind modern beverage design in this intimate\, hands‑on breakout led by Caesars Entertainment’s in‑house master bartender\, a 20‑year industry veteran whose career has shaped some of the Bay Area’s most celebrated hospitality spots. \nIn this small‑group session (limited to just 10 participants per class)\, attendees will explore how professional mixologists think about balance\, flavor\, and presentation while creating two signature\, event‑ready drinks. It’s an engaging\, sensory experience designed to spark inspiration\, deepen appreciation for the craft\, and offer a memorable break from traditional conference learning. \nPerfect for anyone who loves great hospitality\, wants a behind‑the‑scenes look at expert technique\, or simply enjoys a creative\, social session with fellow attendees. \n\n\n\n1:00-1:45pm\nBreakout #4:\nPARTICIPATE – Yoga AsanaAfter hours of sitting in sessions\, this 45‑minute yoga asana practice offers a welcome chance to move\, stretch\, and re‑energize. Designed for all levels\, the class focuses on gentle\, accessible postures that support circulation\, aid digestion after lunch\, and help release the stiffness that builds up during long conference days.Participants will leave feeling refreshed\, centered\, and ready to re‑engage with the afternoon programming with renewed clarity and comfort.\n\n\n1:45-2:00pm\nWellness Break\n\n\n2:00-2:50pm\nLEARN – Event Design for Five Senses | Tiffany Rose Goodyear\n\n\n3:00-4:00pm\nPARTICIPATE – Industry Crossroads: What’s Now and What’s Next for Meetings & Events \nModerated by David Stevens\nSara McGinness | EventWorks Informa\nKarie Hall | Caesars Republic Lake Tahoe\nAnna Sun | Nowadays\nHasaan Azam | Reno-Tahoe Airport Authority \nThe meetings and events industry is transforming faster than ever\, and no single sector can navigate that change alone. This session brings together four influential voices—from hotels\, event planning\, travel\, and AI—to explore how shifting attendee expectations\, technology advancements\, and travel patterns are reshaping the way we design and deliver events. \nAs a special highlight\, attendees will also hear firsthand insights from Karie Hall\, SVP & General Manager of Caesars Republic Lake Tahoe\, who will share the behind‑the‑scenes story of the property’s recent rebranding and the transformation from Harveys Lake Tahoe to Caesars Republic Lake Tahoe. \nPanelists will share real‑world observations\, challenges\, and predictions\, offering a 360‑degree view of where the industry is headed and how to stay ahead of the curve.\n\n\n4:00-4:10pm\nClosing Remarks\n\n\n4:00-5:00pm\nFlex Time\n\n\n5:00-9:00pm\nReception & Dinner at Tahoe Blue Event Center\n\n\n\n  \n \n\n\n\nTuesday \nMay 12\n7:00-7:45am\nSunrise Walk\n\n\nAll Day\nACT – Community Service: \nDonate Journals & Pens for Tahoe Family Solutions.\n\n\n8:30-9:30am\nWorking Breakfast\n\n\n9:00-10:00am\nLEARN – Closing Keynote\nLeading Without Self-Abandonment | Mory Fontanez \n\n\n10:00-10:30am\nClosing Remarks/Farewell\n\n\n10:30-12:00pm\nPARTICIPATE – Destination Site Visits:\n1) Coachman\n2) Golden Nugget\n3) Margaritaville\n\n\n1:00pm\nDeparting Shuttle from Caesar’s Republic back to SF/Sacramento\n\n\n\nFees\nPCMA/CEMA Planner Member: $125\nPCMA/CEMA Planner Non-Member: $175\nPCMA/CEMA Partner Member: $150\nPCMA/CEMA Partner Non-Member: $225\nPCMA/CEMA Student: $75 URL:https://www.pcma.org/event/pcma-ncc-l-e-a-p-2026/ LOCATION:Caesars Republic\, Highway 50 at Stateline Ave\, Lake Tahoe\, NV\, 98449\, United States CATEGORIES:• Education,• Networking,• Northern California,Chapters,Featured,Industry Calendar ATTACH;FMTTYPE=image/jpeg:https://www.pcma.org/wp-content/uploads/2026/02/cr_rendering-ZVhNih.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20260505T140000 DTEND;TZID=America/New_York:20260505T190000 DTSTAMP:20260818T230631 CREATED:20260228T123042Z LAST-MODIFIED:20260505T211514Z UID:250036-1777989600-1778007600@www.pcma.org SUMMARY:Global Meetings Industry Day: Navigating Politics While Addressing Safety & Security Issues – May 5\, 2026 DESCRIPTION:Join the PCMA Capital Chapter on Tuesday\, May 5th for Global Meetings Industry Day: Navigating Politics While Addressing Safety & Security Issues. This program will examine how major policy shifts from the Federal Government are having significant impacts on the events industry. \nWe will start the day by addressing the current climate in associations\, business events and global travel\, and conclude our educational program with a panel examining safety and security concerns around business events amidst rising large-scale protests\, including the experience in Minneapolis during Operation Metro Surge. In between\, we are excited to offer a new dynamic experience that combines live panel conversation\, destination storytelling and interactive hot sauce tastings in a format inspired by the YouTube sensation\, Hot Ones. \nAgenda\n\n1:30 PM: Registration Desk Open / Check – In\n2:00 – 3:00 PM: The Current Climate: How U.S. Policies Affect Associations\, Meetings and Global Travel\n3:00 – 3:30 PM: Break\n3:30 – 4:15 PM: Hot Spots\n4:15 – 4:30 PM: Break\n4:30 – 5:30 PM: Politics\, Protests and Operation Metro Surge in Minneapolis – Their Impact on Safety Precautions and Your Meetings\n5:30 – 7:00 PM: Networking Reception with CEMA\n\nProgram Details\nThe Current Climate: How U.S. Policies Affect Associations\, Meetings and Global Travel\nAfter 1 year of the Trump Administration\, we can see the effects policy shifts and changing priorities have had on some of the cornerstones of the business events industry: associations\, meetings and global travel. Many associations are dealing with federal funding cuts\, increased scrutiny of tax-exempt status\, and re-evaluations of DEI programs. Business event strategists are also facing challenges from policy changes\, including\, decreased international participation\, cost increases from tariffs\, and government shutdowns. Heightened focus on safety issues has slowed down the visa application process and changed the landscape of global travel. From our panelists\, learn more about how U.S. policy changes are affecting our industry and how we might move forward in this current political climate. \n\nModerator: Gary Murakami\, GTP\, GLP\, CMP\, CMM\, DES – Vice President\, Global Sales and Industry Relations\, Teneo Hospitality Group; Chair\, CEMA\nMary Kate Cunningham\, CAE – Chief Public Policy and Governance Officer. American Society of Association Executives\nTommy Goodwin – President & CEO\, Exhibitions & Conferences Alliance\nWilliam F. Reed – Chief Event Strategy Officer\, American Society of Hematology\nKevin Hinton\, CAE – Managing Director\, Group Travel\, U.S. Travel Association\n\nHot Spots\nA dynamic new GMID experience that combines live panel conversation\, destination storytelling\, and interactive hot sauce tastings in a format inspired by Hot Ones. Designed to be both entertaining and insightful\, the program highlights the impact of business events while giving attendees a memorable\, flavor-filled way to engage with industry partners. \n\nSherrif Karamat\, CAE – President & CEO\, PCMA\nGary Murakami\, GTP\, GLP\, CMP\, CMM\, DES – Vice President\, Global Sales and Industry Relations\, Teneo Hospitality Group; Chair\, CEMA\nPlus guest panelists from hot destinations: Birmingham\, Buffalo\, Chicago\, Detroit\, Virginia Beach\, and Wilmington Beaches\n\nModerated by PCMA Chapter President & Treasurer\, Leah Lewis CMP\, CEM\, DES (Motion + Power Manufacturers Alliance) & Ralph Robinson\, CAE\, CMP\, DES (National Association of REALTORS®). \nPolitics\, Protests and Operation Metro Surge in Minneapolis – Their Impact on Safety Precautions and Your Meetings\nLarge scale protests in the U.S. are an everyday reality. Resistance to changing policy priorities have resulted in both peaceful and violent protests. Both require heightened awareness of security measures as well as discerning the true “facts on the ground.” Venues and public infrastructure entities are under pressure to be both operationally secure as well as win the PR battle in communicating their “safeness” to the meeting attendee and the general public. Our panelists will discuss the measures they have taken\, under increased scrutiny\, to operate safely and what future safety protocols may mean to business events. \n\nModerator: Marcus Eng\, CMP Fellow\, DES – Senior Director\, Meeting Operations\, American Public Transportation Association (moderator)\nHootan Kaboli – Senior Vice President\, Office of Executive VP & COO\, Events DC\nChristy Loy – Senior Vice President\, Destination Sales\, Meet Minneapolis\nAmy Durkin\, CEM\, CMP\, DES – Vice President of Events\, National Catholic Educational Association\nLeroy Jones – Executive Vice President & COO\, WMATA\n\n\nContinuing Education \nThe PCMA Capital Chapter is a CMP Preferred Provider.  To ensure that you receive proper credit for attending this event\, please be sure that you have opened a free account at (https://eic.learningbuilder.com/account/login) with the Events Industry Council BEFORE the event. \n \n  \n  \n  \n  \n  \nThis event is included in the 2026 All Access Pass \n\nRegistration Rates\nPlanner Member – $45\nPlanner Non Member – $60\nSupplier Member – $65\nSupplier Non Member – $80\nStudent – $20 \nCancellation Policy: Registrants may cancel up to 7 days before the event for a full refund\, minus a $10 administration fee. No refunds will be made after this date. A request for cancellation must be submitted in writing via email request to capital@pcma.org. Refunds will not be given for no-shows or missed travel logistics. Substitutions for this event are encouraged in lieu of cancellations.  If you do substitute\, please include the following information: Email Address\, First Name\, Last Name\, Designations\, Job Title\, Preferred/Badge Name\, Company Name\, Address\, and Phone. \n\n \n  \n  \n  \n  \n\n  URL:https://www.pcma.org/event/save-the-date-global-meetings-industry-day-may-5-2026/ LOCATION:Walter E Washington Convention Center\, 801 Allen Y. Lew Place NW\, Washington\, DC\, DC\, 20001\, United States CATEGORIES:• Capital,• Education,Chapters,Featured,Industry Calendar ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/04/GMID-Graphics-DRAFT-5-scaled-Ducj7n.png ORGANIZER;CN="PCMA%20Capital%20Chapter":MAILTO:capital@pcma.org END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20260503 DTEND;VALUE=DATE:20260506 DTSTAMP:20260818T230631 CREATED:20250718T194823Z LAST-MODIFIED:20251218T210407Z UID:239655-1777766400-1778025599@www.pcma.org SUMMARY:Convening LATAM 2026 DESCRIPTION:PCMA CONVENING LATAM es una plataforma única en Latinoamérica que impulsa el crecimiento y la innovación a través de una experiencia transformadora\, que fusiona la visión global de PCMA con la creatividad y pasión latina de los profesionales en la industria de eventos\, para construir una perspectiva única\, verdaderamente centrada en los desafíos de la región. \nSumérgete en un ambiente inspirador rodeado de profesionales apasionados que comparten tus mismos retos y objetivos\, expande tu red de contactos de manera multidireccional\, construye nuevas conexiones de alto valor en distintos sectores emergentes y no emergentes en América Latina\, potencializa el desarrollo económico y la transferencia de conocimiento. \n\n \n \n\n\n \n \n\n \n \n \n ENGLISH TRANSLATION: \nPCMA CONVENING LATAM is a unique platform in Latin America that drives growth and innovation through a transformative experience\, combining PCMA’s global vision with the creativity and passion of Latin event industry professionals to build a unique perspective\, truly focused on the challenges of the region. \nImmerse yourself in an inspiring environment surrounded by passionate professionals who share your challenges and goals\, expand your network in a multi-directional way\, build new high-value connections in different emerging and non-emerging sectors in Latin America and boost economic development and knowledge transfer. \n\n \n \n\n\n \n \n\n \n \n \n \n\n ¿Quieres conocer más de Convening LATAM 2026? Déjanos tus datos y te estaremos contactando. // Do you want to know more about Convening LATAM 2026? Share with us your contact information and we will be in touch. \n\n\n\n \n Nombre (Name)*\n \n \n \n Nombre\n \n \n \n \n Apellido\n \n \n Correo electrónico (Email)*\n \n Organización (Organization)*Posición laboral (Title)*País (Country)*CountryAfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos IslandsColombiaComorosCongo\, Democratic Republic of theCongo\, Republic of theCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Swaziland)EthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard and McDonald IslandsHoly SeeHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacauMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestine\, State ofPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint MartinSaint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth GeorgiaSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan Mayen IslandsSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUS Minor Outlying IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuelaVietnamVirgin Islands\, BritishVirgin Islands\, U.S.Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland Islands¿Cómo te interesa participar? (How would you like to participate?)\n \n Asistente (Participant)\n \n \n Expositor (Exhibitor)\n \n \n Patrocinador (Sponsor)\n \n \n Programa educativo (Educatio Programme)\n \n \n Otro (Other)\n Por favor especifica (Please specify)Acepto recibir invitaciones a eventos especiales\, descuentos en productos\, noticias y tendencias de la industria.\n \n Acepto\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n [vc_raw_html]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[/vc_raw_html] URL:https://www.pcma.org/event/2026-convening-latam/ LOCATION:Quito\, Equador\, Quito\, Ecuador CATEGORIES:Featured,Industry Calendar,LATAM (Latin America),PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/07/Banner-Spanish-1500x500-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260430T110000 DTEND;TZID=America/Chicago:20260430T234500 DTSTAMP:20260818T230631 CREATED:20260417T175225Z LAST-MODIFIED:20260417T180032Z UID:252109-1777546800-1777592700@www.pcma.org SUMMARY:Destinaitor Webinar DESCRIPTION:[vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#0047ab” gradient_custom_color_2=”#3564b1″ gradient_text_color=”” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_yHS7gTZXSgyoALCKelv7mg%3F_gl%3D1*v9u562*_gcl_au*MTQ2OTg0NzE1My4xNzczNzUxOTM2*_ga*Mjc2NzAxMjgyLjE3NzM3NTE5NDA.*_ga_L8TBF28DDX*czE3NzM5MzUyNjEkbzQkZzEkdDE3NzM5MzYyMzEkajQ5JGwwJGgw%23%2Fregistration%3Futm_campaign%3Ddestinaitor%26utm_source%3Demail_destinaitor%26utm_medium%3Demail_hero%26utm_content%3Ddestinaitor%26utm_term%3Dapr_6|target:_blank” el_class=”reg-btn pcma-btn”] \n \n\n\n \n \n\n \n \n \n We’re excited to invite you to PCMA’s Destinaitor’s Webinar at 11 AM CT on Thursday\, April 30th. This is a 45-minute virtual session designed to help planners go beyond browsing and start using AI-powered insights to plan smarter. Destinaitor is PCMA’s AI-driven platform that connects planners with destinations and venues. \n\nAccess trusted\, verified destination and venue data\nMake planning faster\, smarter\, and more reliable\nExplore AI-powered recommendations aligned with planner priorities\n\n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#0047ab” gradient_custom_color_2=”#3564b1″ gradient_text_color=”” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_yHS7gTZXSgyoALCKelv7mg%3F_gl%3D1*v9u562*_gcl_au*MTQ2OTg0NzE1My4xNzczNzUxOTM2*_ga*Mjc2NzAxMjgyLjE3NzM3NTE5NDA.*_ga_L8TBF28DDX*czE3NzM5MzUyNjEkbzQkZzEkdDE3NzM5MzYyMzEkajQ5JGwwJGgw%23%2Fregistration%3Futm_campaign%3Ddestinaitor%26utm_source%3Demail_destinaitor%26utm_medium%3Demail_hero%26utm_content%3Ddestinaitor%26utm_term%3Dapr_6|target:_blank” el_class=”reg-btn pcma-btn”] URL:https://www.pcma.org/event/destinaitor-webinar-04-2026/ LOCATION:Online\, United States CATEGORIES:Featured,Industry Calendar,PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/04/dest-webinar-email-1-1-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260422T110000 DTEND;TZID=America/Los_Angeles:20260422T133000 DTSTAMP:20260818T230631 CREATED:20260317T154515Z LAST-MODIFIED:20260422T234513Z UID:250613-1776855600-1776864600@www.pcma.org SUMMARY:BAMID (Bay Area Meetings Industry Day) 2026 DESCRIPTION:This year\, PCMA Northern California Chapter is coming together with Society for Sustainable Events (SFSE) in support of Earth Day and SF Climate Week.  Our industry has influence. Our gatherings have impact. And when we align around collective action\, we can move the needle. Together with fellow Northern California association chapters\, enjoy a reception and lunch with Bay Area Who’s Who and celebrate a PCMA Pillar Award honoree\, while we focus on something bigger than ourselves. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWednesday\, April 22\n10:30am – 1:30pm\nNetworking Event Lunch \nThe Avalon\n1244 Sutter Street\nSan Francisco\, CA \n$75 Meeting Planner/Supplier\n$750 for a table of 10 \n*Price increases after April 8\n$100 Meeting Planner/Supplier\n$1\,000 for a table of 10 \n**To fully participate in Earth Day\, we encourage everyone to bring and reuse a conference name badge they have received at a previous event. New badges will not be provided for this event. \nSchedule: \n10:30am – Registration\n12:00pm – Lunch/Program\n1:30pm – Program Ends\n\n\n\n\n\n\n\n \n \nJody Brandes CMM\, CTSM\, CMP-Fellow\, HMCC\, was selected for the 2026 PCMA Northern California Chapter Pillar Award in recognition of her exceptional leadership\, deep industry expertise\, and lasting impact on the meetings profession. Across more than 28 years in hospitality and over 20 years in the pharmaceutical meetings space\, she has built a reputation for strategic excellence\, operational rigor\, and a genuine commitment to elevating the industry. In her leadership role at Gilead Sciences\, and through her broader contributions as a CMP-Fellow\, educator\, and sustainability advocate\, Jody has consistently pushed meetings forward with purpose\, helping shape experiences that are not only effective\, but more responsible and meaningful. Her work with the Society for Sustainable Events\, including development of practical tools for smarter event decision-making\, reflects the kind of influence that extends well beyond her own programs and benefits the industry as a whole. She represents the very best of what this chapter stands for: professionalism\, innovation\, service\, and the kind of leadership that leaves a real mark. URL:https://www.pcma.org/event/bamid-bay-area-meetings-industry-day-2026/ LOCATION:Merchants Exchange Club\, 1244 Sutter Street\, San Francisco\, CA\, 94109\, United States CATEGORIES:• Networking,• Northern California,Chapters,Featured,Industry Calendar ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/03/BAMID-Save-the-Date-Final-qDSyaH.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260414T110000 DTEND;TZID=America/Chicago:20260414T120000 DTSTAMP:20260818T230631 CREATED:20260407T161220Z LAST-MODIFIED:20260407T165710Z UID:251748-1776164400-1776168000@www.pcma.org SUMMARY:Spark Webinar Series | Power Up Your Event Operations DESCRIPTION:[vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#9353f6″ shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_rRN9CkIjS_qCE_XGbjX_Qw|target:_blank” el_class=”reg-btn pcma-btn white-btn”] \n \n\n\n \n \n\n \n \n \n Go beyond watching — build operations workflows in Spark. In this case-based session\, you’ll create run sheets\, task lists\, supplier briefs\, and contingency plans. You’ll also explore how Spark supports program logistics and session flow. Leave with a reusable event operations plan you can adapt instantly. \nLearning outcomes: \n\nCreate run sheets\, task lists\, and supplier briefs with Spark.\nBuild contingency plans for common operational challenges.\nStructure program logistics and manage session flow.\nDevelop a reusable event operations workflow for future use.\n\nPresenter: Nick Borelli \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#9353f6″ gradient_text_color=”” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_rRN9CkIjS_qCE_XGbjX_Qw|target:_blank” el_class=”reg-btn pcma-btn”] \n \n\n\n \n \n\n \n \n \n Earn 1 CEU Credit Towards Your CMP Certification by Attending! \nBrought to you by Caesars Entertainment URL:https://www.pcma.org/event/spark-webinar-power-up-your-event-operations/ LOCATION:Online\, United States CATEGORIES:Featured,Industry Calendar,PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/04/PowerUp.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20260412 DTEND;VALUE=DATE:20260415 DTSTAMP:20260818T230631 CREATED:20250813T065259Z LAST-MODIFIED:20251010T034505Z UID:240929-1775952000-1776211199@www.pcma.org SUMMARY:Convening APAC 2026 DESCRIPTION:PCMA APAC has officially confirmed that the Convening APAC 2026 (formerly The Business of Events) conference will take place from 12-14 April\, 2026\, at Marina Bay Sands in Singapore. \nAbout Convening APAC \nConvening APAC is where multi-generational senior business event leaders and next generation professionals converge. Together\, they shape the future of our industry and profession. Designed for corporate event marketing professionals\, association meeting professionals\, event owners\, event managers\, and business events leaders\, this PCMA Asia Pacific flagship event brings together a trusted community from across the region. \nConvening APAC delivers a signature mix of bold ideas and practical solutions. Gain insights and inspiration from beyond the industry. Explore strategies to tackle today’s challenges. Uncover future-focused perspectives on regional trends and opportunities. It’s about sparking conversations\, changing old ways\, and co-creating impactful outcomes. \nConvening APAC empowers individuals and teams with knowledge\, skills\, and a like-minded community. This helps them thrive in times of constant change. With fresh faces\, multi-generational perspectives\, and bold thinking\, Convening APAC ignites innovation\, drives growth\, and amplifies the collective power of the PCMA community — leading minds; leading change. \n \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Panellists & Moderator\n \n\n\n \n \n \n \n Kim Hyde (Panellist)Patricia Cheong (Panellist)Dr. Oliver Lock (Panellist)Florence Chua (Moderator)\n \n \n \n \n Kim Hyde \nConferences and Events Professional\, CPA Australia \n\n\n \n \n \n\n Kim Hyde is the Product Development Executive – Conferences at CPA Australia\, where she curates content for major events including CPA Week and CPA Congress. With over 20 years of experience in Conferences\, Events\, and Marketing\, Kim has worked across diverse industries including major sporting events\, FMCG\, and not-for-profit member-based associations. Her expertise has contributed to events reaching global audiences\, with her largest project engaging 700 million people worldwide. At CPA Australia\, Kim continues to leverage her extensive background to deliver impactful content for accounting and finance professionals worldwide. \nCheck out Kim’s LinkedIn. \n\n\n Event Details \nDate: Tue\, 27 August 2024\nTime: 9:30am SGT | 10:30am KST | 11:30am AEST \nPlatform: Zoom Webinar \n\n\n Patricia Cheong \nEvent Director\, Informa \n\n\n \n \n \n\n Patricia Cheong\, DES\, CASE\, is a distinguished Business Events Strategist at ATxSG\, Informa\, with a well-earned reputation for pioneering innovative strategies within the MICE (Meetings\, Incentives\, Conferences\, and Exhibitions) industry. With her extensive expertise and forward-thinking approach\, Patricia has consistently driven impactful and successful events\, elevating brand experiences and fostering meaningful connections among industry professionals. Her leadership and dedication to excellence have positioned her as a thought leader in the business events landscape\, making her a sought-after strategist for transformative and results-driven event solutions. \nCheck out Patricia’s Linkedin.  \n\n\n Dr. Oliver Lock \nAI Studio Director\, Deloitte \n\n\n \n \n \n\n Dr. Oliver Lock is AI Studio Director at Deloitte\, specialising in generative AI and spatial data science. With a focus on developing innovative AI products\, he leads projects that transform service delivery across sectors in Deloitte Australia. As well as his current role\, Dr. Lock has extensive experience in urban planning\, transport systems\, and digital analytics\, having worked with major cities worldwide. He holds a PhD in Spatial Data Science from UNSW and a Master of Research from University College London. \nCheck out Dr. Oliver’s LinkedIn. \n\n\n Florence Chua \nManaging Director\, PCMA APAC \n\n\n \n \n \n\n Florence is an accomplished business leader with a passion for exploring new cultures\, cuisines\, and knowledge. She believes that traveling and learning are essential for personal growth and professional success. Florence has worked across various industries\, including media\, events\, management and consulting\, where she has developed a strong acumen for business thinking\, problem-solving\, and relationship-building. Florence is focused on reflective thinking and meaningful connections. She strives to deliver excellence in everything she does and believes that positivity and authenticity are essential for building trust and fostering long-term relationships. \nCheck out Flo’s Linkedin.  \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n \n\n\n \n \n\n \n \n \n \n \n \n[vc_btn title=”Keep Me Posted” style=”custom” custom_background=”#ef643d” custom_text=”#ffffff” shape=”round” size=”lg” align=”center” link=”url:https%3A%2F%2Fwww.pcma.org%2Fapac%2Fthebusinessofevents2024-apac-keep-me-posted%2F”]\n *AUD rates are indicative pricing only. Registration will be charged in USD. \n\n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS URL:https://www.pcma.org/event/convening-apac-2026/ CATEGORIES:APAC (Asia Pacific),Featured,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/08/16.9-capac26.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20260408T130000 DTEND;TZID=America/New_York:20260408T183000 DTSTAMP:20260818T230632 CREATED:20260228T123033Z LAST-MODIFIED:20260408T170022Z UID:250031-1775653200-1775673000@www.pcma.org SUMMARY:April connectED Contracts Unlocked: Strengthening Agreements Through Smarter RFP Language – A Collaborative\, Real-World Contracting Lab for Event Professionals DESCRIPTION:Contracting doesn’t begin with legal language\, it begins with clarity. Large‑scale contracting conversations demand alignment and shared expectations long before documents hit the redline stage. This session brings planners and supplier partners together to explore how strategic\, well‑defined RFP language influences negotiation efficiency\, risk allocation\, and the strength of final agreements. \nFeaturing perspectives from hotels\, planners\, A/V\, production\, and speaker management\, this collaborative program examines how different stakeholders interpret the same clauses\, and where expectations most often break down. Through open dialogue and real‑world examples submitted by participants\, attendees will gain practical insight into crafting clearer scope language\, reducing ambiguity\, and setting the stage for stronger\, more equitable partnerships. \nDesigned for event professionals at every stage of their career\, this session provides actionable techniques that improve clarity\, strengthen collaboration\, and build more resilient agreements that support both business objectives and event success. This is not a legal lecture\, it’s a working session focused on real conversations and real solutions. \nKey Takeaways:  \n\nStrengthen RFP language to reduce downstream contracting challenges\nImprove clarity around scope\, deliverables\, and expectations\nAnticipate areas of risk across partners and apply language that mitigates them\nNavigate clause interpretation across hotels\, planners\, production\, and A/V partners\nApply practical\, immediately usable language to future agreements\n\nLearning Objectives \nParticipants will be able to: \n\nRecognize how early‑stage RFP language directly impacts contract outcomes\nIdentify common breakdowns in expectations across suppliers\nStrengthen clarity around deliverables and risk allocation\nGain confidence negotiating without needing to “speak legal”\nApply stronger language to support more efficient\, collaborative negotiations\n\nWhy Attend: \n\nGain insight from cross‑industry experts on today’s contracting realities\nLearn actionable strategies you can apply to your next RFP or agreement\nBuild confidence navigating complex negotiations with clarity and alignment\nEngage in small‑group collaboration using real‑world clauses\nLeave with a post‑session compilation of shared best practices\n\nSpeakers \nMike Ferreira – Meetings Made Easy\, Founder\, CEO\,  Industry Expert & Contracting Strategist \nIndustry Champions Representing: \n\n\n\n\n\n\n\nHotel Sales\nMeeting Planning\nA/V & Production\nSpeaker Management\n\n\n\n\n\n\n\nAgenda \n\n1:00 PM – Registration Desk Open / Check‑In\n2:00 PM – Welcome Remarks\n2:15 PM – Part I: Strategic Fireside Discussion with Mike Ferreira\n3:00 PM – Break\n3:30 PM – Part II: Collaborative Contracting Lab\n4:30 PM – Part III: Session Wrap-Up\, Small Group Takeaways\n4:45 PM – Closing Remarks\n5:00 – 6:30 PM – Reception\n\nWho Should Attend \nMeeting and event planners\, corporate and association professionals\, senior‑level event leaders\, conference managers\, and supplier partners involved in sourcing\, contracting\, or operational delivery. \nRegistrants will be given the opportunity to submit anonymized clauses\, RFP snippets\, or real‑world challenges prior to the event to shape the live discussion and ensure the session reflects what planners are navigating right now. \nContinuing Education  \nThe PCMA Capital Chapter is a CMP Preferred Provider.  To ensure that you receive proper credit for attending this event\, please be sure that you have opened a free account at (https://eic.learningbuilder.com/account/login) with the Events Industry Council BEFORE the event. \n \n  \n\n\nThank You to Our Partners\n\nEvent Partners\n \n  \n  \n  \n  \n  \n  \n\nAnnual Partners\n \n \n  \n  \n  \n  \n  \nPurse Donation Drive – Benefiting Martha’s Table\nJoin us in supporting Martha’s Table\, a Washington\, DC–based nonprofit dedicated to supporting children\, families\, and neighbors with access to healthy food\, quality education\, and family support services. We invite attendees to donate new or gently used purses\, which will be shared with women and families served by Martha’s Table. A purse can be a simple but powerful way to provide dignity\, confidence\, and everyday essentials to someone in need. Purpose Purses: Celebrating Strength\, Honoring Progress – Martha’s Table URL:https://www.pcma.org/event/save-the-date-connected-education-event-april-8-2026/ LOCATION:American Trucking Association\, 80 M Street SE\, Suite 800\, Washington\, DC\, 20003\, United States CATEGORIES:• Capital,• Education,Chapters,Featured,Industry Calendar ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/03/Apr-connectED-A-3-gF8r0r.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20260324T120000 DTEND;TZID=America/New_York:20260324T133000 DTSTAMP:20260818T230632 CREATED:20260228T123038Z LAST-MODIFIED:20260324T151520Z UID:250034-1774353600-1774359000@www.pcma.org SUMMARY:Beyond Burnout: How to Rebuild Cognitive Capacity for Sustainable Performance (Virtual Lunch & Learn) DESCRIPTION:You know the feeling. You’re running on fumes but can’t stop. You used to love this work\, but now you’re just going through the motions. Your body is present\, but your brain checked out months ago. \nThis is what burnout looks like from the inside. And by the time most people recognize it\, they’re already deep in recovery mode. \nMost burnout interventions focus on behavior change: sleep more\, exercise\, take breaks. But burnout isn’t a behavior problem. It’s a brain problem. When the nervous system has been in overdrive for too long\, it loses the capacity to regulate. Willpower can’t fix a fried circuit. \nDr. Eccleston takes a different approach. She doesn’t lecture people about work-life balance. She teaches them how to recognize the brain’s early warning signals and intervene before cognitive capacity collapses. Not motivation. Regulation. \nLearning Objectives \nBy the end of this session\, participants will be able to: \n\nIdentify the burnout continuum and recognize early warning signs before cognitive capacity collapses\nUnderstand why willpower-based solutions (better boundaries\, self-care routines\, time management) fail when the nervous system is dysregulated\nApply brain-based strategies to rebuild cognitive capacity for sustainable\, long-term performance\n\nSpeaker Bio\nKristen Eccleston\, Ed.D. is a cognitive performance specialist and keynote speaker whose work sits at the intersection of neuroscience research and real-world application. She helps high-achieving professionals and teams understand why their brains work against them under pressure\, and what to do about it in real time. \nShe holds an Ed.D. in Mind\, Brain\, and Teaching and an M.S. in Special Education\, both from Johns Hopkins University\, a Certificate in Educational Leadership and Administration from Hood College\, and is a National Board Certified Teacher. She has delivered keynotes and training for the CIA\, FAA\, EEOC\, Johns Hopkins University\, Costco\, and Carelon Behavioral Health. She holds an Ed.D. in Mind\, Brain\, and Teaching and an M.S. in Special Education\, both from Johns Hopkins University\, a Certificate in Educational Leadership and Administration from Hood College\, and is a National Board Certified Teacher. She has delivered keynotes and training for the CIA\, FAA\, EEOC\, Johns Hopkins University\, Costco\, and Carelon Behavioral Health. She’s a TEDx speaker and a Featured Speaker at Schools of the Future 2025 in Hawaii. She’s been featured in USA TODAY\, Yahoo Life\, and U.S. News & World Report. \nDr. Eccleston is neurodivergent herself\, which means she didn’t build The Perspective Pivot from theory. She built it after her own nervous system shut down during a high-stakes moment\, and she spent years figuring out why capable people lose clarity at the exact moment they need it most. That research became a framework. That framework became a keynote. And that keynote is now being delivered to corporate teams\, healthcare organizations\, government agencies\, and national associations across the country. URL:https://www.pcma.org/event/beyond-burnout-how-to-rebuild-cognitive-capacity-for-sustainable-performance-virtual-lunch-learn/ LOCATION:Online\, United States CATEGORIES:• Capital,• Education,Chapters,Featured,Industry Calendar ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/03/March-Lunch-Learn-2-7G2NfP.png ORGANIZER;CN="PCMA%20Capital%20Chapter":MAILTO:capital@pcma.org END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20260311 DTEND;VALUE=DATE:20260312 DTSTAMP:20260818T230632 CREATED:20251211T234518Z LAST-MODIFIED:20260311T123015Z UID:246485-1773187200-1773273599@www.pcma.org SUMMARY:2025 Awards Recognition Event and Luncheon DESCRIPTION:A limited number of registrations will be available on-site on the day of the event.