BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PCMA - ECPv5.14.2.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PCMA X-ORIGINAL-URL:https://www.pcma.org X-WR-CALDESC:Events for PCMA REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Asia/Singapore BEGIN:STANDARD TZOFFSETFROM:+0800 TZOFFSETTO:+0800 TZNAME:+08 DTSTART:20240101T000000 END:STANDARD TZID:Asia/Shanghai BEGIN:STANDARD TZOFFSETFROM:+0800 TZOFFSETTO:+0800 TZNAME:CST DTSTART:20250101T000000 END:STANDARD TZID:Australia/Sydney BEGIN:STANDARD TZOFFSETFROM:+1100 TZOFFSETTO:+1000 TZNAME:AEST DTSTART:20250405T160000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1000 TZOFFSETTO:+1100 TZNAME:AEDT DTSTART:20251004T160000 END:DAYLIGHT TZID:Australia/Brisbane BEGIN:STANDARD TZOFFSETFROM:+1000 TZOFFSETTO:+1000 TZNAME:AEST DTSTART:20250101T000000 END:STANDARD TZID:Asia/Kuala_Lumpur BEGIN:STANDARD TZOFFSETFROM:+0800 TZOFFSETTO:+0800 TZNAME:+08 DTSTART:20250101T000000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20241205T160000 DTEND;TZID=Asia/Singapore:20241205T180000 DTSTAMP:20260404T072033 CREATED:20240920T121156Z LAST-MODIFIED:20241203T024526Z UID:215088-1733414400-1733421600@www.pcma.org SUMMARY:PCMA APAC Tribe & Thrive - Singapore DESCRIPTION:In today’s fast-paced world\, maintaining balance and fostering meaningful connections are essential to personal and professional growth. That’s why PCMA APAC is excited to introduce “Tribe & Thrive”—a unique series designed to nurture your wellbeing and strengthen the human networks that matter most. \n“Tribe & Thrive” creates a space for reconnection\, offering you a chance to invest in yourself while building lasting bonds with your peers\, family\, and teams. Through insightful discussions and shared experiences\, you’ll discover new ways to thrive\, both personally and as part of a larger community. \nAchieving Mental Fitness to Fuel Productivity and Performance on the Job \nIn today’s fast-paced corporate world\, the quest for peak performance and productivity is paramount. YuJin Wong’s enlightening session\, “Achieve Mental Fitness to Fuel Productivity and Performance on the Job\,” offers a transformative approach to harnessing mental fitness\, a vital but often overlooked aspect of professional success. This session will provide you with the tools and insights to not only elevate your performance at work but also to inspire you to be your best in your personal life. \nPre-event experiences to inspire \nCycle for Your Coffee \nHop on the Nespresso Velosophy Bike to power your coffee machine with your own pedal power. It’s a unique\, sustainable way to kick-start your afternoon. \nDiscover Wellness with GOS \nImmerse yourself in the Gastrogeography of Singapore experience and explore the health benefits of edible plants. Learn how they can address lifestyle diseases and support mental well-being in an engaging\, hands-on session. Don’t miss this opportunity to invest in your mental well-being and professional growth. Secure your spot today and empower yourself to thrive in every aspect of life. \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speaker\n \n\n\n \n \n \n \n YuJin Wong\n \n \n \n \n YuJin Wong \nAsia’s Mental Fitness Expert\, Mental Rockstar Academy \n\n\n \n \n \n\n YuJin Wong\, CSP\, is a former lawyer and investment banker who underwent a profound transformation to become Asia’s leading mental fitness expert. He has been featured on TV\, radio\, newspapers\, and magazines for his expertise in mental wellness. YuJin holds three degrees and multiple certifications\, including sports\, fitness\, NLP\, hypnotherapy\, holistic nutrition\, and positive psychology. His accolades include the Global Brands Icon in Wellness & Peak Performance\, underscoring his impact and influence. Known for his high energy and infectious enthusiasm\, YuJin captivates audiences\, empowering them to harness mental fitness for peak performance in both personal and professional lives. \n  \nCheckout Yujin’s LinkedIn \n\n\n \n \n \n Event Details \nDate: 5th December 2024\nTime: 4PM – 6PM (registration open at 3:30PM)\nVenue: Conrad Singapore Orchard\n \n\nLimited spots available – priority will be given to PCMA Members. A confirmation email with event specifics will be sent to confirm registrations nearer to the event date. \n\n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”Register Now” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” shape=”round” size=”lg” align=”center” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Feventapi__router%3Fevent%3Da1YRg000001hta9″] \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n *AUD rates are indicative pricing only. Registration will be charged in USD. \n\n \n \n\n\n \n \n\n \n \n \n About PCMA APAC Tribe & Thrive \n“Tribe & Thrive” by PCMA APAC is a series designed not only for your personal wellbeing but also for the collective strength of your human network—your teams\, your family\, and those who help keep you whole. It offers a space to reconnect with yourself and our community\, nurturing the human side of growth through meaningful conversations and experiences\, and empowering individuals to thrive. \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS AND SPONSORS URL:https://www.pcma.org/event/pcma-apac-tribe-thrive-singapore/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/09/1920x1080-Singapore.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Shanghai:20250211T073000 DTEND;TZID=Asia/Shanghai:20250211T084500 DTSTAMP:20260404T072034 CREATED:20241111T011832Z LAST-MODIFIED:20250121T092027Z UID:217520-1739259000-1739263500@www.pcma.org SUMMARY:PCMA @ AIME Melbourne - Members' Networking Breakfast DESCRIPTION:PCMA will be attending AIME 2025! ​ \nTue\, 11 Feb – PCMA Members’ Networking Breakfast ​ \nJoin us for insights into the latest developments and upcoming initiatives in the APAC region\, tailored to support and inspire your journey as a buyer. This exclusive session offers a perfect setting to network\, share ideas\, and stay informed on PCMA APAC’s upcoming events and programs designed to enhance your business events experience. Secure your spot today for a valuable morning of knowledge\, networking\, and fresh perspectives. We look forward to seeing you there! \n\n\n \n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n\n Event Details \nDate: Tuesday\, 11 February 2025\nTime: 7:30-8:45 AM\nVenue: Pan Pacific Melbourne \n\n\n Limited spots available – Priority will be given to PCMA Members. An email will be sent to you to confirm your registration and secure your spot. \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n\n OUR SPONSORS URL:https://www.pcma.org/event/pcma-at-aime-2025/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/11/Breakfast-Networking-20-FEB-2024-Tuesday-4.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Shanghai:20250320T114500 DTEND;TZID=Asia/Shanghai:20250320T143000 DTSTAMP:20260404T072034 CREATED:20250224T072345Z LAST-MODIFIED:20250224T072739Z UID:222522-1742471100-1742481000@www.pcma.org SUMMARY:PCMA APAC at Lunch & Learn Sydney DESCRIPTION:An exclusive preview of The Business of Events 2025​ \nThe Future of Experiential Events in collaboration with PCMA APAC​\nThe days of traditional\, transactional events are fading. Today’s audiences crave connection\, immersion\, and meaning. In this session\, we’ll explore the latest trends shaping experiential marketing and uncover how creative storytelling\, technology\, and cultural insights are being used to elevate events into transformative brand experiences. \nJoin us for this engaging discussion over a two-course lunch\, where you’ll gain valuable insights into crafting events that leave a lasting impact. \n\n\n \n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n\n Event Details \nDate: Thursday\, 20 March 2025\nTime: 11:45 AM-2:30 PM\nVenue: 12-Micron \n\n\n Limited spots available – Complimentary access to PCMA Members. An email will be sent to you to confirm your registration and secure your spot. \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n PCMA APAC at Lunch & Learn Sydney Registration\n Thank you for your interest in attending Lunch & Learn at 12-Micron on Thu\, 20 March 2025. Please provide your details below. We will notify you via email if your attendance is confirmed. \n \n EmailThis field is for validation purposes and should be left unchanged.Name*\n \n \n \n First\n \n \n \n \n Last\n \n \n Email*\n \n Organisation*Job Title*PhoneDietary requirements if anyWill you be attending the Watersedge Cocktail Reception after (3pm - 5pm)?