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DTSTART;TZID=Asia/Kuala_Lumpur:20251125T163000
DTEND;TZID=Asia/Kuala_Lumpur:20251125T183000
DTSTAMP:20260404T085620
CREATED:20251024T105537Z
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UID:244049-1764088200-1764095400@www.pcma.org
SUMMARY:PCMA APAC in collaboration with WE2025\, Future in Motion: Digital Trust in the Age of AI
DESCRIPTION:As AI and digital technologies redefine how organisations operate and engage\, trust has become the foundation of innovation. This session explores how leaders can balance digital transformation with compliance\, ethical governance\, and human connection\, ensuring that technology enhances rather than erodes authenticity\, empathy\, and integrity. \nKey Discussion Themes: \n\nEmbedding digital ethics and data compliance (PDPA\, GDPR) into organisational culture\nBuilding responsible AI frameworks that safeguard trust and reputation\nProtecting privacy and human values amid rapid automation\nAligning digital innovation with ESG and sustainability goals\n\n\n        \n    \n\n\n    \n    \n\n    \n        \n            \n    Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n        \n    \n\n\n    \n    \n\n    \n        \n            \n    \n\n\n    Speakers\n \n\n\n				\n					\n						\n							\n								Dr. Hema SurendranathanGooi Yang ShuhHew Wee Choong\n							\n						\n						\n							\n    Dr. Hema Surendranathan \nProfessional that has headed Telecommunications\, Media and Technology\, Transport & Higher Education SEA and USA \n\n\n            \n                    \n    \n\n    Dr. Hema Surendranathan is a Malaysian ESG and corporate sustainability professional. She has worked in diverse sectors including Telecommunications\, Media and Technology (“TMT”)\, Transport and Higher-Education in Southeast Asia and the United States. \nDr. Hema graduated from Bryn Mawr College with an AB in English in 2014 and from Cornell University’s Joint MFA-PhD program in 2021. \nCheck out Dr. Hema’s LinkedIn. \n\n\n    Gooi Yang Shuh \nPartner\, Skrine Advocates and Solicitors \n\n\n            \n                    \n    \n\n    Gooi is a Partner in Skrine’s Intellectual Property (IP) and Technology\, Media & Telecommunications (TMT) practice. His main portfolio focuses on IP litigation and enforcement\, representing local and foreign clients in a wide range of IP disputes including patents\, trademarks\, copyright\, passing off and domain names. \nHis practice encompasses advising domestic and international companies on brand protection and anti-counterfeiting strategies. This includes developing online monitoring and takedown programmes on e-commerce platforms\, as well as coordinating enforcement actions with the Ministry of Domestic Trade against pirates and counterfeiters. \nGooi has experience in the media and entertainment sector\, representing clients in music licensing and film & TV production negotiations. He also has a keen interest in IP issues relating to emerging technologies and digital platforms\, including copyright challenges posed by use of generative AI\, NFTs and user-generated content on social media. \nCheck out Gooi’s LinkedIn. \n\n\n    Hew Wee Choong \nRegional Director\, Cyclone Robotics \n\n\n            \n                    \n    \n\n    Hew has nearly 30 years of seasoned professional experience in digital technology and services industry\, management\, global sales and business development capacity. His career has spanned across public listed companies\, renown government agencies as well as multinational companies\, including Green Packet\, Symphony\, Malaysian Digital Economy Corporation and InvestKL\, International SOS and Lotus Sales & Services\, XyLog and Ernst & Young. Currently a member of China’s International Maritime Chamber of Commerce Association Alliance and Deputy Chairman of Business Sector Committee cum National Councilor of Malaysia China Chamber of Commerce. \nHis strong suits encompass consultative selling\, solution driven ability that has been acquired and developed over his consulting and business development career. His established career has developed a strong network that is advantageously leveraged for sales\, business development\, eco-system partnership development or “evangelist” roles with regular local and global speaking engagements\, media interviews and articles contributor. \nHe has been enriched with the experience of engaging with C-suite personnel from Fortune 500\, Forbes 2000 class of companies across various continents of Americas\, Europe and North Asia. His philosophy of “win-win” and “trusted partnership” with both clients and partners; and “do the right thing” approach has strongly defined his career progress and achievement todate. Hew holds deeply to “no bad experience” philosophy and every experience is a “life enhancing” experience. He thrives in organizations with clear visions and missions\, and his aspiration is to contribute to companies seeking to harness cutting-edge global technology for regional markets beyond Malaysia. \nCheck out Hew’s LinkedIn.  \n\n\n						\n					\n				         \n    \n\n\n    \n    \n\n    \n        \n            \n    Event Details \nDate: Tuesday\, 25 November 2025\nTime: 4:30 – 6:30 pm\nVenue: Malaysia International Trade and Exhibition Centre (MITEC) \n\n        \n    \n\n\n    \n    \n\n    \n        \n            \n            \n                    \n    \n        \n    \n\n\n    \n    \n\n    \n        \n                    \n    \n\n\n    \n    \n\n    \n        \n            \n    About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Fs%2Fform%3Fid%3Da0SRg000004Y6v7″]        \n    \n\n\n    \n    \n\n    \n        \n            \n    Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n     \n\n        \n    \n\n\n    \n    \n\n    \n        \n            \n    OUR SPONSORS
URL:https://www.pcma.org/event/pcma-apac-in-we2025/
CATEGORIES:APAC (Asia Pacific)
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BEGIN:VEVENT
DTSTART;TZID=Asia/Singapore:20251127T150000
DTEND;TZID=Asia/Singapore:20251127T180000
DTSTAMP:20260404T085620
CREATED:20250814T070114Z
LAST-MODIFIED:20251111T070146Z
UID:240992-1764255600-1764266400@www.pcma.org
SUMMARY:PCMA APAC Lab\, Singapore | Supercharge Your Workflow with Generative AI
DESCRIPTION:The marketing and events landscape is being fundamentally reshaped by Generative AI (GenAI). Repetitive\, time-consuming daily tasks—from drafting a dozen social media captions to summarizing event survey feedback—can now be completed in minutes\, not hours. \nThis Lab is designed to equip marketing and event professionals with both the knowledge and practical skills needed to integrate Generative AI into their daily workflows. Through a combination of industry insights\, live demonstrations\, and hands-on exercises\, participants will gain strategic understanding and technical proficiency to enhance productivity\, creativity\, and overall effectiveness. \nKey Takeaways \n\nThe latest and greatest: AI trends\, insights\, and risk management \n\n\nGet updated on the latest AI trends and learn how to leverage AI for storytelling. \n\n\nSeparate hype from reality and understand how to use AI tools responsibly and manage potential risks. \n\n\nExamine a case study of a viral AI-generated video by Tianyu\, with a full breakdown of the creative process.\n \n\n\nStep-by-step guide on how to build and implement a marketing campaign leveraging AI \n\n\nLearn along\, step-by-step\, on building a campaign from scratch. Starting from research to creating marketing assets including text\, images\, and videos. \n\n\nDiscover key principles of prompt engineering to produce high-quality\, relevant outputs.\n \n\n\nPutting it to work \n\n\nHands-on activities to apply what you learn and be guided by experts. \n\n\nExplore with peers how they are using AI to enhance productivity and spark creativity. \n\nJoin this Lab to gain practical\, actionable strategies for leveraging Generative AI to achieve measurable results — and free up more time for high-impact\, strategic work. \n\n        \n    \n\n\n    \n    \n\n    \n        \n            \n    Who should attend \nMarketing Managers\, Event Planners\, Communications Specialists\, and any professional seeking to leverage GenAI for significant time savings and increased creative output. \n\n        \n    \n\n\n    \n    \n\n    \n        \n            \n    \n\n\n    Speakers\n \n\n\n				\n					\n						\n							\n								Andrew PenningtonThu Ya KyawTianyu Xu\n							\n						\n						\n							\n    Andrew Pennington \nPlatform and Programs Marketing Lead\, JAPAC\, Google Cloud \n\n\n            \n                    \n    \n\n    Andrew Pennington is a marketing and communications leader with 20+ years global experience.  He has developed successful brand and marketing communications strategies for market leaders including CIGNA and IBM.  Andrew is passionate about building and leading high performing cross cultural teams\, and creating digital marketing platforms for large scale reach to tech communities in the B2B space.  Currently\, Andrew leads everything experiential at Google Cloud\,  Asia Pacific based in Singapore. \nCheck out Andrew’s LinkedIn. \n\n\n    Thu Ya Kyaw \nSenior Developer Relations Engineer\, Google Cloud \n\n\n            \n                    \n    \n\n    Thu Ya Kyaw is a Senior Developer Relations Engineer at Google Cloud. He is passionate about making Google Cloud technologies accessible and easy to use for everyone. With over 6 years of experience in software engineering\, AI engineering\, and MLOps\, he is a versatile and experienced tech professional who is dedicated to helping developers build and deploy innovative applications on Google Cloud. \nCheck out Thu Ya’s LinkedIn. \n\n\n    Tianyu Xu \nGenerative AI Educator\, Author\, LinkedIn Top Voice | TYAI \n\n\n            \n                    \n    \n\n    Tianyu Xu is a generative AI educator recognized by Favikon