\nMarch 11\, 2026 | Chicago Marriott Downtown Magnificent Mile | 540 North Michigan Avenue\, Chicago\, IL 60611\nChicago Ballroom ABCDE\, 5th floor \nRead about the 2025 GMC Award Honorees here! \nSchedule*: \n11 – 11:45 AM Registration Open\n11-11:30 AM – Cash bar open\n11:45 – 12:10 PM Welcome & Awards Ceremony12:20 – 1:00 PM Educational Session1:00- 1:30 PM Awards Ceremony & Closing1:30 PM Networking Social\n2:00 PM – Marriott Lobby Bar Opens Early (attendees on own for beverages) \n​*Schedule is subject to change \nParking Information: \nValet Parking  \nDaily: $80 (no in-and-out privileges)\nLess than 6 hours: $53 (covers 6–24 hours)\nNo discounts available for valet parking\n\nSelf-Parking\n \n\nSelf parking: $35 discounted parking vouchers will be available for this garage. Vouchers will be provided at registration \n\nThe Chicago Marriott Magnificent Mile Hotel uses ROW Parking Garage\n50 East Ohio Street (corner of Rush & Ohio)\, approximately 0.1 miles north of the hotel \nGMC is excited to feature Robin Shear as our Keynote Speaker! \nRobin is a TEDx and global joy speaker\, author & joy coach. She helps people learn to meet their needs for joy so they can give and lead from a place of fullness. She uses her Joy\, NO MATTER WHAT 5-point framework to lay a foundation that will keep audiences in giving and thriving mode. Her speaking clients include PCMA\, CEMA\, MPI\, Northstar Meetings Group\, Northwestern Medicine\, The National Organization for Human Services\, and many others. She’s been interviewed in TIME Magazine\, The Wall Street Journal\, and Psychology Today. Her book\, Messy Joy\, helps readers find joy in their lives\, despite their circumstances. Robin has served as a registered dietitian\, youth pastor\, and activity director for seniors. She’s the President-Elect of the National Speakers Association of Michigan and was awarded NSA Michigan’s Member of the Year. \nGMC is partnering with WINGS for a Suit and Professional Attire Drive! \n \nThis Corporate Social Responsibility (CSR) initiative centers on the collection of business suits and professional attire to support individuals and families connected to WINGS as they rebuild their lives after domestic violence. \nAccess to professional clothing is more than a practical need — it is a powerful tool for confidence\, dignity\, and opportunity. \nDonated items will help stock the Career Closets at both of our Safe Houses\, ensuring residents have immediate access to professional attire for job interviews\, new employment opportunities\, court appearances\, and other important milestones. For many clients\, pursuing employment is a critical step toward long-term safety and economic independence\, and having appropriate attire removes a significant financial barrier. \nOnce the Career Closets are fully stocked and client needs are met\, any additional high-quality items will support WINGS Resale\, generating revenue that directly funds essential programs and services. Every contribution — whether worn by a client or sold to sustain our mission — continues to empower individuals on their path toward stability and self-sufficiency. \n  \nSponsorship Opportunities: \nTake a moment to review the sponsorship prospectus for more details and opportunities available throughout the year.  \nWelcome planners seeking a hosted seat – Planners interested in being hosted can submit a request using our HOSTED PLANNER FORM.  \n  \nThank you to our Sponsors! \n  \nTitle Sponsor: \n \nSignage Sponsor: \n \nPhoto Sponsor: \n \nPhotobooth Sponsor: \n \nMedia Partner:  \n \n  \nA/V Partner:  \n \n  \nDisplay Table Sponsor: \n \n  \nTable Sponsors: \n \n  URL:https://www.pcma.org/event/2025-awards-recognition-event-and-luncheon/ LOCATION:Chicago Marriott Downtown Magnificent Mile\, 540 N Michigan Ave\, Chicago\, IL\, 60611\, United States CATEGORIES:• Greater Midwest,• Networking,Chapters,Featured,Industry Calendar ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/03/Awards_Luncheon-aVF0CO.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20260310T173000 DTEND;TZID=America/New_York:20260310T193000 DTSTAMP:20260818T230632 CREATED:20260228T123027Z LAST-MODIFIED:20260310T141538Z UID:250028-1773163800-1773171000@www.pcma.org SUMMARY:2026 March CONNECTed: Under the Stars DESCRIPTION:Join the PCMA Capital Chapter for a night of networking and fun as we celebrate with all of our stars – YOU!  With so many event professionals\, you’re bound to meet up with both old and new friends. We’ll be chatting the night away with fun games\, noshing on delicious bites\, and seeing the stars and beautiful surrounding area from the Above ALX Community Rooftop. \nDon’t miss this opportunity to get CONNECTed with others during this fantastic evening. URL:https://www.pcma.org/event/2026-march-connected-under-the-stars/ LOCATION:Above ALX Community Rooftop\, 277 S Washington St Penthouse\, Alexandria\, VA\, 22314\, United States CATEGORIES:• Capital,• Networking,Chapters,Featured,Industry Calendar ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/02/March-CONNECTed-F46jkK.png ORGANIZER;CN="PCMA%20Capital%20Chapter":MAILTO:capital@pcma.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260310T110000 DTEND;TZID=America/Chicago:20260310T120000 DTSTAMP:20260818T230632 CREATED:20260225T164325Z LAST-MODIFIED:20260225T165909Z UID:249912-1773140400-1773144000@www.pcma.org SUMMARY:Spark Webinar Series | Explore\, Test & Tailor DESCRIPTION:[vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#9353f6″ shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_qohbkNH2Q0u-rtOfCVvQzw|target:_blank” el_class=”reg-btn pcma-btn white-btn”] \n \n\n\n \n \n\n \n \n \n \n \n \n\n \n \n \n \n\n\n \nGo beyond watching — explore Spark’s most versatile tools. You’ll use Destinaitor to shortlist destinations\, compare RFPs and venues\, then apply Spark Labs to test influencer briefs\, campaign concepts\, and program innovations. Leave with a tailored plan that balances marketing reach\, audience engagement\, and logistical fit.  \nIn this session\, you’ll learn how to: \n\nUse Spark Destinaitor to evaluate destinations and venues. \nApply Spark Labs to develop influencer briefs and campaign concepts. \nTest program innovations using case-based scenarios. \nBuild a tailored destination and marketing plan to replicate in practice. \n\n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#9353f6″ gradient_text_color=”” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2FWN_qohbkNH2Q0u-rtOfCVvQzw|target:_blank” el_class=”reg-btn pcma-btn”] \n \n\n\n \n \n\n \n \n \n Earn 1 CEU Credit Towards Your CMP Certification by Attending! \nBrought to you by Discover Puerto Rico URL:https://www.pcma.org/event/spark-webinar-explore-test-tailor/ LOCATION:Online\, United States CATEGORIES:Featured,Industry Calendar,PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/02/spark-banner-eventhub-1500x500-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20260219T130000 DTEND;TZID=America/New_York:20260219T183000 DTSTAMP:20260818T230632 CREATED:20260127T113019Z LAST-MODIFIED:20260213T000035Z UID:248475-1771506000-1771525800@www.pcma.org SUMMARY:2026 February connectED: From Vision to Victory – Planning and Logistics for Large-Scale Global Events DESCRIPTION:Large‑scale global events require more than great ideas—they demand the ability to translate vision into flawless execution. This session brings together seasoned experiential leaders to explore how strategic intent\, creative vision\, and operational logistics intersect in today’s most complex events. \nFeaturing perspectives from both CVB leadership and a global production partner\, this panel will explore how destinations\, planners\, and suppliers collaborate to plan and deliver complex\, high‑impact events at scale. Attendees will gain practical insight into navigating logistics\, aligning stakeholders\, and executing events that meet both creative and business objectives. \nThrough real‑world examples and agency‑side insight\, attendees will learn how successful global events are planned\, aligned with business objectives\, and executed under pressure. Designed for meeting planners at every stage of their career\, this conversation delivers practical takeaways for elevating events from concept to completion—without losing sight of engagement\, consistency\, or ROI. \nIn this session\, you’ll learn how to: \n\nTranslate a bold event vision into a scalable\, executable plan\nNavigate complex logistics across destinations\, venues\, and partners\nAlign CVBs\, production teams\, and stakeholders around shared objectives\nAnticipate risk and build resilience into large‑scale programs\nMeasure success—engagement\, impact\, and ROI—at the global level\n\nWhy attend: \n\nHear practical strategies from destination and production leaders who deliver at scale\nGain actionable frameworks you can apply to your next large or citywide event\nBuild confidence partnering with CVBs and suppliers on high‑stakes programs\n\nSpeakers\n\nMat Ratner – Senior Director\, Sports & Entertainment Tourism\, Greater Miami Convention & Visitors Bureau\nTyson Lybbert – Chief Sales Officer\, Visit Salt Lake\nMichael Wohlitz – Senior Vice President\, Production & Special Events\, Freeman\nTod Plotkin – CEO\, Green Buzz Agency\nLauren Kramer\, CAE\, MTA\, CMP – Founder and CEO of Meeting Priorities (Moderator)\n\nAgenda\n\n1:00pm: Registration Desk Open/Check-in\n2:00 – 5:00pm: Education Program \n5:00 – 6:30pm: Reception  URL:https://www.pcma.org/event/2026-february-connected-from-vision-to-victory-planning-and-logistics-for-large-scale-global-events/ LOCATION:National Union Building\, 918 F St. NW\, Washington\, DC\, 20004\, United States CATEGORIES:• Capital,• Education,Chapters,Featured,Industry Calendar ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/02/Feb-connectED-4-9NfmDn.png ORGANIZER;CN="PCMA%20Capital%20Chapter":MAILTO:capital@pcma.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260219T110000 DTEND;TZID=America/Chicago:20260219T234500 DTSTAMP:20260818T230632 CREATED:20260205T175425Z LAST-MODIFIED:20260205T185838Z UID:248937-1771498800-1771544700@www.pcma.org SUMMARY:Destinaitor Webinar | Stop Browsing. Start Discovering. DESCRIPTION:[vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#0047ab” gradient_custom_color_2=”#3564b1″ gradient_text_color=”#ffffff !important” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2F1417703153335%2FWN_a35k28A5RPODBBDNY7a9fQ|target:_blank” el_class=”reg-btn pcma-btn”] \n \n\n\n \n \n\n \n \n \n \n \n \n\n \n \n \n \n\n\n \nFinding the right destination shouldn’t mean sorting through hundreds of mismatched options. Join PCMA’s first Destinaitor Webinar to see how AI-powered intelligence transforms venue selection from a research bottleneck into a strategic advantage. Learn to upload RFPs\, compare verified destination data\, and eliminate hours of manual research in this interactive 45-minute demo. \nIn this session\, you’ll learn: \n\nAI-powered matching that surfaces only destinations aligned with your event requirements\nHow to upload RFPs and ask natural language questions to get instant\, verified answers\nCompare destinations using trusted\, centralized data on sustainability\, accessibility\, and safety\nIntegrate Destinaitor into your workflow to eliminate hours of manual research\n\n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#0047ab” gradient_custom_color_2=”#3564b1″ gradient_text_color=”#ffffff !important” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2F1417703153335%2FWN_a35k28A5RPODBBDNY7a9fQ|target:_blank\n” el_class=”reg-btn pcma-btn”] URL:https://www.pcma.org/event/stop-browsing-start-discovering/ LOCATION:Online\, United States CATEGORIES:Featured,Industry Calendar,PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/02/dest-webinar-web-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260210T110000 DTEND;TZID=America/Chicago:20260210T120000 DTSTAMP:20260818T230632 CREATED:20260114T231648Z LAST-MODIFIED:20260116T163303Z UID:247880-1770721200-1770724800@www.pcma.org SUMMARY:Spark Webinar Series | Turn Data Into Decisions DESCRIPTION:[vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#9353f6″ gradient_text_color=”#ffffff !important” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2F5417684186506%2FWN_A__1UBpBRxyBNLzQAdTk2A|target:_blank” el_class=”reg-btn pcma-btn”] \n \n\n\n \n \n\n \n \n \n \n \n \n\n \n \n \n \n\n\n \nGo beyond watching — transform raw data into insights you can act on. In this hands-on session\, you’ll upload case data from surveys\, registrations\, or session feedback\, then generate summaries\, identify learning trends\, and test “what-if” scenarios. You’ll finish with analysis you can use for reporting\, program design\, and stakeholder updates. \nIn this session\, you’ll learn how to: \n\nUpload and analyze survey\, registration\, or feedback data in Spark.