*\n \n \n Yes\n \n \n \n No\n Questions or Comments?\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n\n OUR SPONSORS URL:https://www.pcma.org/event/pcma-apac-at-lunch-and-learn-sydney/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/02/Lunch-Learn-2025-2048-x-1174-px-PCMA-banner.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20250413 DTEND;VALUE=DATE:20250416 DTSTAMP:20260404T072034 CREATED:20240827T080908Z LAST-MODIFIED:20250321T091812Z UID:213739-1744502400-1744761599@www.pcma.org SUMMARY:The Business of Events 2025 DESCRIPTION:PCMA APAC has officially confirmed that The Business of Events (BoE) conference will take place from 13-15 April\, 2025\, at Marina Bay Sands in Singapore. This significant event will coincide with The Meetings Show Asia Pacific\, which will have its second iteration at the same venue on 16 and 17 April. \nThe Business of Events (BOE) 2025 converges the dual pillars of leadership within an intergenerational workforce: mastery and intellectual prowess. Building on BOE 2024’s exploration of the duality between Unlearning and Relearning\, BOE 2025 unites experienced and emerging leaders for real-time discussions. Participants will delve into crucial dualities—skill and strategy\, IQ and EQ\, personal and professional growth\, alongside broad and deep exploration—essential for navigating today’s complex business landscapes with inspirational and aspirational imagination.\n \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Panellists & Moderator\n \n\n\n \n \n \n \n Kim Hyde (Panellist)Patricia Cheong (Panellist)Dr. Oliver Lock (Panellist)Florence Chua (Moderator)\n \n \n \n \n Kim Hyde \nConferences and Events Professional\, CPA Australia \n\n\n \n \n \n\n Kim Hyde is the Product Development Executive – Conferences at CPA Australia\, where she curates content for major events including CPA Week and CPA Congress. With over 20 years of experience in Conferences\, Events\, and Marketing\, Kim has worked across diverse industries including major sporting events\, FMCG\, and not-for-profit member-based associations. Her expertise has contributed to events reaching global audiences\, with her largest project engaging 700 million people worldwide. At CPA Australia\, Kim continues to leverage her extensive background to deliver impactful content for accounting and finance professionals worldwide. \nCheck out Kim’s LinkedIn. \n\n\n Event Details \nDate: Tue\, 27 August 2024\nTime: 9:30am SGT | 10:30am KST | 11:30am AEST \nPlatform: Zoom Webinar \n\n\n Patricia Cheong \nEvent Director\, Informa \n\n\n \n \n \n\n Patricia Cheong\, DES\, CASE\, is a distinguished Business Events Strategist at ATxSG\, Informa\, with a well-earned reputation for pioneering innovative strategies within the MICE (Meetings\, Incentives\, Conferences\, and Exhibitions) industry. With her extensive expertise and forward-thinking approach\, Patricia has consistently driven impactful and successful events\, elevating brand experiences and fostering meaningful connections among industry professionals. Her leadership and dedication to excellence have positioned her as a thought leader in the business events landscape\, making her a sought-after strategist for transformative and results-driven event solutions. \nCheck out Patricia’s Linkedin.  \n\n\n Dr. Oliver Lock \nAI Studio Director\, Deloitte \n\n\n \n \n \n\n Dr. Oliver Lock is AI Studio Director at Deloitte\, specialising in generative AI and spatial data science. With a focus on developing innovative AI products\, he leads projects that transform service delivery across sectors in Deloitte Australia. As well as his current role\, Dr. Lock has extensive experience in urban planning\, transport systems\, and digital analytics\, having worked with major cities worldwide. He holds a PhD in Spatial Data Science from UNSW and a Master of Research from University College London. \nCheck out Dr. Oliver’s LinkedIn. \n\n\n Florence Chua \nManaging Director\, PCMA APAC \n\n\n \n \n \n\n Florence is an accomplished business leader with a passion for exploring new cultures\, cuisines\, and knowledge. She believes that traveling and learning are essential for personal growth and professional success. Florence has worked across various industries\, including media\, events\, management and consulting\, where she has developed a strong acumen for business thinking\, problem-solving\, and relationship-building. Florence is focused on reflective thinking and meaningful connections. She strives to deliver excellence in everything she does and believes that positivity and authenticity are essential for building trust and fostering long-term relationships. \nCheck out Flo’s Linkedin.  \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n \n\n\n \n \n\n \n \n \n \n \n \n[vc_btn title=”Keep Me Posted” style=”custom” custom_background=”#ef643d” custom_text=”#ffffff” shape=”round” size=”lg” align=”center” link=”url:https%3A%2F%2Fwww.pcma.org%2Fapac%2Fthebusinessofevents2024-apac-keep-me-posted%2F”]\n *AUD rates are indicative pricing only. Registration will be charged in USD. \n\n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS URL:https://www.pcma.org/event/businessofevents2025/ CATEGORIES:APAC (Asia Pacific),Featured,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2024/08/1500x500-BOE.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Australia/Sydney:20250603T083000 DTEND;TZID=Australia/Sydney:20250603T110000 DTSTAMP:20260404T072034 CREATED:20250424T143031Z LAST-MODIFIED:20250530T040914Z UID:227740-1748939400-1748948400@www.pcma.org SUMMARY:PCMA APAC Labs\, Sydney DESCRIPTION:Infusing Events with Wonder: The Art of Creating Magical Moments\nWith Peter Merrett – Australia’s 2024 Keynote Speaker of the Year  \nImagine your next event buzzing before it begins—and leaving guests glowing after. \nGet ready for a wonder-filled\, energising adventure designed to ignite your creativity and elevate your events.  \nThis isn’t just another workshop… it’s part inspiration\, part celebration—packed with real-world ideas\, joyful surprises\, and feel-good takeaways to help you create experiences that truly shine.  \nToday’s audiences expect more. They crave meaning. Emotion. Connection. This session will help you deliver just that.  \nWalk away ready to:  \n\nDesign unexpected and transformational moments of joy \nUse storytelling and sensory design to create lasting memories \nHarness surprise and delight to spark emotional connection \nReimagine case studies from hospitality and beyond \n\nCrafting Immersive Experiences \nLearn to create unforgettable experiences without breaking the bank. We’ll explore innovative ways to transform spaces\, leverage cutting-edge tech\, and tap into the psychology of experience design. Discover sustainable practices and budget-friendly strategies that’ll make your events the talk of the town. Whether you’re planning intimate gatherings or large-scale extravaganzas\, you’ll leave armed with fresh ideas to elevate any event. \n\n \n \n\n\n \n \n\n \n \n \n Early Access to SPARK: Business Events AI Powered by You \nProject Spark is a free education and development initiative was announced at IMEX Frankfurt by PCMA and Gevme on 24 May. \nProject Spark includes an AI tool aimed at helping you jumpstart routine event design and planning tasks\, content generation and marketing communications. Spark is designed to complement your skills and expertise\, not replacing them. \nThe waitlist for early access to Spark is growing. PCMA APAC Labs participants will gain early access to Spark on 1 June! \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers\n \n\n\n \n \n \n \n Peter MerrettTamsyn Barker\n \n \n \n \n Peter Merrett \nInternational Keynote Speaker and Trusted Advisor \n\n\n \n \n \n\n Peter Merrett is a multi-award-winning luxury hotelier\, Australia’s 2024 Keynote Speaker of the Year\, and the visionary founder of The House of Wonderful. \nWith over thirty-five years of transforming luxury hotels\, commercial properties\, and their teams from status quo to best-in-class\, Peter has revitalized the