as one of the Top 200 AI Leaders on Social Media Worldwide. He has trained thousands of professionals\, empowering them with creative AI skills and helping organizations transform in the AI era. As a LinkedIn Top Voice\, Tianyu shares insights and his hands-on experience with trending AI tools. He is the instructor of two bestselling AI image courses on Udemy and regularly hosts workshops on AI for creativity. \nCheck out Tianyu’s LinkedIn. \n\n\n						\n					\n				         \n    \n\n\n    \n    \n\n    \n        \n            \n    Event Details \nDate: Thursday\, 27 November 2025\nTime: 3:00 – 6:00 pm\nVenue: Marina Bay Sands Singapore \n\n\n    Limited spots available – priority will be given to PCMA Members. \nWhen registering – please log in to your PCMA account or create one if you’re new. \n\n        \n    \n\n\n    \n    \n\n    \n        \n            \n            \n                    \n    \n        \n    \n\n\n    \n    \n\n    \n        \n            \n    Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n     \n\n[vc_btn title=”REGISTER NOW” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fmypcma.my.site.com%2FSGD%2Feventapi__router%3Fevent%3Da1YRg000003Ou8zMAC”]\n    \n    \n    \n    \n        \n    \n\n\n    \n    \n\n    \n        \n                    \n    \n\n\n    \n    \n\n    \n        \n            \n    About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n        \n    \n\n\n    \n    \n\n    \n        \n            \n    OUR PARTNERS
URL:https://www.pcma.org/event/apac-labs-singapore-nov-2025/
CATEGORIES:APAC (Asia Pacific)
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BEGIN:VEVENT
DTSTART;TZID=Asia/Shanghai:20260210T073000
DTEND;TZID=Asia/Shanghai:20260210T084500
DTSTAMP:20260404T085620
CREATED:20251204T013757Z
LAST-MODIFIED:20260119T042511Z
UID:246185-1770708600-1770713100@www.pcma.org
SUMMARY:PCMA @ AIME Melbourne - Members' Networking Breakfast
DESCRIPTION:​Tue\, 10 Feb – PCMA Members’ Networking Breakfast ​ \nJoin us for insights into the latest developments and upcoming initiatives in the APAC region\, tailored to support and inspire your journey as an organiser. This exclusive session offers a perfect setting to network\, share ideas\, and stay informed on PCMA APAC’s upcoming events and programs designed to enhance your business events experience. \nGain valuable perspectives from Bonnie Hamilton\, Managing Director at Apex Event Recruitment\, on the evolving events job market and future workforce trends for 2026. Bonnie has spent her entire career in the events industry\, both in Australia and abroad. Her deep passion for the people in our industry\, she established Apex Event Recruitment\, which is Australia’s only recruitment agency solely dedicated to the events industry. With Australia’s widest network of candidates and clients\, Bonnie is uniquely connected to the shifts in our industry and how they affect each of us. \nSecure your spot today for a valuable morning of knowledge\, networking\, and fresh perspectives. We look forward to seeing you there! \n\n\n    \n        \n    \n\n\n    \n    \n\n    \n        \n            \n    Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n\n    Event Details \nDate: Tuesday\, 10 February 2025\nTime: 7:30-8:45 am | Registration starts at 7:15 am\nVenue: Crowne Plaza Melbourne \n\n\n    Limited spots available – Priority will be given to PCMA Members. An email will be sent to you to confirm your registration and secure your spot. \n\n        \n    \n\n\n    \n    \n\n    \n        \n            \n    Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n     \n\n\n    OUR SPONSORS
URL:https://www.pcma.org/event/pcma-members-networking-breakfast-at-aime-2026/
CATEGORIES:APAC (Asia Pacific)
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260412
DTEND;VALUE=DATE:20260415
DTSTAMP:20260404T085620
CREATED:20250813T065259Z
LAST-MODIFIED:20251010T034505Z
UID:240929-1775952000-1776211199@www.pcma.org
SUMMARY:Convening APAC 2026
DESCRIPTION:PCMA APAC has officially confirmed that the Convening APAC 2026 (formerly The Business of Events) conference will take place from 12-14 April\, 2026\, at Marina Bay Sands in Singapore. \nAbout Convening APAC \nConvening APAC is where multi-generational senior business event leaders and next generation professionals converge. Together\, they shape the future of our industry and profession. Designed for corporate event marketing professionals\, association meeting professionals\, event owners\, event managers\, and business events leaders\, this PCMA Asia Pacific flagship event brings together a trusted community from across the region. \nConvening APAC delivers a signature mix of bold ideas and practical solutions. Gain insights and inspiration from beyond the industry. Explore strategies to tackle today’s challenges. Uncover future-focused perspectives on regional trends and opportunities. It’s about sparking conversations\, changing old ways\, and co-creating impactful outcomes. \nConvening