\nGenerate summaries that highlight key insights and learning trends.\nTest “what-if” scenarios to inform program design and key decisions.\nProduce shareable reports and executive summaries for stakeholders.\n\n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER NOW” style=”gradient-custom” gradient_custom_color_1=”#e0295d” gradient_custom_color_2=”#9353f6″ gradient_text_color=”#ffffff !important” shape=”round” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fas fa-chevron-right” add_icon=”true” link=”url:https%3A%2F%2Fpcma.zoom.us%2Fwebinar%2Fregister%2F5417684186506%2FWN_A__1UBpBRxyBNLzQAdTk2A|target:_blank” el_class=”reg-btn pcma-btn”] \n \n\n\n \n \n\n \n \n \n Earn 1 CEU Credit Towards Your CMP Certification by Attending! \nBrought to you by Discover Puerto Rico URL:https://www.pcma.org/event/turn-data-into-decisions/ LOCATION:Online\, United States CATEGORIES:Featured,Industry Calendar,PCMA Events,Webinars ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/01/spark-banner-s2-zoom.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260202T140000 DTEND;TZID=America/Los_Angeles:20260202T160000 DTSTAMP:20260818T230632 CREATED:20260122T114516Z LAST-MODIFIED:20260207T000132Z UID:248200-1770040800-1770048000@www.pcma.org SUMMARY:PCMA Town Hall and Coffee Meetup in Sacramento DESCRIPTION:Join fellow Sacramento-area event professionals for a casual PCMA Town Hall and coffee meetup with PCMA NorCal leadership. Connect\, share ideas\, and help shape future local programming in a relaxed\, community-focused setting.\n  \n\n\n\n\nMonday\, February 2\n2:00pm – 4:00m \nSacramento\, CA \n\n\n\n\n\n  URL:https://www.pcma.org/event/pcma-town-hall-and-coffee-meetup-in-sacramento/ CATEGORIES:• Education,• Networking,• Northern California,Chapters,Featured,Industry Calendar END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260202T073000 DTEND;TZID=America/Los_Angeles:20260202T100000 DTSTAMP:20260818T230632 CREATED:20260106T201522Z LAST-MODIFIED:20260207T000131Z UID:247367-1770017400-1770026400@www.pcma.org SUMMARY:California State of the Union – Tourism Performance\, Strategy\, and the Future of Group Business DESCRIPTION:Join the PCMA Northern California Chapter for a crucial update on the state of the meetings and events industry in California. This town hall will provide insights into current trends\, challenges\, and opportunities impacting our sector\, offering valuable data and expert perspectives to help you navigate the evolving landscape. \nThis year’s topic:\nCalifornia State of the Union – Tourism Performance\, Strategy\, and the Future of Group Business \n\n\n\n\nMonday\, February 2\n7:30am – 10:00am \nOakland Marriott City Center\n1001 Broadway\nOakland\, CA 94607 \n$75 PCMA/CEMA Member\n$95 Non-Member \nAfter January 28 \n$95 PCMA/CEMA Member\n$115 Non-Member \nA friendly reminder this is a relationship first environment. While we understand why we attend business events\, please prioritize relationships over transactional sales tactics. \n\n\n\n\nAgenda \n*7:30–8:30 AM: Registration/Networking/Headshots\n8:30 AM: Breakfast/Presentation Begin\n10:00 AM: Meeting Conclude \n*Headshots will only be available during this time. Registration is required to be added to the headshot list. Limited space is available. \n\nAbout the Speaker\n \nRob Anaya\, Director of Group Business – Visit California \nRob Anaya is the Director of Group Business at Visit California\, overseeing the Professional Meetings & Events (PME) program and promoting California as a leading destination for meetings. With more than 20 years in hospitality and over 10 years in destination sales and marketing\, Rob is deeply focused on elevating the California brand and strengthening the state’s competitive position through collaborative programs that support destinations statewide\, including strategic partnerships\, industry events\, media initiatives and targeted outreach to meeting professionals. \nHotel Accommodations\nMarriott Oakland City Center\n$145 rate\nFebruary 1 – 2\, 2026\nLast date to book: 1/23/2026 \nBook Via Phone:\n800-228-9290 or 510-451-4000 \nVia Online \nBook group rate for PCMA NCC Townhall \nParking Information\nSelf-Parking (Oakland Convention Center Garage – Clay Street) – $37 flat fee\nPark on the third or fourth level.\nAfter parking\, go to Level 2\, turn left and head straight to the hotel elevator to get to the 21st floor.\nParking validation machine will be provided at the registration desk.\nPay the validated ticket using the parking machine on the third or fourth floor to exit\n\n\nValet Parking – Rates vary by duration \nLeave car with the valet team and let them know they’re here for a meeting.\nValet vouchers will be provided at the registration desk. (I’ll provide 20 vouchers and we can print more if needed)\nPresent the valet voucher and pay to retrieve the car.\nThank You To Our Sponsors URL:https://www.pcma.org/event/town-hall-3/ LOCATION:Oakland Marriott City Center\, 1001 Broadway\, Oakland\, CA\, 94607 CATEGORIES:• Education,• Networking,• Northern California,Chapters,Featured ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/01/Copy-of-2026-Town-Hall-Invite-1920-x-1080-px-jXwULG.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20260111T163000 DTEND;TZID=America/Chicago:20260111T183000 DTSTAMP:20260818T230632 CREATED:20251217T220018Z LAST-MODIFIED:20260111T214514Z UID:246706-1768149000-1768156200@www.pcma.org SUMMARY:Chapter Reception at Convening Leaders 2025 DESCRIPTION:Join us on Sunday\, January 11th\, 2025\, at the Philadelphia Marriott Downtown for the PCMA Rocky Mountain Chapter Reception at Convening Leaders in Philadelphia\, Pennsylvania!  This exciting event offers chapter members the opportunity to connect and network meaningfully before the opening keynote session\, Adam Grant. We can’t wait to see you there! \nRegistration Information:\nRegistration is Open – And It’s FREE! \nRSVP TODAY URL:https://www.pcma.org/event/chapter-reception-at-convening-leaders-2025-2/ CATEGORIES:• Rocky Mountain,Featured ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/12/Rocky-Mountain-Chapter-Reception-XpNxrZ.png ORGANIZER;CN="PCMA%20Rocky%20Mountain%20Chapter":MAILTO:rockymountain@pcma.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260111T163000 DTEND;TZID=America/Los_Angeles:20260111T180000 DTSTAMP:20260818T230632 CREATED:20251210T193040Z LAST-MODIFIED:20260111T093120Z UID:246417-1768149000-1768154400@www.pcma.org SUMMARY:2026 Joint Chapter Reception at Convening Leaders DESCRIPTION: URL:https://www.pcma.org/event/2026-joint-chapter-reception-at-convening-leaders/ LOCATION:Harp & Crown\, 1525 Sansom Street\, Philadelphia\, PA\, 19102\, United States CATEGORIES:• Networking,• Northern California,Chapters,Featured,Industry Calendar ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/12/2026-Chapter-CL-NuuRrS.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20260111T090000 DTEND;TZID=America/New_York:20260114T130000 DTSTAMP:20260818T230632 CREATED:20250128T221210Z LAST-MODIFIED:20251119T144137Z UID:221129-1768122000-1768395600@www.pcma.org SUMMARY:2026 Convening Leaders DESCRIPTION:Join us Jan. 11–14\, 2026\, when PCMA Convening Leaders brings its flagship education and networking event to Philadelphia. Hosted by Philadelphia Convention and Visitors Bureau (PHLCVB)\, CL26 will be held at the Pennsylvania Convention Center. \nDiscover why thousands of business events professionals and community leaders from around the world come to Convening Leaders every year to explore\, through leading-edge education\, research\, and networking\, how business events generate economic and social legacies for businesses and communities. URL:https://www.pcma.org/event/2026-convening-leaders/ LOCATION:Pennsylvania Convention Center\, 1101 Arch Street\, Philadelphia\, PA\, 19107\, United States CATEGORIES:Featured,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/01/pcma_CL26_1500x500.png GEO:39.9539323;-75.1588768 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Pennsylvania Convention Center 1101 Arch Street Philadelphia PA 19107 United States;X-APPLE-RADIUS=500;X-TITLE=1101 Arch Street:geo:-75.1588768,39.9539323 END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20251112T151500 DTEND;TZID=America/Chicago:20251112T170000 DTSTAMP:20260818T230632 CREATED:20250815T134510Z LAST-MODIFIED:20251030T141013Z UID:241017-1762960500-1762966800@www.pcma.org SUMMARY:PCMA Foundation Fashion Show Chicago DESCRIPTION:Get ready for an afternoon that bursts with creativity and style—Living in Color!  The PCMA Foundation’s highly anticipated Chicago Fashion Show on November 12\, 2025\, at the iconic Aon Ballroom at Navy Pier. \nJoin industry leaders\, influencers\, and fashion enthusiasts for an unforgettable afternoon of runway magic\, exclusive looks\, and inspiring moments. \nFor more information\, click here. URL:https://www.pcma.org/event/pcma-foundation-fashion-show-chicago/ LOCATION:Aon Ballroom\, Navy Pier\, 840 E Grand Ave\, Chicago\, IL\, 60611\, United States CATEGORIES:• Networking,Featured,Industry Calendar,PCMA Events,PCMA Foundation ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/08/Fashion-Show-Chicago-2025-1500x500-1.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20251014 DTEND;VALUE=DATE:20251017 DTSTAMP:20260818T230632 CREATED:20241115T131914Z LAST-MODIFIED:20250902T085044Z UID:217738-1760400000-1760659199@www.pcma.org SUMMARY:Convening EMEA 2025 DESCRIPTION:Convening EMEA is PCMA EMEA’s annual flagship event bringing together the global business events industry for an immersive 3-day programme in Europe. \nThe event attracts 600+ business event leaders from over 40 countries to challenge each other and develop ways to move forward together. It is the platform to share knowledge\, make meaningful connections\, learn\, do business\, be inspired and to grow as an individuals\, teams and organisations. \nThis is your opportunity to contribute to building a stronger future for the business events industry\, join us in Rotterdam in October 2025 as our journey continues. \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”FIND OUT MORE” style=”outline” color=”sky” align=”center” link=”url:https%3A%2F%2Fconveningemea.org%2Fattend%2F|title:FIND%20OUT%20MORE|target:_blank”] URL:https://www.pcma.org/event/convening-emea-2025/ LOCATION:Postillion Hotel & Convention Centre WTC\, Beursplein 37\, Meent 110\, Rotterdam\, 3011 AA\, Netherlands CATEGORIES:• Sustainability,EMEA (Europe, Middle East & Africa),Featured,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/01/CEMEA25-web-2400x800-1.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20251006 DTEND;VALUE=DATE:20251010 DTSTAMP:20260818T230632 CREATED:20250910T202131Z LAST-MODIFIED:20251002T201833Z UID:241862-1759708800-1760054399@www.pcma.org SUMMARY:IMEX 2025 DESCRIPTION:IMEX America kicks off with a full day of education at Smart Monday on October 6\, 2025. PCMA will be at booth F441 from 9:30am-5:30pm from Tuesday\, October 7\, through Thursday\, October 9\, 2025.   \n\n[vc_btn title=”Schedule an appointment with our team” style=”outline-custom” outline_custom_color=”#54a0df” outline_custom_hover_background=”#54a0df” outline_custom_hover_text=”#ffffff” shape=”round” align=”center” i_align=”right” i_icon_fontawesome=”” add_icon=”true” link=”url:https%3A%2F%2Fimexamerica.com%2Fnewfront%2Fprofile%2Fdashboard|target:_blank|rel:nofollow”]\n Keep reading for more information on our education and networking opportunities during IMEX America and check back regularly for updates! \n\n\n \n \n \n \n \n \n\n\n \n \n\n \n \n \n \n \n \n \n\n Smart Monday Education by PCMA\n\n\n Add our workshops and panels to your IMEX schedule!  \n\n\n Spark AI Workshop 1: Event Planning & Logistics\nSmart Planning with Spark: Streamlining Event Logistics\n9:30am – 10:30am | Paula Rowntree   \nBehind every successful event is a mountain of planning\, coordination\, and detail. In this hands-on session\, you’ll learn how to use Spark and its more than 100 modules and tasks to simplify logistics and stay ahead of deadlines. From building supplier RFPs and managing run sheets to shaping venue briefs and balancing budgets\, Spark transforms time-consuming admin into quick\, accurate outputs. You’ll walk away with practical workflows designed for real event challenges—so you can focus less on manual tasks and more on delivering exceptional experiences.    \n\n\n \n \n \n \n\n Spark AI Workshop 2: Data Analysis & Marketing\nUnlocking Insights & Amplifying Impact with Spark\n10:45am-11:45am | Paula Rowntree \nEvent professionals know that data and marketing both demand time\, attention\, and clarity. In this session\, you’ll see how Spark’s Data Analysis tools cut through the noise—summarising surveys\, highlighting trends\, and evaluating feedback in seconds. We’ll then shift gears to explore Spark’s Marketing modules\, where you can instantly repurpose content into campaigns\, build audience-specific messaging\, and create posts\, press releases\, and sponsorship proposals at speed. Together\, these tools demonstrate how Spark’s more than 100 modules and tasks can give you sharper insights and stronger outreach without the manual workload. \n\n\n \n \n \n \n\n From Event Execution to Strategic Leadership: Mastering Data-Driven Communication for Event Professionals\n12:00pm-1:00pm | Anthony Vade | Co-Founder\, Strategy Table Pathways Inc. & PCMA Institute Faculty  \nIn today’s competitive business landscape\, event professionals must evolve beyond logistical coordination to become strategic partners who drive measurable organizational impact. This comprehensive session is designed to transform how event professionals communicate their value\, align with business objectives\, and influence key stakeholders through compelling\, data-driven narratives.  \nLearning Outcomes\nBy the end of this session\, participants will be able to:  \n\nReframe Their Professional Identity: Transition from tactical event coordinators to strategic business partners who understand and contribute to organizational goals \nMaster Data-Driven Storytelling: Develop compelling narratives that translate event metrics into business impact stories that resonate with C-suite executives \nImplement Strategic Analytics: Leverage technology and analytics tools to track\, measure\, and report on event performance in ways that matter to senior leadership \nDeliver Executive-Ready Presentations: Craft and confidently present business-driven event proposals that secure buy-in and resources from executive stakeholders \n\n\n\n \n \n \n \n\n From Order-Taker to Strategic Partner: The C-Suite Mindset Every Event Professional Needs\n2:30pm-3:30pm | Tammy Moore\, CMM\, CMP | VP Learning & Professional Development | PCMA Institute  \nTired of being brought in at the last minute to execute someone else’s vision? Ready to earn your seat at the strategy table? This interactive session transforms how you approach your role by teaching you to think like the C-suite about the impact of events on business success.  \nUsing real business frameworks and practical exercises\, you’ll learn to decode what leadership truly cares about and translate your event expertise into executive-level conversations. Master the strategic thinking that separates order-takers from indispensable partners who drive measurable business results.  \nThis session is designed for ambitious event professionals who want to elevate their influence and become trusted advisors within their organizations.  \nLearning Outcomes\nBy the end of this session\, you will be able to:  \n\nApply business thinking frameworks to evaluate and communicate event ROI in terms of leadership values \nPosition events strategically as drivers of key business objectives rather than standalone activities \nIdentify value creation opportunities within your current role to increase organizational impact \nDevelop proactive partnership strategies that transform you from a reactive executor to a trusted business advisor \n\n\n\n \n \n \n \n\n Bridging the Design Gap: Aligning Business Objectives with Human Experience\n3:45pm-4:30pm | Devon Montgomery Pasha | DMP Creative & PCMA Institute Faculty \nMany events fail because there’s a gap between what organizations want to achieve and what participants actually experience. This session explores how to bridge that gap using event design thinking. Participants will learn how to align business objectives with participant needs\, creating experiences that deliver measurable impact and lasting value.  \nLearning Outcomes\nBy the end of this session\, you will be able to:  \n\nIdentify the most common gaps between business goals and event delivery. \nApply design thinking to close those gaps with practical tools. \nLearn how to measure success in terms that matter to both business leaders and participants. \n\n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n\n PCMA Institute Education Sessions at the PCMA Booth (F441)\n\n\n Tuesday\, October 7 \n Are you a P.A.R.T.N.E.R. to Leadership?\n10:00am-10:30 am | Tammy Moore  \nBack by popular demand\, this session explores the P.A.R.T.N.E.R. Framework – your roadmap from service provider to strategic partner. With 48% of companies experiencing C-suite changes last year\, event professionals must elevate their approach to remain indispensable.  \nLearn the seven elements: Position yourself as a trusted resource\, Actively listen\, Recommend strategic solutions\, Transparently communicate\, Navigate challenges proactively\, Evaluate and demonstrate impact\, and Refine your approach. Through self-assessment and practical application\, you’ll identify development areas and create an action plan to strengthen leadership partnerships.  \nLearning Objectives:  \n\nApply the P.A.R.T.N.E.R. Framework to current relationships \nIdentify personal development priorities \nCreate actionable steps for strategic partnership building \n\n\n\n \n \n \n \n\n Behind the RFP: Building Better AV Partnerships for Modern Events\n10:45am-11:15 am | Bill Mott  \nThe AV RFP process can make or break your event. With evolving technology\, hybrid formats\, and venue complexities\, it’s essential to ask the right questions\, evaluate the right metrics\, and choose the right partner.  \nJoin Bill Mott with Pinnacle Live for a practical\, future-focused session on creating smarter AV RFPs. Learn how to budget\, navigate in-house AV\, and avoid common pitfalls so you can align with the right vendor and deliver exceptional experiences.  \nKey Takeaways:  \n\nStructure AV RFPs that reflect your event’s vision\, from creative to production. \nEvaluate proposals using clear\, measurable criteria. \nUnderstand pricing trends and find cost-saving opportunities. \nWork effectively with in-house AV without sacrificing quality. \nExplore emerging AV technologies to shape your next RFP \n\n\n\n \n \n \n \n\n Say Less\, Connect More: Simple Communication That Influences Action \n11:30 am-12:00 pm | Sherron Washington\n \nYour words have power—but your time is limited. Whether you’re pitching a venue\, engaging a client\, or welcoming a crowd\, you’ve got seconds to spark connection and build trust. This high-energy micro-session teaches you how to make your communication sharper\, smarter\, and more human. Walk away with real-world strategies to get people to listen\, feel\, and act—fast.   \nWalk away with:   \n\nThe 7-Second Impact: Make your first words count (and ditch the fluff) \nThe One-Sentence Rule: How to clearly communicate your brand or value in under 12 words  \nMicro-Messaging Makeovers: Upgrade everyday phrases that sound generic or scripted \n\n\n\n \n \n \n \n\n Spark Presentation\n12:00pm – 12:30pm | Anca Platon Trifan\n \nBeyond the Demo: Spark in Real Life\nSpark is built for event professionals—but how do you actually make it work in real planning scenarios? With 20+ years in event technology and as host of the Events: Demystified podcast\, Anca Platon Trifan will show you how to move beyond the demo and apply Spark where it matters most. In this 25-minute PCMA Main Stage session\, you’ll explore practical ways to use Spark to streamline planning\, repurpose event content into new formats\, and uncover insights that drive better decisions. Expect clear examples\, candid strategies\, and a no-nonsense look at how Spark can become part of your everyday workflow. \n\n\n \n \n \n \n\n Wow to How: Turning 2026 Event Tech Trends into Strategy\n1:00 pm-1:30 pm | Brian Monahan  \nThe event tech world is overflowing with ways to wow — from immersive LED environments to AI-driven personalization. But audiences are becoming wow-fatigued\, and without a clear strategy\, even the most impressive tools can fall flat. This session explores the top 2026 event tech trends and shows you how to move beyond the novelty\, integrating them with purpose to create meaningful\, lasting impact across the attendee journey.  \n\n\n \n \n \n \n\n 2 Truths and a Lie: AI & Data Privacy \n1:45 pm-2:15 pm | Nick Borelli  \nIn this fun and fast-paced session\, you’ll be challenged to put your knowledge of event technology and data privacy to the test. We’ll present three statements about AI and its role in your events\, but only two of them are true. Your mission\, should you choose to accept it\, is to figure out which one is the lie!  \nStep away from the typical lecture format and lean into a session designed for interaction and critical thinking. We’ll subvert what you might think you know about AI\, data collection\, and consent\, proving that some common assumptions are just plain wrong.  \nYou’ll walk away with:  \n\nActionable insights into how to responsibly collect and manage attendee data using AI. \nClarity on the difference between necessary data collection and privacy-invasive practices. \nConfidence to ask the right questions of your event tech vendors regarding their data handling policies. \n\nAre you ready to separate fact from fiction and become a more informed\, AI-savvy event professional? Join us and find out!  \n\n\n \n \n \n \n\n Inclusive by Design: Turning Metrics into Meaningful Practices\n2:30 pm-3:00 pm | Zoe Moore  \nInclusion can’t live in mission statements alone—it must be measured\, managed\, and made real. This 30-minute session will show how to bridge the gap between aspirational DEI goals and everyday event practices. Learn how to identify the metrics that matter\, translate them into operational strategies\, and design experiences where equity and belonging are not just ideals\, but outcomes. \n\n \n \n\n\n \n \n\n \n \n \n Wednesday\, October 8 \n Beyond the Budget: From Penny Pinching to Amplified Impact\n10:00am-10:30 am | Brian Monahan  \nYour AV budget isn’t just a cost — it’s a catalyst. In this session\, we’ll uncover the most common budget pitfalls and hidden fees\, then show you how to channel every dollar toward engagement\, connection\, and measurable results. Learn how to make smarter technology choices\, align AV spend with event goals\, and transform your budget from a constraint into a tool for amplified impact.  \n\n\n \n \n \n \n\n The Experience Bridge: How to Connect Event Strategy with Audience Energy\n10:45am-11:15 am | Devon Pasha  \nAn event’s design sets the direction\, but it’s the delivery that makes it unforgettable. In this dynamic session\, Certified Event Designer and professional emcee Devon Pasha reveals how to close the gap between planning and live execution so your audience feels every intended moment. Using her SPARK Method as a guide\, Devon will share practical ways to translate strategy into experiences that captivate\, energize\, and create lasting impact. Whether you’re a planner\, producer\, or supplier\, you’ll leave ready to turn your event vision into a living\, breathing experience.  \nThree Valuable\, Actionable Takeaways  \n\nActivate the Design: Transform objectives on paper into moments that inspire and engage in real time. \nHarness Audience Energy: Use simple presence and activation techniques to maintain momentum throughout the event. \nCreate Lasting Resonance: Ensure your event’s message lives beyond closing day with intentional touchpoints. \n\n\n\n \n \n \n \n\n Data Karaoke: Remixing Your Event’s Narrative for Impact\n11:30 am-12:00 pm | Vinnu Deshetty  \nEver felt like your event data was singing the same old tune? It’s time to hit the remix button! In this fun and interactive “Data Karaoke” session\, we’ll take a common event statistic (like “attendance was down 10%”) and collectively re-write its narrative. I’ll show you how to dig deeper than the surface numbers\, explore alternative interpretations\, and craft a compelling story that highlights true impact and learning\, not just raw figures. Get ready to turn your data into a chart-topping hit that resonates with stakeholders and drives meaningful change.  \n\n\n \n \n \n \n\n Spark Presentation\n12:00pm – 12:30pm | Nick Borelli \nUncover Strategic Insights with Spark: From Data to Decisions\nDiscover how Spark can supercharge your event planning process. In this 25-minute demo\, we’ll showcase how Spark AI’s analytical capabilities can enhance logistics\, boost attendee engagement\, and predict industry trends. You’ll get a firsthand look at how this game-changing technology quickly delivers actionable insights\, helping you make data-driven decisions that elevate event experiences and maximize ROI.  \n\n\n \n \n \n \n\n Becoming a Mature Event Organization\n1:00 pm-1:30 pm | Tammy Moore  \nOnly 18% of events teams have achieved “leading” status as strategic partners fully integrated into their organizations. With 82% of teams still developing toward best-in-class performance\, this session provides a roadmap for accelerating organizational maturity and establishing competitive advantage.  \nLearning Objectives\nParticipants will:  \n\nAssess their organization’s current maturity level using the four-stage framework (Starting\, Growing\, Maturing\, Leading) \nIdentify the most critical capability gaps preventing advancement to the next maturity stage \nApply the six strategic principles that distinguish leading organizations from their peers \nDevelop an action plan addressing their organization’s specific maturity challenges \n\n\n\n \n \n \n \n\n What’s Your Risk Personality?\n1:45 pm-2:15 pm | Tammy Moore  \nDiscover how your natural risk tendencies shape your approach to event planning and crisis management. This interactive session helps teams understand their collective risk strengths and blind spots while building more effective crisis response strategies.  \nLearning Objectives  \nBy the end of this session\, participants will be able to:  \n\nIdentify their primary risk personality type and how it influences their decision-making \nRecognize the strengths and challenges of different risk approaches within their team \nLeverage diverse risk personalities to create more comprehensive event planning strategies \nApply risk personality insights to improve team collaboration during high-pressure situations \n\n\n\n \n \n \n \n\n AI 201: Beyond Prompting: Building Simple Agents for Big Tasks\n2:30 pm-3:00 pm | Nick Borelli  \nYou’ve mastered the basics of prompting. Now\, it’s time to build a truly smart and efficient team. This session moves beyond one-off conversations with AI generalists and shows you how to create your own specialized AI agents. Learn to leverage powerful tools like Gemini Gems and ChatGPT’s GPTs to give yourself access to experts on demand\, transforming your AI from an intern into a highly-trained team member. \nWe will demonstrate how to build custom agents that:  \n\nRemember Your Brand Voice: Generate on-brand content with a single\, simple prompt. \nAutomate Complex Workflows: Go from a single task to a multi-step process with a specialist you build yourself. \nScale Your Team: Create a team of virtual specialists for everything from event marketing to venue sourcing\, all without writing a line of code. \n\nThis is your chance to stop prompting and start building. Join us to discover how to tackle your biggest event challenges with your smallest prompts.  \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n\n Spark and DestinAItor Sessions at the PCMA Booth (F441)\n\n\n Tuesday\, October 7\n\n\n\n\n 10:00am-10:30am Spark DemoSpark Your Content Machine: From Event to Assets Discover how Spark AI revolutionizes post-event content creation in this eye-opening demonstration. Watch as we transform raw event material into a suite of polished\, engaging assets in real-time. From social media snippets to comprehensive event recaps\, see how Spark streamlines the content production process\, saving time and resources while maintaining quality. Learn how this cutting-edge tool can help you maximize your event's impact\, extend its reach\, and create a lasting digital footprint. Join us to explore how Spark AI can turbocharge your content strategy and deliver value long after your event concludes. Nick Borelli\n\n\n 11:00am – 11:30amDestinaitor Demo Experience the future of event planning with Destinaitor AI\, a groundbreaking tool that's reshaping how planners and destinations connect. In this demo\, you'll see firsthand how our AI-powered platform streamlines the search process\, delivering tailored results based on real-time\, verified data. Discover how Destinaitor AI saves planners valuable time while helping destinations showcase their unique value\, creating a win-win scenario that's transforming the industry. Cassandra Maurice-Magee\n\n\n 1:00pm-1:30pmSpark DemoUncover Strategic Insights with Spark: From Data to Decisions Discover how Spark can supercharge your event planning process. In this 25-minute demo\, we'll showcase how Spark AI's analytical capabilities can enhance logistics\, boost attendee engagement\, and predict industry trends. You'll get a firsthand look at how this game-changing technology quickly delivers actionable insights\, helping you make data-driven decisions that elevate event experiences and maximize ROI.  Paula Rowntree \n\n\n 2:00pm-2:30pmSpark DemoDesigning AI Wellness that Works: with Human OversightAI can suggest wellness sessions\, breaks\, catering\, and even interactive activities\, but without human oversight\, those suggestions risk missing the mark. In this Spark Labs demo\, Anca Platon Trifan\, CMP\, WMEP and her special guest\, David T Stevens\, PMED a wellness architect himself\, will share from their experience of embedding the 4Ms and #fit4events framework in events how to pair AI-powered tools like the Wellness Session Designer and Activity Curator with human judgment to create wellness that truly supports participants and returns an ROI. Anca Platon Trifan + David T Stevens \n\n\n\n \nWednesday\, October 8\n\n\n\n\n 10:00am-10:30am Spark DemoReimagine Event Planning: AI Driven Ideation Dive into the cutting-edge world of AI-powered event planning with Spark. This eye-opening demo will showcase how Spark's innovative AI technology can supercharge your brainstorming sessions\, turning "been there\, done that" into "wow\, never thought of that!" Watch as we harness the power of machine learning to generate fresh\, out-of-the-box ideas for your next big shindig. From theme concepts to engagement strategies\, you'll see firsthand how Spark can help you knock your events out of the park and leave your attendees buzzing. Chantal Sturk-Nadeau \n\n\n 11:00am – 11:30amDestinaitor Demo Experience the future of event planning with Destinaitor AI\, a groundbreaking tool that's reshaping how planners and destinations connect. In this demo\, you'll see firsthand how our AI-powered platform streamlines the search process\, delivering tailored results based on real time\, verified data. Discover how Destinaitor AI saves planners valuable time while helping destinations showcase their unique value\, creating a win-win scenario that's transforming the industry. Cassandra Maurice-Magee\n\n\n 2:00pm-2:30pmSpark DemoThe Ultimate Content Creator’s Sidekick: Spark in ActionExperience a dynamic demonstration of Spark AI\, an innovative tool transforming content creation. This session showcases how Spark enhances the creative process\, significantly boosting productivity across various content types. From crafting compelling headlines to generating engaging social media posts\, witness Spark's versatility in action. Learn how this AI assistant can help overcome creative challenges\, streamline workflows\, and consistently produce high-quality content. Join us to explore how Spark AI can elevate your content strategy and execution. Nick Borelli\n\n\n\n \nThursday\, October 9\n\n\n\n\n 10:00am-10:30am Destinaitor DemoExperience the future of event planning with Destinaitor AI\, a groundbreaking tool that's reshaping how planners and destinations connect. In this demo\, you'll see firsthand how our AI-powered platform streamlines the search process\, delivering tailored results based on real-time\, verified data. Discover how Destinaitor AI saves planners valuable time while helping destinations showcase their unique value\, creating a win-win scenario that's transforming the industry. Cassandra Maurice-Magee \n\n\n 12:30pm – 1:00pmSpark DemoThe Ultimate Content Creator’s Sidekick: Spark in Action Experience a dynamic demonstration of Spark AI\, an innovative tool transforming content creation. This session showcases how Spark enhances the creative process\, significantly boosting productivity across various content types. From crafting compelling headlines to generating engaging social media posts\, witness Spark's versatility in action. Learn how this AI assistant can help overcome creative challenges\, streamline workflows\, and consistently produce high-quality content. Join us to explore how Spark AI can elevate your content strategy and execution. Nick Borelli\n\n\n 1:30pm-2:00pmDestinaitor DemoExperience the future of event planning with Destinaitor AI\, a groundbreaking tool that's reshaping how planners and destinations connect. In this demo\, you'll see firsthand how our AI-powered platform streamlines the search process\, delivering tailored results based on real-time\, verified data. Discover how Destinaitor AI saves planners valuable time while helping destinations showcase their unique value\, creating a win-win scenario that's transforming the industry. Cassandra Maurice-Magee\n\n\n\n \n\n \n \n\n\n \n \n\n \n \n \n Press Conference\n\n\n Wednesday\, October 8th at 1pm  \nPCMA Delivers Enhanced Education and Technology for Global Business Events Community \nPCMA Board Chair\, Neil Brownlee and Sherrif Karamat\, CAE\, PCMA and CEMA President & CEO will preview two unmatched education offerings with the application process to open during Convening Leaders 2026 in Philadelphia\, Pennsylvania. Enhancements to destination and venue research and sourcing platforms continue with Destinaitor and Spark. \n\n \n \n\n\n \n \n\n \n \n \n Join the IMEX America Wellbeing Challenge\n\n\n Sponsored by Caesars Entertainment\nPowered by Heka Health\nIn partnership with the PCMA Foundation and Prevue Meetings & Incentives \nParticipate in a range of wellbeing activities and enjoy some healthy competition with your peers at IMEX America 2025. Earn chances to win amazing prizes for reaching Challenge Goals and working your way up the leaderboard.   \nIn addition to competing as an individual\, you can create your own team or join an existing team. Teams compete against other teams based on average points and you can also see well how you rank against your teammates.  \nThe IMEX Wellbeing Challenge starts first thing on Tuesday\, October 7 (12:01a PT) and ends Thursday\, October 9 at noon PT.  \nStop by the PCMA Foundation booth (F441) and take on the hula hoop to earn 1\,000 bonus points per day. Earn an additional 2\,000 bonus points for every donation to the PCMA Foundation of $25 or more at https://foundation.pcma.org/donate/  \n\n[vc_btn title=”Learn more and sign up here” style=”outline-custom” outline_custom_color=”#54a0df” outline_custom_hover_background=”#54a0df” outline_custom_hover_text=”#ffffff” shape=”round” align=”center” i_align=”right” i_icon_fontawesome=”” add_icon=”true” link=”url:https%3A%2F%2Fwww.hekahealth.com%2Fimexamerica25|target:_blank|rel:nofollow”] \n \n\n\n \n \n\n \n \n \n \n \n \n \n\n Networking Receptions \n\n\n Tuesday\, October 7 & Wednesday\, October 8 PCMA & CEMA Member Reception\n3:00pm-4:00pm | Booth F441 Connect with fellow members during IMEX and enjoy networking and industry camaraderie.\nBrought to you by Philadelphia Convention & Visitors Bureau and Destination Toronto\n \n \nWednesday\, October 8\nCEMA Pop Up\n6:00pm–8:00pm | Pinky’s by Vanderpump\, Flamingo Las Vegas \nEnjoy an intimate setting to exchange ideas\, meet new peers\, and strengthen industry relationships while celebrating IMEX week in style. With support from our partners Caesars Entertainment and Impact XM\, this gathering is designed to give you space to recharge\, connect\, and walk away with meaningful new contacts. Register here » URL:https://www.pcma.org/event/imex-2025/ LOCATION:Mandalay Bay Resort & Casino\, 3950 S Las Vegas Blvd\, Las Vegas\, NV\, 89119\, United States CATEGORIES:Featured,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/09/1500x500-web.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20250727 DTEND;VALUE=DATE:20250730 DTSTAMP:20260818T230632 CREATED:20250414T141058Z LAST-MODIFIED:20250414T175716Z UID:225459-1753574400-1753833599@www.pcma.org SUMMARY:CEMA Summit 2025 DESCRIPTION:CEMA Summit is bringing the heat to Austin for the 35th anniversary event. \nCorporate event marketers: Join us for a three-day masterclass in career-building\, brand-boosting\, and team-strengthening\, all wrapped up in that unmistakable Austin vibe. We’re talking fresh insights\, game-changing ideas\, and connections that’ll last long after the last taco truck rolls away.​ With hands-on workshops\, electrifying discussions\, and surprises that’ll knock your boots off\, you’ll leave with a blueprint for success that’s as solid as the foundation of the Texas Capitol.​ URL:https://www.pcma.org/event/cema-summit-2025/ LOCATION:Fairmont Austin\, 101 Red River St\, Austin\, TX\, 78701 CATEGORIES:Featured,Industry Calendar ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/04/CEMASummit2025_EventBanner_1900x630.png ORGANIZER;CN="CEMA":MAILTO:membership@cemaonline.com END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20250504 DTEND;VALUE=DATE:20250507 DTSTAMP:20260818T230632 CREATED:20240604T205715Z LAST-MODIFIED:20240924T161431Z UID:208743-1746316800-1746575999@www.pcma.org SUMMARY:Convening LATAM 2025 DESCRIPTION:PCMA CONVENING LATAM es una plataforma única en Latinoamérica que impulsa el crecimiento y la innovación a través de una experiencia transformadora\, que fusiona la visión global de PCMA con la creatividad y pasión latina de los profesionales en la industria de eventos\, para construir una perspectiva única\, verdaderamente centrada en los desafíos de la región. \nSumérgete en un ambiente inspirador rodeado de profesionales apasionados que comparten tus mismos retos y objetivos\, expande tu red de contactos de manera multidireccional\, construye nuevas conexiones de alto valor en distintos sectores emergentes y no emergentes en América Latina\, potencializa el desarrollo económico y la transferencia de conocimiento. \n\n \n \n\n\n \n \n\n \n \n \n ENGLISH TRANSLATION: \nPCMA CONVENING LATAM is a unique platform in Latin America that drives growth and innovation through a transformative experience\, combining PCMA’s global vision with the creativity and passion of Latin event industry professionals to build a unique perspective\, truly focused on the challenges of the region. \nImmerse yourself in an inspiring environment surrounded by passionate professionals who share your challenges and goals\, expand your network in a multi-directional way\, build new high-value connections in different emerging and non-emerging sectors in Latin America and boost economic development and knowledge transfer. \n\n \n \n\n\n \n \n\n \n \n \n \n\n ¿Quieres conocer más de Convening LATAM 2025? Déjanos tus datos y te estaremos contactando. // Do you want to know more about Convening LATAM 2025? Share with us your contact information and we will be in touch. \n\n\n \n Nombre (Name)*\n \n \n \n Nombre\n \n \n \n \n Apellido\n \n \n Correo electrónico (Email)*\n \n Organización (Organization)*Posición laboral (Title)*País (Country)*CountryAfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire\, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos IslandsColombiaComorosCongo\, Democratic Republic of theCongo\, Republic of theCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Swaziland)EthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard and McDonald IslandsHoly SeeHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacauMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestine\, State ofPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint MartinSaint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth GeorgiaSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan Mayen IslandsSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUS Minor Outlying IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuelaVietnamVirgin Islands\, BritishVirgin Islands\, U.S.Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland Islands¿Cómo te interesa participar? (How would you like to participate?)\n \n Asistente (Participant)\n \n \n Expositor (Exhibitor)\n \n \n Patrocinador (Sponsor)\n \n \n Programa educativo (Educatio Programme)\n \n \n Otro (Other)\n Por favor especifica (Please specify)Acepto recibir invitaciones a eventos especiales\, descuentos en productos\, noticias y tendencias de la industria.\n \n Acepto\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n [vc_raw_html]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[/vc_raw_html] URL:https://www.pcma.org/event/2025-convening-latam/ LOCATION:Bogotá\, Colombia CATEGORIES:Featured,Industry Calendar,LATAM (Latin America),PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/06/0a1be706-1faf-4b31-a0d3-df02c73261c7.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20250413 DTEND;VALUE=DATE:20250416 DTSTAMP:20260818T230632 CREATED:20240827T080908Z LAST-MODIFIED:20250321T091812Z UID:213739-1744502400-1744761599@www.pcma.org SUMMARY:The Business of Events 2025 DESCRIPTION:PCMA APAC has officially confirmed that The Business of Events (BoE) conference will take place from 13-15 April\, 2025\, at Marina Bay Sands in Singapore. This significant event will coincide with The Meetings Show Asia Pacific\, which will have its second iteration at the same venue on 16 and 17 April. \nThe Business of Events (BOE) 2025 converges the dual pillars of leadership within an intergenerational workforce: mastery and intellectual prowess. Building on BOE 2024’s exploration of the duality between Unlearning and Relearning\, BOE 2025 unites experienced and emerging leaders for real-time discussions. Participants will delve into crucial dualities—skill and strategy\, IQ and EQ\, personal and professional growth\, alongside broad and deep exploration—essential for navigating today’s complex business landscapes with inspirational and aspirational imagination.\n \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Panellists & Moderator\n \n\n\n \n \n \n \n Kim Hyde (Panellist)Patricia Cheong (Panellist)Dr. Oliver Lock (Panellist)Florence Chua (Moderator)\n \n \n \n \n Kim Hyde \nConferences and Events Professional\, CPA Australia \n\n\n \n \n \n\n Kim Hyde is the Product Development Executive – Conferences at CPA Australia\, where she curates content for major events including CPA Week and CPA Congress. With over 20 years of experience in Conferences\, Events\, and Marketing\, Kim has worked across diverse industries including major sporting events\, FMCG\, and not-for-profit member-based associations. Her expertise has contributed to events reaching global audiences\, with her largest project engaging 700 million people worldwide. At CPA Australia\, Kim continues to leverage her extensive background to deliver impactful content for accounting and finance professionals worldwide. \nCheck out Kim’s LinkedIn. \n\n\n Event Details \nDate: Tue\, 27 August 2024\nTime: 9:30am SGT | 10:30am KST | 11:30am AEST \nPlatform: Zoom Webinar \n\n\n Patricia Cheong \nEvent Director\, Informa \n\n\n \n \n \n\n Patricia Cheong\, DES\, CASE\, is a distinguished Business Events Strategist at ATxSG\, Informa\, with a well-earned reputation for pioneering innovative strategies within the MICE (Meetings\, Incentives\, Conferences\, and Exhibitions) industry. With her extensive expertise and forward-thinking approach\, Patricia has consistently driven impactful and successful events\, elevating brand experiences and fostering meaningful connections among industry professionals. Her leadership and dedication to excellence have positioned her as a thought leader in the business events landscape\, making her a sought-after strategist for transformative and results-driven event solutions. \nCheck out Patricia’s Linkedin.  \n\n\n Dr. Oliver Lock \nAI Studio Director\, Deloitte \n\n\n \n \n \n\n Dr. Oliver Lock is AI Studio Director at Deloitte\, specialising in generative AI and spatial data science. With a focus on developing innovative AI products\, he leads projects that transform service delivery across sectors in Deloitte Australia. As well as his current role\, Dr. Lock has extensive experience in urban planning\, transport systems\, and digital analytics\, having worked with major cities worldwide. He holds a PhD in Spatial Data Science from UNSW and a Master of Research from University College London. \nCheck out Dr. Oliver’s LinkedIn. \n\n\n Florence Chua \nManaging Director\, PCMA APAC \n\n\n \n \n \n\n Florence is an accomplished business leader with a passion for exploring new cultures\, cuisines\, and knowledge. She believes that traveling and learning are essential for personal growth and professional success. Florence has worked across various industries\, including media\, events\, management and consulting\, where she has developed a strong acumen for business thinking\, problem-solving\, and relationship-building. Florence is focused on reflective thinking and meaningful connections. She strives to deliver excellence in everything she does and believes that positivity and authenticity are essential for building trust and fostering long-term relationships. \nCheck out Flo’s Linkedin.  \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n \n\n\n \n \n\n \n \n \n \n \n \n[vc_btn title=”Keep Me Posted” style=”custom” custom_background=”#ef643d” custom_text=”#ffffff” shape=”round” size=”lg” align=”center” link=”url:https%3A%2F%2Fwww.pcma.org%2Fapac%2Fthebusinessofevents2024-apac-keep-me-posted%2F”]\n *AUD rates are indicative pricing only. Registration will be charged in USD. \n\n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS URL:https://www.pcma.org/event/businessofevents2025/ CATEGORIES:APAC (Asia Pacific),Featured,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/08/1500x500-BOE.png END:VEVENT END:VCALENDAR