hearts of some of the world’s most recognized brands. His approach goes beyond KPIs and mission statements\, bringing wonder back to life\, leadership\, and service in a way that creates extraordinary results. \nHe guided his teams to historical heights\, twice claiming the United Kingdom’s Hotel of the Year\, the International Office Building of the Year for Tower 42 in London and the Best Customer Experience in the World for JLL Australia. He brings his custom-made “recipes” to audiences everywhere\, to show how wonder isn’t just for children\, nor is heart-led hospitality only for esteemed hotels\, but a way to inspire and transform workplaces\, service\, and lives. \nCheck out Peter’s Linkedin. \n\n\n Tamsyn Barker \nManaging Director\, APAC | FIRST Agency \n\n\n \n \n \n\n Tamsyn is responsible for leading the Asia-Pacific region for global brand experience agency\, FIRST and driving business growth internationally. With over 25 years in the experiential marketing space\, across Australia\, Asia and the UK/Europe\, she possesses a keen understanding of the cultural nuances that drive success for brands. \nTamsyn also leads the global FIRST ESG initiative\, Paramount – a dedicated team with a core focus on the development and integration of the agency’s sustainability strategy and ESG performance and reporting. \nTamsyn is a creative leader who is passionate about design and when not working\, enjoys time pursuing the arts and equestrian sports. \nCheck out Tamsyn’s Linkedin.  \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Tuesday\, 3 June 2025\nTime: 8:30  -11:00am\nVenue: Sydney\, Australia (Venue will be sent via email confirmation) \n\n\n Limited spots available – priority will be given to PCMA Members. An email will be sent to you to confirm your registration and guide you through the payment process to secure your spot.  \n\n\n When registering – please log in to your PCMA account or create one if you’re new. \n  \nUPDATE: Thank you for your interest! We’ve reached full capacity and registration is now closed. \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n *AUD rates are indicative pricing only. Registration will be charged in SGD. \n\n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Fs%2Fform%3Fid%3Da0SRg000004Y6v7″] \n \n\n\n \n \n\n \n \n \n PARTNERS\n \n\n\n \n \n \n\n \n \n \n \n \n\n\n \n \n\n \n \n \n SPONSORS URL:https://www.pcma.org/event/apac-labs-sydney-june-2025/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/04/3-June-2025-PCMA-Labs-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Australia/Sydney:20250604T083000 DTEND;TZID=Australia/Sydney:20250604T110000 DTSTAMP:20260404T072034 CREATED:20250424T143325Z LAST-MODIFIED:20250603T205905Z UID:227754-1749025800-1749034800@www.pcma.org SUMMARY:PCMA APAC Labs\, Melbourne DESCRIPTION:Infusing Events with Wonder: The Art of Creating Magical Moments\nWith Peter Merrett – Australia’s 2024 Keynote Speaker of the Year  \n Imagine your next event buzzing before it begins—and leaving guests glowing after.\nGet ready for a wonder-filled\, energising adventure designed to ignite your creativity and elevate your events.  \n This isn’t just another workshop… it’s part inspiration\, part celebration—packed with real-world ideas\, joyful surprises\, and feel-good takeaways to help you create experiences that truly shine.  \n Today’s audiences expect more. They crave meaning. Emotion. Connection. This session will help you deliver just that.  \nWalk away ready to:   \n\nDesign unexpected and transformational moments of joy \nUse storytelling and sensory design to create lasting memories \nHarness surprise and delight to spark emotional connection \nReimagine case studies from hospitality and beyond \n\n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers\n \n\n\n \n \n \n \n Peter Merrett\n \n \n \n \n International Keynote Speaker and Trusted Advisor \n\n\n \n \n \n\n Peter Merrett is a multi-award-winning luxury hotelier\, Australia’s 2024 Keynote Speaker of the Year\, and the visionary founder of The House of Wonderful. \nWith over thirty-five years of transforming luxury hotels\, commercial properties\, and their teams from status quo to best-in-class\, Peter has revitalized the hearts of some of the world’s most recognized brands. His approach goes beyond KPIs and mission statements\, bringing wonder back to life\, leadership\, and service in a way that creates extraordinary results. \nHe guided his teams to historical heights\, twice claiming the United Kingdom’s Hotel of the Year\, the International Office Building of the Year for Tower 42 in London and the Best Customer Experience in the World for JLL Australia. He brings his custom-made “recipes” to audiences everywhere\, to show how wonder isn’t just for children\, nor is heart-led hospitality only for esteemed hotels\, but a way to inspire and transform workplaces\, service\, and lives. \nCheck out Peter’s Linkedin. \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers\n \n\n\n Speakers will be announced soon.\n \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Fs%2Fform%3Fid%3Da0SRg000004Y6v7″] \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Wednesday\, 4 June 2025\nTime: 8:30  -11:00am\nVenue: Melbourne\, Australia (Venue will be sent via email confirmation) \n\n\n Limited spots available – priority will be given to PCMA Members. An email will be sent to you to confirm your registration and guide you through the payment process to secure your spot. \n\n\n When registering – please log in to your PCMA account or create one if you’re new. \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n *AUD rates are indicative pricing only. Registration will be charged in SGD. \n\n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n PARTNERS\n \n\n\n \n \n \n\n \n \n \n \n \n\n\n \n \n\n \n \n \n SPONSORS URL:https://www.pcma.org/event/apac-labs-melbourne-june-2025/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/04/4-June-2025-PCMA-Labs-Melbourne-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Australia/Brisbane:20250605T110000 DTEND;TZID=Australia/Brisbane:20250605T133000 DTSTAMP:20260404T072035 CREATED:20250519T084435Z LAST-MODIFIED:20250605T073657Z UID:236008-1749121200-1749130200@www.pcma.org SUMMARY:PCMA APAC Labs\, Brisbane DESCRIPTION:PCMA Spark AI: Cut the Hype. Learn the How. \nNo budget for extra hands? No problem. Spark AI is the behind-the-scenes team member you’ve always needed but could never get approved. Join this PCMA APAC: Spark AI —a hands-on\, practical session built by event pros\, for event pros. No hype\, no crystal balls\, just real-world ways to use Spark to brainstorm content\, streamline planning\, manage session data\, and actually get it done. If you’re juggling too many balls with too little time (and team)\, this lab is your game-changer. \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speaker\n \n\n\n \n \n \n \n Paula Rowntree\n \n \n \n \n Founder | The Business Events Network\, Head of External Engagement | The Australian Psychological Society \n\n\n \n \n \n\n Paula Rowntree is a visionary leader in the events industry\, renowned for her innovative approach to event design and professional development. As the founder of the Business Events Network\, she has established a dynamic platform that fosters meaningful connections and knowledge exchange among industry professionals. \nIn her role as Head of External Engagement at the Australian Psychological Society\, Paula integrates psychological insights with event planning\, enhancing attendee experiences through evidence-based strategies. \nPaula’s expertise encompasses modernizing event strategies\, strategic planning\, attendee engagement\, technology integration\, and sustainable practices. She is a dedicated educator\, serving as a trainer for PCMA’s SparkAI program\, where she guides event planners in harnessing artificial intelligence to elevate their events. \nThrough the Business Events Network\, Paula offers specialized training programs\, including: \n\nEvent Design Training: Empowering professionals to craft purposeful\, results-driven events.\nVenue Training: Assisting venues in optimizing their spaces and services to meet contemporary event demands.