APAC empowers individuals and teams with knowledge\, skills\, and a like-minded community. This helps them thrive in times of constant change. With fresh faces\, multi-generational perspectives\, and bold thinking\, Convening APAC ignites innovation\, drives growth\, and amplifies the collective power of the PCMA community — leading minds; leading change. \n \n\n        \n    \n\n\n    \n    \n\n    \n        \n            \n    Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n        \n    \n\n\n    \n    \n\n    \n        \n            \n    \n\n\n    Panellists & Moderator\n \n\n\n				\n					\n						\n							\n								Kim Hyde (Panellist)Patricia Cheong (Panellist)Dr. Oliver Lock (Panellist)Florence Chua (Moderator)\n							\n						\n						\n							\n    Kim Hyde \nConferences and Events Professional\, CPA Australia \n\n\n            \n                    \n    \n\n    Kim Hyde is the Product Development Executive – Conferences at CPA Australia\, where she curates content for major events including CPA Week and CPA Congress. With over 20 years of experience in Conferences\, Events\, and Marketing\, Kim has worked across diverse industries including major sporting events\, FMCG\, and not-for-profit member-based associations. Her expertise has contributed to events reaching global audiences\, with her largest project engaging 700 million people worldwide. At CPA Australia\, Kim continues to leverage her extensive background to deliver impactful content for accounting and finance professionals worldwide. \nCheck out Kim’s LinkedIn. \n\n\n    Event Details \nDate: Tue\, 27 August 2024\nTime: 9:30am SGT | 10:30am KST | 11:30am AEST \nPlatform: Zoom Webinar \n\n\n    Patricia Cheong \nEvent Director\, Informa \n\n\n            \n                    \n    \n\n    Patricia Cheong\, DES\, CASE\, is a distinguished Business Events Strategist at ATxSG\, Informa\, with a well-earned reputation for pioneering innovative strategies within the MICE (Meetings\, Incentives\, Conferences\, and Exhibitions) industry. With her extensive expertise and forward-thinking approach\, Patricia has consistently driven impactful and successful events\, elevating brand experiences and fostering meaningful connections among industry professionals. Her leadership and dedication to excellence have positioned her as a thought leader in the business events landscape\, making her a sought-after strategist for transformative and results-driven event solutions. \nCheck out Patricia’s Linkedin.  \n\n\n    Dr. Oliver Lock \nAI Studio Director\, Deloitte \n\n\n            \n                    \n    \n\n    Dr. Oliver Lock is AI Studio Director at Deloitte\, specialising in generative AI and spatial data science. With a focus on developing innovative AI products\, he leads projects that transform service delivery across sectors in Deloitte Australia. As well as his current role\, Dr. Lock has extensive experience in urban planning\, transport systems\, and digital analytics\, having worked with major cities worldwide. He holds a PhD in Spatial Data Science from UNSW and a Master of Research from University College London. \nCheck out Dr. Oliver’s LinkedIn. \n\n\n    Florence Chua \nManaging Director\, PCMA APAC \n\n\n            \n                    \n    \n\n    Florence is an accomplished business leader with a passion for exploring new cultures\, cuisines\, and knowledge. She believes that traveling and learning are essential for personal growth and professional success. Florence has worked across various industries\, including media\, events\, management and consulting\, where she has developed a strong acumen for business thinking\, problem-solving\, and relationship-building. Florence is focused on reflective thinking and meaningful connections. She strives to deliver excellence in everything she does and believes that positivity and authenticity are essential for building trust and fostering long-term relationships. \nCheck out Flo’s Linkedin.  \n\n\n						\n					\n				         \n    \n\n\n    \n    \n\n    \n        \n                    \n    \n\n\n    \n    \n\n    \n        \n            \n            \n                    \n    \n[vc_btn title=”Keep Me Posted” style=”custom” custom_background=”#ef643d” custom_text=”#ffffff” shape=”round” size=”lg” align=”center” link=”url:https%3A%2F%2Fwww.pcma.org%2Fapac%2Fthebusinessofevents2024-apac-keep-me-posted%2F”]\n    *AUD rates are indicative pricing only. Registration will be charged in USD. \n\n        \n    \n\n\n    \n    \n\n    \n        \n            \n    About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n        \n    \n\n\n    \n    \n\n    \n        \n            \n    Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n     \n\n        \n    \n\n\n    \n    \n\n    \n        \n            \n    OUR PARTNERS
URL:https://www.pcma.org/event/convening-apac-2026/
CATEGORIES:APAC (Asia Pacific),Featured,Industry Calendar,PCMA Events
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