\n\nHer hands-on training methodology ensures participants can immediately implement their newfound skills\, keeping them at the forefront of industry trends. \nBeyond her professional endeavors\, Paula is passionate about ‘purposeful design\,’ achieved through co-creation with clients to shape optimal experiences that align with strategic business goals. \nPaula Rowntree continues to shape the future of event planning and networking\, empowering professionals to create impactful experiences in an ever-evolving industry. \nCheck out Paula’s Linkedin.  \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Thursday\, 5 June 2025\nTime: 11:00am-1:30pm\nVenue: Brisbane CBD (Venue will be sent via email confirmation) \n\n\n Limited spots available – priority will be given to PCMA Members. An email with specifics will be sent to you to confirm your registration and secure your spot. \nWhen registering – please log in to your PCMA account or create one if you’re new. \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n [vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Fs%2Fform%3Fid%3Da0SRg000004Y6v7″] \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n PARTNERS\n \n\n\n \n \n \n\n \n \n \n \n \n\n\n \n \n\n \n \n \n SPONSOR URL:https://www.pcma.org/event/apac-labs-brisbane-june-2025/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/05/5-June-2025-PCMA-Labs-BNE-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20250731T150000 DTEND;TZID=Asia/Singapore:20250731T180000 DTSTAMP:20260404T072035 CREATED:20250508T021009Z LAST-MODIFIED:20250730T075550Z UID:232668-1753974000-1753984800@www.pcma.org SUMMARY:PCMA APAC Lab\, Singapore - Thought Leadership: Measuring what matters DESCRIPTION:Thought Leadership: Measuring what matters \nMeasuring the return on marketing activities has always been a challenge\, whether we measure traditional return on investment or something more bespoke like return on value or return on creativity. Events and thought leadership\, which sit at the top of the brand funnel and serve mainly to keep organisations in the purchase consideration set\, are especially tricky to measure. \nThis session will: \n\nShare one approach to calculating ROI (based on the author’s book\, “The ROI of Thought Leadership”)\nInvestigate other metrics that can give marketing leaders the evidence they need to prove value\nExplore the correlation between thought leadership and event impact\n\n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speaker & Facilitator\n \n\n\n \n \n \n \n Cindy Anderson - SpeakerDosik Bang - Speaker\n \n \n \n \n Cindy Anderson \nCMO and Global Lead for Thought Leadership Engagement & Eminence\, IBM Institute for Business Value \n\n\n \n \n \n\n Cindy is the CMO and Global Lead for Thought Leadership Engagement & Eminence at the IBM Institute for Business Value\, IBM’s #1 rated thought leadership think tank. She oversees the team handling content development\, design\, social media engagement\, events\, digital delivery\, and campaign promotions. She is co-author of The ROI of Thought Leadership\, a book published in February 2025 by Wiley\, along with many articles and research reports. She is also a co-founder and member of the board of advisors for the Global Thought Leadership Institute. Cindy works out of IBM’s Singapore office. \nCheck out Cindy’s Linkedin. \n\n\n Dosik Bang \nHead of APAC Cross-Brand Marketing | Distinguished Market Intelligence Professional\, IBM \n\n\n \n \n \n\n Dosik drives cross-brand marketing at IBM\, integrating cloud\, software\, hardware\, and consulting\, while leading industry marketing and key alliances with AWS and Microsoft. With over 20 years of experience\, he is a recognised expert in tech market research\, client and industry insights\, go-to-market strategy\, field marketing\, and data science. Known for his innovative approach\, he has been inducted into the IBM Distinguished Market Intelligence Professional Society\, the highest honor for master-level experts. \nCheck out Dosik’s LinkedIn. \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Thursday\, 31 July 2025\nTime: 3:00 – 6:00 pm\nVenue: The Ritz-Carlton\, Millenia Singapore \n\n\n Limited spots available – priority will be given to PCMA Members. An email will be sent to you to confirm your registration and guide you through the payment process to secure your spot. \nWhen registering – please log in to your PCMA account or create one if you’re new. \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Fs%2Fform%3Fid%3Da0SRg000004Y6v7″] \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS\n \n\n\n \n \n \n\n \n \n \n\n \n \n \n\n OUR SPONSORS URL:https://www.pcma.org/event/apac-labs-singapore-july-2025/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/05/PCMA-APAC-Labs-SYDNEY_1920x1080-7.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Kuala_Lumpur:20250807T120000 DTEND;TZID=Asia/Kuala_Lumpur:20250807T140000 DTSTAMP:20260404T072035 CREATED:20250606T020804Z LAST-MODIFIED:20250715T030134Z UID:236816-1754568000-1754575200@www.pcma.org SUMMARY:PCMA APAC Lunch & Learn\, Kuala Lumpur DESCRIPTION:Lunch & Learn: The New Business Playbook for Event Entrepreneurs\n  \nThe events industry is transforming — from experiential design to enterprise scalability. Today’s MICE agencies are evolving into IP-rich\, data-driven businesses with potential for mergers\, acquisitions\, or even public listings. \nRecognising this shift\, PCMA APAC is bringing this exclusive session to help agency owners unlock growth\, exchange insights\, and connect with peers*. This is your chance to explore what’s next for your business — and the industry. \nIf you’re a founder\, organiser\, or agency leader\, ask yourself:\nIs your business built for scale\, sale\, or legacy? \nIn this PCMA APAC-hosted Lunch & Learn\, dive into the next-generation business models redefining the events space — where creativity meets capital. \nGain insights on how forward-thinking event entrepreneurs are: \n\nPreparing for IPO or capital market entry\nNavigating M&A and private equity opportunities\nUnlocking the IP value of their event concepts\nBuilding recurring revenue and platform models\nSpeaking the language of investors and valuation\n\nWhy Attend \nThis session is designed to equip you with strategic tools to reframe your agency from a service provider to a scalable\, investment-ready business.\nPlus\, connect with like-minded leaders during an engaging lunch setting to build partnerships and spark collaboration. \nKey Takeaways \n\nWhat makes an event business investor-ready\nValuing event IP and brand assets\nReal-world case studies of scale and exit\nPractical steps to future-proof your model\n\nPCMA APAC is here to fuel your evolution — and create space for meaningful industry connections. \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \n\nEvent agency founders and leaders\nConference\, expo\, and festival organisers\nExperiential marketing firms\nBusiness development or strategy leads\nAnyone eyeing growth\, investment\, or exit pathways\n\n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Panellists and Moderator\n \n\n\n \n \n \n \n Zhu Lian Chua (Panellist)John Cheong (Panellist)Freda Liu (Moderator)\n \n \n \n \n Zhu Lian Chua \nGroup Managing Director | Vision Group \n\n\n \n \n \n\n Zhu Lian leads Vision Group as Group Managing Director\, bringing comprehensive expertise in capital markets\, asset management\, and CFO advisory services. Distinguished for his mastery of initial public offerings (IPOs)\, private equity transactions\, and strategic business and financial advisory\, he has demonstrated exceptional capabilities in creating substantial shareholder value\, with a remarkable track record of generating over RM15 billion in capital market value creation for businesses in multiple sectors including F&B and food security\, retail chains\, financial services\, healthcare and wellness\, IT and technology\, manufacturing\, and real estate. \nChua holds a Bachelor of Science (Economics) with Honours from University College London\, achieved through the prestigious Bank Negara Malaysia High Achiever Scholarship Program. He is a Chartered Financial Analyst (CFA) and previously held the Capital Markets Services Representative’s Licence (CMSRL)\, establishing his credentials in regulated investment services. His career progression includes serving as Financial Supervisor at Bank Negara Malaysia (2011-2017)\, followed by his role as Director of Investment at Fortress Capital Asset Management. \nChua is recognized as a thought leader in capital markets development\, regularly contributing insights to major media platforms such as Bloomberg and The Edge\, and at major industry forums including the World Congress on Innovation & Technology (WCIT)\, The Edge Billion Ringgit Club\, and the Malaysian International Food and Beverage Trade Fair (MIFB). He actively participates in government-to-government trade delegations across Malaysia\, China\, and Japan\, promoting cross-border investment opportunities and strategic business partnerships that drive regional economic growth and development. \nCheck out Zhu Lian’s LinkedIn. \n\n\n John Cheong \nAdvisor | BC Purchut Sdn Bhd \n\n\n \n \n \n\n John Cheong is an accomplished self-starter with over 30 years of experience in various industries\, especially in the exhibition sector. He excels in establishing commercial\, legal\, and financial platforms to foster profitable businesses and facilitate mergers and acquisitions. \nCheong began his career in 1988 in the UK\, rising to Audit Manager in an audit firm\, gaining experience in auditing and accounting across diverse industries. Cheong holds two major professional qualifications from the UK\, namely CIMA and ACCA. In 1997\, he returned to Malaysia\, where he played a pivotal role in transitioning a company from a private entity to a publicly listed one\, overseeing finance\, treasury\, purchasing\, shipping\, costing\, and human resources. \nIn 2004\, Cheong co-founded a company organizing B2B trade exhibitions specializing in beauty and wellness products\, Cosmobeaute and laboratory equipment an services \, LabAsia\, across Vietnam\, Malaysia\, Indonesia\, and Myanmar. \nIn 2013\, the company divested 50% of Cosmobeaute and LabAsia\, to a UK public listed company\, ITE UK plc. The company expanded its portfolio to include sectors like paper and pulp\, and oil and gas\, growing to eight trade shows per year. He divested all his shares in 2018 to the largest trade exhibition organizer in the world\, Informa UK plc.\nIn semi-retirement\, Cheong lectured on Risk Management from 2019 to 2020 at Taylor’s University in Malaysia\, in addition to be appointed as an Adjunct Lecturer in 2017-2018. He served as an Executive Committee Member of the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) from 2014 to 2015 and as Treasurer from 2016 to 2018. He was one of the trainers in MACEOS’s education programs from 2016 to 2024. \nHe currently provides advisory services and mentorship to startups and SMEs. \n\n\n Freda Liu \nBroadcast Journalist | The Shift Asia \n\n\n \n \n \n\n With over 20 years of experience as a dynamic business communicator\, Freda Liu has conducted more than 5\,000 interviews with prominent global leaders\, visionaries\, and changemakers. Her distinguished guest list includes Simon Sinek\, President Alexander Stubb of Finland\, Stephen Covey\, Nick Vujicic\, former GE CEO Jack Welch\, and Wikileaks’ Julian Assange\, among others. \nCheck out Freda’s LinkedIn. \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Thursday\, 7 August 2025\nTime: 12:00-2:00 PM\nVenue: Kuala Lumpur\, Malaysia (Venue will be sent via email confirmation) \n\n\n Limited spots available – priority will be given to PCMA Members. An email will be sent to you to confirm your registration and guide you through the payment process to secure your spot. \nWhen registering – please log in to your PCMA account or create one if you’re new. \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Fs%2Fform%3Fid%3Da0SRg000004Y6v7″] \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR SPONSORS URL:https://www.pcma.org/event/apac-lunch-learn-kuala-lumpur-aug-2025/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/06/PCMA-APAC-Lunch-Learn-KL_1920x1080-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Australia/Sydney:20250909T083000 DTEND;TZID=Australia/Sydney:20250909T110000 DTSTAMP:20260404T072035 CREATED:20250715T074401Z LAST-MODIFIED:20250829T025918Z UID:239372-1757406600-1757415600@www.pcma.org SUMMARY:PCMA APAC Lab\, Sydney | Make it Matter - Motivation & Authentic Engagement DESCRIPTION:Keynote: Make it Matter – Motivation & Authentic Engagement\nWhy do some experiences spark curiosity and connection\, while others fall flat? This keynote introduces a dynamic and practical interpretation of Self Determination Theory\, centred on Belonging\, Autonomy\, Mastery and Purpose as the cornerstone for designing truly engaging environments. Drawing on insights from high-performance coaching\, psychology\, and leadership\, Dan Haesler explores how these four elements serve as universal human drivers and offer a blueprint for engaging individuals more effectively. \nWorkshop: Designing for Authentic Engagement\nHow do you translate theory into compelling event design? In this hands-on workshop\, participants will be introduced to a simple but powerful process to embed the core principles of authentic engagement: Belonging\, Autonomy\, Mastery and Purpose\, into the event experiences they create. Whether designing conferences\, workshops\, team training or ongoing development initiatives\, participants will walk away with a practical planning tool\, real-world examples\, and collaborative activities that will help them craft experiences to unlock engagement in their people. \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speaker\n \n\n\n \n \n \n \n Dan Haesler\n \n \n \n \n Dan Haesler \nPerformance & Leadership Coach | Saxton Speakers Bureau \n\n\n \n \n \n\n Dan Haesler is a performance and leadership coach who specialises in Mindset\, Mental Skills & Leadership. \nHe has worked with athletes from a wide variety of sports\, including members of the Australian Olympic and Commonwealth Games Teams. He is the Performance & Leadership Coach at the 4xNRL Premiers\, the Penrith Panthers\, and the NSW Swifts in Super Netball. Dan also works with members of the Wallabies and the Socceroos and many other athletes across a range of sports. \nAs a Director of Cut Through Coaching\, Dan also works with corporate organisations across the Asia Pacific\, including the likes of Boston Consulting Group\, Roche Diagnostics Australia\, CHEP\, People’s Choice and Boston Scientific as well as schools and educational institutions. \nSince its release in 2021\, Dan’s book\, The Act of Leadership has been the best-selling Australian-authored business title (perhaps because it’s about people not business) and has been described by James Kerr\, the best-selling author of Legacy as a book that will\, “Change your life”. \nHe is the host of one of Australia’s most popular management podcasts\, The Habits of Leadership\, which sees him engage with the world’s most respected experts\, researchers and thinkers on leadership theory. \nAs a keynote speaker and workshop facilitator\, Dan Haesler marries the rigour of the research with his experience of working with high performers\, some of whom are – literally -amongst the best in the world at what they do. He prides himself on his ability to ensure your audience is not only provided with an entertaining\, motivating experience\, but it’s also empowering with immediately actionable insights \nCheck out Dan’s LinkedIn. \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Tuesday\, 9 September 2025\nTime: 8:30 – 11:00 am\nVenue: Sydney\, Australia (Venue will be sent via email confirmation) \n\n\n Limited spots available – priority will be given to PCMA Members.  \nWhen registering – please log in to your PCMA account or create one if you’re new. \n\n[vc_btn title=”REGISTER NOW” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fmypcma.my.site.com%2FSGD%2Feventapi__router%3Fevent%3Da1YRg000003KbrJMAS”] \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n \n\n\n \n \n\n \n \n \n About PCMA APAC Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry. \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS\n \n\n\n \n \n \n\n \n \n \n \n \n\n\n \n \n\n \n \n \n OUR SPONSORS URL:https://www.pcma.org/event/apac-lab-sydney-sep-2025/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/07/PCMA-APAC-Labs-MEL_1920x1080-2-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20251114T170000 DTEND;TZID=Asia/Singapore:20251114T183000 DTSTAMP:20260404T072035 CREATED:20250917T084357Z LAST-MODIFIED:20251117T014043Z UID:242531-1763139600-1763145000@www.pcma.org SUMMARY:PCMA Connect: Business Event Leaders\, Tokyo DESCRIPTION:As the world’s largest network of business events strategists\, PCMA gathers our diverse business events community of organisers and owners\, including corporates and associations\, for meaningful connections\, peer learning\, and sharing. \nSpearheaded by Tokyo-based PCMA Asia Pacific Advisory Board member Sakurako Ogawa\, PCMA is seeking to connect a like-minded community of business event leaders in Tokyo. \nThis is your exclusive invitation to join us at the PCMA Connect: Business Event Leaders\, Tokyo\, an intimate\, curated gathering of business event leaders who design and deliver event experiences to achieve strategic business goals and are passionate about being part of a vibrant community of like-minded professionals. \nThis exclusive gathering is designed to spark meaningful conversations and connections across industries. Regardless of what event types or campaigns you manage and leverage (be it product launches\, conferences\, seminars\, incentives\, etc.) for internal and external stakeholders\, this is your space to exchange insights\, explore opportunities\, and connect with like-minded peers. \nWhy Attend? \n\nEngage in open\, candid conversations with fellow event leaders\nShare lessons learned\, challenges\, and good practices\nBe part of a budding business events organiser community\n\n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speaker & Facilitator\n \n\n\n \n \n \n \n Cindy Anderson - SpeakerDosik Bang - Speaker\n \n \n \n \n Cindy Anderson \nCMO and Global Lead for Thought Leadership Engagement & Eminence\, IBM Institute for Business Value \n\n\n \n \n \n\n Cindy is the CMO and Global Lead for Thought Leadership Engagement & Eminence at the IBM Institute for Business Value\, IBM’s #1 rated thought leadership think tank. She oversees the team handling content development\, design\, social media engagement\, events\, digital delivery\, and campaign promotions. She is co-author of The ROI of Thought Leadership\, a book published in February 2025 by Wiley\, along with many articles and research reports. She is also a co-founder and member of the board of advisors for the Global Thought Leadership Institute. Cindy works out of IBM’s Singapore office. \nCheck out Cindy’s Linkedin. \n\n\n Dosik Bang \nHead of APAC Cross-Brand Marketing | Distinguished Market Intelligence Professional\, IBM \n\n\n \n \n \n\n Dosik drives cross-brand marketing at IBM\, integrating cloud\, software\, hardware\, and consulting\, while leading industry marketing and key alliances with AWS and Microsoft. With over 20 years of experience\, he is a recognised expert in tech market research\, client and industry insights\, go-to-market strategy\, field marketing\, and data science. Known for his innovative approach\, he has been inducted into the IBM Distinguished Market Intelligence Professional Society\, the highest honor for master-level experts. \nCheck out Dosik’s LinkedIn. \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Fri\, 14 Nov 2025\nTime: 5:00-6:30 pm\nVenue: 2nd floor\, Caption by Hyatt Kabutocho (Caption by Hyatt Kabutocho Tokyo | Stay Where Tokyo Happens) \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n \n\n\n \n \n\n \n \n \n \n\n\n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Fs%2Fform%3Fid%3Da0SRg000004Y6v7″] \n \n\n\n \n \n\n \n \n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS\n \n\n\n \n \n \n\n \n \n \n\n \n \n \n\n OUR SPONSORS URL:https://www.pcma.org/event/pcma-connect-business-event-leaders-tokyo/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/09/PCMA-Labs-AugSept-2023-website-banner-2400-×-800-px-1920-×-1080-px-3.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20251114T170000 DTEND;TZID=Asia/Singapore:20251114T183000 DTSTAMP:20260404T072035 CREATED:20250922T025122Z LAST-MODIFIED:20251117T014241Z UID:242850-1763139600-1763145000@www.pcma.org SUMMARY:PCMA Connect: Business Event Leaders\, Tokyo DESCRIPTION:世界最大のビジネスイベントストラテジストのネットワークとして、PCMAは、企業や学協会を含む多様なビジネスイベントコミュニティ（主催者やイベントオーナーなど）を集め、有意義なつながりや仲間との学び、情報共有の場を提供しています。  \n東京を拠点とするPCMAアジア太平洋地域アドバイザリーボードメンバーである小川原桜子氏のリードの元、 PCMAは日本でビジネスイベント業界の志を同じくするリーダーたちがつながり、交流できるコミュニティの形成を目指しています。  \nこの度、「PCMA Connect: Business Event Leaders\, Tokyo」へご招待いたします。本イベントは、戦略的なビジネス目標の達成に向けてイベントを企画・運営されているリーダーの皆様を対象に、志を同じくするプロフェッショナル同士がつながり、交流できる場として企画された、少人数・招待制の特別な集まりです。   \n本イベントは、業界の垣根を越えて、実りある対話とつながりを生み出すことを目的としています。 製品発表会、カンファレンス、セミナー、インセンティブ施策など、社内外のステークホルダーに向けたさまざまなイベントやキャンペーンを手がける皆様にとって、知見を共有し、新たな可能性を探り、同じ志を持つ仲間とつながるための貴重な機会となるはずです。  \n参加するメリット：  \n\nイベントリーダーの仲間と、オープンで率直な対話ができる \n\n\n学びや課題、優れた実践例を共有できる \n\n\n新しいビジネスイベント主催者コミュニティの一員になれる \n\n  \n\n日程：2025年11月14日（金） \n\n\n 時間：17:00〜18:30  \n\n\n会場：2nd floor\, Caption by Hyatt Kabutocho (Caption by Hyatt Kabutocho Tokyo | Stay Where Tokyo Happens)\n\n  \nこの有意義な夕べに、皆様をお迎えできることを楽しみにしています。  \nご関心をお持ちの方は、ぜひご登録ください。  \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speaker & Facilitator\n \n\n\n \n \n \n \n Cindy Anderson - SpeakerDosik Bang - Speaker\n \n \n \n \n Cindy Anderson \nCMO and Global Lead for Thought Leadership Engagement & Eminence\, IBM Institute for Business Value \n\n\n \n \n \n\n Cindy is the CMO and Global Lead for Thought Leadership Engagement & Eminence at the IBM Institute for Business Value\, IBM’s #1 rated thought leadership think tank. She oversees the team handling content development\, design\, social media engagement\, events\, digital delivery\, and campaign promotions. She is co-author of The ROI of Thought Leadership\, a book published in February 2025 by Wiley\, along with many articles and research reports. She is also a co-founder and member of the board of advisors for the Global Thought Leadership Institute. Cindy works out of IBM’s Singapore office. \nCheck out Cindy’s Linkedin. \n\n\n Dosik Bang \nHead of APAC Cross-Brand Marketing | Distinguished Market Intelligence Professional\, IBM \n\n\n \n \n \n\n Dosik drives cross-brand marketing at IBM\, integrating cloud\, software\, hardware\, and consulting\, while leading industry marketing and key alliances with AWS and Microsoft. With over 20 years of experience\, he is a recognised expert in tech market research\, client and industry insights\, go-to-market strategy\, field marketing\, and data science. Known for his innovative approach\, he has been inducted into the IBM Distinguished Market Intelligence Professional Society\, the highest honor for master-level experts. \nCheck out Dosik’s LinkedIn. \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Wed\, 14 Nov 2025\nTime: 5:00-6:30 pm\nVenue: Tokyo CBD \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n\n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Fs%2Fform%3Fid%3Da0SRg000004Y6v7″] \n \n\n\n \n \n\n \n \n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS\n \n\n\n \n \n \n\n \n \n \n\n \n \n \n\n OUR SPONSORS URL:https://www.pcma.org/event/pcma-connect-business-event-leaders-tokyo-jpn/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/09/PCMA-Labs-AugSept-2023-website-banner-2400-×-800-px-1920-×-1080-px-4.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Kuala_Lumpur:20251125T163000 DTEND;TZID=Asia/Kuala_Lumpur:20251125T183000 DTSTAMP:20260404T072035 CREATED:20251024T105537Z LAST-MODIFIED:20251112T055903Z UID:244049-1764088200-1764095400@www.pcma.org SUMMARY:PCMA APAC in collaboration with WE2025\, Future in Motion: Digital Trust in the Age of AI DESCRIPTION:As AI and digital technologies redefine how organisations operate and engage\, trust has become the foundation of innovation. This session explores how leaders can balance digital transformation with compliance\, ethical governance\, and human connection\, ensuring that technology enhances rather than erodes authenticity\, empathy\, and integrity. \nKey Discussion Themes: \n\nEmbedding digital ethics and data compliance (PDPA\, GDPR) into organisational culture\nBuilding responsible AI frameworks that safeguard trust and reputation\nProtecting privacy and human values amid rapid automation\nAligning digital innovation with ESG and sustainability goals\n\n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers\n \n\n\n \n \n \n \n Dr. Hema SurendranathanGooi Yang ShuhHew Wee Choong\n \n \n \n \n Dr. Hema Surendranathan \nProfessional that has headed Telecommunications\, Media and Technology\, Transport & Higher Education SEA and USA \n\n\n \n \n \n\n Dr. Hema Surendranathan is a Malaysian ESG and corporate sustainability professional. She has worked in diverse sectors including Telecommunications\, Media and Technology (“TMT”)\, Transport and Higher-Education in Southeast Asia and the United States. \nDr. Hema graduated from Bryn Mawr College with an AB in English in 2014 and from Cornell University’s Joint MFA-PhD program in 2021. \nCheck out Dr. Hema’s LinkedIn. \n\n\n Gooi Yang Shuh \nPartner\, Skrine Advocates and Solicitors \n\n\n \n \n \n\n Gooi is a Partner in Skrine’s Intellectual Property (IP) and Technology\, Media & Telecommunications (TMT) practice. His main portfolio focuses on IP litigation and enforcement\, representing local and foreign clients in a wide range of IP disputes including patents\, trademarks\, copyright\, passing off and domain names. \nHis practice encompasses advising domestic and international companies on brand protection and anti-counterfeiting strategies. This includes developing online monitoring and takedown programmes on e-commerce platforms\, as well as coordinating enforcement actions with the Ministry of Domestic Trade against pirates and counterfeiters. \nGooi has experience in the media and entertainment sector\, representing clients in music licensing and film & TV production negotiations. He also has a keen interest in IP issues relating to emerging technologies and digital platforms\, including copyright challenges posed by use of generative AI\, NFTs and user-generated content on social media. \nCheck out Gooi’s LinkedIn. \n\n\n Hew Wee Choong \nRegional Director\, Cyclone Robotics \n\n\n \n \n \n\n Hew has nearly 30 years of seasoned professional experience in digital technology and services industry\, management\, global sales and business development capacity. His career has spanned across public listed companies\, renown government agencies as well as multinational companies\, including Green Packet\, Symphony\, Malaysian Digital Economy Corporation and InvestKL\, International SOS and Lotus Sales & Services\, XyLog and Ernst & Young. Currently a member of China’s International Maritime Chamber of Commerce Association Alliance and Deputy Chairman of Business Sector Committee cum National Councilor of Malaysia China Chamber of Commerce. \nHis strong suits encompass consultative selling\, solution driven ability that has been acquired and developed over his consulting and business development career. His established career has developed a strong network that is advantageously leveraged for sales\, business development\, eco-system partnership development or “evangelist” roles with regular local and global speaking engagements\, media interviews and articles contributor. \nHe has been enriched with the experience of engaging with C-suite personnel from Fortune 500\, Forbes 2000 class of companies across various continents of Americas\, Europe and North Asia. His philosophy of “win-win” and “trusted partnership” with both clients and partners; and “do the right thing” approach has strongly defined his career progress and achievement todate. Hew holds deeply to “no bad experience” philosophy and every experience is a “life enhancing” experience. He thrives in organizations with clear visions and missions\, and his aspiration is to contribute to companies seeking to harness cutting-edge global technology for regional markets beyond Malaysia. \nCheck out Hew’s LinkedIn.  \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Tuesday\, 25 November 2025\nTime: 4:30 – 6:30 pm\nVenue: Malaysia International Trade and Exhibition Centre (MITEC) \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Fs%2Fform%3Fid%3Da0SRg000004Y6v7″] \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR SPONSORS URL:https://www.pcma.org/event/pcma-apac-in-we2025/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/10/PCMA-APAC-in-KL-25-Nov-2025.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20251127T150000 DTEND;TZID=Asia/Singapore:20251127T180000 DTSTAMP:20260404T072035 CREATED:20250814T070114Z LAST-MODIFIED:20251111T070146Z UID:240992-1764255600-1764266400@www.pcma.org SUMMARY:PCMA APAC Lab\, Singapore | Supercharge Your Workflow with Generative AI DESCRIPTION:The marketing and events landscape is being fundamentally reshaped by Generative AI (GenAI). Repetitive\, time-consuming daily tasks—from drafting a dozen social media captions to summarizing event survey feedback—can now be completed in minutes\, not hours. \nThis Lab is designed to equip marketing and event professionals with both the knowledge and practical skills needed to integrate Generative AI into their daily workflows. Through a combination of industry insights\, live demonstrations\, and hands-on exercises\, participants will gain strategic understanding and technical proficiency to enhance productivity\, creativity\, and overall effectiveness. \nKey Takeaways \n\nThe latest and greatest: AI trends\, insights\, and risk management \n\n\nGet updated on the latest AI trends and learn how to leverage AI for storytelling. \n\n\nSeparate hype from reality and understand how to use AI tools responsibly and manage potential risks. \n\n\nExamine a case study of a viral AI-generated video by Tianyu\, with a full breakdown of the creative process.\n \n\n\nStep-by-step guide on how to build and implement a marketing campaign leveraging AI \n\n\nLearn along\, step-by-step\, on building a campaign from scratch. Starting from research to creating marketing assets including text\, images\, and videos. \n\n\nDiscover key principles of prompt engineering to produce high-quality\, relevant outputs.\n \n\n\nPutting it to work \n\n\nHands-on activities to apply what you learn and be guided by experts. \n\n\nExplore with peers how they are using AI to enhance productivity and spark creativity. \n\nJoin this Lab to gain practical\, actionable strategies for leveraging Generative AI to achieve measurable results — and free up more time for high-impact\, strategic work. \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nMarketing Managers\, Event Planners\, Communications Specialists\, and any professional seeking to leverage GenAI for significant time savings and increased creative output. \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers\n \n\n\n \n \n \n \n Andrew PenningtonThu Ya KyawTianyu Xu\n \n \n \n \n Andrew Pennington \nPlatform and Programs Marketing Lead\, JAPAC\, Google Cloud \n\n\n \n \n \n\n Andrew Pennington is a marketing and communications leader with 20+ years global experience.  He has developed successful brand and marketing communications strategies for market leaders including CIGNA and IBM.  Andrew is passionate about building and leading high performing cross cultural teams\, and creating digital marketing platforms for large scale reach to tech communities in the B2B space.  Currently\, Andrew leads everything experiential at Google Cloud\,  Asia Pacific based in Singapore. \nCheck out Andrew’s LinkedIn. \n\n\n Thu Ya Kyaw \nSenior Developer Relations Engineer\, Google Cloud \n\n\n \n \n \n\n Thu Ya Kyaw is a Senior Developer Relations Engineer at Google Cloud. He is passionate about making Google Cloud technologies accessible and easy to use for everyone. With over 6 years of experience in software engineering\, AI engineering\, and MLOps\, he is a versatile and experienced tech professional who is dedicated to helping developers build and deploy innovative applications on Google Cloud. \nCheck out Thu Ya’s LinkedIn. \n\n\n Tianyu Xu \nGenerative AI Educator\, Author\, LinkedIn Top Voice | TYAI \n\n\n \n \n \n\n Tianyu Xu is a generative AI educator recognized by Favikon as one of the Top 200 AI Leaders on Social Media Worldwide. He has trained thousands of professionals\, empowering them with creative AI skills and helping organizations transform in the AI era. As a LinkedIn Top Voice\, Tianyu shares insights and his hands-on experience with trending AI tools. He is the instructor of two bestselling AI image courses on Udemy and regularly hosts workshops on AI for creativity. \nCheck out Tianyu’s LinkedIn. \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Thursday\, 27 November 2025\nTime: 3:00 – 6:00 pm\nVenue: Marina Bay Sands Singapore \n\n\n Limited spots available – priority will be given to PCMA Members. \nWhen registering – please log in to your PCMA account or create one if you’re new. \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n[vc_btn title=”REGISTER NOW” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fmypcma.my.site.com%2FSGD%2Feventapi__router%3Fevent%3Da1YRg000003Ou8zMAC”]\n \n \n \n \n \n \n\n\n \n \n\n \n \n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS URL:https://www.pcma.org/event/apac-labs-singapore-nov-2025/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/08/PCMA-APAC-Labs-SIN_1920x1080-4.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Shanghai:20260210T073000 DTEND;TZID=Asia/Shanghai:20260210T084500 DTSTAMP:20260404T072035 CREATED:20251204T013757Z LAST-MODIFIED:20260119T042511Z UID:246185-1770708600-1770713100@www.pcma.org SUMMARY:PCMA @ AIME Melbourne - Members' Networking Breakfast DESCRIPTION:​Tue\, 10 Feb – PCMA Members’ Networking Breakfast ​ \nJoin us for insights into the latest developments and upcoming initiatives in the APAC region\, tailored to support and inspire your journey as an organiser. This exclusive session offers a perfect setting to network\, share ideas\, and stay informed on PCMA APAC’s upcoming events and programs designed to enhance your business events experience. \nGain valuable perspectives from Bonnie Hamilton\, Managing Director at Apex Event Recruitment\, on the evolving events job market and future workforce trends for 2026. Bonnie has spent her entire career in the events industry\, both in Australia and abroad. Her deep passion for the people in our industry\, she established Apex Event Recruitment\, which is Australia’s only recruitment agency solely dedicated to the events industry. With Australia’s widest network of candidates and clients\, Bonnie is uniquely connected to the shifts in our industry and how they affect each of us. \nSecure your spot today for a valuable morning of knowledge\, networking\, and fresh perspectives. We look forward to seeing you there! \n\n\n \n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n\n Event Details \nDate: Tuesday\, 10 February 2025\nTime: 7:30-8:45 am | Registration starts at 7:15 am\nVenue: Crowne Plaza Melbourne \n\n\n Limited spots available – Priority will be given to PCMA Members. An email will be sent to you to confirm your registration and secure your spot. \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n\n OUR SPONSORS URL:https://www.pcma.org/event/pcma-members-networking-breakfast-at-aime-2026/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/12/PCMA-Labs-AugSept-2023-website-banner-2400-×-800-px-1920-×-1080-px-8.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20260412 DTEND;VALUE=DATE:20260415 DTSTAMP:20260404T072035 CREATED:20250813T065259Z LAST-MODIFIED:20251010T034505Z UID:240929-1775952000-1776211199@www.pcma.org SUMMARY:Convening APAC 2026 DESCRIPTION:PCMA APAC has officially confirmed that the Convening APAC 2026 (formerly The Business of Events) conference will take place from 12-14 April\, 2026\, at Marina Bay Sands in Singapore. \nAbout Convening APAC \nConvening APAC is where multi-generational senior business event leaders and next generation professionals converge. Together\, they shape the future of our industry and profession. Designed for corporate event marketing professionals\, association meeting professionals\, event owners\, event managers\, and business events leaders\, this PCMA Asia Pacific flagship event brings together a trusted community from across the region. \nConvening APAC delivers a signature mix of bold ideas and practical solutions. Gain insights and inspiration from beyond the industry. Explore strategies to tackle today’s challenges. Uncover future-focused perspectives on regional trends and opportunities. It’s about sparking conversations\, changing old ways\, and co-creating impactful outcomes. \nConvening APAC empowers individuals and teams with knowledge\, skills\, and a like-minded community. This helps them thrive in times of constant change. With fresh faces\, multi-generational perspectives\, and bold thinking\, Convening APAC ignites innovation\, drives growth\, and amplifies the collective power of the PCMA community — leading minds; leading change. \n \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Panellists & Moderator\n \n\n\n \n \n \n \n Kim Hyde (Panellist)Patricia Cheong (Panellist)Dr. Oliver Lock (Panellist)Florence Chua (Moderator)\n \n \n \n \n Kim Hyde \nConferences and Events Professional\, CPA Australia \n\n\n \n \n \n\n Kim Hyde is the Product Development Executive – Conferences at CPA Australia\, where she curates content for major events including CPA Week and CPA Congress. With over 20 years of experience in Conferences\, Events\, and Marketing\, Kim has worked across diverse industries including major sporting events\, FMCG\, and not-for-profit member-based associations. Her expertise has contributed to events reaching global audiences\, with her largest project engaging 700 million people worldwide. At CPA Australia\, Kim continues to leverage her extensive background to deliver impactful content for accounting and finance professionals worldwide. \nCheck out Kim’s LinkedIn. \n\n\n Event Details \nDate: Tue\, 27 August 2024\nTime: 9:30am SGT | 10:30am KST | 11:30am AEST \nPlatform: Zoom Webinar \n\n\n Patricia Cheong \nEvent Director\, Informa \n\n\n \n \n \n\n Patricia Cheong\, DES\, CASE\, is a distinguished Business Events Strategist at ATxSG\, Informa\, with a well-earned reputation for pioneering innovative strategies within the MICE (Meetings\, Incentives\, Conferences\, and Exhibitions) industry. With her extensive expertise and forward-thinking approach\, Patricia has consistently driven impactful and successful events\, elevating brand experiences and fostering meaningful connections among industry professionals. Her leadership and dedication to excellence have positioned her as a thought leader in the business events landscape\, making her a sought-after strategist for transformative and results-driven event solutions. \nCheck out Patricia’s Linkedin.  \n\n\n Dr. Oliver Lock \nAI Studio Director\, Deloitte \n\n\n \n \n \n\n Dr. Oliver Lock is AI Studio Director at Deloitte\, specialising in generative AI and spatial data science. With a focus on developing innovative AI products\, he leads projects that transform service delivery across sectors in Deloitte Australia. As well as his current role\, Dr. Lock has extensive experience in urban planning\, transport systems\, and digital analytics\, having worked with major cities worldwide. He holds a PhD in Spatial Data Science from UNSW and a Master of Research from University College London. \nCheck out Dr. Oliver’s LinkedIn. \n\n\n Florence Chua \nManaging Director\, PCMA APAC \n\n\n \n \n \n\n Florence is an accomplished business leader with a passion for exploring new cultures\, cuisines\, and knowledge. She believes that traveling and learning are essential for personal growth and professional success. Florence has worked across various industries\, including media\, events\, management and consulting\, where she has developed a strong acumen for business thinking\, problem-solving\, and relationship-building. Florence is focused on reflective thinking and meaningful connections. She strives to deliver excellence in everything she does and believes that positivity and authenticity are essential for building trust and fostering long-term relationships. \nCheck out Flo’s Linkedin.  \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n \n\n\n \n \n\n \n \n \n \n \n \n[vc_btn title=”Keep Me Posted” style=”custom” custom_background=”#ef643d” custom_text=”#ffffff” shape=”round” size=”lg” align=”center” link=”url:https%3A%2F%2Fwww.pcma.org%2Fapac%2Fthebusinessofevents2024-apac-keep-me-posted%2F”]\n *AUD rates are indicative pricing only. Registration will be charged in USD. \n\n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS URL:https://www.pcma.org/event/convening-apac-2026/ CATEGORIES:APAC (Asia Pacific),Featured,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2025/08/16.9-capac26.png END:VEVENT END:VCALENDAR